Indian lifestyle influencers have become well-established opinion leaders who guide people’s everyday choices through practical and relatable content.
Their content revolves around personal experiences, product recommendations, and routines that depict real-life scenarios. By revealing what they use, wear, and prefer in their daily lifestyle, these lifestyle Instagrammers in India build an atmosphere of familiarity and trust with their followers. This bond then influences the audience's perception, behavior, and purchasing decisions.
Now, there is a supported mechanism behind it.
In India, this influence runs deeper because many purchase decisions are influenced by recommendations from family, friends, and trusted people. These lifestyle influencers in India replicate that same trust, just on a larger scale.
When viewers see creators using products in everyday contexts and routines, it feels like a reliable suggestion rather than a flashy promotion. This perceived authenticity makes their opinions persuasive and credible.
Lifestyle brands and marketers have taken thorough note of these influencers’ power to shape purchase decisions, as many consumers now discover products through these lifestyle content creators in India.
These top lifestyle influencers in India shorten discovery → consideration → conversion paths and improve conversion lifts in campaigns, and a strong lift in recall.
Their ability to target niche segments like sustainable fashion, home decor, indie beauty, and whatnot allows brands to reach the right consumers with greater precision and relevance.
Hence, brands like Home Centre, Myntra, Ajio, and many more are seeking expertise from the best influencer marketing agency in India to leverage their experience in the industry and execute highly targeted influencer campaigns.
Below is the list of the best Indian lifestyle influencers on Instagram, curated after colossal research and review.
List of the Top Lifestyle Instagrammers in India
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About the creator:
Jannat Zubair Rahmani displays fast adaptability to different entertainment verticals. This allows her to get on the radar of new users. She is among the ideal Indian lifestyle influencers who can generate buzz and excitement for new product launches. Jannat gained recognition in family drama for her interesting portrayal of family problems. Jannat has also appeared in shows like Khatron Ke Khiladi and Fullwa.
KPIs:
Followers: 50.8 M
Engagement Rate: 1.06%
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About the creator:
Nagma Mirajkar, a beauty, fashion, and lifestyle content creator in India, has a growing social media community. She has witnessed an astronomical rise in popularity for her consistency and innovativeness. Nagma uses trendy memes, dance, and music to communicate with her followers. She gives them regular professional life updates while providing glimpses of her personal moments. Her strong relationship with her community draws top brands from the travel, fashion, and lifestyle industries for collaborations.
KPIs:
Followers: 8.1 M
Engagement Rate: 1.25%
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About the creator:
Karron S Dhingra is a pioneer in men's health and fashion. He presents the best outfit, hairstyle, and accessorization tips that fit every occasion. He is known for his style blog, The Formal Edit, where he pens his style inspirations. Karron presents himself in uniquely styled outfits, tailored to match his personality. He is respected as one of the best lifestyle influencers in India by young men who get amazing wardrobe makeovers with Karron’s tips and tricks.
KPIs:
Followers: 2.5 M
Engagement Rate: 1.25%
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About the creator:
Komal Pandey's lifestyle is full of adventures, fashion, and excitement. This diva is turning heads within seconds with an unchained personality and exceptional style sense in her day-to-day lifestyle. She takes on challenges with confidence in her life and opens paths that only a few dare to venture. She is the loud voice of body positivity. The Indian lifestyle Instagrammer encourages women to be bold in expressing themselves.
KPIs:
Followers: 1.9 M
Engagement Rate: 2.84%
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About the creator:
Kritika Khurana loves exploring different fashion ideas and styles that personify her identity. The Times 40 under 40 award winner is a trailblazer in the fashion, beauty, and lifestyle industry. Kritika Khurana won the Creators United Mega Fashion Creator Of The Year award. She is also the recipient of the Cosmopolitan Lifestyle Influencer Of The Year award. This highly versatile and skilled content creator reaches millions through her social media efforts, public speaking, and blogging.
KPIs:
Followers: 1.8 M
Engagement Rate: 1.44%
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About the creator:
Ashi Khanna sets the bar high in the lifestyle space. Her content creation journey involves presenting the best skincare routines, body care tips, fashion, health and overall lifestyle suggestions. She posts relatable videos to create a positive experience for her followers. She also collaborates with artists and native influencers for higher reach. Magazines like Cosmopolitan and Vogue continue to feature the Indian lifestyle influencer, with every milestone achieved throughout her journey.
KPIs:
Followers: 1.6 M
Engagement Rate: 1.95%
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About the creator:
Manav Chhabra finds new ways to surpass his creative limitations with every post in his lifestyle. Manav is a popular actor who has featured in several movies and music videos. In his day-to-day life, he loves to travel and collaborate with international artists. In his lifestyle content, the artist and entertainer was also seen alongside Anne Hathaway and F1 drivers Charles LeClerc, Pierre Gasly, and Lewis Hamilton.
KPIs:
Followers: 1.6 M
Engagement Rate: 0.69%
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About the creator:
Aastha Shah can rock any style. She is a renowned internet celebrity who builds awareness for upcoming beauty and Lifestyle brands. She presents groundbreaking revelations in beauty and lifestyle through her work. Aastha was featured on the Cosmopolitan digital cover alongside athletes and celebrities like Karishma Gangwal, PV Sindhu, Raveena Tandon, and Lakshmi Shailesh Joshi. The Indian lifestyle influencer can breathe life into every color, shade, and backdrop with her amazing smile and graceful style.
KPIs:
Followers: 1.6 M
Engagement Rate: 3.03%
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About the creator:
Masoom Minawala Mehta is one of the leading voices in women's entrepreneurship and empowerment. She realized her love for fashion at a young age and went on to be one of the most sought-after lifestyle Instagrammers in India. After working with numerous fashion and lifestyle brands and sparking curiosity amongst millions, Masoom is paving the future for megastars of the fashion, beauty, and lifestyle worlds.
KPIs:
Followers: 1.3 M
Engagement Rate: 0.28%
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About the creator:
The winner of the Cosmopolitan Luxury Fashion Influencer of the Year Award 2024 is here to give you the best life hacks and tips to glow everywhere you go. Meet Aashna Shroff, a popular creator who has represented top beauty, fashion and lifestyle brands as a model and ambassador. She uploads Instagram pictures and videos on topics like skin care, makeup, hair styling, and wardrobe makeovers. Aashna always intrigues her followers with her impressive lifestyle, combined with her travels and cultural exploration.
KPIs:
Followers: 1 M
Engagement Rate: 0.71%
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About the creator:
Unnati Malharkar helps her followers discover their inner selves and presents multiple outlets in the lifestyle category, like fashion, makeup, beauty, travel, dance, etc. The creator also shares her day-to-day life with her partner, Manav. Unnati’s journey has taken her to New York, Dubai, Paris, Prague, Berlin, Sydney, and other cities.
KPIs:
Followers: 960k
Engagement Rate: 2.15%
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About the creator:
Deeksha Khurana is a beloved Indian lifestyle content creator with all-around fashion knowledge. A very exclusive audience follows Deeksha Khurana on her many ventures, which include international traveling, designer outfit displays, beauty tips, and podcast sessions. Her immense knowledge on diverse lifestyle topics helps young women manifest their personality into real-life actions. Deeksha’s unique ability to tell her story by leveraging trends on diverse channels effectively puts her name alongside the top lifestyle Instagrammers in India.
KPIs:
Followers: 829k
Engagement Rate: 1.06%
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About the creator:
Juhi Godambe Jain is a popular lifestyle creator and entrepreneur who has worked with top national and international brands in the lifestyle niche. She has walked the runways of exclusive shows and modeled for top fashion and lifestyle brands. She takes inspiration from celebrities and things happening around her and adds her imaginative touch for wholesome, fashionable and lifestyle crafts.
KPIs:
Followers: 541k
Engagement Rate: 0.29%
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About the creator:
Tarini Shah radiates unparalleled creativity on Instagram. The Mumbai-based creator is known for posting nail art, clothing tutorials, beauty hacks, and travel diaries. Her warm approach, combined with consistent interaction and simplicity, compels people to visit her profile every day. Her practical suggestions help many bring their fashion ideas to life with simple steps. Tarini is a firm motivator for self-improvement. She urges her followers to embrace everything that makes them unique and present them to the world in their own ways.
KPIs:
Followers: 539k
Engagement Rate: 1.24%
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About the creator:
Siddharth Batra adopts different trends, content types, and fashion ideas to express his style. He stays through to himself, which inspires many to follow in his footsteps. Widely acclaimed as a rule breaker, Siddharth Batra steamrolled into the broader fashion and lifestyle niche in India, driven by his unbridled passion to overcome myths, boundaries, and stereotypes. He inspires the younger Indian population to express their inner self unapologetically.
KPIs:
Followers: 255k
Engagement Rate: 7.04%
Before You Go
In the marketing industry, these lifestyle influencers in India bridge the gap between brands and their consumers by sharing relatable and everyday content. With their personalized content, these creators bring products into familiar settings, create genuine interest, and increase social awareness. This way, Indian lifestyle influencers have become one of the most valuable assets in India’s marketing ecosystem.
