Influencer Marketing makes sense because, around 70% of the audience are more likely to purchase a product endorsed by celebrities/influencers. ( collectivebias.com )
Influencer Marketing Advantages:
- Credibility and Trust
- Increasing brand awareness and customer engagement
- Conversion of leads into sales
- Boosts SEO
- Delighted customers
Let’s take one by one in detail
Influencer marketing helps you to expand your business turnover rapidly. Owing to the numerous benefits of influencer marketing, you’ll see a spike in your turnover. Let’s take a look at these advantages which give us the reasons why using influencers in marketing can generate higher quality leads and ultimately sales.
Credibility and trust
The influencers have the upper hand on the purchasing decision of the customers. The faith they build with their followers, because of this their opinion matters a lot. A simple review from an influencer helps a brand to increase their sales by a greater margin. After that comes the important role of brand to deliver the product and satisfy the need of the customers, so that the trust of influencers as well as customers is maintained.
Increasing brand awareness and customer engagement
There are influencers who have particular interest and lifestyle and while promoting the particular brand, the target audience is applicable. That’s why using influencers in promotion can also boost your engagement rate. So, it’s not just the wide net they cast for you that makes a difference, but also their high engagement rates.
Conversion of leads into sales
The main goal of an organization is return and it is proven that the influencer marketing ROI is maximized. ROI is the measure of performance that helps to estimate how effective your investment is. Also evaluate the ratio of how long and how much a brand is dependent on the campaign and how long it is run, and by the influencer chosen.
The SEO ranking plays an important role in determining the traffic/leads towards the website. The more you appear in the search results, the more traffic you are likely to see. The key to grow domain authority is the content and back linking. If brands are using influencers during promotion, they can get high-quality backlinks from them. The increase in traffic can be a powerful indicator for Google to push your website higher up in search rankings.
Besides the financial benefits, influencer campaigns can lead to many perks for your business. You can also provide valuable and informative content to your audience and get them attractive offerings.
You can start using influencers in marketing your content too. All you need to do is engage your influencers in the process of creating the content. The easiest way to do that is to have them review your offerings (like, unboxing) and share their reviews on social media. When brand is viewed by more people, the more potential consumers you can target in the market!