Nowadays, when people use Instagram on a regular basis, their views are also shaped by the site's never-ending scroll. Until they, for instance, come across a product or a beauty trend and are persuaded and compelled to buy it.
And such is the power of Instagram beauty influencers, who will rule the market in 2024. These influencers are reinventing marketing in the cosmetics sector with their own combination of inventiveness and ethnic flair.
India's beauty and personal care market is flourishing, projected to grow at a steady 5.6% CAGR from now until 2032 (Source Expert Market Research, IMARC Reports, Research and Markets).
And at the centre of this development are the beauty influencers in India, who have transitioned to become more than just social media celebrities. They are entrepreneurs and trendsetters who frequently work with major enterprises to introduce items that really speak to their fan base.
After all, it isn't just about looking good. It's about establishing a personally meaningful and culturally appropriate connection with beauty, making people feel powerful. Hence, these Influencers are not just promoting products, they are creating a movement that blends traditional beauty ideals with modern trends.
And in cases where brands have been seeking out a niche-based creator who appreciates the core of the products they promote, GRYNOW, the top influencer marketing agency globally, plays the most important role in facilitating these fruitful collaborations.
So, if you're curious to see how these influencers are turning their Instagram feeds into a canvas of colors, styles, and bold new looks, why not dive deeper into their world?
You'll see firsthand how they blend traditional beauty ideals with modern trends to create something truly spectacular in the sections we have covered below!
Who are Beauty Influencers?
Beauty influencers are individuals who use their knowledge, skills, and platforms to shape trends and opinions in the world of beauty and personal care. They primarily operate on social media platforms like Instagram, YouTube and Snapchat where they share content that ranges from makeup tutorials and skincare advice to hair styling tips and product reviews. These influencers have a substantial following, with beauty audiences that trust their opinions and look to them for guidance on all things beauty.
Typically, beauty influencers are passionate about cosmetics and many have backgrounds in makeup artistry, cosmetology, or fashion. However, what truly sets them apart is their ability to connect with their audience through relatable content and genuine interactions. They don't just promote products; they create engaging experiences, often sharing their personal beauty journeys, challenges, and solutions.
Types of Content Created by Instagram Beauty Influencers
Instagram beauty influencers are at the forefront of setting trends and engaging with audiences through diverse and creative content. Their platforms serve as a blend of personal expression and expert advice, making beauty more accessible to their followers. Below is an exploration of the common types of content produced by these influencers.
1. Makeup Tutorials and Tips
Instagram's visual nature makes it the ideal platform for beauty influencers to demonstrate their abilities with makeup tutorials. These influencers frequently share comprehensive, how-to-video tutorials that enable fans to imitate classic and current styles.
A Halloween makeup lesson, for example, can get a lot of views, particularly if it uses cutting-edge methods or materials that make complicated looks easier to achieve.
Influencers not only provide lessons but also frequently offer helpful beauty advice, such as how to apply liquid lipstick or select the ideal foundation color.
Since most of these advices are grounded in human experience, they are reliable and approachable.
Product reviews and recommendations are another significant aspect of their content. Influencers try and test a wide range of beauty products, providing honest reviews to their audience.
Whether it's a rave review about a groundbreaking concealer or a warning about a disappointing eyeliner, these insights are invaluable to followers who respect the opinions of influencers before making their own purchases.
2. Skincare Routines
Skincare is a crucial part of beauty, and influencers often share their routines to educate and inspire their audience. Morning and evening skincare routines are posted, highlighting the products used, the order of application, and the benefits of each product.
These routines are tailored to various skin types, addressing specific skin concerns such as acne, dryness, or sensitivity.
Apart from their regular postings, a lot of influencers embark on skincare challenges or product trials and record their experience over the course of several days or weeks. By giving followers an up-to-date view of skincare product effects, they authenticate their recommendations.
3. Hauls and Unboxings
Hauls and unboxings are particularly popular because they satisfy the curiosity about new products and upcoming trends in the beauty industry. In haul videos, influencers showcase products they’ve recently purchased, which often includes a mix of high-end and drugstore products.
This not only helps followers stay updated on what’s new but also offers a sneak peek into the spending habits and personal preferences of the influencers.
Unboxing videos allow followers to experience the excitement of opening new products alongside the influencer. These videos often feature first impressions, swatches, and initial thoughts about the product's packaging and first-use experience.
4. Behind-the-Scenes Content
Behind-the-scenes content is all about transparency and connection. Influencers often share their experiences attending exclusive beauty events or behind-the-scenes looks at photoshoots.
This type of content allows followers to see the less glamorous side of the beauty industry, including the hard work and preparation that goes into the polished final posts on Instagram.
5. Interactive Content
To foster a strong community, beauty influencers engage with their audience through interactive content. This includes live Q&A sessions where followers can ask anything from beauty tips to career advice.
Polls and quizzes on Instagram stories also allow followers to vote on their favorite products, looks, or what content they want to see next, making the follower experience more personalized and engaging.
List of top Indian Beauty Influencers on Instagram
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USP:
The beauty and lifestyle content creator traverses imagination boundaries to explore new combination of colours, style and designs for something new, something exciting.
About the creator:
Ideas come easy to the great mind of one of India's best beauty influencers - Nagma Mirajkar. She has travelled the world, explored new cultures, taken inspiration from different styles and presented them to her dedicated audience through Instagram. From the palm trees in California to the Northern light in Finland, Nagma Mirajkar presents her look with mesmerizing backdrops to captivate audience imaginations.
KPIs:
1. The recognised beauty creator has uploaded 3500 + content on Instagram which have together received an average 63K likes at an engagement rate of 1.78%.
2. Nagma Mirajkar was in California in her latest post, where she highlighted Aitbnb’s first iconic “The Up House”, inspired by the popular animated movie “UP”.
3. Nagma Mirajkar’s travel diaries, interviews, dance personal milestones, brand partnerships and much more are delivered through creative IG reels, which generates an average of 790K views at an engagement rate of 5.2%.
Brands Worked With:
Grey Cloud, Netflix and Airbnb.
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USP:
Mrunal Panchal helps her followers pick their best natural-looks, with minimalistic makeup use. She collaborates with international artist frequently and her growing popularity among beauty brands allows bring consumers closer to brands with powerful narratives.
About the creator:
The charming and iconic personality Mrunal Panchal lives her onlookers awestruck with excitement every time she graces their screens in fashionable outfits and makeup combinations. She has developed a sizable Instagram following and reputation for her selfcare content.
Mrunal Panchal weaves convincing storylines to provide complete information for her audience - from a simple query of picking the right sunscreen to complete skincare routines with natural remedies and affordable products. This is why several beauty brands trust Mrunal to generate exposure for their products in India.
KPIs:
Mrunal Panchal actively uses IG reels to promote beauty Products. Her latest video Demonstrating the different color shades in Nyx new Jumbo multi use highlighter sticks, received 612K views, 67.6K likes and 45 comments within a day.
Mrunal Panchals IG reels generate an average 3.18M views putting her engagement rate of 7.14%.
The beauty influencers overall post engagement rate stands at 56.4% with an average 259.6K likes and 11.05K comments.
Brands Worked With:
UV squad, TIRTIR, Kylie Cosmetics, L'Oreal Paris, MARS cosmetics, Nivea, Lancome, Too Faced, Dior, Rare Beauty, Smashbox, Nyx cosmetics, Ponds, Pantene, Charlotte Tilbury, Nature Spell, Sephora, Personal Touch Skincare, Milk Makeup and Maybelline.
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USP:
Amulya Ratan’s massive community, research based content and high engagement rate make her perfect candidate to generate exposure for lifestyle, makeup businesses.
About the creator:
Amulya Ratan is a friendly neighbourhood digital creator whose larger than Life personality, great humour, attractive smile and passion to let her creative flow in the realm of fashion, lifestyle and makeup makes her one of the most formidable beauty influencers in India. There is no call she wouldn't answer, no limitations she would not surpass in pursuit of excellence.
Followers worldwide are drawn to Amulya because of her transparent and raw approach to beauty. She lets her style flow into her everyday life - like when she travels, attends brand launches or engages in activities that make her happy.
KPIs:
The Indian digital creator covers a range of beauty topics through variations in Instagram content. Her upload consistency, audience connection and ability to deliver the right information at the right time has taken her overall profile engagement rate to 5.94% with an average of 293.6K likes and 753 comments.
Amulya Ratan uses Instagram reels to share her personal and professional moments with her audience. Like when she promoted Tresemme’s heat protect spray in collaboration with Nykaa which brought 32.5K likes, 173 comments and 2.4M views.
Brands Worked With:
H&M, Zara, Nykaa, Nestle, Vivo, RealMe, Tresemme and Myntra.
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USP:
Parul Garg possesses complete knowledge about cosmetics. Her advice helps enhance any skin type with the right practical use of makeup.
About the creator:
Parul Gargs exploits as a popular makeup artist, educator and entrepreneur are legendary. She has a makeup studio in Gurgaon India where she transforms people into drop-dead gorgeous gorgeous specimens for their special day. The Indian beauty influencer emphasizes minimalistic makeup to enhance natural looks. Her detailed tutorials and first impressions draw a global audience on YouTube and Instagram.
As an Educator Parul Garg welcomes beginners to expert makeup artists to learn or enhance their skills with practical beauty routines. She also highlights things her audience should not do as professional makeup artists.
KPIs:
Parul Garg focuses on practical aspects of her expertise that is bridal makeup. Hence, see rely on videos to cover more details. She receives a whooping 19.52% engagement rate with an average 722.9K likes and 3.5K comments.
Reels are the most popular content format on Parul gargs Instagram profile With an average 25.7M views - peaking at an engagement rate of 5.17%.
The Indian beauty influencers latest reel where she is preparing a bride for her 25th wedding anniversary has 29.3M views, 1.5M likes and 4,223 comments.
Brands Worked With:
Ricco India, Jewel Street.
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USP:
The makeup artist can create literal Beauty masterpieces with minimalistic cosmetics and accessories.
About the creator:
Swati Verma Nanda is a vital piece of the gigantic Indian beauty niche puzzle. A trailblazer and visionary, the mother of two is clearing the pathway to beauty and style for millions with her inspiring stories.
Think of Swati Verma as a composer, guiding people to their ideal choices. Whether its basic cosmetic recommendation, updates on anticipated black friday sale - perhaps outfits for the wardrobe, lenses, event look recommendations, query answers, makeup tutorials, product reviews etc - Swati Verma Nanda has it all covered on Instagram.
KPIs:
Swati Verma Instagram content performs well because she backs her opinion with research and self-testing which prove helpful for her extensive community. pictures, videos, reels and highlights bring an engagement rate of 1.29% and average 6.2K likes and 160 comments.
Swati Verma's recent post sharing moments with her twins in the ballpit at Ezzro Middle East has 1928 likes and 37 comments.
The beauty content creators reels for her personal journey, motherhood and brand collaborations bring an average of 628K views at an engagement rate of 8.3%.
Brands Worked With:
Beaux Bambino, Ezzro, Ergo Baby, Kim & Kimmy, Gensami.
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USP:
Yashi Tank international beauty with Indian cultures, in resonating creatives which allows her to reach a more diverse following. The Indian beauty influencer desires to bridge the gap between different beauty norms, by creating a multi-cultural ecosystem on her profile.
About the creator:
Yashi Tank is the proud recipient of exhibit magazine's makeup/beauty influencer of the Year Award. Her efforts in growing India's beauty, fashion and lifestyle has brought her global attention from brands and consumers.
Yashi tank produces solution driven content like reversing hair damage or cleansing skin. She takes her followers through her complete makeup and skin care process like the GRWM session for Met Gala appearance.
KPIs:
Yashi Tank’s educational content around makeup and beauty draws new audiences to her profile everyday. High quality reels, pictures, stories etc get engagement rate of 10.86% with an average of 135.6K likes and 607 comments.
Yashi Tank uploads at least 12 Instagram reels comprising brand promotions, event announcements, makeup tutorials etc - which have an engagement rate of 7.8% - averaging 2.74M views.
The beauty influencers latest before and after reel, presenting a Tom and Jerry inspired look with relevant color theme, eyelashes, makeup and hairstyle received 643K views, 42.5K likes and 578 comments within 3 days.
Brands Worked With:
Loreal Paris, Vaseline, Maybelline, Samsung India, Elf Cosmetics, Nivea, BodyWise, Nykaa and Kostume county.
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USP:
Aashna Hegde won the beauty creator of the Year Award in 2023. She travels to new cities to explore vibrant styles.
About the creator:
Aashna Hegde's mind of a makeup artist and the talent of a content creator comes together to present informative Instagram posts that help her audience to look their best with the right products. As one of the top beauty influencers in India, Aashna has ties with leading makeup and fashion brands.
Aashna Hegde has worked with multiple brands. She understands the latest beauty trends and effectively incorporates it into her product promotion to drive massive brand exposure. The beauty content creator also supported by other popular content creators from diverse categories.
KPIs:
Aashna Hegde’s Instagram posts about her makeup and fashion journey bring an engagement rate of 5.97% with an average 54.7k likes and 196 comments.
The Indian beauty content introduces variations in her content. Recently she uploaded a reels promoting Tanishq Jewellery’s 10000 + designs for #TanishqGlamDays campaign, which generated 221K views, 10.1K likes and 28K comments in 2 days.
Aashna Hegde's most watched IG reel promoting Nykaa’s minimal effort prep cover set generated 6.2M views, 20.7K likes and 57 comments. Her Instagram reels have an 7.92% engagement rate with an average 1.76M views.
Brands Worked With:
Adidas, Tanishq Jewellery, Myntra, Skin Food Global, KTO India, Sokultsokool, Louis Vuitton and Diesel.
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USP:
Anmol Bhatia is known to exceed expectations by finding beauty in everything.
About the creator:
Next we are introducing Anmol Bhatia to our list of top beauty influencers in India. She can Rock any look. The beauty connoisseur takes her followers through a complete journey through her outfit choices, makeup hauls, product picks etc as she gets ready for parties, festivities, red carpet and other key functions.
As a bonus Anmol Bhatia audience are also introduced to her inspirational side where she recreates looks from pop culture characters, movies and shows.
KPIs:
Anmol Bhatia experiments with different filters, content formats - even AI to create the most immersive Instagram beauty content. This is why the Indian influencer has an astounding 5.60% engagement rate, receiving an average 55.3K likes and 87 comments.
The Indian beauty influencer uses reels to flaunt her beauty ideas and promote her brand partners. Her latest video showcasing Trendyol’s trendy looks with the company’s outfits, accessories and jewelry - in collaboration with Myntra generated 55.3K views, 3.8K likes and 107 comments.
Anmol Bhatia’s Instagram reels receive an average 1.33M views, putting her engagement rate from the medium at 6.85%.
Brands Worked With:
Trendyol, Myntra, Ponds, Good Life, Dusala and Motorola.
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USP:
Kripa Patel Joshi diet tips, fitness routines sense perfectly compliments her makeup understanding. This empowers her to relay complete knowledge on achieving desired looks.
About the creator:
Digital creator and beauty blogger, Kripa Patel Joshi has set up bases in New York and New Jersey. She has already convinced the world that she has what it takes to be one of the top Indian beauty influencers in the world.
The Diva is picking up accolades at lightning fast speeds, by working with diverse content creators. She has her audience's trust and brand partners' reliance. As one of the best Indian beauty influencers, Kripa has promoted several makeup and skincare products by incorporating them in her extravagant lifestyle.
KPIs:
The New York based Indian beauty influencer features high profile celebrities like Selena Gomez on her profile. This gives her content massive exposure taking her engagement rate to 3.65%. Her pictures and videos receive an average of 16.4K likes and 1199 comments.
Kripa Patel Joshi uses reels for brand promotion. In fact, her demo and review of the Urban Decay cosmetics foundation received 4.4M views, 141K likes and 537 comments, making it the most popular Reel on her profile.
The digital creators IG reels can generate a maximum of 5.96M views at an engagement rate of 4.86% - making it an ideal option to generate high exposure for different businesses.
Brands Worked With:
Boss up cosmetics, Ellis Brooklyn, Pattern Beauty, Laneige, Nivea, Rare Beauty, TIRTIR, Danessa Myricks and Ellis Brooklyn.
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USP:
Aashna Shroff has an impressive history of collaborating with top international influencers. Her experience makes her one of the few top beauty influencers who can revolutionise the Indian beauty industry in the near future.
About the creator:
Aashna Shroff is one of the top beauty influencers in India who’s name echoes amongst global beauty content creators. The Diva is versatile in her Instagram approach. She addresses diverse luxury, fashion and beauty topics. From her moments walking down the fashion week ramps and explaining the benefits of beauty products to picking exciting combinations of fashionable outfits and accessories and producing product tutorials.
The busy Aashna Shroff also makes time to indulge in her traveling and home decor passion. In fact, She created Snob Home to let her inner home designer flourish, while also giving her a new outlet to experiment with fashion and beauty. For instance, wearing an H&M outfit in her renovated living room.
KPIs:
The fashion icon goes the mile with her Instagram post introducing new concepts that truly personifies her style. This is why her post gross an average 21.3K Likes and 105 comments taking her engagement related to 3.12%.
The recent carousel post of Aashana celebrating 15 years of Jade by MK, in company's hand crafted saree, received 16.9K likes and 107 comments.
Instagram reels get an engagement rate of 6.3% within average 4.18M views. This format offers Aashna the flexible format showcase her personal and professional lifestyle and people love it.
Brands Worked With:
Nykaa, Charlotte Tilbury, Bose, Gentle Monster, Dior, Zara, H&M, Jade By MK, Tods and Lakme.
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USP:
Sara Khan has transformed many lives as a professional makeup artist and educator. She shows efficient use of beauty products for best looks.
About the creator:
Expect bridal makeup artist Sarah Khan is now one of the most recognised beauty influencers in India. She uses social media to express her wealth of knowledge around beauty products, solutions, tips and hacks - thereby earning the attention of millions. Sarah Khan conducts makeup master classes across the country. She helps budding beauticians realize the potential with easy to understand tutorials.
Sara Khan performs her magic on brides-to-be’s, famous models and renowned celebrities who she often features in her Instagram content.
KPIs:
The professional makeup artist understands what her followers need and when they need - whether it's makeup learning and product suggestions to skincare tips. Hence her Instagram content receives an engagement rate of 3.12% with an average of 26.3K likes and 675 comments.
Sarah Khan's latest Instagram post inviting her followers to the 13th International Beauty and Spa expo 2024, organized by The Game of Makeup Professional makeup academy, in Delhi, received 2030 likes and 15 comments within hours.
The digital creator Instagram reels perform remarkably well with an engagement rate 4.05% and 85.4K average views when she features skincare products in live testing and reviews.
Brands Worked With:
HUDA Beauty, Beautilicious, Oceglow, Anastasia Beverly Hills, Embryolisse, MAC Cosmetics, Forever 52 and Fenty Beauty.
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USP:
Fizza Abdi has extended her reach across Pinterest, tiktok, YouTube, Snapchat, Facebook and Instagram. This allows her to create cohesive community experiences with different content format combinations.
About the creator:
Although competitive there are only a few beauty influencers who match Fizza as she sets remarkable beauty standards. She started her content creator journey as a makeup artist and eventually fleshed into the beauty, luxury and lifestyle niches, captivating hearts with her blend of modest style. The Indian beauty takes beauty inspirations from her surroundings. Her content revolves around introducing branded cosmetic products with live reviews and demonstrations.
KPIs:
Fizza Abdi has traveled to London, Paris, Los Angeles, New York and Oslo. The 2.52% engagement rate from the high-quality content produced by the Mumbai-based luxury, beauty, fashion and lifestyle influencer is the result of creativity, out of box thinking and relentless pursuit to try new things.
Fiza Abdi, reviewed 5 colourpop cosmetics products in her latest IG reel - in association with Nykaa to promote the company’s Pink Love Sale. The reel performed extremely well, delivering 29.8K likes, 1526 likes and 35 comments in 12 hours.
Fiza Abdi uploads at least 9 reels every week. The format generates 585K average views with engagement rate of 5.24%.
Brands Worked With:
Cheval Blanc Paris, Lacemade, Milla, Huda Beauty, Dior, YSL beauty, Fenty Beauty, Nykaa, ColourPop Cosmetics and Urban Decay cosmetics.
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USP:
she covers products from popular businesses and also help others gain exposure amongst an interested consumer segment.
About the creator:
Visitors to her Instagram profile are welcomed to a wholesome display of beauty content. Whether the best lip gloss, combinations, Get Ready With Me (GRWM) tutorials, best casual wear or relatable traditional look. People are guaranteed to find the perfect style suitable for any occasion. Then there is also Deeksha, “Dee clothing” where the audience have a wide range of comfortable clothing to choose from.
Indian beauty influencer has a podcast called “What's up sister” alongside Kritika Khurana and together they answer questions around several topics like fashion, beauty, mental health, relationships etc.
KPIs:
Deeksha Khurana uploads snippets of her podcast, makeup combos, outfit choices, interviews etc using IG reels, which can receive up to 521K views (putting the average at 279K) - at an engagement rate of 3.89%.
As one of the best beauty influencers in India, this Diva attracts a wide following that jointly contributes to her massive 5.89% Instagram engagement rate, receiving an average of 16.2K likes and 173 comments.
Deeksha Khurana’s Latest Instagram post on step by step bridal makeup tutorial, using a combination of products from Maybelline, MAC cosmetics, Charlotte Tilbury, Huda beauty etc generated 156K views, 6,323 likes and 59 comments within 14 hours.
Brands Worked With:
Maybelline, Mac cosmetics, Dot & Key, L'Oréal, skinfood global, KTO India, SmashBox, Sokultsokool, Fenty Beauty, Milagro, Kay By Katrina, Huda Beauty, Elf Cosmetics and Pixi beauty.
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USP:
Tarini Peshwaria walked the red carpet of Cannes. She was included in Forbes list of top 100 digital stars of 2023.
About the creator:
Tarini Peshwaria was a teacher and a journalist before starting her journey as full time content creator and becoming one of the best beauty influencers in India. The warrior mama engages her community with her body care knowledge which delivers through her creative Instagram content.
People come to her for many things - whether to know about a sale that is just around the corner, budget buys, lipstick demonstrations, hair styling tips, giveaways and more. She is also an authority voice on men's skincare.
KPIs:
Tarini Peshwaria is involved in many brands giveaways hence her latest post detailing the criteria to enter the #FeedAStrayToWinContest received traction immediately with 330K views, 11.2K likes and 718 comments.
The Indian beauty influences posts perform well in Punjab most specifically around Amritsar, receiving engagement rate of 5.8% with an average of 43.9K likes and 455 comments.
IG reels contribute significant audience interaction to the digital IG handle with average 1.48M view at 2.71% engagement rate.
Brands Worked With:
Fab India, Loreal, Dot and Key, Phillips, Burberry, Eucerin, Laneige, LetsHyphen, House of Fett, Tresemme and BBlunt.
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USP:
Mallika sitlani is a great advisor on makeup products. She is the first to know about an upcoming business and offer her honest opinions through personal test to convince her followers.
About the creator:
Most rightfully crowned as one of India's top beauty influencers Malvika Sitlani, is a fan favorite content creator and known for beauty ideas, makeup hacks and selfcare stories. She also speaks about the pro’s and con’s on beautification surgeries.
Malvika Sitlani’s unyielding dedication to her work and passion to provide the best knowledge has earned her the trust of top beauty brands who regularly recruit Malvika for their promotional campaigns. She has an active presence on Instagram and YouTube. Her content repository includes live demonstrations, product reviews, brand introductions, makeup recommendations, basic styling and giveaways.
KPIs:
As an active Instagram beauty content creator, Mallika Sitlani uploads at least three posts everyday. Her 2,360 + pictures and videos generate 18K likes and 78 comments on average bring her engagement rate to 2.64%.
Malvika's latest Instagram reel, reviewing summer blushes from Kiro, Pixi beauty, Typsy beauty, Rare Beauty and other cosmetic brands generated 167K views, 7473 likes and 56 comments with in 11 hours.
Most of Malvika Sitlani’s demonstrations and reviews are covered in reels, hence video format receives an average of 419K views at an engagement rate of 4.31%.
Brands Worked With:
Tire Beauty, Rufa Beauty, Maybelline, Nykaa, Sephora, Dove, Loreal, Kora Organics, Kay By Katrina and MAC Cosmetics.
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USP:
The Indian beauty influencer has all the hacks, tips and cheat codes to unblemished makeup.
About the creator:
The cinematic brilliance of Neha Menghwani is reflected in her Instagram pictures and video where the Indian beauty influencer experiments with different eyeshadows, eyeliners, lipsticks, color palette, dupes, blush, foundation, attires etc to present exotic, never before seen looks. Neha targets specific face areas when demonstrating her makeup rituals, which is her key differentiator as a content creator.
Neha Meghwani segregates her makeup techniques between beginners and advanced learners. Knowledge delivery is easy to follow and replicate by anyone with minimalistic product usage. Neha also covers hair care, outfit picking, dermatology hacks and full face makeup with Instagram reels.
KPIs:
Neha meghwani post multiple pictures videos stories and highlights around beauty travel and fashion Leicester a constant pressure to go outside a limitations to present something new and exciting as elevated her Instagram engagement red to 3.85% everything at 23.8k likes and 93 comments.
Neha post IG reels multiple times in a day. The video format brings 948K average views, putting the engagement rate at 4.02%.
The beauty influencers most recent reell in partnership with Nyx cosmetics has 263K views, 18K likes and 103 comments. Neha Meghwani shared her complete makeup routine using Nyx Jumbo Multi-use highlighter sticks and the Ultimate Shadow palette.
Brands Worked With:
Maya, L'Oreal Paris, Nykaa, Smart Bazaar, Vaseline, Nyx cosmetics, ELF cosmetics, Try Sugar, MAC cosmetics, Morphe Brushes, Xiaomi, Huda beauty, Lakme and Nudestix.
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USP:
Shalini Samuel is a goto hair styling and caring expert on Instagram. She recommends the most trendiest hair accessories that benefit her community.
About the creator:
People visit Shalini Samuel’s Instagram profile for all their hair needs. Whether to find brands with affordable hair styling products, ponytail hacks, braiding tips, hair care solutions or open styles. She also expresses her knowledge on skin care.
Shalini Samuel creates content for all age groups. She introduces new variations, storylines and trends to keep her content unique and entertaining to her audience.
KPIs:
Shalini Samuel uploads at least two posts everyday. Her consistency in delivering the best knowledge has brought her Instagram engagement rate to 1.45%. The Indian beauty influencer receives an average of 2031 likes and 100 and 109 comments.
The beauty and cosmetic experts uses IG reels to share her skin care hacks, which generate an average of 78.9K views at an engagement rate of 2.68%.
In a latest post, Shalini Samuel revealed her eight hair care tips to follow for holidays, which got 1094 likes and 90 comments within four hours.
Brands Worked With:
Knot Me Pretty, Loreal, Love Beauty And Planet and Shine On You.
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USP:
Nikki Mehea Madan Shares all her skincare routines. From simple face wash to complete daytime and nighttime regimes that help her audience consciously purchase and use the right products.
About the creator:
Niki Mehra Madans creative genius traverses the beauty, fashion and lifestyle worlds, bringing a culmination of powerful narratives that bedazzles onlookers and keep them hooked forever. She covers key indo Western, modern and ethnic beauty topics in her Instagram reels. Niki Mehra Madan draws audience gazes with her haute couture and fashion week looks.
Times of India and Femina India, and other reputable media outlets fill their columns with the content creators achievements. Even after multiple Awards and growing fame, Niki Mehra Madan finds time to nurture the next generation. She makes several appearances as a TEDx speaker to share her stories.
KPIs:
Niki Mehra Madan has diversified her beauty content with occasion looks, celebrity inspired styles, Gala and fashion week moments, skin care routines etc, which appeals to the mass audience bring her engagement to 3.3% with an average of 9K likes and 218 comments.
Instagram reels contribute significant audience interaction to one of India's best beauty influencers with an Average of 490K views at an engagement rate of 4.05%.
Niki Mehra Madan collaborated with Lakmein her latest post sharing her ultimatum day time skincare regime with the company’s Gel Creme salicylic acid serum. The promotional post received 40.6K views, 3310 likes and 27 comments.
Brands Worked With:
Loreal, Sebastian Pro, Vivo, SR store, Mia Kee, Varun Bahl and Limerick.
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USP:
As a professional makeup artist Shreya Jain continues to improve her skills and documents her journey on Instagram. The beauty influencer has access to different makeup products for varying price ranges.
About the creator:
Shreya Jain was destined for a life as one of the top beauty influencers in India. She discovered her love for makeup and skincare at a young age. Over the she has perfected her craft and now she is helping millions discover their hidden beauty. Shreya Jain does transitional, before and after and product demonstrations reels. The makeup artist has helped popular and less acclaimed beauty brands gain traction with interested consumers. Besides multiple beauty content everyday, Shreya Jain also uploads her travel and fitness journey on her profile.
KPIs:
Shreya Jain has one of the most active communities amongst the top beauty influencers in India. Her Travel diaries, product hauls, cosmetic reveals and makeup transformations bring an engagement rate of 2.73% to the video creators profile averaging at 4.3K likes and 59 comments.
The popular beauty influencer uploads at least 13 reels every week. The engagement rate from the short video format is 5.28% with an average 89.2K views.
Shreya Jain’s most recent makeup look with Olens India's lenses and Forever 21 jewelry got 63K views 347 likes and 75 comments in 12 hours.
Brands Worked With:
Essence cosmetics, Huda Beauty, Maybelline, Fenty Beauty Forever 21, Charmacy Milano, Rare Beauty, Swiss Beauty and Olens.
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USP:
The digital creator's simple yet informative approach to communication makes a ideal source of quality beauty, skincare and haircare knowledge.
About the creator:
Jhanvi Bhatia makes personal styling fun and easy. She breaks down key specifics of different body types and recommends multiple combinations of ideal cosmetics, outfits, jewelry etc to choose from. Her tutorials reflect her vast knowledge.
Jhanvi Bhatia has established a reputable presence on Instagram and YouTube. The Indian beauty influencers personality, tone and approach compliments her ability make learning easier for her followers.
KPIs:
Janvi Bhatias trendy content, which presents the best of beauty, fashion , lifestyle and makeup world draws global audience - effectively taking her Instagram engagement rate to 7.35%, with an average of 22.8K likes and 453 comments.
Janvi ensures her content gets the maximum reach through use of trendy, niche and branded hashtags like #colorcombo #blackandwhite #collegefashion, #personalstyling #grwmoutfit etc.
The beauty content creators recent reel, expressing her opinions on different Indo Western style fits has generated 128K views, 6293 likes and 58 comments within 20 hours.
Brands Worked With:
Nykaa, Elf Cosmetics and Maybelline.
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USP:
Lisha Bhatta is one of the first beauty influencers people turn to when they want to recreate celebrity style looks with minimalistic makeup use.
About the creator:
Lisha Batta turned her love for beauty and makeup into a full-time career and now with every content proving why she is one of the best beauty influencers in India.
There is a perfect combination of colours framing angles and vectors in each of Lisha Batta's Instagram posts that puts focus on products and helps her audience consume vital details that assists in their purchase choices. The Indian beauty influencer share her experience after using the products with before and afters and live tutorials.
KPIs:
Lisha Batta’s content around Indian makeup, hairstyling tips, Korean skin care, cosmetic reviews etc generate an engagement rate of 2.13% with an average of 30 likes and 545 comments.
The content creators' latest reel showcasing SmashBox India's lipstick swatches in natural light in makeup vs reality video has generated 7.7K views, 3K likes and 250 comments.
Lisha Batta’s Instagram reels bring 930K average views view at an engagement rate of 1.83%.
Brands Worked With:
Maybelline, MARS, MAC Cosmetics and Birds Of Paradyes
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USP:
Debasree Banerjee structures her approach to the real-time follower preferences and optimizes her content offering by tracking new trends, needs and behavior to remain as one of the most preferred beauty influencers in India.
About the creator:
Coming to make our list of top beauty influencers in India, even more outstanding is Debashree Banerjee. Since turning into full-time content creating Maestro, the celebrated yoga expert has taken the Indian beauty landscape for a spin with her devilish charms and mesmerizing looks.
Debashree Banerjee is shining together with the other top beauty influencers by delivering high quality content. She talks about summer makeup, skin care routine, yoga benefits, cosmetic brands and more.
KPIs:
Debasree Banerjee's extensive work into yoga, fitness, skin care and fashion has created 6100 + high quality social media pictures and videos which generate an engagement rate of 1.32% with an average of 998 likes and 125 comments.
Debasree Banerjee's uses reels to announce discounts, sales, new product launches and for tutorials which bring an average of 37.8K average views at engagement rate of 2.98%.
The Indian beauty influencers most recent reel in collaboration with Nykaa, announcing foundations, blushes and lip oils from Kay by Katrina has 28.8K views, 945 likes and 29 comments in 6 hours.
Brands Worked With:
Loreal, Nykaa, Gucci beauty, Parcos Beauty, Color pop cosmetics, Hermes and Baccarose Beauty.
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USP:
Surabhi Tiwari is a veteran in the Indian beauty community who continues to make quality knowledge accessible to all. She also brings visibility for new cosmetic brands.
About the creator:
Surabhi Tiwari, deserves the spotlight for being one of the most reliable beauty influencers.
The software developer turned content creator has featured in numerous media publications her contribution in growing makeup and skincare literacy in the country.
Surabhi Tiwari attracts new followers everyday by providing high quality content - from everyday body care routines and simplified styling to best Amazon and Myntra finds, detailed get ready with me (GRWM) tutorials , outfit inspirations and giveaway alerts.
KPIs:
Surabhi Tiwari's consistent posts about brands, makeup cosmetics and personal styling has skyrocketed her engagement rate to 2.29% - averaging in 1701 likes and 75 comments.
The beauty Influencer utilises famous beauty trends on IG reels to introduce skin care and cosmetic products. Surabhi Tiwari’s most recent reel on her favourite skincare dupes groups received 23K views, 688 likes and 50 comments within 18 hours.
Brands Worked With:
STAZE, Amazon, Ayuga, Derma Co, Mama Earth, Dot & Key and The Body Shop India.
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USP:
Aashi Adani is an ALL-ROUNDER beauty content creator and educator - armed with complete qualitative and quantitative makeup knowledge.
About the creator:
The Indian beauty queen is relishing her success as one of the best beauty influencers in India, with her dedicated community. Her consistency in delivering high quality creatives on beauty, fashion and makeup - draws new audiences everyday while retaining the loyalty of existing ones.
The superstar does everything from informing her audience about sales and reviewing affordable products available on E-Commerce platforms to offering practical demonstrations and quick makeup hacks. Moreover Aashi is helping raise the next generation of beauty experts through her nationwide workshops.
KPIs:
Aashi Adani uses Instagram reels to talk about her makeup routines, product finds, beauty myth etc which is a hit amongst her audience, generating and average of 32.8K likes and 7 38 comments. She pairs her Posts with relevant hashtags and location taga so the right audience can find them.
With almost ten reels every week, IG reels generates 696K views on average putting the engagement rate at 7.37%.
Aashi Adani took the myth busting approach in latest collaboration with Lakme India. She promotes the company's Lumi smooth serum by highlighting the benefits of AHA, PHA and BHA on skin texture. She Generated 134K views, 8842 likes and 92 comments within 22 hours by bursting three popular myths.
Brands Worked With:
Nykaa, Kalki Fashion, Lakme, 82°E, The Label Life and The Oroh Life.
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USP:
Prerna is the go-to beauty influencer in India for makeup content and product recommendation.
About the creator:
Prerna has successfully become one of the top beauty influencers in India by including makeup tips and tricks, skin care routines, makeup transformations, cosmetic education hairstyling hacks, skin protection tips etc - in her content ecosystem. Prerna detailed content around how to use Vitamin C, sticky moisturizer test, sunscreen comparisons, boy vs girl skin care and affordable products receives worldwide coverage.
Prerna collaborations with different makeup and skin care brands, to announce new product launches provide commendable results. The beauty content creator focuses on real time tests and practical insights to give a 360° overview to her followers.
KPIs:
Prerna present her insightful makeup and skin care tips with a bright smile that melts heart's resulting in a high engagement rate of 2.80% on her posts with an average of 11.4K likes and 398 comments.
Digital creator uses IG reels for all her makeup and beauty creatives. Latest video on step-by-step lip gloss application techniques for different skin tones received 62.8K views, 2,170 likes and 73 comments in 2 days.
UG reels, combined with Prerna's unique storytelling, is one of the most successful mediums on her profile capable of attracting numerous new followers everyday. Praner's short narratives can generate 7.86M with the right creative approach putting the engagement rate at 3.58% with an average of 771K views.
Brands Worked With:
Garnier, MARS cosmetics, Bella Vita, Belora Paris, ColorBar, Plum, Myglamm, Swiss beauty, Vaseline, The Derma co, Dove and RENÉE.
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USP:
Bhavdeep Kaur excels at building beauty communities, connected by similar ideas and preferences. This allows her to create more targeted creative with brand messaging that addresses relevant consumer pain points and solutions.
About the creator:
For many years the well-received fashion beauty and lifestyle influencer has kept her audience glued to their screens every time she comes on flaunting the best makeup looks, fashionable outfits, jewelry, ethnic fashion and more. Her frequent travels and interactions with other famous internet stars, add her fame as a beauty influencer.
Bhavdeep Kaur has Walked the ramp of New York fashion week. She shares behind the scenes - Get ready with me moments which help connect with her dedicated community better. This presents a great opportunity for businesses to reach targeted consumers.
KPIs:
Bhavdeep Kaur posts multiple content around travel, food, fashion, makeup, exclusive events and behind the scenes, which together have boosted her profile's engagement rate by 2.25%. Her pictures and videos generate 4.5k likes and 173 comments on average.
Bhavdeep introduces innovation and versatility in her content for better reach. For instance collaborating with other top beauty influences and celebrities. Testing new content formats, filters, story lines etc. She joined with Bhavneet Kaur and Navreet Pali, for a dance video which received overwhelming audience support with 113K views, 3,972 likes and 49 comments in 2 days.
Brands Worked With:
Zara, Dior, chanel, L'Oreal Paris, Orra jewellery, The Loom, Celine and Gucci.
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USP:
Ananya Singh talks about budget makeup, skin care routines, outfit and hair styling. She offers complete knowledge to elevate audience doubts and help them access quality products.
About the creator:
Rubbing shoulders with the greatest in the beauty community, Ananya Singh's leaves no stone unturned when it is about addressing her followers with highly informative content. She elevates beauty, fashion and lifestyle standards in India through her actions.
Besides reviews Ananya Singh goes in depth into texture, ingredients and after effects of makeup products. She.can effectively integrate brand values into latest beauty trends, to enhance relatability with consumers.
KPIs:
Ananya Singh uses stories, reels, carousel posts, highlights and IGTV to give her audience something to come back to. Her collective content generates 10.6K likes and 100 comments, bringing her overall engagement rate to 4.82%.
The beauty expert's latest post with pink top and trousers coupled with a gray handbag and matching lip gloss has 15.8K likes and 75 comments.
Instagram reels contribute significant audience interaction to Ananya Singh's IG profile. She posts multiple reels in a week. The medium receives an average of 496K views, taking the engagement rate to 3.88%.
Brands Worked With:
The Derma Co India, BBlunt, MARS cosmetics, Aqualogica and Shopsy.
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USP:
A talented beauty content creator who is driving the Indian beauty community by making affordable products accessible to the masses.
About the creator:
Mr. Mridul Sharma's entry into the top beauty influencers in India has given others a run for their money. The Mumbai based blogger with her clinical makeup understanding, graceful style, eye for detail and charming personality, captures hearts worldwide.
The founder of multiple cosmetic and apparel businesses is empowered with the best knowledge. She uses Instagram to recommend top amazon makeup finds, outfit selections, festive looks, travel diaries, lifestyle hacks, international beauty tips etc.
KPIs:
Mridul Sharma's loves to travel and she ensures to tag her latest destination in her posts, which draws attention from the regional audience. Together her 1700 + posts jointly contribute to 32.87% engagement rate - receiving an average of 71K likes and 248 comments.
Mridul Sharma is present with new content daily. The beauty Influencer's latest reel documenting the spa treatment, hair wash, skincare and makeup for her wedding - surpassed 1M views, 49.8K likes and 55 comments within 20 hours.
The Indian video creator expresses her creativity through reel and her audience love it. Hence the video format brings an average of 1.24M views with engagement rate of 6.67% to her profile.
Brands Worked With:
Azotiique, Pernias Popup Shop and Kalki Fashion.
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USP:
Simran Sadh inspirations come from real life skincare problems which primarily drives her journey as a beauty content creator.
About the creator:
Simran Sadh is that star in the sky that people follow to know their way around high quality and affordable skincare and haircare solutions. The Indian beauty content creator has hands-on experience with cosmetic products that will allow her to develop easily replicable tips and hacks.
KPIs:
Simran Sadh always dazzles her audience with content varieties whether it's about makeup, her fashion stories, exclusive event moments, brand collaborations etc. This is why the popular Indian Influencer enjoys an outstanding Instagram engagement rate of 5.06%, averaging 6.4K likes and 176 comments.
Simran is a hashtag genius. She understands the latest trends and use them efficiently for specific cosmetic brands and its products. For instance, using #sunscreenreview #bestsunscreen #honestskincarereview and #makeupsimran to promote My Wish Cares new Pure Glow Milk Sunscreen.
With 165K and engagement rate of 1.21%, Instagram reels contributes significant engagement to Simran Sadh’s profile.
Brands Worked With:
Myntra, Amazon, Maybelline, HUDA beauty, Tarte Cosmetics, TooFaced, RENÉE Cosmetics, MARS cosmetics, Sephora, Kylie Cosmetics, Rare Beauty, MAC Cosmetics, PAC cosmetics, Typsy Beauty and Derma Co.
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USP:
Tanya Singh is celebrated for her ability to create celebrity styles that align with a glamorous lifestyle - effortlessly.
About the creator:
Tanya Singh is one of the younger content creators into the Indian beauty game. A cosmetologist and botanist who ranked 26th on Forbes India's top 100 digital stars list.
Tanya features different makeup products on her Instagram profile - including brushes, cleansers, serums, exfoliators etc. She also talks about hair and nail styling. Tanya Singh’s attention to detail and passion to cover minute details to help her followers choose wisely sets her apart from most beauty influencers in India.
KPIs:
Tanya Singh flaunts her mesmerizing red carpet, fashion show and movies looks on Instagram plant pictures and videos. Her content receives 10.7K likes and 100 comments on average taking her profile engagement rate to 5.90%.
The Indian beauty influencer posts Instagram reels regularly. Her content generates 1.34M average views at an engagement rate of 6.21 %.
Tanya Singh's latest step-by-step GRWM reel with saree, jewelry and makeup generated 54K views, 9225 likes and 175 comments. The beauty influencer uses Quick visual cues, appealing graphics, matching colors and relatable humors in her posts to great informative and wholesome experiences for her followers.
Brands Worked With:
Xtrapower, Nykaa, Mama Earth, Better Nutrition, Naturalizer India, Kama Ayurveda, Livpure, Domani shoes, Love Child and Punter Soju.
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USP:
Sara Sarosh ranked 22nd in Forbes top 100 digital stars list of 2023. She is renowned for her unbiased beauty opinions.
About the creator:
Sarah Santosh is one of the star attractions of the Indian fashion and beauty community, admired by millions. Her growth as a beauty content creator has been phenomenal. This Diva is on the radar of several businesses specially because of close connection with her loyal community. Sarah Santosh presents different aspects of her life - From posting pictures in different outfits and sharing nutritional tips to cutesy moments with her family.
The travel bug in Sara Takes her to new countries where she indulges in the native fashion and present it to her followers.
KPIs:
Sarah Sarosh uploads at least one reel and organic post daily. Her audience always have something new to expect when they visit the beauty Influencer IG profile which has effectively brought her engagement rate to 12.69% - at an average 26.2K likes and 253 comments.
Her latest reel about her Paris trip, wearing a dress from Kostume County has 89K views 16.1K likes and 59 comments.
Sara Sarosh pairs her Instagram reels with relevant hashtags like #FrenchDiaries, #TravelWSar, #Grwm, #HustleWSar #GetReadyInParis etc, giving her content a broader audience reach, thus bringing her engagement rate from reels to 4.98%.
Brands Worked With:
laneige, bulgari, Steve Madden, Calvin Klein, Urbanic, The North Face, Jose Cube, CHARLES & KEITH, Dior, Zara, Uniqlo, Kostume County, The Loom, PAC cosmetics and Salt Attire.
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USP:
with every picture and video Kareena Tekwani takes one step forward in her quest to prove that any makeup look can be achieved with minimal investment. She has a plethora of budget inclusive beauty products which she promotes on her profile.
About the creator:
Kareena Tekwani stepped into the beauty needs and took it by storm with her unparalleled creativity, social proof and expertise. The Diva attracts thousands to her profile with giveaways, makeup looks, magazine features, brand collaborations, top product picks, makeup suggestions and more. Her Instagram videos and pictures are designed to help her followers adorn best outfits for weddings, haldi or sangeets. Pick the right skin care tips and products. Grow and maintain healthy shiny and smooth hair with hair styling hacks and vlogs.
Kareena Tekwani has a range of high quality content to address all pain points - including comparisons between two concealers, skincare mistakes to avoid, summer body care tips and easy steps for Frizz fixes.
KPIs:
Kareena's attention to followers' need and extensive makeup knowledge has elevated her profile engagement rate to 6.22%. Her 700 + posts receive an average of 10.8K likes and 99 comments.
Kareena Tekwani uploaded an IG reel, two days back, comparing Maybelline super Stay versus super Say Lumi Matte foundations. She narrated her experience starting from how long the product stays, on-skin feel and the final finish. The highly informative video generated 1M views, 49K likes and 167 comments.
Brands Worked With:
My Wish Care, Amazon Fashion, Nivea.
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USP:
Manasi Mau has comprehensive beauty niche understanding. She adops and improvises new styles, for best beauty content.
About the creator:
A prominent software engineer turned content creator, Manasi Mau is a revolutionary in the world of beauty, style, fashion and travel. The budding vlogger has a huge fan following across Instagram and YouTube. Manasi Mau posts regular videos that signifies her journey as an upstanding Indian beauty influencer. Her profiles are best place to hair diy’s, top affordable makeup picks, skin care routines, product unboxings, skin detox and other body care content.
KPIs:
Manasi Mau’s travel diaries, brand partnerships, bloopers and influencer collaborations have generated a plethora of highly creative and engaging Instagram content, generating a 27.1% engagement rate at an average 42.8K likes and 303 comments.
The Indian beauty content creator's latest Instagram post wearing a cute dress from Onaya official has received 28.7K likes and 320 comments in two days.
The video creators' last nine IG.eels average 2.87M views at an engagement rate of 4.02%.
Brands Worked With:
Baya, Nykaa, Wish Care, Onaya and Lakme.
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USP:
Gunja Tiwari blends her extraordinary makeup skills into her everyday lifestyle that relates to the tastes to her loyal followers.
About the creator:
Coming in to set fireworks with her amazing makeup looks, presentation and style, we have Gunja Tiwari of Mumbai. The digital creator surpassed multiple hurdles to her spot as one of the best beauty influencers in India. She has worked with several celebrities including Deepika Padukone and Katrina Kaif. Gunja's charming, steadfast and compelling tone, during giveaways, product reviews, unboxing and tutorials exceed audience expectations. From expensive beauty products and their affordable alternatives and top 5 picks to specific products for different skin issues - Gunjan introduces new concepts to address all beauty problems.
KPIs:
Gunja Tiwari's broad makeup content portfolio has attracted many followers over the years. She enjoys one of the most impressive engagement rates (i.e 3.16%), amongst India’s leading beauty influencers - putting her average likes and comments at 4.4K and 109 respectively.
The beauty influencer's recent look with H&M, Zara, Nykaa, Urbanic and Uniqlo products has generated 7304 likes and 294 comments.
IG reels gives Gunja Tiwari the opportunity to introduce new skincare and haircare products with reviews and demonstrations. Her recent skincare and haircare empties videos with products from Corsx, BBlunt, Bath and Body works, Garnier etc - generated 456K views, 6306 likes and 37 comments in a day.
Brands Worked With:
Kay By Katrina, Nyx cosmetics, Maybelline, The body Shop, tricks India, Loreal Paris, Kotex, Nivea, Cetaphil, Vaseline, Nykaa, Lancome, Lakme, Pond's, Garnier, Tresemme, Neutrogena, Himalaya, Bobby Brown, MAc cosmetics, Smashbox, Estee Lauder, Too Faced, Veet, Urban Company, ALDO, Urbanic, Uniqlo, Mango, H&M, BBlunt, Sephora, Aqualogica, Kylie Cosmetics, Re'equil, Kerastase, Streax and Olaplex.
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USP:
Ritu Singh is an expert at picking the right products for specific skin types. Dhe has access to all cosmetic product types. Ritu Singh’s unfiltered opinions help her followers make the right choices.
About the creator:
Ritu Singh is the winner of Icubewire’s most promising beauty content creator award. Empowered with the most practical haircare and makeup knowledge the beauty influencer is helping followers find their perfect style.
Ritu Singh has worked with many businesses. She builds excitement for products by organizing giveaways, informing her followers about upcoming sales or on-going discounts. Ritu also delivers in-depth practical tutorials by using makeup on herself. She covers core details about the shades, pricing, texture, packaging, after effects, benefits etc - which helps consumers make smart choices.
KPIs:
Ritu Singh's Instagram post consists of jewelry finds, client collaborations, DIY’s, makeup reviews etc. The variety in high quality content attracts new eyes everyday - successfully taking the beauty influencers Instagram engagement rate to 2.06% - at an average of 2.4K likes and 300 comments.
Ritu Singh offered a practical review of Loreal Paris India's liquid lipsticks and its benefits on brown skin texture. The Highly detailed reel associating the lipsticks with comfort, seasons, skin tone, shades and smudge resistance, resulted in 15K views, 517 likes and 203 comments within 10 hours.
Brands Worked With:
Upyoga, Lotus, Maybelline, Fixderma Skincare, Amazon Fashion, MARS cosmetics, Simple Skincare, Renée Cosmetics, Bare Body Essentials, Nivea, Indulekha, Embryolisse, HOK makeup and Plum Bodylovin’.
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USP:
Kiwi Tandon is a highly resourceful beauty influencer who loves sharing her simple makeup and skin care routines. Her audience can create their desired looks with anything - from off-the-shelf to exclusive cosmetic products.
About the creator:
The Indian beauty expert has a slew of valuable content to pick from - whether it is updates on upcoming Nykaa sale, best Amazon, Myntra or H&M finds, outfit combinations, hair styling tips, skincare routines etc. She has won several awards as one of the top beauty influences in India. Kiwi Tandon creatively wraps with the appeal of trendy transitions, music graphics and texts, to create engaging experiences for her followers. Moreover, Kiwi organizes her content seasonally, so people can pick the best looks that suit the time and occasion.
KPIs:
Kiwi Tandons Makeup, skin care and lifestyle content bring an average of 2.1k likes and 270 comments at an engagement rate of 1.84%.
The digital creator shows her preference towards Instagram reels when sharing her opinions on affordable makeup products. Recently she, unveiled different pink shades from Typsy Beauty’s lipstick range with demonstrations. The post received 54.2K views, 892 likes and 220 comments in 3 hours.
The Indian beauty experts Instagram reels have an engagement rate of 2.73% and can receive a maximum view account of 2.4M view.
Brands Worked With:
Forever India, ColorBar cosmetics, Fiama, Phillips, Elf Cosmetics, Huda Beauty, Charlotte Tilbury, Dot & Key, Sun Scoop, Nudestix, Kay By Katrina, Laneige, Clinique, Caudalie, 52 Sundaze and Moha
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USP:
Soha Ali is an expert at recreating vintage style makeup looks with a dash of her own creative insights.
About the creator:
Amidst the meteoric rise of the Indian beauty industry community the world was introduced to the multi-talented Soha Ali. The brilliant mind of the content creator diverts a significant audience to her Instagram profile where she talks about bridal makeup, ethnic looks, jewelry combinations, makeup, fashion self styling vintage looks and much more.
Soha Ali has the resources and support necessary to introduce new styles inspired by her own and her surroundings. A true diamond in the rough who continues to meet and surpass her creative limitations to achieve new industry milestones.
KPIs:
Soha Ali's many accomplishments as a popular content creator, fashionista and beauty vlogger are carefully documented into her creative Instagram posts which collectively have an engagement rate of 4.68% - averaging at 5K likes and 80 comments.
Her product reviews, outfit of the day's, fit checks and mini vlogs perform well as reels. In fact her latest transitional reel flaunting an Indian ethnic look with jewelry from The Huess has 61.7K views, 3519 likes and 213 comments.
The Indian beauty content creator uploads at least 10 reels in a week receiving an engagement rate of 5.09%, at an 135K average views.
Brands Worked With:
ALDO, House of Fett, The Huess, Laneige, Forever New, Madame Fashions and Nykaa.
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USP:
Akanksha komurally brings the best of traditional and modern beauty standards to meet the expectation of a diverse Indian beauty community.
About the creator:
Akanksha Kommirelly’s Instagram profile is a place where unpairal creativity meets impeccable beauty insights. People are done to her because of a mastery over the best dress and makeup combinations. As one of the best beauty influences in India Akanksha delivers highly detailed content to her followers - Whether it's traditional looks for Navratri or garba or recreating simple Indian ethnic style with matching hair and makeup.
Akanksha Kommirelly's unparalleled expertise is on full display in her masterclasses which are attended by thousands across India.
KPIs:
The Indian content creator covers a wide plethora of beauty related subjects through her pictures and videos which has attracted worldwide attention taking her engagement rate to 3.29%. She receives an average 2.7K likes and 51 comments on her 1500+ IG post.
Akanksha Kommirelly's latest video on her entire salon blow dry routine has generated 82.7K views, 1105 likes and 38 comments within one day.
The content creator delivers complete information in limited IG reel duration, resulting in an impressive volume of likes, comments and shares. Akanksha Kommirelly's reels receive an engagement rate of 2.85%, with an average 206K views.
Brands Worked With:
ELF cosmetics, Too Faced, Chanel, Kay By Katrina, Charlotte Tilbury, Lakme and Maybelline.
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USP:
Mysha Thakur puts her imagination through the makeup canvas that burst forth as Instagram posts that inspire her audience to go beyond their creative limitations.
About the creator:
Mysha Thakur takes a spot alongside the top beauty influencers in India because of her experience, wealth and connection with her audience. Mysha creates value-added beauty content which includes beginner to advanced makeup tutorials, eyeshadow tricks, 10 minutes makeup and makeup grwm. Moreover, her continuous partnerships with renowned makeup brands makes one of the few beauty content creators with first-tims access to new market products which she recommends to her followers through her content.
KPIs:
Mysha Thakur reels, pictures and stories about makeup and beauty brands generate an engagement rate of 1.46% within average of 625 likes and 24 comments.
IG reels give my Thakur a creative Canvas to showcase her practical side. For instance, her complete GRWM makeup video with cosmetics fragrance and jewelry from multiple brands has generated 12.6K views, 586 likes and 49 comments within a day. Mysha Thakur’s engagement rate from IG reels stand at 4.49% with an average 137.7K views.
Brands Worked With:
nudestix, smashbox, Hiro Beauty, Nykaa cosmetics, essence cosmetics, Revlon, LA girl, Benefit India, Lakme, MAC Cosmetics, Toofaced, Diam Beauty, Charlotte Tilbury, HUNDA Beauty, Maybelline, Morphe Brushes, Fenty Beauty, Clinique, Laneige, Milani cosmetics, Nyx cosmetics, Swiss Beauty, ELF cosmetics, Kay By Katrina, Ponds and Wet n Wild.
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USP:
Anmol Dua brings the best of what the modern beauty landscape has to offer and adds her own unique twist to make it stand out.
About the creator:
Anmol Bhatia is a model, beauty expert, content creator and actor and she brings the best of all her worlds on Instagram. Her creativity and excellence displayed through her clothing choices, skincare routines, makeup, cosmetic reviews and demonstrations and photoshoots, comfortably secures her spot alongside other top Indian beauty influencers.
Anmol Bhatia's professional career record of successful campaigns earns her trusted partnerships with National and international beauty brands.
KPIs:
Anmol Dua featured in Vogue for a summer hair color in 2022.
As a rising digital star, Anmol has her influence in different aspects of beauty and fashion and her content collectively generate and average of 6.23K likes and 349 comments - at an engagement rate of 3.53%.
Anmol Dua has professional ties with world-famous cosmetic brands. For instance, the Indian beauty influencer reviews - from packaging and formulation - on the new MACximal lipsticks range from Mac Cosmetics received thousands of likes, shares and comments within hours.
The Indian beauty Instagrammer’s reels cap at an average 46.1K views putting the engagement rate at 3.87%.
Brands Worked With:
Etude India, Kay By Katrina, HUDA Beauty, Tebho, MAC Cosmetics, Ease, Nykaa and Lakme
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USP:
Ashi Khanna blends her style and grace as a model into her makeup and beauty content which brings innovation and creativity that leaves her followers entranced.
About the creator:
Ashi Khanna is a beauty celebrity who has amassed a massive social media following by showcasing her lifestyle. She has worked with many celebrities. The digital creator has traveled the world. Her Instagram pictures and videos flaunt mesmerizing backdrops, further enhanced by Ashi Khanna’s spellbinding looks created with designer outfits, sterling makeup, flawless hairstyles, and harmonious accessories. She gives her audience new-found inspiration from her activities which have successfully etched her name amongst the leading beauty influencers in India.
Ashi Khanna's Instagram content is packed with creative storytelling which reverberates with her followers - like the time she arrived at the L'Oreal professional Indian hairdressing award ceremony. She created a video narrating everything she experienced during the event - through effective use of captions, on-screen, text audio, shot placements, framing, etc.
KPIs:
Ashi Khanna receives an engagement rate of 3.8% on her Instagram post which consists of sponsorships, hairstyling hacks, skin care tips, makeup tutorials, brand introductions, and celebrity collaborations. She receives 49.38K likes and 568 comments on average.
Ashi Khanna’s recent carousel post in an ethnic Orange outfit and complementary look has received 42.5K likes and 320 comments in 5 hours
Ashi Khanna uses reels to engage in popular beauty trends with other top beauty influencers. She keeps her videos lively and entertaining and that is why her reels receive 919K average views with an engagement rate of 7.86%.
Brands Worked With:
Dove, Vaseline, MyGlamm, and L'Oreal Paris.
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USP:
Rupali Hasija addresses mid-size communities on Instagram which allows her to create more focused narratives that reach targeted audiences. She is one of the most effective Indian beauty influencers for makeup brands that desire more sales for their investment.
About the creator:
The digital creator Rupali Hasija is one of the top beauty influencers in India distinguished for her curly hair and mid-size beauty tips. She has professional ties with top-notch makeup clothing and hair styling brands. Rupali Hasina's tutorials, outfit of the day, travel diaries, product unboxing, etc are wrapped in creativity and information. She imparts motivation and inspiration through her content. Her Unfiltered personality to break barriers and empower people to be comfortable in their bodies has earned the Influencer the respect and loyalty of millions.
KPIs:
Rupali Hasija’s sponsorship, collaboration, and makeup posts reach a worldwide audience. She has uploaded over 970 + high-quality pictures and videos to date which jointly bring an average of 33.8K likes and 313 comments - taking her Instagram engagement rate to 4.03%.
Popular makeup and beauty brands frequently feature in Rupali Hasija’s Instagram reels. She also uses the medium to share body care and get ready with me content. Reels contribute a 2.56% engagement rate with an average of 1.86M views.
Her Recent reel titled “Model Vs Mid-size summer dresses” where she created different looks using outfits from Forever New India gained 5.2M views, 129K likes and 11.4K comments in 4 days.
Brands Worked With:
Dove, Dior, Maybelline, Lakme, and Olay.
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USP:
The Indian beauty influencer effectively associates popular skincare queries with the right products as solutions which insights confidence in her followers and compels them to make smart purchases.
About the creator:
Lavisha Arora is a famous makeup artist turned digital creator who has amassed popularity because of her makeup looks, outfit of the day, nail styling, and daily skin care tips. From best makeup hacks, top cosmetic product picks, and eyebrows tips to budget shopping skincare secrets, product combinations, makeup ranking, and mistakes to avoid - Lavisha Arora introduces innovative content concepts. Then there are also Korean pop stars, Bollywood stars, and other celebrity makeup recreations by Lavisha Arora that attract a diverse following.
KPIs:
Lavisha Arora uploads new content that helps beauty enthusiasts in different ways - whether in selecting the right products, finding new tips and hacks, etc. 1450 + high-quality creatives generate an engagement rate of 2.69% with an average of 6.3K likes and 53 comments.
The beauty influencer created a post, rating popular setting sprays in the Indian market. She ranked products and explained her ranking parameters in detail. The video received 150K views, 4663 likes, and 37 comments in a day.
The video creator has One of the best reel content amongst the top beauty influencers in India with catchy captions, searched hashtags, on-screen text, product focus etc. Lavisha Arora's reels have an engagement rate of 3.63% at 746K average views.
Brands Worked With:
Nivea, MARS cosmetics, Neutrogena, Amazon Fashion, Olay, Wish Care, Charlotte Tilbury, Wellbeing nutrition, Olay, Maybelline, Garnier, Pantene, Kay By Katrina, Oceglow, and Lakme.
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USP:
Anchal Jain plays a vital role in building active beauty communities with value-added social media content.
About the creator:
Anchal Jain's contributions to the luxury, fashion, beauty, and lifestyle niches have been exemplary. The varieties in Anchal Jain's Instagram posts include collaborations, healthy Skin Care tips, luxury skincare routines, makeup tricks, eyebrow tutorials, product reviews, seasonal skincare hacks, makeup ideas, etc. She uses trendy music, relevant hashtags, catchy transitions, and filters in her beauty pictures and reels, which attracts more reach, views, likes and shares.
The Mumbai-based blogger has collaborated with several beauty, skincare, and luxury brands. She Frequently conjures new ideas to reach her followers - for instance, introducing products during her weekend getaways.
KPIs:
Anchal Jain's high-quality Post showcasing her lifestyle and beauty products and their benefits and features mesmerizes audiences while helping them pick the best. This is why Anchal has an engagement rate of 1.66%, receiving 20k likes and 65 comments on average.
Anchal Jain endorses skincare and beauty products in her Instagram reels. For instance, he promoted Derma Co India's one percent hydraulic acid long-lasting sunscreen. She explained the product while performing on-screen tests to prove its water resistance. The Indian beauty influencer also attached a discount code for her audience to use. The video became extremely popular receiving 94.6K views, 674 likes, and 68 comments in 3 days.
Anchal Jain has uploaded multiple reels, covering different fashion, beauty, and lifestyle topics. These creatives are responsible for 119K average views, at a 3.23% engagement rate.
Brands Worked With:
Lancome, Garnier, Sephora, Etude, Kiehl's, Nykaa, Tira Beauty, Benefit India, The Derma Co, Lifestyle Stores, Dot & Key Dr Sheths Skincare, and Burberry.
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USP:
Diksha Rawat has revolutionized the Indian beauty niche by making affordable makeup looks available for all. The beauty content creator liases trustful connections between rising beauty brands and their potential customers.
About the creator:
After an impressive 2023 run, one of the best beauty influencers Diksha Rawat is back at it again, turning heads with her thought-provoking makeup tips, hacks, and demonstrations. Diksha takes her beauty inspiration from pop culture, movies, trends, celebrities, artists, etc. She loves sharing her experience through mini vlogs which she uploads on Instagram and YouTube. Diksha’s visitors are left awestruck with her ability to use her surroundings to enhance her pictures and videos. The Indian beauty influencer has a deep industry understanding which helps her adapt her content approaches to address real-time queries.
KPIs:
Diksha Rawat documents her lifestyle, shares makeup, and skin care routines, travels to New exciting places, collaborates with other top Indian beauty influencers and much more on Instagram which has taken her engagement rate at 4.72% receiving 9.43K likes and 83 comments.
Diksha Rawat created a detailed transitional reel using sprays, concealer, contour, eyeshadows, mascaras, highlighter sticks, etc from brands like Fenty Beauty, Charlotte Tilbury, Nyx cosmetics, Makeup Forever, Maybelline, Clinique, and more - which received 127K views, 5509 likes and 52 comments in 3 days.
Brands Worked With:
House of Dorii, Nykaa, Rare Beauty, Ajio, Luxe By Kan, Benefit India, Make up For Ever, Netflix, shopdiris, Patrick Ta Beauty, Milk Makeup, and Delta Charms.
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USP:
Disha Batra turns key beauty topics into relatable experiences for her followers. This allowed the Indian beauty influencer to build loyal communities that trust her opinions.
About the creator:
Disha Batra has built a legacy in the Indian beauty community with her relatable content. She is a breathtaking addition to exclusive beauty events and shows.
Disha has endorsed makeup brands of all sizes in her posts. She talks about affordable cosmetics, makes comparisons between similar products, and performs live demonstrations. She also reacts to other top beauty influencer videos while adding a layer of her insights, to present a comprehensive knowledge on specific topics. Disha Patra followers know exactly what they are getting for their money because beauty influencers detail reviews on product color, packaging, prices, size, texture, feel, ingredients, etc.
KPIs:
Disha Batra has created 1250 + relatable content on makeup, skin care, and self-love. She uploads a mix of sponsored and unsponsored posts which receive 2.7K likes and 688 comments on average taking the beauty influencers' engagement rate to 2.37%.
Disha Batra made a short video informing her audience about SIX lipstick shades that they can purchase for Rs. 499/-. She provided hacks on creating new colors by combining two different shades while talking about the product's value-added benefits. The post received 558K views, 8725 likes, and 348 comments in 2 days.
Reels responsible for extensive audience interaction on Indian beauty influencers' profile at an engagement rate of 2.17% - averaging 348K views.
Brands Worked With:
Maybelline, Kylie Cosmetics, Tira Beauty, official Swiss Beauty, ELF cosmetics, Nykaa, one8, Huda Beauty, Too Faced, Sephora, Loreal, My Wish Care, Urbanic, Zara, and Dove.
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USP:
Himadri Patel specializes in giving her followers the ideal makeup glow for all occasions this can be for office, festivities, beach outings, etc. She always keeps an updated collection of the best makeup finds.
About the creator:
One of the most talented and passionate beauty influencers, Himadri Patel continues to surpass her limitations to attain new levels of growth and creativity. She relentlessly pursues new knowledge, makeup skills, and audience interaction. The digital creator provides a safe space where diverse people can come and get solutions for their skincare issues. Many brands have worked with Himadri Patel for product reach and sales. Renowned beauty magazines like Femina cover Himadri’s success stories in their pages.
KPIs:
Himadri Patels' incredible journey to one of India's best beauty influencers has won her many accolades. She shares her personal and professional moments like magazine features, brand partnerships, photoshoots, adventures, and makeup hacks through optimized Instagram posts which have an engagement rate of 3.76%. The beauty influencer receives 8.7K likes and 67 comments on average.
The digital creator's latest GRWM post with makeup and a vacation outfit received 60.5K views, 443 likes, and 57 comments in 3 hours. Himadri has uploaded 830 + similar content with different branded products.
Himadri Patel uploads at least eight reels every week which get 243zk average views at a 6.32% engagement rate.
Brands Worked With:
Urbanic, Swimwear India, C Store clothin, Clean and Clear, and Lakme.
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USP:
Shreemayi Reddy adds a wide assortment of luxury to affordable makeup products to her collection. She offers her unfiltered opinions on makeup products through self-tests. Moreover, Shreemayi Reddy has helped brands elevate their products through constructive feedback.
About the creator:
The Cosmopolitan emerging beauty influencer has achieved much fame and recognition within a short period with hard work and dedication. She is amongst the rising stars of the Indian beauty niche.
Shreemayi Reddy’s content about her Red carpet moments, outfit picks, and new product launches Amazon finds travel diaries, interviews, fashion hacks, makeup tips, and skin care routines has drawn worldwide attention. She also does comparisons between two products where she talks about the feel, before and after effects, etc. Moreover, she categorizes her pictures and videos into series with each episode addressing new topics and questions - for instance, her hair repair journey or first impressions on Fenty Skin Blemish Defeat’r.
KPIs:
Shreemayi Reddy has uploaded 1050+ social media posts, covering exclusive brands, product launches, seasonal makeup, etc which have elevated her social media status, thus attracting thousands to her profile every day. This has elevated her Instagram engagement rate to 2.69% at an average of 3.8K likes and 41 comments.
The Indian beauty influencer's recent post on her first L'oreal Paris Panorama mascara impression - talking about the packaging, wand, mascara application, and final feel gained 62.2K views, 3096 likes, and 27 comments in 3 days.
Brands Worked With:
Fenty Beauty, Nyx cosmetics, Lakme, Nykaa, Pond's, Dot & Key, L'Oreal Paris, Kiro Beauty, WishCare, and PAC cosmetics.
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USP:
Alina Hassan Rizvi provides a personalized touch in her beauty and makeup content that redirects the audience's attention to the marketing messages thus building credibility and trust for the mentioned brand.
About the creator:
Alina Hasan Rizvi is an expert makeup artist and one of the top beauty influencers in India. Whether it's the blue Na'vi look from the movie Avatar, GRWM for Eid, or Halloween makeup, Alina Hasan Rizvi expresses her creativity by drawing inspiration from her culture and surroundings. The beauty influencer has impeccable expressions and acting skills which are reflected in a diverse content offering including face art, cool transitions, makeup hacks, beauty routines, brand reviews, and cosmetic demonstrations. Alina often collaborates with other leading Indian beauty influencers on popular trends that relate to her followers.
KPIs:
Alina Hasan Rizviz out of out-of-the-box creativity and imagination draws Worldwide attention. Her content around makeup, beauty, and fashion generated an engagement rate of 11.6% at an average of 11K likes and 94 comments.
Alina Hasan Rizviz's recent transitional reel over her Punjabi song, flaunting her Cannes Film Festival look generated 82K views, 5684 likes, and 212 comments in 3 days. She always uses relevant hashtags like #Halloweenmakeup, #avatarmakeup #cooltransitions, #makeuptutorials, #trendinhreels, etc which make her video highly discoverable.
As one of India's most active beauty influencers, Alina uploads multiple reels daily. Her video creative generated an engagement rate of 9.87% with an average of 461K views. The Influencer's reels generate a maximum of 1.63M views.
Brands Worked With:
Maybelline, Pixi, Lakme, Nykaa, ColorBar, L'Oreal, Inglot, Iba Cosmetics, Aqua Lens, MAC Cosmetics, PAC cosmetics, Rufa Beauty, Plum Goodness, TooFaced, and The Body Shop.
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USP:
Preeti Sarkar demystifies common makeup and beauty myths. Preeti embodies different personalities as an actress which comes with unique makeup looks that audiences love to replicate.
About the creator:
Multi-award-winning digital creator Preeti Sarkar is an actor, designer, and makeup enthusiast who weaves convincing stories with every brush stroke, color combination, and outfit selection. She flaunts her on-screen looks on Instagram. Preeti Sarkar dorns incredible outfits complemented by jewelry makeup and unique hairstyles that appeal to her large Instagram family - with links to the product. This is also evident when she travels to places, taking in the culture and expressing it with her beauty and ingenuity. She also went on to establish her customizable clothing brand called “Preetizen”.
KPIs:
Preeti Sarkar combines her acting skills with innovation to produce unique beauty narratives about skincare makeup and fashion, in her 970 + Instagram post. The Indian beauty influencer has an engagement rate of 8.09% - receiving 31.8K likes and 396 comments on average.
The beauty influencer left her audience starstruck with her latest makeup look created with a white dress, red lipstick, and a white pearl necklace. The carousel post comprising eight pictures with multiple expressions and poses received 16.1K likes and 99 comments in 20 hours.
Preeti Sarkar has expressed her overarching preference for Instagram reels which she uploads multiple times in a day. Her short videos on first impressions, tutorials, and unboxing, receive 986K average views - at 5.57% engagement rate.
Brands Worked With:
Kadrio, L'Oreal Paris, Meta India, SS Beauty, Bingo, and Garnier.
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USP:
The Indian beauty blogger offers makeup hacks and self-care tips for all skin tones. She has worked with multiple beauty brands and has first-hand access to a diverse range of products.
About the creator:
Srishti Bhatia is an extraordinary talent in the Indian beauty community. She wakes up looking beautiful with a radian face every day. The Indian influencer is known for her ability to select the best skin care and cosmetics to meet specific beauty requirements.
Srishti Bhatia's viral makeup content includes beauty tutorials, easy makeup tips, season and culturally-inspired grwm, and brand collaborations. Her skin care routines are picked up by her audience along with the products she recommends in her videos.
KPIs:
Srishti Bhatia breathes beauty and fashion, so her Instagram pictures and videos promote authentic information reflecting her experience. Her content on skin care routines, makeup, etc generates an engagement rate of 1.32% at an average of 1.7K likes and 45 comments.
The Indian beauty Influencer's recent promotion of Nykaa Cosmetics Lip Glaze Oil with self Demonstrations of different shades, generated 77K views, 1599 likes, and 71 comments in one day.
The digital creator uploads at least 10 Instagram reels every week which receive an average of 105k views at an engagement rate of 3.42%.
Brands Worked With:
Rufa Beauty, Nykaa cosmetics, Loreal Paris, Garnier, Fenty Beauty, Purplle, Laura Mercier, Quench Botanics, Divyaa, Dior, Lakme, Maybelline, Myntra, Iconic London, Pond's, Amazon Fashion, Zabella, Chanel, simple skincare India, Bahaara and NARS Cosmetics.
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USP:
Sania Puri is familiar with every type of skin problem faced by people. As such, the beauty influencer has the most cost-efficient and effective skincare solutions available at all times.
About the creator:
Some people are born to become one of India's best beauty influencers, and Sanya Puri is one of them. The Diva has earned the loyalty of a vibrant community throughout her illustrious career - while inspiring them to pursue their beauty aspirations. She does this through her variety of content offerings.
Befitting her reputation as one of India's leading beauty influencers, Sania Puri talks about everything - her morning and night skin routines, damaged and frizzy hair care, facial exercises, acne prevention, etc. She also shares her journey, addresses common skin and hair problems, provides affordable fashion hacks, and reviews beauty products.
KPIs:
Sanya Puri, a digital creator and Cosmetologist in the making is renowned for having solutions for all skin care and beauty needs. She produces value-added Instagram content with an outstanding engagement rate of 11.28% - at an average of 16.4K likes and 1.1K comments.
In her latest post highlighting the work it takes to maintain clear and radiant skin, Sanya talks about her struggles with moderate-severe cyst acne and how she overcame it by switching to a healthy lifestyle. She also highlighted her everyday food, extracurricular activities, skin treatments, skin care devices, and skin products in her post. The video has received 1.3M views, 21K likes, and 124 comments.
Brands Worked With:
Meesho, L'Oreal Paris, Nuxe, Fae Beauty, Huda Beauty, Makeup Revolution India, Catrice, One Thing, Charlotte Tilbury, Simply Nam, Wish Care, Ecoberry India, Twacha, ColourPop Cosmetics, TooFaced, Elf Cosmetics, Inde Wild and Roxxsaurus.
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USP:
Purva Naik recommends specific makeup combinations for unique skin tones. She also helps her audience get the best makeup looks in less time.
About the creator:
Purva Naik is a Cabin crew turned full-time beauty content creator who takes her position on the podium alongside India's leading beauty influencers because of her natural talents. The all-round Indian makeup artist has the best looks for every occasion, for instance, the Cannes Film Festival 2024.
Purva Naik shares her best eyeliner looks, product finds, glam routine, night essentials, beauty hacks, hair care tips, etc through well-planned Instagram videos. People also see Purva Naik recreate makeup looks that inspired celebrities at red-carpet events.
KPIs:
Purva Naik goes in-depth into her product reviews by talking about the price, texture, feel, afterglow, use, and value for money, making every post a very informative session for her followers. That is why the Indian beauty influencer's posts have an engagement rate of 33.39%, an average of 7344 likes, and 330K views.
Purva Naik's recent collaboration with The Face Shop India official to promote the cosmetic company's travel-friendly mini cosmetics products - with her THREE-step travel routine - generated 11.5K views, 355 likes, And 20 comments in 3 hours.
Brands Worked With:
L'Oreal Paris, Love Beauty and Planet, Myntra Beauty BBlunt India, Vaseline, Pears, Aqualogica, Dot & Key, Nature Derma, The Face Shop India, Oziva Nutrition, ColorBar, Maybelline, And Reequil.
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USP:
Bhavna Rao specializes in product opinions and tips people need to fix acne and other skin care-related issues.
About the creator:
Here we have another outstanding individual in Bhavana Rao whose makeup touch has left a trail of beauty enthusiasts making informed decisions and creating perfection with minimal product use.
Bhavna Rao has a strong social media presence. She introduces new, interesting products in every content - giving her audience multiple options to choose from.
KPIs:
Bhavna Rao's Instagram content revolves around beauty tips, new product launch updates, photoshoots, color play, brand reviews, etc which generates extensive audience interaction - putting the beauty influencers' engagement rate to 1.23% - at 13 likes and 91 comments on average.
Bhavna Rao's video on performing her hooded eye makeup with a simple procedure received 19.9K views within 3 hours.
Bhavna Rao uploads at least 10 Instagram reels every week, with informative captions and highly searchable hashtag combinations. The optimized videos bring 155K average views, putting the engagement rate at 2.12%.
Brands Worked With:
Kay Beauty, Swiss Beauty, Dot & Key, Typsy Beauty, Kerastase, Amazon Fashion, Tint Cosmetics, Essence Cosmetics, Wearified, Cetaphil, Batiste India, ELF Cosmetics, Miss Claire Cosmetics, Jessup Beauty, SS Beauty, Lovechild Masaba, Maybelline and Bed Head by Tigi.
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USP:
Bhavna Rao is on a mission to simplify beauty and fashion with affordable makeup and simple grwm routines.
About the creator:
While putting together this list of the best beauty influencers in India we came across Shruti Bakshi and were taken aback by the beauty creator's imaginativeness, originality, and attention to detail. She offers a range of makeup and skincare solutions that make her one of the most vital entries to this list.
Shruti Bakshi’s photo-ready looks - complete with eye makeup, hairstyles, and salon finishes - get all the online attention. She can create any celebrity and pop culture style through makeup. The Indian beauty influencer has collaborated with makeup brands of all sizes. Her demonstrations come with product links and discount codes.
KPIs:
The Indian beauty influencers' skincare hacks, grwm makeup, traditional styles, transitions, brand sponsorships, trendy posts, etc generate an engagement rate of 9.60% at an average of 41K likes and 325 comments.
The Indian beauty content creator tested Acne Squads breakout Terminator and body spray at different times of the day for 7 days to get rid of her acne - and showed before and after results in her video which generated 72.9K views, 2798 likes and 45 comments in a day.
Brands Worked With:
Within, Derma Co, Venus, Liva Fashion, Tata Cliq, Trends, The Pink Foundry, Swiss Beauty, Wish Care, Acne Squad, Aqualogica, ColorBar, Swiss Beauty, Maybelline And Myglamm.
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USP:
Sondarya Sharma remains one of the more pertinent beauty Influencers in India by tracking real-time makeup topics to create insightful content.
About the creator:
Sondarya Sharma is an Indian makeup artist who talks about online product finds, nail art, fashion hacks, travel, etc on her Instagram profile. She organizes frequent Q&A sessions to address makeup queries. There are multiple instances when Soundarya created detailed videos on frequently asked questions. There is much content on the affordable makeup range, product reviews, dual makeup benefits, effortless seasonal care, and product unboxing on her profile.
KPIs:
Sondarya Sharma's out-of-the-world makeup imagination and passion for exploring new destinations have created a wave of high-quality content on her Instagram profile which receives an outstanding 5.13% engagement rate at 7.7K likes and 77 comments on average.
The Indian beauty influencers' sponsored post for Pond's Sun Miracle Gel Sunscreen received 35K views, 3367 likes, and 67 comments within a day. She paired the post with branded hashtags and used the caption to explain the benefits of the product in reducing sunspots and getting the summer glow.
Sondarya Sharma uses Instagram reels for creator collaborations, brand endorsements, makeup reviews, etc. This has brought her engagement rate from Instagram reels to 6.23% - receiving 139.4K average views.
Brands Worked With:
L'Oreal Paris, mama Earth, LA Girl Cosmetics, Iba Cosmetics, TrySugar, Ever Stylish, Tint Cosmetics, Mac Cosmetics, Color Bar, PAC Cosmetics, Etude India, Mua Cosmetics and Netflix.
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USP:
Aparajita Bhattacharya keeps her content authentic - away from filters and other enhancements.
About the creator:
The Indian content creator Aparajita Bhattacharya is renowned for producing modernized content around beauty, cosmetics, and personal care. Her unbiased opinions have earned the Diva the trust of a vibrant Indian beauty community.
Aparajita Bhattacharya is predominantly active on YouTube and Instagram. She streamlines her content between platforms to give her audience comprehensive makeup knowledge. She compares cosmetic products, does brand reviews, mini makeup vlogs, and skin care/hair care tutorials, selects her top picks, presents makeup mistakes to avoid with creative storytelling, etc.
KPIs:
Aparajita Bhattacharya’s Endorsements and beauty content are wildly popular, attracting thousands to her profile every day. She has an engagement rate of 1.35% on her Instagram profile and her posts receive an average of 557 likes and 43 comments.
The beauty content creators' recent mini review on Fenty Beauty’s skin tint went viral gaining 18.7K views, 323 likes, and 23 comments in 8 hours. And like always she kept her opinions transparent, highlighting what she liked, what could be improved, and what was unique about the product.
Aparajita Bhattacharya uploads at least 10 Instagram reels, every week. Her videos receive 35.4K views, taking the engagement rate to 2.58%.
Brands Worked With:
Rare Beauty, Maybelline, L'Oreal Paris, Ponds, Charlotte Tilbury, Colorbar, Nykaa, Mango, Mac Cosmetics, Smashbox India, Fenty Beauty, Huda Beauty, Benefit India, Bobbi Brown India, Sephora, and TooFaced.
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USP:
Shivangi Sharma expresses her love for makeup led by her experience. The former actress provides simple to complex makeup tips, routines, and hacks through detailed posts.
About the creator:
A star in the making, Shivangi Sharma, an actor turned full-time content creator has the attention of cosmetic, fashion, and luxury brands. She has been featured on Forbes multiple Times for her work in enriching and educating the Indian beauty sector. Shivangi Sharma produces high-quality social media content covering makeup formulas, tutorials, hair care tips, product of the day, cosmetic hauls, makeup reviews etc. Shivangi Sharma efficiently uses filters, graphics, text, sound, and shots to deliver powerful narratives that connect with her audience.
KPIs:
Shivangi Sharma has produced several high-quality beauty content on her journey to become one of India's best beauty influencers. Her milestones are creatively documented in her pictures and videos which receive an engagement rate of 6.05% at an average 6.5K likes and 55 comments.
Reels have proven to be an effective medium for Shivangi to introduce new brands, offer product demonstrations, and address audience queries. The beauty influencer highest highest-performing IG reel has generated 3.06M views.
Shivangi Sharma’s recent post in collaboration with Bioré India has received 37.4K views, 3468 likes, and 31 comments in one day. She introduced Bioré’s cleansing oil through her nighttime routine while highlighting the product's use in removing mascara or facial impurities for clean fresh skin.
Brands Worked With:
SmashBox India, Benefit India, Lakme India, Colourpop cosmetics, Lamel, Love Beauty and Planet, Kylie Cosmetics, Lakme, Innisfree India, Laneige, STAZE, Bioré India and Charlotte Tilbury.
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USP:
Ishani Mitra came into the public spotlight for her creative makeup.
About the creator:
The beautiful and talented Ishani Mitra has left her Spark across the wide spectrum of the Indian beauty community. Several beauty magazines have talked about her accomplishments at great lengths. The Indian beauty Influencer is renowned for her makeup looks inspired by celebrities like Ariana Grande and Kriti Sanon. Her content includes transitions, Indian makeup, lip gloss combinations, tutorials, etc. The beauty content creator displays impeccable creative process and is always finding new ideas to style her hair, eyes and face.
KPIs:
Ishani Mitra’s latest makeup tutorial on lip gloss combination using lip contour from Huda Beauty and crushes oil-infused lip gloss from Bobbi brown India generator 32.2 k views 1203 likes and 98 comments in 16 hours.
The Indian beauty influencer posts a variety of hair, makeup, recreation transitions, brand collaborations, etc on her Instagram profile which has an engagement rate of 2.43% averaging 3.08K likes and 96 comments.
Ishani Mitra is amongst the most active Indian beauty influencers uploading at least 12 reels every week, averaging 1.48M views at a 4.01% engagement rate.
Brands Worked With:
TooFaced, Bobbi Brown India, Charlotte Tilbury, nykaa, Rare Beauty, Renee, Kay By Katrina, MAC cosmetics, color bar, MAC cosmetics, Etude India, NARS Cosmetics, Nyx cosmetics, HUDA Beauty and Nudestix.
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USP:
The beauty creator is amongst the few Who constantly discovers new products and tests their value-added benefits to consumers. She presents the fastest and most affordable route to elegant makeup looks.
About the creator:
Beautiful You Tips is a famous Indian beauty influencer and makeup guru who gathered public spotlight with her everyday Social Media content. She has matured a strong community on Instagram and YouTube.
Beautiful You tips has affordable solutions for needs - whether it's about acne prevention or reducing hair fall breakage. She shares her complete body care routines involving multiple products with step-by-step instructions. Moreover, the Indian beauty influencer presents the best natural remedies created with ingredients available in any kitchen.
KPIs:
The Indian beauty influencers' skin care, beauty tips, body care routines, styling hacks and weight loss tips, generate an engagement right of 7.32% - receiving 150.2K likes and 913 comments on average.
The digital creator reviewed the glass skin mask from focallure, by combining it with her everyday skin care routine. She talked about the product's size, shape, time of use, how-to’s, packaging, benefits and after-effects. The video has received 464K views, 3205 likes and 1615 comments in a day.
The beauty influencer uploads multiple reels in a week talking about her natural remedies and skin care routines.- which generate an average of 13.8M views at an engagement rate of 1.87%.
Brands Worked With:
Parachute, Purplle, Plum Goodness, Soul Flower, Urban Yog, Maybelline, Qeseto, The Art Box, Naturali, L'Oreal, Garnier, Good Vibes and La Lure
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USP:
Prerna Mehra compels her audience to ask important questions before investing in any makeup product. She shares beauty secrets followed by celebrities.
About the creator:
The world looks to Prerna Mehra as one of the top Indian beauty influencers because of her talent. Her videos center around outfit inspirations, color combinations, makeup reviews, viral makeup, new launch updates, and brand partnerships - connecting cultures, eliminating knowledge gaps, and helping people find their perfect self. The Indian beauty influencer is a TedX speaker. She has appeared at exclusive red carpets events, explored the world, represented diverse brands and more. Furthermore, she inspires new trends.
KPIs:
The fashion, beauty and lifestyle influencer delivers consistent content on her Instagram profile which attracts a worldwide audience - taking her engagement rate to 8.11% at 12.9k likes and 75 comments average.
She has her own clothing line called label Prerna Mehra and she displayed her unique style by combining lehenga, flared pants with corset top and cutdana embroidery in her recent reels. The video received 15.3K views, 419 likes and 31 comments in a day.
Prerna Mehra’s Instagram reels reach a maximum of 1.62M views at an engagement rate of 3.05%.
Brands Worked With:
Loreal Paris, Olaplex, Baccarose Beauty, Nykaa, Gucci Beauty, Keratase, Parcos Beauty and Mazikein.
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USP:
The zealous Punya Khurana brings her wealth of knowledge And experience as an educator to nurture future generations with practical makeup skills. She also updates her knowledge with industry changes.
About the creator:
The reputable makeup artist, entrepreneur, educator, and beauty content creator Punya Khurana aka “The Makeup Maverick” - shares her wisdom through her exclusive social media vlogs. Netizens are drawn to her reliable personality and transparent communication on key beauty topics that everyday life.
Punya boasts a community of active followers who come for her beauty tips, makeup recommendations, practical Demos, makeup ideas, and more daily. She finds affordable and effective product alternatives on Myntra, Meesho, and Amazon. The Indian beauty influencer also organizes nationwide workshops to empower future makeup experts.
KPIs:
Punya Khurana is a pro makeup artist, entrepreneur, and beauty content creator who delivers new, interesting, and exciting content every day. Her Instagram posts around beauty products, makeup tips, and product reviews generate an engagement rate of 2.44% - receiving an average of 2.3k likes and 697 comments.
The digital creator tested and reviewed Sugar Pops 24 24-hour waterproof Kajal. She emphasized the product's features like the in-built sharpener, and smokey eye finish, and how the Kajal was optimally tested to ensure it does not cause eye irritation. Puniya Khurana also used the caption to insert a promo code her audience can use for a discount.
Punya Khurana uploads IG reels on relatable family moments, affordable makeup, makeup mistakes, product combinations, etc which generate an average of 134K views at an engagement date of 2.25%.
Brands Worked With:
NARS Cosmetics, Urban Decay, Sugar Pop, Sun Scoop, Gucci, H&M and Myntra.
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USP:
Shubhangi Anand is an all-knowing beauty Influencer who produces content for diverse audiences of different ethnicities, cultures, skin tones, etc.
About the creator:
Shubhangi Anand is next on our list of top beauty influencers in India because of her diverse beauty ideas. Makeup lovers worldwide adore her because of how easy she makes the entire process of selecting the right products and using them the best way possible for desirable results.
Shubhangi Anand talks about the ideal makeup choices and mistakes to avoid for specific skin tones. The beauty Maestro also takes ideas for celebrities like Alia Bhatt, Kylie Jenner, Kendal Jenner and Janhvi Kapoor.
KPIs:
Shubhangi Anand's content around makeup, celebrity looks, product combination, cosmetic reviews, travel, red carpet moments etc delivered an engagement rate of 3.45% at 7.3 likes and 205 comments average.
Shubhangi Anand emphasized Alia Bhatt’s recent bold purple lip gloss look and decided to find a matching product. She found Lakme India's MM4 dynamic purple lipstick dupe to meet her expectations and provided a demo in her video which received 120K views, 3389 likes and 57 comments in 18 hours.
The beauty content creator's Instagram reels capture her imagination and draws in a substantial viewership. Her videos receive 225.3K average views at 3.99% engagement rate.
Brands Worked With:
Lakme, Try Sugar, TooFaced, Netflix, Amazon Fashion, Typsy Beauty, Rimmel London, Lancome, Sigma Beauty, Tarte Cosmetics, Maybelline, Kay By Katrina, Mars cosmetics, Natasha Moor Cosmetics and MAC Cosmetics.
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USP:
The beauty influencer does exclusive tests on herself and on other objects to give her audience a comprehensive overview. Like testing hair dryers on receipt papers, coated with hair serums - to prove the product's heat resistance.
About the creator:
Mansi Kukreja made people on YouTube and Instagram fall in love with skin care makeup, hairstyle, and lifestyle content. She is among the Indian beauty Influencers who witnessed a swift rise in popularity once she started posting about her Outfit choices, hair and skin care routines, and makeup picks.
Mansi pairs her mesmerizing makeup looks with specs, earrings, ethnic wear etc. She produces relatable content around skin problems using affordable beauty products.
KPIs:
Mansi Kukreja delivers outstanding clothing, hairstyle, skincare and makeup hacks through well-researched Instagram posts, which clock at 15.71% engagement rate with average 43.9K likes and 378 comments.
Mansi recently posted about her dark circle hacks with sunscreen to get brighter under eyes. Video received much love from her followers generating 526K views and 257 likes.
Mansi uploads new reels everyday. Her creative videos generate 3.03M average views at 3.12% engagement rate.
Brands Worked With:
Neutrogena, Ponds L'Oreal Paris, Nykaa, Vaseline and Tresemme.
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USP:
the Indian Beauty Influencer incorporates new concepts and ideas to deliver information - even referring to ancient body care routines to emphasize the use of certain products.
About the creator:
Ankita Kariya is a fashion, beauty and lifestyle influencer based in Mumbai, India. She has a strong following on Instagram and YouTube and is known for her unique approach to addressing her followers. Ankita has the best outfit collections.
The beauty influencer is predominantly recognised for creating asmr content around body care, healthy hair, beginners makeup, wardrobe organization, seasonal outfits, makeup hauls, local product finds, photography etc.
KPIs:
Ankita Kariya’s hair health tips, beginner friendly makeup hacks, asmr etc, are very interesting and thought provoking, hands received and engagement rate of 2.23% at an average of 1.4K likes and 258 comments.
Ankita’s Asmr video showcasing her eight step body care routine with body scrub, body wash, shower oil, shave, body oil, body cream, hand cream and body mist received 24.3K views and 993 likes in 16 hours.
The video creator uses Instagram reels to cover diverse beauty topics from easy hairstyles to in-depth bodycare do's and don'ts. Hence, Ankita’s reels generate 419K average views at 2.32% engagement rate.
Brands Worked With:
Mark and Spencer, Wacoal and Dyson.
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USP:
Arpita Singh is a luxury makeup specialist. She presents the raw essence of ancient India with elegant combinations of jewelry, ethnic wear and hairstyles.
About the creator:
Arpita Singh's creative mind is always at work finding new ways to combine that bold lipstick or smokey eyeliner with the best ethnic outfits, hairstyles, jewelry earrings, shades etc.
Arpita Singh has worked with numerous skin care brands throughout her rise to becoming one of Indian beauty influencer royalties. Her innovative ideas stem from different cultures, movies and celebrity gala looks. Arpita recreates her imagination by going through the entire cycle of searching and picking the right products and documenting her work through her Instagram reels.
KPIs:
The popular Indian digital creator uploads makeup challenges, hacks, recreations, event looks, makeup transitions, Indian ethnic looks etc on her profile. She also shares her luxurious lifestyle through her Instagram content. Arpita is one of the fastest growing beauty influencers in India and her engagement rate is 2.63% and rising. Her pictures and videos receive 2.3K likes and 100 comments on average.
People love Arpita for her unbiased opinion. For instance, she recently reviewed Milani cosmetics deep red liquid lipstick while pairing it with Deepika Padukone's Bajirao Mastani look. She talked about the Plus and minus of the product, while giving her vote of approval. The video has 45.8K views at 5.14% engagement with.
Brands Worked With:
Milani Cosmetics, Nykaa and L'Oreal Paris.
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USP:
Natasha Luthra presents a mix of traditional and modern elements in the beauty content. The content creator from Mumbai, helps her followers pick ideal skincare products.
About the creator:
The Mumbai-based fashion and beauty influencer has multiple features on renowned lifestyle magazines. She travels the world, explores different styles, adds her own unique creative beauty twists and presents her outlook through her Instagram content.
Natasha Luthra reviews makeup and beauty products from different brands. Her content around bridal contour, exclusive events, hair Care series, Indian fashion, celeb look motivation and sponsorships draw in a large crowd every day.
KPIs:
Natasha Luthra uploads a variety of content around bridal contour, hair styling, hair care, Indian fashion, ethical styling etc which generate an engagement rate of 1.99% at 3.4K average likes.
The digital creators recreation of Aditya Rao Hydari’s Cannes look with L'Oreal Paris infallible 24 hour Fresh water foundation, 24 hour Matte Dip-in Liner, infallible Matte Resistance Liquid Lipstick and waterproof Mascara went viral immediately with 7K views and 300 comments in 30 minutes.
Natasha Luthra’s reels get 995L average views at 3.65% engagement rate.
Brands Worked With:
Loreal Paris, Tresemme and Dove.
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USP:
Ankita Chhetri directs her beauty content to the younger demographic. She understands the pain points of her audience through frequent interactions and presents the perfect combination of body care routines for best results.
About the creator:
Ankita Chhetri has grown to be a beauty sensation in India. The Mumbai-based beauty influencer lights up Instagram with her bond fashion photoshoot. From keeping her content promises to now representing the leading fashion, beauty, and lifestyle brands.
KPIs:
The Mumbai based beauty Influencers content generates an engagement rate of 3.42% receiving 40.7K likes and 309 comments on average. Her out-of-the-world beauty sense and passion to explore new styles have created an ecosystem of highly engaging pictures and videos.
Ankita Chhetri recently promoted bouncy and firm sleep Mask from Laneige in collaboration with Nykaa. She also included Sara Tendulkar in her video. The reel has 2.4M views, 30.6K likes and 90 comments till date.
Ankita Chhetri uses Instagram reels to share her interviews, product reviews, trends, beauty tutorials etc. Her short videos average 4.2M views at 1.28% engagement rate.
Brands Worked With:
Ponds, Flipkart, H&M, Pretty Little Things, Laneige, Amazon fashion, Michael Kors, Elle 18, Zara, Puma India and Samsung.
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USP:
Doll Daundkar’s ability to find art in simplest to complex Makeup is boundless. She excels in all fashion and beauty aspects - even going beyond to explore new realms of creativity.
About the creator:
Doll Daundkar is a famous beauty and fashion content creator from India with a large following. The influencer started her journey early by uploading beauty hacks, makeup transitions, style guides and skin care routines. She has specific styles for different times of the Year. Doll Daundkar’s interactive content covers basic outfits, recreated makeup looks, tutorials and luxury lifestyles.
The digital creator empowers women to hustle smarter. She uploads inspirational quotes, weekend motivation, poetry and more. Moreover, she discovers exciting products during her shopping hauls and reviews them on reels.
Doll Daundkar follow specific themes for every look - like Halloween, jaadugari, Island girl etc. She also talked about the importance of different skin care regimes.
KPIs:
The beauty and fashion content creator has an engagement rate of 2.09% on her Instagram content with an average of 13.4K likes and 332 comments. She makes makeup fun by adding her unique ideas in the mix.
Doll Daundkar uploads multiple reels in a week. The format allows her to showcase her expertise with graphics, text and transitions. As such her videos receive an engagement rate of 8.5% with an average of 367.7K views.
The beauty influencer featured her current favorite goto lipstick picks from TooFaced, Rare Beauty and Huda Beauty with quick demonstrations. The short video has 127K views, 4.2K likes and 61 comments in a day.
Brands Worked With:
Zara, MI, TooFaced, Rare Beauty, Huda Beauty, Fenty Beauty, Maybelline, Tarte Cosmetics, Nyx Cosmetics, Charlotte Tilbury and The Derma Co.
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USP:
Natasha Patel is an all-around beauty influencer in India who can do it all. She is interviewed by the best industry leaders. Natasha can combine multiple cosmetic products to create different colors and styles.
About the creator:
Natasha Patel is an Instagram beauty sensation that leaves her audience gasping for breath every time she comes with her selective outfit combinations and makeup looks. The Indian Influencer has worked with top-notch beauty, lifestyle and cosmetics brands on successful campaigns. She addresses hair care routines, pregnancy fashion, cultural beauty inspirations, summer skincare hacks, foreign beauty, body issues etc in her Instagram posts. Namrata keeps her suggestions simple and easy to understand.
Natasha Patel builds curiosity for new brands by creating detailed usage, packaging, benefit, and feature tutorials. She takes comparisons from celebrities and artists to show before and after effects. There is a wide range of serums, lotions, cleansers, outfit and accessory combos featured on the Indian beauty influencers Instagram profile.
KPIs:
Natasha Patel has makeup looks and fashion ideas for different needs - from pregnancy to celebrity aspirations. That is why her content receives an engagement rate of 2.14% at an average of 2.6K likes and 56 comments.
The beauty Influencers grwm, pregnancy style, hair tutorials, hair education, nail styling, outfit selections etc - delivered through IG reels have an engagement rate of 3.18% at 79.8K average views.
Natasha Patel created a cute reel on pregnancy fashion, telling moms how to style themselves and their belly bump with the right outfit selections and makeup regime. The grwm video generated 87.5K views, 2156 likes and 56 comments in 3 days.
Brands Worked With:
Vaseline, Kylie Cosmetics, Maybelline, Zara, Cosset, Caudalie, Bobbie Brown, ELF cosmetics, H&M, Simple Skincare, L'Oreal Paris, Lakme, La Shield and Quench Botanicas.
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USP:
audience can shoot their makeup or skincare queries at Farhin Sheikh and one of India’s best beauty influencers will come up with detailed content with solutions in a jiffy. Farhin Sheikh is a contouring expert. She can enhance different face parts with her refined techniques.
About the creator:
Farhin Shaikh uses herself as a model to demonstrate different makeup effects. As one of the top beauty influencers in India, Soundarya has the ability to build credibility for her brand partners. The digital creator understands what moves her audience and creates compelling narratives to target certain preferences.
Farhin Shaikh takes unique approaches to provide value for her audience's time - for instance what really works for specific skin types types, different makeup angle, lipstick application styles in different countries, eyeshadow style, summer skin care essentials, product comparisons, makeup tutorials etc.
Farhin Shaikh has a gallery of personally curated makeup looks. She keeps her audience updated on upcoming fashion days. The beauty influencer addresses audience queries through frequent FAQs. The Indian beauty influencer also provides her top Ecommerce product picks.
KPIs:
Farhin Sheikh talks a lot about her makeup love, contouring, beginner education, different cosmetics, occasional looks, vegan makeup, comfort looks etc in her viral Instagram pictures and videos which receive an estimated 9.7K likes and 65 comments, taking the beauty experts engagement right to 2.76%.
Farhin Sheikh delivers her knowledge, tips, routines, comparisons, styles and final looks through catchy Instagram reels, which have an average view count of 1.33M at an engagement rate of 3.97%.
Farhin Sheikh recently demonstrated her slimmer, lifted defined, chubby and contour techniques to change a face shape, using MARS Cover Rangers concealer palette. The video has 108K views, 1017 likes and 22 comments in a day.
Brands Worked With:
L'oreal Paris, Ponds, Iba cosmetics, ColorBar, Netflix, LA girl cosmetics, Try Sugar, PAC cosmetics, MUA cosmetics, MARS cosmetics, Mama Earth, Swiss Beauty, Ishkaara and TTDeye.
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USP:
Juhi Chabriya forages through the internet to discover the best makeup products that fit followers' budgets and offer valuable benefits. She tests the products before offering her opinions.
About the creator:
Juhi Chabriya is renowned for providing affordable makeup and beauty suggestions to her diverse fanbase. She is active on Instagram and YouTube. Her plethora of highly interactive content include grwm makeup, easy skin care, hair care solutions, seasonal makeup, skincare myth busting, product mini reviews etc.
Juhi Chabriya is one of the most sought after beauty influencers in India with successful partnerships with world renowned makeup, luxury and lifestyle brands. Her Instagram videos feature different looks created with every makeup product - From foundation powder and serums to different lipstick shades, blush and swatches.
KPIs:
Juhi Chabriya uses Instagram to share her brand collaborations, workshop moments, PR, cosmetic reviews and more. How followers visit her profile everyday, expecting the best visual experiences. This is why one of India's leading beauty influencers flaunts an impressive engagement rate of 4.44%, at an average of 2.8K likes and 60 comments.
Juhi Chabriya's Instagram reels covering makeup education and opinions, bring an engagement rate of 2.36% at an average of 26.3K views.
Juhi Chabriya's latest reel on video Zudio makeup haul, introducing the company's affordable range of beauty products has received 45.2K views, 624 likes and 17 comments in 3 days.
Brands Worked With:
Aqualogica, Zudio, Rare Beauty, Maybelline, Clinique, Estee Lauder, The Ordinary, Etude House, Laneige, Fenty Beauty, Sephora, Blue Heaven, C.A.L Los Angeles, ColorBar, Sugar Cosmetics, PAC cosmetics, Purplle and Nykaa.
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USP:
Susmita has makeup looks for ideal brown skin tones. See test different products and ensures only safe, affordable and value-added cosmetics reach her audience.
About the creator:
Sensational beauty content creator Susmitha’s rising popularity on Instagram is attributed to her creative beauty content. She is one of the key pillars of the Indian beauty niche. Sushmitha represents several beauty brands - for instance, she was part of Myntra’s End of reason sale. She made public appearances at exclusive product launches and galas, flaunting luxurious makeup looks.
Susmitha creates Instagram content on a variety of topics including summer essentials, makeup hacks, beauty tutorials, natural skincare, celebrity inspired looks, product unboxing, luxury lifestyle, aesthetics, beauty hauls etc.
KPIs:
Susmitha has worked with the best brands in the industry. Her content on makeup looks, Amazon files PR, entrepreneurial accomplishments, makeup masterclasses, fitness etc have an engagement rate of 1.23% at an average of 59 comments and 20 likes.
As a video creator, Suhmitha is active on Instagram and YouTube. She actively uploads IG reels, explaining makeup - which receives an average of 150M views at engagement rate of 2.03%.
Susmitha shred her Top 5 Maybelline SuperStay Matte Skin friendly Brown Lipsticks in her latest Instagram reel in collaboration with Myntra, for #MyntraEndOfReason sale. The beauty Influencer aligned each product from - seeker, founder and Pioneer to transformer and voyager - while talking about the color and on-skin feel. The video generated 478K views in two days.
Brands Worked With:
L'Oreal Paris, Rare Beauty, Nykaa Fashion, Typsy Beauty, Love Beauty and Planet, TooFaced, Color Chemistry, Swiss Beauty, My Wish Care, Myntra Beauty, My Glamm, Kay By Katrina, Lamel, Bioré, Nars cosmetics, Laneige, Dior Beauty, Bobbi Brown, Smashbox India, Amazon Fashion, Lancome, STAZE And HUDA Beauty.
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USP:
Megha Bhunia inserts beauty into her everyday life moments - whether spiritual, personal or professional.
About the creator:
Megha Bhunia is a fashionably savvy, makeup and beauty aficionado with a diverse Instagram following. As one of the best beauty influencers in India, Megha creates content on different topics including luxury, fitness, lifestyle and travel. From tips for glowing skin, photoshoot pose and ideas for quick smokey eyes or to easy hair styling hacks, makeup trends, wardrobe essential and self growth, Megha Bhunia’s value-added content transforms multiple lives everyday.
KPIs:
Most of the time Megha is talking about makeup essentials - other sometimes she is posting empowering quotes, advocating for a healthy lifestyle and more. This combination of exciting and relatable content has turned into an interactivity Fiesta with the influencer receiving 26.5k likes and 157 comments on her posts - taking her Instagram engagement rate to 3.32%.
Megha Bhunia compiles her makeup and fashion ideas into highly attractive Instagram reels which receive average 522.8K views at an engagement rate of 7.26%.
As one of India's leading beauty influencers, Megha Bhunia has worked with a range of businesses. Recently, she collaborated with Rebalanz to promote the company's electrolyte-rich hydration drink. The reel which highlighted the products sugar content and body benefits received 258K views, 22.9K likes and 295 comments in a day.
Brands Worked With:
Zara, SS beauty, Vogue, Global Spa, Rebalanz and Mango Stores India.
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USP:
The highly resourceful Namrata Pathania makes efficient use of makeup products in different combinations and quantities to achieve desirable skincare results.
About the creator:
From the beautiful mind of Namrata Pathania comes exclusive beauty content that she shares with her audience. As one of the most popular beauty influencers in India, Namrata Pathania brandishes an impressive performance record with exclusive beauty brands. She is a beacon of knowledge and connection between brands and Consumers. Her huge following is introduced to new products, makeup hacks, reviews, giveaways, seasonal makeup, skincare myth busting, Natural remedies and more everyday.
KPIs:
Namrata Pathania’s skin care, hair care, travel and makeup content generate an engagement rate of 2.3% at 9.6K likes and 95 comments. She posts new pictures and videos every day.
The beauty content creator addressed skincare lies that her followers need to stop believing in 2024 by narrating her own experiences. She was so creatively inserted Loreal Paris products as solutions to every skin care problem in the video which attracted a global audience - receiving 320K views, 15K likes and 19 comments within a day.
Brands Worked With:
Lakme, Vaseline, Reequil, L'Oreal Paris, La Shield, Simple Skincare, Tanaksh, Cerave India, Ponds, Kapiva, Axis-y, UV squad And Ayuga.
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USP:
Kajal Katihar specializes in building awareness for new product launches. The beauty influencer can pair hairstyles, footwear, jewelry, and outfits with easy-to-create makeup looks.
About the creator:
Popular beauty creator Kajal Katiyar’s fame found new heights in 2024 as the stylist became more convincing in her skincare, Fashion, and lifestyle narratives. The Mumbai and Pune-based influencer shares her milestones and personal stories through Instagram which inspires many every day. The Indian beauty influencer profile is laden with breathtaking display outfits and makeup, which the Diva conjures from scratch. Moreover, Kajal Katiyar follows the latest trends in her short hair tutorials, affordable makeup and clothing hacks, style inspirations, skincare routines, pranks, etc.
KPIs:
Kajal Katiyar produces very informative Instagram content around make-up hairstyle fashion and lifestyle. She uses carousel posts and videos to talk about affordable fashion, body Care, denim collections, product shots, GenZ outfits, basic outfits, salon-like hair at home etc which generates an engagement rate of 1.93%, at an average of 468 likes and 200 comments.
The Indian beauty influences IG reels also is at an upward of 2.7% engagement rate, receiving an average of 23,055 views. Kajal Katiyar uploads at least 12 short videos, complete with text, voiceovers, sound, graphic,s and captions every week.
Kajal Katiyar unboxed the newly launched PR package from Tipsy Beauty and reviewed the cosmetic company’s 5 lip and cheek shade shifters. The video has 8.8K views, 234 likes, and 19 comments in a day.
Brands Worked With:
Maybelline, Quench, Nykaa Cosmetics, Bio Dance, Wet n Wild, Typsy Beauty, Mac Cosmetics, Clinique, Personal Touch, Michael Kors, Charlotte Tilbury, ELF cosmetics, Tira Beauty, H&M, Clinique and Nyx cosmetics.
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USP:
Simran Kaur Makes in-depth reviews on every product she features on her profile. From natural ingredients and chemicals to their scientific backing and concoction recipes. The Indian beauty content creator also highlights the effects of everything on your skin.
About the creator:
Simran Kaur is a Delhi-based beauty content creator with a knack for creating helpful Instagram and YouTube content. Simran has worked with Top-notch beauty, fashion, and lifestyle Businesses. She organizes master classes and meets and greets to address future makeup artists and beauty experts.
Simran Kaur produces all content types, from summer makeup, vlogs, sweatproof makeup, summer hacks, Dewy makeup looks etc. As one of the top beauty influencers in India, Simran plays a vital role in women empowerment. She encourages her audience to follow their dreams. Her makeup teaching starts from the basics which allows people to get into their dream career.
KPIs:
Simran Kaur's work with her clients, PR efforts, and product demonstrations have created an ecosystem of highly engaging Instagram pictures and videos which have an engagement rate of 2.37% - averaging 879 likes and 233 comments.
Simran Kaur's latest video on rating mascaras out of 10 has received 49.8K views, 2007 likes and 67 comments in a day. She judged the mascaras on the price, longevity, ease of application and removal, creative use, packaging, do they water the eyes or not, effects on lashes etc.
The video creator uploads at least nine reels every week. The short videos have an average view count of 68.2K, at an engagement right of 3.73%.
Brands Worked With:
Maybelline, Nyx cosmetics, Ponds, Sun Scoop, Defi, ColorBar, MARS cosmetics, My Wish Care, Rubys and Urbane Shoes.
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USP:
Apurva Mishra combines her love for travel and fashion with makeup and skin care providing a blend of highly versatile beauty narratives that fit into her followers' diverse lifestyles.
About the creator:
Apoorva Mishra is one of the most followed beauty influencers in India. Her reputation has earned her a spot on our list.
Apoorva reserves her narratives around fashion makeup, skin care lifestyle and travel. She has a strong social media presence which allows the digital superstar to empower her community with the best content.
Apoorva Mishra is an avid traveler. She has the most efficient beauty routines for different seasons and geographies. The Indian beauty influencers other content include seasonal makeup, outfit of the days, base makeup hacks, hairstyling tips etc.
KPIs:
Apoorva Mishra effortlessly combines everything in her wardrobe and makeup selection into mesmerizing works of art. She leaves her onlookers stunted with her imaginative creativity which has successfully taken her engagement rate to 3.98% in 2024 at an average 45.8k likes and 308 comments.
Apoorva Mishra uploaded a reel, promoting L'Oreal Paris casting Crème Gloss ultra visible hair color for the #MyHairColorMyExpression campaign. She picked shade 415 iced chocolate and detailed all steps from mixing the colorant créme with developer and application of developer on wet hair to keeping the mixture for 30 minutes and applying the shine Masque Royal Jelly on Rinsed hair. She also revealed the before and after effects side by side. The video has received 158K views, 57 comments and 524 shares in 5 days.
Brands Worked With:
Loreal Paris, French Balayage, Shoe express, ILuviapro, Garnier, Flipkart, Maybelline, Nykaa, Maybelline, Aqualogica and Big Boy Toyz.
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USP:
The Indian beauty blogger is no different than a global celebrity. She has influenced by different verticals of fashion, beauty and lifestyle. Kritika has worked with actors, singers, athletes and other top celebrities on successful influencer marketing campaigns.
About the creator:
Coming in to make this list of top beauty influencers in India even more exciting is Kritika Khurana aka “That Boho Girl '' - a nickname that signifies her Bohemian style fashion and lifestyle. Kritika Khurana is a trendsetter. The independent soul produces multiple content around makeup tutorials, grwm, wardrobe organization, outfit selections, must haves and brand promotions.
Kritika Khurana has lucrative partnerships with several popular labels. She can make any outfit, jewelry and colors come to life. Moreover, the Diva has walked the ramps of different fashion shows. Her photoshoots grace the magazines covers. Kritika also makes appearances at exclusive events like IIFA.
Kritika Khurana's story from a blogger to a public figure is inspirational. She always looks flawless in photoshoots, at Gala, award ceremonies, brand events etc - with the best looks, hairstyle and getups.
KPIs:
Kritika Khurana has uploaded almost 7000 posts around beauty , fashion and lifestyle which together receive an average of 32.2k likes and 169 comments at an engagement rate of 2.77%.
The public figure is heavily reliant on reels to share her personal milestones, awards, fashionable ideas and makeup routines. The medium has an engagement rate of 7.49% on Kritika Khurana's profile receiving an average of 1.3M views.
Kritika Khurana latest this or that video between two orange outfits from Shopkeoo has received 626K views, 18.9K likes and 450 comments in 4 hours.
Brands Worked With:
Bvlgari, Lakme India, H&M, Lancome, Charlotte Tilbury, Cover Story, Bottega Veneta, House of Eda, Ete India and Outhouse Jewellery.
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USP:
Ishita Mangal is a staunch advocate of sustainable makeup and dressing. She won the Elle sustainability award in 2024.
About the creator:
Ishita Mangal is a highly decorative fashion and beauty content from India known for unconventional style of mixing comedy in her knowledge deliveries sheaactivali uploads pictures and videos on Instagram and YouTube Ishita has made interview appearances she has worked with ethical brands. Her tips and tricks on lipsticks, eyeliners, glitters, sarees, luxury shopping, eye makeup, eccentric trends, bridal makeup, traditional Indian attires etc - attracts diverse following.
Several newspapers and magazines have published opinions on Ishita Mangal. The Indian beauty influencers insightful Q&A sessions address multiple questions, surrounding sustainable makeup and outfits.
KPIs:
Ishita Mangals memes, giveaways, brand collaborations, product unboxing and reviews, tutorials etc generate an engagement rate of 2.87% and average of 9.3K likesvand 236 comments.
Reels allow the Indian beauty content creator to express her creativity. Ishita’s uploads celebrity inspired looks, unique storylines like Narnia, takes the audience into a fantasy world, explores different cultures etc through reels. This has taken the engagement rate from the video medium to 4.97% at an average view count of 2.63M.
The beauty influencers breakdown of what people are wearing in Japan, has received 180K views, 7.7K likes and 91 comments in one day.
Brands Worked With:
Gucci, Bvlgari, Louis Vuitton, Maano, Prada and Liyokki.
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USP:
Divya Tara is know for conjuring new hacks, using different makeup products. She helps her followers understand better with practical do's and don'ts, with tested results.
About the creator:
Next on our list of top beauty influencers in India is Divya Tara. She is a celebrated makeup artist who constantly identifies new products for her audience. The content creator has extended her activities into different fashion and beauty verticals.
Divya Tara, recreates makeup and eye looks of different people - she also tags them in her stories and highlights. Her 1 on 1 classes train future beauty experts with the best knowledge.
As for her everyday content, Divya Tara uploadsorganizes frequent challenges on her Instagram profile. She has 1200 + highly interactive content around beginners makeup, different hairstyles, seasonal makeup, beauty hacks and daily skin care routines.
KPIs:
Divya Taras makeup hacks tutorials hairstyle in tips et cetera widely popular ammost the Indian audiences. She also receives multiple PR offers from makeup and cosmetic brands. The 1200 + posts by one of India's best beauty influencers have an engagement rate of 2.67% - at an average of 3.7K likes and 28 comments.
Instagram reals allows Divya Tara to provide the best knowledge that reflects her insurmountable expertise. The highly detailed videos uploaded by the beauty content creator everyday have an engagement rate of 1.45%, at an average 657K views.
Divya Tara sad her makeup hack to make ice look bigger and smaller using Kajal, 8 in 1 magnet eyeshadow palette, eyeliners and mascara from Faces Canada. The beauty influencer also included the discount code in the caption. Video has received 48.7K views, 663 likes and 37 comments in 2 days.
Brands Worked With:
RENÉE, TooFaced, MAC Cosmetics, Auric, Faces Canada, Flicka, Emcee Beauty, Europe Girl, Swiss Beauty and Olens.
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USP:
Nitya Walia is one of the few Indian beauty influencers who carefully depicture the core differences between makeup and skincare - while offering ways to bring the two together.
About the creator:
Amazing Nithya Walia is one of the most popular beauty influencers in India with a growing community on social media platforms. She is predominantly recognised for her skin care and makeup videos. Whether it is tips for Acne or odour prevention or getting ready for important events, Nitya Walia has answers to everything.
The Indian creator talks about makeup from budget to luxury brands. She has different skincare routines for different times of the Year. Nitya Walia shares her personal body care journey. This is why millions trust the content creator when she recommends branded products.
KPIs:
Nitya Walia’s Instagram content has an engagement rate of 1.64% at an average of 425 likes and 209 comments. She covers many skin care makeup and beauty topics in her pictures and videos.
The digital creator utilizes Instagram reels to share makeup routines, product reviews, brand collaborations and skin care regimes. As such, she uploads at least 12 short videos with beautiful transitions, informative captions and attention to detail, every week which receive 38.9K average views at an engagement rate of 4.89%.
Nitya Walia shaees her latest no slips specs + makeup saver hack, where she applied compact powder on her nose bridges and specs bridges. People especially troubled with oily skin loved this hack. The video has received 11.5K views, 184 likes and 29 comments in 5 hours.
Brands Worked With:
Bobbie Brown, Dior, Zudio, InnisFree India, Maybelline, Pixie Beauty, Foxtale, Maison Valentino, Luxe By Kan.
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USP:
Ravika Agarwal Agrawal simplifies makeup content from other creators. She tracks the latest needs of her followers and creates detailed content offering solutions.
About the creator:
Ravika Agarwal climbed through the ranks of the top beauty influencers in India with her unparalleled ingenuity, subject matter experience and social media presence. The Diva uploads new content on diverse makeup and skin care topics everyday. She uses fun combinations of visual graphics, facial expressions, skits, dialogues etc to interact with her following.
Like other top beauty influencers in India, Ravika Agarwal uploads consistent content on YouTube and Instagram. She talks about affordable makeup, skin whitening solutions, lifestyle hacks, meesho finds, Indian bridal makeup, viral skin care, blush hacks, Korean makeup etc.
KPIs:
The Delhi-based makeup, skin care and fashion expert has an engagement rate of 1.85% on Instagram - with her content receiving an average 1.5K likes and 325 comments.
The digital creator demonstrated a viral Korean blush technique in her latest reel which received 51.1K views, 713 likes and 42 comments in a day. She has other high-performing videos like “with/ without makeup, glitter eyeliners, summer skincare and more.
Ravika Agrawal Instagram reals have an average view count of 85.1K and an engagement rate of 1.62%.
Brands Worked With:
STAZE, Maccaron Beauty, Pure Origin and Axis-Y.
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USP:
Nandini Singh offers easy tips to achieve dream-like looks. She has a following that eagerly wants to know about affordable makeup alternatives.
About the creator:
Nandani Singh is makeup artist and beauty influencer who has developed a substantial social media following on Instagram and YouTube. Her passion for makeup knows no bounds. The digital creator lets her imaginations take form through her content. She regularly upload pictures and videos around grwm, makeup quick hairstyles and hairdos.
KPIs:
Nandani Singh's content is inspired by sitcoms, celebrities and trends. She uploads new pictures and videos everyday. Her 910+ posts have an engagement rate of 4.40%, at an average of 8.9K likes and 56 comments.
The Indian beauty influencer uploaded a reel about her go to makeup product. She featured products from Dot & Ley skin care, Diam Beauty, Maybelline and Blue Heaven cosmetics with detailed tutorials and after looks. The video has generated 87.3K views, 3257 likes and 63 comments.
Nandini Singh receives an engagement rate of 9.16% from reel, with an average 128.7K views.
Brands Worked With:
Maybelline, Dot & Key, Kiaan creation, Diam Beauty, Blue Heaven cosmetics, Kay By Katrina, Daniel Wellington, Ceriz, Wow Science, Cheryl's Skin Care, Kalki Fashion, Urbanic, My Wish Care and Netflix.
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USP:
Karan Joshan is a highly recommended beauty influencer for every hair needs. He tests different products, known for retaining existing hair, growing thicker hair, reducing hair fall and more - before recommending them to his followers.
About the creator:
Karan Joshan is a video creator from India who talks about hair and skin care. He provides quick tips and helpful reading material to help his audios grow in knowledge and understanding. He takes multiple initiatives to help men tackle hair fall problems. Karan offers tips on grooming, dandruff prevention, hair fall control, shampoo etc. His content comes with complete tutorials, with essential products. The beauty content creator has partnered with hair and skin brands to promote products that he feels would help his followers on their individual body care journey.
KPIs:
Karan Joshan covers different topics like hair growth, recommended products, hair thinning, simple skin care, hair treatment etc through his high-quality pictures and videos which have an engagement rate of 3.71% at an average of 60K likes and 88 comments.
Digital creator is seen offering tips from nutrition, scalp massage and gentle hair care to proper hair washing routines, stress control and regular exercises - to control hair fall. The video has generated 95.7K views, 3873 likes and 55 comments till date.
The video creator receives an average 1.66M views at an engagement rate of 3.67% on his Instagram reels.
Brands Worked With:
Traya and Simple Skin care.
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USP:
Gia Kashyap creates multiple outfit of the day content for office, vacations, gym etc - combined with relatable makeup looks with minimalistic efforts.
About the creator:
Meet the chai over and self care enthusiast, Gia Kashyap from Mumbai, who possesses a peculiar trait in connecting with her community by showcasing her vast expertise. Gia Kashyap uploads makeup, skin care lifestyle, fashion, home decor and hairstyle content on Instagram. The influencer is known for her engaging narratives, with humor and relatability. There is a fun bag of Indian skincare, minimalistic makeup, DIYs and outfit of the day to choose from on her profile. Gia bonds with her audience through frequent interactions. Her fast paced Instagram growth has eventually spilled on other platforms, where Gia continues to create high quality content.
KPIs:
The experienced digital content creator and budding entrepreneur talks about fashion, beauty, makeup and lifestyle through her content. She also introduces brands and their products. Gia Kashyap profile has an engagement rate of 1.12% at an average of 49 likes and 56 comments.
Gia Kashyap revealed her favorite non-aesthetic and non-trending skin care products in one of her reels. She talked about every product's packaging and its daily usage. The beauty influencers detailed document encouraged many to share their experiences in the comments. The video has 11.6K views and 1486 comments.
Gia Kashyap's reels get average of 37.1K views at an engagement rate of 3.45%.
Brands Worked With:
Johnson Baby India, Burt's Bees, Lilou Collection and Fossil.
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USP:
Tasneem loves to explore the skincare and makeup routines practiced in different corners of the globe. The beauty influencer particularly excels in Korean skincare and makeup - which include picking and using the right products.
About the creator:
Do you want some good ol makeup reviews, tutorials and hacks? then head on over to Tasneem’s Instagram profile where the skincare and beauty content creator talks about her product pics, styles, makeup use and favorites. The Indian beauty influencer has worked with brands to promote products in different parts of the world. Established a unique reputation in the beauty community with her energetic personality and unbiased comments.
Tasneem is particularly intrigued by Korean makeup and skincare. The digital creator showcases her purchases and routines. Provides discount codes and organizes live contests and giveaways to encourage interaction and build a strong community.
KPIs:
Tasneem has one of the highest engagement rates at 5.31% - amongst other top beauty influencers in India. This is because of the variety of content the digital creator introduces on her Instagram profile.
The Indian beauty influencers reel on how to choose the right Cosrx chemical exfoliant for different skin types has 141K views, 3679 likes and 55 comments. She went on to highlight the ingredients, before telling her audience how she uses the product.
Tasneem’s reels are very popular amongst skin care enthusiasts, generating an average of 37.9K views at 3.75% engagement rate.
Brands Worked With:
Nivea, Sephora, Charlotte Tilbury, Cosrx, Caudalie, I’m from and ZM Cosmetics.
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USP:
Makeup enthusiasts come to Supriya and Anushka's Instagram profile everyday to find affordable product solutions for their beauty and skin care needs.
About the creator:
Supriya and Anushka are two of the most popular beauty influencers in India who offers amazing affordable product recommendations, in-depth skin care routines and hair styling tips, natural remedies, top E-Commerce picks and diet for the best hair, skin, nail and overall body health. The duo are famous for their quick mini reviews and contests. Supriya and Anushka are helping their followers meet their skincare desires - from preventing oily skin and acne to reversing signs of aging and getting a glowing skin. Supriya and Anushka also keep their community updated on upcoming festive offers and new affordable cosmetics in town.
KPIs:
The duo of the best makeup, skin care, lifestyle and beauty influencers tackle multiple issues with their content. People are drawn because of the value-added nature of their content. Supriya and Anushka’s posts have an engagement rate of 5.96% - receiving an average of 96 comments and 2.9K likes
The beauty influencers came with a big message in their latest reel about an amazing and affordable vitamin-c serum they found on Amazon. The short video has 20.8K views, 401 likes and 210 comments.
Anushka and Supriya’s Instagram reels have an average view count of 117K at 3.27% engagement rate.
Brands Worked With:
Nykaa, Dot & Key, Tira Beauty, Nivea, Limese Connect, Rom&nd, Caudalie, Quench and Simply Nam.
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USP:
Bindiya Talluri introduces several products on her Instagram profile every day. There is a wide selection of affordable makeup and cosmetics, for different destinations, occasions, and seasons - that her followers can choose from.
About the creator:
Bindiya expresses her ways of using different makeup products, shares her hair straightening tips and outfit selections for different places, seasons, and festivities, and promotes her go-to to makeup routines, favorite lipsticks, workout wear, etc. The digital creator addresses questions people should ask next time they visit salons or buy products. The famous Chennai-based beauty blogger narrates stories on diverse beauty and makeup topics - which enables her audience to overcome several challenges.
KPIs:
Bindiya Talluri posts a lot of content, sharing product links, personal journey, makeup and hair styling routines, travel diaries, fitness transformations etc. This has effectively raised the Indian beauty influencers engagement rate to a whooping 20.76% - receiving an average of 27.6K likes and 106 comments.
Bindiya Talluri’s latest reel on her go-to makeup routine during her days in Spain has 43.9K views, 480 comments and 27 likes. She created the tutorial using products from Fenty beauty, Dior beauty, Mac Cosmetics, Charlotte Tilbury and other top-notch makeup brands.
The video creators reels have an average view count of 1.26M at 3.7% engagement rate.
Brands Worked With:
Estee Lauder, Maybelline, Dyson, Kama Ayurveda, Tymo Beauty, L'agence Fashion, Gisou, The Frankie Shop, Zara, Fenty Beauty, Huda Beauty, GAP, Chanel, Charlotte Tilbury, Dior Beauty, Kerastase, House of Soi, Zimmermann and Sobariko.
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USP:
Chetali Chadha has solutions for every hair and skin care need. He breaks down the complex science behind every product to boost consumer understanding.
About the creator:
Chetali Chadha is one of the most popular skincare and haircare educators. She specializes in offering minimalistic makeup tips and hacks to achieve any desired makeup look. Chetali Chadha prioritizes follower feedback. Her quizzes and Q&A sessions are designed to encourage audience participation. From outfit of the day, natural skincare remedies, and complete skincare routines to TED talks, product reviews, and studio tours, Chetali introduces different concepts to attract new followers to her profile.
KPIs:
Chetali Chadha is the Economic Times Women Conclave Winner for 2024.
The beauty influencer pioneered the first makeup masterclass in India.
The beauty influencers' content covers Amazon finds, Travel diaries, award ceremonies, TedTalks, PR, Media recognitions, fitness, skincare routines, and more, generating an upward engagement rate of 2.24% with an average of 2.3K likes and 456 comments.
The Indian beauty content creator's video on her anti-aging/collagen-boosting Peptide Heavy skin routine using products from Neogen, Beminimalist, Laneige, The Formula X, The Ordinary, and Pro Renata has received 28.8K views, 433 likes, and 24 comments.
Chetali uploads at least ten reels every week. Her short videos have an engagement rate of 2.9% and an average view count of 89.2%, and they get substantial audience coverage.
Brands Worked With:
Mango, Zara, Aqualogica, My Wish Care, Sunscoop, matrigen, Dr Sheth, 52 sundaze, Happier and NathaBit.
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USP:
Ayesha Sanghi is a huntress who seeks new beauty products that are available worldwide.
About the creator:
Ayesha Sanghi is known for her skincare, makeup, and hair Instagram content. People visit her Instagram profile every day for new makeup suggestions and in-depth tutorials. From beginners to advanced, makeup enthusiasts can benefit from Ayesha's teachings. The Indian beauty blogger keeps her opinions unbiased. She holds her followers' attention by addressing real-time beauty pain points.
KPIs:
Ayesha Sanghi creates posts about makeup, hair, and every other body care need. Her opinions are unbiased and reflect her personal experiences, which is why hundreds of thousands visit her profile every day. Ayesha’s Instagram posts have an engagement rate of 11.08%, with an average of 12.9K likes and 108 comments.
Ayesha introduced the milky shower oil. She emphasized the ingredients that help treat damaged skin and prevent aging. Ayesha continued by demonstrating the product use and shared the aftermath feel. The video has generated 108K views, 2,199 likes, and 34 comments.
Ayesha receives an average of 2.7M views from her short videos at an engagement rate of 1.27%.
Brands Worked With:
Nykaa, Maybelline, Mielle Organics, Beauty Butter, Pro touch, TonyMoly, Etude India, sulwhasoo, ClayCo Beauty, The Ordinary, Makesk, Alan Truman, Milkshake Hair, UpYoga, Urban Decay Cosmetics, MAC cosmetics, Waso Beauty, Shiseido, Evy Technology, Loccitane, The Sass Bar and Inde Wild.
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USP:
The makeover specialist who can turn imaginations into reality with every brush stroke and color combination.
About the creator:
Sheena J Kaur is a makeup artist from Delhi who runs a successful academy. Her makeup reflects her personality and soul. Sheena has worked with brides to get them ready for their special day. As an educator, the beauty influencer is grooming future makeup specialists with the best techniques and practices.
From eyelash and nail extensions to beginner-friendly courses and quick tutorials, Sheena presents the best beauty through her innovative Instagram posts.
KPIs:
Sheen J Kaur's content, featuring her makeup academy moments, student work, makeup hacks, bridal contour looks, etc., is very popular—generating an engagement rate of 2.61%, an average of 15.2K likes, and 354 comments.
She recently updated her followers on her upcoming 7-day professional makeup, hair, nail, and eyelash extension course. Sheen made the announcement by unveiling her 2 go-to foundations for dusky skins. The video generated 167K views, 2978 likes, and 27 comments within 7 hours of upload.
Sheen uses Instagram reels for her demos, product introductions, tutorials, tips, etc. Her short videos receive massive shares, taking the engagement rate to 3.46% at an average view count of 388.2K.
Brands Worked With:
NARS cosmetics, Lakme, Maybelline, and MARS cosmetics.
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USP:
Shivani Taneja is a certified makeup specialist with the soul of an artist. She is the frontrunner influencer for several brands operating in Delhi.
About the creator:
Shivani Taneja is a former cabin crew member who took her flight as a content creator and landed as one of the best beauty influencers in India. Today, Shivani Taneja creates creative pictures and videos around beauty, fashion, makeup, and lifestyle. She has the best product recommendations, transitions, skincare routines, and nude makeup tutorials. Shivani Taneja was featured on Femina India. She makes frequent appearances at exclusive makeup launch events. Shivani Taneja is one of the most sought-after beauty influencers in India among her growing followers and brand partners.
KPIs:
Shivani Taneja created a haul video flaunting jewelry from Meesho with complementary makeup looks and outfits. The video gained immediate traction in 22 hours, with 16.5K views, 778 likes, and 56 comments.
The Indian beauty influencer is very active on Instagram. Her pictures and videos about beauty, fashion, and lifestyle have an engagement rate of 2.79%, with an average of 2.2K likes and 58 comments.
Shivani Taneja’s reels have an engagement rate of 5.79% at an average of 26.7K views.
Brands Worked With:
TrySugar, Boss, Biba India, Urban Decay Cosmetics, Loreal Paris, Charlotte Tilbury, Simply Nam, Huda Beauty, Rare Beauty, Maybelline, Kay By Katrina, Nykaa Cosmetics, Dot & Key, 52 Sundaze, Vega Beauty, Kama Ayurveda, Cosrx, The Face Shop India, My Wish Care, Carmesi, Beauty of Joseon, Anua, and Amazon.
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USP:
Aishwarya Kandpal’s makeup looks personifies feminine energy. She is a firm advocate for sustainable beauty and lifestyle.
About the creator:
Follow Aishwarya Kandpal today to experience wave after wave of unfiltered favorable makeup and beauty vibes. She is considered one of Instagram's leading skin and hair care content creators. From hair growth tips, photo facials, and brutal reviews to documented transformations and healthy skin care routines, she has everything a beauty enthusiast dreams of and then some. Media channels and magazines, like Pluc TV, Bazaar, Hindustan Times, and India Times, frequently reach out to Aishwarya Kandpal for exclusive interviews and features.
KPIs:
Aishwarya Kandpal won the Cosmo India Beauty Influencer Award in 2023 and 2024.
The content creator discusses makeup, skin care, and hairstyling in her posts. To date, she has uploaded 703+ posts, which have an engagement rate of 2.21% and an average of 95 comments.
Aishwarya shared a very informative video with tips on preventing hair loss in the shower. She explained the effective use of shampoo and hair oil - with a perfect hair-tying technique that anyone can follow. The video has received 39.1K views, 602 likes, and 51 comments.
The Indian beauty influencers' engagement rate from short videos is 3.63%, with an average view count of 55.5K.
Brands Worked With:
Fiama, Aqualogica, Blend It Raw Beauty, Foxtale Skin, Reequil, Beauty Of Joseon, Anomaly Haircare and 82°e.
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USP:
The famous beauty vlogger uses her stature as a trusted beauty expert to present opportunities for upcoming brands to gain public awareness.
About the creator:
Fizah Khan is a popular digital creator from India with a massive following on Instagram and YouTube. Her dialogue and humor can put a smile on anyone's face.
Fizah Khan creates content to inspire imagination and promote body positivity. The beauty creator does not just wear a makeup look but synchronizes with her creation, amplifying every aspect of her beauty.
KPIs:
Fizah Khan posts a variety of content, including memes, skincare routines, funny videos, festive wishes, etc., which draws nationwide audiences. Her 4,300+ posts have an engagement rate of 2.29%, with an average of 20.8K likes and 556 comments.
The Indian beauty influencers short videos have an average view count of 589K at an engagement rate of 4.54%.
Fizah Khan uploaded a video summarizing her experience at a meet and greet at Numaish Season 3 in Hyderabad. There, the beauty influencer met many budding entrepreneurs and offered her motivation. The video has generated 464K views, 16.6K likes, and 234 comments in a day.
Brands Worked With:
Pastel Jade, Wishful Skin, Asbaab, and Knissa Jewels.
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USP:
Niharika is predominantly recognised for her serum obsession. She performs serum tests and offers affordable alternatives to her followers.
About the creator:
The Indian skin care and hair care community found a Gem in Niharika, a digital creator and a one stop destination for every skin, hair and beauty solution. Niharika has a strong presence on Instagram and YouTube. She shops her products and shares her body care secrets.
Niharika has the exact combination of serum and routines for getting rid of acne, dark marks, pigmentations and spots. She always shares her favourite products and elevates her followers' confusion by offering her insights. The digital creator tells you exactly what your hair and skin need to maintain the glow, color and strength.
KPIs:
Niharika recently released part 2 for her must try favourite skincare products. In the video she talked about the all-in-one ordinary Peeling solution that is also an exfoliating serum. Niharika went on to list all the skin care problems that the product would eventually solve, along with the number of uses in a week. The video has generated 5.8K views, 233 likes and 43 comments in 10 hours.
Niharika covers a lot of ground when it comes to skin, hair and body health. The beauty influencer even recommends stores and e-commerce sites to access the best cosmetic and skin care products. Her posts which compile necessary knowledge have an engagement rate of 2.3%, receiving an average of 373 likes and 44 comments.
The Indian beauty content creators really have an average view count of 76.1K at engagement rate of 3.55%.
Brands Worked With:
Plumber Goodness, The Ordinary, Loreal Paris, BE and The Derma Co.
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USP:
Akriti Bhardwaj offers natural and home remedies for skincare. She combines ethical fashion with complimentary makeup and hairstyle. The beauty content creator holds special preference for Korean skin care and makeup.
About the creator:
Akriti Bhardwaj invites everyone to learn all things about skin and hair care. Akriti is one of the most followed beauty influencers in India. She was quick to acquire the trust of a substantial community through her research-backed content around natural skin care, facial at home, acne prevention, summer skin tips, home remedies etc. Akriti sets her personal skin and hair goals and chases them through DIYs, collaborations and beauty routines.
The health and beauty creator values her followers' feedback. She regularly organizes Q&A sessions where she addresses key skin and hair questions with solutions. Thousands with her profile everyday for quick and natural home remedies.
KPIs:
The beauty content goes from easy 5 minutes makeup hacks to complex skin care tutorials. Her Motivation to constantly surpass her boundaries has created an ecosystem of 1280 + high quality pictures and videos that have a sizable engagement rate of 5.18% - at an average of 53 likes and 4.6K comments.
Akriti Bhardwaj shares her natural screen brightening and tightening toner, flax seeds recipe. She used the captions to detail the five steps which included ingredients like flaxseed, rose water and glycerine. She also highlighted that time for the product use. The video has received 162K likes within 19 hours of upload.
The beauty content creators use Instagram reels to share skin care tips, Korean skin care e, facial care, cultural beauty hacks, ethnic wear, outfit of the day fashion, natural remedies and more. Her short videos have an average view count of 563K at an engagement rate of 2.24%.
Brands Worked With:
Plum, Soul Tree, Vestige, St.Botanica, Iba Cosmetics, Earth Rhythm, Aartiness, Swiss Beauty, Coco Soul Beauty, Kleen O Wipe, Plix, Dot & Key, Tjori, Upakarma and The Tribe Concepts.
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USP:
Anjani Bhoj offers makeup tips using simple and natural products. She has the best collection of travel makeup essentials.
About the creator:
Mumbai-based digital creator Anjani bhoj is famous for skin care makeup and healthy recipes. She tries beauty products used by famous celebrities. Anjani has brought a revolution in the beauty niche by expanding her content to include face yoga, natural remedies, DIY, affordable makeup etc. She also keeps her followers updated on her new purchases. People tag her their recreations which Anjani shares in her stories.
Anjani also brings awareness for women's health. The Makeup artist has been featured by several beauty and lifestyle magazines for her makeup creations and collections.
KPIs:
Anjani Bhoj uploads pictures, videos, stories and highlights on different skin and hair topics, taking her Instagram engagement rate to 6.12% at an average of 10.9K likes and 951 comments.
Anjani Bhoj recently shared Malaika Arora’s three face yoga poses which included balloon pose, face tapping and fish pose - on international yoga day. She explained how the facial yoga techniques effectively brought natural glow to the skin. The skin hack video generated 734K views, 20K likes and 264 comments in 2 days.
The Indian beauty influencer has worked with different makeup and cosmetic brands. She promotes their products through DIYs Vlogs, Tutorials, unboxing, Reviews and in combination with her natural remedies. Her short videos have an upward engagement rate of 3.97% at an average view count of 693.3K.
Brands Worked With:
Glowmiere Beauty, OLens India, TrySugar, Makeup Revolution, STAZE, BrownSkin Beauty, Pastel Jade and Novology.
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USP:
Prabhkirat Kaur is renowned for recreating international beauty styles. She breaks down product benefits with associated studies and testimonials.
About the creator:
Prabhkirat Kaur is a renowned personality in the beauty community for her makeup, skin care, fashion and lifestyle hacks. The influencer offers experience-driven solutions for her audiences queries. She carefully selects products and reviews them with in-depth tutorials. Prabhkirat Kaur has everything that a beauty enthusiast needs - from celebrity makeup, beauty transitions and makeup hacks to seasonal styles, makeup ideas, Japanese skin care and more.
Prabhkirat Kaur is a Nykaa affiliate. She regularly promotes the company's cosmetic and beauty product lines.
KPIs:
Prabhkirat Kaur engages in different content and concepts to keep her Instagram fleet lively to her followers she does collaborations, product Demos and reviews. She also uploads pictures of her finished makeup look and fashion photoshoot. The Indian beauty influences 1700 + pose have an engagement rate of 3.48%, receiving an average of 4.9K likes and 3.5K comments.
Prabhkirat talks about Plum Goodness’s new sunscreen which offers bright skin and reduced dark spots. She explains the ingredients used in the products and the end of added benefits of no white residue on the skin. The video has gone viral, generating 30.5K views, 360 likes and 74 comments in a day.
Brands Worked With:
Cetaphil, DHC Beauty, Insight Cosmetics, Nykaa, Amazon Beauty, Myntra, MattLook Cosmetics, Plume, Vaadi, Engage, MAC cosmetics, Loreal and Brillare.
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USP:
Sanimar helps her community get around sensitive skin with sustainable remedies, affordable products and constant motivation.
About the creator:
Sanimar is a skin care beauty and makeup content creator from Gurgaon India. She is widely popular for her mini reviews that cover key skin issues, product PR and testing. Sanimar updates her audience on upcoming discounts or clearance sale periods. Many top makeup and cosmetic brands have recruited Sanimar for their influencer marketing campaigns. She is active on Instagram and YouTube and goes above and beyond to address her followers pain point with her personal Stories
KPIs:
Sanimar recently uploaded a DIY video on a natural skin mask for acne prevention and oily skin. She used the Description to highlight all the ingredients like multani mitti and Neem powder along with the quantity and time for making the natural remedy. The video generated 22.9K views, 248 likes and 33 comments in a day.
The beauty influencers' Instagram posts covering skin care products, tips, natural remedies, beauty hacks, budget friendly product picks and treatment has an engagement rate of 2.42% - receiving an average of 340 likes and 63 comments.
Sanimar’s Instagram reels consisting of tutorials, DIY vlogs and unboxing have an average view count of 780K at engagement rate of 3.49%.
Brands Worked With:
Cosrx, Oceglow India, My Wish Care, Etude, Flipkart, PureSense, Maybelline, SunScoop, Conscious Chemist and Milani Cosmetics.
Conclusion
India's leading beauty influencers lead the industry with their impeccable knowledge around makeup, hairstyles and skin care. They have compressed the vast talents into compelling Instagram pictures, tutorial, DIY, hauls suggestions and reviews that educate and inspire thousands everyday.
From ethnic to modern beauty statements, Indian beauty influencers bring their vision. Vast experience wrapped in unparalleled creativity has given India’s best Instagrammers authority over audience preference, which draws attention from top makeup and cosmetic brands.
Our list presents homage to India's top beauty influencers, who have proved their mettle in their areas of expertise. They shape the Indian beauty niche with their opinions. Businesses work with them to tap niche consumer segments with humanised narratives.