If this blog found you, then you have definitely, at some point, spent hours in front of the mirror, gazing at the look you created using different combinations of eyeliners, mascara, serums, lip gloss etc. And you know what? No one can blame you. After all, the top beauty YouTubers in India have empowered the beauty expert in us with their cosmetics, skincare, styling, and fashion insights/hacks/tips. These individuals also keep you one step ahead of the upcoming beauty product launches and trends.
We at the top Influencer marketing agency take pleasure in working with beauty influencers who are:
- Create unique content (on multiple verticals) for their audience
- Provide beauty tips and hacks that are replicable by their viewers.
- Introducing new beauty trends.
- Recommend/create affordable products.
- Educate the masses on the pros and cons of every skin/hair care product and brand.
So, if you binge-watch Malika Sitlani's content, know that you are not alone. In fact, allow us to help you find more similar creators with our list of top 20 Indian beauty YouTubers!
Here is a List of Top Indian Beauty & Make Up YouTubers in 2023 Who Share Tutorials, Tips and Advice About Skin Care, Hair Care, Nails and Make Up. –
- Channel: Smitha Deepak
USP:Smitha is nominated for the Fab 40 over 40 list. She is currently second in her group. Smitha has been featured on Brut India, Yahoo lifestyle, The Hindu, The Opinion Express Group, the way women work, She the people.tv, The quint, IIFA, Cosmopolitan, JellySmack and many other media outlets.
Indian born Smitha Deepak is currently residing in California. She took the beauty industry by storm by showcasing her Bollywood inspired makeup. She also created informative beauty, skin care and cosmetic videos. Eventually, the influencer started her company called the “Green Creation” that specializes in producing organic clothing for kids. Smitha was a brand ambassador for North Carolina Cricket association. She has also worked with other beauty and fashion brands. Releasing her makeup kit with OFRA is the Indian beauty YouTubers' latest brand collaboration.
Smita Deepak has one of the best beauty YouTube channels with 3.04M subscribers. The Diva has created videos on makeup hacks, beauty series, eye styling tutorials, DIY, hair care, bridal makeup, fall makeup, skin care, celebrity inspired looks, glamour makeup and festival makeup. She creates detailed content that even beginners can follow. Smitha's video on creating a sparkly monoton cut crease has received 26.8M views, 317 K likes and 2.33K comments.
- Channel: Malvika Sitlani
USP:Malvika attended this year's Cannes film festival. She was the recipient of "PCJ Femina Miss Timeless Beauty Award" at Femina Miss India 2012.
Hailing from Mumbai Maharashtra, India, Malvika Sitlani is a model, entrepreneur and content creator who gained recognition for her beauty and lifestyle posts. Malvika participated in India's top model season 1. She also appeared at Ponds Femina Miss India in 2013. Moreover Mallika was the cast member for movies like Meri Pyari Bindu alongside Ayushman Khurana and Parineeti Chopra. Malvika also appeared as a runaway model for Lakmé fashion shows. Malvika is currently building her beauty brand MASIC beauty which focuses on vegan, cruelty free skin care products.
The Indian beauty YouTuber has collaborated with celebrities on multiple social media campaigns. Malvika partnered with beauty brands like The Face India, Smash Box, Colorbar, Estee Lauder, L'oreal, Maybelline, Elle 18, Lakmé, Nykaa and many others.
Malvika Sitlani created her YouTube channel in November 2011. Mallika has been creating content for the beauty community for over 7 years and uploaded 558 videos around makeup, clothing hauls, skin care routine, hairstyling, Amazon product reviews, travel vlogs etc. Malvika also recommends budget beauty products for her audience. In fact, Malvika posted a video demonstrating bridal makeup with the best products for her wedding. The video has received 3.01M views, 46.2K likes and 1.13K comments.
- Channel: Shreya Jain
USP:Shreya Jain has created some of the most detailed beauty and makeup tutorials on YouTube. The beauty youtuber has been feature by Forbes for her work.
Meet Shreya Jain, a beauty, top fashion influencer in india and Lifestyle blogger, YouTuber and social media personality from Delhi India. The influencer has received much recognition for her fashion makeup and DIY content. Owing to her unparalleled knowledge, Shreya has managed to build a subscriber base 749K. On YouTube. Moreover Shreya has one of the most successful Indian makeup, fashion and beauty blogs called “Beauty in the Third World”. The Indian Beauty YouTubers time is divided between these two platforms. Tuesdays, Thursdays and Saturdays are reserved for the blog while Mondays, Wednesdays and Friday for her YouTube channel.
What can you expect on Shreyas channel? You can find skin care routines, list of beauty mistakes to avoid, makeup tutorials affordable beauty product reviews, celebrity inspired makeup looks, seasonal makeup tips, weight loss diet plans, foundation routine, eyeliner tutorials, jewellery/clothing/makeup hauls, fashion lookbooks and DIY content. Shreya created an in-depth tutorial for a long lasting flawless base. The video has received 36.9K views, 2.01K likes and 187 comments. The average length of Shreyas content is 12 minutes and 36 seconds. She has uploaded 1620 videos, which brought 167M views to the channel.
- Channel: Komal Pandey
USP:Komal Pandey is the recipient of 2016s "Most Stylish Blogger Award". Moreover, Komal ranked 3rd in Forbes list of Top 100 digital stars. The Influencers blog also named "Cosmopolitan Best Fashion Blog".
Komal Pandey is a beauty vlogger, YouTuber and social media personality from Delhi India. Komal had a knack for fashion at a young age. Even in college Komal clicked pictures for her social media handles with the hashtag #Lookoftheday. Eventually she realised the lack of quality beauty content and tried to do something about it through her blog “The College Couture”. Her content focused on recyclable and sustainable fashion. After graduation, Komal Pandey worked at lifestyle company PopXo which gave the influencer everything a full-fledged content creator needs. Komal also had a lucrative time working as a fashion video producer at Harper's Bazaar.
As one of the upcoming beauty Youtubers in India, it was a matter of time until Komal joined YouTube. Recently Komal visited L'Oreal Paris skin lab and witnessed the creation of your favourite skin care products. She created a short video documenting her journey. Komal has uploaded 125 videos around fashion therapy, Hacks, DIY, budget shopping, vlogs, style challenges makeup, skin care, modest fits etc. Furthermore, 8 minutes and 30 seconds is the average length of Komal's content. Her videos have brought 179M views to the platform till date.
Ankita Chaturvedi (Corallista)
- Channel: Ankita Chaturvedi
USP:Ankita creates awesome beauty content for South Asian women in the United Kingdom.
Ankita Chaturvedi is an UK based Indian beauty influencer , body positivity advocate, make-up educator and blogger who has been active in the niche for 11 + years. Ankita is an alumnus of the Indian institute of Technology Bombay and certified makeup artist from the Make-up Forever Academy Paris. People took notice of Ankita's work from her blog Corallista. The blog is a space where one worldwide can come to find quality beauty content.
Ankita started her YouTube channel in 2011 and dedicated her time to creating authentic, relatable and research-driven videos. You can find plus size fashion, makeup tutorial, Indian styling, eye makeup, body positive, skin care and Lifestyle content on Ankita channel. The Influencer has structured her content towards brown skin beauty. Ankita has uploaded 715 videos which have brought 119.3M views to the channel. She receives an average of 46.5K views on her content. According to our expert estimates, 10 minutes and 55 seconds is the average length of Ankita's content (calculated from her last 30 videos). Moreover, Ankita's bridal series and workshops are a hit amongst South Asian womens, bringing substantial engagement every day.
- Channel: Debasree Banerjee
USP:UNICEF recruited one of the top beauty YouTubers in India to promote girl hygiene safety in Indian villages.
Debashree Banerjee is a beauty and Lifestyle vlogger from Mumbai Maharashtra India. Born in Assam, the influencer used makeup as a means to express herself. And thankfully she understood the world of beauty blogging and YouTube during her time as a sales associate at Novartis. First came her blog “All She Needs” where Debashree shared hair care tips. Eventually she started a YouTube channel to talk about makeup, shopping and lifestyle. Today Debashree is a proud of #debasreee – a beauty brand that's constantly breaking stereotypes surrounding men and women. The entrepreneur recently launched her eyeliner range called D/FINE liquid.
Currently she has 265K subscribers on YouTube, 305K followers on Instagram, 214K on Facebook and 11.7K on Twitter. She has created celebrity inspired makeup tutorials, style trends lookbooks, product reviews, beauty videos, clothing hauls, one brand makeup tutorials, Lifestyle/travel vlogs and gives the best tips to grow Youtube channel . Her content is detailed and easy to follow by beginners. Debashree has uploaded 820 videos which have brought 51.7M views in the channel's lifetime. Creating Durga Puja look is the youtubers most engaged look with 5.32K views, 246 likes and 17 comments. 8 minutes and 59 seconds is the average length of Debashree's content. One of the top beauty youtubers in India uses products from Smash box Maybelline Kay beauty, MAC cosmetics, Simply Naam, L’Oréal, Tarte, Sigma Beauty etc.
- Channel: JYOTII SETHI
USP:Jyoti Sethi featured in the Indian Express, The Hindu and Times of India for her many accomplishments.
Jyotii Sethi is a YouTuber, digital creator and actress from Chandigarh India. She had a great run in the Telugu, Hindi and Punjabi entertainment industries. Horror games recognise Jyoti for her roles in movies like the DNA mein Gandhiji, Phullu, Happy Birthday, Missing On A Weekend, and Where Is Vidya Balan. The actress also featured in a song of the famous Punjabi singer Gippy Grewal.
Her YouTube journey on the first of March 2012. This is the Indian beauty Youtubers' space to unwind and post about her travel, lifestyle and beauty creations. Jyotii Sethi has uploaded 635 videos which have brought 105M views to the platform. Her content revolved around music, fitness, makeup, travel, festive makeovers, shopping hauls, fashion videos, eye styling etc. Jyotii's step by step eyeshadow makeup tutorial for beginners has received 13.4M views, 404K likes and 9.47K comments. Furthermore, the video received 1.1K Facebook shares. For the entirety of the video Jyotii presented an informative tutorial using 20 different bushes. Jyotii's audience are left speechless to the Influencers rich knowledge and expertise in the niche.
- Channel: Shivangi Sharma
USP:Shivangi Sharma has hands on experience using the top beauty brand products.
Shivangi Sharma is a YouTuber, content creator and actress from Mumbai Maharashtra India. Shivangi gained public attention from her roles in kar Ghar Ki kahani, Kasturi, Yahan main Ghar Ghar kheli, Sasural Simar ka, Devon ke Dev Mahadev, Chidiya Ghar, Taarak Mehta ka ooltah chashmah etc. Today the influencer operates predominantly as a makeup and beauty content creator on social media. Shivangi eventually founded her comfort fit and luxury goods brand called House of Shaarom and cosmetic brand name SNAAC cosmetics. Her products are planet friendly and reusable.
One of the best beauty Youtuber in India has 565K subscribers on YouTube and 97.6K followers on Instagram. Shivangi has uploaded 396 videos which have brought 49.5M views to the channel. She documents her life, posts clothing hauls, eye styling, lipstick tutorials, nude makeup tutorials, travel vlogs, skin care routines product reviews etc. Moreover, Shivangi utilizes products from Smash box, Revolution, Try Sugar, elf cosmetics, love colorbar, Kiko Milano India, Kay by Katrina Wearified, Simply Nam Beauty, Benefit India, Charlotte Tilbury, Huda Beauty, Clinique, Nyx cosmetics, MAC cosmetics, Maybelline and other top makeup brands.
Shivangi's videos are 10 minutes and 44 seconds long on average. The beauty Youtubers' video on Indian bridesmaid makeup tutorials with affordable products has received 10.3K views, 127 comments and 539 likes.
- Channel: BeautiCo
USP:Ritika creates some of the best beauty Lifestyle and shopping content on YouTube.
Ritika Amru is a bridal makeup artist, fashion, beauty and Lifestyle content creator Mumbai Maharashtra India who loves to experiment with different looks. She has helped many women look their best on their special day. The services Ritika provides include hairstyling, draping, extensions, False lashes, party, engagement, bridal, airbrush and HD makeup. Ritika uses product from Nykaa, Wet N Wild, LA Colors, Too faced, Maybelline, L'oreal, Rimmel, Nudestix, HUDA beauty, Pond's, Nyx cosmetics,
Since then she has uploaded 345 videos on skin care, fashion, hair tutorials, makeup hauls, product reviews, how to's, desi glam, festive looks etc. Ritika is known to create long, detailed videos that are beginner friendly. Furthermore, 19 minutes and 30 seconds is the average length of her content. Indian make up YouTubers go to 10 minute makeup look received 3.31K views, 168 likes and 12 comments.
Rishi Athwani and Himanshi Tekwani
- Channel: That GLAM COUPLE
USP:Rishi and Himanshi made a red carpet appearance at Rikeza blockchain summit.
Couple Rishi and Himanshi Athwani just happened to be two of the top beauty YouTubers in India. Himanshi is a model, social media creator, Tiktok star, blogger, Lifestyle vlogger and content creator from Rajasthan. Himanshi is regularly featured as a runway model at top fashion shows. Next we have Rishi; he is a budding entrepreneur and influencer from Lucknow Uttar Pradesh. He recently partnered with Techno Mobile India for the promotion of the company's POVA 5G phone. The couple gained nationwide recognition for their makeup, beauty, prank videos and fashion content on Instagram and YouTube. Both Influencers have helped millions achieve the looks of their dreams.
They both have uploaded 840 videos on makeup, fashion, fitness, travel, beauty challenges, DIY, funny skits, haircut treatments, makeup tutorials, fitness, skin whitening, product reviews and smart life hacks on their YouTube channel. They have amassed 4.82M subscribers within just 6 years of operation. The couple’s video on feet whitening procedure at home has brought 27.9M views, 349K likes and 4.08K comments. According to our expert estimate, Rishi and Himanshi contents are 11 minutes and 40 seconds long and received 190.4K views on average.