Being a country that offers a plethora of unique experiences and a vast array of landscapes, from the snow-covered Himalayas in the north to sun-kissed tropical beaches in the south, from the golden deserts of the west to the lush, dense forests with wildlife sanctuaries and national parks of the east, India has been attracting both domestic and international tourists for ages now.
Cultural festivals, cuisine, and historical monuments like the Taj Mahal, Rajasthan forts, Kerala backwaters, and whatnot intrigue tourists to explore such gems. On top of that, over 38 UNESCO World Heritage Sites in India make it a globally appealing destination for travelers seeking India’s history, adventure, and culture.
That said, with 65% of India’s population under 35, the country has a young, aspirational demographic with an insatiable appetite for travel, adventure, and unique experiences.
All this has led to the rise of travel influencers in India who highly relate to this demographic by sharing their one-of-a-kind adventures, discovering hidden gems, providing tips on touristy places, sharing affordable travel hacks, and recommending the best restaurants, accommodations, and sundry of other topics related to your journey to enhance it further.
Given the widespread reach of their high-quality content, brands, travel companies, tourism boards, hospitality sectors, and restaurant chains have taken note of these travel influencers’ broad audience base and loyalty.
*Cut to these outstanding partnerships that help brands gain an edge over their competition*
Through these partnerships, brands can build credibility, gain consumer trust, increase visibility, and boost awareness in ways that connect with their potential audience. With their potential to influence and shape their audiences' opinions, these brands are increasingly partnering with them to gain the upper hand in the industry.
The top influencer marketing agency in India has compiled a list of the Indian top travel influencers after thorough research and analysis of their engagement rate, brand affinity, past collaborations, audience segmentation, and a few other factors.
List of Top Travel Influencers in India (2025)
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![Naman Bardiya]()
1. Naman Bardiya
Followers: 5.3 MEngagement Rate: 2.07%About the Creator:
Naman Bardiya is one of the top travel influencers in India who has gained immense traction in and beyond India. To travel to all 196 countries in one day, Naman has already explored and shared his journey of 28 countries with his followers. But that’s not it; Naman is also a TEDx speaker and an open-water scuba diver. The creator has recently traveled to countries like Kyrgyzstan, Kazakhstan, Uzbekistan, Georgia, Bahrain, Bhutan, Jordan, and more. He has worked with brands like Govo Life, Vox Furniture UAE, JBL, etc.
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2. Prabhjot Singh
![Prabhjot Singh]()
Followers: 3.8 MEngagement Rate: 1.92%About the Creator:
Based in India, Prabhjot Singh has curated a vast audience base through his travel content on Instagram. He has recently explored countries like the UAE, Turkey, Prague, Germany, Netherlands, Belgium, France, the United Kingdom, and more in 2024. Prabhjot shares his complete experience on a trip, from accommodation and food to his sightseeing. Along with his travel content, the influencer also showcases thrilling adventures like Sky diving in Thailand with his complete experience. He has worked with brands like Easy Lottery, Airwheel UAE, Govo Life, JBL, and Vox Furniture UAE.
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3. Varun Aditya
![Varun Aditya]()
Followers: 3.7 MEngagement Rate: 2.96%About the Creator:
Varun Aditya is a travel and wildlife content creator in India. Varun is best known for his photography and his visual storytelling skills and comes under the list of top travel influencers in India. The creator possesses a unique ability to send people on virtual journeys with his impeccable storytelling skills. Varun was also the Natgeo Nature Photographer of the Year 2016. Along with his passion for travel and nature, Varun is also an automotive enthusiast. The creator also usually collaborates with hotels and stays and is Sony's alpha ambassador.
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4. Shashank Sanghvi
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Followers: 3.4 MEngagement Rate: 1.21%About the Creator:
With a passion for luxury traveling, Shashank Sanghvi has explored 41 countries and a total of 75 cities worldwide. The creator holds extreme interest in niches like luxury cars, hotels, planes, watches, and perfumes. Shashank was also awarded the Luxury Lifestyle & Travel Influencer for two consecutive years in 2023 and 2024. He has worked with brands across many industries, like Bank of Baroda, Ajio, Code, Mercedes Benz, etc. Shashank recently went on a European tour and explored places like Berlin, London, Aston, Budapest, Prague, and more.
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5. Harjinder Singh Kukreja
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Followers: 2.5 MEngagement Rate: 2.78%About the Creator:
Harjinder Singh Kukreja is a Sikh who creates family travel content in India. He produces fun travel content along with his family- wife and children and shares their complete experiences with his followers. He has also been honored by the Ministry of Culture and former prime minister Dr Manmohan Singh. Altogether, they have recently explored Amilla Maldives, Abu Dhabi, Dubai, Jordan, Bhutan, Japan, and many other places in and beyond India. Some of the brands Harjinder has recently partnered with are Saudi Tourism and Pot & Bloom.
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6. Simran Kaur
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Followers: 2.4 MEngagement Rate: 0.91%About the Creator:
Being one of the leading travel Instagrammers in India, Simar Kaur has formed a community of loyal and dedicated followers over the years of quality travel content. Whenever Simran is on a trip, she takes over the story and provides every intricate detail of her journey to her followers for better understanding and virtual experience. She was recently on a European tour and has traveled to countries like Ireland, the UK, Amsterdam, Italy, etc. Brands like Skybags, Ultrawin, and Ajio have collaborated with Simran to execute their influencer marketing campaigns.
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7. Chahat Anand
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Followers: 2.3 MEngagement Rate: 0.44%About the Creator:
With an utmost love for travel and food, Chahat has established herself as one of the top travel influencers in India. During her travel endeavors, Chahat not only showcases her adventures but also famous food and dishes while traveling the place. For instance, she visited Taiwan in December 2024 and tried the famous biggest boba tea, Dragon Fire bubble tea, the renowned tea pump, and more such fun and unique food adventures. If you love traveling while enjoying the city’s special and famous food, Chahat should be your go-to travel creator.
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8. Abdul Rouf
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Followers: 2.2 MEngagement Rate: 1.38%About the Creator:
Abdul Rouf is a well-known adventure traveler and cinematographer in India. The creator mostly travels to places in Kashmir, exploring hidden gems as well as famous touristy places. Abdul takes absolutely breathtaking pictures and videos of snow-covered mountains, valleys, stunning lakes, and whatnot. He also creates depth in his content by adding emotional factors like old songs playing on the radio, showcasing the Kargil zone with his extraordinary storytelling. Some of the brands Abdul has advocated for are Explurger, TATA Motors, Ola Electric, Royal Enfield, Poco, Samsung, and various hotels and stays.
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9. Toiub Khan
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Followers: 2 MEngagement Rate: 0.7%About the Creator:
Based in Kashmir and living in Hyderabad, Toiub is a leading travel content creator and cinematographer in India. With his content on Instagram, Toiub gives his audience ‘that pahad wali feeling.’ He has also been featured in the Retro Kolkata Magazine for his immense contribution to travel content creation. Toiub’s content can be described as peaceful, with expertly edited videos and perfectly combined songs. Over the past year, he has worked with brands like Carriall, Echor Hotels Srinagar, Coofandy, The Cricket Mohali, etc.
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10. Harkirat Kaur Kukreja
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Followers: 1.8 MEngagement Rate: 3.38%About the Creator:
Harkirat Kaur Kukreja is a family travel influencer based in Ludhiana, India. Harkirat, along with Harjinder Singh Kukreja, are well-known for their family travels, exploring destinations worldwide while instilling Sikh values in their children. The couple shares their family experiences and inspires other parents to start their own journey with their children. She has also collaborated with Saudi Tourism, Kinder, Mleiha Resort in Sharjah, Sharjah Tourism, and more.
Who are Travel Instagrammers?
Travel Instagrammers are content creators who focus on sharing their traveling experiences with their community. They document their journeys and provide knowledge about destinations, cultures, travel tips, accommodations, local cuisine, and whatnot. Their main purpose is to inspire followers to explore new places, provide travel guidance, and share itineraries.
As the industry grew, each influencer found their niche in the travel sector, like luxury travel influencers, solo travel influencers, etc.
Types of Indian Travel Influencers
- Motorcycle travel Influencers- These influencers explore the world with their bikes and share their experience with all the travel enthusiasts who also want to see the world with their bike.
- Offbeat Travel Influencers- These influencers explore offbeat places like hidden gems, quirky attractions, lesser-traveled places, and unique cultural experiences. They share their experience of offbeat traveling with people who want to explore different kinds of world.
- Adventure Travel Influencers- These influencers focus on extreme sports like skydiving, surfing, trekking, and exploration of remote destinations for a thrill factor. Their primary audience is thrill-seekers and adventure enthusiasts.
- Budget-friendly Travel Influencers- These influencers give you the best budget-friendly tips for traveling around the world, which most people can afford. Tips include staying, traveling, tickets, etc.
- Luxury Travel Influencers- These influencers focus on comfort more than budget. They visit luxurious restaurants, extravagant palaces, and hotels and share their experience on social media platforms.
- Food Travel Influencers- These influencers love to try new and local cuisines and share their experiences while traveling to new places.
- Couple Travel Influencers- Couple influencers, i.e., two people that can be husband-wife or two friends, travel together, experience the world, and share their joint experience.
- Family Travel Influencers- These influencers travel with their kids and to family-friendly destinations and also provide parenting tips on the go.
- Solo Travel Influencers- These travel influencers explore the world alone without any partner and share their solo traveling experience. They also provide safety tips and hacks for solo travelers.
- Photography Travel influencers- These influencers' sole purpose is to capture stunning visuals of landscapes, architecture, and people. Their content focuses more on the visuals and less on the experiences, showcasing the beauty of each place through a creative eye.
Wrapping Up
As we approach the end of our blog, it’s vividly clear that travel influencers in India have hooked millions of audiences with their authentic, inspiring, and informative content and keep their followers interested and excited about new travel experiences. Every travel influencer in India has their unique flair and ability to communicate with their audiences- some with breathtaking sceneries, some with extraordinary storytelling, and some with expert tips that make travel way more accessible.
Through their creativity and passion, they’ve turned travel into an art of sharing experiences, and in doing so, they have become key figures in the Indian travel industry.
