More often than not, consumers today discover their new lipstick shade, beauty hack, festive makeup tutorials, and everything around beauty and makeup online on platforms like YouTube through beauty YouTubers.
These beauty YouTubers in India create content around everything related to the beauty and makeup industry. They-
- Film step-by-step tutorials
- Swatch comparisons
- Share different techniques and beauty hacks
- Showcase before and after transformations
- Share occasional/festive makeup looks
- Test products and share long-form reviews
- Make you understand the Know-Hows of the texture, shade, application, and finish.
And so much more.
Such content makes beauty advice feel real and personal.
After all, in a country with a range of skin tones, hair types, climates, and traditions, these top Indian makeup YouTubers niche down their content to cater to a specific audience group and connect with consumers on a personal level.
In such a diverse market, each beauty YouTuber in India has a separate follower base with great diversification. Their audience trusts their recommendations and looks up to them for guidance before making a purchase.
This influence is exactly why brands, both homegrown and international, partner with the best beauty and makeup YouTubers in India for product launches and campaigns to gain their visibility in front of a highly targeted audience, build brand perception, and ultimately, drive conversions.
Hence, our top influencer marketing agency in India has thoroughly researched the Indian beauty industry and has put together a list of the best ones for your brand.
List of the Best Beauty YouTube Channels in India
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![Smitha Deepak]()
1. Smitha Deepak
Subscribers: 3.71 MAbout the Creator:
Smitha Deepak has one of the top Indian beauty YouTube channels. She is best known for sharing ingenious tips and tricks that complement various looks. She has shared unique content, such as hooded eye makeup techniques and beginner-friendly makeup tutorials. She does not only focus on the end result, but also on the approach and the joy of makeup.
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2. Akanksha Soni
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Subscribers: 1.99 MAbout the Creator:
Akanksha Soni is one of the best beauty YouTubers in India. Beginners can learn the foundations of makeup and beauty by watching her content. Her beauty channel is filled with makeup tutorials, makeup reviews, etc. She shares a lot of hauls like Nykaa Haul, Amazon Beauty Haul, Zudio Beauty Haul, etc.
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3. Preeti Shah
![Preeti Shah]()
Subscribers: 938kAbout the Creator:
Preeti Shah has one of the best beauty YouTube channels in India. She shares natural makeup tutorials and reviews herbal cosmetics. She loves to talk about style, makeovers, hacks, DIY, reviews, etc. One of her videos, i.e., 12 Clever and New Beauty Hacks You Must Try, is her most popular content.
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4. Arushi Pahwa
![Arushi Pahwa]()
Subscribers: 812kAbout the Creator:
Famous for explaining everything about makeup and beauty, Arushi Pahwa is one of the top Indian beauty YouTubers. Arushi shares beauty and makeup content on different topics like budget makeup, occasional makeup tutorials like Rakhi 2025 Makeup tutorial, Summer Heavy Party Makeup, and more.
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5. Shreya Jain
![Shreya Jain]()
Subscribers: 759kAbout the Creator:
Shreya Jain is the best Indian makeup artist on YouTube, known for creating different makeup looks with a few makeup tools. Shreya Jain is extremely passionate about makeup and beauty. She is loved by her audience for sharing extremely useful beauty hacks, makeup tips and tricks.
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6. Ankita Chaturvedi
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Subscribers: 754kAbout the Creator:
Ankita Chaturvedi is a smart and talented beauty expert who talks about uplifting the whole woman's persona. She is also known by her pen name “Corallista”. Ankita Chaturvedi's playlists talk about skincare, makeup for beginners, International Women’s Day, Indian festive makeup looks, Everyday + natural makeups, lifestyle, and vlogs, makeup tutorials, etc.
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7. Sharmili Chakraborty
![Sharmili Chakraborty]()
Subscribers: 628kAbout the Creator:
Being one of the top makeup YouTubers in India, Sharmili Chakraborty loves to create various makeup looks, tutorials, reviews, vlogs, and everything and anything around beauty and makeup. She talks about Beginner’s makeup, Recreation looks, Soft Glam makeup tutorials, online shopping hauls, etc.
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8. Nidhi Katiyar
![Nidhi Katiyar]()
Subscribers: 507kEngagement Rate: 0.32%About the Creator:
Nidhi Katiyar is one of the biggest beauty YouTubers in India. She has marveled at the makeup vlogs and presentation skills. Nidhi talks about Kat chats with Nidhi K, Durga Puja, Shaadi series, Rating my makeup products, Nykaa Haul, Get ready with me, Disney princess desi version, How to: Makeup, fashion haul, etc.
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9. BeautiCo
![BeautiCo]()
Subscribers: 244kAbout the Creator:
One can gain all the knowledge related to beauty and makeup by following BeautiCo. Owned by Ritika Amru, BeautiCo is one of the best makeup YouTube channels in India. On her Channel, she talks about fragrances, skincare, beginner series, 1-minute How tos, hair tutorials, favorite lipsticks of the month, makeup looks, reviews, makeup hauls, etc.
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10. TheTrendDiaries
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Subscribers: 144kAbout the Creator:
The Trend Diaries is a color-cozy artist who creates beautiful makeup looks. Owned by Nidhi Oswal, The Trend Diaries is one of the leading Indian makeup YouTube channels. Nidhi loves sharing makeup tutorials & hauls for dusky skin. On this channel, you’ll find a mix of self-love, body positivity, Nidhi’s PCOD skincare journey, makeup looks, and brutally honest reviews.
Before You Go
These top beauty YouTubers in India share different kinds of content around beauty and makeup, like tutorials, makeup looks, comparisons, trying out viral beauty products, sharing Indian alternatives of international brands, and whatnot. Audiences love such content, and are hooked by these Indian beauty YouTubers. Since they have a hold of their audience's attention, beauty and makeup brands in India and beyond are partnering with these YouTubers to place their products in front of a highly targeted audience and gain an edge over their competitors.
