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Mega-influencers - 100,000 to 1 Million followers
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Macro- Influencers – 100,000 to 500,000 followers
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Micro- Influencers – 10,000 to 100,000 followers
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Nano influencers – 1000 to 10,000 followers
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A Micro influencer is any channel or page having 10,000 – 100,000
followers or subscribers count across any social media platform.
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They mainly have a following of a targeted audience as per their categorical
content.
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Their followers and subscribers are mainly age and gender-specific, often
geographically also.
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Most Micro-influencer in India have a language based following as India has
22 major languages.
How to Identify a Micro-Influencer for your brand?
Firstly, to identify a micro- influencer for your particular brand, you have to
analyse its target audience (followers) , which type of people follow him / her,
what is the engagement rate, sentiment analysis and not just picking up any
influencer with subscribers / influencers count.
We, Team Grynow, are the marketing and story-telling experts for choosing the
right social media micro influencer for your brand. We strive to match the target
audience of your brand with target audience (followers / subscribers) of the
Youtuber / Instagrammer / Tik Toker. This way, your business gets better
awareness, great leads and of course marvellous sales. We always want our
customers to be delighted.
Benefits of choosing Micro Influencers over Macro or nano influencers for Brands.
- The influencer marketing industry is estimated to be $10 billion dollar
industry, however consumers are more likely to trust more micro-
influencers recommendation.
- Studies show micro-influencers engagement are more genuine and organic.
- Influencer marketing costs vary from $100 - $1M dollars per post globally,
however as per various statistics micro-influencer pricing is proved to be
more cost-effective in terms of ROI.
- The emotive and trust relation built around the personal experience of a
marketed or promoted product by a micro-influencer is more relied than a
normal TV ad.
Grynow is a trusted micro-influencer marketing platform in India, creating the
perfect network of micro-influencers with brands for better awareness and sales.
According to studies, micro- influencers with genuine 20,000 or lesser
subscribers/followers get better results for brands.
Through us, brands get a higher engagement and rise in sales with our top micro
influencers in India and abroad as they have selective audience
Our marketing strategies have proved, we are now one of leading micro-
influencer companies in India that have more than 2000 micro- influencers on
board on Youtube, Instagram and Tik Tok.
Top Micro Influencers in India
We, Grynow, have tie-ups with more than 2000 top micro influencers in India.
As India has a vibrant range of demographic population, across regional and
ethnic borders, our micro-influencers database is increasing exponentially.
According to Economic Times, people prefer watching content in their native
language and have leverage this potential. We have tie – ups with Tamil, Telugu,
Bengali and Marathi language-based content channels as well.
Micro Influencers Statistics:
Micro influencers on Instagram
- As per Instagram, 15.7% of its users who have 1,000 to 10,000 followers,
are potential micro-influencers. So Brands have 157million micro-
influencers to choose from globally.
- Overall, Instagram has 1 billion active users monthly and India has the most
active users after USA.
- Building the perfect hub for micro-influencer agency in India which caters
both brands and creators.
Micro influencers on YouTube
- According to Economic Times, YouTube has recorded 265 million monthly
active users in India.
- Over 1200 Indian YouTubers have over crossed the 1 million subscribers
mark in 2019.
- Grynow has worked with more than 2000 micro-influencers, making us the
best micro-influencer marketplace in India.
Micro influencers on Tik Tok
- Tik Tok as a platform has more than 1.5 billion active users globally.
- India has the largest base with 43% new users.
- Tik tok app has been downloaded over 1.5 billion times on mobile devices.
- Tik tok has been downloaded 467 million times in India, which makes nearly
one-third of its total downloads.
Why Grynow is the leading micro influencer marketing plartform in India
Grynow is a certified influencer marketing agency in India for Bytedance (Tik Tok).
We have a database of micro-influencers on tiktok to give you the best micro-
influencer campaigns for your brand and product.
Campaigns executed by us through Micro influencers
Smytten campaign executed on Instagram
Smytten is India's Largest Premium Discovery Platform with Free Trials & Curated
Shopping from 350+ Premium Brands.
We collaborated with 58 Indian beauty micro-influencers on Instagram who had
followers count ranging from 10k – 70k.
Today, Smytten has 105k followers on Instagram with more than 1 million plus
app download on mobile phones.
YouTube – Junglee Games
Grynow also collaborated with micro-influencers on Youtube.
Junglee Games is a silicon valley based gaming company, with 250 million users,
its most downloaded games are Junglee Games Teen Patti and Rummy.
Grynow collaborated with Indian Youtubers who have 50k above subscribers to
promote Junglee Games.
Our network is expanding and thriving in giving brands and businesses their
targeted market. Micro-influencers in India offer great affluence to an upcoming
business.
Grynow tremendously contributes to the successful marketing campaigns of
brands by connecting them with the best niched micro-influencer in India.
Hire us today!
