Who are Micro influencers?
A micro-influencer is a person of lucrative personality and have skill based knowledge to influence or inspire or motivate certain quantity of people in their niched content (industry) they create. They are social media micro- influencers who are able to create content with personalised creativity and consistency for a targeted audience, however, their followers are in the range of 10,000 – 100,000 i.e higher than followers of nano influencers (1000-10,000) and definitely lesser than the followers of macro influencers (100,000-500,000).
