Social media is booming like never before. The world of Google, Twitter, Facebook and Instagram is growing exponentially while YouTube is charting history. Be it the Gen-X or an older generation, there are more than 3.48 billion social media users on the planet today (reference: https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates) and growing at a rate of 9% globally. The figure of 3.48 billion is almost 44% of the total population that exists on the Earth which by no means is a joke.
Google is the most frequently visited site in the world today. Followed closely by YouTube and Facebook. Instagram is also working overtime to reach the top spot primarily because its performance on the engagement quotient is much better than the other social media channels. YouTube is a proving to be a power-house where popular YouTube stars are now more popular than film stars and other celebrities.
The world of bloggers too is widening and they are also equally respected for their opinions and reviews by their followers. A survey of conducted amongst marketers suggest that almost 93% of businesses today are using some form of influencer marketing to promote their brands and influence purchasing decisions of their target market. (source: https://www.martechadvisor.com/articles/influencer-marketing/93-of-marketers-are-using-influencer-marketing-are-you-2/ )
The common man tends to believe and trust influencers, especially the ones who have worked hard to build their credibility in the market through honest and ethical work. Plus referral marketing has always worked whether in conventional marketing format through word of mouth or the new-age virtual format using influencers.
It is no top secret today that influencer marketing is growing at a fast pace vis-a-vis traditional marketing techniques and tools. No doubt then that this form of intelligent and smart marketing is creating a stir in every industry today whether it is a business-to-consumer market scenario or a business-to-business context. Here are some statistics to prove this:
Influencer marketing is growing at an incomparable speed in the domain of customer acquisition. We are all aware of celebrity endorsements. Traditionally film stars, sportsmen and sportswomen and other such popular figures have been involved in advertising or endorsing a brand and a product. This form of marketing has always worked wonders because as a common feature, human beings tend to trust when a famous personality voices his or her opinion. In the modern digital world, the endorsement of products and services has stretched further to enter the domain of the virtual world. Influencer marketing brand is a marketing tool that uses the power or the talent of online content creators to engage with their audience around a brand, its product or services. An influencer is someone who is an active social media user with a large following in the digital world. This person can be a common man or even a popular figure but the criterion to decide whether he is an influencer or not is the number of followers that he has which could vary from few hundred to few millions. Influencer marketing owes its birth to the fact that followers of an influencer generally believe what he or she says in context of a brand, a product or a service. Such followers decide to buy or use a product or service or even a brand based on the suggestion given by the influencer. And since the influencers can be anyone and anywhere, they are so believable and people connect with trust and faith without doubting the intentions.
Grynow is a well-established and a leading influencer and marketing agency in Delhi. We are well-connected with over 5000+ influencers or online content creators who have an enviable following on their social media accounts primarily pertaining to Facebook, YouTube and Instagram. One of our biggest plus-point is that we have well-placed connections with celebrities as well as commoners who are highly successful in the world of social media. So one hand we are able to collaborate with biggies and stalwarts like cricketer Virat Kohli and Bollywood superstar Shraddha Kapoor and on the other local virtual superstars like Bong Guy, Khandeshi Movies and Eruma Saani. We are well known in the virtual world as an influencer marketing platform for brands and influencer marketing platforms for agencies.
Influencer marketing in India is one of the most economical and cost-effective marketing tools existing in the market today. As per research conducted in the US, it was found that for every dollar a marketer or an organization spends on influencer marketing campaigns, they are able to earn back at least $ 6.50. And the ones who are using the best marketing campaigns based on influencers are able to earn as much $20 for every dollar spent. (ref: https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you ). Of course today it is majorly the beauty and the fashion industry that are using these marketing campaigns to a greater extent as compared to the other industries.
As an influencer company of substantial stature, we have worked with umpteen number of brands – new and established – to drive and increase their market penetration to unbelievable levels. Here is what we can do for your brand:
As the first step we focus on knowing your organization, your brand, corporate culture, the industry, various market players and finally your target audience, that is your customers. This is one of the most important steps and we dedicate most of our time in understanding your business in and out. For this we research online and offline, delve deep into our network of influencers and then suggest what is appropriate for your requirement.
We then get into a detailed digital marketing campaign so that the word-of-mouth phenomenon in the virtual world through influencers can reach out the remotest parts of your ideal potential market. We also help prepare specialized and customized content so that only the right market can be accessed easily and in a result-oriented manner.
From the beginning till the end, the purpose is to add value to your brand and help it reach out to a global market that go beyond natural barriers and manmade national and international boundaries. We facilitate in opening up the doors of your brand to unknown markets and territories that organizations could never have dreamt of reaching out to or take advantage of using the traditional methods of marketing. Even the most advanced form of digital marketing today is not as effective in the absence of influential marketing. But it is important to work with the best influencers and influencer marketing platforms to achieve best and attain the desired results, though.
Some of the popular brands that we have worked with and helped establish their own brand identity in the market include Work India, Yelo, Swadesi Merchandise, Groww, Nostra Pro, Workindia, Purplle, and Azar. The list is growing by the month and we are proud of the fact that many brands are choosing us their influencer marketing agency over our other competitors in the market.
Here are details of some exemplary work that we have done as an influencer marketing agency India in the past for our esteemed clients:
Rozdhan that focused about an In-App referral system targeting primarily the market in Tier 2 and 3 cities in India. Through our strategic planning we were able to engage about 300+ influencers on the work. Through a consistent follow-up and advertising through a period of three months we were able achieve more than a million installs – a feat that in no way is achievable through conventional marketing methods.
Another great intiative of Grynow was with this mutual fund investment App. In this case, the target market was only Tier 1 cities and based on our meticulously developed content and working hand-in-hand with some awesome creators in the influencer marketing marketplace.
A job portal dealing with profiles pertaining to entry level jobs, it was again our well-planned work and experience as an influencer agency that we have been able to deliver nothing but the best to this client too. Our well formed network of influencers that have helped us through and through to make it one of the most investments for Work India.
The influencer marketing scenario in India
While it is for the company to decide which influencer marketing platform is suitable for its requirements, we help you decide what is best based on our prior work experience as one of the top influencer agencies in India. As a remarkable influencer marketing agency in Delhi, we do what we are best at – we guide you with our expertise of being the leader in influencer marketing in India.
The trends for influencer marketing platform India suggests that YouTube is about to explode in the country with almost 80% internet users in the country watching this channel through and through. The other forecasts for this year include:
As one of the top influencer marketing agencies in India we have our own distinct technique of working with our clients to ensure that the desired goals are achieved in the best possible manner
Let us speak today and understand your requirement and get started with influencer marketing at the earliest. Our services are guaranteed because we know that we will first understand your requirement in details and then come up with the right influencer marketing strategy. Trust us as one of the foremost influencer marketing firm in the country; we have been doing exceptional work in this niche for the last so many years. Influencer marketing may be catching up now with marketers but we have been trained with the requisite skills and experience in this forte for considerable amount of time now to be doing the best and the most satisfying job.
We are India’s most trusted influencer marketing platform having tie ups with more than 5,000 Influencers that deliver the most effective way of promotion.
Creating right marketing strategy to position the brand to the target audience
Optimising the resources to deliver the right communication and generating value over time
Groww is a mutual fund investment app. Groww has ease
the process of investing in mutual funds, charging 0% commission from the investors
for the investment.
Initially campaign was designed to target the Tier 1 city audience of age 20-28 years, promoting the app through creators like Himesh Madaan, Seeken, The Urban Fight.
Soon we entered into vernacular creators in entertainment genre, which gave us really great ROI.Few of the most effective creators were Arun Surya Teja, Gauravzone, Warangal Diaries.
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