Who are beauty influencers?
Fashion influencers are people who focus on fashion content – blogs, vlogs, and videos – and with their knowledge and expertise in the particular field; they are able to influence the buying decisions of their audiences. From carrying out reviews of fashion and lifestyle products to promoting brands, raising awareness about different fashion brands to offering fashion tips to their followers, there is plenty that these fashion bloggers and vloggers do to keep their community engaged and growing.
Instagram is the most preferred social media platform when it comes to a premium niche like fashion. As per data available it has been seen that 77% of fashion micro-influencers prefer Instagram because of the visual prowess of the medium. The case of Lord & Taylor is a classic example. The retailer brand collaborated with about 50 top fashion bloggers on Instagram where each wore and posed in the same dress and uploaded the same on their Instagram profiles. The dress was completely sold out before the next week came in! This is the power of Instagram and influential fashion bloggers.
Collaborating and working closely with the top fashion Instagram influencers can be a worthy proposition for brands for they are instantly able to create a connect with the audience of the influencer cutting across geographical boundaries. As social media and especially Instagram becomes more and more powerful, brands are also moving out of the celebrity endorsements and brand ambassadors to embracing social media and Instagram influencers. Though the Global Web Index has reported the market penetration of Instagram in India at 19%, brands are looking at leveraging these numbers to make the right impact on the Instagram community.
Science has proved beyond doubt that when it comes learning or accepting new ideas, our brains work faster when fed with visual signals. This is exactly why social media platforms like Instagram are so popular especially in the niche of fashion and beauty because the audiences see images and videos that instantly make a meaningful connect with their mind and heart.
Here is a list of the top 10 Indian fashion influencers
Komal is a fashion stylist with POPxo which is a fashion portal for women. She is quite active on YouTube with her own YouTube channel. She has been into fashion from a very young age when she started to post a #Lookoftheday images on her Facebook and Instagram account.
Aashna has a beauty blog and YouTube channel called the Snob Journal. She is acclaimed as a social media celebrity and a fashion guru. She has also worked in Bollywood and is a film writer and producer too.
Kritika first tasted success on social media through her lifestyle blog called the Boho Girl. On her Instagram profile she shares her styles, pictures, her travel sojourns and the latest trends. She is a graduate in fashion designing.
Sejal has her own YouTube channel by the same name. She focuses mainly on fashion, dance, music and skits. In 2018, she started her own clothing line called StalkBuyLove.
Somya shares her fashion and makeup videos on her Instagram profile. She also is quite popular for her everyday lifestyle-related and fashion modelling photos. She has been on Instagram ever since 2013. She has worked with Maybeline India.
Completely into fashion, beauty, lifestyle and travel, Shaurya has a YouTube channel called Pretty Little Things. She shares tips, reviews, and vlogs here. She also has her own online store for dresses and attires.
Masoom won the prestigious India’s Best Luxury Fashion Blogger 2020 recently. She is also known as #MissStyleFiesta. She had started a fashion portal StyleFiesta.com right after her college. Ever since 2010 she has been sharing her daily stories on social media with her audience.
Nilam is blogger, model and a well-know fashion influencer in the social media industry. She has appeared in many commercials of brand like Samsung, Garnier, Kellogg’s and more. She is quite active on Tik Tok too.
Riya shares her daily lifestyle on her blog called Caught in a Cuff. On Instagram she shares her outfits, dresses and modelling photos.
Roshni is a mother and a fashion beauty social media influencer. She is a beauty vlogger and shares her makeup tutorials on her social media channels. She also reviews beauty and fashion products.
Hope you have found this as a relevant list of top Instagram influencers in India. Thanks for reading and feel free to share.