Influencer marketing has been a sensation in the Indian marketing industry for over a decade. Beauty, fashion, fintech, fitness, real estate - just about every industry has jumped on board and has partaken in this strategy to draw attention from their niche target audience.
But here’s the thing - audiences in the 21st century already have an attention span less than that of a goldfish. So, attention alone is just not enough anymore.
What people these days lean towards the most is trust.
Real opinions. Relatable content.
And no one understands this better than micro influencers.
With smaller but highly engaged communities and higher engagement rates top micro influencers in India bring something that’s pretty hard to find in this information age, i.e., credibility. Their audience follows them because they listen, relate, and trust what they say.
These Indian micro influencers’ relatability and authenticity are their strongest virtues and magnets to audiences who are interested in that particular domain, as people naturally gravitate towards creators who match their vibe.
Hence, brands and marketers are increasingly drawn to partner with the best micro influencers in India, who operate within distinct niches and, with a compelling rationale, bring in unique perspectives, personal stories, and a loyal following.
And we have data to back it up - nearly half, i.e., 47% of brands prefer collaborating with micro influencers in India for their campaigns, essentially due to their lower cost per reach and higher engagement rates. (EY and Collective Artists Network’s Big Bang Social)
That being established, our micro influencer marketing agency has curated and compiled a list of the best micro Instagrammers in India after thorough research and review, for your brand to partner with.
List of the Best Micro Influencers in India
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![Dipti Parihar Sharma]()
1. Dipti Parihar Sharma
Followers: 99.3kEngagement Rate: 6.48%About the Creator:
Dipti Parihar Sharma is a top micro-influencer in India, based in Bengaluru. She has carved a niche in the Indian fashion and lifestyle space. Her ability to merge cultural storytelling with modern fashion trends sets her apart. Her Instagram feed serves as a go-to source for fashion inspiration, especially during festivals and special occasions. She has worked with brands like Caratlane, Swarovski, Roadster, Plum, Mamaearth, and more.
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2. Simple & Paras
![Simple & Paras]()
Followers: 97.6kEngagement Rate: 0.45%About the Creator:
Simple & Paras, together known as The Sipara Family, are famous micro influencers in India, known for their couple and family content on the platform. On their account, they share content around relationships, parenting, travel, and workouts. They share their complete travel endeavors with their followers. Recently, they went on a Cordelia cruise trip and they shared their full experience with their audience. The duo also delves into lifestyle topics like fitness routines and wellness tips that appeal to their health-conscious audiences.
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3. Esha Shroff Shah
![Esha Shroff Shah]()
Followers: 95.8kEngagement Rate: 0.86%About the Creator:
Esha Shroff Shah is a famous Mumbai-based micro-influencer specializing in vegetarian food and travel content. Esha’s Instagram feed is filled with her vegetarian culinary adventures and travel experiences. She explores and shares the best vegetarian food spots and hidden gems around the world, making her content a go-to source for vegetarian travelers and food enthusiasts. Till date, Esha has travelled to 18 countries, including Norway, France, Georgia, Vietnam, Sweden, Scotland, and many more, while sharing her complete experiences.
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4. Sowmya Ganesh
![Sowmya Ganesh]()
Followers: 95.4kEngagement Rate: 0.15%About the Creator:
Sowmya Ganesh is a Bengaluru-based micro-influencer who creates content around the niche of home decor and lifestyle space. On Sowmya’s feed, you will find her displaying her passion for home decor and styling. She shares her beautifully curated spaces and provides inspiration and practical tips to her followers. The creator has a deep appreciation for traditional aesthetics with modern designs. She also shares unique Amazon finds like wall decor, ladder shelf and provides links to all for her audience.
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5. Mubarak Vazhakkad
![Mubarak Vazhakkad]()
Followers: 95.2kEngagement Rate: 7.70%About the Creator:
Being one of the best micro influencers on Instagram in India, Mubarak Vazhakkad has his audience engaged and hooked to their very own with his content around travel, where he showcases scenic locations and shares personal experiences. He has shared his experiences and journeys in locations like Unity Hills in Manjeri. The creator provides his followers with visual narratives of his adventures. He has explored countries like Canada, Qatar, Indonesia, the UAE, and more.
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6. Joyaswinee Koch
![Joyaswinee Koch]()
Followers: 84.9kEngagement Rate: 1.46%About the Creator:
Joyaswinee Koch is a Guwahati-based micro-influencer specializing in beauty, fashion, and lifestyle content. Joyaswinee shares makeup looks like lip combos and festive makeup transitions. She also shares outfit inspirations and fashion styles. Upon travelling, Joyaswinee shares her complete travel adventures with her audience and provides detailed content on her experiences. She has worked with brands like Nykaa, Huda Beauty, Pixi Beauty, Smashbox, Too Faced, Mac, Estee Lauder, and many more.
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7. Priya Chaudhari
![Priya Chaudhari]()
Followers: 67.4kEngagement Rate: 1.30%About the Creator:
Based in Lucknow, Priya Chaudhari has become one of the top micro Instagrammers in India who creates content in the fashion and beauty space. She shares outfit inspirations, makeup tutorials, and product reviews with her audience. Priya has worked with brands like Amazon Fashion, Myntra, Uniqlo, Tresemme, and Garnier. What sets Priya apart is her ability to infuse personal stories into her content. She has worked with brands like Love Beauty and Planet, Lenskart, WishCare, MegaStop, and more.
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8. Ishika Sahni
![Ishika Sahni]()
Followers: 60.3kEngagement Rate: 1.07%About the Creator:
Ishika Sahni is a Delhi-based micro-influencer on Instagram who has her audience stuck to the screen with her content in the fashion and lifestyle domain. Her content is set apart from others as she mixes high-street fashion with accessible glam. She shares outfit inspirations, makeup tutorials, and content about her lifestyle that matches a young, urban audience. Ishika has worked with many brands like Sugar Pop, Titan World India, Bewakoof India, Lulu & Sky, and more.
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9. Tanvi Rathore
![Tanvi Rathore]()
Followers: 60.1kEngagement Rate: 1.42%About the Creator:
Tanvi Rathore is a well-known Indian micro-influencer on Instagram whose content spans lifestyle, beauty, decor, and fashion. Her Instagram feed is a mix of fashion styling, beauty tutorials, and home decor inspirations. She shares outfit ideas, makeup looks, and decor tips with her audiences. She has worked with brands like Cetaphil Baby, Firstcry, Luvlap, Barbeque Nation, etc. Sometimes, Tanvi also recommends her followers some of the best Amazon finds and provides a direct link to them.
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10. Ruchika Methwani
![Ruchika Methwani]()
Followers: 56.9kEngagement Rate: 2.33%About the Creator:
A top micro influencer based in Delhi, India, Ruchika Methwani creates content around beauty, fashion, and lifestyle. She shares her authentic reviews and personal insights. Most of her content includes hauls and trying new and viral beauty and skincare products and reviewing them. The creator is trying to find the best beauty, fashion, and lifestyle products for her audience so they don’t have to. She has worked with brands like Typsy Beauty, Re’equil, Closeup, The Derma Co., Naturali, Dyson, and more.
Wrapping Up
As the influencer space grows noisier, these top micro influencers in India continue to stand out for all the right reasons, i.e., authenticity, relatability, engagement, and real connection. Their role is only going to grow stronger as brands look for deeper, more meaningful connections with niche audiences. Someone who understands their audience, and its pain points and can tap into their mindset and influence their purchasing decisions. Henceforth, marketers and brands dig exactly that.
