Social Media- What is it?
For some, it is a platform to kill time. For some, it is a detour from the real world. Many consider it a source of entertainment and information, and then, there are those for whom it is a profession.
Yet, at its core, for all, it’s a platform that connects the entire world.
While it began as a small online community, it has now grown into a large ecosystem that is used by millions of people who interact daily.
So, what led to the social media hype in India, and who’s grabbing all the attention anyway?
With India being one of the most active social media industries in the world, the answer is, unsurprisingly, social media influencers. These famous social media influencers in India from various sectors, like fashion, beauty, sports, fitness, health, etc, create interesting, informative content and attract large audiences that hang on to their opinions and recommendations.
These Indian social media influencers have a unique ability to enthral their audiences and keep them hooked with their content that depicts real lives, Indian regional tastes, and regional humour that audiences instantly relate to. Now here’s where it gets interesting for brands.
The audience on social media is not just passive viewers, but they could be the next buyer in line.
This is where brands swoop in, and they quickly capitalize on this; they benefit from these Indian social media content creators' already established communities to promote their products and services. This way, the brand manages to reach a targeted audience through the influencer while providing relevant content, thereby winning over the audience.
As the top influencer marketing agency in India, we have successfully helped marketers attain their objectives by leveraging prominent opinion leaders in every niche. Below is the list of the top social media influencers in India that lead the way.
Let’s explore!
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![Jannat Zubair]()
1. Jannat Zubair
Followers: 51.2 MEngagement Rate: 1.16%About the Creator:
Jannat Zubair is a television actress and one of the most famous Indian social media personalities in the entertainment industry. Jannat has added up on different TV shows, Bollywood films, and music videos. Her content mix encompasses tutorials on fashion and beauty, posts on lifestyle, and travel vlogs. In addition to that, she has also started a modest clothing line named “Nayaab”. Jannat was featured on the Forbes 30 Under 30 Asia list in 2022. Jannat has collaborated with Carnival Magic Park in Thailand, Amazon Fashion, Renee, Prime Video, etc.
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2. Anushka Sen
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Followers: 39MEngagement Rate: 0.63%About the Creator:
Anushka Sen is adored by her followers for her acting skills and social media content, including transitional videos, lip-syncing videos, and fashion content. Anushka Sen has become one of the top social media stars in India by creating content about fashion, lifestyle, trendy reels, and personal moments. In her outfit posts, Anushka frequently highlights Gen-Z-influenced fashion trends. She typically presents herself in young and contemporary fashion styles accompanied by minimalistic ornaments and fashionable shoes, which attract her audience’s attention to her sense of style and fashion.
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3. Bhuvan Bam
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Followers: 21 MEngagement Rate: 4.29%About the Creator:
Bhuvan Bam is one of India's most influential people, with humour being considered his strongest asset. He became famous initially by posting videos on his YouTube channel, BB Ki Vines, which contain humorous skits and characters that touch upon many people’s experiences. Bhuvan also got the opportunity to walk the red carpet at the Cannes Film Festival in 2019. With his comedy sketches, Bhuvan continues to influence and entertain a vast audience with his versatile content.
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4. Ashish Chanchlani
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Followers: 18MEngagement Rate: 2.67%About the Creator:
As one of the most popular social media personalities in India, Ashish Chanchalani has been entertaining his audience with his skits and humour for years now. He is among the favourite comedians on social media in India for Gen Z and Millennials. Ashish's videos often parody everyday situations, which makes them highly relatable to his audience. In 2022, Ashish was recognized in the Forbes India 30 Under 30 list for his impact in the digital content space. He also partnered with some top-notch brands, including inDrive, Kitkat, Airtel, Jio Cinema, Puma, Renee, Sony Pictures, Marvel, etc.
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5. Prajakta Koli
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Followers: 8.8 MEngagement Rate: 2.1%About the Creator:
You must know Prajakta Koli as ‘Mostly Sane,’ one of the individuals with immense social media influence in India. Her career started on YouTube when she was posting daily funny videos by being herself and using her creativity. Prajakta has been a global ambassador for YouTube’s ‘Creators for Change’ initiative. The simplicity and the humour that Prajakta brings to the table make her one of the most adored social media personalities in India.
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6. Kusha Kapila
![Kusha Kapila]()
Followers: 4.4 MEngagement Rate: 3.17%About the Creator:
Kusha is best known for her content on witty takes on everyday life, which makes her audience laugh while also offering a fresh perspective on social issues. She is best known for her hilarious and relatable sketches featuring characters like Billi Maasi and Monday Aunty, which have become fan favourites. Kusha took advantage of her creativity and knack for relatable humour to build a strong community on social media. She has also stepped into acting, making a name in movies like Masaba Masaba, Ghost Stories, Sukhee, and Thank You for Coming.
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7. Shivesh Bhatia
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Followers: 3.7 MEngagement Rate: 0.41%About the Creator:
Shivesh shares detailed baking tutorials, tips, and hacks to help both novice and experienced bakers create delightful desserts at home. Shivesh has mastered the art of making desserts that appeal to the eye and are mouth-watering. He posts mostly on how to bake easily, following recipes, food styling tips, and making pretty Instagram-worthy desserts. His Instagram feed contains a lot of colourful and carefully arranged images of cakes, cookies, and other similar snacks that aim at motivating his followers to bake.
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8. Nancy Tyagi
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Followers: 3MEngagement Rate: 7.9%About the Creator:
Nancy Tyagi’s unique blend of self-made fashion and inspiring storytelling makes her a standout social media influencer amongst Indian creators. On her Instagram, Nancy has started a fascinating series called “100 Days of Outfit From Scratch,” in which she either takes inspiration from other designs or creates her own from scratch. She herself buys the fabric and raw materials, stitches the dress, and models it as well. She has partnered with CaratLane Jewellery, Sonata, Tata Neu, Meesho, Savana, WOW Skin Science, MARS Cosmetics, etc.
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9. Karron S Dhingra
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Followers: 2.4 MEngagement Rate: 1.93%About the Creator:
Karron S Dhingra, aka The Formal Edit, has established himself as one of the best male social media content creators in India. Karron’s content about formal dressing, combining urban clothing with classic silhouettes, has made him a trusted voice in men's fashion. He is known for breaking stereotypes about men's grooming and fashion, advocating that looking good leads to feeling good and boosting confidence. He also has a famous series called “Transformation,” which is adored by his audience and leaves them inspired.
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10. Dolly Singh
![Dolly Singh]()
Followers: 2MEngagement Rate: 1.46%About the Creator:
Dolly Singh is one of the top social media stars in India, best known for her hilarious skits and character sketches, and her ability to blend humour with everyday scenarios. Fashion is also a plus point for Dolly. She is also an actress who has acted in several web series and short films, such as ‘I Love Thane’ in the Modern Love Mumbai series and ‘Feels Like Home’, which was shown on Lionsgate Play. Dolly’s ability to endorse brands seamlessly in her content will leave you stunned; it’s the definition of authenticity and creativity.
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11. Komal Pandey
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Followers: 1.9 MEngagement Rate: 1.55%About the Creator:
Komal Pandey is among India’s top social media personalities because of her fearless appearance, unique style trends, and exploratory clothing combinations. Her career started through a fashion blog named “The College Couture,” and later she was involved with well-known platforms, including PopXo as well as Harper’s Bazaar Bride. On Instagram, she provides informative content in terms of fashion tips, styling videos, and beautiful pictures.
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12. Kritika Khurana
![Kritika Khurana]()
Followers: 1.8 MEngagement Rate: 1.53%About the Creator:
Kritika Khurana, famous for “That Boho Girl”, is one of the top social media influencers in India. Her “Outfit of the Day” videos are adored by millions, and due to this, Kritika quickly gained popularity. Kritika is a renowned creator in the fashion industry who is popular for her boho-chic aesthetics, cohesive and eye-catching outfits, and creative layering techniques. Kritika’s style is usually boho-chic aesthetics with a mix of vibrant patterns, eclectic accessories, and creative outfit combinations.
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13. Manav Chhabra
![Manav Chhabra]()
Followers: 1.6 MEngagement Rate: 1.11%About the Creator:
Manav Chhabra, popularly recognized as Mr. MNV, is a top-notch Indian social media influencer of fashion, lifestyle, and travel, among others. His content relates to various angles such as fashion, lifestyle, travel vlogs, and entertainment while also recounting personal experiences. Manav's content on Instagram includes fashion tips, styling advice, fun challenge videos, viral trends, and insights into his personal life, including his relationship with Unnati.
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14. Masoom Minawala Mehta
![Masoom Minawala Mehta]()
Followers: 1.3 MEngagement Rate: 0.63%About the Creator:
Over the past ten years, Masoom Minawala has made a name for herself in India's fashion industry, where she has an established online presence that showcases luxurious clothing as well as markets local designers across the globe. Masoom aimed to captivate and motivate her intended audience by presenting a fusion of fashion inspiration, educational insights, and personal narratives in her content. Her work has earned her a spot on several notable lists, including Forbes Asia’s 30 Under 30 and GQ’s Most Influential Young Indians.
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15. Savi & Vid
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Followers: 1.2 MEngagement Rate: 0.77%About the Creator:
Savi and Vid, the founders of Bruised Passports, began their travel escapades more than ten years ago with an urge to travel the world and blog about it. They create material that covers everything from luxury travel to road trips and everything in between, which puts their audience in a vast demographic. These two travel creators are most famous for posting beautiful and exciting travel videos, interesting travel narratives, and useful travel advice.
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16. Tanya Khanijow
![Tanya Khanijow]()
Followers: 1.2 MEngagement Rate: 2.79%About the Creator:
Tanya’s travel content goes beyond mere aesthetics; she dives into the essence of the places she visits and the local cultures she explores. People are mesmerised by Tanya’s travel content. After quitting her 9-5 job, Tanya chose to pursue her passion for travel and content creation. She distinguishes herself as an offbeat world traveller. Tanya tells her experiences using travel guides that would open your eyes with beautiful images and personal anecdotes. She hopes that fellow travellers will gain inspiration from her adventure or maybe even some help on their trips.
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17. Aashna Hegde
![Aashna Hegde]()
Followers: 1 MEngagement Rate: 9.23%About the Creator:
Aashna Hegde is a popular model and social media influencer in India who is a go-to source for style inspiration and beauty tips for the Indian audience. On Instagram, Aashna shares some of her modelling shots, lifestyle content, and beauty tutorials. She has appeared in several music videos, such as “Dooriyan” by Zaeden, “Befikar” by Tanzeel Khan, and “Bas Tu Dikhti Hai” by Aditya Kumar. The creator has also collaborated with several top brands like Maybelline, Samsung, Levi’s, Tanishq, Lux, Nykaa, Kult, Marks & Spencer, etc.
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18. Aakriti Rana
![Aakriti Rana]()
Followers: 1 MEngagement Rate: 3.36%About the Creator:
Aakriti is one of the top Indian social media influencers for travel-related content. She is completely candid about her experiences in places she visits, be they good or bad experiences. Aakriti provides all details, like when the best time to visit the place and how many days you need for your visit. Aakriti has visited a lot of countries like Australia, Jordan, Mexico, the US, Alaska, Sri Lanka, Uzbekistan, the Maldives, Georgia, the UAE, and Iceland and informed her followers about her experience. She has collaborated with Air India, Zayed International Airport, Visit Abu Dhabi, Jamala Wildlife Lodge, etc.
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19. Aashna Shroff
![Aashna Shroff]()
Followers: 1 MEngagement Rate: 2.86%About the Creator:
Aashna Shroff is known for her sophisticated fashion insights and adventurous travels, which spellbind her audience with her charm and quality fashion content. She has made many contributions, particularly in the field of fashion and beauty.
Aashna studied Fashion Business at the London College of Fashion and established an online clothing store, “The Snob Shop”. Aashna has partnered with Lakme, Benefit Cosmetics, Uniqlo, Simple Skincare, Charlotte Tilbury, Nykaa, etc.
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20. Avneet Kaur
![Avneet Kaur]()
Followers: 31.4 MEngagement Rate: 0.34%About the Creator:
Avneet Kaur is a popular Indian actress and social media star who has left a remarkable mark in the Hindi television and film industry. She seamlessly blends dance, music, acting and other entertainment niches into captivating for maximum audience coverage. Avneet Kaur brings her entertainment versatility to Instagram. Avneet relentlessly takes on new challenges to push her creative boundaries. Avneet Kaur is now the youngest Indian actress to appear at the Cannes film festival.
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21. Dhruv Rathee
![Dhruv Rathee]()
Followers: 16.3 MEngagement Rate: 3.95About the Creator:
Dhruv Rathee is known for his controversial yet reality grounded opinions on social issues that affect everyday citizens. Dhruv Rathee's social media content undergoes in-depth fact checking and research. He strives to present unbiased truth to his audience. Dhruv Rathee is amongst the most followed and successful Indian social media influencers. He covers topics like business models, social cultural issues, science, geopolitics, history, current affairs, finance and politics on his social media profiles. He presents the good and bad side of every issue. Dhruv Rathee’s unwavering commitment to present the honest truth, helps millions stay on track with the present events.
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22. RJ Karishma
![RJ Karishma]()
Followers: 6.9 MEngagement Rate: 4.36%About the Creator:
With her amusing ways of amplifying ordinary events and colloquially honest style, RJ Karishma manages to entertain her audience on another level. She depicts everyday life with a comedic twist. Her sketches feature exaggerated characters and situations, which makes her videos highly entertaining and relatable to a wide audience. Karishma was featured by Cosmopolitan on Women’s Day 2024 as one of 5 women who ‘got it all. Karishma also got the opportunity to walk on the red carpet at the Cannes Film Festival in 2024.
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23. Aashika Bhatia
![Aashika Bhatia]()
Followers: 6 MEngagement Rate: 0.30%About the Creator:
Aashika is a fun and engaging social media influencer in India known for creating trending reels, fashion, and adventurous lifestyle content. Aashika Bhatia started her career as a child actor and appeared in many popular TV shows, and she even played Salman Khan's sister in the movie Prem Ratan Dhan Payo. Aashika’s reels usually contain comical sketches, trendy choreographed steps and viral trends that depict her playful as well as inventive character. Her fans love these shorts and she provides them with an interesting and lively content. Aashika was featured on the cover of Fablook Magazine as a rising star in the world of entertainment in December 2023.
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24. Apoorva
![Apoorva]()
Followers: 4.3 MEngagement Rate: 5.80%About the Creator:
Apoorva is one of the social media content creators in India whose work has not gone unnoticed in the industry. Apoorva, who is also known as ‘The Rebel Kid’. She creates hilarious and relatable comedy videos, travel vlogs, and GRWM fashion videos. She is known for her witty takes on everyday life, creating short skits which are extremely relatable. Apoorva was ranked 2 in the Forbes Top 100 Digital Creators list in 2023.
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25. Mithila Palkar
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Followers: 4 MEngagement Rate: 0.88%About the Creator:
Mithila Palkar has earned scores of cheers and applause throughout her acting career. After playing multiple characters and bagging several awards for her performances, she is now actively achieving milestones as a social media influencer in India. Mithila Palkar's Instagram profile highlights her luxurious lifestyle. The content creator shares everyday moments from film shoots and travels. She creates content around style trends, comedy, brand promotions, skincare routines, shoot behind the scenes etc. She also worked with One Plus, Herbal Essence India, Nimbooz, Myntra, Alan Bungles India and Vivo.
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26. Isha Borah
![Isha Borah]()
Followers: 1.9 MEngagement Rate: 2.20%About the Creator:
Isha Borah is constantly combining different styles to bring her inspiration to life. She picks outfits that match specific occasions. Isha Borah’s Instagram profile presents fashion hacks, bridal outfits choices, festive wear, accessories and more through her creative imagination. The Diva’s style varieties are brought to life with right colours and backdrops. She aims to impart valuable life lessons to help her audience achieve physical and mental well-being. Isha Borah also partnered with top brands including H&M, Laura Mercier, Zara, Aldo Shoes, Indriya and Fenty Beauty.
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27. Dharnaa
![Dharnaa]()
Followers: 1.7 MEngagement Rate: 19.7%About the Creator:
Dharna is one of the few creators whose everyday content as well as brand promotions is loved by her audience. She naturally fits brands into her storytelling style. She has a talent for turning mundane moments into comedies that connect with millions; thus, people love all her content. Dharna’s videos often incorporate life situations exemplified by a touch of humour which represent Indian culture and family relations. One of the most important things about Dharna is that she really cherishes creative freedom in her partnerships with brands.
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28. Yuvraj Dua
![Yuvraj Dua]()
Followers: 1.1 MEngagement Rate: 7.22%About the Creator:
Yuvraj Dua makes people smile from his natural comedic take that spreads joy and laughter. He is known for witty reels and humoristic angles to life’s mundane issues. Dharma Productions took notice of Yuvraj’s wit and spontaneity and had him tutor Ranveer Singh on the way people talk in West Delhi for the movie “Rocky Aur Rani Ki Prem Kahaani.” Yuvraj won the Comic of the Year 2024 Award by Cosmopolitan. He also partnered with brands like Samsung, Max Life Insurance, Amazon Fresh, Swiggy, Google, Lenovo, etc.
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29. Nitibha Kaul
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Followers: 1 MEngagement Rate: 1.81%About the Creator:
Nitibha Kaul went into a full-time content creator mode after quitting her Google job. One of the best social media influencers in India is creating waves of fun laughter and excitement on Facebook, Instagram, Twitter, Snapchat and YouTube. Her different passions overlap into one another to create a blend of colourful, stylish and adventurous Instagram content. Nitibha Kaul is involved in music, acting, makeup, fashion and travel. She is blessed with an eye for detail and ability to effortlessly put together outfits for vacation parties or casual functions. Her unbiased opinions add new followers to her growing community.
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30. Siddharth Batra
![Siddharth Batra]()
Followers: 254KEngagement Rate: 4.85%About the Creator:
Siddharth is one of the best social media influencers in India for male fashion. He is also a rule breaker in traditional clothing styles who has come forward with his own definition of metrosexuality. On his Instagram, he covers elegant photoshoots, makeup tutorials, and casual daily fashion and skin care advice. He also posts edgy and unconventional looks that sometimes are androgynous and combine elements of both male and female outfits. Siddharth was ranked 4th in Forbes India’s Top 100 Digital Stars in 2023.
Before You Go
In the heart of India's growing social media market stand the leading social media influencers. Behind their success are years of hard work and dedication towards improving themselves and providing audience value one post at a time. These internet personalities have set high niche benchmarks with consistency, omnichannel presence, creativity, and real-world understanding.
India's top social media influencers act as sources of information and inspiration within their communities. Businesses harness this credibility in branded content to improve their market positioning.
