Through changing trends and seasons, fashion in India remains a borderline obsession.
Sarees. Sherwanis. Streetwear or co-ord sets.
Fashion here moves with moods and moments, and each outfit carries its own story of class, culture, celebration, self-expression, and belongingness.
Make no mistake, India’s fashion scene has found its stride. And it’s nothing short of riveting. The market was valued at $60.12 billion in 2024 and is expected to double, i.e., reach $124.32 billion by 2030. (TechSci Research)
What started with only exclusive runways of fashion weeks and glossy magazine spreads has now been fed to us by fashion YouTubers in India who have thousands, if not lakhs, of eyeballs watching their content around fashion. Between the horror of juggling between Pinterest boards before a major event and putting together an outfit at the eleventh hour, India’s top fashion YouTubers have built a space that’s equal parts aesthetic and advice.
India’s fashion YouTubers' content has kept their audience hooked to their very core. These fashion YouTubers in Indiaare solving real wardrobe dilemmas, answering everyday fashion questions, and showing up on your feed when you need them the most.
They share content like-
- Outfit ideas for every mood and moment
- Clothing care tips that keep your favourites fresh
- Sustainable fashion that doesn’t compromise on style
- Styling tips and tricks for college fests, weddings, workplace
- Fashion hauls and reviewing new clothes
With such relatable and helpful content, they’ve built a community. One that listens, engages, and buys what they recommend.
After all, often more than not, it’s a YouTube video that helps someone decide what to buy. And this ability to shape opinions, influence style, and guide spending hasn’t gone unnoticed.
Fashion brands have caught on.
They’ve seen the sway and realized their potential to influence consumer behaviour and buying decisions. Hence, in order to gain visibility and increase sales, they now choose to partner with these leading fashion YouTubers in India to target a niche and engaged audience.
In light of that, our top influencer marketing agency has curated and compiled a list of the top fashion YouTubers in India for your brand to partner with.
List of the Best Fashion YouTube Channels in India
-
![Karron Dhingra]()
1. Karron Dhingra
Subscribers: 6.31 MAbout the Creator:
Karron S Dhingra is a top fashion YouTuber in India who has been featured on NDTV, Maxim India, Mensxp, Times Life, News X, The Chronicle, GQ, and many more media outlets. He possesses a vast knowledge of men's fashion. He can also help you adorn the latest fashion with budget-friendly outfits. Additionally, Karron covers beard styling (for different face shapes) and suits, watches, and shoe combinations. He was also the first man to appear on the cover of "Shades Of Women" magazine. In 2019, Karan won the "Best Male Fashion Blogger Award," and in 2020, he bagged the Best Digital Creator Male Award.
-
2. Isha Borah
![Isha Borah]()
Subscribers: 1.75 MAbout the Creator:
Isha Borah is one of the top Indian fashion YouTubers, known for putting together stunning outfits and incredible Indian wear. She provides outfit inspiration for various occasions like everyday wear, festive attire, office looks, etc. The creator mostly creates short-form videos on YouTube, providing quick tips and tricks for styling. She usually also shares fashion hacks like how to fix your loose pants, loose kurta, etc. Isha also advocates for mindful fashion choices and encourages her audience to make sustainable wardrobe decisions.
-
3. Megha Bahuguna
![Megha Bahuguna]()
Subscribers: 1.47 MAbout the Creator:
Megha Bahuguna, a civil engineer from Delhi, gained popularity for her stellar fashion content on YouTube. She shares fashion tips for every face and body type. She loves showcasing Indian ethnic wear in her videos. The YouTuber aims to change the perception of the world towards ethnic wear by creating her unique and fun style versions. Additionally, Megha creates travel content, lookbooks, fashion under budget, wardrobe tours, recreating celebrity looks, shopping hauls, provides jewellery tips, Indian fashion basics, and more.
-
4. Kritika Khurana
![Kritika Khurana]()
Subscribers: 860kAbout the Creator:
Kritika Khurana, aka “That Boho Girl”, has established herself amongst the most popular fashion YouTubers in India. The young fashionista is a certified fashion designer and a travel bug. She loves putting together mesmerizing outfits and loves to share content about the latest fashion trends. Kritika has been featured on the cover of Cultured Wedding magazine. The YouTuber was listed in the Forbes 30 under 30 list and counted amongst India's top digital stars in 2022.
-
5. Shreya Jain
![Shreya Jain]()
Subscribers: 759kAbout the Creator:
Shreya Jain from Delhi, India, is a content creator, YouTuber, and makeup specialist. She is one of the top fashion YouTubers in India for makeup, fashion and DIY. Following YouTube, Shreya created her blog “Beauty in the Third World”, unboxing, reviews, and step-by-step makeup guides. Shreya also founded her shopping and retail brand called SJ Merch, where she promotes her cool, quirky, and upbeat merchandise. She provides makeup tips, hairstyling tutorials, Bollywood celebrity-inspired makeup, foundation routine, clothing/jewellery hauls, DIY, skincare routine, bridal makeup, weight loss tips, and lookbooks.
-
6. Vaibhav Keswani
![Vaibhav Keswani]()
Subscribers: 672kAbout the Creator:
Vaibhav Keshwani is known for his content around fashion styling, grooming, and practical fashion advice tailored for the modern Indian man. With such helpful content, the creator has built a community and has become a go-to source for fashion enthusiasts seeking relatable and actionable insights. He provides inspiration for various occasions, such as everyday wear, date nights, and seasonal outfits. Vaibhav shares grooming routines and skincare tips that complement his fashion content.
-
7. Rajvee Gandhi
![Rajvee Gandhi]()
Subscribers: 400kAbout the Creator:
Rajvee Gandhi is a famous fashion YouTuber in India known for her relatable approach to style. Rajvee loves uploading fashion hauls. Some of her recent loved fashion hauls are Colaba Street Shopping & Fashion Haul, Street Shopping Hill Road Fashion Haul, Dubai Haul, Canada Haul, and more. She also shares her recommendations for prominent sales of fashion brands. The creator also loves to share her fashion experiences from trips to places like Goa and Paris. She is also famous for creating unique pieces like a boho jeweled Navratri jacket.
-
8. Rupali Hasija
![Rupali Hasija]()
Subscribers: 346kAbout the Creator:
Rupali Hasija, famously known as Curl Girl, is a popular Indian fashion YouTuber known for championing mid-size fashion. She is a style enthusiast making mid-size fashion easy, accessible, and wearable for you. Rupali also promotes body positivity. The creator provides practical advice on how to style outfits for mid-sized bodies and emphasizes comfort and confidence. She also uploads fashion comparison videos. Through videos like "Model Vs Mid Size, Who Wore It Better?", she challenges traditional beauty standards and showcases the versatility of fashion across different body types.
-
9. Sakshi Sindwani
![Sakshi Sindwani]()
Subscribers: 150kAbout the Creator:
Sakshi Sindhwani is a plus-size Indian fashion YouTuber who's changing society's perception of body types. Sakshi Sindhwani was featured on Forbes's list of top 100 digital stars. This creator and model has dedicated time and energy to breaking multiple stereotypes associated with body image. As one of the top fashion vloggers in India, Sakshi empowers her audience to flaunt their looks without shame. Sakshi recommends home eco-friendly products that do justice to the curves. She successfully runs one of the top fashion YouTube channels in India, where she often shares outfit ideas, new styles, DIY content, travel vlogs, makeup tutorials, haul videos, and lookbooks.
-
10. Juhi Godambe
![Juhi Godambe]()
Subscribers: 57.2kAbout the Creator:
Juhi Godambe is a famous fashion YouTuber in India, known for her chic and contemporary style. She provides behind-the-scenes glimpses into major fashion events, such as Milan Fashion Week, and shares her experiences with brands like Gucci and Versace. She also provides practical advice on assembling outfits for various occasions, like professional settings and casual outings. In collaboration with other fashion experts, she discusses sneaker trends and how to incorporate them into everyday wear.
Wrapping Up
As we move forward, we have established the fact that these top fashion YouTubers in India possess the power to influence the purchasing intent of consumers, that too, not just passively, but with consistent content and trust. Hence, brands are vying to partner with these Indian fashion YouTubers for better product placements and get their brand in front of the right eye.
