Best Influencer Marketing
Agency in India

Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media influencers/content creators to inspire the buying decision of their followers; enhancing brand visibility and sales. It's an evolution of celebrity endorsements, utilizing social media platforms for authentic content that resonates with audiences. Top influencer marketing company, Grynow, excels in choosing ideal influencers according to their niche and category so that the subscribers/followers of the influencer have similar interests with respect to the brands' target audience. We help in creating unique influencer campaigns and strategies for better sales of our clients.

It can also be viewed as the enhanced version or a modern form of celebrity endorsement. Influencers (Celebrities of the modern internet world – social media) are the original content creators who have a huge fan following on their respective social media accounts/blogs and they have demonstrated the power of influencing and inspiring the followers through their content whether it is a video, a blog or a vlog.

Influencers, through their acquired trust and credibility among followers; are able to change (influence) the perspective of the people for a particular product/service as they are learned enough to be called subject matter experts. Being influenced by the influencer, people develop a credible image for that brand through word of mouth from an already established authoritative person in a specific niche.

It’s the next evolution of social media marketing. Influencer Marketing helps brands become more human-friendly by connecting them with consumers through creative storytelling. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you and target the right people. Leading influencer agencies like us help brands effectively execute campaigns through these KOLs.

Influencers are the subject matter experts and enthusiasts who have knowledge and zeal for a specific subject, activity or industry and they share and convey their knowledge through their engaging videos/posts and platforms which ultimately give them credibility and trust among their audiences.

An influencer, as described by the Cambridge Dictionary, is someone who affects or changes the way other people behave. They are inventors with the supremacy to affect the buying habits or quantifiable actions of the target market by uploading some form of innovative—frequently sponsored—content to social media platforms. They shape the audience's attitudes through meaningful and relevant stories, reviews, unboxings, videos, blogs, tweets, and the use of other social media. Moreover, having an influencer on board, helps you increase your social media following.

And in terms of Social media, Influencers are passionate and knowledgeable individuals who share their expertise across social media platforms, earning credibility and trust among their followers/subscribers. Their influential content on lifestyle, products, and trends makes them pivotal for digital influencer marketing.

Influencer marketing's success is unparalleled, providing brands a strategic advantage in reaching and engaging consumers effectively. As a global influencer marketing platform, Grynow has seen brands achieve close consumer relationships and enhanced sales through influencer partnerships.

Growing usage of social media globally elevated the dynamics of marketing and consumer behavior. To get a slice of global online augmented sales, brands pivoted their marketing strategies to focus heavily on the online channels where customers were flocking, instead of brick-and-mortar stores.

Social influencers have exploded as “go to” product spokespersons. As these individuals are closer to products and customers –than almost anyone, they cut through the noise and resonate with customers by making a holistic commitment. Influencer Marketing has become a global phenomenon where marketers intend to use this approach widely not just as an advertising tool but also as a sustainable strategic communication instrument. Brands are gaining competitive advantages through it and reaching the goal of getting ever close to the customer.

An influencer marketing strategy outlines a brand’s approach to leveraging influencers’ reach and authority to meet business goals. It encompasses selecting the right social media platform, influencer, and content for brand positioning, lead generation, and sales.

Influencer marketing strategy includes strategic positioning of the brand’s product (service) in the competitive market, recruitment, placement and relationship management with key influencers in the eco-system and content creation for the target audience at the right social media platform and at the right time for brand awareness, generating quality leads and ultimately inspiring the buying decision of the prospects for sales. Being the top influencer agency in India, we advocate that word of mouth is the best form of marketing as it is already between trustful relationships.

An effective strategy helps you increase brand exposure/reach, build authority, and connect with new audiences. It drives traffic to your website, effectively launches a new product, changes the perspective about an existing product/service, helps in client retention and leads new customers to your business.

Influencer marketing surpasses traditional advertising by fostering genuine connections between influencers and their engaged followers, making it a highly effective strategy for reaching and influencing potential customers on top social media platforms. However, brands should consult top influencer companies in India like us to formulate, strategize, execute their campaigns as we have the right expertise in this area.

Campaigns thrive on platforms like YouTube, Instagram, Twitter, and TikTok, where the best influencer marketing agency in India, Grynow, crafts strategies to meet objectives like increased sales and brand awareness.

For B2C brands, YouTube and Instagram work perfectly to achieve goals such as more sales and brand awareness. However, in case of B2B brands, YouTube, LinkedIn and Twitter are better.

While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through the digital/online world, however the approaches used are very different. Influencer marketing specifically leverages the credibility and reach of influencers to influence their followers and utilizes the brand association leverage strategy i.e. the trust of the social media influencers by his/her followers. However, in case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC, Cold Emails) methods are used to reach the target audience.

• It helps a brand reach a highly targeted audience, which benefits brands in numerous ways such as- • High-quality leads
• Better conversion rate
• Better online brand presence
• More Relevant website traffic
• Brand association leverage
• Better Sales and More Profits
• Helps in PR
• Helps in SEO
• Cost Effective

Influencers enable brands to traverse barriers of owned media and advertising to connect with their desired audience on multiple online channels.

Influencer marketing gives brands access to influencers from diversified niches (beauty, fashion, health & fitness, entertainment, lifestyle, travel, food, comedy, dance, DIY, automobile, etc.), which helps reach specific target markets and generate significant impact through increased engagements.

From creating brand awareness to driving sales, influencer marketing is versatile, supporting a range of business objectives with tailored influencer marketing campaigns on the right social media platforms.

By partnering with niche-specific influencers, product business’s market presence and sales can significantly benefit through authentic endorsements and reviews.

Service-based businesses can gain visibility and user engagement by collaborating with influencers, showcasing the unique features and benefits.

Yes, businesses of all sizes and industries, including start-ups, SMEs, and large corporations, being the top influencer company, we can help you with cost-effective, impactful and ROI focussed influencer marketing campaigns.

The cost varies based on the influencer's reach and platform but starts from an accessible range of INR 50k, making Grynow the go-to KOL agency/digital influencer marketing agency for start-ups, SMEs, B2B, B2C, MNCs, offering customized campaign solutions for every budget.

Understanding client’s business objectives

First, we identify what the client wants to achieve with the influencer campaign—increasing sales, improving brand recognition, etc. This shapes the entire marketing strategy.

Understanding client’s target audience

We analyze the client's target audience to tailor messages that resonate, identifying demographics, interests, and behaviors that match the campaign goals.

Choosing the right social media influencers

We select influencers whose audience and brand values align with the client's needs, focusing on engagement, credibility, and content relevance.

Selecting the right platform

The platform choice (Instagram, YouTube, Linkedin etc.) depends on where the target audience is most active and will be engaged.

Brainstorming the content ideas

We collaborate with influencers to generate engaging and authentic content ideas that integrate the brand’s message.

Devising the content strategy

This involves scheduling content types and timing to align with marketing goals and audience activity.

Designing and crafting the content

Influencers create content that naturally incorporates the brand's products or messages, maintaining their own voice and the brand’s image.

Content approval

Content is reviewed and approved by the client to ensure it meets all brand guidelines and objectives.

Feedback/Changes from the client

Client feedback may lead to revisions to optimize content based on performance data and insights.

Content goes live for execution

The approved content is published, and its performance is monitored to ensure the campaign meets its strategic goals.

ROI Efficiency:

On average, businesses achieve a return of $6.50 for every $1 spent on influencer marketing globally, with some managing to pull in $20 or more​​.

E-commerce Synergy:

Over 50% of brands that engage with influencer marketing have an e-commerce platform, highlighting the synergy between online retail and influencer campaigns​​.

Platform Preferences:

While TikTok has become the preferred platform for 69% of brands using influencer marketing globally due to high engagement rates, Instagram remains a strong platform in India, especially for fashion and beauty brands​.

Engagement with Nano Influencers:

Nano influencers, particularly those with under 10,000 followers, show the highest engagement rates, averaging around 5%, compared to 2.2% for all influencers​.

Growth Predictions:

The influencer marketing industry is projected to grow to approximately $24 billion globally by the end of 2024, with significant contributions expected from the Indian market as well​​.

Influencer Compensation:

Globally, most influencers are compensated with money (41.6%), though a significant portion also receives free products (29.5%), with micro influencers in India often charging between $20 to $450 per post depending on their follower count​​.

Trust and Authenticity:

62% of social media users globally trust influencers over traditional celebrities, a sentiment that resonates strongly within the Indian market as well, where consumers seek authenticity and relatability​.

Increasing Budgets:

60% of marketers plan to increase their influencer marketing budgets in 2024, indicating a growing recognition of its effectiveness in reaching target demographics, especially among Indian businesses​​.