The immense rise in vehicle sales, the complexity of vehicle purchase decisions, and the growth of EVs have contributed tremendously to creating a huge demand for trusted, hands-on automobile content.
With more people researching cars and bikes online before visiting a showroom, automotive content creators in India have become an influential voice in shaping how buyers consider, helping them compare with their competitors and choose the best one that fits their needs and budget.
These automobile influencers in India present content that simplifies decision-making. They share-
- model launches, reviews, testimonials, side-by-side comparisons, first-hand ownership experiences, pros and cons, and service updates, basically everything a buyer needs before making a commitment.
- Even EVs are a hot conversational topic among consumers, so new creators specializing in EV share explainers, range tests, charging reality, total cost of ownership, etc.
Many of them have built loyal communities around honest reviews and practical advice. Their audience trusts their word because their content comes from experience, expertise, and impressive research.
Not to mention, a recent creator-economy study found that 54% of Indian car buyers have shortlisted or purchased a vehicle based directly on a creator’s recommendation. (Qoruz)
Such data indicates how these influencers guide high-involvement purchases by breaking down technical details like mileage, variants, features, maintenance costs, and resale value in layman’s terms and share long-form demos, test drives, owner reviews, and practical comparisons. These top automotive Influencers in India are basically solving a knowledge gap that dealers cannot.
Hence, these Indian automobile influencers on Instagram are deeply connected with their audience and provide an active and potent platform for automobile brands to augment the expansion of the brand’s desired actions.
That said, automotive brands in India are now heavily dependent on these influencers as they move consumers further down the funnel from awareness to consideration and purchase.
Our best influencer marketing agency in India has helped such brands partner with specific Indian automotive influencers to reach their target audience effectively and raise awareness.
Below is the list of the best ones in the industry.
List of the Best Automobile Instagrammers in India
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![Arun Smoki]()
1. Arun Smoki
Followers: 2.3 MEngagement Rate: 2.84%About the Creator:
Arun Smoki is among the top Indian automobile influencers on Instagram. His motivations include a passion for bikes/cars from childhood and a desire to spread awareness about safe riding and driving. For example, he noticed bike accidents and decided to make content that also addresses the rider's side of things. He covers bikes and cars like new launches, modifications, custom builds, etc. He also shares the technical angle, like talking about logistics, specs, advantages/disadvantages, rider/driver perspective, and more.
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2. Priyanka Kochhar
![Priyanka Kochhar]()
Followers: 2.1 MEngagement Rate: 2.01%About the Creator:
Bikewithgirl handle is operated by Priyanka Kochhar, a bike lover. Being one of the top automotive Instagram influencers in India, she creates video reviews about bikes and cars. One special thing about her is that, along with superbikes and Indian bikes, she provides first-hand experience and testimonial of customized bikes and cars. Priyanka Kochhar is a unique personality. Her statement defines her love for bikes: “A girl who changes her bikes faster than her clothes.”
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3. RAHUL MITTAL
![RAHUL MITTAL]()
Followers: 2.1 MEngagement Rate: 0.05%About the Creator:
Rahul Mittal shares driving tips and tutorials. The creator instructs viewers how to handle a car in certain situations, like how to turn right, how to check tyres when turning, how to drive in traffic, etc. He also posts about car components and maintenance checks. His content appeals to newer drivers, everyday car users, and audiences looking for practical advice. His niche is practical car driving & education.
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4. BROTOMOTIV INDIA
![BROTOMOTIV INDIA]()
Followers: 1.4 MEngagement Rate: 2.95%About the Creator:
Brotomotiv is run by two car Instagrammer brothers, Parikshit Hans and Raghav Hans. Brotomotiv provides services in the automotive arena, like denting, painting, coatings, paint protection, wraps, detailing, and interior designs. Their Instagram handle is filled with such content, and they provide a peek at their work through their content. The two brothers are very passionate about cars and use their artistry to beautify the vehicles to the utmost level. They also provide automobile reviews, testimonials, and first-hand experiences of different automotives.
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5. MAHAK KAPOOR
![Mahak Kapoor]()
Followers: 1 MEngagement Rate: 3.11%About the Creator:
Mahak Kapoor shares automobile content on her Instagram, like car reviews, comparisons, “manual vs automatic” debates, feature walk-throughs, and lifestyle/enthusiast drives. With such content style (reviews, feature explanations, car-vs-car, user-friendly commentary), she has become credible for decision-influencing content and not just awareness.
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6. Faisal Khan
![Faisal Khan]()
Followers: 991kEngagement Rate: 1.36%About the Creator:
Faisal Khan is one of the best automobile Instagram influencers in India and the founder of MotorBeam and FK-R. He claims to be a bike and car nut, traveler, food lover, TEDx speaker, and has an MBA in finance. Faisal is a car enthusiast and has driven as well as reviewed all types of vehicles like Supercars, vintage wheels, tuk-tuk, ultra-luxury machines, motorhomes, excavators, and even a military truck.
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7. Vishakha Fulsunge
![Vishakha Fulsunge]()
Followers: 966kEngagement Rate: 0.48%About the Creator:
Being a travel creator and one of the top automotive Instagrammers in India, Vishakha Fulsunge shares content like riding shots, reels with bikes in action, scenic travel backdrops, gear shots, and more. She shares her solo motorcycling adventure rides, scenic roads, gear, and bikes. The creator is known for undertaking long bike journeys. Her trip from Mumbai to Ladakh gave her recognition throughout India.
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8. Arun Panwar
![Arun Panwar]()
Followers: 943kEngagement Rate: 6.94%About the Creator:
Arun Panwar is another one of the top Indian automotive Instagrammers. His interests lie in reviews of large cars / SUVs in India, owner-style content, delivery experiences, car modifications, and ride experiences. He also owns a Kia Seltos Diesel 2020, Ford Endeavour 3.2 Titanium AT 4×4, Toyota Fortuner 3.0 MT 4×2, and Mahindra Thar ROXX MX5 4×4. His talk of real ownership experiences and service issues adds credibility and authenticity.
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9. Mehreen Gandhi
![Mehreen Gandhi]()
Followers: 941kEngagement Rate: 3.09%About the Creator:
Mehreen Gandhi is known for combining elements of automotive interest (cars, modification) with lifestyle and aesthetics. Her automotive content on Instagram tends to show car deliveries, new vehicle arrivals, luxury/SUVs, car modification, customisation & detailing, etc, making her one of the top automobile influencers in India.
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10. Ankit Sharma
![Ankit Sharma]()
Followers: 578kEngagement Rate: 1.98%About the Creator:
Ankit Sharma is among the top automobile Instagrammers in India. He understands the intricacies of the cars and motorbikes world and then presents it for his followers. With a deep passion for automobiles and motorbikes, the creator has collaborated with companies all over the world. He has connected two important features to present his creation, i.e., photography and insights into a machine on wheels. Ankit Sharma has covered a lot of brands and a lot of destinations, showcasing the beauty of man-made machines and photography.
Bottom Line
These top automobile influencers in India are perceived as authentic, hands-on, and informative for sharing in-depth information about everything and anything related to the automobile industry. Due to their reach to hyper-targeted audiences like bike enthusiasts, new buyers, used-car shoppers, and EV adopters, automobile brands are partnering with them to get in front of the right audience.
