Kotak used creative User Generated Content to spread
awareness about mutual funds and penetrate the tier 3 market.
40+
Videos Delivered
20+
Creators
1
Month Campaign
Strategy
Crafted UGC video ads in 4 different languages (Hin, Pun, Mal, Guj).
Strategized scripts considering mutual fund policies, brands services, & kotakmf benefits.
Videos scripted around the importance of online mutual funds investment in India.
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