What is social media influencer marketing platform?
Social media platforms like Facebook, Twitter, YouTube, Instagram and more are channels that facilitate exchange of ideas, sharing of information and content in the real-time. Social media has brought the world closer to each other like never before. More and more businesses are taking help of this platform today to promote their business, products, reach a wider market and create the right brand image for the online audience.
A social media influencer is an individual or business entity who has established a niche for himself/herself in a particular industry. It is due to his/her knowledge, know-how, affability and the ability to engage well with others that these people have been able to build a commendable following for themselves. Their online community or audience believe and trust them, even more than they would probably trust their own social circles. There are two aspects that are considered important to measure the success of a social media influencer –
- Number of his followers
- His engagement rate with his audience.
When it comes to the influencer marketing platform, Instagram is the sure-shot winner. It ranks at number one as the most impactful social media marketing platform. The channel has more than 1 billion users and about 69% marketers planned to spend more on Instagram for influencer marketing for 2020. (Source: https://www.bigcommerce.com/)
The top social media influencers on Instagram are being pursued by relevant brands in their niche and industry for brand promotions and collaborations so that brands can gain by connecting with the influencer’s audience and tap his potential to grow further.
The top Indian Instagram influencers are as below:-
Jannat Zubair Rahmani is a television actress known for her role in the Colors TV Series Phulwa. She also acted in the popular movie Hichki last year. She started her career as a child artist and is 17 years old. She has a YouTube channel called Complete Styling with Jannat Zubair.
Avneet Kaur is an actress and is currently portraying the role of Princess Yasmin in SAB TV’s popular show. Aladdin – Naam Toh Suna Hoga. She started her career however as a contestant on the popular TV Show – Dance India Dance Li’l Masters. She has also been part of different musical albums, web series and films.
Riyaz Aly is another young actor, 16 years of age. His lip-syn videos on Tik Tok are quite popular. Born in Bhutan, Riyaz’s chocolate boy image and his amazing videos have made him a social media star and influencer.
An actress and model by profession, Arisha Khan is only 16 years old. She started her career in 2012 as a child artist. She is present on other social media channels like Tik Tok and YouTube too. Her Dubsmash videos are quite popular amongst her audience.
Aashika Bhatia is a dancer and an actress and played the central role in the TV series Meera. Originally from Surat, she started her career as a child artist. Ever since, she has also worked in big banner films and TV commercials.
Siddharth Nigam is an actor working majorly for Indian TV. He has also acted in movies like Dhoom 3. Currently he is portraying the role of Aladdin in Sab TV’s famous show on Aladdin. He is also an acclaimed gymnast having won gold medal at national level gymnastics.
A choreographer and entertainer, Awez Darbar is known for making amusing content for Tik Tok and also greatly followed for his dancing skills. He has also received the title of Crowned Tik-Tok comedian.
Manav Chhabra is a dancer and is into full-time making musical videos. Basically from Punjab, he is pursuing Law currently. His first video was Musically and now he posts mostly Bhangra and dance videos.
Kusha Kapila is her real name. With 1280 posts till date, Kusha posts on different topics including entertainment, fashion, comedy, skin care, videos on socially relevant topics etc. She started off as a fashion writer and forecaster and hit gold overnight through iDiva’s South Delhi Girls videos.
Dolly Singh is a senior content writer with iDiva. She hails from the small city of Nanital and is known for her comic and funny videos. Along with Kusha Kapila, she became famous and internet sensation after the success of their show, the South Delhi Girls. A political science graduate, she started off with fashion blogging.
Hope you have found this as a relevant list of top Instagram influencers in India. Thanks for reading and feel free to share.