The human mind craves entertainment, and what’s the one thing we all doom-scroll for when we need a break? A good laugh with a touch of relatability.
Now, instead of waiting weeks for stand-up shows or comedy specials, we get our daily dose of laughs through short, punchy videos on Instagram.
Today, comedy is a full-fledged content genre, with comedy influencers in India turning everyday situations into hilarious skits that take no more than a night to go viral.
And brands? Oh, they’re paying close attention.
Why, you ask?
We are all aware that comedy content has a way of grabbing people’s attention, keeping them engaged till the very last second as people watch this content for fun, share it with friends, and, unknowingly, the brand message sticks and brands grab this opportunity for their promotion as It's a subtle promotion, it’s effective, and it works like a charm.
Apart from the above important reason, the short-form content's effectiveness and comedy’s universal language make it one of the best industries for brand collaborations till date. Brands in India are lining up to partner with the best comedy influencers in India
And to partner with the best comedy influencers in India, we, the top influencer marketing agency in India, have prepared a well-researched list of Indian comedy influencers for brands.
List of the Top Indian Comedy Influencers on Instagram
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![Bharti Singh]()
1. Bharti Singh
Followers: 8.8 MEngagement Rate: 1.98%About the Creator:
If you are into comedy, the chances are very low that you wouldn't know Bharti Singh. India's very own "Laughter Queen." Bharti is a beloved comedian and television personality in the country. On Instagram, Bharti shares comedic skits, scenes from her shows, and even updates on upcoming shows. Her posts reflect her humor emanating from daily life situations. Bharti's career expanded when she took part in the stand-up comedy reality show called The Great Indian Laughter Challenge, wherein she first presented "Lalli," a widely loved character.
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2. Samay Raina
![Samay Raina]()
Followers: 6.5 MEngagement Rate: 8.01%About the Creator:
Hailing from Jammu, Samay Raina has become a famous stand-up comedian in India. He attained global fame after winning the Stand Up Comedy Contest of Comicstaan, Season-2 in 2019. Fast forward to 2024, Samay launched "India's Got Latent," a reality show to discover hidden comedy talent. The creator hosted the show, which gained rapid popularity while young viewers highly appreciated its unique, humorous method of locating new talent.
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3. Kusha Kapila
![Kusha Kapila]()
Followers: 4.1 MEngagement Rate: 4.38%About the Creator:
Kusha Kapila is an established name in India for acting and comedy. She got much more recognition for creative content on Instagram, acting out relatable Indian-household characters and satirical sketches. She began her career as a fashion correspondent but later moved to making digital content. The character "Billi Masi" is the breakthrough of her career as it became an instant viral hit. Her sharp wit and ability to mock societal norms and everyday occurrences have branded her as one of the most prominent comedy influencers in India.
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4. Anubhav Singh Bassi
![Anubhav Singh Bassi]()
Followers: 3.5 MEngagement Rate: 5.06%About the Creator:
Anubhav Singh Bassi is the true top comedy Instagrammer in India. His acts are so great that each video went viral. He is famous for his eye-watering real-life comic situations, catchy slang, and hook-worthy dialogues. He also played a fun character in the movie Tu Jhooti Main Makkar alongside Ranbir Kapoor and Shraddha Kapoor. He has also delivered TED talks as a key speaker. His first video content, ‘Cheating’, was a viral hit. This video alone has 76 million views. Anubhav also uploaded his first show on Amazon Prime named ‘Bas Kar Bassi’. He was also a UPSC aspirant, a lawyer, and an entrepreneur.
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5. Niharika Nm
![Niharika Nm]()
Followers: 3.4 MEngagement Rate: 3.86%About the Creator:
Based in Chennai, Tamil Nadu, Niharika Nm is a loved actress renowned for her comedic content in India. The 'Types' funny video series actually brought forth her fame, as she dramatized real-life incidents and situations humorously. In 2020, her overly expressive comedic style and exaggerated comedic acting became the talk of the town. She embodies super-exaggerated characters representing stereotypical personality traits in comedic social commentary videos pointing at issues, fashion trends, and urban lifestyles.
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6. Abhishek Upmanyu
![Abhishek Upmanyu]()
Followers: 2.7 MEngagement Rate: 8.14%About the Creator:
Abhishek Upmanyu is one of the top Indian comedy influencers on Instagram. He identifies himself as a comedian, and truly, he is one of the top Instagram Comedians in India. He is best known for his effortless delivery and humongous entertainment. He launched his first video titled “Indian Insults and Comebacks”. It was highly cherished by the audience. He has also worked as a writer for ‘On AIR with AIB’. Abhishek has done comedy shows like ‘Thoda Saaf bol’ and ‘Jealous of Sabjiwala,’ which turned out to be hits. He has also done various national and international shows.
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7. Dolly Singh
![Dolly Singh]()
Followers: 1.6 MEngagement Rate: 0.70%About the Creator:
Dolly Singh is a distinguished fashion blogger, social media content creator, influencer, and actress, best known for her comedy sketches on Instagram. She worked for the website iDiva for a brief period, during which she built huge online traction for creating and portraying very relatable characters like Raju Ki Mummy and South Delhi Girl. These characters went viral for humorously depicting the everyday lives of Indians. She has also acted in projects like Double XL (2022) and Modern Love Mumbai (2022). She made it to the Forbes India 2022 Digital Stars list.
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8. Aakash Gupta
![Aakash Gupta]()
Followers: 1.5 MEngagement Rate: 1.79%About the Creator:
Aakash is a stand-up comedian from Delhi, India. He was a peculiar performer who had a gift for getting people to laugh. One of the best Indian comedy Instagrammers began his comic career by imitating his ‘maasi’ during family gatherings. Since then, the trajectory has been upward. One of the unique qualities of Aakash is the fact that he utilizes his gestures, movements, and relatable examples to make sure people connect with his story on a deeper level, making him extremely funny. On his Instagram account, he uploads many comedy reels and posts updates regarding his shows and how the previous shows went.
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9. Viraj Ghelani
![Viraj Ghelani]()
Followers: 1.3 MEngagement Rate: 5.33%About the Creator:
Viraj Ghelani is one of the most popular comedy Instagram influencers in India. His ability to churn out comedy videos on some of the most trending or relatable topics is unmatched. His comedy reels will make you drool with laughter. The amount of loyalty he has been able to create with his quality content, consistency, and interactions with his followers is unbeatable. He has been so successful in his career that he recently did a movie with Dharma, known as Govinda Naam Mera. He gained a lot of traction and appreciation for his acting and comic timing.
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10. Rahul Subramaniam
![Rahul Subramaniam]()
Followers: 915kEngagement Rate: 2.21%About the Creator:
Rahul Subramanian is a former brand manager turned comedian. This comedian from Mumbai, India, has been performing since 2014 when he made his debut by teaming up with his friend Kumar Varun to win the first-ever YouTube Comedy Hunt (sketch video competition), Virgin Pants, and Canvas Laugh Club (all-India open mic competitions). This gives one of the finest Indian comedy influencers insane credibility in the space. On his Instagram, you will find a lot of unseen footage of his standups, updates about his shows, etc. His ability to stay respectful and witty simultaneously makes his comedy a favourite amongst all.
Before You Go
With comedy being a lovable genre, it has become a go-to choice for marketers due to its wide reach, higher engagement, and natural brand integration. Brands are simply killing two birds with one stone by partnering with the top comedy influencers in India. They are gaining millions of visibility and they are becoming a part of the entertainment people actually enjoy.
