In a place like Dubai, where creators of different communities and cultures are leading, nano influencers in Dubai are likely to take charge.
They all speak to people in their circle and in their own way.
In a market like Dubai, where personal relationships and trust are paramount, these nano influencers in Dubai are building real connections that are quite effective.
Not to mention, nano influencers in UAE possess engagement rates between 4% to 12%, way exceeding those of macro and mega influencers. (ulegendary)
On top of that, they can have over a 30% higher conversion rate than larger influencers, which makes them an invaluable asset for brands in the UAE. (Adweek)
For brands that want to go hyper-local, tap into specific cultural groups and regional audiences, or build a personal relationship with consumers, they most definitely should go for the top nano influencers in Dubai, UAE, for effective campaigns.
That being said, brands in the region looking to launch effective nano influencer marketing campaigns in Dubai are partnering with the top influencer marketing agency in UAE to leverage their expertise, resources, and experience in the industry. With that, the list of the best nano influencers in UAE is curated and compiled for your brand to partner with.
List of the Best Nano Influencers in Middle East
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![Mari Turyanskaya]()
1. Mari Turyanskaya
Followers: 12.5kEngagement Rate: 2.03%About the Creator:
Mari Turyanskaya is a Russian nano influencer in Dubai who creates content around her Dubai lifestyle, fancy outfits, travelogues, and aesthetic places. Mari’s Instagram feed is an aesthetic marvel that looks like it came right out of a Pinterest mood board. She has traveled to places like Vienna, Zurich, Jordan, Paris, Brussels, etc, and has shared her personal experiences, tips, and lesser-known places with her community. Mari has also attended the Dubai Fashion Week 2024, wearing an outfit to die for.
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2. Zainab Naqvii
![Zainab Naqvii]()
Followers: 11kEngagement Rate: 1.01%About the Creator:
Zainab Naqvii is one of the Dubai-based hijabi nano influencers whose content revolves around K-beauty, style, modest fashion, and self-care. Zainab’s approach to sharing content is extremely warm, candid, and relatable. For her beauty and makeup content, she shares unique and personalized reels like, “darkest brown lip liner + concealer = perfect nude lip for all the brown girls.” Zainab also shares skincare tips for beginners and mostly uses products from YesStyle, PixiBeauty, and more.
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3. Lahar
![Lahar]()
Followers: 10.1kEngagement Rate: 5.52%About the Creator:
Lahar is one of the best nano influencers in UAE, known for lifestyle, skincare, and beauty content on Instagram. She also reviews restaurants and cafes across Dubai and shares her experiences with her dedicated followers. She has worked with brands like Matalan, Khau Galli, Chaiiwala, and more. Lahar has also been featured and awarded the Top Influencer Award 2023 by Crown Asia.
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4. Techno Fit by Lavina
![Techno Fit by Lavina]()
Followers: 9.2kEngagement Rate: 0.38%About the Creator:
Lavina is a top Emirati nano influencer specializing in fitness and wellness content. She shares a number of content on her Instagram, like yoga, face yoga, Pilates, and functional training routines to promote a healthy lifestyle. She also provides expert-led online fitness classes and shares accessible workout solutions for individuals seeking to improve their fitness from the comfort of their homes. Some of her content is also related to sound healing, weight loss, and body sculpting.
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5. Oxana
![Oxana]()
Followers: 8.1kEngagement Rate: 0.87%About the Creator:
Hailing from Russia, Oxana is a Dubai-based nano influencer who specializes in lifestyle and user-generated content (UGC). On Instagram, she showcases a glimpse into her daily life in the UAE and shares her experiences and favorite spots around the city. Oxana also shares her travel escapades with her audience. Some of the places she explored are Paris, Italy, and more.
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6. Reema Mahajan
![Reema Mahajan]()
Followers: 4.7kEngagement Rate: 1.49%About the Creator:
Hailing from India, Reema Mahajan is a top nano influencer in Dubai, UAE, who creates content around her lifestyle in the city. Reema is an alumna of IIT Delhi and IIM Bangalore. With her bits and pieces of content around various niches like fitness, travelling, motivation, empowerment, and more, Reema has curated a niche community of her audience. In January 2025, Reema’s highly anticipated magazine ‘Namaste India’ was launched.
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7. Dariia Nazarova
![Dariia Nazarova]()
Followers: 4.2kEngagement Rate: 2.75%About the Creator:
Dariia Nazarova is a top Emirati nano influencer and content creator specializing in user-generated content. She focuses on producing educational, aesthetic, and explanatory videos, both on location and at home. She has worked with brands like Sephora, Elemis, Pearlville Cosmetics, Gemaee, and more. Dariia also shares her vacation highlights and travel experiences with her followers. Some of the recent ones are Russia, Istanbul, Italy, China, the Philippines, Paris, and more.
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8. Masha Roskvit
![Masha Roskvit]()
Followers: 1.8kEngagement Rate: 1.94%About the Creator:
Hailing from Russia, Masha Roskvit is one of the best nano influencers on Instagram in Dubai, specializing in fashion and lifestyle content. Masha’s approach is super playful and fun. She tries to share all her content in a fun and engaging manner. Masha shoots content for brands in the UAE and also works as a model. She also explores the city, finds out new places and routes, and shares the complete experience with her audience.
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9. Uniquemka
![Uniquemka]()
Followers: 1.6kEngagement Rate: 3.41%About the Creator:
Uniquemka is one of the top nano influencers in Middle East, whose Instagram feed is filled with content about lifestyle, fitness, and food in the UAE. Her Instagram account gives a clean girl aesthetic and shares a lot about her gym diaries and her fitness journey. Uniquemka is also into boxing and shares her boxing content and journey on the platform.
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10. Hishma Hassan
![Hishma Hassan]()
Followers: 1.29kEngagement Rate: 1.88%About the Creator:
Hishma Hassan is one of the best nano influencers in Dubai who creates content around lifestyle, beauty, and cafe culture in the UAE. Hishma shares her skincare routines, reviews products, and shares her recommendations about skincare and beauty in the UAE. Her authentic reactions and honest opinions have made her a favourite in her community. She has worked with brands like Laconic, Gold Apple, The Ziryab, Drivu App, and more.
Wrapping Up
In a country built on culture, innovation, and modernity, trust and word-of-mouth become imperative. Hence, these Emirati nano influencers have come to become an essential part of brands’ marketing strategy in the UAE. With high engagement, hyper-local reach, and niche community ties, these top nano influencers in Dubai, UAE are sharing brand messages in their native languages and with cultural nuance.
