50+

Videos Delivered

600K+

Views achieved

1

week Campaign

Strategy

  • Leveraging the expertise of tech & lifestyle micro influencers through strategic hiring.
  • Tech influencers aligned to emphasise their Republic Day Electronic sale.
  • Creation of YouTube videos content in different regional languages (Hin, tamil, Mal, Guj, kan, telugu, ben, mar).
  • To establish authentic messaging and content for H&M, aligning it with each celebrity's unique personality and lifestyle.

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