Best Lifestyle Influencers in India – Lifestyle Instagrammers (2023)

Lifestyle is a way of living life and fashion is its consequence which is subjective to time, culture, social & ethical standards, trends etc. Lifestyle as a broad term defines how people make choices, and what shapes their attitudes & values. In earlier times, people use to copy lifestyles of celebrities, cricketers, politicians, religious gurus and follow guidance by foremothers. Now the influence has spread its wings to peer and influencer word-of-mouth-recommendations.

The viral Alia Bhatt’s beetroot salad recipe, or Kritika Khurana’s post representing a face toner by Pure Sense World gaining good engagement, lifestyle influencers are appreciated by masses as lifestyle is a journey rather than a destination alone recreated by those with descent followings.

But, let us first understand who these lifestyle influencers are.

Image Source: https://www.instagram.com/p/CslnQehBZQP/

Who Are Lifestyle Influencers?

A lifestyle influencer is a person who has gained a significant following on social media platforms due to their ability to engage and influence people with their lifestyle choices, experiences, and expertise. These individuals often share content on a variety of subjects such as fashion, travel, food, fitness, home decor, beauty, and more.

Their content palette is rich and varied, incorporating visually appealing images, engaging videos, and compelling written narratives that offer a window into their daily routines, globetrotting adventures, culinary delights, fashion sensibilities, health and fitness regimens, among other facets of their life.

This content is crafted with the intention of not just offering entertainment or information, but also inspiring their followers. As a result, followers may feel motivated to replicate the influencer’s lifestyle or may even be persuaded to make purchases influenced by the influencer’s endorsements or suggestions.

They cover home remedies for skin/hair care, recipes, different diets they follow (like keto, gluten free, vegan, etc.) BTS of their life’s, how to shop in a given budget, where to travel and about home decor too!

How Lifestyle Influencers Can Help Lifestyle Brands Grow?

Lifestyle influencers play a big role when it comes to affecting their followers’ buying behaviour. Because today’s socially aware consumers crave personalization and value investing in good health, products & habits which are not just limited to fashionable content or medicines & supplements but preventive regimes, services and possessions which can essentially make one peaceful, happy and satisfied.

Making people stylish, healthy, and contented is the purpose of these influencers. Providing world-class content, cost-free on Instagram, they are a boon for brands. Lifestyle products/services providing brands can collaborate with them to grow their sales ROI, raise awareness, credibility and gain qualified leads.

Image Source: https://www.instagram.com/p/Cj9zvWvLzZp/

Whether it is popular lifestyle influencer, Diipa Khosla on front page of Vogue digital, promoting the brand ‘Inde Wild’ in her posts, her showing how to use oils or serums on Chumpy Sundays.

Image Source: https://www.instagram.com/p/CWsAzNFjTTM/

Or Rizwan bachav promoting Crocsindia. People follow lifestyle influencers to make necessary amendments in their life and brands are leveraging this power in association with the best influencer marketing agency for lifestyle brands, us, to get their offerings promoted by the best-suited influencer.

Let’s take a brief look at the list of lifestyle Instagrammers presented by the best influencer marketing agency (Grynow) for lifestyle brands.

List Of Top Lifestyle Influencers In India 2023

• Diipa Buller Khosla

  Instagram: @diipakhosla

  USP:

  Perfect example for women with beauty and brains.

  Diipa Büller-Khosla identifies herself as lifestyle influencer and public figure. This wonderful instagram lifestyle influencer is founder of Indewild and Post for change. She is a marvellous example of a lady with beauty and brains. She has done an internship in International criminal court as a Legal intern.

  Diipa Büller-Khosla has highlights on her Instagram profile. The highlights talk about Covers, Cannes, Davos, Dua, Home, 2020s Best, Journey, Best of 2019, Press, Indian Wedding, European Wedding, Chooda and bridal, haldi, etc. She is one of the best lifestyle influencers in India and also an entrepreneur.

  Diipa Büller-Khosla became the first India to collaborate with MAC cosmetics. She has been the face of Maybelline and maybelline displayed her picture on a billboard in Piccadilly Circus in 2018. She has registered her presence on various social media platforms like Facebook, YouTube, etc.

• Masoom Minawala Mehta

  Instagram: @masoomminawala

  USP:

  Classy and trend content with various fun elements.

  Masoom Minawala Mehta identifies herself as Lifestyle influencer, fashion creator, entrepreneur and investor. She has won numerous accolades, some of them are Lokmat award for ‘Most Stylish Blogger 2019’, ‘best content creator for social samosas, 30 under 30, India’s best luxury blogger, HSBC women entrepreneur of the year, etc.

  Masoom Minawala Mehta has curated her instagram account with highlights that consists of Cannes 2023, PFW 22, MFW 22, Impact, HauteCouture, Cannes 2022, LFW, PFW, Mexico 2021, BudgetIndian, Cannes 2021, Dior, Press, Louis Vuitton,Empowher, Covid, Q&A, LV Vogue, etc.

  Masoom Minawala Mehta is the CEO of Fashion Portal and Style Fiesta. She has been in various paid partnerships with brands like Jimmy Choo, Yves Saint Laurent, Dior, Hakkasan, Gucci, Estee Lauder, etc.

• Aashna Shroff

  Instagram: @Aashnashroff

  USP:

  Beauty tips and tricks with great sense of fashion

  Aashna Shroff is one of the best lifestyle influencers on Instagram. She identifies herself as lifestyle instagrammer and digital creator. She does a cross channel influence in niches like fashion, beauty, and life.

  Aashna shroff has put on highlights on her Instagram platform handle which consists of Prada TH, DiorFallIn, PFW 2023, NYC Benefits, MFW 2023, Parosmia, Lisbon’ 2022, Shop Outfits, LA, Coachella, Your Art, LFW, Outfits, CAI x Aashna, My Hair, New Home, Recipes, Fam, London, TikTok, Makeup, etc.

  Aashna Shroff is active on various social media platforms like YouTube, Facebook, Twitter, etc. She has been in with various brands for paid partnerships like Nykaa, L’Oreal, Maybelline, Estee Lauder. She has been awarded with many accolades and awards too in her entire career as best India lifestyle influencers.

• Rizwan Bachav

  Instagram: @rizwanbachav

  USP:

  Remarkable lifestyle choice and great men’s-grooming tips

  Rizwan Bachav is one of top lifestyle influencers in India. He is an investment banking professional. He identifies himself as Instagram lifestyle influencers, digital creator, and a marathoner. He has won many accolades and awards. Some of them are Luxury Influencer of the Year 2020 award by Exhibit, Influencer of the year 2022 (Male) award by Parcos, etc.

  Rizwan Bachav had put highlights on his Instagram handle which consists of Panerai X Lsa, JW Mussoorie, Birthday 23, W&W 23, The Macallan, Jaeger LeCoultr, Sipsmith, Thailand 22, The Ordinary, GPHG, Diwali 2022, Finland 2022, Tommrowland, etc.

  Rizwan Bachav has done many paid collaborations with various brands like LifestyleIndia, Victor Inox India, Zodiac Clothing, etc. He had registered his presence on various platforms like Facebook, youTube, Twitter, etc.

• Karron S Dhinggra

  Instagram: @theformaledit

  USP:

  Grooming and menswear suggestions and latest hits tips

  Karron S Dhinggra is an Indian lifestyle influencer. He is lifestyle instagrammer, digital creator, and lawyer. He specialises in Menswear and Grooming. His unique selling point is his humour. He has won various accolades. He consecutively won Fashion Influencer of The Year award for 2019-2023, except 2021.

  Karron S Dhinggra is one of the top lifestyle instagrammer in India. He has put up highlights on his Instagram handle which consists of Links, Awards, YouTube, Featured, Malaysia, Qatar, Jn Palace, IIFA 2019, Koh Samui, Ibiza, Barcelona, etc. He loves to travel that is by far clear with his highlights.

  Karron S Dhinggra has registered his presence on Various social media platforms. This best Indian lifestyle influencer is active on YouTube, Facebook, etc. On YouTube he has a subscriber base in Millions.

• Mitali & Summiyya

  Instagram: @houseofmisu

  USP:

  combined brains works in tandem to create and promote everything that is latest

  Mitali and Summiyya are duo lifestyle instagrammer. They identify themselves as Fashion consultants and lifestyle Influencers. They aspire to fill the void in fashion and designing landscape in India and World.

  Mitali Sagar and Summiyya Patni has put on highlights on their instagram handle that talks about Beauty, Misu Baby, Eats, MISUcares, Misu Q&A, Misu X BV, Misu X AP, Misu X Oman, Misu X CK, Misu X Westin, #Date with Taj, Misu edit, Living, Misu X LVV, Misu X Disneyland, Misu X , Bride, etc.

  Mitali and Summiyya had registered their presence on various social media platforms to increase their visibility and augment their engagement with their followers and subscribers. They are available on Facebook, YouTube, etc. They also have a website, ‘Houseofmisu’.

• Rij Eappen

  Instagram: @kingofclubsin

  USP:

  Sharp personality with nuanced knowledge in creators economy and their lifestyle

  Rij Eappen is a man of multiple talents. He is one of the best lifestyle influencers in India. He identifies himself as lifestyle instagrammer and digital creator. He has left his digital footprints in Niches like luxury lifestyle, Fashion, Auto, F&B, and Travel. He has also delivered a speech at TedX talks.

  Rij Eappen has put highlights which consist of Noa Eappen, TEDx Talk, BMW. he has registered his presence on various social media platforms like Facebook, Youtube, etc. He has launched his website ‘Wyld’. He has been in paid partnership with various social media platforms like BHPC India, Allen Solly India, Hackett London, etc.

• Jannat Zubair Rahmani

  Instagram: @jannatzubair29

  USP:

  Dancer, actor, digital creator, and lifestyle influencer with massive audience outreach

  Jannat Zubair Rahmani is a top lifestyle instagrammer, actor, dancer, and digital creator. This top lifestyle influencer in India has started her career very early from her childhood. For her efforts and dedication towards the industry and social media platforms, she has won many accolades. She got featured on Forbes 30 under 30 list India.

  Jannat zubair Rahmani Started her career from TV show ‘Kashi – Ab Na Rahe Tera kagaz Kora’. She has been part of various TV shows, Music videos, and filmography. Some of the popular shows and films are Hichki, Luv ka The End, What Will People Say, Kulche Chole, Fear factor, Tu Ashiqui, etc.

  Jannat zubair Rahmani has registered her social presence on most social media platforms like facebook, YouTube, twitter, etc. She started her social media journey from Tiktok, after its ban she moved to Instagram as a top lifestyle influencer in India and soon she became the most followed lifestyle instagrammer.

• Prajakta Koli

  Instagram: @mostlysane

  USP:

  Great writing and selling points. Talk about life in between travel and fashion

  Prajakta Koli is an Indian lifestyle influencer. She identifies herself as the best lifestyle influencer on Instagram, Artist, YouTuber, Blogger, and digital creator. She is Youth climate champion for United Nations development program India. She writes her blogs and uploads regularly on her website named mostlysane.

  Prajakta Koli has put on highlights on her Instagram handle which consists of Romance November, Mismatched S2, Jug Jug jeeyo, Mismatched, tokyo 2019, United Nations, Mumbai M&G, Seoul, London, Dubrovnik, Zagreb, Geneva, Brussels, Paris, Las vegas, los Angeles, Denver, new york,etc. She is a geek of travelling.

  Prajakta Koli has been active on various social media platforms like YouTube, Facebook, etc. She has done various paid collaborations for brands like Audible, GoIbibo, Fossil, etc.

• Barkha Singh

  Instagram: @barkhaSingh0308

  USP:

  Mesmerising beauty with great hits in many video content formats

  Barkha Singh is one of top lifestyle influencers in India. This Indian Lifestyle influencer identifies herself as Actor, environmentalist, animal lover, and digital creator. She as a lifestyle instagrammer provides cross channel niche contents. She touches Travel, Lifestyle, Nature, Fashion, and Lifestyle.

  Barkha Singh has put up highlights which consists of Greece, Acting, Perth, ICC T20 World cup, Cairns, Creator day, Dubai, TamilNAdu, coorg, Washington DC, Egypt, LA, Rajasthan, Istanbul, Uzbekistan, Muscat, copenhagen, Malmo, Sweden, melbourne, etc.

  Barkha Singh is active on social media platforms like facebook, YouTube, etc. This lifestyle instagrammer in India has done many paid collaborations in India with brands like duroflex Mattress, Nimbooz India, Amazon Fashion India, etc.

• Ahsaas Channa

  Instagram: @ahsaassy

  USP:

  Great actor, comedian, and digital creator.

  Ahsaas Channa is considered as one of the best Indian Lifestyle Influencers. She identifies herself as lifestyle instagrammer, Actor, and pathological people pleaser. She started her career very early. Her first appearance was in Vaastu shastra, a low budget horror movie directed by Ram Gopal Verma.

  Ahsaas Channa has done many films, TV shows, and music Videos. Few prominent mentions are My Friend Ganesha, Rukh, Phoonk 2, Kabhi Alvida na Kehna, CID, MTV Big F, Crime Patrol, Best of Luck nikki, MTV Fannah, etc. She rose to prominence and mass audience consciousness through her various web series.

  Ahsaas Channa has been part of Mismatched 2, Kota Factory, Hostel daze, Modern Mumbai love, Girls hostel, etc. this lifestyle Instagrammer is active on other social media platforms too like facebook and YouTube.

• Simran Balar Jain

  Instagram: @simranbalarjain

  USP:

  Multiniche specialist. Loves to put viewers in an awe with her content

  Simran Balar Jain identifies herself as a digital creator and lifestyle influencer in India. She presents her content in various genres and niches, which consists of travel, beauty, lifestyle creator, etc. She is the top digital lifestyle instagrammer creator in India.

  Simran Balar Jain has put highlights on her Instagram media handle which enlists, Maldives, 26th Birthday, Thailand, Udaipur, Cruise, Finland, Norway, Iceland, PR, Dudhsagar Travel, Coorg 2, Wedding, Engagement, Path Bithai, Pre Wedding, #SiNik, Bridal Shower, Sikkim, Gujarat Tourism, tedx, Kolkata, etc.

  Simran Balar Jain has also delivered a speech at TedX. She is active on all major social media platforms like Facebook and YouTube.

• Nivrity Das

  Instagram: @Nivrity_das

  USP:

  Female entrepreneur, traveller, and beauty expert to her core

  Nivrity Das is a public figure, digital creator and best Indian lifestyle influencer on Instagram. She hails from Kolkata and constantly shuttle between Kolkata and Mumbai. She creates content in niches like Travel, Luxury, Fashion, Beauty, and Lifestyle.

  Nivrity Das highlights on Instagram is about TRESemme, Matrix, thailand, Visit Qatar, Abu Dhabi, Dubai, Bobbi Brown, Fairplay, The Westin Kol, LUXE, AirArabia, Clinique, L’Oreal Pro, Myntra, Smash Box, Shoppers Stop, L’Occitane, Versace, Nykaa, Vietnam, Azerbaijan, Visit Singapore, Sofitel, Nykaa Fashion, etc.

  Nivrity Das’s Instagram Highlights are mainly about her paid collaborations and affiliate marketing for various brands, businesses, and nations. She is a wholesome lifestyle instagrammer. She is active on facebook and YouTube too.

• Deeksha Khurana

  Instagram: @deekshakhurana

  USP:

  Create great content revolving around women and their issues.

  Deeksha Khurana is an Indian lifestyle Instagrammer. She identifies herself as a digital creator and lifestyle influencer. She is the founder of Deee clothing. She presents a perfect example of beauty with a brain. She also presents a podcast which goes by the name ‘what is up sister’

  Deeksha Khurana has put up highlights on her instagram handle which consists of deeclothing, podcast and YouTube. She has been in various paid collaborations with national and international brands like Honda car, Ajio Big Bold Sale, Nyxcosmetics, Daniel Wellington, etc.

• Sayan Bakshi

  Instagram: @theorangeepistles

  USP:

  Covers various topics for men and betterment of their lifestyle.

  Sayan Bakshi identifies himself as lifestyle instagrammer, content creator, and public figure. Sayan Bakshi is considered as one of the best lifestyle instagrammer in India. He presents various contents in niches like Fashion, lifestyle, grooming, travel, entertainment, etc.

  Sayan Bakshi has put up highlights on his instagram handle which consists of Amazon, Honda, Visit Qatar, Azerbaijan, Issey Miyake, garnier Men, Visit dubai, Abu Dhabi, AirArabia, Courtyard DXB, Westin Kolkata, HK Vitals, GQ x Tecno, Versace, etc. His highlights are mostly about all the paid collaborations that he had undergone with various brands and business houses.

  Sayan Bakshi is active on various social media platforms like Facebook and YouTube. He started his YouTube channel a few days back and soon he will overwhelm the YouTube platform too.