India has the largest number of Instagram users in the world - 413 million and counting.
And it’s not the numbers that are running wild, it’s what Indian Instagram influencers are doing with that screen time.
These top Instagram influencers in India are the ones who have got audiences hooked on their Instagram feed. (And we need to give credit where credit is due)
Some are turning leftovers into a 5-minute gourmet meal.
Some are recording GRWM videos at 6 AM before their corporate Zoom call kicks in. Some are sharing tips to style five outfits from one kurta.
Some are breaking down tax-saving hacks right after the announcement of the New tax regime.
Some are reviewing sunscreens from three different price ranges.
Some are bringing skits that remind you EXACTLY how it feels to deal with that one nosy relative.
With such creativity, relatability, and hustle, these Indian influencers on Instagram have earned their communities’ attention.
And it’s more than sharing content and garnering engagement.
They influence their audiences by sharing their purchases and lifestyle habits.
And brands are taking note of their influence and are constantly partnering with them to gain visibility, build trust, and tap into a highly targeted market.
Let’s explore the list of the best influencers on Instagram in India, curated and compiled by a leading influencer marketing agency in India, with whom brands across industries like finance, fashion, tech, FMCG, beauty, and more have partnered with to launch highly successful Instagram influencer campaigns.
List of The Best Instagram Influencers in India
-
![Bhuvan Bam]()
1. Bhuvan Bam
Followers: 20.6 MEngagement Rate: 5.52%About the Creator:
Today, when we discuss the top Indian influencers, Bhuvan is a name that naturally comes to mind. He is one of the most famous influencers in India, who consistently delivers impressive results with whatever he brings to the table. Bhuvan is multi-talented; in addition to doing comedy, he is into singing and acting as well. He has proved his mettle in that as well by releasing many singles, which have gained millions of views and by releasing his series Dhindora. He was also recently seen in the Hotstar series Taaza Khabar, where he got a lot of appreciation.
-
2. Ashish Chanchlani
![Ashish Chanchlani]()
Followers: 17.2 MEngagement Rate: 4.95%About the Creator:
Ashish Chanchlani is one of the biggest Instagram influencers in India. Just like his popular YouTube channel Ashish Chanchlani Vines, his Instagram is flooded with short reels featuring comedic sketches, everyday humor, character parodies, and situational jokes that keep his audiences hooked to their very core. Ashish has worked with a number of brands over the years. Some of these are Airtel, OG Beauty, inDrive, KitKat, Jio Cinema, and more.
-
3. Prajakta Koli
![Prajakta Koli]()
Followers: 8.8 MEngagement Rate: 4.48%About the Creator:
Prajakta Koli, who famously goes by ‘Mostly sane’, is one of the best influencers in India, known for her comedy reels, situational humour, and everyday quirks. Prajakta is also an actor and a bestselling author. She is also famous for actively advocating body positivity, gender equality, and climate change awareness, and has partnered with the UN/Michelle Obama and others. She has received many awards and achievements, including the United Nations Development Programme’s First Youth Climate Champion, NDTV Climate Influencer of the Year (2024), Forbes 30 Under 30, Cosmopolitan Youtuber of the Year, Grazia Cool List, and more.
-
4. Gaurav Chaudhary
![Gaurav Chaudhary]()
Followers: 6 MEngagement Rate: 0.93%About the Creator:
Gaurav Chaudhary, who is famously known as ‘Technical Guruji,’ is one of the top influencers on Instagram in India. Gaurav posts concise, Hindi‑language tech reels covering gadgets (smartphones, laptops, wearables). He combines his colossal industry expertise and insights with reportable presentations. He also covers major tech shows, partnerships like the G20 Summit mention (e.g., with PARK360), and jury roles. He was featured in Forbes India 30 Under 30 in 2020 and received the Tech Creator Award at the National Creators Award ceremony hosted by India’s Prime Minister in March 2024.
-
5. Mrunal Panchal
![Mrunal Panchal]()
Followers: 5.3 MEngagement Rate: 0.88%About the Creator:
Mrunal Panchal is renowned for creating expressive and offbeat beauty content. She shares skincare routines, bridal makeup, and creative product demos. Just last year, in 2024, Mrunal founded her own cosmetic line, Mrucha Beauty. The creator possesses deep credibility in beauty and makeup artistry worldwide. In the beauty industry, the creator has worked with giants like Maybelline, Sony LIV, Sephora, and even a tie-up with Selena Gomez’s Rare Beauty.
-
6. Kusha Kapila
![Kusha Kapila]()
Followers: 4.2 MEngagement Rate: 3.87%About the Creator:
Kusha Kapila is one of the famous Indian Instagram influencers. She is also an Indian fashion editor, internet celebrity, comedian, and actress. Khusha’s portrayal of Billi Masi became a hit and her popularity increased by leaps and bounds. Kusha has been nominated for various awards and accolades and has won many. She was nominated for the Indian Television Academy Awards for Best Actress- Comedy Series (OTT) for her work in ‘Case Toh Banta Hai’. She also got nominated for the Bollywood Hungama Style Icons for Most Stylish Digital Entertainer- female.
-
7. Gaurav Taneja
![Gaurav Taneja]()
Followers: 3.5 MEngagement Rate: 1.04%About the Creator:
Gaurav Taneja is a certified nutritionist, bodybuilder and a top influencer in India. He shares workout tips and motivation via his fitness brand Beast Life and his channel FitMuscle TV. His content also covers broad topics like technology, family issues, and occasional pop culture references. He recently appeared in Shark Tank in January 2025 and was featured for his pitch for Beast Life. He also shares detailed videos on fitness-related topics and supplements.
-
8. Barkha Singh
![Barkha Singh]()
Followers: 2.7 MEngagement Rate: 2.18%About the Creator:
Barkha Singh is one of the top Instagrammers in India, known for her content around fashion, travel, and lifestyle. Barkha is also an actor and has worked in web series like Engineering Girls, Please Find Attached, and Masaba Masaba. The creator is also an advocate for supporting animal rights, environmental issues, and health initiatives. She has worked with brands like Amazon, Cadbury, Coca-Cola, Clinic Plus, and many more.
-
9. Karron S Dhinggra
![Karron S Dhinggra]()
Followers: 2.1 MEngagement Rate: 1.27%About the Creator:
Karron S Dhinggra is amongst the top Instagram influencers in India and is popularly known as ‘The Formal Edit.’ Karron is ranked 32 in Forbes India’s Top 100 Digital Stars 2023. He was also awarded Fashion Influencer of the Year – Popular Choice by Cosmopolitan India. His signature content is a famous one amongst his audiences, i.e., transformations, in which he gives makeovers to ordinary people by giving polished, tailored looks and showcasing high-quality photos.
-
10. Brinda Sharma
![Brinda Sharma]()
Followers: 1.3 MEngagement Rate: 7.11%About the Creator:
Brinda Sharma specializes in awe-inspiring trips to mountainous regions and bike expeditions, such as her first solo Ladakh bike ride. The creator shares scenic experiences from global destinations like Italy, Pangong Lake, and Tor Ride, establishing an aspirational yet personal travel diary. Not to mention, she also advocates for mindful and eco-friendly travel. She was featured in Forbes India’s Top 100 Digital Stars for 2022 and 2023, and she has won the award for Exhibit Travel Influencer of the Year 2022.
Wrapping Up
Looking forward, Instagram is only going to be more about connection, culture, and conversion. These top Instagram influencers in India have built communities that trust them, engage with them, and act upon their recommendations and opinions. Hence, brands across all industries in India - this curated list gives you a strong starting point to identify creators who align with your category, your campaign goals, and most importantly, your audience.
