A micro-influencer is a social media influencer who has a following range from 10000 to 100000 people. A micro-influencer inspires and motivates people of particular interest. They are social media micro- influencers who create content in a particular niche with personalized creativity and consistency for a targeted audience.
YouTube's reach is truly global, with nearly a quarter of the world's population -- a staggering two billion monthly active users -- tuning in to this vibrant platform.
Within this vast community, a special group stands out:
Micro-influencers. These influential content creators, who typically have between 10k to 50k subscribers, represent a significant portion of YouTube's rich tapestry.
At Grynow, we've recognized the immense potential of this segment, working closely with over 50,000 micro-influencers. Our commitment and specialized approach have earned us the reputation as India's foremost micro-influencer marketplace. See More
Instagram, bustling with one billion monthly active users, is a hotbed for micro-influencers. As per the platform's own data, 15.7% of users, with 1,000 to 10,000 followers, are considered potential micro-influencers.
This impressive figure equates to 157 million potential global collaborators for brands.
In India, ranked second for active Instagram users after the USA, this thriving influencer community presents a golden opportunity. Recognizing this potential, Grynow has stepped in to bridge the gap between brands and creators, crafting a vibrant marketplace within India's fertile micro-influencer landscape. Join us, and leverage this unique connection for your brand's success. See More
As India has a vibrant range of demographic population, across regional and ethnic borders, our micro-influencers database is increasing exponentially. According to Economic Times, people prefer watching content in their native language and have leverage this potential. We have tie–ups with Tamil, Telugu, Bengali and Marathi language-based content channels as well. See More
Micro-influencers, with less yet genuine followers, boast up to 8% of likes/comments from total followers on platforms like Instagram, compared to just 1.7% for influencers with 10 million+ followers.
Studies reveal that micro-influencers' credibility and transparency encourage followers' parasocial interaction, leading to purchase intention, and Grynow leverages this trust to create authentic connections. See More
Studies reveal that for businesses looking to tap into a more targeted audience online without exceeding their budget, micro-influencers would be a worthy investment.
Grynow offers affordable solutions without compromising quality. Our strategic approach ensures a strong ROI, making micro-influencers a worthy investment for small and large businesses alike. See More
Micro-influencers account for 47.3% of influencers, allowing Grynow to tap into various niches and specialized interests. Grynow provides a Cluster of different micro-influencers present at
different locations with respect to their availability in the market.
Our ability to engage with multiple influencers across different market segments ensures a broad reach, targeting audiences that might be missed with macro-influencers. We also conduct consumer behavior researches to create compelling content that inspires users to take action. See More
Micro-influencers form close bonds with their audience, fostering higher engagement and boosting your brand's reputation. Millennials perceive influencer marketing through micro-influencers
as an authentic way of evaluating products and brands.
Grynow capitalizes on this authenticity by carefully selecting micro-influencers who resonate with your brand's values and vision. By fostering genuine relationships between influencers and their followers, Grynow ensures that endorsements are not only persuasive but also grounded in trust and credibility. This approach amplifies the authenticity of your brand, turning viewers into loyal customers. See More
Micro-influencers have over a 20% higher conversion rate, helping brands boost awareness/e-commerce sales. We tap into highly curated communities, enabling a degree of focused targeting with
By engaging influencers of different ages, races, and orientations, we ensure a diverse and inclusive marketing strategy. See More
Our methods are grounded in extensive research, including findings that micro-influencers have up to 22.2 times more "buying conversations" and are perceived as more credible and knowledgeable. We weave micro-influencers into your broader marketing program in a customized and authentic way, aligning with your brand's marketing objectives.
According to a recent survey by HubSpot, 640 out of 1000 marketers enumerated micro-influencers among the creators they worked with during 2022. Out of which 53 percent of marketers said they plan to collaborate with micro-influencers in 2023 too.
Grynow's chosen micro-influencers are the best for influencer marketing because they combine authenticity, high engagement rates, and targeted influence to deliver impactful brand promotion. See More
Grynow's chosen micro-influencers are known for their high engagement rates. Their close-knit follower base ensures that each post, story, or update is seen and interacted with, maximising your brand's visibility.
Our micro-influencers connect personally, creating a more meaningful interaction that translates into higher engagement rates.
This optimal engagement ensures that your brand message reaches the right people at the right time. See More
Our micro-influencers don't just promote your brand; they inspire their followers to take action. Their authentic endorsements and personal experiences with your products or services motivate their audience
to make purchasing decisions.
By sharing real-life experiences and demonstrating the value of your offerings, Grynow's micro-influencers act as trusted advisors, guiding their followers towards making informed and confident purchasing decisions. This targeted motivation turns casual interest into tangible sales. See More
The loyalty of a micro-influencer's followers often extends to the brands they endorse. By partnering with Grynow's chosen influencers, your brand can tap into this loyalty, fostering a dedicated customer base that values your products. Our micro influencers build trust and credibility through consistent and honest communication, creating a loyal following that sees your brand as a trusted partner. This loyalty extends beyond a single purchase, leading to repeat business and long-term customer relationships. See More
Our micro-influencers are the world class content creators. They know how to present your brand in a way that resonates with their followers, creating compelling narratives that highlight the unique value of your products or services. With Grynow, you're not just getting a shoutout; you're getting carefully crafted content that tells a story, engages the audience, and aligns with your brand's identity and values. This quality content creation enhances your brand image and sets you apart in the crowded marketplace. See More
In-depth research and expertise drive our unique competitive advantages. We understand your brand's goals and recommend the best-matched, 100% verified micro-influencers on platforms like YouTube or Instagram to maximize awareness, leads, and sales. See More
Grynow has ties with over 50,000 micro-influencers, all verified by our experts. Our relationships with credible YouTubers and Instagrammers ensure real value and true authenticity.
With 6+ years of specific experience, our award-winning company has a profound leading edge in influencer marketing. We are recognized as key opinion leaders and “subject matter experts” in the industry.
The influence of Grynow's chosen micro-influencers extends beyond mere numbers. They have the power to shape opinions, change perceptions, and drive trends among their followers. By partnering with them, your brand can leverage this influence to achieve
its marketing goals.
Grynow's influencers are thought leaders in their niches, and their endorsements carry weight. They don't just influence buying decisions; they influence lifestyles, preferences, and values, aligning their followers with your brand in a profound and lasting way.
By focusing on these critical areas, Grynow ensures that the micro-influencers we choose for your brand are not just popular but effective in driving your marketing objectives. See More
Connect with us today to discover the Grynow difference!Contact Us
Smytten is India's Largest Premium Discovery Platform with Free Trials & Curated Shopping from 350+ Premium Brands. We collaborated with 58 Indian beauty micro-influencers on Instagram who had followers count ranging from 10k – 70k. Today, Smytten has 105k followers on Instagram with more than 1 million plus app download on mobile phones.
Grynow also collaborated with micro-influencers on YouTube. Junglee Games is a Silicon Valley based gaming company, with 250 million users, its most downloaded games are Junglee Games Teen Patti and Rummy. Grynow collaborated with Indian Youtubers who have 50k above subscribers to promote Junglee Games. Our network is expanding and thriving in giving brands and businesses their targeted market. Micro-influencers in India offer great affluence to an upcoming business. Grynow tremendously contributes to the successful marketing campaigns of brands by connecting them with the best niched micro-influencer in India. See More
Firstly, to identify a micro- influencer for your particular brand, you have to analyse its target audience (followers), which type of people follow him / her, what is the engagement rate, sentiment analysis and not just picking up any influencer with subscribers / influencers count.
We, Team Grynow, are the marketing and story-telling experts for choosing the right social media micro influencer for your brand. We strive to match the target audience of your brand with target audience (followers/subscribers) of the YouTuber/Instagrammer. This way, your business gets better awareness, great leads and of course marvellous sales. We always want our customers to be delighted.
Micro influencer marketing is beneficial for brands because they offer authentic connections to a targeted audience. With higher engagement rates and trust levels, they can reach niche markets that may be overlooked by larger influencers. Their cost-effective nature and ability to create personalized and engaging content make them vital in shaping brand perception, boosting sales, and building long-term loyalty. Grynow's specialized approach in micro influencer marketing further amplifies these benefits, aligning the brand with influencers that resonate with the brand's values and vision.
Grynow meticulously verifies all the micro influencers in its network. By examining their credibility, engagement, and alignment with brand values, Grynow ensures that the influencers are genuine and capable of creating real value for the clients. This authenticated process ensures transparent relationships, fostering trust and reliability in the campaigns.
Grynow's micro-influencer marketing services are suited for both small and large businesses across various industries. From beauty and gaming to lifestyle and technology, Grynow's diversified and targeted approach helps in reaching specific audience segments, ensuring a strong ROI and creating a unique brand identity. The flexibility in cost and approach makes it a valuable strategy for different types of businesses.