Mumbai is the undisputed capital of fashion and creators, a city that doesn’t follow trends but creates them. Mumbai is the home to India's biggest designers, styling houses, fashion weeks, and Bollywood's ever-influential costume culture, all of which fuel a fashion ecosystem unlike any other in the country. Today, that influence extends far beyond runways and film sets to Instagram feeds, where fashion influencers shape consumer preferences every day.
According to the State of Influencer Marketing report, more than 56% of brands are investing over 2% of their budget in influencer collaborations and 70% of them plan to increase. In a market like Mumbai, where the audience doesn't just consume fashion but also saves, shares, and shops from creator recommendations, influencer-led campaigns have become a powerful growth driver for brands.
This is exactly why brands are increasingly collaborating with top fashion influencers in Mumbai for product launche, store visits, collection promotions, campaign storytelling and brand positioning. These creators do more than just post curated content; they influence decisions and build trust with a highly engaged audience. Their recommendations feel authentic, making it easier for brands to drive visibility, credibility, and purchasing decisions in a way traditional advertising often struggles to achieve.
As the best influencer marketing agency in Mumbai, we don't just count followers; we identify creators who deliver real impact. Our curated list of Mumbai’s top fashion influencers is based on key factors such as engagement rate, content quality, audience reach, niche relevance and real brand collaboration potential. helping brands connect with creators who can truly influence fashion-conscious consumers
List of the Top Fashion Instagrammers in Mumbai
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![Nagma Mirajkar]()
1. Nagma Mirajkar
Followers: 8.2MEngagement Rate: 4.31%About the Creator:
Nagma Mirajkar came to fame through TikTok, but after its ban, she quietly transitioned to Instagram and never stopped after that. She collaborated with some top fashion brands like Urbanic, H&M, Reliance Trends, Myntra, and Amazon Fashion and served as a brand ambassador for Maybelline.
Her visually appealing storytelling holds audience attention, and she has built a loyal community that genuinely trusts her recommendations. Today, Nagma stands as one of the most followed and beloved fashion content creators in Mumbai, proving that real talent always finds its platform.
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2. Barkha Singh
![Barkha Singh]()
Followers: 2.7MEngagement Rate: 2.77%About the Creator:
She is a versatile Mumbai fashion influencer with a knack for acting. She started her journey with fashion even before influencers were a thing. Her content seamlessly blends style, relatability, and storytelling, making her equally visible on a brand campaign as she is on an OTT screen. She has formed a community of fashion lovers who eagerly look up to her for guidance and inspiration.
Barkha has worked with several well known brads like Myntra, Amazon Fashion, Urbanic and many more. Her content resonates with her followers and inspires them to build confidence and empower themselves in terms of fashion and style.
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3. Masoom Minawala Mehta
![Masoom Minawala Mehta]()
Followers: 1.3MEngagement Rate: 1.66%About the Creator:
With global reach, Masoom Minawala has represented and made India proud at so many fashion events across the world, including Cannes. You can find every fashion style on her feed, from comfortable to classy to chic to luxurious; she can carry them all with a passion for trendy fashion and a keen eye for details; she established herself as tha best fashion Instagram influencer in Bombay.
She has partnered with some of the world’s luxury brands like Louis Vuitton, Gucci and Skechers, promoting their products on her feed. But Masoom's influence doesn't stop at content creation; she also runs her own podcast, where she shares her knowledge, experiences, and insights, empowering her audience both personally and professionally. She has proved herself not just an influencer, but a global ambassador in the fashion world.
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4. Aashna Shroff
![Aashna Shroff]()
Followers: 1MEngagement Rate: 2.03%About the Creator:
Aashna Shroff gained popularity through her fashion and beauty blog TheSnobJournal, which she started in 2013, and her online clothing store TheSnobShop, making her one of the top female fashion influencers in Mumbai.
She has also collaborated with top fashion brands like Zara, H&M, Marks & Spencer, and Forever New. In 2023, Aashna was crowned Cosmopolitan's Luxury Fashion Influencer of the Year, establishing her position as a leading content creator in the influencer space. She seamlessly blends luxury fashion with everyday style, making high-end trends accessible and aspirational at the same time.
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5. Larissa D’Sa
![Larissa D’Sa]()
Followers: 801KEngagement Rate: 2.83%About the Creator:
She has emerged as a creator whose content has always stood out, whether it's about beauty or fashion, making her one of the most prominent fashion influencers on Instagram in Mumbai. Her content is a mix of different niches, and every piece of content delivered by her gains visibility and engagement. Being the global ambassador of GoPro, she has done collaborations with leading fashion brands like Zara, Myntra, H&M, and Nykaa Fashion. With a growing and highly engaged community on Instagram, Larissa's aesthetic-driven feed and authentic storytelling have made her a go-to choice for both brands.
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6. Santoshi Shetty
![Santoshi Shetty]()
Followers: 685KEngagement Rate: 2.25%About the Creator:
She is a famous fashion influencer from Mumbai, who creates content for beauty, fitness, yoga and lifestyle, also spreads awareness about mental and physical well-being. Apart from doing various brand collaborations with fashion brands like Myntra, Adidas, and H&M, she has also founded her own activewear brand, @yamayoga_active. Through her visually appealing content and stunning and bold fashion choices, Santoshi has established herself as a prominent figure in the fashion community. She has mesmerised her audience and has bound their hearts with her confident demeanour and trend-forward content represented in a distinctive style.
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7. Juhi Godambe Jain
![Juhi Godambe Jain]()
Followers: 525KEngagement Rate: 2%About the Creator:
Juhi Godambe is one of the top Mumbai-based fashion influencers and an entrepreneur. Her tailored and occasion-specific looks make it impossible not to draw attention to her. Along with working with brands like L'Oréal, Diesel, Caprese, Nike and Nykaa, she has been invited to events like Dior in Mumbai and Mugler x HM with her stylish and comfortable looks.
Besides being an influencer, Juhi has also launched her own fashion clothing label, Arabella. She brings a blend of fashion knowledge and entrepreneurial depth to every collaboration, covering every fashion style from minimal to luxury.
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8. Riya Jain
![Riya Jain]()
Followers: 413KEngagement Rate: 2.35%About the Creator:
Her journey with fashion started as a college girl posting her looks, and in no time, it became her universe. She has started a fashion blog named “Caught in a Cuff”. Being a prominent Mumbai-based fashion influencer, she presents a variety of content showcasing her style inspiration, unique sense of fashion, styling tips, brand collaborations, and recommendations. That makes her a recognisable figure at fashion events, brand launches, and industry gatherings, positioning her as a trusted source of recommendations.
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9. Ritvi Shah
![Ritvi Shah]()
Followers: 337KEngagement Rate: 3.13%About the Creator:
Ritvi began her career at the age of 17 and since then, she has been working in the fashion space. What began as freelance work slowly transformed into her career as a fashion content creator based in Mumbai. Her Instagram feed is a perfect blend of fashion, culture, and compelling storytelling.
She recently collaborated with Urbanic and Zara and executed authentic and impactful campaigns through which she showcased her versatility and creativity and provided meaning to her content, generating measurable results. She exudes confidence in experimenting with trends and her followers embrace her personal style.
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10. Shivvani Paatil
![Shivvani Paatil]()
Followers: 287KEngagement Rate: 2%About the Creator:
Shivvani Paatil is one of the leading fashion Instagrammers in Mumbai. Her content gives a sneak peek of her chic and bold fashion style and captivates her audience. Shivvani has gained immense popularity for her fashion content, styling tips, and lifestyle inspiration.
She has done various brand collaborations with Indian designers like Seema Gujral Design, Kalighat India, and Aneesha Garwaal, positioning her content into the Indian designer and bridal wear space. She has managed to amaze a large number of followers through covering everything from elegant formals to everyday looks, all tied together by a minimal yet polished aesthetic that feels both aspirational and real.
Conclusion
Mumbai continues to lead the Indian fashion creator ecosystem by shaping new trends and viral fashion culture every day. As influencer marketing continues to grow, brands are increasingly investing in influencer-led campaigns to derive visibility, build audience trust, and create stronger consumer connections. In this landscape, these top fashion influencers in Mumbai have become one of the most valuable partners for brands looking to increase reach, derive engagement, and position themselves authentically within the fashion industry.
For brands looking to collaborate with the right Mumbai fashion influencers, partnering with a top influencer marketing company in India can make the process more strategic and result-driven. From identifying the right creators that align with your brand identity to executing high-performing campaigns, the right agency helps maximize engagement, campaign impact, and overall ROI.
