Top 10 Beauty Instagram Influencers in Dubai, UAE

Beauty and wellness have always been an integral part of the lives of people in the UAE. With women in the GCC countries spending an average of $63 per month on makeup and $52 on skincare and men spending an average of $16 per month on skincare products, the investment itself is clear enough to understand the importance placed on personal appearance and grooming. (Diary Directory)

On top of that, given the country’s expatriate population, many beauty brands have a diverse audience. They can cater to various beauty standards and preferences to appeal to different demographic segments.

Not to mention, the UAE’s economic prosperity is another reason for higher spending on luxury and beauty products, as consumers are eager to explore and invest in new beauty trends and products.

This colossal demand has led to the rise of the top beauty influencers in the UAE who keep their community of beauty enthusiasts engaged with their tutorials, product demonstrations, beauty techniques, makeup hacks, and many more.

For that matter, beauty and cosmetic brands in the UAE are constantly looking to partner with these influencers to gain an edge in the market. That said, our leading influencer marketing agency in UAE has curated a list of the best beauty influencers in Dubai, UAE, after thorough research and review.

List of the Top 10 Beauty Instagram Influencers in Dubai, UAE

• 1. Huda Kattan

  Followers: 4.5 M

  Engagement Rate: 1.82%

  About the Creator:

  An Iraqi-American entrepreneur, Huda Kattan established her world-famous beauty cosmetics brand, Huda Beauty, in Dubai, where she leads as an influential beauty expert. Huda Kattan creates Instagram content such as beauty tutorials, product evaluations, and transformation videos specifically for her audience of beauty and cosmetics enthusiasts. The creator operates "Huda Hotline" as her podcast show to share beauty trends with personal stories and guidance about entrepreneurship. Huda Kattan stands as one of the leading beauty gurus who operates globally in the beauty industry.

• 2. Yara Aziz

  Followers: 2.1 M

  Engagement Rate: 1.29%

  About the Creator:

  The top beauty influencer, Yara Aziz, has established herself as a famous beauty creator in Dubai. Yara produces regular content about cosmetic tutorials, skincare procedures, and fashionable guidelines since her follower base focuses on beauty lifestyle trends. Yara received the recognition of “TikTok Creator of the Year.” Maybelline, Sephora, Home Centre, and other brands are among the cosmetic and lifestyle companies that Yara Aziz has collaborated with. Yara gains fame from both her beauty and makeup content and her comical skits with loved ones.

• 3. Rand Dalati

  Followers: 1.9 M

  Engagement Rate: 0.33%

  About the Creator:

  Rand Dalati is a famous content creator, author, journalist, and YouTuber based in Dubai, UAE. The creator is well known for her colossal influence in the beauty and fashion sectors. She shares her experience of the usage of different beauty products and devices. She also tries out and reviews different beauty and makeup hacks to stay ahead of the curve. She has worked with brands like Sheglam, Huda Beauty, and many more to execute their influencer marketing campaigns in the UAE.

• 4. Mona Tajarbi

  Followers: 1.6 M

  Engagement Rate: 2.63%

  About the Creator:

  Mona Tajarbi stands among the most influential Emirati beauty influencers in the United Arab Emirates. The founder introduced her own cosmetic line, Blink Beauty Cosmetics, to the market in 2020. She received recognition from The Entrepreneurial magazine as she was honored on their Top 100 Leaders of Influence 2025 list. With her years of content around makeup tutorials, skincare routines, and product reviews, the creator has formed an audience of beauty enthusiasts. She has worked with brands like Kylie Cosmetics, Nysaa, ToyPro, Boutiqaat, Benefit Cosmetics, Anastasia Beverly Hills, and many more.

• 5. Maya Ahmad

  Followers: 1.2 M

  Engagement Rate: 0.30%

  About the Creator:

  Dubai recognizes Maya Ahmad as one of its top Emirati beauty influencers who specializes in luxury beauty and skincare. Maya presents makeup guidance and video demonstrations for various events, which she showcases through brands like Armani Beauty, Bobbi Brown, MAC Cosmetics, and Benefit Cosmetics, among other luxury brands. But that’s not all, she is also the founder of Myne and is a cycling instructor. On top of that, Maya’s feed is the most aesthetic in the complete UAE beauty industry.

• 6. Rayene Khodja

  Followers: 1.2 M

  Engagement Rate: 3.42%

  About the Creator:

  The beauty influencer Renna, known as Rayene Khodja, is famous in Dubai, UAE, where she serves as an international makeup trainer. The creator enjoys widespread recognition for her makeup artistry knowledge and beauty trends expertise. Through her Instagram, Rayene provides detailed instructions about various makeup methods and appearance variations. She also showcases and reviews the latest beauty products. She has been recognized as the "Best Business Influencer in Dubai.” She conducts professional makeup training sessions for aspiring artists.

• 7. Maram Z Maalouf

  Followers: 1.1 M

  Engagement Rate: 1.51%

  About the Creator:

  Maram Zbaeda operates as a famous beauty influencer in Dubai, United Arab Emirates, under the name Maram Z Maalouf. Through her posts, Maram shows her audience the newest fashion styles, beauty guidelines, and product recommendations. Maram Zbaeda reveals her individual approach to beauty and style to her followers. Maram Z Maalouf has appeared in several luxury brand collaborations alongside multiple fashion events. Maram Zbaeda appears in media publications, including Cosmopolitan, Vogue, Harper’s Bazaar, Elle, and other major outlets.

• 8. Sabrina Tubic Sabry

  Followers: 1 M

  Engagement Rate: 0.04%

  About the Creator:

  Sabrina Tubic Sabry has established herself as the "Queen of Beauty Hacks," sharing diverse content around beauty, fashion, and lifestyle. Sabrina regularly posts innovative beauty hacks, makeup tutorials, and skincare routines, providing her audience with practical tips and insights. In March 2022, Sabrina was honored with the "Best Beauty Influencer" award at the WOW Summit Dubai. Sabrina also tries new beauty and makeup hacks and keeps her content fresh and interesting. She is listed among the top beauty influencers in Dubai.

• 9. Farah Hassan

  Followers: 1 M

  Engagement Rate: 0.57%

  About the Creator:

  Farah Hassan is a well-known beauty influencer and designer based in the United Arab Emirates. She provides her audience with elegant and timeless outfit inspirations, makeup tutorials, and hairstyling tips. Her content reflects her sophisticated style and a keen eye for detail. Beyond fashion and beauty, Farah offers glimpses into her luxurious lifestyle in the UAE. She has worked with hotels and brands like Palazzo Versace Dubai, Sephora, Mansam, Carolina Herrera, etc.

• 10. Fatima Wasim

  Followers: 935k

  Engagement Rate: 0.92%

  About the Creator:

  Fatima Wasim is a well-established beauty influencer based in the UAE. The creator regularly shares makeup tutorials, offering her audience step-by-step guidance on achieving various looks for different occasions. She provides fashion inspiration, showcasing her personal style and outfit choices. She also offers honest reviews of beauty products and possesses the ability to influence her audiences’ purchasing decisions. She has worked with brands like Mahdi & Co., Best Color Makeup, etc. She has also attended exclusive events with Prada Beauty.

Wrapping Up

As we wrap up our blog, we can see how beauty influencers in Dubai have become industry leaders. With the beauty market in the Middle East and North Africa likely to reach $60 billion by 2025, brands leverage these creators' reach and connections to connect with their target prospects while consumers rely on them for honest reviews and beauty inspiration.