In this information age, where marketers in the UAE are in a fierce race for top-of-mind awareness, surely they are up against their competitors. But it’s more than what meets the eye.
They’re also up against algorithms, short attention spans, and audiences that scroll past anything that doesn’t feel real and catch their eye.
So what cuts through this commotion and hooks the audience?
Relatability and trust.
And no one’s been better at building that than UGC creators.
Why?
- They know the ins and outs of the platform algorithm, and they understand how to catch their audiences’ attention and hook them to their content.
- These Dubai-based UGC creators use the local language to connect with their target audience. They understand the cultural layers in a multi-ethnic society. Because in a country with over 200 nationalities, context and resonance are everything, which means cultural precision matters more than ever.
- These top UGC creators in Dubai are valuable assets for brands, as they provide genuine insights into products and services, portray real-life use cases of the product in question, share their experiences, and add a human touch to the brand’s feed. Such content creates genuine trust and connection with potential consumers as it feels personal and grounded.
Brands and marketers in the UAE are consistently utilizing UGC creators for their brand campaigns and marketing assets, including social media marketing, video ads, product videos, unboxing videos, e-commerce platforms, websites, testimonials, email marketing, reviews, and more.
And they are getting immaculate results!
As we dig further ahead into the blog, we, the best UGC video agency in Dubai, have curated and compiled a list of the top UGC influencers in UAE for you to partner with after intensive research and review.
List of the Best UGC Creators in Middle East
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![Aqsa Waqar]()
1. Aqsa Waqar
Followers: 203kEngagement Rate: 1.20%About the Creator:
Aqsa Waqar is one of Dubai’s most popular UGC creators. She creates content around themes like lifestyle, fitness, food, cafes, fashion, beauty, and more. To date, Aqsa has worked with many brands like Shein, Sheglam, Headout, Chemist Warehouse, and many more. She has created user-generated content for brands, which they can use in their marketing efforts to gain attention in an authentic way.
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2. Sara Abdel Rahman
![Sara Abdel Rahman]()
Followers: 146kEngagement Rate: 0.13%About the Creator:
Sara Abdel Rahman is one of the leading user-generated content influencers in UAE. Sara’s feed looks so traditional and aesthetic, with simple, cozy content of food, coffees, skincare, makeup, and such. She has worked with brands like Somebymi. Sara is also into luxury content, creating unboxing videos of products from Charles & Keith and store visit content for brands like Armani Exchange.
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3. Marie Shkapenko
![Marie Shkapenko]()
Followers: 135kEngagement Rate: 1.85%About the Creator:
Marie Shkapenko is one of the top UGC creators in Dubai, known for her content around fitness, lifestyle, fashion, and family. Marie also shares her pregnancy journey, post-partum journey, puppy life, energy-boosting affirmations, and self-care inspiration. She also shares her professional modeling content, fashion tips, styling content, and more.
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4. Rania El Aina
![Rania El Aina]()
Followers: 104kEngagement Rate: 1.59%About the Creator:
Rania El Aina shares content like outfit inspiration, beauty routines, style tips, and makeup transformations. Rania was awarded the Top Influencer Award in 2022-2023. Rania is also the presenter and producer at Don’t Fake It with Rania. She is also the BCC Ambassador of L’Oreal Middle East. Rania is a UAE-based UGC creator, creates authentic and honest content for brands in the UAE.
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5. Haya
![Haya]()
Followers: 102kEngagement Rate: 0.03%About the Creator:
Being one of the best UGC creators in Middle East, Haya shares content like stylish outfit posts, accessory spotlights, and product reviews. Her aesthetic is super polished, and colorful, yet authentic. Noon, Trendyol, The Body Shop, iHerb, and Minimalist are some of the many brands Haya has worked with recently. Her coherent visual storytelling is one of the many reasons her audience is completely hooked by her content.
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6. Alfieya Abdulkadil
![Alfieya Abdulkadil]()
Followers: 100kEngagement Rate: 0.10%About the Creator:
Alfieya Abdulkadil is one of the leading UGC creators for brands in UAE. Her content revolves around genres like fashion, food, and her overall lifestyle in Dubai. Alfieya’s content is aspirational yet grounded, for which brands strive to partner with her. She also attended the prestigious VOGUE Fashion Factor 8th Edition, sharing glimpses of the event with her followers.
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7. Laila Salman
![Laila Salman]()
Followers: 92.3kEngagement Rate: 0.10%About the Creator:
Laila is one of the leading micro UGC influencers in UAE. Her content niche centers on lifestyle and fashion tips, showcasing real-life dressing ideas, outfit inspiration, accessible style advice, and lifestyle-centric storytelling. Laila’s down-to-earth presentation of fashion and lifestyle content helps brands connect with audiences through relatable content. Some of the many brands are Citron, Amara, Shoemart, Nysaa, Cider, Tir Tir, and more.
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8. Lamia
![Lamia]()
Followers: 36.4kEngagement Rate: 2.24%About the Creator:
Lamia is one of the UAE brand’s favorite UGC influencers for product promotion in UAE. The creator is fluent in English, Spanish, French, Moroccan Arabic, and more. Plus, her authentic storytelling and polished video production catch the attention of her audience. She has produced content for global and regional brands across several verticals. Some of them are Dove, Deliveroo, Nacific, Gisou, Sephora, La Biosthétique, hotel chains, fintech, gaming apps, wellness, tech, and food services.
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9. Mari Turyanskaya
![Mari Turyanskaya]()
Followers: 12.4kEngagement Rate: 3.68%About the Creator:
Being one of the top UGC marketing influencers UAE, Mari Turyanskaya is known for creating content around her Dubai life, fancy outfits, aesthetic places, and creating fun and adventurous travelogues. The creator was also invited to the Dubai Fashion Week 2024, where she created content and shared glimpses with her followers. Mari has also visited places like Vienna, Zurich, Jordan, Paris, and Brussels, and shared her complete experience with her audience.
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10. Marina Belun
![Marina Belun]()
Followers: 9.6kEngagement Rate: 0.60%About the Creator:
As one of the top UGC influencers in UAE, Marina Belun is a full-service creator, handling scriptwriting, shooting, editing, and strategy across Instagram, TikTok, Pinterest, and YouTube. Marina was featured in The National to discuss life in her Dubai Marina apartment, suggesting a strong local footing and Dubai lifestyle content perspective. Her videos are super fun to watch and are edited uniquely.
Before You Go
You and I can surely agree with the fact that these top UGC creators in Dubai, UAE, have their audience hooked with their content, and brands across the UAE are actively picking up on it. They are partnering with them for everything in marketing, from social media and e-commerce videos to testimonial videos and email marketing add-ons.
