Tik Tok has been taking the world by storm ever since it evolved as the platform for the new-age teenagers and younger generation of the world. Today, it may not have reached the top spot in social media but it is growing at a lightening speed.
There are valid and viable reasons why this social media platform is getting featured high on marketing strategies of brands.
The platform has more than 1.5 billion active users globally. India has the largest user base with 43% new users.
The first quarter of 2019 witnessed Tik Tok being downloaded by almost 108 million new users worldwide - a growth of 70% from the first quarter of 2018.
On Apple’s iOS App store the Tik Tok App was the most downloaded App in Q1 of 2019 – 33 million downloads. Even so, the Android version is more in use than the iOS version.
Interesting demographic research proves that almost 60% of active Tik Tok users are aged between 16 and 24 years.
Against 44% female users, 56% were male users of the platform.
On an average, a Tik Tok user spends about 52 minutes on the platform.
We, Grynow, are the leading Tik Tok marketing agency in India that bridge the gap between brands and Tik Tok influencers in the social media landscape
We as a digital marketing company that specialize in Tik Tok marketing, communicate the benefits of Tik Tok marketing for brands which have a young target audience and will associate the brands to draw up relevant, realistic and measurable Tik Tok marketing campaigns in India.
We are the certified Tik tok marketing company in India that have access to TikTok marketing platform ( exclusively provided TikTok company ) which gives us access to details of top Tik Tok influencers in India as well as world according to the well-defined categories and niche such as beauty, fitness, entertainment, comedy, education, auto and more.
We, Grynow, are the leading Tik Tok marketing agency in India that bridge the gap between brands and Tik Tok influencers in the social media landscape
We as a digital marketing company that specialize in Tik Tok marketing, communicate the benefits of Tik Tok marketing for brands which have a young target audience and will associate the brands to draw up relevant, realistic and measurable Tik Tok marketing campaigns in India.
We are the certified Tik tok marketing company in India that have access to TikTok marketing platform ( exclusively provided TikTok company ) which gives us access to details of top Tik Tok influencers in India as well as world according to the well-defined categories and niche such as beauty, fitness, entertainment, comedy, education, auto and more.
Since Tik Tok does not seem to be stopping in its ascent to the top, Grynow’s Tik Tok marketing experts are rising to the occasion to put it to the right use – promote brands, products and services. Digital marketing on Tik Tok is no longer an idea that needs contemplation in marketing meetings and boardrooms. It is real and many brands today are finding ways to integrate it in their digital marketing mix. There are reasons behind this:
The youth orientation and appeal of the platform is something that digital marketers cannot ignore. Especially for brands that need the new-age millennial generation to go out and buy their products and services, Tik Tok offers the right platform to get up, interact, engage and impress them.
Tik Tok is proving to be a great medium for advertising options. The platform has in recent times launched many such advertising options – in April 2019, it launched the beta version of its managed service platform that bought the concept of biddable ads space into its domain. Then, there are the brand takeover ads that are ads designed to encourage users to respond to a call-to-action. The more common ad type is the hashtag challenge on Tik Tok that has helped many brands to create brand awareness about themselves.
