Frequently asked questions

Raj Shamani, who hosts Figuring Out, is widely considered the number 1 podcaster in India. He's got more than 14 million YouTube subscribers and has interviewed people like Bill Gates, Aamir Khan, and MS Dhoni. Rankings do shift over time, though, so it's worth checking current numbers before you quote them.

By sheer reach, Raj Shamani's Figuring Out and Ranveer Allahbadia's The Ranveer Show are among the most watched and listened to in India, mostly thanks to YouTube. It depends on the platform too. One show might lead on YouTube while another leads on Spotify or Apple Podcasts.

It varies a lot, based on audience size, niche, and format. Smaller or niche podcasters might charge anywhere from a few thousand rupees for a mention, while the top names can charge several lakhs for an integrated segment or a full episode sponsorship. It's usually negotiated per campaign rather than fixed, so it helps to work with an agency that knows the current rates.

Usually, through host-read ads, sponsored segments, full episode sponsorships, product placement, or having a brand founder come on as a guest. A lot of brands run this through an influencer marketing agency that handles the creator picking, briefing, negotiation, and tracking, so the whole campaign stays consistent and you can actually measure it.

Related Blogs

Podcast Advertising in India: A New Frontier for Brands

Podcast Advertising in India: A New Frontier for Brands

How to Create A Successful Influencer Marketing Campaign in 2026

How to Create A Successful Influencer Marketing Campaign in 2026

Different Types of Influencer Marketing Campaigns Every Brand Must Know

Different Types of Influencer Marketing Campaigns Every Brand Must Know

Don't forget to share this post!