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Fashion
Global Content Creators
Top Brands Trust Us For Their Campaign
Personalized Influencer Campaigns Executed
Years of Experience In Executing Customized Campaigns
Awarded by Economic Times for the best campaign in 2022
Executed The Biggest Influencer Marketing Campaign (Most Views)
Global Presence
AI Dashboard
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Setting KPIs like engagement rate, sales, traffic, click-through rate (CTR), and more before the launch of the campaign is exceptionally essential to assess the effectiveness of the campaign. The team of influencer marketing professionals in Dubai, UAE, along with the brand, decides on these KPIs beforehand, keeping in mind the overall objective of the campaign. Not to mention, we research and understand your target audiences’ demographics, interests, and behaviours to make sure the content strategy is audience-focused. See More
Grynow possesses a robust network of top influencers in UAE and has an excellent and efficient influencer outreach strategy specifically designed for these regions. This allows brands to team up with the best and most suitable influencers that are in line with what your brand stands for and have followers whose category corresponds to the specific segment of people that your brand would like to reach. See More
Once the ideal match for the brand is identified, we move on to the formation of the content strategy, campaign creation, and execution. At Grynow, we strive to create engaging and one-of-a-kind influencer campaigns specifically designed for the GCC/MENA regions, that the target audience can connect with and feel compelled to engage. See More
With the use of our progressive technological tools, we track the influencer campaigns' progress in real time, providing us with results that provide a clear understanding. Further, this valuable data is used for continuous optimization. Furthermore, this allows us to make data-driven decisions to refine and improve our campaign strategy for maximum results. See More
Arab culture is unlike any other. Despite the predominance of individuals practising Islam among the population in the Gulf Cooperation Council (GCC), other religious groups from 200 nationalities exist in several of the region's countries. Arabs have several cultural characteristics and nuances that are crucial to understanding when marketing to them, and our team has decoded them correctly like understanding of the local culture and customizes strategies that align with the values, traditions and preferences of the Arab audience.
Not every portion of the MENA region is worth marketing to at first. In general, we begin our marketing efforts in the MENA Gulf area. This section of MENA has the most demand, with a considerable amount of consumer demand for goods and services. After achieving success in the GCC, expanding into the other MENA sub-regions makes sense.
Arabic is the first language of the MENA region, so our influencer marketing experts in UAE integrate Arabic everywhere. Besides considering the Arabic language, which is the general language of most areas, there are differences in the dialect spoken in the different sub-regions. Furthermore, apart from concentrating on the Arabic language, we also tap into the use of English and even French in countries like Tunisia, Morocco, Algeria, and Lebanon, thereby increasing our marketing effectiveness.
Because Arabs have distinct consumer tastes, we tailor our efforts to their cultural inclinations. The following are some of the consumer practices that distinguish Arabs: Arabs are brand loyalists, and shopping is a social activity for them. It is crucial to have status symbols. Bargains and haggling are commonplace. Compared to the rest of the globe, Arab demographics are comparatively youthful. This makes our influencer marketing company in Middle East the most reliable, trustworthy and marketing-wise effective!
When you approach an audience through an influencer, you reach a highly targeted audience where most of the people are already warmed up to your niche. Thus, they will be interested in your business, which is why brands generate quality leads using an influencer.
Through years of consistent effort and quality content, influencers build their brand value and when brands execute campaigns with such influencers, it also adds to their own value. Therefore, the brands earn the trust and establish credibility.
While working with influencers, brands get the opportunity to build long-term and winning relationships with them. In the long run, these partnerships work in favour of brands and focus on their acquisition, retention, and marketing.
With localized influencer collaborations with regional and local influencers who are familiar with the cultural nuances, brands in the UAE can tap into the Middle Eastern markets and establish a stronger foothold.
According to data by Khaleej Times, 76.5% of marketers in the UAE have allocated their budgets to Influencer Marketing instead of traditional media. The Influencer marketing domain in the Dubai region reached a valuation of $1.3 billion in 2023! With the new communication culture and consumer-influencer-brand engagement model, Arab Gulf states are under the authentic influence of social media influencers & Key Opinion Leaders.
The Middle East region also has some high social media penetration rates. With Facebook, Instagram, TikTok, and YouTube being a few of the most used social media platforms in the UAE, the country holds 11.5 million active social media users.
UAE is known for its booming industries, like luxury fashion, real estate, technology, automotive, travel, and more. Influencer marketing in these sectors helps brands connect with target audiences through personalized, engaging content and reaching large and active audiences.
Grynow empowers businesses & brands with effective storytelling-brand-building influencer marketing strategies & user-generated content capabilities with an effective storyteller (influencer) representing your products in authentic and problem-solving conduct to build emotional connections with the customers.
We bridge the gap between brands and influencer/s’ audience through a qualitative research paradigm, where our influencer marketing experts in Middle East comprehend consumer behaviour and engagement strategies.
