Chennai has always had its own sense of style, deeply rooted in tradition, culture and trends. From the timeless Kanjeevaram sarees and temple jewelry to classic South Indian aesthetics, the city has always celebrated its rich fashion heritage.
At the same time, the rise of social media platforms has opened new opportunities for fashion brands to connect with their target audience in a more authentic and relatable way. Fashion content creators are now leading this space and becoming the key opinion leaders for brands by blending traditional fashion with modern styling.
Today, top fashion influencers in Chennai are shaping consumer preferences and driving conversations around fashion choices. Through engaging and relatable content, they have built strong communities, making them highly influential among their followers. For brands, this is the right moment to collaborate with these creators to reach the right audience, increase visibility, build trust and drive conversions. Since influencers have already built trust, their recommendations naturally help brands gain recognition and build a loyal audience.
Here is a great example of how Pothys, Chennai’s iconic heritage silk brand, collaborated with Chennai’s local fashion influencers to reach younger audiences and build a stronger community around traditional fashion — proving how influencers shaping fashion trends and consumer decisions, brands are increasingly partnering with creators to create authentic connections with their audiences while driving visibility and engagement.
That’s exactly why our top influencer marketing agency in India curated a list of the top fashion influencers in Chennai who are building engaged communities across platforms and helping brands gain the attention that they deserve.
List of the Best Fashion Instagrammers in Chennai
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![Sahitya Jagannathan]()
1. Sahitya Jagannathan
Followers: 861KEngagement Rate: 1.46%About the Creator:
Sahitya Jagannathan is widely recognized as one of the leading fashion influencers in Chennai, known for elegant style and a strong digital presence. Sahitya creates content around fashion, beauty, and lifestyle, making her relatable yet aspirational for the audience. Apart from being a content creator, she has also worked as a model and TV anchor.
Over the years, Sahitya has collaborated with several renowned global and luxury brands like Mango, ALDO Shoes, Marc Jacobs, and Swarovski, making her a preferred choice for fashion and lifestyle campaigns. Adding to her achievements, she also won the Miss Chennai title, which helped establish her identity in Chennai’s fashion industry.
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2. Divyalakshmi S
![Divyalakshmi S]()
Followers: 833KEngagement Rate: 1.25%About the Creator:
Divyalakshmi S has built a strong identity among Chennai’s fashion influencers through her energetic personality and engaging content. Her content feels vibrant, expressive, and highly engaging for her audience. Her keen eye for every detail and trending fashion has helped her stand out in Chennai’s creator community.
Divyalakshmi S is known as a BOI-recognised creator who received several awards, including the Reels Awards. She has also been featured on notable platforms, including Ananda Vikatan, Cinema Vikatan, and the Meta India website. Her collaborations across fashion, beauty, and lifestyle brands reflect her versatility and strong audience engagement.
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3. Sushmita Agarwal
![Sushmita Agarwal]()
Followers: 489KEngagement Rate: 2.01%About the Creator:
Sushmita Agarwal is one of Chennai’s well-known fashion content creators, known for her body-positive fashion content and relatable styling inspiration. Through her creative reels, Sushmita shares content around Chennai’s modern fashion, everyday wearable styles featuring ethnic outfits, trendy casual wear, styling tips, and affordable fashion ideas.
Apart from being a fashion creator, she has also launched her own clothing label, “Sush”, reflecting her personal style and fashion sense. She has partnered with several brands, including IMAX India, Unlimited Stores and Loosey Goosey by Ravina, making her one of the best fashion influencers in Chennai for fashion brands.
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4. Abinya Sekar
![Abinya Sekar]()
Followers: 387KEngagement Rate: 2.12%About the Creator:
She is regarded as one of the best fashion Instagrammers in Chennai and is recognized for her smart fashion sense and locally inspired content. Her content reflects a mix of modern styling, everyday fashion, GRWM, and lifestyle experience, making her highly relatable to her audience.
Abinya also creates content related to fashion, beauty, travel, food, and lifestyle, offering her followers a well-rounded digital presence. Her ability to put regional and everyday elements in trendy fashion has helped her build a strong connection with audiences in Chennai and beyond.
She has also collaborated with notable brands like Nykaa, Samsung, Twin Birds, and various fashion, beauty, salon, and lifestyle brands through influencer partnerships and promotional campaigns.
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5. Shamshad Begum
![Shamshad Begum]()
Followers: 356KEngagement Rate: 1.69%About the Creator:
Shamshad is a Chennai-based fashion influencer and digital creator recognized for her chic fashion choices and elegant styling aesthetics. Through her content, she showcases a blend of elegance with relatable everyday experiences.
Shamshad has built a strong digital presence through authentic and personality-driven content, which perfectly aligns with the audience across South India. She is also known as an ex-contestant of Miss India 2005, which further adds to her presence in the fashion industry. With a highly engaged audience and strong regional influence, Shamshad has become a preferred choice for fashion brands targeting South Indian consumers.
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6. NOOPUR KALRA
![NOOPUR KALRA]()
Followers: 249KEngagement Rate: 2.1%About the Creator:
Noopur Kalra is one of the top fashion influencers on Instagram in India, known for blending modern fashion trends with elegant ethnic styling. She mainly creates content around Chennai’s fashion culture with a mix of traditional outfits, casual wear, festive looks and contemporary styling inspiration. With her aesthetic and approachable style, Noopur has built an engaged community on Instagram by showcasing ethnic fashion to create relatable everyday content. Over the years, she has collaborated with brands like True Browns, Rerun, Inaya Accessories, Crocs India, and Samsung India.
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7. Subiksha Venkat
![Subiksha Venkat]()
Followers: 167KEngagement Rate: 1.09%About the Creator:
Subiksha Venkat is one of the top fashion influencers on Instagram in Chennai, known for her elegant aesthetics and distinctive sense of style. In her content, she effortlessly blends modern fashion trends with traditional culture.
Along with fashion, Subiksha also creates content in different niches, including travel and lifestyle, making her Instagram feed diverse and highly relatable. Her polished storytelling style and creative visuals have helped her build a strong community on Instagram while establishing herself as a preferred creator for premium and lifestyle-focused campaigns. Some of the renowned brands, such as Flipkart, L'Oréal, Dyson, Myntra, and MAC Cosmetics, have collaborated with her, further strengthening her position in Chennai’s fashion and lifestyle influencer space.
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8. Swetha Renukumar
![Swetha Renukumar]()
Followers: 139KEngagement Rate: 1.56%About the Creator:
Swetha Renukumar is a leading fashion influencer on Instagram in Chennai who is admired for her approach to fashion and lifestyle content. Her style reflects modern trends, minimal aesthetics and wearable fashion, making her a relatable inspiration for an audience interested in everyday styling and conscious fashion choices.
Through aesthetically curated visuals and engaging storytelling, Swetha has established herself as a trusted voice in Chennai’s fashion and lifestyle creator space. Her content appeals to followers looking for fashion inspiration that balances style, comfort, and real-life relatability.
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9. Priyadarshini Vijayakumar
![Priyadarshini Vijayakumar]()
Followers: 125KEngagement Rate: 1.4%About the Creator:
Priyadarshini is a Chennai-based fashion influencer, fashion expert, and digital creator known for her trend-focused content and unique fashion sense. Through her content on Instagram, she shares fashion opinions, styling inspirations and insights into the latest trends, making her a well-known voice in Chennai’s fashion space.
Priyadarshini also creates content across multiple niches, including fashion, beauty and lifestyle, giving her audience a mix of style inspirations and everyday experience. She has worked with some of the top brands, including L'Oréal, Nykaa, Marks & Spencer, Fortune Foods, FBB, and Green Trends.
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10. Aishwarya & Priyanka
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Followers: 116KEngagement Rate: 1.06%About the Creator:
Aishwarya Suresh and Priyanka Suresh are among the top fashion Instagrammers in Chennai and the creative minds behind the popular Instagram page, Sisters Lifestyle Diary. Together, they have built a strong digital presence by creating engaging content around fashion.
Aishwarya and Priyanka beautifully blend modern fashion trends with Chennai’s culture, lifestyle, and local experiences, making their content authentic and regionally relevant. The sisters have expanded their recognition in the creator industry by receiving awards such as “Best Lifestyle Influencer 2022” and “Reels Awards Winner.”
Conclusion
As Chennai continues to grow as a prominent fashion hub, influencers are playing a key role in shaping fashion trends within South India. From ethnic fashion and luxury styling to street fashion and modern style inspiration, these creators have built highly engaged communities through authentic and reliable fashion content.
However, partnering with Chennai-based fashion influencers has provided a big break for brands to connect with niche and regional audiences more genuinely. Their strong audience trust, trend-driven content, and cultural relevance make them valuable partners for fashion campaigns aiming to drive visibility, engagement, store visits and brand recall.
