Top Beauty YouTubers - Beauty YouTube Channels in India 2024

As they say power is to men, beauty is for women. Girls and women are extra cautious of their looks. Many spend hours in front of the mirror, improving and gazing at the look doing by self using different combinations of eyeliners, mascara, serums, lip gloss etc. Some go to salons/beauty parlours for the same while some prefer salons at home. However many many prefer watching and following top beauty youtubers or beauty Youtube channels in India to learn the beauty tips and tricks and implement it byself/by others.

The top beauty YouTubers in India have empowered the beauty expert in us with their easy guidance of correct usage of cosmetics, styling, and fashion insights/hacks/tips. These individuals also keep you one step ahead of the upcoming beauty product launches and trends.

Let's understand more about beauty YouTubers.

Who are Beauty YouTubers ?

Beauty Youtubers in India are the YouTube content creators who educate and guide about beauty tips/tricks through their YouTube channel. They have a passion for beauty and share their expertise and experience with the world. Their mission is to raise the common standards of beauty. These beauty content creators help the audiences to look better, feel confident, and stay happy by making people beautiful.

Top Beauty YouTubers produce various content related to sub-niches like cosmetics, makeup, haircare, etc. They have played a very important role in correcting the social perspective of skin colors. They are credited to initiate the latest trends that are diversity, equity and Inclusion. Majority of netizens of digital cosmos shared that they want the world to be a better place and the concept of DEI helps them move a step closer to it.

Beauty YouTubers curate various content related to beauty subdomains. Common topics are about cosmetics, hair-do, makeup, etc. Due to their constant and effective efforts, netizens are getting more attracted to digital beauty landscapes to upgrade their awareness and social proof trends.

Google reported that Youtube is the No. 1 platform for beauty content consumption. These metrics establish YouTube’s dominating position for beauty content consumption.

The key opinion leaders of the beauty industry actively utilizes the YouTube platform to engage with the loyal audience. These opinion leaders are also known as trend setters, early adopters, and beauty YouTubers.

Being the top Influencer marketing agency for beauty youtubers, take pleasure in working with them. Our beauty content creators:-

• Create unique content (on multiple verticals) for their audience
• Provide beauty tips and hacks that are replicable by their viewers.
• Introducing new beauty trends.
• Recommend/create affordable products.
• Educate the masses on the pros and cons of every skin/hair care product and brand.

So, if you binge-watch Malika Sitlani's content, know that you are not alone.

Now, let us find the types of Indian beauty youtubers.

Types of Beauty YouTube Channels

1. Makeup tutorial Beauty youtubers:

Makeup truly helps beauty become the shineth in darkness. It’s plum on a cake. The tutorial helps the subscribers to learn the art of makeup and can elevate their beauty game.

2. Cosmetics beauty YouTubers:

Cosmetics supports various ailments and distortions. It helps us to flourish and shine. But, the catch is, every skin responds differently to different products. These cosmetics beauty youTubers have a deeper understanding of product and skin types, hair types, etc. based on it they recommend various cosmetic products.

3.Makeup review:

Makeup is often employed to elevate the overall outlook. But makeup is tricky. These makeup review beauty Youtubers help by identifying the right and wrong practises. The knowledge of right practices helps the subscribers and viewers to upscale their makeup game.

4.DIY beauty YouTubers:

DIY beauty YouTubers create video content explaining every step of makeup in detail and in depth. It directly benefits the viewers and erases the need of middlemen to perform the art. Additionally, it opens avenues for viewers to experiment with various styles and techniques.

5.Makeup challenge beauty Youtubers:

Makeup is considered as a beautiful form of art. It is bound that competition will arise for top positions. These beautiful Youtubers devote their whole dedication to create beautiful makeup looks and challenge each other to compete. A healthy competition can see fruition to elevated makeup standards.

Here is the List of Best Beauty YouTubers in India 2024

• Kaur Tips

  YouTube: kaurtips

  USP:

  Learn in depth about makeup, cosmetics, and beauty through tutorials.

  Kaur Tips is one of the best beauty YouTube channels. The Platform is owned by Sukhpreet kaur. She had a passion for beauty and makeup leading to the inception of her channel. She started her YouTube Makeup channel on 8th sept 2017 and till now she has uploaded 1.3K videos which has collected a whopping 199 million views.

  Kaur Tips has curated her playlist which consists of Beginners makeup2023, May Shorts 2023, No makeup lipstick swatches, summer makeup tutorial, Hairstyles, spring summer styles, wedding makeup, Sugar cosmetics, My Hypd store, makeup review, foundation problems, etc.

• Miss McBlush

  YouTube: MissMcBlush

  USP:

  Talks about all aspects related to beauty

  Miss McBlush identifies herself as a beauty YouTuber and digital creator. Her beauty Youtube channel is considered as one of the best beauty Youtube channels. She started her Youtube makeup and beauty channel on 22 March 2017. Till now her platform has over 166 million views.

  Miss McBlush playlist consists of hindi tutorials, Beginners makeup, full face friyay, MissMcVlogs, Fun and challenges, Haircare, Skincare, makeup, etc. This top beauty YouTuber is available on various social media platforms too like Facebook, Instagram, etc.

• Sharmili Chakraborty

  YouTube:SharmiliChakraborty

  USP:

  Loves to create various makeup looks

  Sharmili Chakraborty is a best beauty YouTuber and makeup reviewer. This top beauty YouTube channel is dedicated to makeup tutorials, reviews, Vlogs, etc. She started this beauty YouTube Channel on 8 July 2014 and till now the platform has more than 131 million views.

  Sharmili Chakraborty playlist talks about Beginner’s makeup, Recreation look, Soft Glam makeup tutorial, Online shopping Haul, etc. The best beauty YouTubers in India have some other sister channels too like step up with Sharmili, not so shy Sharmili, Lil gaming. She is available on facebook and Instagram too.

• Nidhi Katiyar

  YouTube: nidhik

  USP:

  Very engaging content creator who talks about makeup

  Nidhi Katiyar is one of the biggest beauty YouTubers in India. She has marveled at the YouTube makeup vlogs presentation skills. She started her channel on 6 May 2010 and till now her beauty channel has over 138 Million views. She has uploaded 1.5K videos about beauty and makeup related topics.

  Nidhi Katiyar talks about Kat chats with Nidhi K, Durga Puja, cuff n lashes, Shaadi series, Rating my makeup products, tried following PRO MUA’s Shorts, Indian Wedding, Nykaa Haul, get unready with me, exploring purplle.com, disney princess desi version, How to: Makeup, fashion haul, skin care, #mondaymotivation, etc.

• Akanksha Soni

  YouTube: akankshasoni

  USP:

  Learn the foundations of makeup and beauty

  Akanksha Soni is among the Indian beauty YouTubers . Her beauty channel is filled with makeup tutorials, makeup reviews, etc. Her beauty channel is considered as the best beauty Youtube channel. She started her youtube channel on 24 July 2016 and till now she has garnered more than 603 million views.

  Akanksha Soni playlists consist of One brand makeup, meesho haul, shadiseries, bridal series, and eyes makeup. She is available on various social media platforms like facebook and Instagram. She has uploaded 824 videos on her channel till now.

• Arushi Pahwa

  YouTube: ArushiPahwa

  USP:

  Explain everything about makeup and beauty

  Arushi Pahwa identifies herself as a digital creator and beauty Youtuber. Her beauty Youtube channel took its inception on 22 Nov 2011 and till now her channel has more than 75 million views. She has registered her presence on various social media platforms like Facebook and Instagram.

  Arushi Pahwa playlists consists of vlogs, one brand makeup tutorials, festive makeup, makeup challenges, eye makeup tutorials, parlor makeup at home, newly married couple, free professional makeup classes, DIYs, DIY projects, makeup tutorials, Home remedies, etc.

• Aanam C

  YouTube:AanamC

  USP:

  a beauty youtuber who loves to travel

  Aanam C is recognised as one of the best beauty Youtubers in India. She created her beauty Youtube channel on 26 july 2013 and till now the makeup youtube channel has 81 million views. She has curated and uploaded 1.6K videos till date.

  Aanam C playlist consists of New york 2023, USA 2023, Husband guesses, in 24 hours…, Naykaa hauls, Pretending I am vogue beauty secrets video, Weekend getaway from Mumbai, I spent, Los Angeles, Filler journey, Saudi Arabia, etc.

• BeautiCo.

  YouTube: BeautiCo

  USP:

  gain all the knowledge related to beauty and makeup

  BeautiCo. is a beauty youtube channel owned by Ritika Amru. She identifies herself as a makeup Youtuber and digital creator. She created her platform on 19 Dec 2015. Till now she has uploaded 375 videos and has gained a total of 24 million views.

  BeautiCo. The YouTube beauty channel talks about fragrances, forsage, best of 2019, skincare, beginner series, 1 minute How tos, Fashion, beginners, hair tutorials, top, favorite lipsticks of month, makeup looks, reviews, makeup haul, How to, etc.

• Preeti Shah

  YouTube: MYHoTChoclatE10

  USP:

  Natural makeup tutorial and herbal cosmetics reviewer

  My Hotchocolate (Preeti Shah) is a makeup Youtuber who loves to talk about style, makeover, Hacks, DIY, reviews, etc. She started her top beauty YouTube channel on 26 Jan 2016 and till now she has uploaded 641 videos which have garnered more than 181 million views.

  My Hotchocolate (Preeti Shah) playlist on her YouTube channel talks about Tips, Haircare, Short videos, Hacks, wedding series, summer skin care, one brand makeup tutorial, Vlog, hairstyles, review, celebrity inspired makeup tutorial, bling bag, haul videos, home remedies, winter care, makeup look, travel diary, etc.

• Glamrs by Purplle

  YouTube: GLAMRSTV

  USP:

  holistic platform for feminine beauty products and experiences.

  Glamrs by Purplle is a holistic platform for all beauty related domains. This is one of the best Youtube beauty channels that started on 13 June 2012 and till now they have uploaded 2.6k videos. The channel has garnered a total of 657 million views till now.

  Glamrs by Purplle playlists consists of Beyond beauty live by purple, hair removal, teen beauty essentials, bye bye breakouts, the fitness formula, combating humid weather concerns, skin and hair care, easy hairstyles, etc.

• TheTrend Diaries

  YouTube: TheTrendDiaries

  USP:

  color cozy artist. Create beautiful makeup looks

  TheTrend Diaries beauty Youtube channel is owned by Nidhi Oswal Gundesha. She identifies herself as a makeup youtuber. She started her channel on 8 Oct 2011. She has uploaded 516 videos till now and has garnered 18 million views till now.

  TheTrend Diaries has kept a updated playlist western haul clothing dairies, skincare dairies, my makeup collection, meesho haul dairies, pink nude lipstick dairies, PR haul dairies, makeup haul, swatching my entire collection series, clothing, music, ali express, review, etc.

• Rohit Sachdeva

  YouTube: rohitsachdeva

  USP:

  top notch Cosmetics reviewer

  Rohit Sachdeva identifies himself as a biggest beauty Youtuber in India and digital creator. He started his Youtube makeup channel on 18 July 2010. He has uploaded 671 videos. His channel has received more than 120 million views till now. He is available on other social media platforms too like Facebook and Instagram.

  Rohit Sachdeva playlist is about home remedies, lotus herbal, Jovees Ayurveda, Giveaways, D-Tan, sunscreen lotions, lipstick swatches, loreal hair color, mamaearth, top 10 playlist, amritsar vlog, Jaipur Vlog, l'oreal paris haircare, etc.

• Smitha Deepak

  YouTube: SmithaDepak

  USP:

  ingenious tips and tricks that can go with various looks

  Smitha Deepak is one of the best beauty Youtubers in India 2024. She identifies herself as a makeup youtuber and digital creator. She initiated her youtube beauty channel on 8 Feb 2009. She has uploaded 808 videos which have garnered 648 million combined views till now.

  Smitha Deepak playlists talks about Story time, OFRA x SmithaDeepak, hacks, Shorts, Series, hooded eyes Tutorials, Beginner friendly, Giveaways, DIY, haircare, reviews, Bridal makeup, Halloween/SFX, fall makeup, etc.

• Malvika Sitlani

  YouTube: ThatGirlInVogue

  USP:

  Passionate makeup artist and creator

  Malvika Sitlani is one of the top beauty YouTuber in India. She associates herself with the best beauty Youtube channels. She joined Youtube platform on 7 Nov 2011. She has uploaded 592 videos till now and the videos have been viewed for over 121 million times.

  Malvika Sitlani playlists consists of pregnancy journal, Cannes 2022, real talks with Mals, Top 10 Series, Worship, A Journey to self Love be a trailblazer, halloween series, etc.

• Shreya Jain

  YouTube: shreyajain26

  USP:

  Can create multiple looks with few makeup tools

  Shreya Jain is a passionate being about Youtube makeup tips and tricks. She identifies herself as a beauty Youtuber, makeup youtuber, and digital creator. She started her youtube channel on 28 Aug 2010 and till now her channel has garnered more than 170 million views.

  Shreya Jain playlists consists of project pan 2023, top 5 under 500, made in India favorites, one and done eyeshadows, hair care tips, what does your skin need?, made in India, skincare routines, 1 palette, 10 looks, regrets, etc.

• Ankita Chaturvedi

  YouTube: corallista

  USP:

  Smart and talented beauty expert who talks about uplifting whole women persona

  Ankita Chaturvedi is a UK based beauty YouTuber. She is also known by her pen name “Corallista”. She created her beauty YouTube channel on 27 sep 2011 and till now she has uploaded 730 videos. The channel has been viewed 121 times till now.

  Ankita Chaturvedi playlists talks about skincare, makeup for beginners, International women’s day, Indian festive makeup looks, Everyday + natural makeups, lifestyle and vlogs, makeup tutorials, etc.

• Debasree Banerjee

  YouTube: debasreebanerjee

  USP:

  Cover all related aspects of women and affiliate issues of day to day life.

  Debasree Banerjee is one of the top makeup youtube content creators. She identifies herself as a beauty YouTuber and digital creator. She started her channel on 23 Aug 2009 and till now her channel has over 873 uploaded videos. The video has been viewed more than 57 million times.

  Debasree Banerjee playlist consists of Sunday With Deb, d/fine by Debashree, The unspoken beauty series, women wednesdays, one brand makeup tutorials, makeup trends, cooking with me, celebrity inspired makeup tutorials, lifestyle, etc.

• JYOTII SETHI

  YouTube: sethijyoti

  USP:

  Cosmetics reviews and makeup techniques for best results

  JYOTII SETHI is one of the top creators of beauty youtube channels in 2024. She identifies herself as a makeup youtuber and digital creator. She started her Youtube channel on 1 march 2012 and till now her channel has over 126 million views.

  JYOTII SETHI playlists is about Sasural vlogs, Alibaug trip, new house, Jojo ki Rasoi, Baatcheet, Shopping and hauls, Makeovers, My collections, Makeup looks, Work vlogs, challenges, travel vlogs, etc.

• Shivangi Sharma

  YouTube: ShivangiSharmaOfficial

  USP:

  top-notch beauty tips and tricks

  Shivangi Sharma is considered as the best beauty youtuber in India. She creates various videos related to the beauty niche. She started her beauty YouTube channel on 3 April 2017 and till now her channel has over 95 million views.

  Shivangi Sharma playlist consists of Shiv's live stream, Hauls, Everything Lipsticks., videos for Beginners, tutorials, Vlogs, Shivang X Arjun, Beauty X shivangi. She is available on other social media platforms like Facebook and instagram.

• Akanksha Kommirelly

  YouTube: AkankshaKommirelly

  USP:

  engaging makeup tutorials explained from the basics to expert level.

  Akanksha Kommirelly is one of top beauty youtubers in India. She identifies herself as a YouTube beauty expert, makeup youtuber, and digital creator. She created her youtube channel on 26 Feb 2015 and till now her channel has been viewed more than 44 million times.

  Akanksha Kommirelly playlist is about haul, Navratri series, Skincare recommendations, Skincare ingredients, Makeup, Vlog, etc. she has registered her presence on several top social media platforms like Instagram, Facebook, snapchat, etc.