Top Social Media Influencers in India (2025)

Social Media- What is it?

For some, it is a platform to kill time. For some, it is a detour from the real world. Many consider it a source of entertainment and information, and then, there are those for whom it is a profession.

Yet, at its core, for all, it’s a platform that connects the entire world.

What began as a small online community grew from one thing to a large ecosystem, which is now used by millions of people who interact daily.

So, what led to the social media hype, and who’s grabbing all the attention anyway? A new breed of influential personalities—social media influencers! These famous social media Influencers from different sectors, be it athletes, motivational speakers, dancers, fashion or beauty experts, make interesting and informative content and attract large audiences that hang on to their every post.

These Indian social media Influencers have a unique ability to enthral their audiences, keeping them hooked and thrilled while at that. Now here’s where it gets interesting for brands.

The audience on social media are not just passive viewers but they could be the next buyers in line.

This is where brands swoop in and they quickly capitalize on this, they make use of the top social media Influencers’ already established communities to promote their products and services. In this case, it is beneficial for both parties, the brand manages to reach an authentic target audience through the influencer while providing relevant content, thereby winning over the audience as well.

As the top influencer marketing agency, we have successfully helped marketers attain their objectives by leveraging prominent opinion leaders in their niche. Our work in the industry gives us the authority to reveal 100 of the top social media influencers that rule the Indian digital space.

But just before we get to our list, let me briefly describe who social media influencers are.

Who are Social Media Influencers?

Social media influencers are key opinion leaders in their respective fields of influence. They engage with their followers through different ways like photos, videos, live interactions, etc, using different social media channels like Instagram, LinkedIn, YouTube, Facebook, Twitter and more through informative, entertaining, or inspiring content.

They hold the power to influence the masses and shape their opinion about purchasing decisions and audience perception of a brand. With their relatable personas, they build trust and loyalty among their followers, making their recommendations highly impactful.

The benefits associated with social media influencers have created an ecosystem where brands will do anything to get their hands on doyens with a more enormous following. However, it would be wise if marketers looked beyond vanity metrics like following and focus on individuals who can bring value to their brand and grow their business.

Having said that, let’s now move ahead to our list of the top social media influencers in India.

List of the Top Social Media Influencers in India (2025)

• 1. Prajakta Koli

  USP:

  The simplicity and the humour that Prajakta brings to the table make her one of the most adored influencers in India.

  About the creator:

  You must know Prajakta Koli as ‘Mostly Sane’, one of the individuals with immense social media influence in India. Her career started on YouTube when she was posting everyday funny videos by being herself and using her creativity.

  Prajakta has ventured into various other domains. She is the star actor of the famous Netflix series Mismatched. She contributes to society by addressing issues like mental health, body shaming, and girls’ education, and she is set to be the upcoming author of her debut novel, Too Good To Be True.

  Prajakta has been a global ambassador for YouTube’s ‘Creators for Change’ initiative. Additionally, you can always count on Prajakta to make you laugh with her everyday portrayal of life scenarios and inspire you with her advocacy work.

  KPIs:

  1. Prajakta was awarded the Climate Influencer of the Year 2023-24 by NDTV.

  2. Prajakta also received the prestigious "Digital Game Changer" award at the IWMBuzz Digital Awards 2024.

  3. With a total of 8 million followers, the influencer receives an engagement rate of 5% with an average of 3 million views and 150k engagements.

  Brands Worked With:

  Leverage Edu, Prime Video, Coke Studio Bharat, Venus, Cadbury Dairy Milk Silk, etc.

• 3. Kusha Kapila

  USP:

  Kusha is best known for her content on witty takes on everyday life which makes her audience laugh while also offering a fresh perspective on social issues.

  About the Creator:

  Kusha Kapila’s journey into digital content creation began when she and her team at iDiva started making videos- mostly humorous and relatable- leading to the viral success of the "South Delhi Girls" series.

  Kusha took advantage of her creativity and knack for relatable humour to build a strong community on social media. She has also stepped into acting, making a name in movies like Masaba Masaba, Ghost Stories, Sukhee, and Thank You for Coming.

  Not only that, Kusha hosted the Comicstaan Season 3 and was a judge on Case Toh Banta Hai. She is best known for her hilarious and relatable sketches featuring characters like Billi Maasi and Monday Aunty, which have become fan favourites.

  KPIs:

  1. Kusha won the Social Impact Influencer of the Year Award 2023-24 by NDTV.

  2. Kusha was on the cover of the ELLE India magazine’s March 2024 edition.

  3. With a total of 3.7 million followers, the influencer receives an engagement rate of 5% with an average of 3 million views and 150k engagements.

  Brands Worked With:

  Amazon, Myntra, Big Basket, Venus, Nykaa, HK Vitals, Instax, KitKat, etc.

• 3. Masoom Minawala

  USP:

  Masoom aimed to captivate and motivate her intended audience by presenting a fusion of fashion inspiration, educational insights, and personal narratives in her content.

  About the creator:

  Over the past ten years, Masoom Minawala has made a name for herself in India's fashion industry, where she has an established online presence that showcases luxurious clothing as well as marketing local designers across the globe.

  For her part, the 100-Days #SupportIndianDesigners is well embraced as a noble cause to ensure that local brands receive international acknowledgement. In addition, Masoom has been a steadfast presence in high-end fashion shows such as those of the Cannes Film Festival, Milan Fashion Week and Paris Fashion Week where she proudly represents Indian style.

  In addition to fashion, Masoom is passionate about empowering women entrepreneurs through her project ‘Empowher’, which creates content to support women professionals in India. Her work has earned her a spot on several notable lists, including Forbes Asia’s 30 Under 30 and GQ’s Most Influential Young Indians.

  KPIs:

  1. Massoom recently launched her first book, ‘She’ll Never Make It’ which quickly became famous.

  2. Masoom won the Forces of Fashion Award by Vogue in 2023.

  3. With a total of 1.4 million followers, the influencer receives an engagement rate of 2% with an average of 1 million views and 20k engagements.

  Brands Worked With:

  Visit Saudi, Physiogel, Olay, AnAya, NARS Cosmetics, The Chanakya, etc.

• 4. Komal Pandey

  USP:

  Anyone interested in Fashion must know Komal Pandey. She doesn’t just like wearing gorgeous clothes, but she likes to make a statement with each outfit.

  About the creator:

  Komal Pandey is among India’s top fashion influencers because of her fearless appearance, unique style trends, and exploratory clothes combinations. Her career started through a fashion blog named “The College Couture” and later she was involved with well-known platforms including PopXo as well as Harper’s Bazaar Bride.

  On Instagram, she provides informative content in terms of fashion tips, styling videos and beautiful pictures. Being a trendsetter in the fashion industry, she is always aware of the current trends and her posts contain quite distinct and different outfit combinations.

  Like just recently, she caught everyone’s attention with a unique and stylish outfit where she paired a traditional choli with a pair of jeans. This fusion look showcased her ability to blend Indian ethnic wear with modern fashion.

  KPIs:

  1. Komal was recently honoured with the Economic Times' "Unrivalled Fashion Influencer Of The Year" award at the ET Leadership & Excellence Awards.

  2. Komal has also been featured on the cover of Forbes and has won the Cosmopolitan Best Fashion Influencer Award for three consecutive years.

  3. With a total of 1.8 million followers, the influencer receives an engagement rate of 3-4% with an average of 2 million views and 70k engagements.

  Brands Worked With:

  Vaseline, Titan Eye, Nivea, Maybelline, Coke Studio, Lakme, Swarovski, etc.

• 5. Kritika Khurana

  USP:

  Kritika is a renowned fashion creator who is popular for her boho-chic aesthetics, cohesive and eye-catching outfits, and creative layering techniques.

  About the creator:

  Kritika Khurana, famous for “That Boho Girl”, is one of the top fashion social media influencers in India. Her “Outfit of the Day” videos are adored by millions and due to this Kritika quickly gained popularity.

  Some of the things Kritika posts on her social media profiles are fashion advice, styling information, or pep talks for those feeling downcast or low. She is candid about the anxiety and depression she faced and the best part is that she takes off a few moments to be there for her fans.

  Kritika’s style is usually boho-chic aesthetics with a mix of vibrant patterns, eclectic accessories, and creative outfit combinations. She also shares detailed styling tutorials and fashion hacks with her followers to make high-fashion looks accessible.

  KPIs:

  1. Kritika won the Times 40 Under 40 Award in July 2023.

  2. Kritika also won the Lifestyle Influencer of the Year Award by Cosmopolitan India and the Mega Fashion Creator of the Year Award by Pinkvilla.

  3. With a total of 1.8 million followers, the influencer receives an engagement rate of 3-4% with an average of 1 million views and 35k engagements.

  Brands Worked With:

  L’Oreal, SUGAR Cosmetics, Simple Skincare, Physiogel, Tod’s, Kerastase, etc.

• 6. Manav Chhabra

  USP:

  If you need great content from the fashion, lifestyle, or travel categories, then it should be noted that Manav Chhabra is the influencer you should consider.

  About the creator:

  Manav Chhabra popularly recognized as Mr. MNV is a top-notch influencer of fashion, lifestyle and travel among others in India. His content relates to various angles such as fashion, lifestyle, travel vlogs and entertainment while also recounting personal experiences.

  Most of his content is with his partner, Unnati Malharkar, in which he posts lifestyle-related content and their travel adventures. Some of the places they recently travelled to were New York, London, Dubai, Prague, Berlin, Los Angeles, Sydney, and many more.

  Manav's content on Instagram and YouTube often includes fashion tips, styling advice, fun challenge videos, viral trends, and insights into his personal life, including his relationship with Unnati.

  KPIs:

  1. Manav recently won the Fashion Influencer (Male) Award by Influencer & Creator.

  2. In Manav’s recent partnership with Reliance Digital, he is promoting the new Samsung Galaxy A35 5G, which is available in the reliance digital stores. The reel gathered 2.8 million views and 10k engagements.

  3. With a total of 1.7 million followers, the influencer receives an engagement rate of 7% with an average of 1 million views and 70k engagements.

  Brands Worked With:

  Reliance Digital, Wimbledon, Simple Skincare, Paramount Pictures, Viacom18 Studios, AZORTE, etc.

• 7. Savi & Vid

  USP:

  You might know these creators by the name “Bruised Passports” as they are one of the most beloved travel influencers in India.

  About the creator:

  Savi and Vid, the founders of Bruised Passports, began their travel escapades more than ten years ago with an urge to travel the world and blog about it. They create material that covers everything from luxury travel to road trips and everything in between, which puts their audience in a vast demographic.

  These two travel creators are most famous for posting beautiful and exciting travel videos, interesting travel narratives, and useful travel advice. They visit breathtaking places all over the world, from the farthest points like Antarctica, which has its enchanting beauty, to the wildlife safari in Kenya.

  Their content has caused them to be enormous, and they have been praised by highly regarded magazines such as Outlook Travel and Travel & Leisure for their unprecedented assistance to the tourism sector.

  KPIs:

  1. Savi & Vid has been featured in esteemed media outlets such as Discovery Channel, National Geographic, CNN, BBC, Exhibit Magazine, Cosmopolitan, Economic Times, Hindustan Times, Forbes and many more.

  2. Savi also won the Times 40 Under 40 Award for digital entrepreneurship in July 2023.

  3. With a total of 1.2 million followers, the influencer receives an engagement rate of 7-8% with an average of 200k views and 15k engagements.

  Brands Worked With:

  Visit the USA, Samsonite, HDFC Bank, Ronil Goa, Durex, Visit Australia, Accor Plus, Big Basket, etc.

• 8. Tanya Khanijow

  USP:

  Tanya’s travel content goes beyond mere aesthetics, she dives into the essence of the places she visits and the local cultures she explores​.

  About the creator:

  People are mesmerised by Tanya’s travel content. After quitting her 9-5 job, Tanya chose to pursue her passion for travel and content creation. She distinguishes herself as an off-beat world traveller.

  Tanya tells her experiences using travel guides that would open your eyes with beautiful images and personal anecdotes. She hopes that fellow travellers will gain inspiration from her adventure or maybe even some help on their trips. Her emphatic content reflects cultures and realities.

  Before visiting a new place, Tanya usually digs up some history of the place and shares it with her audience. For example, last year, Tanya visited Venice and educated her audience about the exciting history and geography of the city in Italy.

  KPIs:

  1. Tanya was listed among Forbes India's Top 100 Digital Stars at rank 45 in 2023.

  2. In Tanya’s recent partnership with Air India, the reel garnered 305k views and 7.5k engagements.

  3. With a total of 1 million followers, the influencer receives an engagement rate of 3-4% with an average of 400k views and 15k engagements.

  Brands Worked With:

  Windows 11, Copilot, Air India, Atlys, One Plus, Visa, Big Basket, Airtel, Air India Express, etc.

• 9. Shivesh

  USP:

  Shivesh shares detailed baking tutorials, tips, and hacks to help both novice and experienced bakers create delightful desserts at home.

  About the creator:

  We must warn you that if you open Shivesh’s account, we are not responsible for the couple of hours you spent watching the recipes for those mouth-watering desserts and gorgeous beverages.

  Shivesh has mastered the art of making desserts that appeal to the eye and are mouth-watering. He posts mostly on how to bake easily following recipes, food styling tips, and making pretty Instagram-worthy desserts.

  His Instagram feed contains a lot of colourful and carefully arranged images of cakes, cookies, and other similar snacks that aim at motivating his followers to bake. With these delightful creations, he also drops complete recipes and baking tips in his posts.

  KPIs:

  1. Shivesh was featured in the Forbes 30 Under 30 Asia Honoree 2023.

  2. Shivesh is also the author of 4 famous cookbooks, which he released within 5 years.

  3. With a total of 2.4 million followers, the influencer receives an engagement rate of 2-3% with an average of 1.5 million views and 30k engagements.

  Brands Worked With:

  Copilot, Windows 11, Microsoft 365, Kwality Wall’s, Magnum, Kitkat, Air India, Alan’s Bugles, etc.

• 10. Bhuvan Bam

  USP:

  While Bhuvan is famous for his YouTube channel BB Ki Vines, he has now expanded his career to acting in movies & series and singing as well.

  About the creator:

  Bhuvan Bam is one of India's influential people with humour being considered as his strongest asset. He became famous initially by posting videos on his YouTube channel BB Ki Vines, which contain humorous skits and characters that touch upon many people’s experiences.

  He went viral by posting a video friendly mocking a news reporter, but from that moment, he began doing more things, such as music videos, web series, and acting roles. Currently, you can find him on Taaza Khabar Season 2, a recently launched online series on the Disney+ Hotstar platform.

  Bhuvan also got the opportunity to walk the red carpet at the Cannes Film Festival in 2019. With his comedy sketches, Bhuvan continues to influence and entertain a vast audience with his versatile content.

  KPIs:

  1. Bhuvan Bam is honoured with the Icon of the Year 2023 Award by the Myntra Glammy Awards.

  2. Bhuvan Bam received the Best Content Creator Award at the Septimius Awards in September 2023.

  3. With a total of 19.3 million followers, the influencer receives an engagement rate of 9-10%, with an average of 8 million views and 800k engagements.

  Brands Worked With:

  Instax, Airtel, Jio Cinema, Pro Kabaddi, ASUS ROG, Sprite, The Man Company, etc.

• 11. Aashna Hegde

  USP:

  Aashna is one of the social media influencers who is a go-to source for style inspiration and beauty tips for Indian audiences.

  About the creator:

  Aashna is a popular YouTuber, model and social media influencer in India. Initially, she started off as a model, but over time, she evolved into an outstanding online content creator.

  On Instagram, Aashna shares some of her modelling shots, lifestyle content and beauty tutorials. On YouTube, she also provides various content, such as make-up tutorials, travel vlogs, fashion hauls and question-and-answer videos for her audience.

  In addition, Aashna has appeared in several music videos such as "Dooriyan" by Zaeden, "Befikar" by Tanzeel Khan, and "Bas Tu Dikhti Hai" by Aditya Kumar. The creator also has an e-commerce website for clothes called Out Of Stock.

  KPIs:

  1. Aashna won the Beauty Creator of the Year 2023 Award at the Myntra Glammy Award.

  2. Aashna was also one of the first Indian content creators to walk at the New York Fashion Week for Archana Kochhar in 2022.

  3. With a total of 1 million followers, the influencer receives an engagement rate of 6-7%, with an average of 700k views and 45k engagements.

  Brands Worked With:

  Maybelline, Samsung, Levi’s, Tanishq, Lux, Nykaa, Kult, Marks & Spencer, etc.

• 12. Aashna Shroff

  USP:

  Every fashionable person should follow Aashna, as her sophisticated fashion insights and adventurous travels combine to create a unique combination that is appreciated by her audience.

  About the creator:

  Aashna Shroff is one of the prominent fashion influencers in India who has her audience spellbound with her charm and quality fashion content. She has made many contributions particularly in the field of fashion and beauty.

  Aashna commenced her professional life as a model in her teens, doing a few print shoots and appearing in some television ads. Later, she studied Fashion Business at the London College of Fashion and eventually went on to establish “The Snob Shop,” which is an online clothing store.

  Most of Aashna’s social media content includes fashion tips, beauty tutorials, lifestyle content, and travel vlogs. Her fashion and beauty content is highly curated, often featuring collaborations with top Indian and international brands.

  KPIs:

  1. Aashna Shroff was awarded the Cosmopolitan Luxury Fashion Influencer of the Year 2024.

  2. In Aashna’s recent partnership with Lakme, where she was showcasing Lakme’s lipstick, her reel garnered 43.1 million views and more than 130k engagements.

  3. With a total of 1 million followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 20k engagements.

  Brands Worked With:

  Benefit Cosmetics, Uniqlo, Simple Skincare, Charlotte Tilbury, Nykaa, etc.

• 13. Aakriti Rana

  USP:

  Aakriti is completely candid about her experiences in places she visits, be they good or bad experiences.

  About the creator:

  Aakriti Rana is the top travel social media influencer in India, amongst a few others. Aakriti provides all the details possible of the places she visits in the captions, including details like when is the best time to visit the place and how many days you need for your visit.

  Some of the travel content format videos she recently published are the Top 10 Things You Can Do in Canberra, How You Can Drive in Your Own Car and Reach the Nepal-Tibet Border, Date Ideas in Canberra, Australia, and many more.

  Aakriti has visited a lot of countries all these years. Some of the recent countries she visited and informed about her experience to her followers are Australia, Jordan, Mexico, the US, Alaska, Sri Lanka, Uzbekistan, Maldives, Georgia, UAE and Iceland.

  KPIs:

  1. In Aakriti’s recent video, where she is informing her audience about how she takes individual pictures in touristy places, gained 1.8 million views and almost 70k engagements.

  2. In a recent reel, Aakriti collaborated with Air India, and the reel performed well, reaching 245k views and almost 5k engagements.

  3. With a total of 1 million followers, the influencer receives an engagement rate of 3-4%, with an average of 400k views and 14k engagements.

  Brands Worked With:

  Visit Canberra, Samsung, Zayed International Airport, Visit Abu Dhabi, Jamala Wildlife Lodge, etc.

• 14. Jannat Zubair

  USP:

  After TikTok, Jannat became famous in the entertainment industry, wrapped with her unique and engaging style.

  About the creator:

  Jannat Zubair is one of the famous Indian social media personalities and a television actress. She first came into the TV scene in 2010 when she did ‘Dill Mill Gayye’, but ‘Phulwa’ of 2011 brought her into the spotlight. From there, Jannat's charm and talent won over many fans.

  In the long run, Jannat has added up on different TV shows, Bollywood films as well as music videos, transforming into a multifaceted personality within the field of entertainment.

  Her content mix encompasses tutorials on fashion and beauty, posts on lifestyle as well as travel vlogs. In addition to that, she has also recently started a clothing line named Nayaab which means “rare” or “unique”.

  KPIs:

  1. Jannat was featured on the Forbes 30 Under 30 Asia list in 2022.

  2. Jannat recently collaborated with Carnival Magic Park in Thailand and showed the full experience with her family on the reel. The reel gained almost 8 million views and more than 310k engagements.

  3. With a total of 49.7 million followers, the influencer receives an engagement rate of 2-3%, with an average of 1.5 million views and 30k engagements.

  Brands Worked With:

  Nissi Geki, Amazon Fashion, Renee, Carnival Magic Park, Thailand, Alan’s Bugles, Prime Video, etc.

• 15. Karron S Dhingra

  USP:

  Karron’s super-inspired and helpful content has made him a popular choice for a trusted voice in men's fashion.

  About the creator:

  Karron S Dhingra, aka The Formal Edit, has established himself as one of the best male fashion creators out there. Most of Karron’s content is formal dressing, combining urban clothing with classic silhouettes.

  His style guides, shaving tips, and way of living advice are the best that they come to be. He helps young men groom themselves so that they look smart and stay on top of the latest fashion trends. His influence on men’s fashion is immense due to the level of attachment his work gets from its audience.

  He is known for breaking stereotypes about men's grooming and fashion, advocating that looking good leads to feeling good and boosting confidence. He also has a famous series called “Transformation” which is adored by his audience and leaves them inspired.

  KPIs:

  1. Karron won the Fashion Influencer Of the Year - Popular Choice Award by Cosmopolitan in 2023.

  2. Karron was featured as one of the Digital Stars of the Fashion and Lifestyle category by Forbes India.

  3. With a total of 2.2 million followers, the influencer receives an engagement rate of 4-5%, with an average of 2 million views and 100k engagements.

  Brands Worked With:

  Royal Stag, Simple Skincare, Bata, Motorola, Samsung, NEXA, Bellavita, etc.

• 16. Anushka Sen

  USP:

  Anushka Sen is adored by her followers for her acting skills and social media content including transitional videos, lip-syncing videos and fashion content.

  About the creator:

  Anushka Sen, who began her career in television with shows like "Baal Veer," has successfully transitioned into the social media world with a mix of fashion, lifestyle, trendy reels, and personal moments.

  In her outfit posts, Anushka frequently highlights Gen-Z-influenced fashion trends. She typically presents herself in young and contemporary fashion styles accompanied by minimalistic ornaments and fashionable shoes, which attract her audience’s attention to her sense of style and fashion. ​

  Anushka is also the star of the Amazon Prime show Dil Dosti Dilemma, which was released on April 25, 2024. The online personality has audiences from all the entertainment sectors —OTT films, social media, and television.

  KPIs:

  1. Anushka got the opportunity to represent India at the United Nations Cop28 UAE Event in 2023.

  2. In Anushka’s recent partnership with Oppo, her reel received 47.7 million views and 345k engagements.

  3. With a total of 39.1 million followers, the influencer receives an engagement rate of 4%, with an average of 5 million views and 200k engagements.

  Brands Worked With:

  Oppo, KFC, Amazon Fashion, Simple Skincare, Alan’s Bugles, Charged by Thumbsup, KitKat, etc.

• 17. Ashish Chanchlani

  USP:

  As one of the most popular personalities in Indian social media, Ashish has certainly risen to stardom based on his comedy and real-life humour.

  About the creator:

  Ashish Chanchalani has been entertaining his audience with his skits and humour for years now. He is among the favourite comedy influencers and YouTubers in India for Gen Z and Millenials.

  Years after creating content, Ashish’s big break came with the video "Eating Habits in Classroom," which went viral and solidified his decision to pursue content creation full-time. Ashish's videos often parody everyday situations which makes it highly relatable to his audience.

  Ashish has also ventured into acting and directing. He directed a horror short film titled “Akhri Safar” which was appreciated and from which he developed an urge to venture into other movie genres.

  KPIs:

  1. Ashish Chanchalani has won several awards over the years, one of the recent ones being the Bollywood Life’s Social Media Award in the Most Popular Comedian category in 2022 and 2023.

  2. In 2022, Ashish was recognized in the Forbes India 30 Under 30 list for his impact in the digital content space.

  3. With a total of 17.3 million followers, the influencer receives an engagement rate of 7-8%, with an average of 13 million views and 1 million engagements.

  Brands Worked With:

  inDrive, Kitkat, Airtel, Jio Cinema, Puma, Renee, Sony Pictures, Marvel, etc.

• 18. Dolly Singh

  USP:

  Dolly’s ability to endorse brands seamlessly between her content will leave you stunned, it’s the definition of authenticity and creativity.

  About the creator:

  Anyone who knows Dolly Singh must be aware of her “South Delhi Girls” series mimicking, which became widely famous because of her sharp comedic timing and keen observation of social nuances​.

  Dolly’s content also revolves around fashion, humour and personal experiences. While she is best known for her hilarious skits and character sketches and her ability to blend humour with everyday scenarios, fashion is also a plus point for Dolly.

  Nonetheless, Dolly is also an actress who has acted in several web series and short films, such as ‘I Love Thane’ in the Modern Love Mumbai series and ‘Feels Like Home’, which was shown on Lionsgate Play.

  KPIs:

  1. In Dolly’s recent partnership with Manforce, she delivered a fun and authentic video that resonated with her audience, gaining her 1.1 million views and almost 40k engagements.

  2. Another one of her partnerships with Maybelline gained her 1.2 million views and almost 45k engagements.

  3. With a total of 1.6 million followers, the influencer receives an engagement rate of 2-3%, with an average of 500k views and 12k engagements.

  Brands Worked With:

  Samsung, Manforce, Swiggy Dine Out, Olay, St. Ives, Maybelline, Rad Living, etc.

• 19. Siddharth Batra

  USP:

  Siddharth is one of the few male fashion influencers in India who is famous for his bold and confident looks.

  About the creator:

  Siddharth Batra, one of the influential voices to watch in 2023 and 2024, is largely recognized for his daring unisex fashion. He is also a rule breaker in traditional clothing styles who has come forward with his own definition of metrosexuality.

  His #GuyBeauty initiative has been particularly influential, encouraging men to embrace makeup and personal grooming without societal constraints. He also posts edgy and unconventional looks that sometimes are androgynous and combine elements of both male and female outfits.

  The purpose of his content’s main message is to encourage freedom of expression and confidence. On his Instagram, he covers elegant photoshoots, makeup tutorials, and casual daily fashion and skin care advice.

  KPIs:

  1. Siddharth was ranked 4th in Forbes India’s Top 100 Digital Stars in 2023.

  2. Siddharth was featured in the GQ 35 Most Influential Young Indians in 2023.

  3. With a total of 266k followers, the influencer receives an engagement rate of 3%, with an average of 500k views and 15k engagements.

  Brands Worked With:

  Titan Eyeplus, Swarovski, Lakme, Simple Skincare, Fanta, Fastrack, Acne Squad, Myntra, etc.

• 20. Dharnaa

  USP:

  Dharna is one of the few creators whose everyday content as well as brand promotions is loved by her audience. She naturally fits brands into her storytelling style.

  About the creator:

  Another renowned social media influencer with a great sense of humour about Indian households is Dharna Durga. She has a talent for turning mundane moments into comedies that connect with millions; thus, people love all her content.

  Often, Dharna’s content comprises various quirky and relatable characters that she calls the “Dharnaverse.” This distinctive style is one of the factors that make her work separable from others.

  Her videos often incorporate life situations exemplified by a touch of humour which represent Indian culture and family relations. One of the most important things about Dharna is that she really cherishes creative freedom in her partnerships with brands.

  KPIs:

  1. Dharna was featured on Forbes India’s Top 100 Digital Stars in 2023.

  2. Dharna won the Entertainer of the Year 2023 Award at the Myntra Glammy Awards powered by Grazia.

  3. With a total of 1.2 million followers, the influencer receives an engagement rate of 9-10%, with an average of 5 million views and 500k engagements.

  Brands Worked With:

  KFC, Samsung, Maybelline, inDrive, ICC T20 World Cup, Sprite, Flipkart Grocery, Vadilal Ice Cream, etc.

• 21. Apoorva

  USP:

  Apoorva is one of the content creators in India whose work has not gone unnoticed in the industry.

  About the creator:

  Apoorva, who usually goes by ‘The Rebel Kid’, is one of the famous comedy and entertainment influencers in India. Talking about her specific niche, her content revolves around hilarious and relatable comedy videos, travel vlogs, and GRWM fashion videos.

  She is known for her witty takes on everyday life, creating short skits which are extremely relatable. Her travel vlogs are extremely popular because she ends up narrating her entire journey and let me tell you, it’s very adventurous.

  She is currently travelling Europe and making an episode each day called ‘Rebel in Europe.’ She is travelling with her best friend and has covered places like Paris, Antalya, Cappadocia, Istanbul, etc.

  KPIs:

  1. Apoorva was ranked 2 in the Forbes Top 100 Digital Creators list in 2023.

  2. In her recent collaboration with Oppo, her reel received 45 million views and 370k engagements.

  3. With a total of 1.5 million followers, the influencer receives an engagement rate of 6%, with an average of 5 million views and 300k engagements.

  Brands Worked With:

  Tira, Kate Spade, Venus, Oppo, Palmolive, Ajio, L’Oreal, Savana, Maybelline, etc.

• 22. RJ Karishma

  USP:

  With her amusing ways of amplifying ordinary events and colloquially honest style, RJ Karishma manages to amuse her audience on another level.

  About the creator:

  RJ Karishma is the name she goes by on the internet, and this has made her a very popular person on different social platforms. Her postings range from humour to events that most people can identify with.

  Believe me when I say that no one does it like Karishma. She depicts everyday life with a comedic twist. Her sketches feature exaggerated characters and situations, which makes her videos highly entertaining and relatable to a wide audience.

  Some of her recent videos that really did well and were loved by audiences are “Conversations with your Fiance before Marriage”, “Mom & Daughter Conversations Be Like”, and “That One Oversmart Kid”, which gained more than 10 million views.

  KPIs:

  1. Karishma was featured by Cosmopolitan on Women’s Day 2024 as one of 5 women who ‘got it all.’

  2. Karishma also got the opportunity to walk on the red carpet at the Cannes Film Festival in 2024.

  3. With a total of 7.1 million followers, the influencer receives an engagement rate of 7%, with an average of 5 million views and 350k engagements.

  Brands Worked With:

  Amazon, inDrive, DoAurDoPyaar on Disney+ Hotstar, Niyo Solutions, KitKat, Flipkart TechSpert, etc.

• 23. Nancy Tyagi

  USP:

  Nancy Tyagi’s unique blend of self-made fashion and inspiring storytelling makes her a standout influencer amongst Indian creators.

  About the creator:

  Nancy Tyagi is a name you might have heard buzzing around recently, especially after she captivated her audience with her Cannes Debut in Paris in her own design. She wore a gorgeous pink ruffled gown with matching gloves, which she self-stitched and took 30 days to create.

  Nancy has a fascinating series running called “100 Days of Outfit From Scratch,” in which she either takes inspiration from other designs or creates her own from scratch. She herself buys the fabric and raw materials, stitches the dress, and models it as well.

  In addition to replicating the costumes of the famous, Nancy creates unique designs that blend modern style with traditional Indian aesthetics. Nancy shows us that dreams can come true by having both creativity and determination.

  KPIs:

  1. Nancy was featured as the “Season’s Diamond” on the digital cover of Cosmopolitan in June 2024.

  2. Nancy Tyagi walked on the red carpet at the Cannes Film Festival in her own design, mesmerising millions.

  3. With a total of 2.7 million followers, the influencer receives an engagement rate of 2-3%, with an average of 10 million views and 200k engagements.

  Brands Worked With:

  CaratLane Jewellery, Sonata, Tata Neu, Meesho, Savana, WOW Skin Science, MARS Cosmetics, etc.

• 24. Yuvraj Dua

  USP:

  Yuvraj Dua is a comedic success, yet his main goal is to make people smile from his natural comedic take that spreads joy and laughter.

  About the creator:

  Yuvraj Dua is a name that is causing ripples in social media, particularly due to his funny and clever content on Instagram. He is known for witty reels and humoristic angles to life’s mundane issues.

  Dharma Productions took notice of Yuvraj’s wit and spontaneity and had him tutor Ranveer Singh on the way people talk in West Delhi for the movie “Rocky Aur Rani Ki Prem Kahaani.”

  Yuvraj recently uploaded dozens of humorous videos during the ICC T20 World Cup, which gained significant traction and was loved by his audience for his clever and witty take before the tournament finals.

  KPIs:

  1. Yuvraj Dua, along with 4 more comedy creators, was featured in the Social Ketchup magazine in June 2024.

  2. Yuvraj won the Comic of the Year 2024 Award by Cosmopolitan.

  3. With a total of 881k followers, the influencer receives an engagement rate of 8-10%, with an average of 1.5 million views and 150k engagements.

  Brands Worked With:

  Samsung, Max Life Insurance, Amazon Fresh, Swiggy, Google, Too Yumm!, Lenovo, etc.

• 25. Aashika Bhatia

  USP:

  Aashika is a fun and engaging social media influencer known for her trending reels, fashion, and adventurous lifestyle content.

  About the creator:

  Aashika Bhatia is one of those influencers who became famous during TikTok. She is now a social media influencer and an actress. Starting her career as a child actor, Aashika has appeared in many popular TV shows, and a few years ago, she even played Salman Khan's sister in the movie Prem Ratan Dhan Payo.

  On Instagram, she posts trending reels, fashion posts, and snippets from her adventurous vacations to captivate her audience. She is also known for her engaging reels and participation in trending challenges.

  These forms of reels usually contain comical sketches, trendy choreographed steps and viral trends that depict her playful as well as inventive character. Her fans love these shorts and she provides them with an interesting and lively content.

  KPIs:

  1. Aashika was featured on the cover of Fablook Magazine as a rising star in the world of entertainment in December 2023.

  2. Aashika recently partnered with Nykaa to promote Nykaa’s Pink Summer Sale, and her reel garnered 9.5 million views and 75k engagements.

  3. With a total of 6.6 million followers, the influencer receives an engagement rate of 5%, with an average of 3 million views and 150k engagements.

  Brands Worked With:

  Nykaa, Meesho, Spark Holidays, Charged by Thumsup, Motorola, etc.

• 26. Avneet Kaur

  USP:

  The celebrated Indian actress can blend dance, music, acting and other entertainment niche into captivating for maximum audience coverage. She is an ideal Indian social media influencer for brand building.

  About the creator:

  Avneet Kaur is a popular Indian actress who has left a remarkable mark in the Hindi television and film industry. She also danced her way through several talent shows which grabbed the public spotlight.

  Avneet Kaur brings her entertainment versatility to Instagram. The social media influencer can represent different characters flawlessly. Avneet Kaur relentlessly takes on new challenges to push her creative boundaries.

  KPIs:

  1. The popular actress enthrals her audience with her style and grace. Her content features various acting and fashion escapades which have generated an engagement rate of 2.74% at an average of 256K likes and 3.1K comments.

  2. Avneet Kaur is now the youngest Indian actress to appear at the Cannes film festival.

  3. The Indian social media influencers Instagram reel for campus shoes #SneakersForHer campaign generated 1.7M views, 99K likes and 795 comments within 20 hours.

  Brands Worked With:

  Prada, Dior, YSL Beauty, Limoncello, Rizz, Campus Shoes and Palmonas

• 27. Mithila Palkar

  USP:

  Actress Mithila Palkar brings her on-screen charisma in a social setting. She pulls people into her world of style and entertainment.

  About the creator:

  Mithila Palkar is a famous social media personality who has earned scores of cheers and applause throughout her acting career. She can play character to perfection with compelling dialogue deliveries and captivating expressions.

  The actress is predominantly active in Hindi and Marathi cinemas. After playing multiple characters and bagging several awards for her performances, she is now actively achieving milestones as a social media influencer.

  Mithila Palkars Instagram profile highlights her luxurious lifestyle. The content creator shares everyday moments from film shoots and travels.

  KPIs:

  1. Mithila Palkars Instagram content around style trends, comedy, brand promotions, skincare routines, shoot behind the scenes etc. have an engagement rate of 2.25% at an average of 79.5K likes and 284 comments.

  2. The Indian actress won the 3rd Filmfare OTT awards for the Best Actress Critics - Comedy Series Category, for her work in Little Things.

  3. Mithila Palkar's recent Instagram post, featuring her stay in California, USA generated 97.3K likes and 165 comments in a day.

  4. The actress and social media influencer posts at least 9 reels every week,.which have an engagement rate of 7.07%, at an average of 1.23M views.

  Brands Worked With:

  One Plus, Herbal Essence India, Nimbooz, Myntra, Alan Bungles India and Vivo.

• 28. Dhruv Rathee

  USP:

  Dhruv Rathee's social media content undergoes in-depth fact checking and research. He strives to present unbiased truth to his audience.

  About the creator:

  Dhruv Rathee is an Indian content creator known for his controversial yet reality grounded opinions on social issues that affect everyday citizens. He has streamlined his Instagram, Facebook, Twitter and YouTube profiles, to present researched information. He utilises different content formats to reach a wider audience.

  Dhruv Rathee is amongst the most followed and successful Indian social media influencers. He covers topics like business models, social cultural issues, science, geopolitics, history, current affairs, finance and politics on his social media profiles. He presents the good and bad side of every issue. Dhruv Rathee’s unwavering commitment to present the honest truth, helps millions stay on track with the present events.

  KPIs:

  1. The passionate educators content diversity has attracted onlookers from different corners of the globe. He enjoys one of the highest engagement rates amongst many social media influencers in India at 12.95%. Dhruv Rathee’s content receives an average of 1.6M likes and 19.8K comments.

  2. Dhruv Rathi uploaded a video covering the famous “Tank Man” incident in China from 5th June 1989 with the important political message about change.

  3. Dhruv Rathee won TIME Magazines “Next Generation Leader” award for his commitment towards educating and empowering the masses.

  Brands Worked With:

  Kuku FM

• 29. Isha Borah

  USP:

  Isha Borah is constantly combining different styles to bring her inspiration to life. She picks outfits that match specific occasions.

  About the creator:

  Isha Borah’s Instagram profile is a gallery of style and art. The ethnically inspired content creator presents fashion hacks, bridal outfits choices, festive wear, accessories, shirt hacks and more through her creative imagination. The Diva’s style varieties are brought to life with right colours and backdrops.

  Isha Borah frequently experiments with new concepts for her Instagram content. She aims to impart valuable life lessons to help her audience achieve physical and mental well-being.

  KPIs:

  1. The Indian social media influencer is a style addict. She posts regular Instagram content around makeup tutorials, outfits, festive wear, travel diaries, quick makeovers etc. which have an outstanding engagement rate of 10.62% at an average of 176.5K likes and 375 comments.

  2. The fashion content creator uploaded four pictures in a gorgeous red saree during Griha Pravesh, which received an amazing response with 152K likes and 648 comments in a day.

  3. Isha Borah favours Instagram reels to capture newfound fashion and style inspirations. Her short videos generate an average of 9.84M views, at an engagement rate of 5.52%.

  Brands Worked With:

  H&M, Laura Mercier, Benefit Cosmetics, Rare Beauty, Zara, Aldo Shoes, Indriya and Fenty Beauty.

• 30. Nitibha Kaul

  USP:

  Nitibha Kaul’s different passions overlap into one another to create a blend of colourful, stylish and adventurous Instagram content.

  About the creator:

  Nitibha Kaul went into a full-time content creator mode after quitting her Google job. One of the best social media influencers in India is creating waves of fun laughter and excitement on Facebook, Instagram, Twitter, Snapchat and YouTube.

  Nitibha Kaul is involved in music, acting, makeup, fashion and travel. She is blessed with an eye for detail and ability to effortlessly put together outfits for vacation parties or casual functions. Nitibha stays true to herself. Her unbiased opinions add new followers to her growing community.

  KPIs:

  1. Nitibha Kaul is the winner of cosmopolitan fashion influencer the Year 2024

  2. Indian fashion, Beauty, travel and lifestyle content creator has an impressive engagement rate of 2.89% with an average of 10.3K likes and 71 comments on her pictures and videos.

  3. The Delhi-based social media influencer penned a beautiful caption from her Tomorrowland experience. The renowned picture carousel post with different moments from the international dance festival received 5.5K likes and 31 comments in 3 hours.

  Brands Worked With:

  Lakme, Airbnb, Hermes, Outcast, Bling Thing Store and Gucci

• 31. Tanmay Bhat

  USP:

  Tanmay Bhat brings new comedic flair to the entertainment industry. He is unmatched in dialogue delivery, script writing and on-stage presence.

  About the creator:

  Popular comedian, actor, roaster, script writer and producer, Tanmay Bhat’s long career in the entertainment industry catches the excitement of millions. He first got public attention as the co-founder of the comedy group, All India Bakchod. Since then Tanmay has taken his talents to social media, where he entertains his audience with comedy skits, reactions, podcasts, vlogs, parodies and roasts.

  The popular Indian social media influencer has made multiple appearances at stand up venues. He has hosted award shows and scripted comedy shows.

  KPIs:

  1. The comedian has an infectious aura order that draws people to him. He has produced social media content on diverse topics with an engagement date of 11.49% at an average of 210.7K likes and 857 comments.

  2. Tanmay Bhat won the “Influencing Youth Icon” Award.

  3. Tanmay scripted the promotion of Google India's YouTube channel with the announcement of the House Of Gemini Show. The promotional post that featured other top social media influencers like Suhani Shah, RJ Abhinav, Payal gaming, Shlok Shrivtastav and Mithilesh Patankar, generated 562K views, 28.7K likes and 81 comments in 3 days.

  Brands Worked With:

  Ather Energy, Gemini

• 32. Ashi Khanna

  USP:

  Ashi Khanna is one of the ideal social media influencers in India to represent clothing and personal goods brands.

  About the creator:

  Indian fashion content creator Ashi Khanna has made headlines for her style, modelling career and tiktok, YouTube and instagram content journey. Ashi is endorsed by the top fashion, beauty and lifestyle brands. She celebrates her achievements with her growing social media community through consistent interaction tips and behind the scenes.

  Ashi Khanna has worked with movie stars, musicians, athletes and other top social media influences in India. She melds into the culture of different places with her outfit choices and activities.

  KPIs:

  1. Ashi Khanna's travel, beauty and lifestyle content have an engagement rate of 3.72%, with an average of 46.7k likes and 149 comments.

  2. The popular social media influencer in India won exhibit magazines “Best Female Lifestyle Influencer of the year” award.

  3. Ashi Khanna's Instagram reel on her London travel generated 637K views, 37.9k likes and 266 comments.

  4. The lifestyle content creator has an impressive collection of Instagram reels which have an engagement rate of 2.37% at 1.62M average views. Ashi uploads at least eight new short videos every week.

  Brands Worked With:

  Loreal Paris, Flower Aura Official, Body wise and Arrow USA

• 33. Vanshika Gaba Arora

  USP:

  Vanshika Gaba Arora is a one stop destination for every fashion and makeup enthusiast. She can pair jewellery, outfits, hairstyle, nail art and other accessories for dolled-up looks.

  About the creator:

  Indian fashion and lifestyle icon Vanshika Gaba is the trendsetter capable of styling unique appearances from real time event inspirations. She gets global admirers for her starstruck personality.

  Her Instagram profile is an expose of her fit checks, hairstyles, outfit combinations, mehndi and nail art etc. The top social media influencer in India curates idealistic styles that match different seasons and occasions. New recruit Vanshika’s talents and her creative collaboration with fellow social media influencers in India systematically expand her presence across the Indian fashion and lifestyle niche.

  KPIs:

  1. The popular digital creator features different outfits, nail arts, hairstyles and brands through creative Instagram pictures and videos. Her content has an engagement rate of 3.05% at an average of 6.2K likes and 37 comments.

  2. Vanshika Gaba Arora’s get ready with me video with you products from Michael Kors, Nike Zara and Eye candy, gained 175K views, 7248 likes and 51 comments in 5 hours.

  3. The famous Indian social media influencers short videos bring an average of 894.6K views, putting the engagement rate at 3.76%

  Brands Worked With:

  Nike, Zara, Michael Kors, TooFaced, Forever52, Kay By Katrina, Character Cosmetics and Carat Lane

• 34. Deeksha Khurana

  USP:

  Deeksha Khurana presents an orchestra of colours, cultures, styles and designs that evokes multiple senses.

  About the creator:

  Following in her sister's footsteps, Deeksha Khurana is forging her own path in the fashion and lifestyle landscape. You will find a vast plethora of styles from traditional, casual chic, party wear and retro to Bohemian, haute couture, streetwear and more on Deeksha Khurana's Instagram profile. Furthermore, the social media influencer has ideal makeup, diet and hairstyle tips.

  Deeksha Khurana perfectly blends into her surroundings with the best lip gloss, nail art, hairstyle and outfit combinations. She also partakes in relatable activities to create beautiful travel stories.

  KPIs:

  1. The popular fashion and lifestyle content creator engages with her audience through podcasts, Instagram reels and live streams. Her posts bring an impressive engagement rate of 2.24% at an average of 11.4K likes and 84 comments.

  2. Deeksha Khurana collaborated with her sister Kritika Khurana on pantaloon fashions Donald Duck 90 clothing line promotion. The video of different Pantaloons outfit generated 12.2K likes, 321K views and 126 comments in a day.

  3. The digital creator posts regular reels about her lifestyle, which bring an engagement rate of 6.38% at an average of 400K views.

  Brands Worked With:

  Pantaloons, Myntra, Indriya jewels, Bvlgari, Lipton and L'oreal Paris.

• 25. Rashi Prabhakar

  USP:

  Rashi Prabhakar’s fashion recommendations save audiences tons of time.

  About the creator:

  Rashi Prabhakar's Instagram profile is the best place to get your daily outfits, makeup, jewellery and other accessory recommendations. The social media influencer frequently features product listings from Amazon, Myntra, Urbanics, Meesho and other E-Commerce platforms. She compares the prices, fitting, colour combinations, pros and cons and afterwear feels, to give her audience a complete breakdown.

  Rashi Prabhakar has options for everyone from college students to office goers. Besides product recommendations, this social media influencer also shares secret hacks and tricks to bring out maximum elegance from everything you wear.

  KPIs:

  1. Rashi Prabhakar ranks 20 on Forbes 2023 list.

  2. The Indian social media influencer enjoys an impressive engagement rate of 4.32% with an average of 12.9K likes and 2.1K comments on her product finds and review content.

  3. Rashi’s post on Myntra and Amazon dress finds for vacation, future multiple products in quick transitions. The video received 245K views, 6.6K likes and 1062 comments.

  4. Rashi Prabhakar utilises short videos to share her must haves. The influencers reels have an engagement rate of 4.02% at an average of 1.28M views.

  Brands Worked With:

  Amazon fashion, Myntra, Meesho, Urbanics

• 36. Chirag Khanna

  USP:

  Chirag Khanna is a famous internet personality and model who combines relatable fashion and style hack into his content.

  About the creator:

  The world of Indian fashion has a rising star Chirag Khanna who is making headlines everywhere with his impeccable creativity, charming demeanour and out-of-the-world personality. This popular model shares photoshoots in branded outfits, sunglasses, watches, shoes etc. Chirag Khanna’s work has taken him to different parts of the globe. He perfectly embodies every style and brings out the colours and culture from everything he wears.

  Chirag Khanna overcomes barriers to his style and promotes evolved fashion trends that align with modern standards. Furthermore, the social media influencer communicates with a distinctive tone that is winning him loyal followers.

  KPIs:

  1. Chirag Khanna is dressing his way into the hearts and minds of millions. India's best social media influencers narrate beautiful stories from his experience shared through Instagram posts which have an engagement rate of 11.95% at an average of 22.6K likes and 109 comments.

  2. Chirag partnered with Sonata to promote the company's new watch. The social media influencer paired the watch with his formal and casual outfits in an Instagram reel which has generated 189.6K views, 3.9k likes and 27 comments.

  3. Chirag Khanna uploads at least two new short videos every week. His Instagram reels have an engagement of 5.36% at an average of 89.3K views

  Brands Worked With:

  Sonata, Diesel, Vivo, Myntra and Ajio

• 37. Nagma Mirajkar

  USP:

  Nagma Mirajkar flaunts unique fashionable looks by combining different styles. The social media influencer breathes life into her content with her magnificent smile and sublime expressions.

  About the creator:

  Nagma Mirajkar went from working in an office to becoming one of the most followed social media influencers in India quickly with outstanding talent display.

  Nagma Mirajkar is a beauty, fashion and lifestyle content creator. She walked the red carpet at the London fashion week.. Moreover, Nagma has travelled to different cities in pursuit of new styles. Her remarkable aptitude in mixing dance, music and humour in her primary niche draws attention from a bigger audience.

  KPIs:

  Nagma Mirajkar covers many topics on her Instagram profile from YouTube creator summit, dance choreography and fan fest moments to funny reels, travel diaries, random photoshoots and beauty tutorials. She is one of the most active social media influencers in India with an engagement rate of 4.83%.

  1. Nagma’s Instagram content receives an average of 136.9K likes and 342 comments.

  2. Nagma Mirajkar partnered with Samsung for the promotion of the company’s Galaxy Z flip 6. The influencer showed everything from the camera and video quality to AI capabilities and flex cam feature usage, in a video which has received 429K views, 20.9K likes and 125 comments.

  3. Nagma Mirajkar’s Instagram reels can get a maximum of 6.5M views. The medium boasts an engagement of 7.94% on her profile.

  Brands Worked With:

  Samsung, Netflix, fashion Nova Airbnb and Lea Clothing Co.

• 38. Amulya Rattan

  USP:

  Amulya Ratan’s passion to create without following a set blueprint has distinguished her from other top social media influencers in India.

  About the creator:

  Amulya Ratan is amongst the most famous social media influencers in India whose lifestyle revolves around fun adventures, creativity, food and cultural experiences. The influencer has dedicated her Instagram, Facebook, YouTube and Twitter feeds to her stories. Whether it is Dubai Skyline or Thailand food and nightlife, Amulya Ratan vlogs everything for her audience.

  KPIs:

  1. Amulya Ratan won the Entertainer Of The Year Award at Rangla Punjab Awards 2024. The event was covered by Zee news.

  2. The Indian social media influencer's recent video, vibing on Diljit Dosanjh music in fashionable attire brought 1.3M views, 140K likes and 578 comments in 3 days.

  3. Amulya Ratan exercises complete creative freedom on her lifestyle, makeup and fashion content. As a result, her posts drive an engagement rate of 3.21% at an average of 105.6K likes and 299 comments.

  Brands Worked With:

  Garnier, Lakme, Tirtir, Nestle, and RealMe.

• 39. Malvika Sitlani

  USP:

  Malvika Sitlani brings new tricks into a saturated beauty and fashion landscape. The Indian icon looks beyond her imagination for new style inspirations.

  About the creator:

  Malvika Sitlani is amongst the most followed social media influencers in India who has represented diverse brands as an ambassador on the world stage. Her success tales echo across the Indian entertainment, beauty and lifestyle industries. The famous internet personality has starred in several movies, participated in exclusive fashion shows and created waves in the beauty niche. She now uses her vast experience to be an example for many.

  Malvika Sitlani walked the red carpet of Cannes Film festival. She uploads series on beauty and self love. The Diva takes style inspiration from celebrities, themes and pop culture trends. She has a long list of affordable skincare products, coupled with easy-to-use tutorials that bring your style imaginations to life.

  KPIs:

  1. The Indian social media influencer has a strong presence on YouTube and Instagram.

  2. Malvika Sitlani’s simple, easy and glowing makeup using products from Dior, Benefit India, Haus Labs, Givenchy, narsissist etc received 352K views, 11.7K likes and 109 comments in 3 days.

  3. The Indian content creator talks about makeup, shares her lifestyle and offers shopping tips through her Instagram posts which have an engagement rate of 5.68% with an average of 33.9K likes and 258 comments.

  4. Malvika Sitlani won the Cosmopolitan “Beauty Influencer Of The Year” award.

  Brands Worked With:

  Givenchy, Nyx Cosmetics, Dior, Benefit India, Kay By Katrina, The Pottery Lab, Nars Cosmetics, embryolisse, Sol de Janeiro and Elf Cosmetics.

• 40. Jhanvi Bhatia

  USP:

  Jhanvi Bhatia is a personal styling expert with the best tips to bring out your unique personality with the perfect hair, makeup and dressing choices.

  About the creator:

  Mumbai's Jhanvi Bhatia has turned the world's attention on her with her style tips, fashion sense, skin care routines and product recommendations. She makes personalization fun and easy with her extraordinary talent to simplify information into short content. As one of the top social media influencers in India Jhanvi has a growing presence on Instagram and YouTube.

  Jhanvi Bhatia has created her social media identity with beauty vlogs, fashion tutorials, skincare tips and lifestyle hacks. She uncovers new secrets from her favourite industries and strives to present valuable lessons through her content.

  KPIs:

  1. Jhanvi Bhatia outfit links, outfit of the day, milestone achievements and other fashion skincare and beauty content generate a substantial engagement rate of 5.63%.

  2. She uploads regular Instagram content which has an average of 20.2K likes and 328 comments.

  3. Jhanvi Bhatia covered her tour at Ponds Skin Institute event where she viewed different skin care products, talked with experts and highlighted the product benefits. She also had the opportunity to meet celebrities. The extensive video has received 73.3K views, 1845 likes and 28 comments.

  Brands Worked With:

  Zara, Skionn Apparels, Deme by Gabriella, Miraggio and Ponds

• 41. Abhishek Malhan

  USP:

  Abhishek Malhan Is a top entertainer who takes on different challenges to reach new creative heights.

  About the creator:

  Many know the popular social media influencer Nischay Malhan for his comedy skits and roast but his younger brother Abhishek Malhan aka Fukra Insaan, has his own success stories to tell. Abhishek Malhan was entertaining millions even before his champion run at Bigg Boss and Playground. The Indian content creator has a huge presence on Instagram and YouTube.

  Abhishek Malhan is everywhere. He constantly introduces new concepts to keep his content interesting. The social media influencer also features his family and friends in his posts. Abhishek’s unbound imagination, communication ability and expressions, create fun times for his followers.

  KPIs:

  1. Abhishek Malhan won the OTT reality Star Of The Year award in 2024.

  2. Abhishek Malhan won the “Talk Of The Town Of The Year” award at InfluencEX Award 4.0.

  3. Where there is Abhishek and there is Nishchay. The two Indian social media influencers collectively posted a funny video which generated 32.9M views, 1M likes and 6.7K comments.

  4. Abhishek Malhan’s Instagram content covers his acting, comedy sketches, dance, drama and music. He also shares fan moments, which brings his content engagement rate to 8.57% with an average of 727K likes and 5.6K comments.

  5. The social media influencers Instagram reels have an engagement rate of 3.5% with 5.64M average views.

  Brands Worked With:

  T-Series

• 42. Mrunal Panchal

  USP:

  Mrunal Panchal features the best makeup and beauty products that fit into every budget. The Indian social media influencers sustainable approach to product use and effective colour combinations create outstanding looks.

  About the creator:

  Mrunal Panchal is one of the top fashion icons in India, who is leading the industry with new trends, innovative styles and new beauty standards. She has achieved multiple accolades on her road to stardom. Her looks are inspired by popular culture movies, models and celebrities.

  Mrunal Panchal has the attention of top beauty, fashion and lifestyle brands. Her passion to travel to new exotic places, allows her to reach more audiences with her artistic talents. Mrunal’s cheerful personality and ability to produce outstanding beauty and fashion content makes her one of the top social media influencers in India.

  KPIs:

  1. Mrunal Panchal's artistic Instagram profile has the most effective beauty tips and makeup hacks, delivered through pictures and videos which have an engagement rate of 2.57%. Her content receives an average of 137.9K likes and 809 comments.

  2. She uploaded a snippet of her extended easy makeup YouTube video, as an Instagram reel which received 2.2M views, 156K likes and 473 comments in a day.

  3. Mrunal Panchal won the Makeup And Beauty Influencer Of The Year Award in 2023 and Cosmopolitan beauty influencer of the year award in 2022.

  Brands Worked With:

  Rare Beauty, Sephora, Maybelline, Huda Beauty, Nyx Cosmetics, Charlotte Tilbury, TooFaced, Gisou and Mac Cosmetics.

• 43. Aashi Sahni

  USP:

  Aashi Sahni can bring the beauty out of any attire. The social media influencer carefully analyses the unique selling proposition of different beauty and fashion products to help her audience pick the best.

  About the creator:

  Aashi Sahni has everything you need to look your best self, from dress links, attire fits and wardrobe recommendations to exercise routines, diets plans and makeup routines. You open doors to a world of expressive fashion by accessing this social media influencers Instagram profile.

  Aashi Sahni has worked with the top social media influencers and brands. She understands real-time industry trends and uses her reach to deliver intended messages to cause consumer behaviour changes.

  KPIs:

  1. Aashi Sahni’s back workout training video with catchy music and different exercise variations generated 278K views, 11.6K likes and 75 comments in one day.

  2. The social media Influencer creates short videos, inspired by latest trends and real life moments. She uploads multiple reels in a week which have an engagement rate of 8.35% at 763K average views.

  3. As one of the most followed social media influencers in India, Aashi Sahni enjoys an engagement rate of 8.46% on her Instagram content, at an average of 29.9K likes and 248 comments.

  Brands Worked With:

  Amazon and Cetaphil

• 

  44. Sarah Sarosh

  USP:

  Sarah Sarosh breaks the expected norms of beauty. Her lifestyle celebrates freedom and personal expression.

  About the creator:

  Mumbai-based Sarah Sarosh is a medical student turned beauty content creator. She is a trailblazer who empowers women to feel comfortable in their looks. Sarah Sarosh is always ready to incorporate the latest trends in her content with other imaginative elements.

  Sarah Sarosh simplifies beauty by making it entertaining. Her content includes one minute hacks, best product recommendations and ideal makeup combinations. Sarah Sarosh’s ingenuity in self expression and transparent opinions, draws attention from renowned beauty and lifestyle businesses.

  KPIs:

  1. Sarah Sarosh’s unbridled opinions on beauty and fashion is carefully delivered through Instagram pictures and videos which have an outstanding engagement date of 8.73%. The Indian beauty icons posts receive an average of 20.7K likes and 538 comments.

  2. Sarah Sarosh grabbed her spot on Forbes Top Digital Stars list of 2023.

  3. The top Indian social media influencers journey from 2017 has been remarkable. She shared key moments through a short Instagram reel which garnered 146K views, 9.7K likes and 93 comments in 7 hours.

  Brands Worked With:

  Airbnb, The Loom, Samsung, Nike, Furla, Benefit India and Charlotte Tilbury.

• 45. Harshita Gupta

  USP:

  Harshita Gupta is a comedian who can turn simplest life moments into laughter magnets.

  About the creator:

  Harshita Gupta, who started her journey as a radio jockey, had a comic side that blossomed when she gave it a chance. Today she is one of the most followed social media influencers in India with communities across Instagram, Facebook and YouTube. Harshita started her venture called Chikankari Hues, where she offers a wide range of affordable ethnic Indian attire.

  As a social media content creator Harshita Gupta, produces Instagram posts on diverse topics like family, relationships, communication, marriage, diet and travels. The comedian also introduces fashion into her comic creatives, with different outfits for every character.

  KPIs:

  1. Harshita Gupta ranked 9th in Forbes India's list of top 100 digital stars.

  2. The popular content writer posts multiple contents around her professional experience, personal moments, travel diaries and comedy highlights. The diva has an engagement rate of 4.95% on Instagram with an average of 54.7K likes and 727 comments on her posts.

  3. The social media influencer's video titled “mehangayi bohot zyada bad gayi hai” with comical expenses, narrations and funny expressions, generated 423K views, 21.3K likes and 193 comments in 7 hours.

  Brands Worked With:

  Spoyl, Samsung and Flipkart

• 46. Kiwi Tandon

  USP:

  Kiwi Tandon offers ideal skin care and makeup routines for Indian skins

  About the creator:

  Makeup and skin care specialist Kiwi Tandon helps you get glowing and radiant skin with simple tips and hacks. She has a whole range of affordable skin care products along with get ready with me tutorials for every formal and casual look. Kiwi Tandon also tests new products in the markets and offers accurate feedback. The social media influencers content is beginner friendly.

  Kiwi Tandon is on track with the latest makeup and beauty trends. She offers complete information about face masks, blackhead removal, pores cleaning, skin tightening, dewy skin look etc, through Instagram reels.

  KPIs:

  1. The makeup and skin care aficionado spreads kindness and positivity through Instagram content. Her visually captivating pictures and videos have an engagement rate of 2.05% at an average of 1.8K likes and 89 comments.

  2. Kiwi Tandon recommended three lip liners that pair perfectly with peach lipsticks. The beauty content creators video demonstrating all shade, with application, generated 104K views, 1.2K likes and 62 comments in one day.

  3. The internet personality reacts to celebrity makeup, offers her opinions and recreates the latest viral skin care trends through reels which have an engagement rate of 2.31% at 793 K average views.

  Brands Worked With:

  Maybelline India, Nykaa, Bioderma, Farmacy Beauty, Rimmel London and Caudalie.

• 47. Sahil Khan

  USP:

  Sahil Khan took his love for fitness and turned it into an Empire. He is one of the most followed social media influencers in the world, involved in every vertical of health and wellness.

  About the creator:

  Sahil Khan is an Indian fitness icon for young audiences. Anyone from beginner to pro level fitness enthusiast follow him, for exercises and diet plans.

  Sahil Khan leads a luxurious lifestyle. He has established multiple businesses throughout his fitness and modelling journey. As one of the best social media influencers in the wellness niche, Sahil Khan aims to motivate his followers to chase a healthy lifestyle.

  Sahil Khan is an ambassador for multiple fitness brands. He has made appearances globally at fitness expos. The Indian influencer meets renowned celebrities and fitness professionals, throughout his worldly escapades. Many entities want to associate with a personal brand, Sahil Khan has established over the years.

  KPIs:

  1. Sahil Khan became the first Indian to sponsor Mr Olympia LLC.

  2. Sahil posts regular Instagram content on free workout and diet tips. He also shares moments from his celebrity lifestyle that draws global attention. As a result this social media influencer has an engagement rate of 3.70%, at average of 172.3K likes and 5.1K comments.

  3. Sahil Khan's video where his meeting people at high intensity gym has generated 2.8M views, 192K likes and 1,200 comments in 2 days

  Brands Worked With:

  BigMuscles Nutrition

• 48. Bani J

  USP:

  Bani J has an unfiltered personality. She is bold and fearless, ready to take new challenges in fitness and entertainment niches.

  About the creator:

  Gurbani Judge aka Bani J is a famous social media celebrity, fitness model and actress. Bani J is in the gym, when she is not being her bold and amazing self in reality shows like Fear Factor; Khatron Ke Khiladi and Bigg Boss or in web series like Four more shots.

  Bani J breaks modern stereotypes around female fitness. She empowers women to work on bettering themselves. Bani is amongst the Indian fitness influencers who is playing a key role in growing the health and wellness community in India.

  The social media influencer has exercises to target different muscle groups. She emphasises strength training and cardiovascular workouts.

  KPIs:

  1. Bani J has an engagement rate of 3.45% at an average of 37.6K likes and 223 comments. Her content includes healthy living, fitness goals, brand partnerships, modelling and influencer collaborations.

  2. With 43.5M views, 96.2K likes and 145 comments, Bani J’s collaboration with Lakme to promote the cosmetic brands Xtraordin-airy lip Mousse in perfect match pink, is the most engaged post on her Instagram profile.

  3. The Indian social media influencers reels are a front to her fitness acting and modelling updates. The short videos have an engagement rate of 1.84% at 1.5M average views.

  Brands Worked With:

  Lakme, Colgate, Samsung and L'oreal

• 49. Radhika Bose

  USP:

  The gym girl shares the truth about the fitness industry. She emphasises proper workout and diet regime to achieve your dream body.

  About the creator:

  Radhika Bose Is another top fitness content creator providing the best gym workouts and diets. She introduces several fitness challenges like push ups, marathons, 14 days challenges etc to motivate her followers. She aligns her exercises with the female anatomy to help them get the best results.

  Radhika Bose is known for mixing comedy with information. She presents the complete package, from full body and leg workouts to mobility training, core workout and home exercises. Many attend her TedX speeches for inspiration. Radhika Bose has been featured in Delhi Times, magic pin, The Bnb Magazine, Mid Day, Exhibit, Inspiro India, Hindustan Times and other publications.

  KPIs:

  1. The Indian fitness content creator posts fitness challenges, motivational quotes, home workouts, makeup routines, funny sketches and more on Instagram. Her content has an engagement rate of 6.35%, with 34K likes and 344 comment average.

  2. Radhika Bose promoted Listerine India by incorporating the product in her Five fitness tips for wellness and sustainable lifestyle. The post performed incredibly well generating 117K views, 1.7K likes and 100 comments.

  3. The fitness content creator relies on reels to share her workout routines. The short video format has an engagement rate of 2.96% and brings an average of 3.84M views to Radhika's Instagram profile.

  Brands Worked With:

  Huda Beauty, Aveeno India, Land Rover, Sebastian Pro, Sofit, Olay, Cult.fit, Cadbury, Iodex, Horlicks, Healthyft Me, Garnier, Ayuga, Snapdeal, Uniqlo, Amazon Fashion, Listerine India, Google and Maybelline

• 50. Aakash Malhotra

  USP:

  People refer to Aakash Malhotra's content before making travel arrangements.

  About the creator:

  Aakash Malhotra aka Wander With Sky is an adventure seeker who is always on the move, living his Passion of exploring new places.

  Aakash has travelled to different countries in Asia, Europe and the Americas. He likes to vlog his journey as explores new cultures, meets interesting people and enjoys the food. The traveller also partakes in activities, symbolic to the places he visits.

  The Indian social media influencer details his movement, accommodation, hospitality and sightseeing experiences in creative Instagram videos, to guide his potential travellers. He puts people's minds at ease with natural tranquillity and humanised relatability.

  KPIs:

  1. The popular social media influencer captures everything from the sandy beach to frozen tundras, in his Instagram posts, which have an engagement rate of 35.07%. Aakash receives an average of 451.9K likes and 2.1K comments.

  2. Aakash highlighted the monsoon vibes of Himachal in his Instagram reels which performed well, receiving 402K views, 43.2K likes and 349 comments in 17 hours.

  3. The Indian Travel vlogger made an appearance in Forbes list of India’s top 100 digital stars.

  Brands Worked With:

  Volkswagen, Thrillophilia and OnePlus

• 51. Aakansha Monga

  USP:

  Aakanksha Monga breakdown travels secrets to make it accessible to many. She shares tips on saving money to make your next vacation a reality.

  About the creator:

  Aakanksha Monga is a travel content creator from India. Her journey has taken her to multiple countries where she finds new experiences and stories to tell her audience. The social media influencer wants to see the world. She walks across sandy beaches, dives into crystal blue waters, climbs the highest peaks, eats amazing food and more. Akanksha practises sustainable travelling, where she survives on basic necessities.

  Throughout her adventures, Aakanksha Monga shares her favourite travel gear, skin care tips, seasonal requirements, healthy recipes, fitness plans etc that helps her stay in the best shape and move around unhindered.

  KPIs:

  1. Aakanksha Monga shares the underrated sides of different travel destinations in her Instagram content which have an engagement rate of 3.35%. Her pictures and videos that cover adventure essentials, fitness and diets receive an average of 27.5k likes and 191 comments.

  2. The travel vlogger shared a motivational post about money and freedom and how it is possible to be happy with minimum resources. The post has 3.3M views, 208K likes and 1.6K comments.

  Brands Worked With:

  Intel India, Lenovo, My Wish Care and Head Out

• 52. Anunay Sood

  USP:

  Anunay Sood blends nature's tapestry with his unique storytelling skills to draw people into an adventurous world.

  About the creator:

  Finding something that escapes the eye and capturing it in its glory is a skill mastered by some and Anunay Sood is one of them. Anunay inspires people to move out and explore the world. This travel photographer loves taking on new adventures in the most amazing terrains. He is a storyteller who tackles secrets that make a destination attractive. The zealous voyager has the ability to take his audience on a virtual tour across mountains, beaches, forests and cityscapes.

  Anunay Sood harnesses his multi-capabilities to promote businesses. The travel photographers prioritise brands that provide the best travel experience, with tour packages, accommodations, sightseeing, videography etc.

  KPIs:

  1. Anunay Sood makes memories during his travels, which he shares with the world through Instagram. His posts have an engagement rate of 9.01% at an average of 94.9K likes and 408 comments.

  2. Anunay shared a heartwarming post during the 78th independence day celebration. He highlighted the beautiful natural landscapes of India through a quick transition video which received 331K views, 26.2K likes and 441 comments in one day.

  3. The travel photographer won the Exhibit magazine's Travel Influencer Of The Year award.

  Brands Worked With:

  Switzerland Tourism, Xiaomi, Oppo, Visit Saudi and Jameson

• 53. Brinda Sharma

  USP:

  Brinda Sharma combines her travel passion with commentary, to paint visual pictures of different places with words.

  About the creator:

  Brinda Sharma takes you on an adventurous ride on Instagram. She is always trending for her reels. This Indian social media influencer has backpacked across Europe and Asia. Brinda Sharma lives to travel. You will see her use buses, cars, bikes, trains, planes and other means to move between places.

  You will find the famous travel vlogger surrounded by ancient architecture, animals, people and scenic nature beauty. Brinda Sharma packs different travel essentials for her journey. Her advice helps her audience be prepared to take on any challenges.

  KPIs:

  1. Brinda Sharma's travel, food, fashion and lifestyle content is widely popular amongst the Indian audience. The social media influencer has an engagement rate of 9.05% with 97.2K likes and 4:36 comments on average.

  2. Brinda shared blissful moments from her time in South France in her Instagram reel. The video of the influencer enjoying the sunset has received 320K views, 28.9K likes and 173 comments.

  3. The travel vloggers Instagram reels are the most trendy content in India today with engagement rate of 10.01%, at 1.27M average views.

  Brands Worked With:

  Everyuth, Levi's and Morris Garages India

• 54. Isa Khan

  USP:

  Isa Khan is a nature lover. You will find him extracting maximum joy from simple things.

  About the creator:

  Travel content creator Isa Khan is famous for his travel videos. He gracefully structures his vlogs with catchy introduction, leading to detailed narration of the people, cultures, history and sceneries, before ending with a call to visit the places. The vlogger is constantly moving between cities, states and countries. Isa Khan is on a mission to take the beauty of his country global.

  Isha Khan uses a combination of transitions, reels, stories, carousel posts etc to share his passion. The adventurer has scaled the highest peaks, gazed at majestic waterfalls, laid down on a vast field of grass and much more. He also stayed in the most unanticipated accommodations. Isa Khan has the best travel Itinerary that anyone can adopt.

  KPIs:

  1. The travel photographer shoots beautiful pictures and videos of sightseeing destinations which he uploads on Instagram. His posts have an engagement rate of 12.9% with average 109.3K likes and 999 comments.

  2. Isa Khan created a tricolour in his Instagram reel with Beach sunset, snow fields and lush mountains. The video celebrating the independence day received 149K views, 12.9K likes and 320 comments in 10 hours.

  Brands Worked With:

  Samsung

• 55. Suman Kothari

  USP:

  Get the best advice from Suman Kothari on what to wear, what to eat, what to do and where to go, at the destination of your dreams.

  About the creator:

  Suman Kothari is a thrill seeker. The Indian travel content creator wears many hats, from horse riding, scuba diving, paragliding and free driving to flying aeroplanes. The lifestyle and content creator enjoys the sunset and sunrisers in places, the mysteries of different countries, the calmness of the valleys etc. After living her passion for many years, this social media influencer suggests the ideal time to visit a specific destination for best experiences.

  Suman Kothari has budget hacks for National and international travels. Whether it is travel to a metropolitan city or vast wilderness, the social media influencer ensures to capture everything to the last detail.

  KPIs:

  1. Suman Kothari is a GoPro ambassador.

  2. Suman shared a glimpse from her Kashmir trip and explained why it is an ideal destination to visit anytime. She talked about food sightseeing destinations, affordability etc in her video which now has 108K views, 5.9K likes and 49 comments.

  3. The Indian social media influencers content have an engagement rate of 2.25% at an average of 7.8K likes and 57 comments

  Brands Worked With:

  GoPro and Myntra

• 56. Faisal Sheikh

  USP:

  In Instagram posts, Faisal shows his lifestyle, taste for fashion, fitness routines and entertaining performances, which makes him one of the leading social media people in India.

  About the creator:

  Faisal is a popular social media influencer in India whose fame skyrocketed during the TikTok days. He became well-known for his lip-syncs and short videos on trendy reels and songs.

  Faisal is popular on Instagram for his modelling photos. He has a strong physique and presents himself mostly in stylish outfits. His followers are mostly young people, and his posts attract many likes—maybe hundreds of thousands.

  Beyond fashion and fitness, he shares glimpses of his daily life, collaborations with other influencers, and behind-the-scenes moments from his various projects.

  KPIs:

  1. In August 2022, Faisal was featured on Fortune India in a piece on the future of the Creator economy.

  2. Faisal received the style icon Award and the most popular social media influencer Award in 2019.

  3. With a total of 32.7 million followers, the influencer receives an engagement rate of 5-6%, with an average of 7 million views and 360k engagements.

  Brands Worked With:

  Mahindra XUV 3XO, CMF by Nothing, JourneyLabel, Star Sports India, Sandeep Raj Herbal Hair oil, etc.

• 57. Awez Darbar

  USP:

  One of the unique things about Awez is that his work extends beyond social media, as he continues to inspire budding dancers and content creators with his dedication and passion​.

  About the creator:

  Among many reasons why Awez Darbar stands out as a social media influencer is his extraordinary choreography skills, which have earned him a place among the most popular choreographers and dancers on Instagram. His appealing personality comes out very strongly since he knows how to combine charm and creativity.

  His Instagram account, where he has millions of followers, is a vibrant space filled with choreographed dance videos, behind-the-scenes clips, and collaborative projects with other influencers and celebrities.

  Along with his famous dance reels and performances, Awez is one of India's most followed entertainment influencers. He is involved in making content and usually promotes movies, series, amusement parks, etc.

  KPIs:

  1. In his recent partnership with Universal Pictures, he delivered a reel that gained 1.8 million views and 150k engagements.

  2. Another of his brand collaborations with TVS iQube, where he hosted a giveaway, gained 2.5 million views and 250k engagements.

  3. With a total of 31.7 million followers, the influencer receives an engagement rate of 9-10%, with an average of 2 million views and 200k engagements.

  Brands Worked With:

  Netflix, Squid Game, Wimbledon, Adventure Cove Waterpark, Universal Pictures, TVS iQube, etc.

• 58. Arishfa Khan

  USP:

  Arishfa’s followers find her posts interesting and engaging because they combine entertainment, fashion, beauty, and lifestyle, which especially appeals to younger audiences.

  About the creator:

  Arishfa Khan is a well-known Indian social media influencer, actress, and model who gained prominence through her work on television and her constant active presence on platforms like Instagram.

  By sharing a blend of content like fashion and beauty tips, dance performances and peeks into her personal life on Instagram, Arishfa has amassed massive followers. Her strength lies in her capacity to change and adapt to new trends.

  Arishfa posts a lot of beauty content, stepping into new trends, trying out new and viral makeups, showcasing makeup hacks, makeup tutorials, etc. During Ramadan, she also posts a lot of relatable content that aligns with her audiences’ interests.

  KPIs:

  1. Arishfa recently partnered with Love Beauty and Planet, gaining 3 million views on her partnership reel and 50k engagements.

  2. Another partnership with Nykaa and her reel garnered 2.8 million views and almost 50k engagements.

  3. With a total of 30.6 million followers, the influencer receives an engagement rate of 5-6%, with an average of 3.5 million views and 200k engagements.

  Brands Worked With:

  Quench Botanics, Love Beauty and Planet, Nykaa, Acne Squad, Itel Smart Gadgets, etc.

• 59. Riyaz Ali

  USP:

  Riyaz's content resonates with a young audience, mostly because of its combination of entertainment, style, and trends.

  About the creator:

  Riyaz Aly is a well-known social media influencer who gained immense popularity through his lip-syncing videos on TikTok. After the TikTok ban in India, Riyaz successfully transitioned his fanbase to Instagram, where he now holds over 27 million followers.

  On Instagram, Riyaz posts related to fashion, music, and snippets of his daily life. He also posts a series of stylish photographs, trendy reels, and fragments from his music videos. Riyaz is also associated with Desi Music Factory as he appears in many of the music videos.

  His Instagram posts are composed of pictures of high fashion, BTS glimpses, and travel stories. He recently returned from visiting Western countries like Italy, Greece, and France, among others.

  KPIs:

  1. In his recent partnership with Nissin Cup Noodles, he posted an engaging reel, which gained 4.7 million views and almost 100k engagements.

  2. In another one of his brand partnerships with Adivasi Maruthi Herbal Hair Oil, his reel garnered 8.5 million views and almost 500k engagements.

  3. With a total of 27.8 million followers, the influencer receives an engagement rate of 5%, with an average of 5 million views and 250k engagements.

  Brands Worked With:

  Jio Cinema, Nissin Cup Noodles, RIZZ, Amazon Prime, Adivasi Maruthi Herbal Hair Oil, Charged by Thumsup, Amazon Fashion, ISPL, etc.

• 60. Gaurav Chaudhary

  USP:

  Gaurav Chaudhary is famous for his research-backed information about different Tech products. He has connections with top-notch Tech brands and stakeholders.

  About the creator:

  The name Gaurav Chaudhary pops up everywhere in the India technology community. Proudly known as Technical Guruji, Gaurav Chaudhary has developed a reputation for helping people pick the best gadgets for their investment. He offers unbiased reviews on smartphones, tablets, laptops etc, backed by days of self testing.

  Gaurav Chaudhary features tech products from every brand on Instagram and YouTube. He covers the technical aspects of the product in his unboxing and tutorial content. Gaurav Chaudhary’s unique communication style draws the crowd to him. He also holds multiple giveaways for his audience.

  Gaurav Chaudhary is known for meeting with notable personalities like Bill Gates, Tim Cook, Sundar Pichai, Narendra Modi, Neeraj Chopra and many others. You will frequently see the social media influencer at Meta, Google and Apple tech events.

  KPIs:

  1. Gaurav Chaudhary won the Best Tech Creator Award at the National Creators Award ceremony. He received the trophy from the honourable Prime Minister, Mr Narendra Modi.

  2. Gaurav Chaudhary has everything consumers need for picking the best products. His informative content gets a worldwide audience, taking the influencers engagement rate to 3.27%, at an average of 124.4K likes and 679 comments.

  3. Gaurav Chaudhary demonstrated the “Add Me” feature from Google pixel 9 series through a live feed. The magical AI feature brought high engagement to the video with 2.9M views, 166K likes and 820 comments.

  Brands Worked With:

  NDTV, Samsung, and Google.

• 61. Shlok Shrivastav

  USP:

  Shlok Shrivtastav has founded multiple stores to address people's need for customisation and accessorization of their gadgets.

  About the creator:

  Shlok Shrivtastav is a famous personality in the Tech World. He has a distinctive communication aura that makes complex tech information fun and interesting.

  Shlok Shrivtastav is amongst the first social media influencers to create content on latest tech releases. His end-to-end tutorials address functionality and hidden benefits smartphones laptops and other gadgets. He tests products in real-life settings to give his audience a first hand impression. The tech content creator also has fun tips and hacks to boost your existing product experience.

  Shlok Shrivastav is a conscious content creator. She addresses audience queries through Q&A sessions.

  KPIs:

  1. Shlok Shrivastav got featured in Forbes 30 under 30 list for Asia.

  2. Shlok Srivastav’s Instagram content covers his shop additions, tech news and reviews, travel diaries and tech CEO meetups. The wealth of knowledge compiled in his pictures and videos bring an engagement rate of 3.79%, averaging 132.5k likes and 625 comments.

  3. Shlok Srivastava announced the launch of his first Tech product in an Instagram reel. He highlighted the motivation behind the venture and how this will bring positive value to his followers. The video received 1.6M views, 130K likes and 749 comments within 5 hours.

  Brands Worked With:

  Gemini and RealMe

• 62. RJ Abhinav

  USP:

  RJ Abhinav is a prankster who can turn any situation into a comedy laughter fest. His dialogues, expressions, reactions and personality, gives Abhinav a unique Identity in the Indian comedy niche.

  About the creator:

  Abhinav Singh found his calling in comedy and became one of the most sought after comics in India. Instead of its real name, Abhinav is widely popular as Faad magician and RJ Abhinav. He has developed a brand around this identity and continues to grow as a content creator with every picture and video.

  RJ Abhinav started with parodies on trending topics and eventually expanded into prank compilations challenges, mimicry, adventure vlogging and candid vlogs. He has spent considerable time backpacking across Europe and North America. The Comedy content creator interacts with movie stars and athletes frequently. He also made an appearance at the Cannes Film festival.

  KPIs:

  1. RJ Abhinav timelapse, travel vlogs, fashion, brand collaboration and comedy skits have high entertaining value. This is given the Indian social media influencer an engagement rate of 5.56%, averaging 197.8K likes and 1.3K comments.

  2. RJ Abhinav won the “Comic Influencer Of The Year - Male” award at InfluencEX Awards 4.0.

  3. The Digital creator posted a funny reel about the habit of browsing instagram stories non-stop while ignoring the reality around. The comedy video received 322K views, 16.5K likes and 128 COMMENTS within 18 hours.

  Brands Worked With:

  Vivo, Tasva Fashion, Warner Bros and Brut

• 63. Naman Deshmukh

  USP:

  Naman Deshmukh is known for highlighting every differentiating factor between two similar products. This helps his audience make the right choice depending on their budget and immediate need.

  About the creator:

  Naman Deshmukh’s journey into the Tech niche began during his time as a computer science student. He made YouTube videos in his leisure time which soon blossomed into a vibrant community of active tech enthusiasts. Today Naman Deshmukh, creates content on Instagram, YouTube and Facebook. The tech vlogger is playing an active role to bring value to his followers with every video.

  Naman’s content addresses key technology needs, from budget smartphones, top tips for product reuse, upcoming sale updates and gadget comparisons to complete product testing, usage shortcuts and optimal features. He also shares tips to protect your devices against software and third party threats.

  The social media influencer continues to explore new technology realms to include in his content. For instance, Naman is curious about the electric vehicle market. He capitalises on every opportunity to test and review EV engineering from top automobile brands.

  Naman uses simple languages to deliver complex Tech knowledge. NDTV, Times of India, ABP Live, Your Story and other media publications pen high praises for the Indian tech influencers contributions.

  KPIs:

  1. Naman Deshmukh won the Meta Creator Of The Month title. He also won the “Best Creator In Education” award at National Creators Awards.

  2. Naman has the latest tech news and reviews on Artificial intelligence, electric bikes, gadget innovations, India tech, smartphone market and e-commerce on Instagram. His videos add value to his audience, as a result the social media influencer has an engagement rate of 7.90%, averaging 243K likes and 3.9K comments.

  3. Naman Deshmukh's first impression on Roadster, Roadster X and Roadster Pro EV sports bike, with opinions on design, tyres, pricing, make substance, speed, kilometre range, screen display, Operating system, future bike concepts etc. The video from OLA’s launch event generated 911K views, 30.9K likes and 483 comments.

  Brands Worked With:

  Redmi, Samsung and Xiaomi

• 64. Jai Arora

  USP:

  Jai Arora highlights technology's importance in simplifying busy work schedules and leisure activities.

  About the creator:

  Jai Arora shows different tips and tricks possible with your devices. Attention to detail and high quality is the influencers selling point. His perfect studio setup with the right equipment creates immersive content for fulfilling user experiences.

  Jai Arora scours Amazon for products that help you in gaming, kitchen, movie screening, interior decoration, festivals and leisure activities. He has listed multiple ways to protect your devices from physical harm and fraudulent activities. The Indian social media influencer is a frequent face at creator summits and product launches.

  KPIs:

  1. Jai Arora created a video on essential kitchen gadgets which includes a silicone folding ice tray, digital measuring spoon, 5 in 1 magic cleaning brush and anti-slip silicone roti mat. The highly informative content that makes cooking easy and fun received 3M views, 136K likes and 684 comments.

  2. The social media influencer uploads daily Tech reels on his profile. His engagement from short videos stand at 7.91% at 4.4M average views.

  3. Jai Arora covers women safety, Android phone hacks, tips and tricks, global technology impact, product unboxing etc on his profile. This has given him an impressive engagement rate of 9.05% at an average of 256.6K likes and 658 comments.

  Brands Worked With:

  Amazon, Motorola, Redmi and Poco

• 65. Beebom Co

  USP:

  Beebom makes his audience aware about the secrets possible with their gadgets. His tips can help you get maximum performance from your devices.

  About the creator:

  Beebom takes every nerd and geek into a fantasy world of gadgets. He is one of the top social media influencers in India who has integrated every Tech innovation into his reviews and tutorials. He tests smartphones, laptops, earbuds etc before giving his opinion. Beebom will also make follow up content to share experience changes after months of usage.

  Beebom’s community is growing across major social media handles. He guides his followers to the best buying decisions, by creating a well-researched list of best E-Commerce product finds. Furthermore, the social media influencer tracks the latest trends to produce content. Here will find affordable products, ways to secure your gadgets, precautions against scams, product modification hacks and much more.

  KPIs:

  1. Beebom features some of the coolest gadgets found online. His tone, expressions, attention to details and analysis ability, creates helpful content which has an engagement rate of 4.22%, averaging 103.2K likes and 529 comments.

  2. Beebom found a very interesting gun-inspired gaming mouse online, which he featured in his video. He walked his viewers through the complete set up and live demonstration to give them a first person perspective on gaming and everyday tasks. The video received 1.2M views, 45.5K likes and 87 comments in 18 hours.

  3. The social media influencer uses Instagram reels to show his latest finds, tech setups, live Demos, useful hacks, normal product usage, features etc. As a result, Beebom's reels have an engagement date of 6.37%, at 2.9M average views.

  Brands Worked With:

  Amazon and Playstation

• 66. Ankur Warikoo

  USP:

  Ankur Warikoo is a teacher who helps you attain body, mind and Finance stability.

  About the creator:

  Entrepreneurs Motivational speaker, author and social media influencer, online personality Ankur Warikoo is comfortable in all his roles. His books “Do Epic Shit”, “Get Epic Shit Done” and “Make Epic Money” are global bestsellers. He has harnessed Instagram, LinkedIn, YouTube Twitter and Facebook potential to take his knowledge to the world.

  Ankur Warikoo addresses different topics in his content including money making, entrepreneurship, motivation, personal development and career guidance. Ankur Warikoo success is built through mistakes and he helps budding investors avoid them for quick successes, through his social media efforts. The Angel investor has built many startups from the ground up. His life lessons, success stories, relationship advice, business ideas and money tips, brings value to his followers.

  KPIs:

  1. Ankur Warikoo’s content diversity is astounding. He has interesting insights on life lessons, career building, relationships, mental health, friends, motivation, fitness and more which bring an engagement rate of 3.60% to his profile at an average of 20.9k likes and 258 comments.

  2. The social media influencer reminded his followers about a scene from the movie Luck By Chance where Shahrukh Khan gave an important message to Farhan Akhtar. The message was about remembering people who knew you when you were nothing because they are the ones who will always tell you the truth. The video received an amazing response from the audience with 272K views, 9.3K likes and 26 comments.

  3. Ankur Warikoo featured in Fortune India's 40 under 40 list for two consecutive years. He also won “India's Most Promising Entrepreneur Award” at TEDxNIT.

  Brands Worked With:

  Ankur Warikoo works with corporate firms. He appears as a keynote speaker at exclusive events and guests on business podcasts.

• 67. Ranveer Allahbadia

  USP:

  Ranveer Allahbadia is present in every industry. He has helped millions achieve personal and professional milestones.

  About the creator:

  The world knows Ranveer Allahbadia a content creator, podcaster and entrepreneur, but he started his journey as a fitness trainer In fact, beer biceps emerged from this. However, fate had other plans for one of India's greatest social media influencers. Ranveer became a prominent voice in business, entrepreneurship, motivation, mental health, money making, Geo politics, spirituality, fashion, entrepreneurship finance, relationships and history. He continues to expand his horizon with new topics to talk about in his social media content. The name Beer Biceps stuck around throughout the influencer journey eventually turning into a brand.

  Ranveer invites reputable personalities from diverse backgrounds on his “The Ranveer Show” and tackles questions related to his guests' niche. He gives his audience a real world and empowers them to face challenges.

  KPIs:

  1. Ranveer invited Dr. Velumani on the Ranveer Show Hindi, to discuss two types of risk in every business. The social media influencer uploaded a snippet of the interaction on Instagram which received 1.2M views, 62.9K likes and 13 comments.

  2. Ranveer Allahbadia posts diverse topics on Instagram. The sheer variety in his content attracts attention from a vast fan base. As a result Ranveer videos and pictures have an engagement rate of 3.79% at 98K likes and 349 comment average.

  3. Ranveer is a recipient of many prestigious awards including Cosmopolitan's “Popular Choice Best Fashion Blogger Award” and “Disruptor of the Year Award” at National creators awards.

  Brands Worked With:

  AJIO, Godrej and Mountain Dew

• 68. Sharan Hegde

  USP:

  Sharan Hegde, is a Pioneer in finance learning and implementation. He helps people attain financial stability, through data-backed decision-making.

  About the creator:

  Sharan Hegde is a famous content creator in the finance industry with the country's first finance podcast called One Percent Club Show. Sharan talks about personal branding, personal finance, money management, budgeting, investing strategies etc in his content. Sharan has even authored the best seller book “Zero To Viral”.

  Sharan Hegde featured in Forbes 30 under 30 list. He regularly interviews top CEOs, entrepreneurs, finance gurus, celebrities and market analysts. The social media influencer, compiles data from multiple sources and provides Finance understanding to help his followers achieve finance literacy and freedom. He has a knack for utilising humour to get his message across .

  KPIs:

  1. Sharan Hegde featured on media outlets like NDTV, moneycontrol, The economic Times, Brut India Official Social Samosa and CNBC TV.

  2. The finance content creator won GQ's “Most Influential Indian” in 2024 award, for uplifting financial literacy in the country in the last 3 years.

  3. Sharan Hegde engaged in a conversation with his sister this Raksha Bandhan where they discussed finances in association with relationships. This Instagram video which introduces a longer YouTube video received 269K views, 11.4K likes and 79 comments in 12 hours.

  4. Sharan Hegde's content involving his podcast, media success, book promotions, travel diaries, finance knowledge and fitness journey have an engagement rate of 3.72%, at an average of 39.2K likes and 305 comments.

  Brands Worked With:

  Zomato and Boat

• 69. Neha Nagar

  USP:

  Neha Nagar teaches you to invest and earn higher returns. She also shows ways to cut on expenditures by adopting sustainable practices.

  About the creator:

  Neha Nagar went from a wealth manager at IIFL to one of India's leading finance educators and content creators. Several top news and media networks cover her milestones in detail. Neha Nagar featured on Forbes cover alongside other popular Indian digital stars. She also featured on Femina and Your Story.

  Neha Nagar leverages social media to retain her spot as one of the top social media influencers in India creating finance related content. She wants to improve financial literacy in the country, by helping her followers master their money. Nagar has developed and perfect multiple courses and subjects like cryptocurrency, stock market, mutual funds, IPOs taxation, debt management, real estate planning, couple Finance and more, in line with her objectives.

  KPIs:

  1. Neha Nagar won the Best Finance Influencer Of The Year awards presented by NDTV and Exhibit magazine. She also won the cultural ambassador of India award presented by the Government of India.

  2. Neha Nagar talks about financial freedom, taxation, mutual funds, stock market, investment strategies, loans etc in an Instagram content which clocks an engagement date of 4.02% at an average of 28.4K likes and 245 comments.

  3. Neha Nagar uploaded an important video on consumerism where it is getting increasingly difficult to save in the present financial world. She urged her followers to adopt sustainable choice and mindful living attitude towards spending and savings in her video which now has 569K views, 24.9K likes and 375 comments.

  Brands Worked With:

  Parul University and BYJU’s and Airtel

• 70. Chahat Anand

  USP:

  The Travel and Food content creator finds the ideal cuisines to enjoy at destination vacations.

  About the creator:

  Social media influencer Chahat Anand's Instagram profile is the best place to view breathtaking sunsets, snow covered fields, modern architecture wonders, tropical Paradises and majestic deserts with a sumptuous spread of mouthwatering food. Her travel diaries tell captivating tales from countries like Thailand, Japan, Iran and Vietnam. She walks different Indian city streets in search of new experiences.

  Chahat Anand has a peculiar trait of showing you places where you can make the best travel memories. This includes shops for skin care products and fashionable outfits, themed parks and restaurants, cultural heritage sites and food outlets. The social media influencer also terms her vlogs into YouTube series for immersive viewing experiences.

  KPIs:

  1. Chahat Anand always has something new, unique and exciting to share with her audience. For instance, she recently uploaded a post from Thailand, where enjoying a chocolate dessert in the shape of a shoe. The video received 121K views, 3.3K likes and 63 comments in 7 hours.

  2. The Indian digital creator's food and travel content have an engagement rate of 3.28% at an 7.8K likes and 89 comments average.

  3. Chahat Anand won the Creators United's “Food Review Creator Of The Year” Award.

  Brands Worked With:

  Oppo, Nutella and 7 Eleven

• 71. Sanjeev Kapoor

  USP:

  Sanjeev Kapoor is the face of the Indian culinary industry. You will find him on TV screens, newspapers, magazines and social media.

  About the creator:

  Chef Sanjeev Kapoor has an illustrious career in the hospitality industry. Since graduating from the Institute Of Hotel Management Catering And Nutrition in Delhi, Sanjeev has cooked at the most prestigious hotels in the world. He served meals to renounce celebrities, politicians and artists.

  Chef Sanjeev Kapoor's skill in preparing delicious Indian and International recipes is one of a kind. He meticulously picks ingredients and turns them into gastronomical delights through his culinary magic. People of all ages refer to his food content for cooking inspirations.

  Besides his successes as a chef Sanjeev Kapoor has hosted multiple Culinary shows. He has opened multiple restaurants that serve the most sumptuous dishes. The chef shares his vast knowledge through Instagram, which includes fusion recipes, best kitchenware, street food recreations, ingredient selections etc.

  KPIs:

  1. Chef Sanjeev Kapoor is a “Padma Shree Award” winner.

  2. The famous chef, author and food entrepreneur is also one of the most followed social media influencers in India. His Instagram content celebrates different Indian food cultures. As a result Sanjeev Kapoor attracts a wide audience which brings an engagement rate of 3.04% at an average of 2.3K views and 110 likes.

  3. Chef Sanjeev Kapoor prepared Fresh Turmeric rice from start to finish in his Instagram reel which went viral immediately generating 46.2K views, 739 likes and 14 comments in 9 hours.

  Brands Worked With:

  Big Basket, Indian Oil, McDonald's, Dalda, TATA and Fast&Up.

• 72. CA Sakchi Jain

  USP:

  CA Sakchi resonates with the Gen-z audiences. She presents real time knowledge on investment, taxation, government schemes and saving

  About the creator:

  Several reputable industry personalities have recognised Sakchi's formidability. The social media influencer has appeared as a speaker on Josh talks. She also gets podcast invites to speak about the current Finance market. Moreover, Sakchi considers the financial perspectives of the younger population. She regularly appears at CA press conferences to address the Gen Z crowd. Media networks like Outlook, News 18, CNN and Zee switch frequently feature CA Sakchi Jain on their show for trending topic discussions.

  Sakchi helps people from all strata of society, like teaching money management to single mothers. Shei talks about early retirement planning, automated savings, financial planning, money psychology, investing strategies, personal finance, real estate, tax amendments, indexation, capital gains, insurance, finance technologies, expense management and much more in her Instagram content.

  KPIs:

  1. Sakchi Jain’s Instagram profile is the place to get the best financial knowledge to enrich your personal and professional lifestyle. She covers everything in her videos from money saving to investment, which bring an engagement rate of 3.97% averaging 35.7K likes and 98 comments.

  2. In one of her many videos Sakchi Jain explained her personal approach to tracking and reviewing her parents financial situations. She highlighted key points financial goals and expenditure documentation, timely reviews and retirement planning. The video received 165K views, 4.5K likes and 48 comments.

  Brands Worked With:

  Pune ICAI

• 73. Sakshi Keswani

  USP:

  Multi-talented Sakshi Keswani is a respectable personality in entertainment, beauty and fashion. She gets top marks for delivering personalised messages through matching characters.

  About the creator:

  The Indian digital landscape continues to produce outstanding social media influencers who supercharge audience social experiences and Sakshi Keswani is one of them.

  Sakshi who always wanted to be an entertainer and she got her start during the pandemic when her social media content gained nationwide attention, thus began the rise of a superstar. She can play funny and serious roles to perfection.

  The social media influencer’s Instagram profile is a portal into her interesting lifestyle. She posts makeup tutorials, funny reels, relatable skits and creator collaborations regularly.

  KPIs:

  1. Sakshi Keswani’s content covers her fitness journey, family diaries, cooking skills, dance, funny videos, memes and more which bring an engagement rate of 18.29% to her profile, averaging 273.2K likes and 2K comments.

  2. The social media influencers heartwarming video depicting the timeless bond between a brother and sister, in celebration of raksha Bandhan, generated 15.5M views, 2M likes, and 3.7K comments in one day.

  3. Sakshi Keswani’s reels presents snippets from her personal and professional life. The relatable short videos have an engagement rate of 8.61% at 3.9M average views.

  Brands Worked With:

  Indriya Jewels, Huts and Looms, Ponds and CS Store

• 74. Sukriti

  USP:

  Sukruti is involved in many niches. Her content invites people from all walks of life to share relatable moments.

  About the creator:

  Travel expert Sukriti goes from one adventure to the next, without slowing down. The influencer found destination gems and met amazing new people throughout the ride. Her community of travel enthusiasts grows with each post, as Sukriti has made her life's mission to find hidden spots at every new place she visits.

  Sukruti has checked Paris, Dubai, Bangkok, Madrid, London and other key destinations off her list. The Indian travel vlogger uses comedy skits to highlight the many challenges faced during vacation planning. She also interacts with her audience during Q&A rounds where addresses queries about commuting, accommodations, amenities, leisure activities, food etc.

  KPIs:

  1. The Indian digital creator is involved in several activities. She travels, engages with salary rupees and poses impeccable fashion sense. This has created a diverse Instagram content portfolio which has an engagement rate of 17.81%, at an average of 178.9K likes and 912 comments.

  2. Sukruti’s reel titled “Just A Regular Day In A Girls Life”, on Independence day, presented a social message aligning with ongoing events. The video gained popularity quickly receiving 6.3M views, 629K likes and 3.4K comments within a day.

  3. The social media influencers short videos have an engagement rate of 6.36% with 9.87M average views.

  Brands Worked With:

  Delhi Capitals, Samsung India and Bingo

• 75. Aastha Shah

  USP:

  Aastha Shah empowers her audience to be comfortable in their bodies. She has grown into a formidable force in the skincare, beauty, fashion and lifestyle industries.

  About the creator:

  Aastha Shah is an Indian content creator who spreads body positivity. She is famous for her fashion beauty and lifestyle content. The Indian social media influencer featured on Cosmopolitan’s digital cover alongside famous athletes and celebrities.

  Aastha Shah is the best choice for every lip gloss addict, nail art professional, makeup enthusiast and fashionista. She recreates popular beauty trends, which makes her content go viral immediately.

  The Indian Influencer collaborates with makeup and fashion brands that bring value to her followers. Her DIYs, GRWM tips, product recommendations and opinion sharing, guides people to their ideal looks.

  KPIs:

  1. Aastha Shah posts regular content on her profile. Her passion for fashion and beauty combined with her love for seeking new destinations, create highly engaging social media posts which have an engagement rate of 9.30%, averaging 110.7K likes and 486 comments.

  2. Aastha Shah’s collaboration with Amazon fashion to promote Try Sugar’s new lip gloss range through her reel. She explained the different lip gloss shades before applying them herself and expressing her opinion. The video received 470K views, 26.6K likes and 107 comments in 3 days.

  3. The digital creators Instagram reels that present the best makeup, beauty and lifestyle trends have an engagement rate of 7.6%, averaging 4.5M views.

  Brands Worked With:

  Nothing, Fuji Film, Try Sugar, Maison 7, Mango Stores and Swarovski

• 76. Gaurav Wasan

  USP:

  Gaurav Vasan combines food and travel passion to Sugg the ideal places you can eat near you or at your next destination.

  About the creator:

  Gaurav Wasan is famous for his brand Swad Official which has a growing community on Instagram and YouTube. The TedX speaker loves to travel. He visits different cities in India, searching for his next mouth watering cuisine. You will see this food content creator communicating with cooks about their price, cooking techniques and motivation.

  Beside enjoying the best food in India Gaurav Wasan also covers the entire process that goes into making the dishes you see around you. He regularly organises contests and giveaways on his social media profiles. The food and travel vlogger brings an open-mind to the culinary wonders of India.

  KPIs:

  1. Gaurav Wasan won the Food Youtubers Of The Year Award, at Food Connoisseur Awards.

  2. The Indian food and travel vlogger uploads multiple content, including funny commentary, street food explorations, reels, viral memes etc, which bring an engagement rate of 4.26% to Gaurav Wasan’s Instagram profile.

  3. Gaurav Wasan announced a 11,000 km street food tour across India, where he will spend more than 60 days in more than 50 cities. He gave his audience a visual road map of the entire tour in an announcement video which has received 146K views, 7.5K likes and 670 comments.

  Brands Worked With:

  Yu Food Labs and Ellora's Melting Moments.

• 77. Tarla Dalal

  USP:

  Tarla Dalal’s social media handles have every recipe you can imagine creating in your kitchen. She presents polished cooking methods adopted by top restaurants and chefs.

  About the creator:

  Food content creator Tarla Dalal, Is an educator who draws millions with her extraordinary cooking skills. Her in-depth courses cover basics to advanced recipes, comfort food, dinner menus, breakfast, desserts, side dishes, starters, soups and more. She has tested several ingredients on her journey to perfect more than 17,000 recipes.

  Tarla Dalal specialises in Indian, American, Thai, Lebanese, Italian, Chinese and French. The food vlogger simplifies cooking with step by step tutorials and alternative suggestions. This social media influencer incorporates challenges, live cooking and ingredient experimentations to reach new taste levels. Tarla’s determination to exceed her gastronomical limitations creates wholesome experiences for her large community that patiently waits for her next content.

  KPIs:

  1. Tarla Dalal won the “Padma Shri Award” for cooking.

  2. The food vlogger posts Instagram content on different beverages desert,.snacks and international recipes which bring an engagement rate of 3.05% at an average of 1.3K and 24 comments.

  3. Tarla uploaded a truffle recipe for dark chocolate ganache truffles with the complete ingredient list. The video received 37.9L views, 790 likes and 23 comments in 12 hours.

  4. The content creator prefers Instagram reels for recipes, tips and challenges. Her short videos have an engagement rate of 2.94% at an average of 2.98M views.

  Brands Worked With:

  ITC

• 78. Tejas Patil

  USP:

  Tejas Patil’s content is designed to add to your technological smartness.

  About the creator:

  Tejas Patil has developed a substantial reputation for his Tech tips and information. The two times TedX speaker creates content around technology that we see around us. Tejas is amongst the first social media influencers to break the news about an upcoming product launch. People trust him for providing information that elevates knowledge and understanding.

  Tejas Patil talks about AI, Google applications, airline technology, car technology, gadget tips and tricks and latest tech news on his Instagram profile. He grows with every tutorial, review and demonstration. The social media influencer has the ability to demystify complex technical terms. He applied new learning in his content to keep up with the industry trends

  KPIs:

  1. The social media influencers video on Jio air tag use in trekking location of personal items has received 74.2K views, 1.4k likes and 25 comments. Tejas highlighted the products benefit in securing your belongings and reducing stress.

  2. Tejas Patil won the “Best Tech Influencer Award” in 2023.

  3. The Indian tech content creator posts about milestones, innovative technologies, product launches, tech tips and more on his Instagram profile. This has given him an engagement rate of 3.97%, at 26.5K likes and 96 comment average.

  Brands Worked With:

  Oppo India, Real Me and Meta India

• 79. Akash Pal

  USP:

  Akash Pal is an expert at using tech products to achieve other goals like making faster transactions, money making and simplifying everyday tasks.

  About the creator:

  Tech content creator Akash Pal lists the best tips to get maximum output from your devices. He has a growing social media community that loves his well-paced content production. Akash Pal wields authority in the Indian tech world. He has created a welcoming ecosystem where people can voice their queries and receive quick feedback.

  The Indian social media influencer impressively creates comparisons, unboxing, review and demo videos on latest gadgets. He also shares privacy protection tips, OS hacks, phone tricks, gadget fixes, software recommendations, performance boosting tips and tech news daily.

  KPIs:

  1. The Indian tech content creators videos on smartphones, gaming, India tech, iOS hacks, phone tutorials, repair tips, app installations and productivity hacks have an engagement rate of 2.93%, at average 10.9K likes and 95 comments.

  2. Naman Deshmukh reviewed Redmi's Pad SE 4G in his video. He explained the budget-friendly products' benefits and features in an in-depth review that received 156K views, 5.6K likes and 33 comments.

  3. Naman is punctual about his Tech tutorials which he delivers through Instagram reels. His short videos have an engagement rate of 10.97% at 385K average views.

  Brands Worked With:

  Samsung, IQOO and Boult

• 80. Monica Malik

  USP:

  Monica Malik's post multiple videos on financial concepts aimed at wealth creation and investments/re-investments.

  About the creator:

  Maybe you want to find a finance job, perhaps you want to buy property or invest in mutual funds, perhaps you want to travel on a budget or pick the right banks. Monica Malik is here for all your finance needs. Pretty much Finance has multiple years of stock market experience. She keeps you posted about the latest government schemes and helps you make the right choices with your monetary resources.

  The Indian social media influencer uses Instagram to take her knowledge to the world. She has investment strategies for short and long term returns. Monica’s content focuses on personal finance and the job market.

  KPIs:

  1. Monica Malik packs the best finance knowledge into her content, along with humour and travel moments. This creates a collection of engaging Instagram posts which have an engagement rate of 6.61%, averaging 39.9K likes and 3.5K comments.

  2. Pretty much Finance cautioned her audience about lottery scams with a well-planned skit. She recreated the entire process, from getting the envelope to scammer interaction. This informative video received 85.6K views, 2.2K likes and 39 comments in 12 hours.

  3. Monica Malik's short videos have an engagement rate of 4.69%, at 5.7M average views.

  Brands Worked With:

  Collaborates with certified financial institutions.

• 81. Arun Prabhudesai

  USP:

  Arun Prabhudesai has answers to all your technology questions. He makes the best comparisons between multiple similar products for better clarity on your choices.

  About the creator:

  Arun Prabhudesai is a highly resourceful tech content creator. He has witnessed a meteoric rise to fame as one of India's best tech influencers. Tech enthusiasts love watching his unboxing and review vlogs that come with lively commentary.

  The social media influencer is the founder of the brand Trakin Tech. He features different products on his Facebook, Twitter, Instagram and YouTube profiles.

  Arun matches the fast-paced technology world innovations with his consistency. He delivers timely how to’s, guide, top 10 gadget picks, comparisons and tech news on social media profiles. Moreover, he works with tech industry’s biggest creators and brands.

  KPIs:

  1. Arun Prabhudesai is a responsible content creator who shares his secrets. He talks about the importance of choosing the right device and technology future through his Instagram content. His posts have an engagement rate of 6.57%, averaging 7.6K likes and 266 comments.

  2. The entrepreneur and Tech influencer was the jury member at Exhibit Tech Awards.

  3. His video on master building a great team to sustain a successful organisation grossed 39.9K views, 1.5K likes and 25 comments.

  Brands Worked With:

  Nothing, Vivo and Samsung.

• 82. Anushka Rathod

  USP:

  Anushka Rathod is an expert at diversifying investments into multiple resources through in-depth analytics and market forecasting.

  About the creator:

  Come find Anushka Rathod on Instagram when you want the best tips related to finance like investment, taxation, credit card and insurance.

  This popular social media influencer featured on Forbes 30 under 30 list for India and Asia. She authored the best seller book called the “Money Guide”. Anushka Rathod content highlights Real World Finance issues and trends. She covers topics like swing trading, couple finances, analysis, mutual fund investment, news, taxation, fintechnology, SIP money saving hacks and budget.

  KPIs:

  1. Anushka Rathods finance content generates actionable results for her audience. She has become one of the most followed social media influencers in India with an engagement rate of 5.65% on Instagram, averaging 18.9K likes and 109 comments.

  2. Anushka Rathod video on three apps for managing finance received 350K views, 10.4K likes and 73 comments. She talked about each application's features, setup process, investment methods, portfolio performance, calculations etc.

  3. Anushka Rathod won the Finance Influencer of the Year award at the third edition of “INFLUENCEX EXHIBIT AWARD”.

  Brands Worked With:

  Shopsy and Finnet Media

• 83. Ankush Bahuguna

  USP:

  Ankush Bahuguna brings new content variations that give his audience something fresh every time they visit his profile. The Indian social media influencer has incorporated multiple entertainment elements in his activities.

  About the creator:

  Ankush Bahuguna is a man of multiple talents. He has starred in several movies and TV shows like Badboli Bhavna, Love On The Rocks and Arranged Patch Up. The Indian social media influencer leverages Instagram to keep his audiences updated on his latest projects.

  Ankush Bahuguna is an integral part of the Indian meme culture. He makes his audience go through multiple emotions with bloopers, Parodies, reactions and comedy sketches. The content creator is also a Pioneer in men's fashion and skin care.

  Ankush appeared in Forbes India's top 100 digital stars list. According to Forbes Goat Study, Ankush is one of the social media influencers in India who produces content that gets the maximum views engagement and reach.

  KPIs:

  1. Ankush Bahuguna’s empathetic comedy skits and memes coupled with his men's fashion and styling knowledge has brought him global attention. His posts have an engagement rate of 5.47% at 49.7K likes and 589 comments average.

  2. Ankush was the honorary recipient of the prestigious, “Outstanding Beauty Content Creator Of The Year” award at Myntra x Grazia Glammy Awards. He also won the “Digital Beauty Influencer Of The Year” at Global Excellence Awards.

  3. Ankush Bahuguna reflected on friendship and loyalty at the under 25 summit. He addresses the importance of sharing and viewing memes friends as a loyalty test. The video from the world's leading youth festival resulted in 1.3M views, 102K likes and 324 comments.

  Brands Worked With:

  Lakme, Samsung, Uniqlo, Rosvin Bugs, Aulerth and Huemn.

• 84. Himani Chowdhary

  USP:

  Himani Chaudhari covers the nitty-gritty of mutual fund investments. The NISM certified finance educator has helped thousands start their financial literacy journey.

  About the creator:

  Himani Chaudhari is one of the top finance celebrities in India, specialising in mutual fund distribution and AMFI registrations. Since graduating from IIT Delhi, Himani has picked working experience at Deloitte. She possesses impeccable data analytic skills which allow her to track the economy movement.

  Himani Chaudhary covers the latest finance news on her Instagram profile. She produces multiple posts on government schemes, budget, mutual funds, SEBI regulations, Finance jobs, NGOs, real estate forex, income tax and banking related topics. She teaches you ways to secure your and your loved ones future with best investment options.

  KPIs:

  1. There is a wealth of financial knowledge available on Himani Chaudhary's Instagram profile from stock market and mutual funds to jobs, SIP, budget government schemes and more. Her content resources have an engagement rate of 4.11%, averaging 14K likes and 242 comments.

  2. The social media influencer talked about the RBI governor's warning to the bank in her video. Himani highlighted the changes in investment trends in India and how they affect the banks. The popular video now has 323K views, 11.9K likes and 132 comments in 12 hours.

  3. Himani Chaudhary featured on NDTV India, NewsX, NDTV 24x7 and Entrepreneur India.

  4. Her Instagram reels have an engagement rate of 5.5% at 417M average views.

  Brands Worked With:

  Scaler

• 85. Tech Wiser

  USP:

  If you are looking for a new gadget that can add to your technological ecosystem for high productivity then Tech Wiser has got your covered.

  About the creator:

  Tech Wisers, insightful creations are spread across Instagram, YouTube, Facebook and Twitter. The influencer is highly resourceful. He helps his followers find their ideal products on Amazon and Flipkart. Besides reviewing speakers, smartphones, laptops, desktops, smart wallets And pendrives, Tech Wiser also breakdown the technology that makes each product unique. The content creator also features lesser-known tech innovations that simplify your lifestyle and that complement your existing gadgets.

  KPIs:

  1. Tech wiser features the latest tech products on his Instagram profile. He also adds product links in his post that the audience can follow to complete their purchases. His inventive pictures and videos have an engagement rate of 3.89%, at an average of 14.4k likes and 104 comments.

  2. Tech Wiser revealed a 3 in 1 gadget that he found on Amazon. This one is the game changer as the product had multiple charging ports front and back, along with other innovative features like indicators. The useful tech video received 967K views, 27.4K likes and 196 comments.

  Brands Worked With:

  Vivo, Amazon and Acer

• 86. Sarah Hussain

  USP:

  Sarah Hussain's is a free bird who tries different cuisines. Her food suggestions fit any budget.

  About the creator:

  Sarah Hussain is the travel and food vlogger everyone was to follow. She is always on the streets finding the next best place to satisfy her cravings. You will find everything from dhabas to Michelin star restaurants on Sarah Hussain's social media handles.

  Sarah Hussain narrates her experiences with Indian cuisines, healthy recipes, family diner, seasonal dishes etc. Her travels have taken her to different parts of the world where she bridges understanding between different culinary cultures. The social media influencer displays genuine emotions and expressions while enjoying her meals. She frequently interacts with chefs and fellow eaters for juicy secrets. She has a complete culinary world understanding, with a future growth trajectory that puts her on the radar of many businesses.

  KPIs:

  1. Sarah Hussain is the Cosmopolitan Food Influencer Of The Year 2024 and 3 times TedX speaker .

  2. The food, lifestyle and travel content creator features the best snack recipe, seasonal cuisines, food business, trends, community culture, healthy diet etc on her Instagram profile. Her pictures and videos have an engagement rate of 3.29%, averaging 9.9k likes and 99 comments.

  3. The Indian social media influencers Rakhi vlog with cooking, decorations and celebrations generated 192K views, 6.9K likes and 49 comments.

  Brands Worked With:

  Cornetto India and Odoo

• 87. Shibani Bedi

  USP:

  Shibani Bedi can work with any social media influencer. She is passionate about trying new things that will expert her entertaining repository.

  About the creator:

  Shibani Bedi is a famous movie and television personality who has featured in multiple films. Shibani’s social media presence is built on consistent successes in her industry. Shibani is set to feature in “Thank You For Coming”, alongside Indian social media influencers and actors like Kusha Kapila, Shehnaaz Gill and Dolly Singh. Shibani Bedi, has mastery over singing, acting and dancing. The Diva has also found her calling in comedy. She records perfect expressions, dialogue delivery and emotion display to bring her characters to life.

  Shibani Bedi’s Instagram profile is filled with Indian memes, couple posts, desi fashion movie trailers and project updates. She is great at mimicking characters from movies and dramas.

  KPIs:

  1. Shibani Bedi’s funny skit titled “Pov: Your Girlfriend Meeting Your Sister” with Mahima Seth and Aabir Vyas received 4.8M views, 263K likes and 993 comments in a day.

  2. The Mumbai-based content creator than something for everyone's taste, from Bollywood parodies, funny sketches, and relatable family humour to couple goals, travel diaries, roasts and more. This results in a 17.87% engagement rate, averaging 60.2K likes and 293 comments.

  3. Shibani Bedi has at least 12 new Instagram reels for her audience every week with a 6.17% engagement rate at 3.79M average views.

  Brands Worked With:

  Sunfeast and Urban Company

• 88. Sakshi Sindwani

  USP:

  Sakshi Sindwani brings attention to small medium enterprises. She connects audience needs with brand solutions, through self expression.

  About the creator:

  Sakshi Sindwani is an example that beauty comes in all shapes and sizes. She has spent years breaking body myths and stereotypes with her content. The Indian social media influencer has conquered fashion, beauty and lifestyle niches. She introduces trends that give her followers the freedom of self expression.

  Sakshi Sindwani is here for the long game. She has dedicated her Instagram profile to deliver best outfit choices, hair styling tips and skin care routines. Her efforts at promoting self-confidence and body positivity has earned her attention from renowned businesses Sakshi also featured on Forbes 30 under 30 list alongside other content creators, entrepreneurs and digital stars.

  KPIs:

  1. Sakshi Sindwani’s content on fashion, beauty and self love brings admiration from nationwide audiences. As a result, she has an engagement rate of 2.85%, averaging 10.5K likes and 88 comments.

  2. Sakshi picked the best rakhi outfit quickly in her reel. She created multiple looks with different products and accessories on a budget, including products available in her wardrobe. The video received immediate audience attention resulting in 144K views, 4.3K likes and 63 comments in 24 hours.

  3. Sakshi Sindwani is the winner of Forbes India's “Forces Of Fashion” Award. She also won “Body Positivity Influencer Of The Year” award at InfluencEX Awards.

  Brands Worked With:

  Maybelline, Amazon Fashion, Be Bodywise, Qbik Designs, The Clothing Therapy, Geisha Designs and Dohr India.

• 89. Shreya Kapoor

  USP:

  Shreya Kapoor has the best investment tips to generate passive income.

  About the creator:

  Shreya Kapoor is an Indian content creator who covers several financial concepts like investment, mutual funds, taxation, government policies, trading etc on Instagram. She guides her followers to ethical investments with promising gains. Shreya Kapoor lists important points to consider before purchasing assets like gold or real estates. She helps people get easy access to low interest loans, passive income sources, casebacks and tax benefits.

  Shreya Kapoor predicts market future by analysing current trends. This allows her to offer her opinions on price changes and money making opportunities. How content covers many areas where you can save resources and generate higher returns.

  KPIs:

  1. Shreyaa Kapoor has a peculiar ability to mix humour with finance education, making her one of the most relatable social media influencers in India. Her content gets an engagement rate of 5.02% at an average of 233 likes and 144 comments.

  2. The fininfluencer presented a brand new way of buying gold, through Caratlane’s new gold gift card. Her explanation included the eGold card conversion into physical gold, no expiration date and the appreciation value of the product with time. The video received 229K views, 669 comments and 1079 likes.

  Brands Worked With:

  Carat Lane and Muthoot Finance

• 90. Shweta Arora

  USP:

  Shweta Arora has developed a reputation for providing tips, hacks and formulas to succeed in every Indian national exam.

  About the creator:

  Shweta Arora is an IIM Ahmedabad graduate with complete knowledge about MBA with guidelines to pursue the course with a well-rounded perspective. She helps people crack MBA entrance exams like CAT and get placements in the best institutions.

  Shweta Arora uploads new videos on money making, MBA, interview preparation, future skills, internships, B schools, learning applications etc. Her extensive understanding covers free online course suggestions, scholarships, money making opportunities, certification and learning hacks. She also recommends books for reference and explains technology's role in the education future.

  KPIs:

  1. Shweta Arora posts about MBA courses, colleges and interview preparations. Her descriptive milestone accomplishments and personal knowledge brings more audience to her profile everyday. Her posts have an engagement rate of 2.33%, averaging 10.77K likes and 2.5K comments.

  2. The content creator uploaded a reel about the minor AI program at IIT Ropar. She explained everything students can learn about AI, from scratch in this 9 month part time program. She even introduced the course teachers. The video has generated 542K views, 14.4k likes and 4.9k comments.

  3. Shweta Arora secured All India Rank 1 in international finance Olympiad.

  Brands Worked With:

  Scaler School of Business, IIT and Oswaal Books

• 81. Riya Upreti

  USP:

  Riya Upreti helps people set up their businesses. Her guidance covers legal obligations, investments and efficient operational framework for successful ventures.

  About the creator:

  From a college drop out to a successful businesswoman Riya Upreti’s journey is one of hard work, perseverance and inspiration. She is now actively sharing her knowledge on Instagram to millions.

  Riya Upreti is known as Riyaelity on Instagram. She has witnessed quick growth in following since lockdown due to her simplified teaching capabilities. Riya motivates people to dream big and take every effort to reach their goals. She is especially a role model for young women who wished to start their entrepreneurial ventures.

  Riya Upreti breaks down the success factors of different businesses. She takes Real world learning from present business tycoons and compiles the knowledge in her Instagram content.

  KPIs:

  1. Riya Upreti shares new business ideas, entrepreneurship stories, growth hacks, business development strategies, online growth tips, legal advice and more on her Instagram profile everyday. People spend considerable time viewing her posts, as a result the social media influencer has an engagement rate of 4.89% at 24.9K likes and 203 comments average.

  2. Riya Upreti shared a clip from an extended YouTube podcast on I'm Legal Baba’s channel. She talked about her income sources in the video, with helpful tips. The Instagram post currently has 569K views, 16.4K likes and 73 comments.

  Brands Worked With:

  Odoo and Nykaa

• 92. Damini Tripathi

  USP:

  Damini Tripathi is a digital marketing Guru. She has hands-on experience with the latest tools that elevates your online marketing efforts.

  About the creator:

  Come over to Damini Tripathi’s Instagram handle, here you will find everything you need to scale as a digital marketer. She has the best selection of secret tools that complements your SEO, email marketing, content marketing, designing and advertising initiatives.

  While Damini Tripathi uploads detailed tutorials on every digital marketing concept, she also addresses the lesser known tricks that can be an industry game changer. Furthermore, the social media influencer addresses Chat GPT’s role in the digital marketing future and helps you transition the technology into your existing work process. Another factor that sets Damini Tripathi apart is her enthusiasm to mimic famous TV and movie characters while educating her audience.

  KPIs:

  1. Damini creates content with the purpose of simplifying her audience's digital journey. She has mastered all digital marketing aspects and she offers that knowledge on Instagram. As a result the social media influencer has an engagement rate of 2.48% at 2.6K likes at 893 comments on average.

  2. Damini talked about an extension designed to help small businesses rank on Google my business. She walked her audience through the extension installation and use. The video currently has 55.9K views, 2.52K likes and 28 comments.

  3. The social media content creator leverages short videos to explain digital marketing secrets and tricks. Her reels have an engagement of 7.8% at 122K average views.

  Brands Worked With:

  Google and Facebook

• 93. Unnati Malharkar

  USP:

  Unnati Malharkar entertains her followers through acting, dance and music. She also creates content inspired by relationships.

  About the creator:

  Unnati Malharkar is a famous fashion, beauty and lifestyle content creator, known for her cutesy couple content with Manav Chhabra. She has also achieved tremendous success in fashion.

  Unnati has famously walked the Lakme Fashion week. The diva possesses impeccable eyes for style and creativity. She compiles the best outfits and accessories into short transitions to evoke reactions from her community.

  Unnati Malharkar leads a luxurious lifestyle that inspires many to follow in her footsteps. She meets many interesting people as she journeys across countries and cities. For instance, Unnati Malharkar had the opportunity to meet Formula 1 sensations Carlo Sainz and Charles Leclerc.

  KPIs:

  1. Unnati Malharkar is amongst the most followed social media influencers in India. Her content on skin care, travel, fashion and accessorization gets a worldwide audience taking her engagement rate to 6.29%, at 56.7K likes and 291 comments average.

  2. The influencers reel in fashionable white outfits during her visit to Provence, France sparked audience interest, resulting in 263K views, 24K likes and 125 comments within 11 hours.

  3. She is the Indian social media influencer to be felicitated as the “Cultural Ambassadors Of India” by Google and Meta.

  Brands Worked With:

  L'Oreal Paris, H&M, Miakee, Zara, Prada, Qua, TRESemmé, Mango and Nefsfinds.

• 94. Tarini Shah

  USP:

  Tarini Shah’s involvement in many things, makes for a diverse content portfolio that attracts different audiences. The influencer offers a safe space to share and be heard.

  About the creator:

  Tarini Shah has developed a market reputation as a beauty, fashion and lifestyle content creator. She came into the public spotlight with her mimicry, acting and lip-sync content. Her videos are inspired by relatable topics which allows the social media influencer to resonates with her audience. She strives to give her followers the best of everything.

  Tarini has partnered with famous beauty and fashion brands. She promotes products by using them in a consumer-centric setting. The popular Indian social media influencer also has a famous podcast called “Tea With Tarini” where she shares her struggle and successes, while revealing her happiness secrets.

  KPIs:

  1. Tarini Shah perfectly seeps into multiple verticals. She shares travel vlogs, offers the best skin care routines, interacts with famous celebrities and more and shares the moment with her audience. Tarni Shah enjoys an engagement rate of 7.08%, at 32.9K likes and 182 comments on average.

  2. Hot heartwarming poetry to all sisters on raksha Bandhan, got amazing responses from the viewers. The video got 370K views, 20.5K likes and 194 comments within hours.

  3. Tarini Shah won the Exhibit magazine's “Budding Influencer of The Year Challenger” award.

  Brands Worked With:

  The Ordinary, Maybelline, Freakins and Nykaa

• 95. CA Palak Rathi

  USP:

  CA Palak Rathi helps followers get benefits from calculated investments, government policies and other avenues.

  About The Company:

  Chartered accountant Palak Rati is the hidden gem of the Indian Finance world. She is known for giving important government rules and regulations updates.

  CA Palak Rathi is reaching new people everyday for multiple reasons. She is Widely known for simplifying tax filing. The finance educator also specifies the policy differences in health, heavy industry, technology, petroleum, civil aviation, energy, textile, railways, pension and other sectors. You can Save your financial resources from scams and fraudulent schemes by following Palak Rathi’s advice. Furthermore, Palak Rathi helps you avail government initiatives and save on transactions like train ticket bookings, gas automobile, electricity bill and medicines.

  KPIs:

  1. CA Palak Rathi’s important government updates and financial learning content generate an engagement rate of 3.21%, averaging 8.9K likes and 384 comments.

  2. The Indian social media influencer introduced the new TRAI DND 3.0 application launched by the ministry of communication for smartphones. She explained the entire installation process and posted installation tips in her video which received 92.5K views, 2.6K likes and 45 comments.

  3. CA Palak Rathi uploads at least 9 short videos on a profile every week. She compiles complex information into simple terms in her reels, which have an engagement rate of 3.71%, averaging 222k views.

  Brands Worked With:

  Make My Trip and collaborations with Government institutions like Labour Ministry, Ministry of Health and Family Welfare and Ministry of Petroleum and Natural Gas.

• 96. Shirin Sewani

  USP:

  Shirin Sewani seeps into every character and brings them to life. It is almost impossible to differentiate between her real and acting life.

  About the creator:

  Shirin Sewani has entertained the crowd with her impeccable acting skills in shows like Naagin and only for singles. She has also featured in numerous TV commercials and magazines. Now, Shirin has brought her creativity to Instagram and quickly acquired her seat amongst the top social media influencers in India.

  Shirin uploads funny clips, emotional acting and fashionable posts on Instagram. Her content is inspired by relatable topics like couple goals, motherhood, family, best friends, festivities and motivation.

  KPIs:

  1. The variety available in Shirin's content draws onlookers with different preferences. She gets thousands of profile visitors everyday which has effectively taken her engagement rate to 5.56%, averaging 19.7K likes and 290 comments.

  2. The social media influencer is a renowned celebrity on Facebook, YouTube and Instagram.

  3. Shirin's comedy skit on the wife giving directions to her husband and the humour that unfolds throughout the process was warmly received by the audience, generating 904K views, 27.3K likes and 276 comments.

  Brands Worked With:

  Pampers

• 97. Agasthya Shah

  USP:

  Agasthya Shah is renowned for presenting relatable memes that make fun of commonly accepted stereotypes.

  About the creator:

  Agasthya Shah comes with a free personality whose creativity is only limited by his imagination. The Indian social media influencer is known for his school memes, Bollywood jokes, funny videos, desi content and relatable memes. He takes on activities few have the courage to Undertaker, like living outside Shahrukh Khan's house for 24 hours or surviving 24 hours with nail extensions. Furthermore, people also enjoy his spoofs, eating challenges, Omegle video pranks, influencer drive along, travel vlogs etc.

  Agasthya Shah frequently collaborates with famous celebrities and artists. He takes extra to develop a connection with his large fan base by sharing his life moments and milestones.

  KPIs:

  1. Agasthya Shah won the “Break Out Comic Of The Year” award by popular choice at Cosmopolitan blogger awards.

  2. Agasthya’s dream pursuit leads to highly entertaining content with collaborations with top social media influencers. His relatable memes and viral reels bring an engagement rate of 16.71%, averaging 92.7K likes and 356 comments.

  3. Agasthya depicted the common stereotypes of a techno music lover in one of his videos. The funny video, with quirky dialogues, voice mimicry and well-framed shots generated 87.7K views, 4.3K likes and 72 comments in 6 hours.

  Brands Worked With:

  Boat, Frooti, Ferns And Petals, Netflix and Samsung

• 98. Ankita Sahigal

  USP:

  Ankita Sahigal's energetic performance can get you laughing your hearts out. She has an infectious personality that draws people to her content.

  About the creator:

  Ankita Sahigal has slowly but surely etched her name into the Indian comedy echelons. A specific comedy lover strata follows Ankita for her trending content. Ankita's posts are inspired by husband and wife lifestyle, couple goals, Indian wedding, in-law relationships etc. The artist consistently Innovates her creative arsenal to continue inspiring her growing community.

  Ankita Sahigal has successfully become one of the top comics in India through consistent talent display on Instagram and YouTube. She also reacts to memes and trendy Bollywood clips or music. She finds conical inspiration for her content from events happening around her.

  KPIs:

  1. Ankita Sahigal is the winner of cosmopolitan comic of the Year award Editor’s choice.

  2. The Indian social media influencers funny reels, husband and wife comedy and adventure vlogs have brought an engagement rate of 9.12% to Ankita's profile, averaging 59.9K likes and 433 comments.

  3. Ankita's comedy skit about The time her husband takes before leaving for his in law's place has gone viral immediately, generating 2.3M views, 59.7K likes and 375 comments in one day.

  Brands Worked With:

  Delhi Capitals and Amazon Mini TV and SMART Bazaar.

• 99. Chandni Bhabhda

  USP:

  In a stagnant comedy world, Chandni Bhabhda’s content introduces new mimicry flavours that captivates audience minds.

  About the creator:

  Chandni Bhabhda can entertain you with her acting skills. She can also bring a character to life by giving it a unique voice. The social media influencer is an individual of multiple talents. Her shows stream on OTT platforms with high viewership.

  Chandni Bhabhda is often seen collaborating with celebrities like Tanmay Bhat, Alia Bhatt, Kusha Kapila and Karan Johar. Her Instagram content opens the pandora's box of fun, comedy, nostalgia, music and inspiration. Here, people are introduced to Chandni’s different avatars which she plays to perfection. Her other content includes regional comedy, dance challenges, photoshoots, movie parodies and music.

  KPIs:

  1. Chandi Bhabhda's OTT series updates, movie reviews, dance challenges, fashion, Bollywood parody and comedy posts have an engagement rate of 8.19%, averaging 36.7K likes and 168 comments.

  2. The content creators Instagram video during the raksha Bandhan celebration showcasing that one sister who always complains about everything, connected with the audience. The funny reel has 748K views, 46.3K likes and 246 comments.

  3. The mimicry artist won Cosmopolitan’s “Emerging Comic Creator Of The Year Award - Editors Choice” in 2024.

  Brands Worked With:

  Amazon Mini TV and Universal Pictures India

• 100. Srishti Garg

  USP:

  Srishti Garg has the ability to deliver interactive, funny and emotional content while maintaining a serious face.

  About the creator:

  Srishti Garg’s unbound humour and creative imagination allow her to reach new levels of relatability. She witnessed instantaneous rise to social media popularity through her funny skits. She particularly draws the attention of the young populace, who are taken in by her trendy pop-culture references.

  Moreover, Srishti Garg continues to expand into new segments like singing and fashion. She has worked with multiple skincare and beauty brands. The social media influencers charm and character, paired with sarcasm brings out a unique aura that compels people to stop and scroll through multiple posts.

  KPIs:

  1. Srishti Garg posts about workout, singing, acting, festival delights, outfits of the day, travel stories, milestones and much more on Instagram. Her posts have an engagement rate of 6.05% at 22.4k likes and 200 comments on average.

  2. Srishti Garg created a post for loreal Paris India's hydraulic acid serum and hydraulic acid water cream. She promoted the products by incorporating them into her everyday lifestyle. The now viral post has 223K views, 11.5K likes and 76 comments.

  3. The social media influencer maintains consistency in her reel uploads. The short video format brings an engagement rate of 6.79% to her profile at 397.8K average views.

  Brands Worked With:

  L'Oreal Paris, Ponds, Blink It and Kama Ayurveda