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3500+
Personalized Influencer
Campaigns Executed
1500+
Top-Notch Brands Trust Us For Their Influencer Marketing
300M+
Global Influencers & Content Creators
8+
Years Experience in Executing Customized Campaigns
Awarded By Economic Times For The Best Campaign In 2022
Executed India’s Biggest Influencer Marketing Campaign (Most Views)
Having presence in US, UK, Indonesia, Philippines & GCC
Comprehensive
AI Dashboard
Leveraging the talents of professional social media influencers and content creators, our influencer marketing experts collaborate with visionary strategists to develop imaginative, distinctive content that boasts exceptional shareability and engagement.Opt for the best influencer marketing services to elevate your brand's presence!
Our influencer marketing company devises a comprehensive strategy to:
Utilize the trusted relationship between influencers and their followers to position your product superior.
We help businesses to attract, engage, and convert their potential customers by increasing their awareness, leads, and sales through organic engagement via creator-generated content.
Hence, helping in inspiring their decision to buy our client’s product.
We are the top influencer marketing company in India that is most respected, as we offer complete 360-degree influencer marketing campaign solutions through India’s top influencers on YouTube, Instagram, Snapchat, Facebook, Twitter, and LinkedIn. We utilize state-of-the-art technology & resources, and transformative, data-driven & hyper-targeted influencer marketing strategies to deliver the right communication and unparalleled value. Hire the top influencer marketing agency in India today!
Inspire your prospects on Instagram through top Instagrammers in India.
We thoroughly discuss your marketing/business goals and craft the strategies accordingly.
With help of our AI Dashboard, we select and connect with top influencers across 70+ countries who have interested viewers for your brand’s product/service and can eventually become your customers.
We design/strategize content and execute personalized and scalable campaigns that resonate with your brand and engage your target audience. Let’s connect!
We help brands unlock the potential of effective Influencer Marketing in just 3 steps:-
Just give us a call on +919899537363 +919899537363 OR reach out through our contact form, and our influencer marketing experts will discuss your requirements within 1-2 hours. Together, we’ll explore your brand's goals and what exactly you want to achieve with our influencer marketing services to align with your vision. Our approach involves a careful selection of platforms and influencers in marketing, ensuring customized influencer marketing campaigns are perfectly aligned with your goals for unparalleled engagement and better ROI.
Collaboratively, we embark on an Influencer Campaign that not only engages but also subtly outshines your competition. Through personalized influencer marketing strategy, we generate content that resonates, encouraging deeper interaction with your brand and steering your campaign towards its objectives with precision.
Our powerful influencer marketing platform serves as the launchpad for stories that inspire and convert. This strategic deployment of influencer marketing techniques boosts awareness, leads, and sales, driving tangible results in ROI, sales, and ultimately, profit. Experience the transformative power of collaboration with India’s top influencers.
Grynow, the Best Influencer Marketing Platform in India, boasts an unparalleled network of 300M+ social media influencers
Brand’s vision is brought to life through customized influencer marketing campaign, ensuring messages resonate with the audience.
We prioritize delivering superior quality content, curated by the most creative minds in the industry, to maintain our esteemed position.
Our dedicated team crafts a comprehensive influencer marketing strategy, guaranteeing campaign success from inception to execution.
With over 8+ years of dedicated service, our expertise in orchestrating impactful marketing campaigns is unrivaled.
Over 1200+ leading brands place their trust in Grynow for dynamic and result-oriented marketing solutions.
Our backbone is an incredible team of IIT, IIM, NIT, and ISB alumni, guiding brands towards achieving prime positioning and branding.
Grynow stands at the forefront of transforming brands through data-driven influencer marketing.
Grynow media won the economic times influencer marketing award in the small budget campaign category for the campaign “grynow x OnePlus Steven Harrington smart-band”.
Want to boost your business through influencer marketing?
Being India's best influencer marketing agency, we leverage data-driven methodologies and research to accomplish your goals. Skyrocket your business today!
Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media influencers/content creators to inspire the buying decision of their followers; enhancing brand visibility and sales. It's an evolution of celebrity endorsements, utilizing social media platforms for authentic content that resonates with audiences. Top influencer marketing company, Grynow, excels in choosing ideal influencers according to their niche and category so that the subscribers/followers of the influencer have similar interests with respect to the brands' target audience. We help in creating unique influencer campaigns and strategies for better sales of our clients.
It can also be viewed as the enhanced version or a modern form of celebrity endorsement. Influencers (Celebrities of the modern internet world – social media) are the original content creators who have a huge fan following on their respective social media accounts/blogs and they have demonstrated the power of influencing and inspiring the followers through their content whether it is a video, a blog or a vlog.
Influencers, through their acquired trust and credibility among followers; are able to change (influence) the perspective of the people for a particular product/service as they are learned enough to be called subject matter experts. Being influenced by the influencer, people develop a credible image for that brand through word of mouth from an already established authoritative person in a specific niche.
It’s the next evolution of social media marketing. Influencer Marketing helps brands become more human-friendly by connecting them with consumers through creative storytelling. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you and target the right people. Leading influencer agencies like us help brands effectively execute campaigns through these KOLs.
Influencers are the subject matter experts and enthusiasts who have knowledge and zeal for a specific subject, activity or industry and they share and convey their knowledge through their engaging videos/posts and platforms which ultimately give them credibility and trust among their audiences.
An influencer, as described by the Cambridge Dictionary, is someone who affects or changes the way other people behave. They are inventors with the supremacy to affect the buying habits or quantifiable actions of the target market by uploading some form of innovative—frequently sponsored—content to social media platforms. They shape the audience's attitudes through meaningful and relevant stories, reviews, unboxings, videos, blogs, tweets, and the use of other social media. Moreover, having an influencer on board, helps you increase your social media following.
And in terms of Social media, Influencers are passionate and knowledgeable individuals who share their expertise across social media platforms, earning credibility and trust among their followers/subscribers. Their influential content on lifestyle, products, and trends makes them pivotal for digital influencer marketing.
Influencer marketing's success is unparalleled, providing brands a strategic advantage in reaching and engaging consumers effectively. As a global influencer marketing platform, Grynow has seen brands achieve close consumer relationships and enhanced sales through influencer partnerships.
Growing usage of social media globally elevated the dynamics of marketing and consumer behavior. To get a slice of global online augmented sales, brands pivoted their marketing strategies to focus heavily on the online channels where customers were flocking, instead of brick-and-mortar stores.
Social influencers have exploded as “go to” product spokespersons. As these individuals are closer to products and customers –than almost anyone, they cut through the noise and resonate with customers by making a holistic commitment. Influencer Marketing has become a global phenomenon where marketers intend to use this approach widely not just as an advertising tool but also as a sustainable strategic communication instrument. Brands are gaining competitive advantages through it and reaching the goal of getting ever close to the customer.
An influencer marketing strategy outlines a brand’s approach to leveraging influencers’ reach and authority to meet business goals. It encompasses selecting the right social media platform, influencer, and content for brand positioning, lead generation, and sales.
Influencer marketing strategy includes strategic positioning of the brand’s product (service) in the competitive market, recruitment, placement and relationship management with key influencers in the eco-system and content creation for the target audience at the right social media platform and at the right time for brand awareness, generating quality leads and ultimately inspiring the buying decision of the prospects for sales. Being the top influencer agency in India, we advocate that word of mouth is the best form of marketing as it is already between trustful relationships.
An effective strategy helps you increase brand exposure/reach, build authority, and connect with new audiences. It drives traffic to your website, effectively launches a new product, changes the perspective about an existing product/service, helps in client retention and leads new customers to your business.
Influencer marketing surpasses traditional advertising by fostering genuine connections between influencers and their engaged followers, making it a highly effective strategy for reaching and influencing potential customers on top social media platforms. However, brands should consult top influencer companies in India like us to formulate, strategize, execute their campaigns as we have the right expertise in this area.
Campaigns thrive on platforms like YouTube, Instagram, Twitter, and TikTok, where the best influencer marketing agency in India, Grynow, crafts strategies to meet objectives like increased sales and brand awareness.
For B2C brands, YouTube and Instagram work perfectly to achieve goals such as more sales and brand awareness. However, in case of B2B brands, YouTube, LinkedIn and Twitter are better.
While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through the digital/online world, however the approaches used are very different. Influencer marketing specifically leverages the credibility and reach of influencers to influence their followers and utilizes the brand association leverage strategy i.e. the trust of the social media influencers by his/her followers. However, in case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC, Cold Emails) methods are used to reach the target audience.
Influencers enable brands to traverse barriers of owned media and advertising to connect with their desired audience on multiple online channels.
Influencer marketing gives brands access to influencers from diversified niches (beauty, fashion, health & fitness, entertainment, lifestyle, travel, food, comedy, dance, DIY, automobile, etc.), which helps reach specific target markets and generate significant impact through increased engagements.
From creating brand awareness to driving sales, influencer marketing is versatile, supporting a range of business objectives with tailored influencer marketing campaigns on the right social media platforms.
By partnering with niche-specific influencers, product business’s market presence and sales can significantly benefit through authentic endorsements and reviews.
Service-based businesses can gain visibility and user engagement by collaborating with influencers, showcasing the unique features and benefits.
Yes, businesses of all sizes and industries, including start-ups, SMEs, and large corporations, being the top influencer company, we can help you with cost-effective, impactful and ROI focussed influencer marketing campaigns.
The cost varies based on the influencer's reach and platform but starts from an accessible range of INR 50k, making Grynow the go-to KOL agency/digital influencer marketing agency for start-ups, SMEs, B2B, B2C, MNCs, offering customized campaign solutions for every budget.
Understanding client’s business objectives
First, we identify what the client wants to achieve with the influencer campaign—increasing sales, improving brand recognition, etc. This shapes the entire marketing strategy.
Understanding client’s target audience
We analyze the client's target audience to tailor messages that resonate, identifying demographics, interests, and behaviors that match the campaign goals.
Choosing the right social media influencers
We select influencers whose audience and brand values align with the client's needs, focusing on engagement, credibility, and content relevance.
Selecting the right platform
The platform choice (Instagram, YouTube, Linkedin etc.) depends on where the target audience is most active and will be engaged.
Brainstorming the content ideas
We collaborate with influencers to generate engaging and authentic content ideas that integrate the brand’s message.
Devising the content strategy
This involves scheduling content types and timing to align with marketing goals and audience activity.
Designing and crafting the content
Influencers create content that naturally incorporates the brand's products or messages, maintaining their own voice and the brand’s image.
Content approval
Content is reviewed and approved by the client to ensure it meets all brand guidelines and objectives.
Feedback/Changes from the client
Client feedback may lead to revisions to optimize content based on performance data and insights.
Content goes live for execution
The approved content is published, and its performance is monitored to ensure the campaign meets its strategic goals.
ROI Efficiency:
On average, businesses achieve a return of $6.50 for every $1 spent on influencer marketing globally, with some managing to pull in $20 or more.
E-commerce Synergy:
Over 50% of brands that engage with influencer marketing have an e-commerce platform, highlighting the synergy between online retail and influencer campaigns.
Platform Preferences:
While TikTok has become the preferred platform for 69% of brands using influencer marketing globally due to high engagement rates, Instagram remains a strong platform in India, especially for fashion and beauty brands.
Engagement with Nano Influencers:
Nano influencers, particularly those with under 10,000 followers, show the highest engagement rates, averaging around 5%, compared to 2.2% for all influencers.
Growth Predictions:
The influencer marketing industry is projected to grow to approximately $24 billion globally by the end of 2024, with significant contributions expected from the Indian market as well.
Influencer Compensation:
Globally, most influencers are compensated with money (41.6%), though a significant portion also receives free products (29.5%), with micro influencers in India often charging between $20 to $450 per post depending on their follower count.
Trust and Authenticity:
62% of social media users globally trust influencers over traditional celebrities, a sentiment that resonates strongly within the Indian market as well, where consumers seek authenticity and relatability.
Increasing Budgets:
60% of marketers plan to increase their influencer marketing budgets in 2024, indicating a growing recognition of its effectiveness in reaching target demographics, especially among Indian businesses.