Years Of Experience
Our content creators (Influencers) and marketing experts create unique content and devise the comprehensive influencer marketing strategy to utilize the trusted relationship between influencers and their followers to position your product superior. This way, we help businesses in increasing their awareness, leads and sales through positive engagement.
We help brand communication go viral by executing the right influencer marketing strategy through our trusted influencers in just 3 steps
Brands share their business goals and what they want to achieve through influencer marketing. For personalized and customized campaign,
we shortlist the right social media influencers after analyzing their engagement rates, followers base, performance metric, past campaign performances, % of spam and suggest them to the brand for campaign execution. We analyze, research and match the followers’ / viewers’ interest of the influencers i.e. the target audience of the influencers with the target audience of the brand for maximizing the influence as well as return on investment.Read more Read Less
After choosing the relevant influencers with respect to their reach and targeted potential viewers, our team along with the brand and influencer,
create valuable content and execute effective influencer marketing strategy to empower viewers / audience with this shareable content for better engagement and simultaneously smartly positioning the brand’s product / service superior... with respect to competition according to the campaign’s objective (product reviews, product sampling, event launch, brand awareness and more) to get the desired results.Read more Read Less
Content creators share inspiring stories on their respective social media channel i.e. Youtube, Instagram or Tik Tok etc. and the viewers,
(Subscribers and followers) who can eventually become customers gets attention towards the brand’s product. This way through our innovative sponsored creator’s videos and images, we help the brands get better awareness, leads, sales and return on investment. We deliver you the measurable successful campaign results through this smart word of mouth marketing i.e. influencer marketing. Better awareness! Better Leads! Better Conversions! And Better ROI! MORE SALES! And MORE PORFIT!Read more Read Less
2 Lakh+ Top social media influencers are the part of Grynow family
Personalized and customized influencer marketing campaign execution
Utmost quality and valuable content delivery through content creators
Dedicated team for devising the comprehensive influencer marketing strategy
More than more then 6+ years of experience working with Youtubers and Instagrammers
200+ top brands trust us for their marketing campaigns
Certified Tik tok marketing agency from Byte dance to execute Ads on Tik tok
Our team comprise IIT and IIM alumnus who help you in right branding and positioning
We utilize data driven approach and leverage people powered content, referrals and marketing
We are the most respected influencer marketing company in India that offers complete 360 degree marketing campaign solutions through top influencers on Youtube, Instagram and TikTok. We utilize the resources to deliver the right communication and deliver value.
Influence your buyer’s persona on Youtube through top Youtubers and vloggers. Explore here the leading Youtube creators for your influencer campaign.
Inspire your prospects on Instagram through top instagrammers. Explore the leading ones for your campaign.
Influence your potential customers on TikTok through top TIktokers. Explore here the leading ones for your campaign.
The top three goals of influencer marketing for businesses comprise increasing brand awareness (85%), reaching new audiences (71%), and generating sales and conversions (64%).
These marketing goals of a brand are often aligned with its target audience. Hence understanding customer needs and wants are vital for designing an effective campaign. Leveraging the power of influencers, brands can reach large, niche-specific audiences rapidly and easily while integrating us in their digital influencer marketing plan. Knowing their pain points, we ask the influencer to create more engaging content that prompts people to take their clients' desired action: purchase brands products/services.
Being the best influencer marketing platform in India, we maintain a vast network of influencers for which many brands approach us for digital influencer marketing. We understand their query, discuss the marketing goals, and after analysing their target customers, our team of professionals, strategists and experts, discover the social personalities who cater to a similar audience base that is of interest to their clients. As Influencer marketing strategies engrossed on branding or engagements generate 8x ROI Our experts work on a campaign designed specifically to meet the brand's ultimate goal.
We help them employ leading, niche content creators, who already market to their ideal audience across different channels which allows them to expand reach across their buyer personas. After finding the influencer who meets the criteria of engagement, reach, and audience demographic we help brands to increase the traffic on their website, boost conversions, sales, awareness, credibility and authority.
Brand’s Goal Analysis
Brand’s Target Audience Analysis
Niched Influencer Selection
Content Strategy & Creation
Focus on creativity & innovation
Storytelling – the seamless marketing approach
Goal Oriented Campaign execution
Track Analytics & KPIs
Improvisation based on feedback
Grynow media won the economic times influencer marketing award in the small budget campaign category for the campaign “grynow x OnePlus Steven Harrington smart-band”.
Grynow in Media - Our Media Presence
Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media influencers to inspire the buying decision of their followers. We, Grynow, chose influencers according to their niche and category so that the subscribers / followers of the influencer have similar interests with respect to the brands target audience. Top influencer marketing company like us helps in creating the unique content and comprehensive strategy for better sales.
Influencer marketing strategy means finding and targeting the brand’s product (service) to the right target audience at the right social media platform and at the right time for better positioning, awareness, leads and ultimately inspiring the buying decision of the prospects for sales. We advocate that the word of mouth is the best form of marketing as it is has already between trustful relationships. For example- If a brand wishes to promote its health supplements such as protein supplement powder, such product will be promoted through a fitness influencer on YouTube in order to reach the target market.
Influencer marketing is more effective than traditional advertisements starring celebrities as in case of celebrities, potential customers do not have any trust-based relation. On the other hand, social media influencers have much more intimate bond with their followers and their opinions are valued.
Influencer marketing campaigns are executed on top social media platforms such as YouTube, Instagram, Twitter, Tik Tok etc. For B2C brands, YouTube and Instagram work perfectly to achieve goals such as more sales and brand awareness. However, in case of B2B brands, LinkedIn and Twitter work perfectly.
While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through digital / online world, however the approaches used are very different from each other. Influencer marketing utilises the brand association leverage strategy i.e. the trust of the social media influencer between him/her and his/her followers. However in case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC) methods are used to reach the target audience.
Influencer marketing helps brand reach a highly targeted audience, which benefits brands in a number of ways such as- • More leads • Better conversion rate • Better online brand presence • Relevant website traffic • Brand association leverage.
All kinds of marketing & business goals can be achieved through influencer marketing. For example- if a brand wants to create brand awareness, this can be done through content amplification on meme pages. However, if a food brand wants to make more sales, then it can be promoted through a food influencer.
Let’s illustrate this through an example- If a fitness brand wants to promote & sell their gym equipment, it can be promoted through a fitness influencer on YouTube, wherein the influencer will thoroughly share his opinion on the equipment and encourage his followers to buy it.
Let’s illustrate this through an example- If a brand wants to promote its mobile app, it can be promoted through a tech influencer on Facebook / Instagram where in they can share the features & benefits as well as encourage their followers to install the app.
Yes, influencer marketing is productive for all business types, including start- ups, SMEs and large businesses. For example- start-up, who have limited financial assistance can achieve better results (maximum reach) from influencer marketing due to its cost- effectiveness. SMEs can achieve better online brand presence through this (or may be a product launch) and large businesses can use influencer marketing to maintain their market share.
Influencer marketing campaigns’ cost starts from 10k to 20k INR and may go up to crores (INR) depending upon the social media influencer as well as the platform selected.
A social media influencer is an individual who has created an authority for themselves through their hard work and expertise in certain niche. People follow these leaders of particular niche on any of the social media platforms because they value their opinions. Influencers have the ability to inspire the buying decision of their followers trustfully because of their expertise and authority in the subject.
Social media influencers with 1k to 10k followers / subscribers are categorised as nano influencers, whereas, social media influencers with 10k to 100k followers / subscribers are categorised as micro influencers.
Brands can contact us as we are their authorized partners, we have tie ups with over 50,000 top social media influencers from India as well as abroad across all major social media platforms and pertaining to various niches. Contact GryNow today to execute your influencer marketing campaign and skyrocket your business today!