Nano influencers in India are in a league of their own when it comes to relevance.
These creators speak for their community and to their community. With content that’s not polished to perfection, but honest, raw, real and feels more like a one-on-one conversation than a broadcast. Their small but tight-knit, niche communities are hyper-engaged, loyal, and deeply tuned in to what the creator stands for. They have built trust over time by sharing honest, authentic content.
Among its many merits, influencer marketing’s biggest boon lies in connecting your brand with fresh audiences.
And nano influencers? They connect. And convert.
Nano-influencers have an average engagement rate of 3.69%, which is over 2x the engagement that macro-influencers have. (Influencer Marketing Hub)
And small brands as well as global giants are noticing the impact these influencers bring and are increasingly collaborating with them to tap into their niche audiences.
India's linguistic and cultural diversity necessitates localized content, so nano influencers in India are the ones who spread it to their communities.
The top Indian nano influencers speak the language their audience thinks in and share stories rooted in everyday realities. It’s this hyper-local presence that allows them to reach corners of the internet that mass campaigns miss.
Our top nano influencer marketing agency has compiled and curated a list of the best nano influencers in India for your brand to partner with and position themselves in front of a niche audience.
List of the Best Nano Influencers on Instagram in India
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1. Masoom Manjrot
Followers: 10.1kEngagement Rate: 2.20%About the Creator:
Masoom Manjrot is one of the top nano influencers in India, known for her content niche in beauty and skincare. She shares personalized skincare routines, product reviews, and beauty tips with her followers. She shares everyday beauty practices. She has worked with brands like SEREKO, Boketto, Akind Beauty, Banila Co., SocksXpress, YBP Skin, ILEM Japan, Quench Botanics, etc.
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2. Shreya
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Followers: 9.77kEngagement Rate: 0.40%About the Creator:
Shreya is a top nano influencer in India who professionally works in Human Resources and is passionate about beauty and lifestyle content creation. Based in Kolkata, the creator showcases her lifestyle in the city, along with beauty and self-care content in India. She has worked with brands like INARA, Nykaa, Lotus Botanical, Juicy Chemistry, Swiss Beauty, and many more.
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3. Kadambini Lohani
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Followers: 9.72kEngagement Rate: 1.56%About the Creator:
Kadambini Lohani is a Delhi-based nano influencer who creates content around fashion and beauty. Kadambini also shares makeup tutorials and courses. She recently promoted a 2-day online self-makeup course as a makeup educator with over 5 years of experience. She has worked with brands like Mars, CUT & STYLE Salon, Morish Botanicals, Mamaearth, Good Vibes, Maybelline, Vedzone Derma, etc.
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4. Asmita Mahraur
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Followers: 9.66kEngagement Rate: 0.24%About the Creator:
Asmita Mahraur is one of the best nano influencers in India, known for her makeup tutorials, fashion styling tips, and lifestyle content. Asmita takes a practical approach and shares simple, everyday beauty routines and affordable fashion choices. The creator also recommends products in the beauty and lifestyle category through her Amazon storefront. She has worked with brands like Dove, Love Beauty and Planet, Swiss Beauty, etc.
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5. Ankita Gupta
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Followers: 8.45kEngagement Rate: 10.84%About the Creator:
Ankita Gupta shares relatable and aesthetic everyday fashion inspirations and lifestyle tips with her audience. With authentic and honest content around beauty, skincare, and fashion, Ankita has come up to become a trusted voice in her community. She is one of the leading nano influencers in India who has worked with brands like Samsung, Oppo, RuPay, The Sleep Company, Tresemme, Cetaphil, Myntra, Sunsilk, and more.
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6. Amogh Paradkar
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Followers: 7.48kEngagement Rate: 1.52%About the Creator:
Amogh Paradkar, also known as ‘The Horizon Tale,’ is a Delhi-based nano influencer known for his engaging lifestyle and travel content. On his Instagram, he shares his day-to-day life and posts picturesque locations, cultural events, and personal experiences. He has worked with many big brands like ASUS, Flipkart, Amazfit, PopSockets, and more. He also shares his travel escapades, some of the recent ones being Goa, Sri Lanka, and DJI Mavic Air.
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7. Nisha Khulbe
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Followers: 5.51kEngagement Rate: 1.32%About the Creator:
Nisha Khulbe, who mostly goes by ‘Lens in a Bag,’ is a Hyderabad-based nano influencer specializing in travel content. As a solo backpacker and travel blogger, she shares all her adventures and experiences with her community. Nisha is also a contributor to Tripoto, a travel community platform, where she shares her travel stories and knowledge. With her unique perspective as a solo female traveler, Nisha adds a distinctive voice to the travel community.
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8. Aaron Christopher Nayagam
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Followers: 4.67kEngagement Rate: 5.91%About the Creator:
Hailing from the LGBTQ+ community, Aaron Christopher Nayagam is one of the leading nano influencers in India within the makeup and beauty segment. The creator has been featured in Vogue magazine in the ‘Beauty influencers who are blurring the gendered binaries of makeup’ segment. The famous creator has worked with many brands in the industry, like Quench Beauty, Nykaa, FAE Beauty, Simple Skincare, Lakmé, and more.
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9. Sahiba Kaur
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Followers: 4.08kEngagement Rate: 3.59%About the Creator:
Sahiba Kaur is a top nano influencer based in Delhi, India, specializing in fashion and lifestyle content. Sahiba has carved a niche for herself by sharing elegant fashion ensembles and subtle makeup looks. She shares her sophisticated fashion choices and understated makeup tutorials. She has worked with brands like Zouk, Winq Cosmetics, Blue Tokai Coffee Roasters, and more.
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10. Bharti Vijay
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Followers: 4.05kEngagement Rate: 8.34%About the Creator:
Bharti Vijay is one of the top nano influencers on Instagram in India, creating content around solo traveling. She shares her solo travel experiences to inspire others to explore the world independently. Bharti shares her personal anecdotes from her journeys to places like Rishikesh, Bhutan, Dhanaulti, Alwar, Nepal, Jaipur, Kashmir, and many more beautiful places. Bharti is also famous for sharing the culture and essence of the places she travels to.
Wrapping Up
In an age where attention is fragmented and trust is earned pixel by pixel, these top nano influencers in India provide authenticity, relatability, and hyper-targeted reach.
Their ability to provide localized content and communicate brand messages to niche communities makes them a vital asset in any smart influencer marketing strategy.
