Grynow has an extensive network of nano creators catering to various audiences across different regions in India. We have contacts with many regional content creators, like Tamil, Telegu, Marathi, Bengali, Gujarati, and whatnot, which helps hone in on the messaging so brands can connect with their audience in their native language in a relatable way.
Grynow lives and breathes influencer marketing all day long. Your brand will be getting a solid strategy from multiple creative and strategic minds who are submersed in social media all the time and are well-versed in upcoming trends and updates in influencer media across all platforms.
With insights drawn from constant observation, our nano influencer marketing agency focuses on creating practical strategies that reflect current social dynamics.
With over a decade of experience in this industry, Grynow’s team has polished its approach to managing and creating successful nano influencer marketing campaigns.
We've learned what works (and the HOWs and WHYs behind it) and what doesn’t in each sector and constantly refined our methods to help brands connect with the right influencers and audiences. Our experience allows us to dodge challenges and provide results to satisfy your brand goals.
At Grynow, we start by analyzing everything from A-Z about your competitors’ influencer marketing efforts. We look at what they’re doing in the influencer market, what works for them, and where there might be gaps.
This helps us in formulating strategies that set your brand apart and, at the same time, take advantage of the opportunities they let slip away. We focus on helping you stand out in your industry, improve brand recall, and beat your competition.
Grynow makes the development of nano influencer campaigns for brands super easy and smooth with their streamlined process to help you create a successful campaign without much of a hassle.
We handle everything from every nook and cranny like scouting nano influencers & target audience research, contracting, content creation and curation, delivering global creative strategies, negotiating payments, reporting & analytics, developing long-term relationships with influencers, and more.
Grynow has its own advanced AI dashboard that has access to over 300 million content creators and influencers across all platforms. The dashboard brings out the list of the perfect nano influencers that match the brand’s expectations and our experts handpick the best ones in each industry.
Nano influencers can be discovered through filters like niche, demographics, engagement, audience quality, brand affinity, and more. This makes finding the right nano influencers way smarter.
Our hand-picked influencers meet strict eligibility criteria and are vetted after thorough checks on engagement rates, content quality and relevance, audience authenticity, bot analysis, platform performance, and more. Every nano creator chosen for your campaign through Grynow is top-notch in credibility and niche alignment.
Grynow focuses on selecting creators who consistently achieve the highest engagement rates. These influencers have tight relationships with their followers, eventually creating a more authentic relationship between your brand and its customers.
Grynow has connections with creators who are best suited for creating engaging, quality, and relevant content that is in line with the brands’ consumers. In the same respect, these influencers are well-equipped with the ability to develop unique and engaging content that shares your brand's message.
Our chosen influencers hold knowledge and expertise about their niche industry well enough to educate their audiences about a brand’s specific product or service. They know what matches their audiences’ interests and how to create content in tune with current trends.
Step 1
After we understand your brand goals and learn more about your target audience’s behaviour and interests, we start by scouting the best influencers through our progressive AI Dashboard that matches your brand’s voice, values, and expectations.
Step 2
Next up, we start conceptualizing your campaign by paralleling working with your brand and the chosen nano influencers to seamlessly integrate the brand message into the influencers’ tonality.
Step 3
Further, the process is taken over by our expert campaign managers, who then direct the creators with the content and the schedule after getting it approved from the brand’s side.
Step 4
Our campaign managers continuously monitor and track the performance of your campaign as it progresses. The key performance indicators, like impressions, engagement, website traffic, audience growth rate, ROI, etc., are decided upon prior to the launch of the campaign based on the campaign’s objectives.
Launch your exceptional nano influencer campaign in a mere 4 easy steps.
Working with a professional nano influencer marketing agency gives you an upper hand in running creator campaigns that are both sharp and scalable. These agencies come with years of experience and knowledge in the nano influencer marketing domain, hence they know the ins and outs of the industry and understand how to adapt strategies for different niches and regions.
They help you choose the right nano influencers based on solid checks like engagement quality, bot analysis, past brand collaborations, audience match, brand affinity, and content consistency. Not to mention, they handle the complete nano influencer marketing campaigns from start to finish.
While nano influencer marketing campaigns are way more affordable than macro or mega influencer campaigns, the cost depends on n number of factors like the number of influencers, the type of content you're expecting, industry niche, campaign duration, platform, and whatnot.
Nano influencer marketing agencies run the entire campaign for your brand, which includes conceptualizing the campaign, finalizing strategy, influencer shortlisting, outreach, negotiation, brief creation, content planning, timelines, and tracking every post that goes live. Once the campaign is live, they monitor performance, collect content, manage revisions (if any), and share detailed reports.
Yes, definitely. When carried out with proper consultation and advice, nano influencer marketing would work perfectly for B2B brands, especially in niche areas where trust and subject matter expertise are valued more than reach, such as startup founders and SaaS product users.
Yes, nano influencer marketing is great for introducing new products, mainly when the goal is to reach niche groups and certain regional areas or demographics. Nano influencers give true opinions and offer a specific audience base. It builds early trust and creates organic traffic.
We usually work with brands that want focused targeting, local reach, and genuine engagement. Brands in industries across beauty and skincare, fashion, lifestyle, health and wellness, food and beverage, edtech, fintech, and even regional brands work with us to enter new markets through nano influencer marketing.
Industries that rely on trust, word-of-mouth, or hyperlocal visibility see real value from nano influencer marketing. Such industries are beauty and skincare, fashion, F&B, fitness, healthcare, home décor, parenting, personal finance, edtech, and any regional consumer brands.
While many are claiming to be the best in the industry, the best nano influencer marketing agencies in India possess a decade-long worth of experience, an abundance of knowledge in the nano influencer industry, a solid nano influencer network, end-to-end professional campaign support, and local and regional market expertise. One of which is Grynow, the best nano influencer marketing agency in the country.
