India's beauty industry has experienced a different aspect of growth driven not by celebrities promoting products in polished ad campaigns but by creators on Instagram who built their credibility by consistently sharing engaging content, honest product reviews, and a genuine connection.
These Indian beauty Instagrammers have built loyal, highly engaged communities on Instagram that trust their recommendations over any brand campaign, and they've become one of the most powerful voices shaping the way Indians discover and buy beauty products today.
That shift happened entirely on Instagram. Years ago, a new lipstick shade needed a magazine to get noticed. Now it needs only a reel from the right person. The entire journey of discovering a product and then buying it is driven by this platform.
Not to mention, Instagram rewards authenticity, consistency, and visual storytelling, and the beauty influencers on Instagram in India who've been creating content are the ones influencing what Indians put on their skin and in their makeup bags every single day.
We as a top influencer marketing company in India, have worked with major beauty brands to launch successful beauty influencer marketing campaigns on Instagram. Through that experience, we've curated the list below of the best beauty Instagram influencers in India, so you can find the perfect partner for your brand.
Top Beauty Influencers on Instagram in India
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![Malvika Sitlani Aryan]()
1. Malvika Sitlani Aryan
Followers: 703KEngagement Rate: 1.48%About the Creator:
Malvika built her community through relatable makeup tutorials and grooming hacks that feel genuinely useful. Beyond product reviews, she's known for talking about self-love, personal growth, and mental health, which has made her feel less like a beauty guru and more like a trusted friend to her audience. This blend of vulnerability and expertise is rare in the influencer space. She continues to be one of the best-known names for beauty brand collaborations in the country.
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2. Komal Pandey
![Komal Pandey]()
Followers: 1.9MEngagement Rate: 3.25%About the Creator:
Komal is known for being a bold, experimental creator when it comes to makeup. She started out as a fashion content creator, but her love for beauty quickly grew into an equally strong niche, and today she is one of the most famous Indian beauty influencers on Instagram. She's known for her makeup looks that don't follow any beauty norms and unfiltered skincare advice that doesn't shy away from showing real skin texture and struggles.
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3. Jovita George
![Jovita George]()
Followers: 159KEngagement Rate: 2.19%About the Creator:
Jovita has made her own space in the Indian beauty industry by talking about different skin tones. Her tutorials focus on makeup looks and product reviews that actually suit Indian skin tones, from the right nude lipstick to foundation shades she covers all. She also uses her platform to speak openly about colorism, encouraging her audience to embrace their natural complexion. For brands genuinely trying to represent the full range of Indian skin tones, Jovita is one of the most credible voices to partner with.
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4. Ruchika Rathore
![Ruchika Rathore]()
Followers: 3.7MEngagement Rate: 4.07%About the Creator:
Ruchika started her career behind the camera as a video editor. Her content today combines fashion hauls, makeup tutorials, and travel diaries with glimpses of her personal life, giving her page a friendly, girl-next-door feel rather than a polished one. Her makeup content shows natural beauty rather than focusing on transformation, paired with a self-love-first attitude that resonates with younger followers. That relatability gives brands access to an already-engaged, Gen Z audience.
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5. Shreya Jain
![Shreya Jain]()
Followers: 425KEngagement Rate: 3.2%About the Creator:
Shreya has built a strong presence in India's beauty and fashion ecosystem, having worked as a beautician creating looks during Lakme and Amazon India Fashion Week and modeling for shoots in leading women's publications. That industry experience shows in the content. On Instagram, she shares a mix of makeup looks, product reviews, and recommendations under her page "Beauty in the Third World," combining her professional background with content that still feels accessible to everyday followers.
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6. Aishwarya Kandpal
![Aishwarya Kandpal]()
Followers: 201KEngagement Rate: 3.6%About the Creator:
There's a specific reason Aishwarya avoids filters on her skincare content: she spent years buying random products during a bad acne phase with no one to actually guide her, and she's said outright she doesn't want anyone else stuck in that same trial-and-error loop. So Indian Skin Blog reads more like an explainer than a highlight reel, why a routine works for one skin type and not another. Cosmopolitan India gave her their ITC Fiama Beauty Influencer of the Year award, and her audience has a reputation for checking the label before checking out.
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7. Simmy Goraya
![Simmy Goraya]()
Followers: 268KEngagement Rate: 2.5%About the Creator:
Simmy Goraya is a self-taught Indian beauty influencer on Instagram. She explains skincare and ingredients in a simple, achievable and funny way that doesn't feel like a lecture, and she's open about her own skin struggles instead of pretending everything's flawless. She's worked with Clinique, Olay, Myntra, and Maybelline, which says a lot about how much brands trust her recommendations. Also, her approach of combining makeup with humour makes her the most favourite beauty Instagrammer in India.
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8. Pooja Mundhra-Mahatme
![Pooja Mundhra-Mahatme]()
Followers: 588KEngagement Rate: 2.4%About the Creator:
Pooja built The Cozy Vibe as a fashion, travel, and lifestyle brand first, and beauty content grew out of that. Makeup usually shows up as part of a bigger picture, an outfit, or a trip rather than a standalone tutorial. That's useful for brands who want their product shown as part of someone's everyday life instead of reviewed on its own. Her aesthetic feed holds audience attention every time.
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9. Dhruvi Sachdeva
![Dhruvi Sachdeva]()
Followers: 30.1KEngagement Rate: 3.9%About the Creator:
Dhruvi is a certified Indian makeup artist on Instagram known for her "Glam Horoscope" series, where she creates a look based on each zodiac sign. It's a fun concept, but the technique behind it is solid; she's not relying on the gimmick alone. It's a good format for brands that want personality-driven content instead of a standard tutorial. Her content style is the reason behind her following.
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10. Roshni Walia
![Roshni Walia]()
Followers: 3.8MEngagement Rate: 2.25%About the Creator:
Roshni came from acting before she started creating beauty content, and it shows in how polished her videos look, with good lighting and clean framing. But she keeps her makeup looks practical, so even her more dramatic looks feel like something you could actually wear day-to-day, not just for special occasions. That mix of polish and relatability works well for brands targeting a younger audience.
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11. Lagni Panchal
![Lagni Panchal]()
Followers: 1MEngagement Rate: 1.5%About the Creator:
Lagni's page runs on fashion, lifestyle, home, and travel content built around aspirational, aesthetic-led storytelling rather than tutorials or product reviews. Her outfit posts, travel diaries, and home content give her a distinct visual identity on the platform, and that lifestyle-first approach makes her a fit for brands that want their products woven naturally into a broader feed rather than front and center in a GRWM.
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12. Dr. Bhagyashree
![Dr. Bhagyashree]()
Followers: 1.4MEngagement Rate: 2.5%About the Creator:
Dr. Bhagyashree is a qualified BNYS doctor and clinical cosmetologist who built her page around her own acne-prone skin journey, carefully flagging that she's "not a dermat" so her audience never mistakes her for something she isn't. That honesty has paid off: she was named Best Healthcare & Wellness Influencer (Jury's Choice) at the Impact Digital Influencer Awards, co-hosts the wellness podcast Yours Holistically, and has collaborated with Nykaa on their CSMS skincare routine. She's managed by Chtrbox, one of India's leading creator agencies.
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13. Yashi Tank
![Yashi Tank]()
Followers: 2MEngagement Rate: 6.97%About the Creator:
Yashi has been recognized as Beauty Influencer of the Year, and her Jaipur-based page runs overwhelmingly on beauty content layered with fashion and lifestyle. Her career is a case study in creator-to-entrepreneur: she went viral on TikTok, rebuilt her following on Instagram and YouTube after the 2020 ban, and co-founded the clothing label Yashnira with her partner, which now ships worldwide. That mix of beauty-first content and hands-on business ownership makes her a strong pick for brands looking for a long-term partner.
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14. Darshana Awasthi
![Darshana Awasthi]()
Followers: 1MEngagement Rate: 2.1%About the Creator:
Darshana has been recognized on top 100 influencer lists for her work across lifestyle, luxury, travel, parenting, and real estate, splitting her time between Mumbai and Pune. Beauty shows up on her page woven into a larger lifestyle narrative—GRWMs inside travel vlogs and product moments inside luxury hauls rather than as standalone tutorials, making her a fit for brands wanting placement inside an aspirational, high-net-worth feed.
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15. Chirag Sharma
![Chirag Sharma]()
Followers: 2MEngagement Rate: 1.9%About the Creator:
Chirag is a celebrity makeup artist with 9+ years of experience, known across the South Asian beauty circuit for his bridal transformations and engagement glam looks. His content is unapologetically technical, from full bridal makeovers and mehendi pairings to groom's makeup, and his reach crosses over heavily into Indian and Pakistani audiences, built in part on viral TikTok fame before the India ban. Brands looking for skilled bridal and glam content will find him a strong collaborator.
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16. Parul Garg
![Parul Garg]()
Followers: 7MEngagement Rate: 3.87%About the Creator:
Often called the "Queen of Makeup," Parul trained and worked as a lawyer before switching careers entirely to become a TEMPTU-certified makeup artist, educator, and entrepreneur. She has built a full beauty business under her own name, including salons in Gurgaon and Delhi, and her own product line, Parul Garg Beauty, and has collaborated with brands such as Ricco India and Jewel Street. At roughly 7M followers, she's one of the highest-reach individual beauty creators in India.
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17. Muskan Sharma
![Muskan Sharma]()
Followers: 7MEngagement Rate: 1.2%About the Creator:
Muskan's page runs on beauty, travel, and food, with her life increasingly split between Mumbai and Dubai, a move that has pulled her content toward Gulf-market beauty and luxury travel brands alongside her Indian audience. She built her original following on TikTok before it was banned in India, then rebuilt on Instagram and YouTube, where her channel has crossed 3 million subscribers. She's managed by Golden Sand Media.
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18. Kritika Khurana
![Kritika Khurana]()
Followers: 2MEngagement Rate: 3.18%About the Creator:
Kritika has been building thatbohogirl since well before Instagram beauty content looked the way it does today and has since expanded into podcasting with What Is Up, Sister. She's been named to a Times "40 Under 40" list, and her Delhi-based page blends fashion, beauty, and lifestyle rather than sitting in a single lane, reading more like an editorial voice than a straight tutorial creator.
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19. Janvi Singh
![Janvi Singh]()
Followers: 1MEngagement Rate: 1.11%About the Creator:
She runs her own audio brand, Sway By Janvi, selling headphones and speakers. Her more recent content has leaned into beauty and dermatology partnerships, including sunscreen brands and aesthetic clinics, showing a creator comfortable moving from makeup tutorials into more clinical, treatment-adjacent beauty content. Backstage Creator manages her.
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20. Shifa Merchant
![Shifa Merchant]()
Followers: 1.6MEngagement Rate: 2%About the Creator:
Shifa is old guard by Indian influencer standards; she left a marketing job in the Bollywood film industry to start blogging in 2015, back when "influencer" barely existed as a job title in India, and has run her own site, sassyshifsays.in, alongside her Instagram the entire way through. Now a Mumbai-based "mama bear" balancing travel, beauty, and lifestyle content, she has an unusually long paper trail of brand work, including Braun and Just Herbs, reflecting over a decade of consistent presence in the space.
Conclusion
These top beauty influencers on Instagram in India show that beauty influence today isn't about follower count; it's about who drives trust. While some creators focus on education, others on aesthetics, and still others on sharing beauty secrets, what connects them all is that their audiences trust what they say and the recommendations they make, and this exact trust drives decisions for brands.
