Everybody loves fashion! We all love to present a style statement and be remembered. We all are conscious of the kind of fashion choices we wear and how we look. Many people are influenced with fashion statements of celebrities and now top fashion influencers.
Owing to our status as the People who love to follow them, the latest trends set by them; get inspired and are inclined towards their choices when they buy.
Fashion is evolving constantly. Although people are also influenced by the celebrities, models, peers and ensembles, designers, however the top Indian fashion influencers have turned out to be the most powerful motivators when it comes to the fresh fashion styles and insights.
People reiterate the creativity of fashion influencers on Instagram with their taste.
This advent has also changed the consumers’ expectations of a satisfying shopping experience from what it used to be. They look for reviews from other consumers & influencers to make informed purchase decisions. Therefore, apart from focussing flagship retail-outlets in busy highstreets, TV Ads, digital Ads and massive billboards, marketers are also focussing on building a robust social media presence that caters to a younger demographic who look out their shopping inspiration on social media primarily.
Indeed, 83% of young millennials prefer top fashion Instagrammers in India as their choice for taking fashion inspiration.
Moreover, as per Global Fashion Influencer Study, 86% of fashion influencers have purchased attires based on recommendations from fellow influencers.
Hence, intelligent fashion product marketers & brands are moving towards influencer marketing to leverage the power and influence of fashion creators and make themselves more relevant for cognizant customers.
This progression of influencer marketing has changed the fashion industry phenomenally. It has changed the entire eco system as customers with similar interests in fashion are more connected now, they also share their ideas, reviews and preferences on social media and this way brands are also improvising their fashion stuff by social listening.
However, fashion brands need somebody to select influencers, coordinate with them, make strategy, write scripts, execute the campaign. This all is done by an agency.
We are a top influencer marketing agency that helps fashion brands with customized strategies tailored to their needs. We help marketers to understand factors explaining consumer attitudes toward fashion Instagrammers in India and thus better select influencers talented at creating purchase intentions among existing and potential customers. We devise strategies, stories, campaigns and execute with our creators.
Who Exactly Are Fashion Influencers?
Fashion influencers are people who produce fashion content on Instagram. Millions of eyes watch when these individuals talk about style trends, specific brands, popular culture dresses, prevailing outfits in budget, body stereotypes and more. The top fashion influencers in India not only possess the best industry knowledge & expertise but are at the front of the latest happenings in the fashion and glamour domain.
Fashion is an art! And fashion influencers have proven that they have mastered this art. With a decent number of followers, they are considered thought leaders in the fashion industry as they attract viewers with strong interest in stylish fashion items. They act as taste leaders which magnify others’ attention. Majority of them upload photos/videos on a daily basis to keep their community engaged and growing.
Indian Fashion influencers on Instagram deeply affect consumers’ fashion product consumption as they have the power to persuade followers’ opinion and purchase behaviour. Some of them have launched and built their own fashion brands too, fast-moving up the creator economy. To become the best version of ourselves, we all as followers, constantly seek their recommendations and creativity analysis to indulge state-of-the-art fashion in our lives.
However, unknown to some, these individuals think beyond their representation on billboards, magazine covers or fashion events.
Fashion influencers help people shed the skin of security by creating content that breaks stereotypes associated with body and clothing choices. Audiences are constantly exposed to affordable fashion and messages of body positivity, motivation and mental health which encourages them to adopt their choice of fashion with confidence.
Indian fashion industry is now worth 18.5 billion with annual growth (CAGR 2022-27) of 16.32% resulting in a projected market volume of US$39.42 Bn by 2027 and these creators are just increasing its charm.
Types of Fashion Instagrammers
Fashion Instagrammers belong to various sub-niches and are engaged in cross-channel functioning and operations. Let us take deeper insights in their classification. Fashion influencers are categorized on the basis of their number of followings.
- Mega fashion Instagrammers: More than 1 million Followers
- Macro fashion Instagrammers: 500K to 1 million followers
- Mantle strata fashion Instagrammers: 50K to 500K followers
- Micro fashion Instagrammers: 10K to 50K followers
- Nano fashion Instagrammers: 1K to 10K followers
Types of Content Produced by Fashion Influencers on Instagram
Fashion is a collective term for various aspects that exist in the glamorous world. Fashion influencers produces contents on various topics like:
1. Clothing and apparels:
Clothing and apparels is a collective noun for various clothing designs and materials. Various designers produce new styles and patterns every day. Clothing is the fundamental unit of the fashion niche.
2. Style suggestions:
Clothing and styles can be worn in various ways. It looks very appealing and it is one of the most dynamic parts of the fashion landscape.
3. Fashion accessories:
Jewellery and ornaments form one of the most striking features of the whole fashion arena. Fashion influencers suggest many go to fit looks with accessories.
4. Footwear:
Footwear has always appealed to a lot of followers and many times their intense dedication and craze can be seen. This classic genre garners a lot of curated content from fashion Instagrammers.
5. How to Videos:
Create Various How-To Videos To Help Viewership Learn And Evolve.
6. Get ready with me:
These contents are made to showcase dressing from scratch to finish. People learn and utilize it according to their desire and likeness.
7. Tips and hacks:
Tips and tricks are small but have a huge impact on overall attire and style. These trips and tricks are realized by the fashion influencers and enjoyed by everyone.
8. Reviews:
Top brands regularly bring new styles and outfits. Top fashion Instagrammers try to present their reviews on various topics, trends, styles, brands, etc.
9. Trends:
Every year numerous brands present their collections. Top styles are picked by top fashion Instagrammers and soon they become trendy. These trends spread like wildfire and viewership accepts it in their lifestyle choices with an open hand.
10. Transition videos:
Transition videos help to see the complete transformation of trend, style, patterns, etc. People love to go in awe through these videos and inculcate it in their choices too.
Now, you have deeply understood about the fashion industry and its creators, let’s explore who tops the list!
List of Top Indian Fashion Influencers on Instagram
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USP:
The fashionista Komal brings innovation and style to her clothing. She frequently experiments with vibrant colors, bold patterns, and styles that are anything but monotonous, creating stylish, edgy looks.
About the creator:
Komal Pandey is one of the top Fashion Influencers in India. She has been a sensation for quite some time now.
Komal Pandey is famous for his distinctive, bold, and stylish outfits, which are always in line with modern fashion trends and are characterized by her daring and sexy looks. Her unique sense of style and confident presence have made her a standout figure in the fashion world.
While working as a fashion stylist and content creator with Popxo, Komal caught many eyes with her fashion-savvy ideas and fashion-forward thinking. She later shifted to creating content independently, which allowed her more creative freedom and helped her establish a personal brand.
KPIs:
1. Komal has been featured in the top 100 digital star list by Forbes India.
2. Last year, Komal was awarded as one of the 35 most influential young Indians by GQ India.
3. With a total of 1.9 million followers, the influencer receives an engagement rate of 5.62% with an average of 3 million views and 200k engagements.
Brands Worked With:
Swarovski, Nivea, Lakme, Coca-Cola, etc.
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USP:
The influencer is loved for her engaging commentary and quirky comments in her content. (And of course her impeccable fashion sense!)
About the creator:
Kritika Khurana, famously known as “ThatBohoGirl” and a fashion icon considered by many, is best known for her engaging content around GRWM (Get Ready With Me) videos.
She is famous for her impeccable style and relatable content. Over the years, she has built a loyal following by sharing fashion tips, beauty routines, and lifestyle insights.
Along with her engaging fashion profile on Instagram, Kritika, along with her sister, also hosts a Podcast of their own called, ‘What’s up sister?’
KPIs:
1. Last year, Kritika Khurana won the Times 40 Under 40 award.
2. Kritika also won the Lifestyle Influencer Award of the Year 2023 by Cosmopolitan India.
3. With a total of 1.8 million followers, the influencer receives an engagement rate of 5-7%, with an average of 1 million views and 70k engagements.
Brands Worked With:
L’Oreal Paris, Ajio, Pantene, Maybelline, etc.
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USP:
Masoom Minawala Mehta is an entrepreneur, investor and fashion creator. She curates the best content on fashion.
About the creator:
Masoom’s journey started as the founder and CEO of Style Fiesta, India’s first online fashion website. The fashion enthusiast has been featured in leading publications such as Vogue and Cosmopolitan, which clearly shows her potential and talent.
Masoom has also represented India at the Cannes Film Festival 2024 and her look was highly appreciated. From her dressing style to make-up to the way she carries herself, she can entice anyone with a mere glance.
Importantly, Masoom is running a content series of 100 days of supporting Indian designers, in which she promotes the talent of Indian fashion designers, helps them gain exposure, and supports the local talent in the Indian industry.
KPIs:
1. She has been the winner of Cosmopolitan Luxury Fashion Influencer for two years.
2. Masoom recently launched her book called ‘She’ll Never Make It’ which made it on No.1 Best Seller on Amazon in India on the day of the book launch.
3. With a total of 1.3 million followers, the influencer receives an engagement rate of 3-4%, with an average of 600k views and 10k-15k engagements.
Brands Worked With:
L’Oreal Paris, Strch India, Kerastase, All Things Baby, etc.
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USP:
Rajvee Gandhi is popular for her cute expressions and unique fashion statement. She loves posting her gorgeous looks while wearing different outfits on Instagram.
About the creator:
Rajvee Gandhi is a popular fashion Influencer best known for her series of ‘AnotherDayAnotherEvent’ videos, in which she takes her audience into her world as she gets ready for various events and shares valuable tips on fashion, beauty, and lifestyle along the way.
She also curates content dedicated to dissecting the latest and upcoming trends in the fashion industry. As an expert in the industry, she offers insights into the fashion world through her keen observation.
Rajvee also owns an online thrift store, where she offers unique and curated fashion finds. Additionally, a portion of the audience's purchase from her store goes towards supporting an NGO called Vishalakshi Foundation.
KPIs:
1. Recently, Rajvee was invited to a Coca-Cola event, and while getting ready, she made an ‘AnotherDayAnotherEvent’ video that garnered 1 million views and almost 55,000 engagements.
2. Rajvee was recently invited to various prestigious events hosted by Guess, Birkenstock, Huda Beauty X Nykaa, Nothing India, Diesel, Hyphen, and more.
3. With a total of 1.2 million followers, the influencer receives an engagement rate of 6-7%, with an average of 400k views and 30k engagements.
Brands Worked With:
TRESemme India, RealMe, Love Beauty & Planet, Vivo, etc.
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USP:
Aashna Shroff is a fashionista creator from Mumbai. Her personal style and beauty picks are loved by her fans as they help to bring out the best in them.
About the creator:
Aashna Shroff is one of the top Indian fashion influencers on Instagram. She is a self-made celebrity and has worked hard to reach the position where she is at present.
Her beauty and fashion tips and tricks along with amazing photos, videos, and recommendations, are immensely popular. The fashion enthusiast loves getting all dressed up and showcasing her outfits on the platforms.
Along with her fashion profile, Aashna also has a page called ‘The Snob Home,’ which is a home decor page where she shares glimpses of her house and stylish decor inspirations. She recently also endorsed brands like H&M Home, Twig & Twine Home, etc.
KPIs:
1. Aashna won the Luxury Fashion Influencer Award of the Year 2024 by Cosmopolitan India.
2. Last year, Aashna visited the L’Oreal Professional Hair Labs in Paris where she got a VIP reveal of a new product before the launch of it.
3. With a total of 1 million followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 20k engagements.
Brands Worked With:
L’Oreal, Vaseline, Nykaa, Lakme, Bose, Myntra, etc.
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USP:
She has a knack for mixing and matching different styles to make it accessible to her audience, which has made her a go-to source for fashion inspiration.
About the creator:
Surbhi Rathore is one of Instagram’s fashion sensations in India. Her fashion sense is characterized by a blend of trendy and relatable styles. She frequently flaunts a mix of casual wear, ethnic outfits, and chic Western attire.
Recently, she started a series of content called 'Outfits from Scratch,' in which she showcases the creation of traditional wear. In it, she selects fabrics and materials from local shops, designs her lehengas, and then gives them to a boutique for stitching.
This process highlights her creativity and fashion sense as well as gives her audience a peek into what it takes to create custom-made traditional attires.
KPIs:
1. Surbhi was recently awarded as an Emerging Influencer of the Year- 2024 in the beauty category.
2. With a total of 3.7 million followers, the influencer receives an engagement rate of 3-4%, with an average of 3.5 million views and 130k engagements.
3. In a recent reel on her profile, it garnered over 15.3 million views and almost 1 million engagements.
Brands Worked With:
Yutika Natural, Urbanic, etc.
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USP:
Mohak is stylish and mixes and matches a casual chic look with a little contemporary street style.
About the creator:
Mohak frequently posts pictures and reels that include functional and fashionable clothes, which allows him to attract a wide audience interested in fashion.
His style incorporates luxury fashion and streetwear, which is considered appealing to his young audience. On his Instagram content, he often includes detailed captions that provide context about his look, the brands he’s wearing, and styling tips.
Mohak recently collaborated with Manav, another famous fashion influencer, for a unique challenge at Sarojini Market. They aimed to style each other on a budget of under Rs 1000.
The content was fun, engaging, and challenging and showcased their fashion acumen. The reel garnered more than 10 million views and more than 800k engagements.
KPIs:
1. Mohak got an opportunity to walk the runway at the Lakme Fashion Week in October 2023.
2. On a recent reel, Mohak received almost 38 million views and 1.7 million engagements, where he took one of her followers out on a friendly date.
3. With a total of 3.5 million followers, the influencer receives an engagement rate of 5-6%, with an average of 2 million views and 125k engagements.
Brands Worked With:
TATA CLiQ Luxury, Charged by ThumbsUp, Samsung India, House of Believe, etc.
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USP:
Somya is an influencer who showcases fashion with a blend of art i.e. dance.
About the creator:
Somya's fashion choices often reflect her vibrant personality and are well-received by her followers, who look to her for style inspiration.
As far as fashion is concerned, she likes to flaunt her Indian attire, such as sarees, suits, and lehengas. Her social media feed often features her looking stunning in these elegant pieces.
But that’s not all. Somya is also known for her dance videos. It’s a big hit on her profile. She brings so much energy and passion to her performances and captivates her audiences with her moves.
KPIs:
1. Along with being a fashion inspiration and a dancer, Somya is also an avid traveler. She has traveled to places like UAE, Thailand, Manali, Kerala, and more.
2. With a total of 2.8 million followers, the influencer receives an engagement rate of 8-10%, with an average of 1 million views and 100k engagements.
3. In her recent dance video, the reel received 9.4 million views and almost 400k engagements.
Brands Worked With:
Maruti Suzuki, Tic Tac, Myntra, Cetaphil, etc.
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USP:
Karron is the only influencer who transforms the lives of everyday individuals with complete makeovers with his expertise.
About the creator:
Karron S Dhingra, or “The Formal Edit,” gets his fame through fashion content creation in India. His primary concentration has been in the genre of men’s formal clothing and grooming.
Karron is known for his formal and distinguished look. He tends to wear the casual style more formally, with little touches of modification to modernize the look. On his profile, he often shares fashion advice, lookbooks, and style guides.
He also runs an inspiring series called “Transformation”, where he selects random individuals, such as delivery boys, farmers, factory workers, and hawkers, and gives them a complete makeover. This transformation process includes a fresh haircut, new clothes, and complete outfits for both formal and casual wear, showcasing his ability to enhance anyone’s style and confidence.
KPIs:
1. Dhingra was featured as one of the Digital Stars of the Fashion and Lifestyle category by Forbes India.
2. He was consecutively awarded the Fashion Influencer of the Year in 2019, 2020, 2022, 2023, and 2024.
3. With a total of 2.1 million followers, the influencer receives an engagement rate of 4-5%, with an average of 2 million views and 100k engagements.
Brands Worked With:
Motorola, Maruti Suzuki, Samsung, NEXA, etc.
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USP:
Sunny Chopra captivates his audience with his fashion insights and engaging GRWM videos with a touch of humor in his content.
About the creator:
Sunny Chopra is cherished by his followers for his captivating charm, fashionable looks, and versatile content. He often posts his fashionable outfits, from comfortable ‘street style’ clothes to formal attire.
Sunny’s one of the mainstream content formats is the “Get Ready With Me” (GRWM) videos. In these videos, he shows his audience how he chooses the pieces he wears and how to style such pieces, and mix colors, as well as how he chooses combinations of colors and how he accessorizes the outfits.
He understands to a great extent how accessories such as a pair of sunglasses, statement watches or shoes can complete the appeal of a look. These videos present fashion insight and ideas that are relevant to his audience and hence become popular among those who follow him.
KPIs:
1. Sunny received his first award for Best Fashion Content Creator in 2023 by Lokmat.
2. Sunny Chopra was invited to the IIFA 2023 in Abu Dhabi.
3. With a total of 1.9 million followers, the influencer receives an engagement rate of 5-6%, with an average of 1 million views and 50-60k engagements.
Brands Worked With:
Philips India, Bombay Shaving Company, Paperkraft, Snitch, etc.
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USP:
Isha Borah is a style and fashion icon. Her extraordinary fashion taste and stunning photos are a sensation on Instagram. FYI, her videos are super aesthetic.
About the creator:
Isha Borah is one of the most followed fashion influencers in India. She is a beauty blessed beyond perfection! She loves dressing up in different outfits and sharing her stunning photos with her fans.
The style icon frequently shares the best fashion tips and techniques with her fans so that they can always stay on trend and become stars of the show wherever they go.
The stunning beauty is also a travel enthusiast and loves exploring new places and sharing her experiences with her fans. Just recently she visited the UK and Scotland for a vacation, and her feed was filled with beautiful memories!
Currently, she has a 30-day episode series going on for spring outfits where she presents a new look each day, and let me just tell you, it is an absolute treat! Each day brings a fresh burst of inspiration filled with light floral fabrics, cute aesthetic colors, and trendy accessories that perfectly resonate with spring.
KPIs:
1. Isha was recently featured in the Face Magazine as the FACE of the month in October 2023.
2. Isha was also featured in the Cultured Wedding Magazine in September 2023.
3. With a total of 1.8 million followers, the influencer receives an engagement rate of 5-6%, with an average of 2 million views and 100k engagements.
Brands Worked With:
Lakme, Nivea, Ajio, Shaya, KitKat, etc.
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USP:
Anirudh likes to travel and create fashion-inspired content along the way.
About the creator:
Anirudh has pioneered different styles, looks and trends that have gone viral. Upon visiting Anirudh’s Instagram handle, you will encounter styles you never thought existed. The style icon has rocked every fashion imaginable and then some: vintage, punk, streetwear, retro grunge—you name it.
Anirudh has also gone beyond imagination to pool multiple styles together to produce exciting trends. Could you have imagined anyone creating a grim look with a long leather coat and black overhead mask? Anirudh has, and he’s got more about where that came from.
There was also a “rare” occurrence where Anirudh flaunted a top hat with a floral-designed shirt and black bloomy plants. The post was in collaboration with the clothing brand called the “Rare Rabbit”. The fashion influencers’ audiences were left astonished and mesmerized at what they witnessed.
KPIs:
1. Anirudh was awarded the Lifestyle Content Creator award in 2023 by Lokmat.
2. Anirudh’s latest music video ‘SADDEN’ was recently launched on YouTube.
3. With a total of 1.5 million followers, the influencer receives an engagement rate of 6-7%, with an average of 1 million views and 60-70k engagements.
Brands Worked With:
Realme Narzo, Avion Retreat (Australia), Happiness in a Bottle, StayVista, Ajio, Nykaa, etc.
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USP:
Aayushi Verma is the one who has created a stir in the fashion industry through her impeccable fashion taste.
About the creator:
Aayushi Verma is one of the most followed fashion influencers in India. She looks enticing in both traditional and Western dresses. Her choice of outfits is immensely popular among the GenZ, and they frequently make an effort to copy her style.
Aayushi is adored by her fans and this is why she has accumulated millions of followers so far! Aayushi is best known for her fashion transition videos which show both her creativity and editing skills.
Apart from transitions, Aayushi also shares a variety of engaging content, including fashion tips, beauty routines, and lifestyle vlogs.
KPIs:
1. With a total of 1.5 million followers, the influencer receives an engagement rate of 8-10%, with an average of 2 million views and 200k engagements.
2. In one of Aayushi’s recent transition reels, the creator received 16.7 million views and almost 1.5 million engagements.
3. In Aayushi’s recent collaboration with Venus India, her video received more than 2.6 million views and 86k engagements.
Brands Worked With:
Epigamia, Beardo, Whisper, Dot & Key, Love Beauty & Planet, etc.
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USP:
Doll’s Halloween looks are to die for, which showcase her exceptional creativity and makeup artistry that leaves us in awe.
About the creator:
Doll Daundkar is a popular social media influencer known for her exceptional fashion sense, impeccable makeup skills, and creative content. She has built this incredible community of 1.2 million followers with her engaging and visually appealing content.
Her fans seem to be really into her GRWM videos where she walks her audience through her fashion choices and styling processes. She also shares seasonal content like must-have summer essentials, summer fits, and more as per each season's trends.
In addition to her fashion content, Doll is celebrated for her gorgeous makeup skills. She often shares detailed makeup tutorials, mentioning the products she uses to help her followers replicate her stunning looks.
KPIs:
1. Doll Daundkar was invited to Yas Island to attend the IIFA Awards 2022.
2. With a total of 1.2 million followers, the influencer receives an engagement rate of 5-6%, with an average of 500k views and 25-30k engagements.
3. One of Doll’s recent reels touched 1.6 million views in collaboration with her sister, Somya Daundkar, and received almost 130k engagements.
Brands Worked With:
Dot & Key, Myntra, Touch 925, OPI India, Kayak India, Flipkart, etc.
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USP:
Rupali is one of the very rare fashion influencers who is also a prominent motivational speaker.
About the creator:
Rupali has built her empire through her unique style, motivational messages, and impactful presence across various platforms. She is not only involved in fashion but also lifestyle, skincare, and motivational content.
Her ability to connect with her audience through relatable and inspirational messages has garnered her a loyal fanbase. She has a keen eye for fashion and regularly shares her outfits and styling tips.
It is not often but sometimes Rupali gets inspired by other dresses and then starts designing her dress from the ground up and let me just tell you that it looks AMAZING!
KPIs:
1. Rupali was featured in the Forbes Top 100 Digital Stars in 2022.
2. Rupali had the prestigious opportunity to speak at TEDxMGMU in 2023 and was honored with an award for her outstanding contribution.
3. With a total of 1.1 million followers, the influencer receives an engagement rate of 3-4%, with an average of 1 million views and 45k-50k engagements.
Brands Worked With:
Maybelline, Dove, Olay, L’Oreal, Lakme, etc.
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USP:
Meghna Kaur Kaushal is a young talented digital creator whose ravishing looks and fashion choices influence others to always stay in trend.
About the creator:
Meghna Kaur is one of the most famous Instagram fashion influencers. Her bubbly personality and innovative engaging posts have contributed to her immense popularity.
She also makes sure to write beautiful captions in her posts that add to their beauty. The meaningful words and the way she writes reflecting on her emotions create a bond with her audience. This is why she is adored by such a huge fan base.
Her recommendations are given high regard because she only promotes high-quality products. Her honest reviews are admired by her fans.
Along with creating content around Fashion, Meghna is a travel enthusiast. She is currently in Italy and she has traveled to countries like France, Monaco, Switzerland, the Netherlands, Spain, Singapore, Maldives, Turkey, the US, and many more.
KPIs:
1. Meghna recently attended GQ India’s 35 Most Influential Young Indians 2024.
2. Just recently, Meghna also started her podcast, ‘The Frenemies Podcast,’ with her best friend, Radhika Seth.
3. With a total of 1.1 million followers, the influencer receives an engagement rate of 3-4%, with an average of 500k views and 20-30k engagements.
Brands Worked With:
TATA CLiQ, Vaseline, Elle18, Lifestyle Stores, Ajio, etc.
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USP:
Aarushi Dutta is a famous model, and influencer famous for her bold and strong personality and beautiful captions on her Instagram posts.
About the creator:
Aarushi Dutta is a talented digital creator. She is one of the best Indian fashion influencers on Instagram. Aarushi rose to fame after participating in the 11th season of a TV reality show, Splitsvilla.
She is adored by her fans for her mesmerizing looks and beautiful captions on her IG posts. The stunning beauty is blessed with not only looks but also writing skills.
She has posted many handwritten letters and poems on Instagram, which have received tons of appreciation from her fans. The emotions she pours into her writing can also move someone to tears.
Aarushi loves experimenting with different looks and outfits. Her innovative fashion ideas help to inspire her fans to try out something new. She is also a travel enthusiast and loves to explore new places and share amazing experiences with her admirers.
KPIs:
1. Aarushi was invited to the Pinkvilla Style Icon Awards with AJIO in 2023.
2. Aarushi has received the Influencer of the Year award by Exhibit in 2022.
3. With a total of 1.1 million followers, the influencer receives an engagement rate of 6-8%, with an average of 500k views and 30-50k engagements.
Brands Worked With:
Lenskart, L’Oreal, Kumari Fine Jewellery, Jockey, Accessorize India, etc.
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USP:
Ginni Kapoor is an actor and an influencer who loves posting her stunning photos on Instagram. She has also been featured in many music videos for her acting skills and beautiful expressions.
About the creator:
Ginny Kapoor is one of the most popular fashion influencers in India. Her cute dimples and extraordinary mesmerizing looks make her reels even more attractive. Even a simple Instagram selfie receives thousands of likes.
Ginny is also a perfect choice for many health, fashion, and beauty brands to endorse their products. On her Instagram feed, Ginni regularly posts about her outfits, fashion shoots, and lifestyle.
Moreover, Ginni shares complete details of her outfits in the captions of her posts to provide sights into her fashion choices and styling preferences.
KPIs:
1. Ginni starred in the video for the new song “Mutiyaar,” which was released on 10th April 2024.
2. On a recent reel, Ginni received 6.6 million views and almost 200k engagements.
3. With a total of 1.1 million followers, the influencer receives an engagement rate of 7-10%, with an average of 200k views and 15-20k engagements.
Brands Worked With:
Garnier, Cetaphil, Enamor, L’Oreal Paris, HairOriginals, etc.
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USP:
Aashna Hegde is one of the first Indian content creators and is a talented digital creator who has impeccable taste in fashion.
About the creator:
Last year, the Ministry of Culture, Government of India, chose Aashna as one of the 75 cultural ambassadors of India. Aashna couldn’t be more proud of the honor she received. She shared her feelings with her fans, who congratulated her on such a massive achievement.
Aashna has a terrific fashion sense, which is one of the reasons why she has garnered over a million followers on Instagram. The viewers love to get inspired by her jaw-dropping gorgeous photos taken against a mesmerizing background. She is also quite consistent with her posts and loves to engage with her fans regularly.
Aashna shows creativity through her posts. She shares GRWM videos where she takes her followers through the entire process of getting ready- outfit selection, accessorizing, makeup- and offers tips and advice along the way.
KPIs:
1. Just recently, Aashna won the Beauty Creator of the Year award by the Myntra Glammy Awards.
2. Aashna had an incredible opportunity to walk at the New York Fashion Week for the famous fashion designer, Archana Kochhar.
3. With a total of 1.1 million followers, the influencer receives an engagement rate of 5%, with an average of 1 million views and 50k engagements.
Brands Worked With:
Levi’s, Tanishq, LUX, Nykaa, Kult, Nature Spell, etc.
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USP:
Nitibha Kaul is a fashion icon and one of the most liked contestants of India’s biggest reality show, Bigg Boss Season 10.
About the creator:
Nitibha Kaul is a renowned Indian celebrity. She is one of the best fashion influencers in India. Her styling sense and charming personality have helped her amass followers, bringing her lots of admiration and engagement.
Her participation in season 10 of India’s popular reality TV show Big Boss instantly boosted her popularity as a fashion icon.
Nitibha loves dressing up in trending outfits and sharing stunning photos with her fans on the platform. Her ideal body type and beautiful expressions make her posts more appealing. Sometimes, she is referred to as the “goddess of hotness” by her fans.
Interestingly, Nitibha quit her 9-5 corporate job at Google to be a full-time content creator. This shows her dedication to pursuing her passion for fashion and influencing.
KPIs:
1. Nitibha won the Cosmopolitan India Fashion Influencer of the Year 2024 award.
2. Nitibha had the opportunity to walk on the ramp for the Blenders Pride Fashion NXT Festival in Pune in March.
3. With a total of 1 million followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Lakme, Schweppes, Nykaa, Simple Skincare, Botanic Hearth, etc.
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USP:
Nancy Tyagi is the only fashion creator who designs and stitches her gorgeous dresses by herself.
About the creator:
Nancy Tyagi recently gained massive popularity for her Debut at the 77th Cannes Film Festival in Paris. She is the first influencer to walk on the red carpet in a dress stitched by herself. All 3 of her outfits were magnificent and could not be emphasized enough.
Out of her 3 outfits, her pink ruffled gown gained maximum popularity, for which she became an overnight sensation. However, it was her hard work that made her reach heights and create history.
Nancy’s recent reel series called ‘100 Days of Outfit from Scratch’ gained her immense popularity due to her talent and dedication, not to mention, the extraordinary ravishing dresses she makes.
KPIs:
1. Nancy recently got the opportunity to walk on the red carpet at the 77th Cannes Film Festival in Paris.
2. Before her debut, Nacy got invited to the Femina X MamaEarth Awards event.
3. With a total of 1.8 million followers, the influencer receives an engagement rate of 5-6%, with an average of 6 million views and 350k engagements.
Brands Worked With:
CaratLane, Love Beauty & Planet, Ponds, Lakme, MakeO Skin, Meesho, Google, etc.
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USP:
Miesha Iyer is a popular actor, video jockey, and model.
About the creator:
Miesha is one of the top fashion influencers in India. She is so talented that she can take even a casual outfit and make it something worth remembering. The look she creates is breathtakingly beautiful.
On her Instagram, she posts pictures of stylish and elegant outfits and adds complete details on where her followers can purchase them in the captions. Along with fashion, Miesha is also an avid traveler and a dancer.
Additionally, Miesha has been on reality shows like Ace of Space in season 1, Bigg Boss Season 15 and she has been the first runner-up in Splitsvilla season 12.
KPIs:
1. Miesha recently released a music video in collaboration with Prince Narula called ‘That’s How We Flex’.
2. Miesha has been the first runner-up in the reality show Splitsvilla Season 12.
3. With a total of 1 million followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 8-10k engagements.
Brands Worked With:
Myntra, Lifelong Online, Trendyol, L’Oreal, etc.
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USP:
Khushi can blend authenticity, versatility, and trends in her content.
About the creator:
Khushi Karki has a versatile personality, and so her Instagram account is also versatile. She focuses on fashion, beauty, and lifestyle, featuring trendy outfits and makeup tutorials.
Her engaging content and relatable personality have earned her a substantial fan base. On her Instagram page, you will find a ton of POV videos. And spoiler alert, her transition videos are exceptionally beautiful with the smooth editing and the beautiful allure.
It would be cruel not to talk about this. Just recently, she posted a transition reel of her dressed up as the movie Heeramandi’s character, BIBBOJAAN, and let me tell you, she did justice to the character’s look. The transition was so smooth, and she looked majestic in it.
KPIs:
1. Last year, Khushi was invited to the Tecno Camon 20 Explorer’s Lounge.
2. On one of Khushi’s recent transition reels, she garnered over 1.3 million views and over 150k engagements.
3. With a total of 965k followers, the influencer receives an engagement rate of 6%, with an average of 300k views and 20k engagements.
Brands Worked With:
Cetaphil, EUME World, Cellecor, Meesho, etc.
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USP:
Kat Kristian is a renowned fashion icon known for her love of bold and trendy outfits and for sharing her stunning looks on Instagram.
About the creator:
Kat describes herself as a coffee lover and a whole lot of Jesus. She has taken the Internet by storm for her unique fashion choices and posing style in her pictures. Her bold personality has attracted many viewers interested in learning about the best fashion tips and tricks.
Kat is also known as a goddess of beauty by her fans. Her ideal body type and mesmerizing looks add a fascinating look to any outfit she wears for the shoot. She looks breathtakingly beautiful in all her posts, whether wearing a bikini, work attire, or a casual outfit.
In addition to her beautiful pictures, her feed is extremely aesthetic and visually pleasing to watch. A mix of everything—fashion, nature, food, and random aesthetic stuff.
KPIs:
1. Along with being a fashion enthusiast, Kat is also a traveler. She has traveled to countries like Indonesia, Australia, England, Egypt, Taiwan, Maldives, Jordan, Vietnam, and more.
2. One of Kat’s recent reels went viral and gained almost 13 million views and almost 500k engagements.
3. With a total of 964k followers, the influencer receives an engagement rate of 7-8%, with an average of 1 million views and 70-80k engagements.
Brands Worked With:
Westside, Medzzi, NEWME, Instax, L’Oreal, etc.
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USP:
Sanket Mehta is a creative artist, dancer, fashion icon, and popular influencer in the fashion niche.
About the creator:
Sanket Mehta is one of the best Indian fashion influencers on Instagram. He has an active community on the platform and excellent engagement from his massive followers.
His way of styling and his choice of outfits receive huge admiration from his fans. He loves creating different looks and posting them to inspire his fans to do the same. His main audience base is GenZ.
He often posts GRWM videos where he takes his followers through his routine of getting dressed for various occasions, offering insights into his fashion choices and the products he uses. This is where he connects with his audience by sharing personal anecdotes and styling advice.
KPIs:
1. Sanket won the Fashion Influencer of the Year GenZ award from Grazia India & Myntra.
2. Sanket was recently invited to Berlin for a premiere of the show ‘Maxton Hall’ by Amazon Prime Video.
3. With a total of 877k followers, the influencer receives an engagement rate of 8%, with an average of 250k views and 20k engagements.
Brands Worked With:
Amazon, FashionNova, Vivo, Amazon Prime, etc.
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USP:
Shivani is a versatile creator, blending both fashion and travel in her content for styling tips.
About the creator:
Shivani is an actress and model from Rajasthan. She wanted to be an actress at a very young age, and her dream took her to Mumbai. She has modeled for prominent companies and appeared in sitcom shows and web series. Shivani has also been featured as a lead in music videos.
In addition, Shivani is among the top fashion influencers in India. She posts a variety of beautiful content about vacation wear, gym outfits, traditional attire, designer outfits, loungewear, and party attire.
Additionally, Shivani mixes her love for traveling with her passion for fashion. She not only documents the beauty of the destinations but also provides details about her outfit. She also guides her audience on where to purchase the pieces on the captions.
KPIs:
1. Shivani recently got to walk on the Blenders Pride Fashion NXT runway.
2. Shivani Singh was one of the finalists at the Miss Diva Universe 2014 beauty pageant.
3. With 841k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Ajio, Reliance Trends, Lakme, MAC Cosmetics, Blenders Pride, Florence by Mills, Nykaa, etc.
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USP:
Kunal can create stylish, budget-friendly outfits from local marketplaces, which makes high fashion accessible to a wider audience.
About the creator:
Kunal Tomar is a fashion influencer known for his dashing personality and charming looks. He posts innovative fashion inspirations according to various occasions. He recently posted a reel of fashion inspo outfits for Eid and presented 4-5 unique looks for the occasion.
The creator has also gained popularity for his viral reels, in which he posts budget-friendly fashion challenges. He takes a minimal budget and creates complete outfits from affordable marketplaces like Sarojini Nagar and Janpath.
Some of his recent videos include Old Money Outfit under Rs 500, College Fit in just Rs 500, Outfit for a Coffee Date for just Rs 400, and many more. Impressively, Kunal’s videos not only show his fashion sense and style but also his impressive bargaining skills.
KPIs:
1. On one of his recent reels, “Creating an outfit for a coffee date in just Rs 400”, the creator received lots of love, taking the reel to more than 16 million views and 1.06 million engagements.
2. Another of his reels, “Let’s Create the Cheapest Outfit for my Best Friend’s Wedding,” garnered 18.2 million views and 1.4 million engagements.
3. With 811k followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Ajio, Boult, Trends, Fashion Factory, EUME, Motorola, etc.
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USP:
Vipul Juneja is a popular model who provides grooming and fashion tips for men to look their best.
About the creator:
Vipul Juneja has gained a tremendous following for his content on men's Grooming, fashion, and travel. He has a dedicated community on Instagram. He has posted a lot of content in designer outfits, traditional wear, party attire, gym gear, casual wear, etc.
Furthermore, he showcases perfumes, watches, shoes, and other accessories in his posts. Vipul is also a fitness freak. He often shows his fitness journey and tips in his content, showcasing activities like playing badminton, his morning running routine, gym workouts, etc.
On his account, he also shares his fashion tips, detailing his AM routine and the products he is currently using to maintain his healthy and glowing skin.
KPIs:
1. Vipul was awarded the Fashion Influencer of the Year- Editor’s Choice Award 2024 by Cosmopolitan India.
2. In his recent collaboration with Nisaan, the reel received a total of 28.4 million views and almost 855k engagements.
3. With 806k followers, the influencer receives an engagement rate of 10-12%, with an average of 200k views and 25k engagements.
Brands Worked With:
Arrow, Adidas, Bata, TUMI, ROKH, The Collective, Nissan, Lenskart, Amazon, etc.
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USP:
Megha Bhunia is a fashion influencer, entrepreneur, and motivational speaker.
About the creator:
Megha came from a very small village and became one of the top fashion influencers in India. Her content spans various genres, including fashion, lifestyle, and travel, but mainly focuses on fashion.
She creates fashion content such as how to style your summer essentials, a recreation of Alia Bhatt’s Met Gala look, Outfits I wore on vacation, beautiful transition reels, GRWM videos, and more.
Not only that, she is also a motivational speaker. She often posts motivational content to help inspire her readers and empower them to continue with their dreams and not give up on them. She also recommends books and movies that have inspired her, and now she aims to provide her followers with resources to help them grow and develop.
KPIs:
1. Megha Bhunia was recently featured in the Global Spa Magazine.
2. Megha’s story was also featured in the Midday media.
3. With 802k followers, the influencer receives an engagement rate of 5-6%, with an average of 500k views and 30k engagements.
Brands Worked With:
Cellecor, Rebalanz, Pears, L’Oreal, Myntra, Garnier, Mia by Tanishq, Lakme, etc.
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USP:
Niharika is well-known for her fun and authentic content, where she provides fashion, styling, and posing tips.
About the creator:
Niharika Jain is known for her authentic content. The fashion influencer provides fashion and styling tips on Instagram. Her fun and engaging content resonates with her audiences on a deeper level, adding a sense of relatability to all of it.
Some of her fashion content includes Amazon finds, fun lipsynch GRWM, Meesho affordable dresses, GRWM for the office, fun fashion challenges, and more. Niharika is also famous for trying and reviewing viral fashion products. Recently, she posted a video of Viral Sheglam Mirror Kiss Lipstick, a Viral color-changing lipstick, and a Viral foundation brush.
In addition, Niharika also provides posing tips to her audience to help them enhance their photos on social media. Some of her posing tips videos include sitting poses in a flared suit, interesting boomerang poses, and how to make your boomerangs.
KPIs:
1. Niharika had the prestigious opportunity to deliver a TEDx talk at TEDxBRAC.
2. Niharika was featured in The New Indian Express, Social Ketchup, Social Nation, DailyO, News18, Deccan Chronicle, and many more media outlets.
3. With 767k followers, the influencer receives an engagement rate of 4%, with an average of 500k views and 20k engagements.
Brands Worked With:
Acne Squad, WishCare, Dumroo, Ponds, Dot & Key, etc.
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USP:
Sukhmani Gambhir is a fashion icon who loves dressing up in different outfits and is currently rocking traditional wear.
About the creator:
Sukhmani is one of the top fashion influencers in India. Her effortless dressing style has helped her amass many engaged followers over the years. Her ability to put together an outfit is terrific, especially when it comes to Indian wear.
Sukhmani’s Indian wear is the perfect example of a blend of traditional and contemporary fashion. This reflects her keen eye for detail and impeccable taste for fashion. She often showcases a variety of Indian wear looks, from chic salwar kameez and stylish kurta sets to elegant lehengas, sarees, and beautiful shararas.
Her styling tips for Indian wear include accessorizing with jewelry, choosing the right footwear, and selecting complementary makeup and hairstyles. This makes her a go-to source for fashion inspiration for Indian wear.
KPIs:
1. Sukhmani had an opportunity in March 2024 to walk on the runway of the Lakme Fashion Week, representing Geisha Designs.
2. Sukhmani was also invited to the L’Oreal Professional Indian Hairdressing Awards and had a wholesome experience.
3. With 707k followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 15k engagements.
Brands Worked With:
L’Oreal, Lakme, Dove, Ponds, Dyson, etc.
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USP:
Shaurya Sanadhya Tulshyan is a famous influencer and fashion icon who loves sharing tips and tricks for staying ahead of trends.
About the creator:
Shaurya Sanadhya Tulshyan is a style expert and one of the most famous fashion influencers on Instagram. She recently posted episode 1 of her new “Modest Styling Series” on Instagram, where she showcases how to achieve stylish and modest looks.
Shaurya is a successful fashion entrepreneur as well. She is the founder of “Shaurya Sanadhya Label”, a hub for both ethnic and Western wear for women. Additionally, her fans love her for honest reviews and follow her advice on fashion-related topics.
In addition to that, Shaurya is also an avid traveler and has traveled to many places like Switzerland, Jordan, Maldives, Uzbekistan, Kashmir, Sharjah, Oman, Indonesia, Kenya, Saudi, Thailand, and many more.
KPIs:
1. In one of her recent videos, she gained 2.4 million views and 170k engagements.
2. In another one of her reels with her best friend, Aakriti Rana, they garnered a total of 1.2 million views and almost 45k engagements.
3. With a total of 657k followers, the influencer receives an engagement rate of 2.5-3%, with an average of 200k views and 5k engagements.
Brands Worked With:
Darveys, Myntra, SOEZI, KitKat, Realme, MakeMyTrip, etc.
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USP:
Sakshi Sindwani is a stunning model, influencer, and stereotype smasher!
About the creator:
Sakshi Sindwani is one of the biggest Instagram fashion influencers. Her creativity, hard work, and dedication as an influencer have helped her achieve a huge fan base. The fashion enthusiast is adored by her followers because of her impeccable fashion sense and choice of trendy outfits.
Sakshi has also been featured in India’s top 100 digital stars list which in itself is the biggest achievement! This gorgeous woman became the first mid-size model to walk for India couture week! She felt honored to be a part of the show.
Sakshi recently started her series “SakshiStyles9to5.” This series provides stylish and practical outfit ideas for individuals with corporate jobs. Sakshi focuses on curating versatile and professional looks that are both comfortable and fashionable, catering to the everyday needs of working professionals.
KPIs:
1. Sakshi was featured on the Forbes 30 Under 30 list last year.
2. Sakshi was also featured as The Unconventional Bride by iDiva in December 2023.
3. With a total of 654k followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 15k engagements.
Brands Worked With:
Lakshita Fashion, Azorte, Maybelline, Bhansali Productions, Ajio, Kleda, etc.
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USP:
Along with fashion content, Nitesh also makes fun and engaging content with his girlfriend.
About the creator:
Nitesh Paswan is a famous social media influencer known for his comedy, lip-sync videos, and stylish content. He is particularly popular for his charming personality and "chocolate hero" looks, which have made him a favorite among female fans.
Nitesh Paswan has carved a niche for himself in the fashion influencer community with his innovative and budget-friendly approach to styling. His content is characterized by his knack for mixing and matching pieces to create versatile looks.
He shares tips on how to style different types of clothing, from casual to more formal attire, ensuring his followers can adapt his advice to their style.
KPIs:
1. On one of his recent reels, he garnered 13.4 million views and almost 900k engagements.
2. In another one of his recent videos with his girlfriend, he received 9.8 million views and more than 1 million engagements.
3. With a total of 608k followers, the influencer receives an engagement rate of 8-10%, with an average of 1 million views and 100k engagements.
Brands Worked With:
Le Meridien Jaipur, Wass Threads, FairPlay, Animeta, etc.
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USP:
Vaibhav divides his fashion content into short 5-7 episode series and presents it to his audience in an engaging manner.
About the creator:
Vaibhav Keshwani is one of the top fashion influencers in India who creates content around Menswear, Grooming, and Lifestyle. His modern and creative methods of dressing and giving out advice make him a popular figure to many people seeking ways to improve their appearance.
Looking at Vaibhav’s content, one thing that stands out is that he creates short series focusing on specific fashion-related topics and themes. For example, he has created a 7 episodes series under the topic “Wardrobe Basics” where he teaches his followers about items that every man should own. In the same way, he shot 4 episodes of the “Summer Staples,” 5 Episodes of “Old Money Aesthetics,” and other episodes.
Besides these series, Vaibhav regularly shares informative videos. His content includes lists like 10 Summer Essentials, est Colour Combinations for Summer, 5 Stylish Pants, Best Formal Color Combinations, and more.
KPIs:
1. Vaibhav was featured in the Forbes Top 100 Digital Stars 2022.
2. In his recent collaboration video with Myntra, the reel received 10 million views and 20k engagements.
3. With 608k followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Navnit Motors Ferrari, L’Oreal, Lifestyle, Myntra, Philips, etc.
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USP:
Kinnari Jain is known for providing practical and relatable everyday fashion and styling tips.
About the creator:
Kinnari Jain is a respected voice in the fashion community. Her followers wholeheartedly appreciate her practical tips and genuine approach to fashion. Kinnari is a style influencer and fashion advisor known for promoting body positivity and accessible fashion.
She also goes by “The Pear Shaped Stylist”. Her practical and relatable fashion advice often focuses on how to enhance one’s appearance through thoughtful styling choices. She creates content like How to Choose the Right Footwear, 3 Ways to Style Bootcut Pants, 1 Dress 5 Styles, Difficult Items to Style, and many more.
The creator recently had her debut at the Cannes Film Festival 2024. She was invited by the Film Heritage Foundation to support the world premiere of the 4K restoration of Shyam Benegal’s iconic film "Manthan" (1976).
KPIs:
1. Kinnari recently made her debut at the prestigious Cannes Film Festival 2024.
2. Kinnari also got the opportunity to attend events like The National Creators Award, Bombay Times Fashion Week, Lakme Fashion Week, and more.
3. With 575k followers, the influencer receives an engagement rate of 2-3%, with an average of 300k views and 6k engagements.
Brands Worked With:
Hyphen, Pilgrim, Marks & Spencer, L’Oreal, VIRGIO, Jolene, FableStreet, Navyasa, etc.
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USP:
Juhi Godambe is a confident and empowering fashion influencer, revolutionizing fashion with her style spectrum.
About the creator:
Juhi Godambe Jain is a famous Indian fashion influencer captivating hearts with her unique, trendy, luxurious lifestyle. Her passion for fashion took her to London to pursue a Master's in fashion studies – before returning to work as a fashion stylist for renowned magazines and brands.
Eventually, the Indian fashion influencer started her blog to express her views on fashion and styling. Today, Juhi is a famous fashion creator and entrepreneur on Instagram, flaunting her mesmerizing looks, outfit collections, and accessory combinations to millions.
She has worked with top fashion and lifestyle brands, walked on runways of famous fashion shows, traveled across the globe, and even launched the clothing brand Arabella to bring her imaginative fashion to life. Juhi has created outfits for every season and occasion.
KPIs:
1. Juhi is often invited to the launch of luxurious products from prestigious brands like Prada, Dior, Bvlgari, MuglerXH&M, and more.
2. Juhi also got invited to the New York Fashion Week 2023, Milan Fashion Week 2023, and more such events.
3. With 548k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
BVLGARI, Jimmy Choo, Lakme, Kroozz, Nouria, Vaseline, Mango, Pampers, JW Marriott, etc.
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USP:
Nilam Parmar is a fashion enthusiast who loves exploring new trendy outfits and shares the best ones with her fans on Instagram.
About the creator:
Nilam Parmar is one of the best fashion influencers in India to follow. With a knack for dressing up in trendy outfits and styling dresses, the creator’s reviews and recommendations are given high regard.
Nilam has a charming personality and can make her viewers stay hooked to her Insta handle with her engaging posts. Her stunning photos have already become a sensation on the platform.
Some of her recent fashion content includes unboxing all the Nykaa Sale products, a fashion haul from Myntra, GRWM videos, showcasing her outfits, sharing what’s in her travel tote bag, and more.
KPIs:
1. Nilam was featured in India’s Top 100 Digital Stars by Forbes in 2022.
2. Nilam was invited to the debut event of Xiaomi for the launch of the Xiaomi 14 Series.
3. With a total of 544k followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Xiaomi, L’Oreal, WishCare, Myntra, Nykaa, Simple Skincare, Lakme, etc.
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USP:
Roshni Bhatia is a fashion and style diva. Her bold fashion choices and her presentation skills have contributed to her popularity.
About the creator:
Roshni Bhatia is one of the few sustainable fashion influencers in India. Her bold fashion choices, creativity, consistency, and hard work have helped her reach the position where she is at present.
She is truly an inspiration for other women out there who are pressured every single day to leave their jobs or passions after they get married. Her motivational posts give courage to those who lack the desire to move on.
Talking about her fashion content, she regularly posts content of her outfits in both Western and traditional wear and provides full detailed captions for each element of her outfit to enhance understanding.
KPIs:
1. Roshni was recently featured in The Hello! Magazine India for spilling her summer beauty hacks.
2. Roshni was also featured in the Fablook Magazine for the wedding special edition.
3. With 536k followers, the influencer receives an engagement rate of 5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Visit Melbourne, Estee Lauder X Sabyasachi, L’Oreal, Van Heusen Intimates, Koibird, AISPI, Fire-Boltt, etc.
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USP:
Raman will make you have different combinations of outfits from your closet.
About the creator:
Are you among those who think menswear is limited to only a few options and not much can be done to the fashion statement when it comes to men?
Raman is here to negate all those claims with his tips and advice, outfit recommendations, and fashion motivation through photoshoots in him wearing unconventional outfits or some of the most trendy clothes which will help you stand out from the crowd.
He has been able to gain an amazing amount of authority in no time thanks to his consistency and ability to make use of all the feedback and recommendations that he gets from his audience.
KPIs:
1. Raman was recently invited to the Lakme Fashion Week.
2. On his recent reel, where he is endorsing Alba Watches, the reel garnered almost 2 million views and 35k engagements.
3. With 486k followers, the influencer receives an engagement rate of 6%, with an average of 250k views and 15k engagements.
Brands Worked With:
Alba Watches, Shoppers Stop, Amazon, Shopsy, Aldo, Revolt Motors, French Crown, etc.
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USP:
Tanesha Awasthi is a fashion and style icon who is on a mission to make fashion available for women of all sizes.
About the creator:
Tanesha is one of the top fashion Instagram influencers in India. The style icon is the founder and CCO of “Girl with Curves”, a brand that emphasizes women of all sizes.
The stereotype smasher wants fashion to be available for all body types so that the ancient notion of the ideal body linked to a “zero figure” can break. Earlier, stylish dresses were not even available for “XL” or “XXL”, but now thanks to Tanesha, all women can stay on trend and look fabulous.
She puts together beautiful outfits and lets people shop her look on an app called LTK. Additionally, she shares styling tips and recommendations on how to mix and match pieces to create versatile looks for plus-size women.
KPIs:
1. In her recent video “What I Got from Zara”, the reel garnered over 210k views and almost 7k engagements.
2. Another one of her reels, where she is showcasing a casual denim outfit found at Walmart and putting together an outfit, the reel gained 125k views and 4k engagements.
3. With a total of 457k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Dysport USA, Walmart, Girl With Curves Collection, Eloquii, etc.
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USP:
Anushka is your go-to fashion creator if you’re looking for both trendy and accessible fashion.
About the creator:
Anushka Hazra is a well-known Indian content creator and fashion influencer in India. She started her influencer journey at 17 and pursued a degree in Fashion Communication from NIFT Mumbai.
Mostly, she focuses on affordable fashion, fashion hacks, and relatable style guides to help her audience uplift their style. Her content is diverse and includes a variety of fashion topics. She often shares fashion hauls, tips on dressing for different body types, advice on choosing the right colors, and such.
Currently, she is running a popular series called “Style Better in 30 Days”, where she gives her audience daily fashion tips and creative style guides. She has a knack for making fashion relatable and enjoyable to her followers.
KPIs:
1. Anushka has been featured in prestigious media like Delhi Times, Bombay Times, Business Standards, The Hans India, DD India, Hindustan Times, Cosmopolitan Magazine, ABP News, and many more.
2. Anushka recently launched her very own collection in collaboration with Freakins.
3. With 437k followers, the influencer receives an engagement rate of 3-4%, with an average of 250k views and 8k engagements.
Brands Worked With:
Dove, Samsung, Be Bodywise, Tira Beauty, Ponds, Nykaa, Lakme, Garnier, etc.
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USP:
Rashi should be your go-to fashion influencer for budget finds from Amazon, Myntra, and Meesho.
About the creator:
Rashi Prabhakar is renowned for her practical and relatable fashion content on Instagram. Her content primarily revolves around budget-friendly finds from accessible online shopping platforms like Amazon, Meesho, and Myntra. She creates videos showcasing items such as "Amazon Finds," "Meesho Finds," and "Myntra Finds," in which she shows great deals and stylish pieces.
Her content features specific recommendations and themed lists, such as "10 Kurta Sets Under ₹499," "Must-Have Lingerie Under ₹500," and "4 Korean Pants from Myntra." This way her audience can get affordable fashion items including trendy ones.
Besides hauls and budget finds, Rashi also produces informative and instructional content. She shares useful tips and guides on fashion topics, like "How to Measure Jeans Size/Length," "9 Colour Combos That Look Expensive," "What Top to Wear with Which Jeans," "Celebrity-Inspired Pants from Amazon," and more.
KPIs:
1. Rashi was featured in India’s Top 100 Digital Stars by Forbes in 2023.
2. In one of her recent videos “4 Korean Pants from Meesho”, she garnered over 19 million views and around 650k engagements.
3. With a total of 383k followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 15k engagements.
Brands Worked With:
Venus, Nykaa, Fitelo, Meglow, Dot & Key, Amazon, etc.
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USP:
He is one of the most consistent fashion influencers who doesn’t compromise on quality.
About the creator:
Akash Choudhary is one of the most famous fashion influencers as he has been Mr. India and appeared in many reality shows as well like Splitsvilla Season 10. On his Instagram, he showcases his affinity for luxury brands, making high-end fashion a central theme of his content.
Upon realizing that, menswear is an area less talked about, Akash started this account and provides every piece of information you need to make smarter decisions with clothes, accessories, shoes, or just make unique outfits from the options you currently have.
He also considers feedback and does live Q&A on his account to make sure every doubt is cleared. All of this has helped him build a loyal following and high engagement on the platform.
KPIs:
1. Akash was awarded the Best Lifestyle and Luxury Influencer Award by Exchange4Media.
2. Akash was featured in an exclusive interview about Bigg Boss on ABP News.
3. With 376k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Myntra, Ferragamo, Hamdard India, XYXX Crew, Monte Carlo, Kayak, etc.
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USP:
Vrushali will make you hooked on her amazingly valuable fashion content.
About the creator:
Vrushali is a fashion/beauty influencer and an internet sensation owing to her consistent content which revolves around the latest fashion trends. She has hacked the Instagram game which has got her tons of followers and millions of views on her reels.
Vrushali takes feedback from the audience to make her content better and also interacts with them making her a likable personality. Vrushali has made a mark in the industry with her consistent servings of quality fashion content.
She has adopted a wide array of styles including Streetwear, loungewear, ethnic wear, vacation outfits, party wear, etc. Vrushali also posts a lot of POV reels showcasing her Outfit of the Day.
KPIs:
1. Vrushali was recently invited to attend the Creators United Award 2024.
2. Vrushali was invited to the Bombay Times Fashion Week in 2023.
3. With 360k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Yocan!, Himalaya, Vivo, Aqualogica, L’Oreal, etc.
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USP:
Kashish is a creator who showcases all kinds of outfits and even provides all the links to her followers for better engagement.
About the creator:
Kashish is also known as “lifeinmonogram” on Instagram. She is a digital creator who mainly focuses on fashion, lifestyle, and skincare. She shares content related to skincare routines, fashion outfits, and product reviews.
Her posts include ASMR videos, unboxing luxury items like Gucci bags, Chanel bags, Dior products, Rolex, and fashion tips, often using discount codes for her followers. Additionally, she engages her audience through interactive posts and provides all the links to the products she features.
Some of her fashion content includes 4 Spring Summer outfits, cute summer tops, Online vs Reality, Trendy and Classy outfits, GRWM videos, 7 step face-shaving routine, a 10-step hair care routine, and more.
KPIs:
1. On one of her recent reels of GRWM for a winter outfit, the creator received almost 25 million views and 800k engagements.
2. Another one of her reels gained 9.2 million views and 550k engagements.
3. With a total of 360k followers, the influencer receives an engagement rate of 2-3%, with an average of 1 million views and 25k engagements.
Brands Worked With:
Goelia Gloria, Showpo, FableStreet, Femmella, Commence, Skims, Urban Revivo, etc.
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USP:
Mili is one of the leading fashion influencers in India with an impeccable fashion sense and drive to improve the lives she touches.
About the creator:
Our comprehensive list of the top fashion Instagram influencers in India would be incomplete without mentioning the most iconic, upcoming fashion sensation in the country i.e. Mili Lakhmani.
Mili always has something exciting for her fans starting with fit clothing, nail arts, fitness attire, party wear, skincare routines etc. Mili hopped on the GRWM (get ready with me) to showcase her outfit for the Sunburn music festival.
Most of Mili’s current fashion content revolves around GRWM videos for office, work from a cafe, weekends, outings, parties, dates, brunch, picnic dates, etc. She showcases a variety of stylish and versatile outfit ideas for every occasion.
KPIs:
1. One of Mili’s recent reels of GRWM for office/Indian look, she received 31.4 million views and almost 850k engagements.
2. Another one of her reels, “GRWM for Sarojini Nagar”, garnered almost 4 million views and more than 110k engagements.
3. With a total of 354k followers, the influencer receives an engagement rate of 2-3%, with an average of 200k views and 3.5k engagements.
Brands Worked With:
Re’equil, AZORTE, Casio, Love Beauty & Planet, NDTV Big Bonus, etc.
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USP:
Jeetu is a social media influencer who is known for her engaging and relatable fashion content.
About the creator:
Jeeu Sri is particularly in the lifestyle and fashion niches. She shares insights into her daily life, fashion tips, and various aspects of contemporary living. Jeetu Sri's content often includes get-ready-with-me (GRWM) videos, travel vlogs, and collaborations with brands.
She has recently also started a series of ‘Sustain with Sri’ which is a sustainable fashion series where she recreates outfits. This way she highlights the importance of eco-friendly practices in the fashion industry.
Thus, she also educates her followers about the benefits of sustainable fashion. She also shares ideas on how to reduce waste, shop responsibly, and extend the life of existing wardrobe items. By integrating sustainability into her fashion content, Jeetu Sri is encouraging a positive change towards sustainable fashion.
KPIs:
1. In one of her recent reels where Jeetu is getting ready for a Church Wedding, she gained 11.7 million views and almost 800k engagements.
2. Another one of her reels where she is getting ready in her dreamy lehenga, she garnered 11.1 million views and almost 700k engagements.
3. With a total of 351k followers, the influencer receives an engagement rate of 4%, with an average of 500k views and 20k engagements.
Brands Worked With:
Love Beauty & Planet, Dot & Key Skincare, Zivame, Braun Beauty, Lable Anjali Bindal, etc.
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USP:
Mansi Ugale is an influencer who provides her content a notch above in quality from the competition.
About the creator:
Creating unique fashion content every time can be challenging but not for Mansi Ugale. The Influencer has proved herself with her mesmerizing photoshoots, fashion tips, makeup hacks, Outfit styling, clothing hauls, hairstyling tips etc.
Mansi is a go-getter whose only limit is her imagination. Mansi always experiments to give you something unique every time you visit her social media handles. As a professional portrait photographer and videographer, Mansi has a special talent for identifying backgrounds that bring her content to life.
She primarily goes for the traditional, royal Indian looks in her posts. This primarily influences Mansi’s choice of shoot locations. The majority of Mansi’s reels cross the million mark which reflects Mansi’s dedication to providing something valuable. The fashion influencer’s hard work sets her apart from the competition.
KPIs:
1. Mansi had the opportunity to walk on the runway of Lakmé Fashion Week wearing Kalki Fashion.
2. walk on the Lakme Fashion Week runway wearing Kalki Fashion.
3. Mansi also had the opportunity to walk on the Lakme Fashion Week runway wearing Varun Chakkila.
4. With a total of 348k followers, the influencer receives an engagement rate of 7-8%, with an average of 250k views and 20k engagements.
Brands Worked With:
Netflix, Mokobara, Xiaomi, Samsung, Nykaa, L’Oreal, Tira Beauty, etc.
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USP:
Kashish is always one of the first ones to stay ahead of fashion trends.
About the creator:
Kashish Ratnani is a famous social media influencer and fashion content creator known for her vibrant and stylish online presence. She has carved out a niche for herself in the fashion industry through her versatile and engaging content, which includes outfit inspiration, beauty tips, and lifestyle advice.
Kashish's fashion sense is characterized by a blend of contemporary trends and classic elegance, making her a favorite among fashion enthusiasts. One of her standout qualities is her ability to stay ahead of fashion trends.
For instance, she was among the first to showcase the now-viral pearl top, styling it in a unique way and sharing detailed outfit breakdowns with her followers. She meticulously showcases her complete outfits and provides comprehensive details on each piece, helping her audience understand how to recreate the looks themselves.
KPIs:
1. In one of her recent reels, she garnered 3.1 million views and 200k engagements.
2. Another one of her reels, she gained 2.5 million views and more than 150k engagements.
3. With a total of 343k followers, the influencer receives an engagement rate of 7%, with an average of 700k views and 50k engagements.
Brands Worked With:
Samsung, Aqualogica, Nveda, Fairfield, Himalaya, Nykd by Nykaa, etc.
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USP:
Ankita Bhardwaj's is famous for her ability to blend traditional elegance with contemporary style, making ethnic fashion relatable and inspiring for her audience.
About the creator:
Ankita is one of the rising social media influencers known for her engaging content in the domains of fashion, beauty, and lifestyle. With a keen eye for style and a knack for creating relatable and visually appealing posts, she has garnered an engaged following on Instagram
A large portion of her content focuses on traditional wear, where she beautifully showcases a variety of ethnic outfits. Her love for traditional wear is evident in her vibrant and culturally rich posts.
Her authenticity and down-to-earth personality is loved by her audience, making her a relatable figure for her followers. Additionally, Ankita often shares tips on self-care and personal growth, promoting a holistic approach to lifestyle and well-being.
KPIs:
1. One of Ankita’s recent reels gained 1 million views where she is showcasing her one velvet dupatta worn in two different ways and it gained 85k engagements.
2. Another one of her reels where she is showcasing her lehenga, it gained 3.1 million views and 120k engagements.
3. With a total of 333k followers, the influencer receives an engagement rate of 7%, with an average of 100k views and 7k engagements.
Brands Worked With:
SugarbearPro, To Live, Stranger Things Experience, TTDEYE, etc.
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USP:
Akshita Chandwani blends her impeccable fashion sense with travel adventures, offering her followers stylish inspiration from exotic locations around the world.
About the creator:
Akshita is one of the blooming fashion influencers born in India but currently living in London. She loves to share her stylish outfits on Instagram and provide her followers with a glimpse into her impeccable fashion sense and inspire them with her diverse wardrobe choices.
In addition to her regular content, Akshita frequently attends high-profile fashion events, such as the Nykaa x Charlotte Tilbury collaboration, where she shares her experiences and the latest trends with her audience.
Akshita also loves to travel and showcases all the outfits she wears on her vacations to exotic locations like the UAE, Sri Lanka, Paris, Las Vegas, and New York. Her travel posts provide her followers with stylish inspiration for different destinations and occasions.
KPIs:
1. Akshita was recently invited to Stephane Rolland’s show in Paris.
2. Akshita was also invited to Helen Anthony’s fashion show.
3. With a total of 333k followers, the influencer receives an engagement rate of 7%, with an average of 100k views and 7k engagements.
Brands Worked With:
MISS JO Silver Jewellery, BVLGARI, TRESemme, Boat, Levi’s, etc.
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USP:
Farheen has got talent to turn just clothes into stylish outfits.
About the creator:
Farheen is one of the most stylish fashion influencers on Instagram and is a personal style and fashion blogger. As she has a great amount of traffic on her website owing to the great tips and recommendations she gives there.
She got the idea of expanding her influence and coming to a photo or video-based platform that can be more helpful and impactful in sharing the knowledge that she has.
Farheen Panjwani frequently posts different outfits with the hashtag #QuickOutfitsWithFarheen and provides her followers with swift and stylish fashion inspiration.
KPIs:
1. Farheen was recently invited to the Nykaaland event in November 2023.
2. One of Farheen’s recent reels gained 8 million views in which she designed her own outfit inspired by Sabyasachi’s outfit and received almost 300k engagements.
3. With a total of 327k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 6k engagements.
Brands Worked With:
Shaya, Maybelline, Label Reyya, LIVA Fluid, Daniel Wellington, Lux, etc.
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USP:
TheCisterCo smartly creates content with a mix of luxury and local to cater to both types of audiences.
About the creator:
Srishti & Avantika Chhabria, collectively known as TheCisterCo are fashion influencers and content creators. They are best friends who share the same surname but are not related by blood.
TheCisterCo focuses on fashion, luxury, beauty tips, and lifestyle content. They offer a mix of clothing hacks, hair care tips and styling advice.
They recently also started a new series called “LetsLocalIt” where they shop from local boutiques and markets rather than buy from malls and luxury shopping centres.
KPIs:
1. They won the Editors Choice- Budding Influencer of the Year 2022 Award.
2. The two best friends have also been featured in the Wella India magazine.
3. With a total of 313k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
FancyPants, Awear, Charlotte Tilbury, United Colors of Benetton, ISHARYA, Nykaa, Ayuga, Ponds, etc.
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USP:
Aditi has a unique take on explaining and providing styling tips and outfit selection tips with fresh and innovative ideas.
About the creator:
Aditi Shrestha is a popular social media influencer and content creator known for her content around fashion, beauty, and lifestyle. Aditi has a unique take on providing beauty and styling tips. Her content ranges from trendy outfit ideas and makeup tutorials to travel vlogs and lifestyle advice.
Currently, Aditi is running an exciting series on Instagram called "UnboxWithQuiry." In this series, she unboxes products she receives as PR from various brands, giving her followers a first-hand look at the latest beauty and fashion products.
Through this, Aditi provides detailed reviews, honest opinions, and practical insights on the products, helping her audience make informed decisions. Aditi is also the NAP Ambassador for 2024 for Nykaa.
KPIs:
1. Aditi has been awarded the Body Positivity & Mental Health Influencer by Femina India in 2022.
2. Aditi was interviewed and featured by India Today in August 2023.
3. With a total of 309k followers, the influencer receives an engagement rate of 4-5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Nykaa, MARS Cosmetics, Acne Squad, WishCare, Novology, Braun Beauty, Maybelline, etc.
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USP:
Dixita is a fashion influencer who not only shares different outfits ideas but also offers tips on beautiful poses for your pictures in those outfits.
About the creator:
Dixita Patel, who also goes by ‘TheAugustGirl’ is a very famous social media influencer who loves to share a variety of content related to fashion, beauty, and lifestyle. Her journey into the fashion world began unexpectedly as she was an engineering student who started sharing her personal style on Instagram.
However, this quickly garnered attention and appreciation, leading her to pursue fashion blogging more seriously. Dixita's Instagram feed is a vibrant mix of fashion tips, outfit ideas, beauty tutorials, lifestyle posts and pose ideas with friends and sisters.
Her content is known for its authenticity and relatability. Additionally, she always try to inspire women to embrace self-love and confidence through fashion.
KPIs:
1. Dixita was recently invited to the Meta EOY Wrap 2023 hosted by Meta India.
2. In 2023, Dixita had the prestigious opportunity to speak as a TEDx speaker at BocconiUMumbai.
3. With a total of 800k followers, the influencer receives an engagement rate of 4-5%, with an average of 200k views and 10k engagements.
Brands Worked With:
Flipkart, Hyphen, L’Oreal, PAC Cosmetics, Savana by Urbanic, Freakins, A23 Rummy, etc.
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USP:
Tanya Sharma Bajaj blends contemporary fashion with traditional craftsmanship and inspires viewers with her unique style.
About the creator:
Tanya Sharma Bajaj is a renowned fashion influencer celebrated for her impeccable style and innovative fashion content. She has a keen eye for trends and a passion for traditional craftsmanship.
She has her own unique hashtag, #whattanyawore, which has become a popular tag among her followers where she showcases her diverse and stylish outfits.
In addition to her influence on social media, Tanya is also an entrepreneur. She founded Talara, a clothing brand that specializes in traditional wear crafts. Through her work, both as an influencer and a businesswoman, Tanya Sharma Bajaj continues to inspire fashion enthusiasts around the world.
KPIs:
1. Tanya was recently invited to the Lakme Fashion Week in 2023.
2. One of Tanya’s recent reels, where she is showing a beautiful pink dress, gained 2.2 million views and 130k engagements.
3. With a total of 290k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
Dyson, Huggies, Aqualogica, Kama Ayurveda, Bummer, etc.
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USP:
Swati is a content creator who not only provides content for style inspiration but also for beauty solutions.
About the creator:
Swati Rathi is a famous fashion creator known for her daily outfit inspirations and online shopping recommendations. With a flair for versatility, she curates looks for various occasions, including date nights, office attire, college ensembles, and vacation outfits.
Swati also specializes in styling traditional wear, offering tips on how to style anarkalis, lehengas, and chikankari kurtas with elegance. With this, she also regularly posts content on summer kurta sets and hauls for kurtas.
Beyond fashion, Swati shares practical beauty advice, such as easy hairstyles for greasy or oily hair and lip balm reviews. Her content is a go-to resource for fashion and beauty enthusiasts looking for both style inspiration and everyday beauty solutions.
KPIs:
1. Swati was recently invited to the launch event of The Derma Co X Dr Vanita Rattan.
2. One of her recent reels where she is styling a pearl cape inspired by Nita Ambani has gained 5.1 million views and 130k engagements.
3. With a total of 279k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
WishCare, KitKat, Dot & Key, Braun Beauty, Touch 925, etc.
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USP:
Gurleen Gambhir not only masters fashion by style but also understands and appreciates the art behind it.
About the creator:
Gurleen Gambhir studied fashion design at Raffles University and worked as a designer and stylist before becoming a full-time fashion content creator. Gurleen is now an internet celebrity who frequently shares styling tips on her Instagram.
Gurleen is a beloved figure in the fashion community. Her content is known for its creativity and practical approach. Gurleen has made a name for herself by consistently delivering fresh and engaging fashion content to inspire fashion enthusiasts.
Currently, she is running a popular series of episodes titled "Everyday Pinterest Fashion with GG," where she brings Pinterest-inspired fashion ideas to life. She shows how to recreate chic and trendy looks from Pinterest and make it easy for her followers to achieve.
KPIs:
1. Gurleen was recently invited to the Nykaa X Huda Beauty launch event in Mumbai.
2. Gurleen recently released an article called “The Art of Accessorizing” in collaboration with Social Ketchup.
3. With a total of 277k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
Hakkasan, Nykaa Wellness, Ponds, L’Oreal, Tata CliQ, Mia by Tanishq, etc.
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USP:
Siddharth has one of the most unique and confident personalities when it comes to experimenting with fashion.
About the creator:
One doesn’t need a reason, so the saying goes, to discuss particular characters. Siddharth Batra, a social media celebrity and one of the top fashion influencers in India, is one of them. He is well known for his outrageous fashion choices, for being the king of IDGAF, and the CEO of male fashion influencers.
When we went back in time to Siddharth’s younger years, we discovered that he had graduated and had begun working as a freelance Style Editor for Mensxp. His Instagram #GuyBeauty series, which normalizes males using skincare, cosmetics, and body hair, has been breaking social media preconceptions.
As clothing no longer defines gender, fashion is becoming more gender-neutral every day, and Siddharth is here to shatter all stereotypes. He consistently demonstrates that nothing limits how manly a man may be by dressing in anything from leather jackets to crop tops, wearing necklaces and jewellery, or even doing his nails.
KPIs:
1. Siddharth was mentioned #4 in Forbes India's Top 100 Digital Stars.
2. Siddhart was awarded the GQ Most Influential Young Indian.
3. He was also awarded the Cosmopolitan Best Male Fashion+Beauty Influencer.
4. With a total of 266k followers, the influencer receives an engagement rate of 2-3%, with an average of 800k views and 20k engagements.
Brands Worked With:
Titan Eye, Swarovski, Lakme, Simple Skincare, Fanta, Fastrack, etc.
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USP:
Vanshika is the most enthusiastic and energetic fashion influencer you’ll ever come across on Instagram.
About the creator:
Vanshika Gaba is a vibrant fashion influencer known for her infectious enthusiasm and energetic presence. Most of her content consists of GRWM (Get Ready With Me) videos, where she shares her journey of dressing up for various events and outings with her audience.
She always makes sure to engage her audience with detailed introductions about where she's headed and the occasion she's preparing for. She gets super excited about sharing her whole ‘putting together an outfit’ journey with her followers.
Vanshika is also running a series called, "Yeh Dilli Hai Mere Yaar!", where she explores the fashion and culture of Delhi. In this series, she shops from local markets like Sarojini Nagar and Janpath, as well as popular malls such as Pacific Mall, adding a unique and local flair to her content.
KPIs:
1. On one of Vanshika's recent reels, ‘Wedding Fits this Season’ gained 1.6 million views and 66k engagements.
2. Another one of Vanshika's reels, ‘GRWM in Jaipur’ garnered 9.5 million views and 400k engagements.
3. With a total of 264k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
CaratLane, Simple Skincare, Coke Studio Bharat, Pacific Outlet Mall Jasola, etc.
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USP:
Rahul is one of the most fashionable influencers who shares all the fashion secrets with his audience.
About the creator:
Men are just as concerned with fashion as women are, so if you’ve been under the impression that they aren’t, you’re wrong. Like their fairer counterparts, they genuinely want to look their best during their special occasions, festivals, religious gatherings, and weddings.
Men can learn from and be inspired by fashion icons or top fashion Instagrammers in India like Rahul Shah. He is one of the most well-dressed in all of his posts and doesn’t overdo it with anything.
He helps his audience dress in the same way or better by sharing tips and recommendations and much more. He has been so successful in making a connection with his audience through quality content
KPIs:
1. Rahul was featured on a blog by Shaberry called, ‘Style like Rahul Shah at Shaberry’ in 2022.
2. One of Rahul’s recent reels gained 1.3 million views and almost 15k engagements where he is showcasing wedding outfits from KoraByNileshMitesh.
3. With a total of 252k followers, the influencer receives an engagement rate of 7%, with an average of 100k views and 7k engagements.
Brands Worked With:
Etienne Aigner, Monte Carlo, Snitch, Guess, The Kurta Company, Amazon, Aza, etc.
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USP:
Shraddha Gurung is a popular fashion influencer who loves sharing the latest fashion and makeup trends with her followers.
About the creator:
Shraddha Gurung is one of the best Indian fashion Influencers on Instagram. Her stunning and graceful expressions have contributed to her popularity. Additionally, her fashion sense is unique and impeccable at the same time.
This is one of the reasons why she has garnered a lot of followers in such a short time. Shraddha is also a creative artist and can create the most amazing looks with her skills.
Shraddha is a plus-size fashion influencer known for her commitment to body positivity. She keeps her audiences on the hook with a variety of captivating mini-series, such as "6 Swimwear Brands I Love," "Sunday Spotlight," "31 Sarees I Love," and many more.
KPIs:
1. Shraddha was featured in the Forbes list of 100 Digital Stars 2023.
2. Shraddha has also been featured in prestigious media outlets like Indulge by Indian Express, MissMalini Trending, YouTube NextUp, and many more.
3. With a total of 252k followers, the influencer receives an engagement rate of 4%, with an average of 200k views and 8k engagements.
Brands Worked With:
Fable & Mane, Lakmé, KitKat, Maybelline, Crowne Plaza, etc.
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USP:
Sharmin Panjwani transforms fashion inspiration into reality with her custom creations and trendy recommendations.
About the creator:
Sharmin Panjwani is a fashion influencer renowned for her creativity and hands-on approach to fashion. She is well-known for creating outfits from scratch, getting inspired from pictures and selecting fabrics, laces, and borders to bring her visions to life.
Sharmin's content is highly popular, especially her GRWM (Get Ready With Me) videos, where she shares her styling process and fashion choices. Additionally, Sharmin frequently shares her OOTD (Outfit of the Day) posts using her own hashtag, #sharfits, which makes her audience easily follow her daily style inspirations.
She also curates and showcases her top picks in various categories, such as "3 Pinteresty Tops from Myntra," "Black Outfits from Myntra," and "3 Co-ord Sets from Myntra," offering her followers curated and trend-forward fashion recommendations.
KPIs:
1. One of Sharmin’s recent reels where she shared how she created a gorgeous pink saree from scratch gained 4.3 million views and 240k engagements.
2. Another one of her reels where she curated an Anarkali from a Velvet saree garnered 3.3 million views and 210k engagements.
3. With a total of 250k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
Blue Heaven Cosmetics, L’Oreal, Shoppers Stop, Fable Street, Daniel Wellington, etc.
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USP:
Deepa is known for offering a perfect balance of practicality and trendiness to her audience.
About the creator:
Deepa, widely known as 'That Review Addict,' is a popular fashion influencer known for her meticulous and honest reviews of fashion products. With a sharp eye for detail and a passion for quality, Deepa provides her followers with insightful evaluations that help them make informed purchasing decisions.
Her content spans across various categories, including clothing, accessories, and beauty products, ensuring her audience receives full-fledged and trustworthy recommendations.
Beyond reviews, Deepa shares her personal style through engaging OOTD posts and GRWM videos, where she showcases her fashion choices and styling tips. Her unique blend of honest reviews and stylish inspirations has made her a beloved figure in the fashion community.
KPIs:
1. One of her recent reels where she is showcasing her love for long skirts has gained 7 million views and 310k engagements.
2. Another one of her reels, ‘Office Fits: Ethnic Edition’ garnered 6.6 million views and 300k engagements.
3. With a total of 241k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
Azorte, KitKat, Safal Stores, Fable Street, Urbanic, Bewakoof, CaratLane, etc.
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USP:
Komal’s vibrant personality and keen fashion sense have made her a beloved figure in the fashion community.
About the creator:
Komal Bhandari is a well-known fashion influencer appreciated for her chic style and engaging fashion content. She has built a substantial following by consistently delivering fresh and innovative outfit ideas that her followers absolutely adore.
Her content often includes OOTD (Outfit of the Day) posts, fashion hauls, and detailed styling tips, making her a go-to source for fashion inspiration. Recently, Komal had a mini-series running called "Saree Series," where she explores and showcases various ways to style sarees.
She also produces seasonal videos like "Must-Have Kurtas This Summer," "Cotton Sets for Summer," and "Floral Maxi Dresses for Summer," offering her followers curated and seasonal fashion recommendations.
KPIs:
1. One of Komal’s recent reels where she is showcasing floral dresses Summer Edition has garnered 4 million views and 130k engagements.
2. Another one of her GRWM reels where she is styling a yellow kurti has garnered 7.5 million views and 300k engagements.
3. With a total of 227k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
Chikankari Official, Ghar Soaps, WishCare, Aqualogica, BBLUNT, Staze Beauty, Amazon Fashion, etc.
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USP:
Sanyanti is a plus-size fashion influencer who is best known for providing relatable and affordable fashion content.
About the creator:
Sanyanti Mahapatra is a loved plus-size fashion influencer whose fashion content revolves around plus-size and mid-size women. She has garnered a substantial following through her ability to merge modern trends with personal flair.
Sanyanti’s content is diverse, ranging from OOTD posts to detailed fashion tutorials. She excels in providing her audience with practical styling tips and inspiration for various occasions, all tailored to enhance the beauty and confidence of plus-size and mid-size women.
Additionally, all her content is relatable and affordable, as she always mentions the prices while showcasing dresses and pieces, ensuring her audience can easily access the styles she promotes.
KPIs:
1. One of her recent reels where she is trying the viral fleece leggings gained 1.8 million views and 65k engagements.
2. Another one of her reels, ‘Festive Co-ord Set Thick Girl Edition’ garnered 1.6 million views and 50k engagements.
3. With a total of 224k followers, the influencer receives an engagement rate of 4%, with an average of 100k views and 4k engagements.
Brands Worked With:
Amazon, Dot & Key, WishCare, Bajaj Almond Drops, Blissclub, Butt-Chique, etc.
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USP:
Harshit’s keen eye for detail and bold fashion choices have set him apart, making him a trendsetter in the industry.
About the creator:
Harshit Singh is a prominent men's fashion, fitness, and lifestyle influencer known for his focus on luxury living and high-end fashion. His content often highlights his opulent lifestyle, featuring experiences such as staycations at Palm Jumeirah, luxury spa services at home, and exquisite evenings at exclusive galleries.
On his Instagram, Harshit showcases his visits to high-end restaurants like Bull & Bear, and The Lana Dubai, showing a glimpse into his sophisticated dining experiences, all while sharing his OOTD. Harshit also shares his commitment to the gym and proudly displays his well-toned physique.
His fashion content spans business, casual, and comfy looks, all while maintaining a classy and refined appearance. He also posts GRWM videos for various occasions, such as dates and work, where he shows how to dress stylishly and appropriately for any event.
KPIs:
1. Harshit was invited to the launch of the viewz event of Danube Properties at the Grand Hyatt Dubai in January 2023.
2. One of Harshit’s recent reels garnered 4.6 million views and almost 520k engagements in which he created a video following a trend.
3. With a total of 223k followers, the influencer receives an engagement rate of 5-6%, with an average of 70k views and 4k engagements.
Brands Worked With:
Dream Shoe Club, Eske, Blushade, FNP UAE, Nisara Beauty, Code, etc.
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USP:
Sana stands out for her unique blend of Western and Indian fashion styles, showing practical and multi-way styling tips that make high fashion accessible and relatable to her audience.
About the creator:
Sana Grover is one of the fastest-growing fashion influencers in India, best known for her expertise in fashion, beauty, lifestyle, and etiquette. Sana began her journey as a fashion blogger out of a passion for style, which eventually blossomed into a full-time profession.
Her content includes fashion look-books, skincare routines, travel experiences, and beauty hacks. She showcases a blend of Western and Indian styles. Sana is known for her meticulous curation of posts, ensuring each one is aesthetically pleasing as well as informative.
Sana is also the author of "The Glow Up Guide," which focuses on personal development and lifestyle enhancement. Through her various platforms and courses, she helps individuals improve their fashion sense, body language, and overall confidence.
KPIs:
1. Sana was featured in many media outlets like Indulge- The New Indian Express, Vogue, BuzzFeed, Mid-day, Deccan Herald, Social Ketchup, Hindustan Times, NewsX, Josh Talks, and many more.
2. Sana Grover had the opportunity to speak at TEDx SRCASW about how technology has impacted our personal style.
3. With a total of 241k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
L’Oreal, Twamev, Logitech, Dot & Key, Maybelline, Ponds, etc.
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USP:
Isha Multani is a fashion influencer specializing in luxury bridal fashion in India.
About the creator:
Isha Multani is a successful bridal fashion designer in India, known for her exquisite and versatile bridal attire. Her fashion content on Instagram is heavily focused on luxury wedding wear, featuring a wide range of traditional and contemporary designs.
Isha’s expertise includes custom-designed lehengas, sarees, and gowns tailored to meet the specific styles of each bride. She knows the importance of personal consultations to understand her clients' needs and creates unique, personalized outfits that blend traditional and modern styles.
Isha's Instagram feed showcases her creativity and skill, providing inspiration for brides-to-be with vibrant colors and innovative designs. She often highlights the versatility of bridal fashion, encouraging experimentation with different colors and silhouettes beyond the traditional red lehenga.
KPIs:
1. In one of her recent fashion reel with a bit of humour, she gained 20.6 million views and 730k engagements.
2. Another one of her reels, ‘The truth behind every couple photo shoot’ received 14.4 million views and 910k engagements.
3. With a total of 213k followers, the influencer receives an engagement rate of 2-3%, with an average of 200k views and 5k engagements.
Brands Worked With:
Atlantis The Royal, AJIO Luxe, Nykaa Fashion, MAC Cosmetics, TATA CLiQ Luxury, etc.
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USP:
He is changing the area of men’s fashion with great outfit suggestions.
About the creator:
The face of the fashion industry is changing thanks to male fashion influencers. Guys can now talk openly about fashion and style because male influencers offer cutting-edge, fascinating fashion choices that can make men feel attractive, confident, and unique.
Anvit is one such fashion influencer who is coming up with product recommendations that are within budget, tips, and advice just to style up your game with the current options, and much more.
He is also regular with providing fashion motivation through professional photoshoots and haul videos. Some of his recent videos are GRWM all black with colour pop, 3 Polo Shirts You Need this Summer, Ways to Wear Summer Linen, etc.
KPIs:
1. Anvit was recently invited to the exclusive event of Longitude 77’s 4-course tasting menu along with their unique GI-tagged signature serves crafted by Yangdup Lama.
2. In one of his recent reels in partnership with Asuka Couture, ‘All about Summer Linen’, the creator received 2.4 million views and 20k engagements.
3. With a total of 210k followers, the influencer receives an engagement rate of 3-4%, with an average of 100k views and 3.5k engagements.
Brands Worked With:
Amazon Home, Realme, Arrow, The Collective, Asuka Couture, L’Oreal, Instax, NykaaMan, etc.
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USP:
Mallarie Jain, also known as "Pinterest Wanna Bee" on Instagram, is a fashion influencer who brings Pinterest-inspired styles to life.
About the creator:
Mallarie’s content revolves around the "soft girl" aesthetic, featuring a mix of ethnic and Western looks. Mallarie is known for her handpicked clothing and makeup recommendations, providing tips and tricks for achieving a glowing look.
Her posts often include outfits that resonate with her followers' dream Pinterest boards, making her a go-to source for fashion inspiration. Currently, Mallarie has a popular short series going on called "Delhi Market Series" on her Instagram.
In which, she explores and showcases the vibrant fashion and shopping scenes of Delhi's local markets like Sarojini, Janpath, etc. Mallarie's Instagram feed also showcases a blend of cozy, soft-hued outfits and chic, polished looks.
KPIs:
1. Mallarie was recently invited to attend The Body Shop event where they launched festive floral fragrances.
2. Last Diwali, Mallarie was invited to the Kate Spade New York Diwali event.
3. With a total of 208k followers, the influencer receives an engagement rate of 4%, with an average of 200k views and 8k engagements.
Brands Worked With:
Samsung, Love Beauty & Planet, OPI India, Staze Beauty, KitKat, Ponds, etc.
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USP:
Raunak provides the best fashion tips and solves any query you might have.
About the creator:
Raunak is one of those Indian fashion Instagrammers who have maintained a friendly approach in sharing her knowledge, giving tips and advice, etc. She has made sure to take all the feedback and suggestions of her audience and give out exactly what they wanted consistently.
She also frequently interacts with her audience and solves their queries just like a friend. This has helped her build a loyal following who believes in her vision and skills of providing the best of everything.
Some of her recent fashion content includes Anarkali suits, GRWM in white Chikankari, Must-have bottoms under Rs 999 Ft. Oyela, Summer outfits under a budget, Meesho Korean tops, and more.
KPIs:
1. One of her recent reels, ‘Home Remedy for dark circles’ gained 6.6 million views and 100k engagements.
2. Another one of her reels garnered 9 million views and 160k engagements.
3. With a total of 241k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
Savana by Urbanic, WishCare, UrbanYog, Zivame, etc.
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USP:
Simren Sanghvi is a fashion creator known for her chic and trendy fashion content on Instagram.
About the creator:
Simren blends modern and traditional styles, showcasing versatile looks that cater to a wide audience. Her Instagram features a variety of outfits, from elegant sarees to stylish Western wear, which is often paired with fashion hacks and styling tips.
Simren educates her followers on colour theory in fashion and styling to help them understand how to create cohesive and visually appealing outfits. Her content is visually appealing as well, with a strong touch on aesthetics and creativity, making her a rising star in the fashion influencer community.
Her content primarily focuses on the difference between merely wearing an outfit versus styling it, offering practical fashion hacks and tips to enhance personal style rather than just putting on clothes.
KPIs:
1. Simren was recently invited to the Lavie X Archana Kochhar show in the Grand Hyatt Mumbai.
2. Simren was invited to the L’Oreal Professional Indian Hairdressing Awards in April 2024.
3. With a total of 204k followers, the influencer receives an engagement rate of 2%, with an average of 50k views and 1k engagements.
Brands Worked With:
L’Oreal, Shoppers Stop, NOOD New York, Nivea, etc.
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USP:
Bhavya is the go-to fashion influencer for under-budget fashion and recommendations.
About the creator:
Bhavya is a well-known Indian Fashion influencer who loves to create content on Instagram about her budget finds from marketplaces like Amazon, Myntra, Meesho, etc. For example, Kurta Sets for Summer starting @ Rs 489, Chic and vintage gold watches from Amazon, etc.
Bhavya is 5’8’’ and she usually finds inspiration outfits from Pinterest and recreates the looks for a tall girl like her and showcases to her followers how it looks on a 5’8’’ girl. Some such videos are Pinterest-inspired Cargo pants on 5’8’’ Mid-size girlies.
In addition to this, Bhavya also creates GRWM videos, Bags haul, Dress haul, Amazon must-haves, Summer tops from Amazon under Rs 500, Flats from Myntra that will match all your outfits, Must-haves for beach vacations, etc.
KPIs:
1. Bhavya was one of the few influencers who got invited to the 82e X Meta event in December 2022.
2. Bhavya was invited to the Lavie X Archana Kochhar show by Bombay Times Fashion Week in May 2024.
3. With a total of 200k followers, the influencer receives an engagement rate of 2%, with an average of 100k views and 2k engagements.
Brands Worked With:
Zlaata, Love Beauty & Planet, Indulekha, Aqualogica, Viah, HealthFab, Savana by Urbanic, Winston, WishCare, etc.
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USP:
Naveli Khatri should be your go-to fashion influencer for traditional Indian attire.
About the creator:
Naveli Khatri is an Indian social media influencer and fashion designer. She is known for her work in the fashion industry, particularly her designs featuring traditional Indian embroidery techniques like chikankari & etc.
She has her own collection of clothing items, including kurtas and palazzos, that are available online for purchase. Her videos often go viral, attracting millions of views and a dedicated fan base.
Naveli features traditional Indian wear, showcasing her love for cultural heritage and craftsmanship. She often shares pictures of herself in beautifully draped sarees, intricately embroidered lehengas, and elegant salwar suits.
KPIs:
1. One of her recent reels showcasing an elegant yet modern saree from Meesho has gained 19.6 million views and almost 1 million engagements.
2. Another one of her reels where she is showcasing ‘Affordable Finds from Meesha’, gained 7.8 million views and 300k engagements.
3. With a total of 199k followers, the influencer receives an engagement rate of 3-4%, with an average of 200k views and 7k engagements.
Brands Worked With:
Amazon Fashion, Swiss Beauty, Foxtale, Renee, Gift Hub, etc.
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USP:
Shreya loves to travel and showcases her fashion sense along her journey.
About the creator:
Shreya Chawla is a well-known fashion influencer on Instagram and is known for her style, beauty, and lifestyle content. The influencer is based in Delhi and she has garnered a good following on her social media platforms.
She frequently shares her stylish outfits, beauty tips, and travel experiences on her account. Her content often shows elegance and affordability, making her a relatable figure for many young fashion enthusiasts.
Her Instagram feed is a mix of fashionable looks, from casual wear to more sophisticated outfits. Additionally, she also incorporates the latest trends and her style in her content.
KPIs:
1. Shreya was invited to the Ultra SoulFlyp event by Kingfisher Ultra.
2. Shreya was invited to the Lakme Fashion Week X FDCI event in collaboration with NEXA in October 2023.
3. With a total of 196k followers, the influencer receives an engagement rate of 2%, with an average of 50k views and 1k engagements.
Brands Worked With:
Neutrogena, L’Oreal, Garnier, AZORTE, Indulekha, Samsung, Sunsilk, FREYJA, etc.
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USP:
Asfi Javed is a fashion influencer on Instagram known for her glamorous dressing sense.
About the creator:
Asfi Javed is an emerging fashion influencer on Instagram, known for her stylish and trending content. Her content primarily revolves around fashion and style. She showcases a variety of outfits, often highlighting the latest trends and her unique sense of fashion.
Currently, Asfi is running a popular "Suit Series," where she showcases elegant kurtis and suits. In this series, she shows her followers how to style these traditional outfits with accessories.
Additionally, she also provides outfit ideas for various occasions, such as Holi, Eid, etc. Her content also includes GRWM videos where she shows her styling her complete outfit starting from the choice of dress to bags, shoes and accessories.
KPIs:
1. In Asfi’s recent partnership with Veet, she posted a video and gained tangible results for the brand. Her reel garnered 25.2 million views and 60k engagements.
2. Another one of Asfi’s reels where she is providing Eid outfit inspiration, she gained 2 million views and 120k engagements.
3. With a total of 196k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Raj Jewellers Lucknow, ORRA Fine Jewellery, Cetaphil, Dove, Garnier, etc.
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USP:
Shreeja will make you more aware of how you can style up your game even with limited choices.
About the creator:
Shreeja is a fashion enthusiast/influencer who has researched and gained in-depth knowledge regarding the field of fashion. Being passionate about it and having the aim of making a difference with it, she makes sure to share all of it on her account.
She frequently shares what she is buying and motivates her audience with fashion combinations they can try with the most professional photoshoots. Moreover, she shares the best in budget recommendations, tips advice, etc.
Some of her recent fashion content are Myntra College/office trousers under Rs 300, College Fits, Amazon finds accessories starting at Rs 199, Old Money aesthetics, Spring desi outfits, Summer Workwear, and many more.
KPIs:
1. Shreeja was one of the few influencers who got invited to the 82e X Meta event in December 2022.
2. Shreeja was invited to the launch event of Ved X Meta in December 2022 and got to meet Genelia and Riteish Deshmukh.
3. With a total of 193k followers, the influencer receives an engagement rate of 3%, with an average of 50k views and 1.5k engagements.
Brands Worked With:
L’Oreal, KitKat, Dove, Hyphen, Kalki Fashion, Simple Skincare, Reliance Centro, etc.
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USP:
Shrawan is best known for always keeping his audience in the loop when it comes to trends in the fashion industry.
About the creator:
Shrawan Chhetri is a renowned fashion influencer and content creator known for his stylish and meticulously curated fashion content on Instagram. His content stands out due to its sophistication, attention to detail, and ability to inspire his audience with diverse and creative fashion ideas.
He creates content for Men’s fashion showcasing a wide range of men's clothing styles, from casual streetwear, and traditional attire to formal clothing. He provides daily outfit ideas and shows how to mix and match pieces to create unique looks.
Shrawan always keeps his audience in the known when it comes to fashion trends and offers insights on how to incorporate them into everyday wear. Upon going through his account, we mostly find him featuring tailored suits, crisp shirts, and polished accessories that exude class and sophistication.
KPIs:
1. Shrawan was invited to the Corneal Blindness-free India event by 100 Pipers India in April 2024.
2. Shrawan was featured in a podcast, ‘The Gentleman Show’ with Ankush Bahuguna- Grooming Gupshup.
3. With a total of 190k followers, the influencer receives an engagement rate of 6%, with an average of 50k views and 3k engagements.
Brands Worked With:
Guess, Fire Boltt, Oziva, Croma, Gillette, Bata, Tata CLiQ, Set Wet, Van Heusen, etc.
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USP:
In addition to everyday fashion content, Muskan makes fashion content way more fun and interesting.
About the creator:
Muskan Rawat is a full-time fashion influencer and content creator who posts her vibrant and distinctive style on Instagram. Her posts are a colorful mosaic of bold patterns, intricate designs, and innovative styling techniques, reflecting her fearless approach to fashion.
What sets Muskan Rawat apart from other fashion influencers is her inventive and playful approach. She has an exciting series called "DeluluVacay with Muski," where She shares captivating content featuring fantasy vacations, where she showcases her ideal wardrobe for dream destinations like Miami, Europe, and beyond.
In this series, Muskan creates engaging and super fun videos such as "What I Would Wear in Europe," "What I Would Wear in Bali," and "What I Would Wear in Miami." Every video is a delightful blend of stylish outfit ideas and funny commentary which adds a unique twist that her audience loves.
KPIs:
1. Muskan was invited to the event of Kriti Sanon’s brand Hyphen in April 2024.
2. In Muskan’s recent partnership with Tata CLiQ, she posted a video and gained tangible results for the brand. Her reel garnered 4.5 million views and 140k engagements.
3. With a total of 190k followers, the influencer receives an engagement rate of 5%, with an average of 300k views and 15k engagements.
Brands Worked With:
L’Oreal, Nykaa Cosmetics, Aqualogica, Tata CLiQ, DIRIS, Wanderlust, Staze Beauty, etc.
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USP:
Sakshi will give you the best budget recommendations for your fashion desires and needs.
About the creator:
Sakshi Chaudhary has become one of the best fashion influencers on Instagram in no time as she not only shares her knowledge regarding how to dress smartly and on budget but also gives product recommendations, etc.
This content just takes your fashion to the next level. She also solves any doubts you might have and helps you choose better by replying in the comments section or the DM’s you send her.
This helps her create an image of an expert fashion stylist in the eyes of the audience and gain a great amount of authority. She posts interesting content like Gold or Silver Jewellery, Delhi Vs Mumbai styling a Shirt, The Only 10 things you need in your college wardrobe, etc.
KPIs:
1. One of Sakshi’s recent reels gained 14.7 million views and 210k engagements.
2. Another one of Sakshi’s recent reels about the Inverted Triangle Body Type garnered 6.6 million views and 75k engagements.
3. With a total of 183k followers, the influencer receives an engagement rate of 2%, with an average of 50k views and 1k engagements.
Brands Worked With:
Amazon Fashion, Faballey, NUD, RasaDem, Fashion Floor, etc.
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USP:
Mannat is best known for her way of keeping her audience engaged and hooked with her fashion content.
About the creator:
Mannat Sandhu is a fashion enthusiast and one of the top fashion Instagram influencers in India. Her beauty beyond perfection and her presentation skills have contributed to her popularity.
Mannat has a unique way of portraying her content. She blends fashion with a touch of nostalgia and brings beloved characters and moments to life, which resonates well with her followers and she is adored for it.
All in all, she is not only famous for her styling skills but also for her ability to entertain and engage with her audience. Her fans trust her honest reviews and love the fact that she only endorses high-quality brands.
KPIs:
1. Mannat received the Cosmo India Emerging Influencer of the Year award with under 100k followers in 2020.
2. On one of her recent reels, GRWM to get some Maggi in Kasauli, she received 1.9 million views and 100k engagements.
3. With a total of 183k followers, the influencer receives an engagement rate of 5%, with an average of 100k views and 5k engagements.
Brands Worked With:
Levi’s, Simple Skincare, Kay Beauty, Tresemme, Maybelline, Charles & Keith, Lee Jeans, Crocs, Skinn, etc.
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USP:
Kush Sachdeva is famous for his distinctive style and bold personality on Instagram.
About the creator:
Kush Sachdeva's content focuses on Men’s fashion, featuring a mix of edgy streetwear, sophisticated outfits, and experimental looks. Kush’s approach to fashion is fearless and boundary-pushing, often challenging traditional stereotypes and norms within the fashion industry.
Kush's influence extends beyond just clothing, his Instagram feed is a source of inspiration for many fashion enthusiasts. His content often features well-curated photoshoots, engaging captions, and occasional videos that provide fashion tips and insights into his everyday styling choices.
Some of Kush’s recent fashion content are 4 Bottomwears That You Must Try, Summer Outfit Ideas, Sneaker Unboxing, Best Piece in my closet, Day in the Life, 5 Sneakers That You Need in your collection, and many more.
KPIs:
1. In Kush’s recent partnership with Tata CLiQ, he posted a video and gained tangible results for the brand. His reel garnered 5.1 million views and almost 310k engagements.
2. Another one of Kush’s partnership with Rare Rabbit, he posted a reel and garnered exceptional results. The reel reached 26.6 million people and drove almost 50k engagements.
3. With a total of 181k followers, the influencer receives an engagement rate of 5%, with an average of 100k views and 5k engagements.
Brands Worked With:
Bewakoof, Bata, HK Vitals, Simple Skincare, La Shield, Personal Touch Skincare, DreamSetGo, etc.
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USP:
Chirag Khanna recreates top celebrities’ looks and puts together outfits that make you look good anywhere.
About the creator:
Chirag Khanna is a dressing expert, model, and menswear specialist from Delhi India. He is helping many individuals look good in the easiest fashion choices. Chirag has created tons of content where he recreates the latest trends while styling his unique looks.
He flaunts outfits from Zara agent Thrift House clout, Uniqlo, The North Face, Levi’s, Fogstore, Carhartt, Crepdog crew, disorder of Creation, almost god, Jack & Jones, Ciel Shop, leave the Rest, wear gigai, old times sake, Casio Vintage, Moltobello clothing, Tethrifts, Essntl Frames, Adidas, Ralph Lauren IVY park etc.
The fashion influencer also has a range of accessories from Zillionaire India Y2K by Yash, Wild Child Jewels, Suffire, WYW, H&M, and many others. The top influencer in India has a dedicated Instagram following and uploads new content regularly.
KPIs:
1. In one of his recent reels in collaboration with Rare Rabbit, he received 6.6 million views and 30k engagements.
2. Another one of his reels with a little humour in it gained 4.4 million views and 220k engagements.
3. With a total of 180k followers, the influencer receives an engagement rate of 5%, with an average of 300k views and 15k engagements.
Brands Worked With:
UNIQLO, Kult, Crocs, Vivo, Amazon Fashion, Puma, Vogue Eyewear, Rare Rabbit, etc.
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USP:
Nisha creates one of the most aesthetically pleasing fashion content you’ll find on Instagram- with the visuals and the editing, it’s top-tier.
About the creator:
Nisha Singh, a leading fashion influencer in India, has garnered a dedicated fan base for her dynamic presence in the realms of fashion, lifestyle, and beauty. With a captivating blend of high fashion, casual chic, and beauty expertise, Nisha has established herself as a notable Instagram Influencer.
One of the hallmarks of Nisha's influence is her active involvement in lifestyle blogging, where she shares insights into not just what to wear but also how to live a stylish and fulfilling life.
Nisha is best known for creating engaging haul videos for popular online platforms like Myntra, Ajio, Meesho, Oyela, Amazon, and more. These videos offer viewers an exclusive peek into her latest fashion finds, showcasing everything from wardrobe essentials to statement pieces.
KPIs:
1. In Nisha’s recent partnership with Amazon Fashion, she posted a video and gained tangible results for the brand. Her reel garnered 2.3 million views and almost 45k engagements.
2. Another one of her reels, ‘Zudio Finds starting @49/-’ gained 4.1 million views and 170k engagements.
3. With a total of 175k followers, the influencer receives an engagement rate of 5%, with an average of 300k views and 15k engagements.
Brands Worked With:
Amazon Fashion, Style Diva Couture, Inayat Fashions, Braun Beauty, Ajio, UrbanYog, etc.
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USP:
What makes Soumya’s content unique is her fashion videos with her twin sister Shreya Chawla.
About the creator:
Soumya's Instagram posts range from static images to stylish videos, showcasing various brands and products, and she is particularly effective at generating high engagement from her followers.
Her content typically features a blend of fashion, beauty, and lifestyle elements, appealing to a broad audience. Soumya also usually collaborates with her twin sister, Shreya Chawla, who is also a famous figure in the fashion influencer arena.
Soumya frequently posts outfit videos and provides detailed captions about what she is wearing, including brand names and sometimes styling tips, which her followers find particularly useful.
KPIs:
1. Soumya was invited to the Meta x Samsung event in South Korea in 2023.
2. In Soumya’s recent partnership with JBL India, she posted a video and gained tangible results for the brand. Her reel garnered 2.8 million views.
3. With a total of 173k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Dyson, Indulekha, Samsung, L’Oreal, Freyja, Summer House Goa, Lakme, JBL, etc.
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USP:
Sanchit Kalra is a perfectionist when it comes to fashion and he will make you the same in fashion.
About the creator:
Sanchit Kalra is a perfectionist and makes sure he rules whatever he does. Even after being an IIT graduate he held onto his passion for fashion and made a name for himself in it.
He is one of the most stylish and authoritative fashion influencers today who has the most unique tips and advice, unbiased recommendations and so much more. His ability to provide his audience with exactly what they demand constantly is what has helped him become an influencer with a great following and a high engagement rate.
Sanchit currently hosts a mini-vlog series called, ‘Hustling through Life by San’. In his 1st episode, he showed his audiences a day in the life of a fashion influencer. In his 2nd episode, ‘Work from Goa’ where he showcases the experience of working remotely on his content creation while enjoying the life of Goa.
KPIs:
1. Sanchit recently got an incredible opportunity to give a Ted talk at TEDx ABESES in April 2024.
2. One of his recent reels with a fellow content creator reached 16.4 million views and more than 300k engagements.
3. With a total of 169k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
Sennheiser, Hackett London, Morris Garages, Lenskart, Shoppers Stop, Lifestyle Stores, Tata CLiQ, etc.
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USP:
Abhishek combines his expertise in luxury fashion with a passion for travel and offers his followers a unique blend of high-end style and adventure.
About the creator:
Abhishek Rathod is a popular Indian content creator and social media influencer with a focus on luxury fashion and lifestyle. After graduating in software engineering, he left his job to pursue content creation full-time and make social media his priority.
His Instagram account is a main hub for showcasing his outfits of the day (OOTD), where he provides detailed captions about the brands he wears for his followers to have complete knowledge about his outfits.
As an avid traveller, Abhishek showcased his stylish looks from his recent trips to Goa and Azerbaijan. Additionally, he was one of the few influencers invited to the FDCI x Lakme Fashion Week in 2023.
KPIs:
1. Abhishek was recently invited to the Ajio x Filmfare Awards 2024.
2. In Abhishek’s recent partnership with XYXX Crew, he posted a video and gained high results for the brand. His reel garnered 5.4 million views and 25k engagements.
3. With a total of 169k followers, the influencer receives an engagement rate of 8%, with an average of 150k views and 12k engagements.
Brands Worked With:
PlayStation, H&M, Arrow, Shoppers Stop, Pantaloons, Magnum, Gap, Garnier, Portronics, Ajio, etc.
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USP:
Sapna’s ability to connect with her followers and provide practical fashion advice has made her a favourite among fashion enthusiasts.
About the creator:
Sapna Rai is a well-known Indian fashion influencer and content creator known for her engaging and stylish presence on social media. She gained traction for her vibrant fashion sense and detailed fashion hauls on Instagram.
Sapna often shares outfit inspiration and style tips to keep her followers well-informed about the latest trends in the fashion industry and she also teaches them how to indulge it in their respective fashion style.
Furthermore, Sapna was recently featured in Dainik Bhaskar on May 21st, 2024 about her fashion content creation. Additionally, Sapa just recently launched her 1st episode of the ‘100 Days Go Boho with Sapna’ series.
KPIs:
1. Sapna got invited to the Lakme Fashion Week, Times Lifestyle Week and Delhi Times Fashion Week recently.
2. Sapna recently achieved a new milestone in her influencer journey by getting nominated for The Fashion Influencer of the Year (Editor’s Panel) Award by Cosmopolitan Blogger Awards 2022-2023.
3. With a total of 163k followers, the influencer receives an engagement rate of 8%, with an average of 150k views and 12k engagements.
Brands Worked With:
Dip Your Toes, Tilohri, Haldiram’s, Kapraaha, Pantaloons, Bata, Westside Stores, BIBA, etc.
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USP:
If you adore traditional wear and love 90s culture and songs, Radhika Bhardwaj should be your go-to fashion influencer.
About the creator:
Radhika Bhardwaj is a social media influencer who has captured the hearts of her audience with her fashion content. With a focus on traditional wear, Radhika styles ethnic outfits such as sarees, lehengas, suits, and kurtas.
What sets Radhika apart is her mesmerizing song choices that accompany her beautifully crafted reels. As a 90s kid, she often incorporates music from that era which creates a nostalgic and emotional connection with her audience.
Radhika likes to break down her content and post small series to always keep her audience curious and hooked. Some of her recent series are 7 Vacay Fits with R, Karva Chauth Fits with R, Shagan Di Tayari with R, That 1 percent of Me, Ankaha Sa Ek Kissa, Garmi and Grace with R, and many more.
KPIs:
1. Radhika recently attended the Lakme Fashion Week x FDCI in March 2024.
2. Radhika was first featured in Cosmopolitan India in December 2021 for Street Style look.
3. With a total of 155k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
Bhansali Productions, Candere, JOVI, ININA, CaratLane, Nykaa.
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USP:
Meher’s Instagram content mainly focuses on fashion but has a little bit of ever everything- beauty, lifestyle, fitness and travel.
About the creator:
Meher Taluja's content is a mix of fashion and beauty, designed to engage her followers with a variety of styles and trends. Meher frequently shares OOTD posts, showcasing her daily fashion choices.
She creates engaging GRWM videos for various occasions such as events, dates, and summer brunches. These videos help her followers get inspiration for their own looks. Talking about her beauty content, Meher loves to post about her favourite beauty products, especially lipsticks.
She recently posted her favourite high gloss lips for summer, 5 favourite nude lipsticks, Givenchy Beauty reviews, and spring lip combos. These posts often include detailed reviews. Meher sometimes also shares her fitness routine and lifestyle choices, adding a personal touch to her professional fashion content.
KPIs:
1. Meher was featured in the 'For the Love of Local' section of Cosmopolitan India in November 2023 for her contributions to local fashion and culture.
2. In Meher’s recent partnership with Nykaa, she posted a video and gained high results for the brand. Her reel garnered 1.2 million views.
3. With a total of 147k followers, the influencer receives an engagement rate of 2-3%, with an average of 70k views and 1.5k engagements.
Brands Worked With:
Bata, Levi’s, Nykaa Fashion, Dove, Estee Lauder, Kerastase, Victoria’s Secret, Tira, Simple Skincare, etc.
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USP:
Disha is best known for making haul videos and providing practical fashion advice through thematic videos.
About the creator:
Disha is one of the top fashion influencers in India. Her Instagram content primarily focuses on Fashion but she also adds beauty, styling, hacks and lifestyle content. She is known for creating a variety of videos, focusing on practical and stylish outfit ideas.
She shares videos that feature innovative combination outfits, such as pairing a kurti with pants to create the perfect summer fit. She also creates haul videos, where she reviews and models various clothing items.
Some popular themes in her haul videos include Neutral Outfits from Amazon, Cute, Comfy & Minimal Summer Dresses, and Shorts Haul. Disha is part of a broader community of fashion influencers in India who are gaining attention for their distinctive styles and engaging content.
KPIs:
1. A recent humour-infused fashion reel posted by Disha gained 35.9 million views and 1.2 million engagements.
2. In Disha’s recent partnership with Ajio, she posted a video and gained high results for the brand. Her reel garnered 1.3 million views and 16k engagements.
3. With a total of 143k followers, the influencer receives an engagement rate of 2-3%, with an average of 100k views and 2.5k engagements.
Brands Worked With:
Amazon, Ajio, Dot & Key, Tresemme, MakeO, Reliance Trends, Biotique, etc.
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USP:
Arti has a different approach to fashion, providing her audience with practical and stylish outfit ideas for various occasions.
About the creator:
Arti being one of the best fashion influencers in India has a versatile fashion sense. She covers both ethnic and Western outfits with a chic and glamorous touch. She creates a wide range of fashion-related videos, catering to diverse styles and occasions.
Some of her traditional content includes videos like Styling Chikankari Outfits, Styling Sarees, Styling Lilac Kurta Set, Sarees for Every Mood, and more. She also reviews and showcases her finds from Myntra, such as Kurta Sets for Summer, Summer Office Wear, etc.
She also runs a Wearing vs Styling series where she contrasts basic wearing of outfits with more creative and fashionable styling and shows how small changes can uplift an overall look.
KPIs:
1. One of her recent reels where Arti is showing off her beautiful saree from Myntra garnered 3.8 million views and 310k engagements.
2. Another one of her reels where she showcases a stunning Anarkali from Meesho received 4.5 million views and 155k engagements.
3. With a total of 142k followers, the influencer receives an engagement rate of 3-4%, with an average of 70k views and 2.5k engagements.
Brands Worked With:
Myntra, Vadilal Ice Creams, Secret Temptation, L’Oreal, Kalki Fashion, etc.
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USP:
Arti has a different approach to fashion, providing her audience with practical and stylish outfit ideas for various occasions.
About the creator:
Arti being one of the best fashion influencers in India has a versatile fashion sense. She covers both ethnic and Western outfits with a chic and glamorous touch. She creates a wide range of fashion-related videos, catering to diverse styles and occasions.
Some of her traditional content includes videos like Styling Chikankari Outfits, Styling Sarees, Styling Lilac Kurta Set, Sarees for Every Mood, and more. She also reviews and showcases her finds from Myntra, such as Kurta Sets for Summer, Summer Office Wear, etc.
She also runs a Wearing vs Styling series where she contrasts basic wearing of outfits with more creative and fashionable styling and shows how small changes can uplift an overall look.
KPIs:
1. One of her recent reels where Arti is showing off her beautiful saree from Myntra garnered 3.8 million views and 310k engagements.
2. Another one of her reels where she showcases a stunning Anarkali from Meesho received 4.5 million views and 155k engagements.
3. With a total of 142k followers, the influencer receives an engagement rate of 3-4%, with an average of 70k views and 2.5k engagements.
Brands Worked With:
Myntra, Vadilal Ice Creams, Secret Temptation, L’Oreal, Kalki Fashion, etc.
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USP:
Gayatri’s fashion content is a mix of Western and Indian wear and no one does traditional wear content better than her.
About the creator:
Gayatri Sisodiya is an Instagram fashion creator who produces a diverse range of content focused on both casual and formal wear. Some of her recent video topics include Stunning Vacation Fits, Office Wear Tops and Kurtis, Pretty Suits and Office Wear Suits, etc.
She also chooses her favourite picks from online stores and posts content for her audience to find like Zara Summer Haul where she is presenting a selection of summer outfits from Zara.
Her traditional wear content is honestly to die for. She drapes sarees and styles on her reel showcasing beautiful ethnic wear. She is also running a series called "30 Days 30 Outfit with G," where she shares a new outfit idea every day for a month, providing new styles and fashion tips.
KPIs:
1. In Gayatri’s recent partnership with Reliance Centro, she posted a video and gained high results for the brand. Her reel garnered 6.5 million views and 30k engagements.
2. One of her recent reels where Gayatri is draping and styling a beautiful red saree garnered 2.1 million views and 55k engagements.
3. With a total of 142k followers, the influencer receives an engagement rate of 3%, with an average of 100k views and 3k engagements.
Brands Worked With:
L’Oreal, Myntra, Azora, Reliance Centro, Moonstone Hammock, Garnier, etc.
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USP:
Arpita's fashion content is not only informative for fashion enthusiasts but also extremely aesthetically pleasing.
About the creator:
Arpita Gupta is famous for her impeccable dressing sense, charming looks, and engaging presence on Instagram. Her content mainly includes fashion reels, modelling shots, and lifestyle videos.
Her posts often provide complete outfit details, including where she purchased her dress, bag, shoes, and accessories. This attention to detail has gained her to many followers who seek inspiration and guidance on fashion choices.
Beyond her fashion endeavours, Arpita is also an avid traveller. She shares details about her vacation outfits, providing her audience with stylish travel inspiration. Recently, she visited Melbourne, Sydney, and the Gold Coast, capturing her entire journey and fashion choices.
KPIs:
1. Arpita has been featured in Cosmopolitan India’s August 2020 issue.
2. Arpita was recently invited to the Lakme Fashion Week x FDCI event in October 2023.
3. With a total of 140k followers, the influencer receives an engagement rate of 2%, with an average of 100k views and 2k engagements.
Brands Worked With:
Pantaloons, Wacoal, Jolene, Bata, Vogue Eyewear, Madame, House of Chikankari, L’Oreal, etc.
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USP:
Tarini is a fashion creator who not only provides tips and outfit inspiration but also encourages engagement from her audience.
About the creator:
As a fashion social media influencer, Tarini has built a dedicated following by focusing on authentic and creative content. Tarini is best known for her unique approach to fashion.
Tarini engages actively through her videos, not just by sharing her fashion tips and style inspirations, but also by conducting polls and encouraging audience interaction. In her recent video, she showcased two stunning pantsuits and asked her audience to vote for their favourite one which created a lively discussion and engagement.
Her content is diverse, covering a wide range of fashion-related themes. She regularly posts about summer outfits, and "Get Ready With Me" (GRWM) videos for brunch, dinner, and other occasions, offering practical style advice and inspiration.
KPIs:
1. Last year, Tarini had the opportunity to walk in a fashion show wearing an outfit by Gauri & Nainika.
2. In Tarini’s recent partnership with Levi’s, she posted a video and gained high results for the brand. Her reel garnered 4 million views and 8k engagements.
3. With a total of 140k followers, the influencer receives an engagement rate of 1-2%, with an average of 100k views and 1.5k engagements.
Brands Worked With:
DLF Emporio, Benefit Cosmetics, Tira, Estee Lauder, Kay Beauty, Staze Beauty, Bata, P.C. Chandra Jewellers, Lakme, etc.
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USP:
Mahek's creative approach and eye for detail set her apart in the industry. Her content is diverse and relatable, making fashion accessible and enjoyable for her audience.
About the creator:
Mahek Mithare is a fashion content creator and influencer known for her vibrant and stylish fashion content on various platforms, especially Instagram. Her content features fashion-related videos, including hauls and styling tips, and highlights her personal style and aesthetic.
Her recent videos include a Meesho Indian outfit haul, a mini haul featuring budget-friendly dresses, and a little ethnic haul. She also styles a co-ord set that gives a cheery girl vibe, showcasing her playful yet chic aesthetic.
Mahek also runs a series where she picks a particular colour and styles Indian wear around it, recent ones being green and red. Additionally, her "Pick a Theme" series includes episodes such as "4 Fits to Wear to a Coffee Shop," providing her followers with styling ideas for particular occasions.
KPIs:
1. In Mahek’s recent partnership with Go Colors, she posted a video and gained high results for the brand. Her reel garnered 38.1 million views and almost 95k engagements.
2. One of her recent videos ‘Amazon Ethnic Finds’ where she was showing off a stunning pink mirror work kurta set gained 1.6 million views and almost 100k engagements.
3. With a total of 122k followers, the influencer receives an engagement rate of 4%, with an average of 200k views and 8k engagements.
Brands Worked With:
Nivea, Maybelline, Dot & Key, Zivame, Garnier, Nykaa, Ark Natural, Go Colors!, Meesho, etc.
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USP:
Laxmi Shetty is the ideal fashion influencer for mid-size girlies seeking elegant and trendy outfit inspiration.
About the creator:
Laxmi Shetty is a well-established fashion creator on Instagram, known for her engaging content that features stylish outfits, fashion tips and fashion inspirations. Laxmi has garnered attention for her creativity and unique fashion sense.
Her Instagram feed showcases a mix of elegant and trendy looks, reflecting her keen eye for fashion and aesthetics. Shetty's content is well-received for its visual appeal and innovative style, standing out among fashion creators.
She posts detailed information about each outfit, including brands and styling tips, making her content both visually appealing and informative. Her recent videos include Desi Outfits as a midsize girlie, styling a Pinteresty dress, etc.
KPIs:
1. One of her recent reels with her friends garnered 1.7 million views and 85k engagements.
2. In Laxmi’s recent partnership with Tata CLiQ, she posted a video and gained tangible results for the brand. Her reel garnered 3.1 million views and almost 250k engagements.
3. With a total of 122k followers, the influencer receives an engagement rate of 3-4%, with an average of 100k views and 3.5k engagements.
Brands Worked With:
SS Beauty, Nykaa, Aqualogica, St. Ives, Myntra, Tata CLiQ, Wellbeing Nutrition, Dove India, Tira Beauty, Always Arabia, etc.
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USP:
Rupal is known for her diverse fashion sense and her ability to inspire her audience with fresh and trendy outfit ideas.
About the creator:
Rupal Yadav is a well-known Indian fashion influencer, model, and social media personality, recognised for her engaging content and stylish looks. Her content primarily features fashion hauls, where she showcases a variety of outfits and accessories from different brands.
She collaborates with brands and provides styling tips, making her a go-to source for fashion enthusiasts. Her style is characterised by a blend of trendy and classic pieces, and she is known for her ability to make fashion accessible to a wide audience.
Among her latest posts are videos featuring "3 Summer Dresses," engaging GRWM sessions, a showcase of her Diwali outfits picked from Meesho, her "5 Favorite Dresses from NewMe," and an exciting "H&M Haul."
KPIs:
1. Rupal was awarded the Best Fashion Creator (Female) by Wishlink Creator Awards Jan’24.
2. Rupal attended her first Red Carpet event Mamaearth x Femina Awards in May 2023.
3. With a total of 118k followers, the influencer receives an engagement rate of 6%, with an average of 250k views and 15k engagements.
Brands Worked With:
Urbanic, NEWME, Secret Temptation, Be Bodywise, NY Bae, Daniel Wellington, Indya, etc.
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USP:
Anuj Dutta should be your go-to fashion creator for men’s engaging and practical fashion content on Instagram.
About the creator:
Anuj Dutta is a popular fashion and lifestyle creator on Instagram, known for his creative and stylish content. He focuses on men's fashion, primarily involved in outfit inspirations, watches, sneakers and skincare.
He provides detailed fashion advice, such as college and school farewell outfit ideas. His ability to blend fashion with everyday practicality and his genuine product endorsements make him a trusted source in the fashion community.
Some of his recent videos include ‘Easy Summer Outfit’, where he showcases simple yet stylish looks ideal for the warm weather, and ‘The Only 5 Shoes You Need This Summer’, which is about essential footwear for the season.
KPIs:
1. Anuj was invited to the Mercedes-Benz Event in Mumbai in December 2023.
2. One of Anuj’s recent reels, ‘My Top 5 Homegrown Streetwear Brands’ gained 3 million views and almost 210k engagements.
3. With a total of 114k followers, the influencer receives an engagement rate of 4-5%, with an average of 150k views and 7k engagements.
Brands Worked With:
Guess, Myntra, Clarks Shoes, Vivo, Rado, Tata CLiQ, Mercedes-Benz Perfumes, etc.
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USP:
Mridul Tripathi should be your go-to fashion creator if you adore Pinteresty, cute and unique fits.
About the creator:
Mridul Tripathi is a well-known fashion influencer who has gained popularity on Instagram for her outfit ideas, unique style, and quirky and Pinteresty content. Her popularity can be attributed to her ability to connect with her audience through affordable and accessible fashion choices.
This makes her recommendations highly trusted and relatable. She is also known for her creativity and attention to detail and she often experiments with different styles and accessories, which sets her apart from many other influencers.
In recent videos, she styled versatile outfits such as Bollywood-inspired looks, chic striped shirts, breezy summer dresses, trendy gym wear, and fashionable Korean ensembles. Her ability to draw inspiration from sources like Pinterest shows her creativity and innovative content.
KPIs:
1. Mridul was invited to the Lakme Fashion Week featuring Tresemme x Falguni Shane Peacock in October 2023.
2. Mridul has been featured in Cosmopolitan, ScoopWhoop, POPxo Fashion, Whoppl, and more.
3. With a total of 91k followers, the influencer receives an engagement rate of 4%, with an average of 50k views and 2k engagements.
Brands Worked With:
Savana, NEWME, Mr. DIY, STELLA, Aramya, Tata CLiQ, Starbucks, Freakins, etc.
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USP:
Gunjan’s keen eye for fashion and her ability to stay ahead of trends have made her a sought-after influencer in the fashion industry.
About the creator:
Gunjan Thakur has gained popularity on Instagram for her unique and vibrant style. She has the ability to mix and match different styles and incorporate bold colours and patterns into her outfits.
Most of her Instagram videos showcase her impressive fashion hauls and styling tips. She has shared a huge Savana haul, showing stylish pieces that capture the latest trends. In another series, she presents the cutest dresses available on Myntra, Myntra tops haul, and Myntra dresses haul videos.
Her "Everyday Jeans" series is particularly popular, where she shows how to style regular jeans in different ways for daily looks, providing practical and stylish inspiration for her followers.
KPIs:
1. One of her recent reels ‘The Perfect Jeans’ garnered 4.5 million views and 250k engagements.
2. In Gunjan’s recent partnership with Tata Neu, she posted a video and gained tangible results for the brand. Her reel garnered 20.7 million views and almost 52k engagements.
3. With a total of 91k followers, the influencer receives an engagement rate of 2%, with an average of 100k views and 2k engagements.
Brands Worked With:
Savana, NEWME, Garnier, Amazon, Daniel Wellington, Dove, UrbanYog, Uptownie, Urbanic, Tata Neu, etc.
Wrapping Up
In the end, these fashion influencers in India revolutionized the fashion industry with their one-of-a-kind styles, innovative content and also shaped the way brands connect with their audiences. As the industry continues to evolve, these 100 influencers will undoubtedly remain at the forefront, setting trends and inspiring millions.
Whether you’re a fashion enthusiast looking for fashion inspiration or a fashion brand looking to collaborate, this curated list is your gateway to the Indian fashion influencers.