Top Fashion Influencers in India - Fashion Instagrammers in India

Many people are influenced by celebrities, models, peers, and designers, and now the top fashion influencers in India have turned out to be the most powerful motivators when it comes to fresh fashion styles, insights, keeping up with the latest trends, and eventually, their audiences incline towards these influencers’ choices when they buy.

This advent has also changed consumer discovery as they now look for reviews from influencers to make informed purchase decisions. 83% of young millennials prefer these fashion Instagrammers in India as their choice for taking fashion inspiration.

Therefore, instead of focusing solely on flagship retail outlets in busy high streets, TV commercials, digital ads, massive billboards, and basically only legacy media, marketers are also focusing on building a robust social media presence that caters to a younger demographic who look for their shopping inspiration on social media primarily, through influencers.

In fact, 86% of consumers have purchased attire based on recommendations from fashion influencers. (Global Fashion Influencer Study)

Hence, fashion marketers are actively adopting influencer marketing for fashion brands to leverage the power and influence of fashion creators and make themselves more relevant to cognizant customers.

Now, as the progression of influencer marketing has changed the fashion industry phenomenally, fashion brands need professional expertise to select influencers, coordinate, ideate strategies, provide creative direction, execute the campaign, and bring in impressive ROI.

Hence, leading fashion brands in India are partnering with the top influencer marketing agency in India to immensely benefit from their expertise and resources to execute hyper-targeted influencer campaigns.

Below is the curated list of the best fashion influencers in India. Let’s explore.

List of the Best Fashion Instagrammers in India

• 1. Surbhi Rathore

  Followers: 3.4 M

  Engagement Rate: 0.43%

  About the Creator:

  Surbhi Rathore is one of Instagram’s fashion sensations in India. Her fashion sense is characterized by a blend of trendy and relatable styles. She frequently flaunts a mix of casual wear, ethnic outfits, and chic Western attire. Recently, she started a series of content called 'Outfits from Scratch,' in which she showcases the creation of traditional wear. In it, she selects fabrics and materials from local shops, designs her lehengas, and then gives them to a boutique for stitching.

• 2. Mohak Narang

  Followers: 3.2 M

  Engagement Rate: 3.82%

  About the Creator:

  Mohak is stylish and mixes and matches a casual chic look with a little contemporary street style. Mohak creates content that includes functional and fashionable clothes, which allows him to attract a wide audience interested in fashion. His style incorporates luxury fashion and streetwear, which is considered appealing to his young audience. On his Instagram content, he often includes detailed captions that provide context about his look, the brands he’s wearing, and styling tips.

• 3. Soumya Daundkar

  Followers: 2.6 M

  Engagement Rate: 0.87%

  About the Creator:

  Somya is an influencer who showcases fashion with a blend of art, i.e., dance. Somya's fashion choices often reflect her vibrant personality and are well-received by her followers, who look to her for style inspiration. As far as fashion is concerned, she likes to flaunt her Indian attire, such as sarees, suits, and lehengas. Her social media feed often features her looking stunning in these elegant pieces.

• 4. Karron S Dhingra

  Followers: 2.4 M

  Engagement Rate: 0.58%

  About the Creator:

  Karron S Dhingra, or “The Formal Edit,” gets his fame through fashion content creation in India. His primary concentration has been in the genre of men’s formal clothing and grooming. Karron is known for his formal and distinguished look. He tends to wear the casual style more formally, with little touches of modification to modernize the look. On his profile, he often shares fashion advice, lookbooks, and style guides. Karron is the only influencer who transforms the lives of everyday individuals with complete makeovers with his expertise and creativity.

• 5. Sunny Chopra

  Followers: 1.9 M

  Engagement Rate: 0.64%

  About the Creator:

  Sunny Chopra is cherished by his followers for his captivating charm, fashionable looks, and versatile content. He posts his fashionable outfits, from comfortable ‘street style’ clothes to formal attire. Sunny’s one of the mainstream content formats is the “Get Ready With Me” (GRWM) videos. In these videos, he shows his audience how he chooses the pieces he wears and how to style such pieces, and mix colors, as well as how he chooses combinations of colors and how he accessorizes the outfits.

• 6. Isha Borah

  Followers: 1.9 M

  Engagement Rate: 2.2%

  About the Creator:

  Isha Borah is one of the most followed Indian fashion influencers. She is a beauty blessed beyond perfection. She loves dressing up in different outfits and sharing her stunning outfits with her fans. She is a style and fashion icon. Her extraordinary fashion taste and stunning photos are a sensation on Instagram. Also, her videos are super aesthetic. She shares the best fashion tips and techniques with her fans so that they can always stay on trend and become stars of the show wherever they go.

• 7. Komal Pandey

  Followers: 1.9 M

  Engagement Rate: 2.77%

  About the Creator:

  Komal Pandey is one of the top Fashion Influencers in India. She has been a sensation for quite some time now. Komal Pandey is famous for his distinctive, bold, and stylish outfits, which are always in line with modern fashion trends and are characterized by her daring and sexy looks. Her unique sense of style and confident presence have made her a standout figure in the fashion world. The fashionista Komal brings innovation and style to her clothing. She frequently experiments with vibrant colors, bold patterns, and styles that are anything but monotonous, creating stylish, edgy looks.

• 8. Kritika Khurana

  Followers: 1.8 M

  Engagement Rate: 1.04%

  About the Creator:

  Kritika Khurana, famously known as “ThatBohoGirl” and a fashion icon considered by many, is best known for her engaging content around GRWM (Get Ready With Me) videos. She is famous for her impeccable style and relatable content. Over the years, she has built a loyal following by sharing fashion tips, beauty routines, and lifestyle insights. The influencer is loved for her engaging commentary and quirky comments in her content.

• 9. Anirudh Sharma

  Followers: 1.5 M

  Engagement Rate: 3.01%

  About the Creator:

  Anirudh has pioneered different styles, looks, and trends that have gone viral. The style icon has rocked every fashion imaginable and then some, like vintage, punk, streetwear, retro grunge, you name it. Anirudh has also gone beyond imagination to pool multiple styles together to produce exciting trends. There was also a “rare” occurrence where Anirudh flaunted a top hat with a floral-designed shirt and black blooming plants. The post was in collaboration with the clothing brand called the “Rare Rabbit”.

• 10. Aayushi Verma

  Followers: 1.5 M

  Engagement Rate: 2.13%

  About the Creator:

  Aayushi Verma is one of the most followed fashion content creators in India. She looks enticing in both traditional and Western dresses. Her choice of outfits is immensely popular among the GenZ, and they frequently make an effort to copy her style. Aayushi is best known for her fashion transition videos, which show both her creativity and editing skills. Apart from transitions, Aayushi also shares a variety of engaging content, including fashion tips, beauty routines, and lifestyle vlogs.

• 11. Masoom Minawala

  Followers: 1.3 M

  Engagement Rate: 0.26%

  About the Creator:

  Masoom’s journey started as the founder and CEO of Style Fiesta, India’s first online fashion website. The fashion enthusiast has been featured in leading publications such as Vogue and Cosmopolitan, which clearly shows her potential and talent. Masoom has also represented India at the Cannes Film Festival 2024, and her look was highly appreciated. From her dressing style to her make-up to the way she carries herself, she can entice anyone with a mere glance.

• 12. Rajvee Gandhi

  Followers: 1.3 M

  Engagement Rate: 1.93%

  About the Creator:

  Rajvee Gandhi is a popular Indian fashion Influencer best known for her series of ‘AnotherDayAnotherEvent’ videos, in which she takes her audience into her world as she gets ready for various events and shares valuable tips on fashion, beauty, and lifestyle along the way. She also curates content dedicated to dissecting the latest and upcoming trends in the fashion industry. As an expert in the industry, she offers insights into the fashion world through her keen observation.

• 13. Aashna Shroff

  Followers: 1 M

  Engagement Rate: 1.8%

  About the Creator:

  Aashna Shroff is one of the top Indian fashion influencers on Instagram. She is a self-made celebrity and has worked hard to reach the position where she is at present. Her beauty and fashion tips and tricks, along with amazing photos, videos, and recommendations, are immensely popular. The fashion enthusiast loves getting all dressed up and showcasing her outfits on the platforms. Along with her fashion profile, Aashna also has a page called ‘The Snob Home,’ which is a home decor page where she shares glimpses of her house and stylish decor inspirations. She recently also endorsed brands like H&M Home, Twig & Twine Home, etc.

• 14. Doll Daundkar

  Followers: 1.1 M

  Engagement Rate: 0.88%

  About the Creator:

  Doll Daundkar is a popular fashion influencer in India known for her exceptional fashion sense, impeccable makeup skills, and creative content. Her fans seem to be really into her GRWM videos, where she walks her audience through her fashion choices and styling processes. She also shares seasonal content like must-have summer essentials, summer fits, and more, as per each season's trends. In addition to her fashion content, Doll is celebrated for her gorgeous makeup skills.

• 15. Rupali Hasija

  Followers: 1.1 M

  Engagement Rate: 1.96%

  About the Creator:

  Rupali is one of the very rare fashion creators in India who is also a prominent motivational speaker. Rupali has built her empire through her unique style, motivational messages, and impactful presence across various platforms. She is not only involved in fashion but also lifestyle, skincare, and motivational content. Her ability to connect with her audience through relatable and inspirational messages has garnered her a loyal fanbase. She has a keen eye for fashion and regularly shares her outfits and styling tips.

• 16. Meghna Kaur

  Followers: 1.1 M

  Engagement Rate: 0.83%

  About the Creator:

  Meghna Kaur is one of the most famous fashion Instagram influencers in India. Her bubbly personality and innovative, engaging posts have contributed to her immense popularity. She also makes sure to write beautiful captions in her posts that add to their beauty. The meaningful words and the way she writes, reflecting on her emotions, create a bond with her audience. This is why she is adored by such a huge fan base. Her recommendations are given high regard because she only promotes high-quality products. Her honest reviews are admired by her fans.

• 17. Aarushi Dutta

  Followers: 1 M

  Engagement Rate: 1.45%

  About the Creator:

  Aarushi Dutta is a talented digital creator. She is one of the best Indian fashion influencers on Instagram. Aarushi rose to fame after participating in the 11th season of a TV reality show, Splitsvilla. She is adored by her fans for her mesmerizing looks and beautiful captions on her Instagram posts. The stunning beauty is blessed with not only looks but also writing skills. She has posted many handwritten letters and poems on Instagram, which have received tons of appreciation from her fans. The emotions she pours into her writing can also move someone to tears.

• 18. Ginni Kapoor

  Followers: 1 M

  Engagement Rate: 1.3%

  About the Creator:

  Ginny Kapoor is one of the most popular fashion content creators in India. Her cute dimples and extraordinary, mesmerizing looks make her reels even more attractive. Even a simple Instagram selfie receives thousands of likes. Ginny is also a perfect choice for many health, fashion, and beauty brands to endorse their products. On her Instagram feed, Ginni regularly posts about her outfits, fashion shoots, and lifestyle. Moreover, Ginni shares complete details of her outfits in the captions of her posts to provide a glimpse into her fashion choices and styling preferences.

• 19. Aashna Hegde

  Followers: 1 M

  Engagement Rate: 10.33%

  About the Creator:

  Aashna Hegde is one of the first creators and is a talented digital creator who has impeccable taste in fashion. Aashna has a terrific fashion sense, and her viewers love to get inspired by her jaw-dropping, gorgeous outfits put together. Aashna shows creativity through her posts. She shares GRWM videos where she takes her followers through the entire process of getting ready- outfit selection, accessorizing, makeup- and offers tips and advice along the way.

• 20. Nitibha Kaul

  Followers: 1 M

  Engagement Rate: 1.93%

  About the Creator:

  Nitibha Kaul is a renowned Indian celebrity. She is one of the best fashion influencers in India. Her styling sense and charming personality have helped her amass followers, bringing her lots of admiration and engagement. Her participation in season 10 of India’s popular reality TV show Big Boss instantly boosted her popularity as a fashion icon. Nitibha’s ideal body type and beautiful expressions make her posts more appealing. Sometimes, she is referred to as the “goddess of hotness” by her fans.

Before You Go

In the end, these top fashion influencers in India have revolutionized the fashion industry with their one-of-a-kind styles, hook-worthy content, and shaped the way brands connect with their audiences. As the industry continues to evolve, these influencers will undoubtedly remain at the forefront, inspiring trends and influencing millions.

Whether you’re a fashion enthusiast looking for fashion inspiration or a fashion brand looking to collaborate, this curated list is your gateway to the Indian fashion Instagrammers. But you most definitely will need a specialized influencer marketing agency to help you execute an ROI-oriented campaign.