The playing field was levelled when people were first introduced to the possibilities of social media. Back then, we looked at all online creators with the same lens. But as time passed, the distinction became more and more evident. Some commanded a mammoth audience base, while some were left with a few thousand followers. Trust me, we at the top nano influencer marketing agency have worked with our fair share of macro, micro and nano influencers. We noticed that online personalities occupying the higher hierarchy were brand favourites initially, but that was soon about to change.
Throughout the years, the Influencer marketing industry has undergone tremendous changes and is projected to value at $15 billion by the end of this year.
In contrast to the past, today, marketers worldwide are very much interested in working with Nano influencers, who have followers between 1000 - 10000. This article will introduce some of the top nano influencers in India that are increasingly sought after by marketers.
Representing India, we have Avish Sharma, a singer-songwriter who currently resides in Auckland, New Zealand. The nano influencer on Instagram creates his music, spanning multiple genres like Rock and roll, pop, and R&B. His music is primarily in Hindi, and he also does covers of popular Bollywood songs - this is why most of his listeners are based in India. Avish has mastery over several musical instruments like the guitar and the keyboard. Hence, he occasionally uploads instrumental versions of his music on YouTube and Instagram for his audience. The young musician enjoys a growing online community. Avish has almost 30K subscribers on YouTube, comprising young adults. Last month he uploaded 75 videos, which received 3.17K views on average and 2.9M in total. The engagement rate stood at 5.83 per cent, and the channel received an additional 1K followers The numbers are favourable, indicating that Avish is undoubtedly the best nano influencer for brands targeting a younger demographic.
Join the two foodie friends from Mumbai on their hunt to discover new delicacies and new eating outlets. Nothing is hidden from the eyes of these food connoisseurs. The two friends give their opinions on desserts, veg/non-veg cuisines, frozen foods, beverages and more. Foodies across Mumbai consider their views before planning their next lunch or dinner dates. Hence, food outlets and eateries can benefit from hiring these top nano influencers to promote their menu items. The food bloggers of Mumbai are certified Level 12 Zomato Connoisseurs. You can find their reviews on various restaurants and delicacies on Zomato. They have uploaded 2.1K photos and have the trust of more than 4K followers.
Here we have Krupa, a chemistry tutor and content creator from Chennai, Tamilnadu, India, who uses Instagram as a medium to share her take on health products, exercise, yoga and dietary supplements. What does Krupa do, when she is not teaching? Well, she reviews products, provides hairstyle tips and run two successful blogs. Krupa's desire to start blogging is the byproduct of her love for teaching. "istyleawhile" is her main blog centred explicitly around her taste of styling sarees. The nano influencer on Instagram also started another blog in 2017 named "iris montage", which is primarily a food blog.
Meet Shoraye Khatter, an Indian born influencer, model, choreographer, actor who currently operates out of New South Wales, Australia. The nano Fashion influencer comes with a range of expertise. Shoraye has been active in the Australian modelling scene. He was a finalist at the "search for the next International model runaway 2018" and represented the oceanic country for the "mister runaway model universe 2019". Besides modelling, Shoraye has assumed lead roles in many YouTube music videos, been the face of many commercial and promotional Magazines and worked in many short and feature films throughout his career.
At one point in time, the young Indian was also seen as a TV presenter. For instance, he hosted the talent show called the "Indian/Australian singing and dancing star" and "the Miss supermodel worldwide 2019 event". With Shoraye, a brand has got a complete package on its hands. But, the story of this influencer has just begun. He keeps himself occupied and constantly searches for new knowledge in his journey to stardom.
New Delhi based Devika Duggal is a fashion Influencer, blogger, stylist and the admin of the Instagram fashion page, "thefashionalgorithm". Devika educates her audience on the importance of health and exercise. She also does clothing hauls, shares her skincare routine, reviews beauty products, talks about nutritional food choices, and stresses the importance of preserving the environment. Besides talking about fashion, Devika also does a lot of travelling. She keeps her followers updated by sharing pictures and behind the scenes of her family at exotic destinations, hotels, restaurants, theme parks etc. Devika also features fashion products and accessories that catch her eye in her posts.
Pratap J is a travel, nature photographer, drone pilot, printmaker and a time-lapse specialist from Bangalore. He spends most of his time growing his already fantastic portfolio with eye-catching landscape pictures. Since he first discovered his interest in photography, the nano travel influencer wanted to take his skill with the camera to the next level. So Pratap created his website pratapj.com in 2006 to share travel stories and capture places he encountered along the way. He has made his life's mission to keep uploading new pictures on his website as he visits new exotic locations.
The talented photographer also has a YouTube channel, which he has reserved to share his other hobbies, including drone flying, lightroom tutorials, product reviews, time-lapse etc. Brands specializing in cameras and shooting equipment can seek this influencer to review or unbox videos.
Mumbai based makeup artist and entrepreneur, Tabeer is here to make your day brighter with her subtle yet elegant makeup style that makes brides of India look and feel like Queens. The makeup artist is on a journey where she combines her skills with her understanding of the human bone structure, colour skin, texture etc., to depict an innocent yet radiantly unmatched beauty. You can get a taste of Tabeer's work on YouTube, where she consistently uploads new videos on lipsticks, skincare, Jewelry hauls, nail art and Psoriasis for her 7.84K subscribers. Bridal makeup is her forte, but this nano beauty influencer also performs her magic on models and TV presenters. She does it from the comfort of her state of the art spa and salon, Rasi.
Saanchi Shetty is a nutrition consultant, diabetic educator, Inch loss expert, Yoga Instructor, sports and kids nutritionist. She provides her valuable insights as a panellist on CNBC's Awaaz and Zee Business. Saanchi's mission is to educate people on the importance of proper nutrition. The nano influencer in India believes that our body is the byproduct of our everyday consumption. She wants everyone to lead a healthy lifestyle; hence, she creates customized Indian Vedic diet regimes for her clients. Besides dietary plans, promoting a healthy lifestyle is also part of Saanchi's work. To that end, she assists athletes, and sports enthusiasts maximize their performance and output on the field by suggesting food options high in nutrients.
Abhinav Singhai, a nano travel influencer from India, maybe an earthling by birth, but he has got his head up in the sky. The youngster has a keen interest in all things astronomy and astrophotography to elaborate better. Travel freak and chocolate lover Abhinav is what you would call an artist with a camera. He can't help himself capture mesmerizing pictures of mountains, rivers and the sea he encounters during his adventures. Not to mention stars and galaxies, safely caught in time behind Abhinav's camera lens. Abhinav has a catalogue of pictures that can make anyone thankful for the bounties of nature and amazed at the possibilities up in space.
You might have met several musicians that create soothing melodies with their guitar, violin, trumpet or keyboard. But have you met someone that can do the same and more with glass?. Meet India's first glass harpist, Gaurav Kotian, who is here to show you that anything can be a musical instrument in the hands of a talented artist. Gaurav has a YouTube channel, where he uploads covers of famous Indian songs, his original music, glass harp music covers, live looping covers, guitar tutorials, product reviews, vlogs, collaborations with fellow musicians etc. The nano music influencer's talent is grabbing attention nationwide. As a result, the TedX speaker gets invited to play at several prominent outlets across the country. When he plays at recognized events, the organizers get exposure to this musician's niched audience.
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