Hands down, the beauty market in India has become one of the massive industries in the region, with new brands, new launches, and new beauty trends launching every single day.
In such a saturated space, connection matters the most for brands. And no one has built stronger connections with beauty consumers than beauty content creators in India.
Years of consistent content, honest product reviews, and hundreds of recommendations have finally paid off as their audiences have now turned into communities that trust their word and value their opinion.
With so many brands launching, it’s no surprise that Indian beauty brands are reaching their ideal consumers through these top beauty influencers in India.
Not to mention, international beauty brands looking to launch in the Indian market, like Fenty Beauty, Super Goop, Skinbae, and more, are consistently collaborating with these Indian beauty influencers to garner trust and credibility over their audience and gain a reputable place in the market.
On Instagram, these influencers create such diverse content, like-
- Detailed product reviews
- GRWM makeup videos
- Ingredient breakdowns
- Shade swatches
- Budget-friendly finds/dupes
- Festive makeup tutorials
- Luxury makeup hauls
- Makeup tips and hacks
- Bridal looks
And so on.
This variety keeps their audience engaged with new and diverse content while giving brands multiple ways to show up in front of the right audience.
On top of that, these Indian beauty content creators bring in something the industry yearns for, i.e., better representation, be it showing products on different skin tones, communicating in local languages, and pinpointing regional beauty traditions.
Our top influencer marketing agency in India has worked with major beauty brands to launch their successful influencer marketing campaigns. Now, below is the list of the best beauty influencers in India curated and compiled by Grynow for you to partner with the perfect beauty representation that fits your needs.
List of the Best Beauty Instagrammers in India
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![Mrunal Panchal]()
1. Mrunal Panchal
Followers: 5.4 MEngagement Rate: 1.17%About the Creator:
Mrunal Panchal helps her followers pick their best natural looks, with minimalistic makeup use. The charming and iconic personality, Mrunal Panchal, leaves her onlookers awestruck with excitement every time she graces their screens in fashionable outfits and makeup combinations. The creator has also launched her own beauty brand called Mrucha Beauty.
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2. Aashna Hegde
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Followers: 1 MEngagement Rate: 2.49%About the Creator:
Aashna Hegde's mind as a makeup artist and the talent of a content creator come together to present informative Instagram posts that help her audience look their best with the right products. Aashna has won the Beauty Creator of the Year Award in 2023. She understands the latest beauty trends and effectively incorporates them into her product promotion to drive massive brand exposure.
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3. Anmol Bhatia
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Followers: 1 MEngagement Rate: 0.74%About the Creator:
Anmol Bhatia is known to exceed expectations by finding beauty in everything. She can rock any look. The Indian beauty influencer takes her followers through a complete journey through her outfit choices, makeup hauls, product picks, etc, as she gets ready for parties, festivities, red carpet, and other key functions. As a bonus, Anmol Bhatia's audience is also introduced to her inspirational side, where she recreates looks from pop culture characters, movies, and shows.
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4. Aashna Shroff
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Followers: 1 MEngagement Rate: 0.71%About the Creator:
Aashna Shroff has an impressive history of collaborating with international creators. Her experience makes her one of the few influencers who can revolutionise the Indian beauty industry in the near future. Aashna is one of the top beauty influencers in India whose name echoes amongst global beauty content creators. The Diva is versatile in her Instagram approach. She addresses diverse luxury, fashion, and beauty topics.
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5. Deeksha Khurana
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Followers: 830kEngagement Rate: 1.13%About the Creator:
Being one of the leading beauty content creators in India, Deeksha Khurana welcomes their audiences to a wholesome display of beauty content. Whether the best lip gloss, combinations, Get Ready With Me (GRWM) tutorials, best casual wear, or relatable traditional look, people are guaranteed to find the perfect style suitable for any occasion.
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6. Lavisha Arora
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Followers: 513kEngagement Rate: 1%About the Creator:
The Indian beauty influencer on Instagram effectively associates popular beauty queries with the right products as solutions, which instills confidence in her followers and compels them to make smart purchases. Lavisha Arora is a famous Indian makeup artist turned digital creator who has amassed popularity because of her makeup looks, outfit of the day, nail styling, and daily skin care tips.
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7. Srishti Bhatia
![Srishti Bhatia]()
Followers: 506kEngagement Rate: 0.67%About the Creator:
One of the top beauty Instagrammers in India offers makeup hacks and self-care tips for all skin tones. She has worked with multiple beauty brands and has first-hand access to a diverse range of products. Srishti Bhatia is an extraordinary talent in the Indian beauty community. She is known for her ability to select the best skin care and cosmetics to meet specific beauty requirements.
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8. Shreemayi Reddy
![Shreemayi Reddy]()
Followers: 433kEngagement Rate: 2.41%About the Creator:
The Cosmopolitan emerging makeup influencer in India has achieved much fame and recognition within a short period with hard work and dedication. She is among the rising stars of the Indian beauty niche. Shreemayi Reddy adds a wide assortment of luxury to affordable makeup products to her collection. She offers her unfiltered opinions on makeup products through self-tests. Moreover, Shreemayi Reddy has helped brands elevate their products through constructive feedback.
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9. Shruti Bakshi
![Shruti Bakshi]()
Followers: 420kEngagement Rate: 2.29%About the Creator:
While putting together this list of the best beauty influencers in India, we came across Shruti Bakshi and were taken aback by the beauty creator's imagination, originality, and attention to detail. She offers a range of makeup and beauty solutions that make her one of the most vital entries to this list. Shruti Bakshi’s photo-ready looks, complete with eye makeup, hairstyles, and salon finishes, get all the online attention.
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10. Aanchal Jain
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Followers: 321kEngagement Rate: 0.91%About the Creator:
Anchal Jain plays a vital role in building active beauty communities with value-added social media content. Anchal Jain's contributions to the luxury, fashion, beauty, and lifestyle niches have been exemplary. The varieties in Anchal Jain's Instagram posts include collaborations, healthy skin tips, makeup tricks, eyebrow tutorials, product reviews, seasonal beauty hacks, makeup ideas, etc.
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11. Debasree Banerjee
![Debasree Banerjee]()
Followers: 311kEngagement Rate: 0.32%About the Creator:
Debasree Banerjee structures her approach to the real-time follower preferences and optimizes her content offering by tracking new trends, needs, and behavior to remain as one of the most preferred beauty Instagrammers in India. The creator has taken the Indian beauty landscape for a spin with her devilish charms and mesmerizing looks. She has worked with brands like L'Oréal, Nykaa, Gucci Beauty, etc.
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12. Disha Batra
![Disha Batra]()
Followers: 285kEngagement Rate: 1.23%About the Creator:
Disha Batra turns key beauty topics into relatable experiences for her followers. This allowed the Indian beauty influencer on Instagram to build loyal communities that trust her opinions. She has built a legacy in the Indian beauty community with her relatable content. She is a breathtaking addition to exclusive beauty events and shows. She talks about affordable cosmetics, makes comparisons between similar products, and performs live demonstrations.
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13. Ayesha Sanghi
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Followers: 283kEngagement Rate: 0.51%About the Creator:
Ayesha Sanghi is a huntress who seeks new beauty products that are available worldwide. Ayesha Sanghi is known for her bite-sized beauty, makeup, and haircare content. People visit her profile for new makeup suggestions and in-depth tutorials. From beginners to advanced, makeup enthusiasts can benefit from Ayesha's teachings. Plus, the Indian beauty content creator keeps her opinions unbiased.
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14. Sanya Puri
Followers: 249kEngagement Rate: 1.01%About the Creator:
Some people are born to become one of India's best beauty influencers, and Sanya Puri is one of them. The Diva has earned the loyalty of a vibrant community throughout her illustrious career, while inspiring them to pursue their beauty aspirations. She is familiar with every type of beauty concern faced by people. As such, the Indian makeup influencer also has the most cost-efficient and effective solutions for skin and beauty available at all times.
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15. Mridul Sharma
Followers: 241kEngagement Rate: 4.10%About the Creator:
Mridul Sharma is driving the Indian beauty community by making affordable products accessible to the masses. The Mumbai-based content creator, with her clinical makeup understanding, graceful style, eye for detail, and charming personality, captures hearts worldwide. The founder of multiple cosmetic and apparel businesses is empowered with the best knowledge. She recommends top Amazon makeup finds, outfit selections, festive makeup looks, international beauty tips, etc.
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16. Himadri Patel
Followers: 225kEngagement Rate: 3.15%About the Creator:
Himadri Patel specializes in giving her followers the ideal makeup glow for all occasions, which can be for office, festivities, beach outings, etc. She always keeps an updated collection of the best makeup finds. She relentlessly pursues new knowledge, makeup skills, and audience interaction. Renowned beauty magazines like Femina cover Himadri’s success stories in their pages.
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17. Ritu Singh
Followers: 194kEngagement Rate: 0.58%About the Creator:
Ritu Singh is an expert at picking the right products for specific skin types. She has access to all cosmetic product types. Ritu Singh’s unfiltered opinions help her followers make the right choices. She is the winner of Icubewire’s most promising beauty content creator award. Empowered with the most practical haircare and makeup knowledge, the influencer is helping followers find their perfect style.
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18. Purva Naik
Followers: 176kEngagement Rate: 0.46%About the Creator:
Purva Naik is a Cabin crew member turned full-time beauty content creator who takes her position on the podium alongside India's leading beauty Instagram influencers because of her natural talents. The all-round Indian makeup artist has the best looks for every occasion, for instance, the Cannes Film Festival 2024. She recommends specific makeup combinations for unique skin tones. She also helps her audience get the best makeup looks in less time.
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19. Alina Hasan Rizvi
Followers: 111kEngagement Rate: 7.94%About the Creator:
Alina Hasan Rizvi is an expert makeup artist and one of the top beauty influencers in India. Whether it's the blue Na'vi look from the movie Avatar, GRWM for Eid, or Halloween makeup, Alina Hasan Rizvi expresses her creativity by drawing inspiration from her culture and surroundings. She provides a personalized touch in her beauty and makeup content that redirects the audience's attention to the marketing messages, thus building credibility and trust for the mentioned brand.
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20. Mysha Thakur a.k.a. BeautiCo.
Followers: 110kEngagement Rate: 0.38%About the Creator:
Mysha Thakur puts her imagination through the makeup canvas that bursts forth as Instagram posts that inspire her audience to go beyond their creative limitations. Mysha Thakur takes a spot alongside the top beauty Instagrammers in India because of her experience, wealth, and connection with her audience. Mysha creates value-added beauty content, which includes beginner to advanced makeup tutorials, eyeshadow tricks, 10-minute makeup, and makeup GRWM.
Before You Go
As we reach the end of our blog, we have grasped the fact that these top beauty influencers in India have a hold of their audiences’ attention with all types of beauty content, starting from makeup tutorials, trying out viral international products, beauty lipstick shades, favourite dupes, and whatnot. Beauty brands are smartly capitalizing on their credibility and reputation to gain visibility, garner trust, and enhance brand recall in their communities of beauty enthusiasts.
