Who are beauty influencers?
A beauty influencer is a person who has a substantial following on her social media profile and has to a great influence on her follower’s beauty product and services related purchases. This is because this social media user is able to engage and hold onto the interest level of her followers. She might be sharing makeup tips, makeup tutorials, product reviews, endorsing products and brands through her blogs, vlogs, videos and other social media content. While it is not necessary that these beauty influencers are trained makeup artists and beauty experts, they are able to garner good following because of the sincerity and genuinity in their digital contents. They also converse through their social media profiles regularly with their audience, answer queries, etc to keep the spirit of the engagement on.
Women have always loved beauty products and this is exactly what beauty brands concentrate on when they market and promote their products and services. With the social media channels like Instagram, YouTube and Tik Tok becoming a rage amongst internet users these days, it makes perfect business sense for brands to engage and associate with top beauty influencers and target their audiences. Instagram is leading as far as social media influencer marketing is concerned. Top beauty influencers on Instagram are now being engaged by the top-of-the-line premium beauty and cosmetic brands to make their presence felt and target markets that they are still to cover.
In the Indian context, beauty influencers at the moment are in high demand – from their audiences to brands who wish to partner with them. Why is it so? Because most of these influencers are ordinary women with the girl-next-door image who are relatable and reliable – so when they promote a niche product, their followers listen to them and are motivated to go on and make a purchase.
This is a list of the top 10 Indian Instagram beauty influencers who have risen to fame and are followed intensely by their communities in the country and abroad.
Mrunal is a model from Gujarat and is a fashion blogger. She is also famous for her funny Tik Tok videos. On Instagram she shares makeup tips and videos.
Shaurya is an acclaimed fashion, beauty and lifestyle blogger. She has a clothing label called Shauryasanadhyalabel and a skin care product called aryamskincare.
Kriti is a creative makeup artist. She is also a hair stylist. She has her own salon named KritiDS in New Delhi.
Shreya is a beauty and fashion vlogger and has her own YouTube channel where she reviews products, gives beauty tips, uploads beauty tutorials and challenges. She does lots of the DIY stuff and puts them up on her Instagram and YouTube profiles.
Juhi is a fashion blogger where she basically shares her pictures in different designer dresses. She is popular for her location based fashion modelling and she also reviews beauty products and endorses some of them.
Swati is a professional makeup artist. With her knowledge and experience in the beauty industry, thanks to her degree from the London School of Beauty & Makeup, she specializes in bridal makeup. She also is the co-founder of Swati Cosmetics.
Malvika is one of the topmost beauty influencer in the country today. Her audience likes her selfies and pictures from her day-to-day life. She posted her first Instagram selfie in 2013. She also starred in the first season of the TV series India’s Next Top Model.
Guneet Virdi is a trained top-notch makeup artist. Guneet is trained from the London College of Makeup and also has a Dermalogica in skincare.
Roshni is a young mother to a child and a prominent fashion and beauty vlogger. She has her own YouTube channel by her name.
These two talented beauty vloggers are also trained makeup artists. They have started their own online Makeup Academy and training platform. They basically teach interested students the basics of makeup so that they can learn makeup online.
Hope you have found this as a relevant list of top Instagram influencers in India. Thanks for reading and feel free to share.