Oftentimes, the beauty industry in Dubai means a broader spectrum of luxury, creativity, and personal identity. The demand for new products, techniques, and honest recommendations has grown fast, making people more curious.
With growing curiosity and awareness, beauty spenders turn to beauty YouTubers in Dubai as their first stop for product reviews, honest opinions, step-by-step tutorials, and trend breakdowns in an industry that’s expanding by leaps and bounds.
By demystifying routines, comparing products, and showcasing new launches, these top beauty YouTubers in UAE have created communities where trust and curiosity go hand in hand. Through this approach, they have turned these fragmented consumer interests into cohesive communities of followers who look to them for both inspiration and guidance.
For beauty brands and marketers, these top beauty YouTubers in Dubai have become a reliable touchpoint in the buyer’s journey.
From discovery → purchase pipeline, these creators play a dominant role in guiding beauty buyers while giving brands a direct line into consumer decision making.
Let’s look at how-
- Over half of UAE consumers discover new products on social platforms, so creators act as discovery channels and product educators. That makes creators valuable at the top and middle of the funnel. (MIT Sloan)
- Beauty videos strongly influence purchase journeys, i.e., longer tutorials, how-tos increase conversion because they teach usage and build trust. This way, creators drive action at the bottom of the funnel, turning consideration into purchase. (Google Business)
In doing so, these Emirati beauty YouTubers have created opportunities for brands to strengthen audience engagement and readily form deep connections with audiences. Hence, beauty brands in Middle East, like Huda Beauty, Sephora, Nysaa, etc, are actively partnering with the top beauty YouTubers in Dubai.
Thus, after extensive research, our best influencer marketing agency in Dubai has put together a list of the top beauty YouTubers in UAE for your brand to find the perfect fit.
List of the Best Beauty YouTube Channels in Dubai, UAE
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1. Jamalouki
Subscribers: 5.45 MAbout the Creator:
Jamalouki is one of the best beauty YouTube channels in UAE, known for its beauty and makeup content and sharing tutorials and hacks. The channel shares beauty hacks and smart tricks like useful tips, cheat methods, and clever shortcuts in makeup. It also shares quick hairstyle tutorials.
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2. Shahd Naser
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Subscribers: 3 MAbout the Creator:
Being one of the top beauty content creators on YouTube in Dubai, Shahid Naser shares beauty and makeup content like tutorials, demonstrations, trying on products, honest opinions, Q&A with her audience, makeup hauls, and so much more. She produces content in Arabic and targets audiences in the MENA region.
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3. Maitha Abduljalil
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Subscribers: 2.37 MAbout the Creator:
Maitha Abduljalil is another one of the leading beauty YouTubers in Middle East. On her YouTube channel, she shares makeup looks, demos, seasonal makeup routines, trend-based makeup, reviews beauty products, shares tips, and more. She also shares her personal stories and experiences, for example, her eyebrow transplant experience with her subscribers.
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4. Sara's Makeup
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Subscribers: 2.31 MAbout the Creator:
Sara Hanna, famously known for her YouTube channel, Sara’s Makeup, is one of the top Emirati beauty YouTubers. Her core content is makeup tutorials and product reviews. She posts videos showing makeup looks, giving opinions on beauty products, reviewing new launches, etc. She has a loyal following in the Arabic beauty community due to consistency, quality, and personal storytelling.
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5. Hindash
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Subscribers: 1.72 MAbout the Creator:
Mohamed Hindash is a well-known makeup artist and has one of the best beauty YouTube channels in Dubai. He is known for his artistry in makeup, especially eye makeup, and for creating accessible beauty content, like tutorials, product reviews, and more. He is famous for sharing step-by-step looks, such as how to use gel eyeliner, how to apply mocha mousse makeup, etc.
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6. Anncy Twinkle
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Subscribers: 855kAbout the Creator:
Anncy Twinkle is well-known for sharing beauty and makeup content in the UAE, like makeup reviews, like reviews of primers, skin-tints, lip combos, etc., tutorials, and “What’s in my bag/makeup bag essentials” content. She also shares GRWM style content, where she applies her makeup and shares personal stories, like situational content, making her the top makeup artist on YouTube in UAE.
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7. Shoug Mansour
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Subscribers: 754kAbout the Creator:
Based in Abu Dhabi, Shoug Mansour has become one of the top makeup content creators on YouTube in UAE. She specializes in makeup tips and tutorials, with a fun and relatable style. As makeup tips and tutorials are her core, she loves sharing makeup techniques and product recommendations. She also talks about beauty trends, does product testing, and shows realistic expectations.
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8. Nina Ubhi
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Subscribers: 653kAbout the Creator:
Nina Ubhi is one of the most famous Dubai-based beauty YouTubers. She shares educational beauty tutorials on her channel, along with beauty hacks and makeup tips. The creator is famous for sharing tips, step-by-step tutorials, strategies to improve makeup application, longevity, dealing with climate, i.e., heat and humidity, and much more. She also shares honest product reviews and foolproof ‘how-to’ videos.
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9. Mariam Eljamil
![Mariam Eljamil]()
Subscribers: 191kAbout the Creator:
Being another one of the well-known makeup YouTubers in Dubai, Mariam Eljamil has created a community of makeup and beauty enthusiasts with her content around beauty. She shares content around makeup, getting ready, personal style, hand and nail care, and more.
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9. Flairbywinnie
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Subscribers: 1.97kAbout the Creator:
Akpoviri Winifred, famously known as Flair by Winnie, is one of the up-and-coming beauty channels on YouTube in Dubai. On her YouTube channel, she shares makeup tutorials, eye makeup looks like “SOFT HALO EYE TUTORIAL,” looks for darker skin tones, soft glam tutorials, and more.
Before You Go
In the UAE and the broader Middle East, beauty brands are collaborating with the top beauty YouTubers in Dubai, UAE, who will guide them through the nitty-gritty of the beauty industry in Dubai. However, it is very critical to work with the right partner, so brands in the Middle East are partnering with influencer marketing agencies as they analyze a variety of aspects very rigorously, such as bot analysis, content relevance, brand-creator value alignment, engagement rate, audience demographics, and more.
