The entertainment influencers in India slip into characters, create comedy sketches, skits, review the latest releases, and sometimes bring more attention to a show than its trailer ever could. They share behind-the-scenes clips from red carpets, attend film festivals, host celebrity interviews, and give their audience a front-row look at everything, from amusement park experiences to gaming and movie launches.
They talk about everything-
- TV and OTT series
- Films, premieres, trailers
- Music and live performances
- Book launches and adaptations
- Amusement parks, fan events, and film festivals
- Even IPL matches and gaming expos
Some of them collaborate directly with OTT platforms, production houses, musicians, artists, and book publishers, while others host in-depth discussions on pop culture.
Something that makes these top entertainment Instagrammers in India stand out is the connection they create. Their content adds context, builds excitement, and shapes how people feel about digital and real-world, offline entertainment experiences.
At this juncture, it is also where entertainment-industry brands precisely capitalize on these influencers’ audience base to execute hyper-targeted influencer marketing campaigns to position their brand in front of their ideal audience.
For example, recently, Walt Disney Studios collaborated with Apoorva, aka The Rebel Kid, to promote their upcoming comedy & sci-fi movie, Lilo and Stitch. In the reel, Apoorva draws a hilarious parallel between her own character and Stitch’s, from being a food lover to loving dance and being a bit self-obsessed. With her signature sass and one-of-a-kind storytelling, Apoorva brings the character to life while keeping the plug refreshingly subtle, and makes the character connect with her audience.
The reel alone received 8.2 million views and 455k engagements in total.
At this phase, to get those partnerships right, these brands partner with the best influencer marketing agency in India to benefit from their expertise and decade-long experience of executing stellar and successful campaigns with smart strategies, and of course, to get the list of best entertainment influencers in India to work with.
List of the Best Entertainment Influencers on Instagram in India
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![Jannat Zubair Rahmani]()
1. Jannat Zubair Rahmani
Followers: 50.1 MEngagement Rate: 0.63%About the Creator:
Jannat Zubair is one of the top entertainment Instagram influencers in India. Jannat has appeared on many reality TV shows, OTT movies, films, TV series, and over 30 music videos since 2018. She shares glamorous outfits and traditional wear, promotes amusement parks, hops on trendy reels, and more. She has recently worked with brands like The Sleep Company, Dot and Key, Airbnb, OnePlus, Coke Studio Bharat, Simple Skincare, etc.
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2. Anushka Sen
![Anushka Sen]()
Followers: 39.7 MEngagement Rate: 0.62%About the Creator:
Being one of the leading Instagram entertainment influencers in India, Anushka Sen shares n number of different content with her followers. Starting with short videos of her shoots for shows, music videos, and reality TV, dance reels, viral challenges, to travel and lifestyle posts, her content comes full circle. She has worked with brands like Ajio Luxe, Coach, Joayo Topokki, Newme Asia, Simple Skincare, and more.
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3. Faisal Shaikh
![Faisal Shaikh]()
Followers: 33 MEngagement Rate: 0.69%About the Creator:
Faisal Shaikh is best known for his lip-sync videos and following Instagram trends, which gained him colossal attention from his followers. He is one of the creators who gained fame during the TikTok era in India. Since then, he has been able to gain the attention of his fans on Instagram and has become one of the top entertainment influencers in India. Some of the brands Faisal has worked with are Adilqadri Luxury Perfume, Ajio, Jio Hotstar, and more.
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4. Awez Darbar
![Awez Darbar]()
Followers: 30.7 MEngagement Rate: 0.69%About the Creator:
Awez Darbar is a famous Indian entertainment influencer, known for his funny skits, short music videos, funny and interesting challenges, high-energy Bollywood and hip-hop dance, and travel content. The creator also promotes movies and TV shows while collaborating with OTT platforms like Netflix, Amazon, Jio Hotstar, etc. Some of the shows and movies he has promoted are Bridgeton, Squid Game, Rebel Moon, and many more. KFC, Maaza, and Being Human are some of the brands Awez has also worked with.
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5. Riyaz Aly
![Riyaz Aly]()
Followers: 27.3 MEngagement Rate: 0.94%About the Creator:
Riyaz Aly is another well-known Indian entertainment Instagram influencer, known for his expressive lip-sync and dance videos, clips of his numerous music videos, fashion and styling content, gym routines, healthy lifestyle posts, and travel escapades. His charming charisma and versatility of content keep her audience hooked to their very core. He has worked with brands like Elivaas, Flipkart, Nissin Cup Noodles, Rizz, Amazon, etc.
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6. Bhuvan Bam
![Bhuvan Bam]()
Followers: 20.7 MEngagement Rate: 5.51%About the Creator:
Bhuvan Bam is one of the most talented Indian entertainment influencers on Instagram, who is loved for his impeccable acting, humor, and extraordinary storytelling skills. On Instagram, he shares comedy sketches and music videos. Bhuvan has also acted in many TV shows and movies recently. Some of them are Dhindora, Taaza Khabar, and Rafta Rafta. Beyoung, Lenskart, WinZo, Ola Electric, and Faboom are some of the brands Bhuvan has recently partnered with.
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7. Ashish Chanchalani
![Ashish Chanchalani]()
Followers: 17.2 MEngagement Rate: 4.77%About the Creator:
Ashish Chanchalani is one of the leading and favourite Indian entertainment Influencers. The creator is widely famous for his comedy sketches, where he depicts real-life situations in the most hilarious way with character teasers. One of the many reasons he is one of the favourites in the country is that his content is combined with humour, with reality. Some of the many brands he has recently worked with are Gillette, Airtel, OG Beauty, and more.
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8. Prajakta Koli
![Prajakta Koli]()
Followers: 8.8 MEngagement Rate: 4.57%About the Creator:
Prajakta Koli is hands down one of the best Indian entertainment Instagrammers. She creates short observational comedy skits that express everyday realities with a focus on family and millennial dilemmas. She recently acted as the lead in the Netflix series Mismatched. Bata, Visa, Google, L’Oreal, Venus Gillette, Leverage Edu, and Braun Beauty are some of the many brands Prajakta has recently partnered with.
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9. Kusha Kapila
![Kusha Kapila]()
Followers: 4.2 MEngagement Rate: 3.96%About the Creator:
Being a leading entertainment influencer from India, Kusha Kapila has created a fandom around her content on Instagram. Her satire on South Delhi culture with the viral character ‘Billi Maasi’ gained immediate recognition. Kusha has also gained immense traction with her roles in Bollywood movies like Ghost Stories (2020), films like Plan A Plan B, Selfiee, Sukhee, Thank You for Coming, and more. Nexxus New York, Big Basket, Orient, Tresemme, Magnum, etc, are some of the brands she recently worked with.
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10. Ranveer Allahbadia
![Ranveer Allahbadia]()
Followers: 3.8 MEngagement Rate: 0.22%About the Creator:
Ranveer Allahbadia is the best entertainment Instagrammer in India. On his Instagram, Ranveer shares pretty versatile content. Starting from fitness and personal wellness to clips of his show, The Ranveer Show, in which he shares setups, guest interactions, and sneak peeks of motivational and fascinating conversations. The creator was also honored with the “Disruptor of the Year” award at India’s National Creators Awards in March 2024.
Wrapping Up
When the dust settles, these top entertainment influencers in India are the only ones who keep the buzz alive. They share everything new, trending, and worth paying attention to, like upcoming OTT releases to red carpet shenanigans, film festivals, and amusement park launches. For shows, events, or entertainment brands looking to gain traction, these creators offer a direct line to the right audience to garner attention on their latest launches, create buzz about upcoming shows, and much more.
