The United Arab Emirates has become a tough spot to break into. With Dubai growing to be one of the most competitive markets, brands in the UAE are no longer just putting their best foot forward, they’re fighting for attention.
Fashion, tech, beauty, lifestyle, real estate, and whatnot. Almost every industry is on the rise. The competition is thicker than ever before and standing out is easier said than done.
To keep up in this die-hard competition, brands are leaning on something that actually works, i.e, connection. Now, micro-influencers in Dubai bring this connection to them.
While these creators do not have a million followers, what they do have is something even better — genuine connections. They know their audience. They talk to them. And most importantly, they’re listened to.
In fact, influencers with under 100K followers tend to have engagement rates of 5% or more on platforms like Instagram, while big-name creators often see less than 2%. That’s a huge deal when you’re trying to hold people’s attention in a market as intensely active as Dubai’s.
So, it’s no surprise that marketers in the UAE are investing more in these Emirati micro influencers than ever before. In fact, a recent study conveyed that micro-influencers usually achieve engagement rates between 5% and 20%, while macro-influencers typically average around 1% to 3%. (Influencer Hero).
Why? Because it’s not just about reach. It’s about real influence and actual connection.
That being established, let’s dive in and take a look at the researched list of the top micro influencers in the UAE curated by the top influencer marketing agency in UAE for you to partner with.
List of the Best Micro Influencers in Dubai, UAE
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![Ahmed Mamdouh]()
1. Ahmed Mamdouh
Followers: 77.5kEngagement Rate: 5.7%About the Creator:
Ahmed Mamdouh is one of the top micro influencers in Middle East. He is a Dubai-based photographer originally from Kerala, India. Ahmed has a strong passion for photography. His work gained immense recognition when Sheikh Hamdan, the Crown Prince of Dubai, praised one of his photographs on Instagram. Ahmed showcases a collection of images that display Dubai's architectural beauty, urban life, and cultural moments.
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2. Mirchi RJ Himanshu
![Mirchi RJ Himanshu]()
Followers: 64kEngagement Rate: 9.6%About the Creator:
Mirchi RJ Himanshu, also known as Himanshu Chhabria, is a famous radio jockey at Radio Mirchi 98.3 FM in Dubai. Beyond his radio presence, he's carved a niche for himself on Instagram as he creates content around the entertainment domain. Himanshu shares a mix of comedic sketches, lighthearted roasts of fellow RJs, and engaging talks on trending topics and movies. His content often features playful banter and memes that reflect everyday situations.
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3. Jilu Saji
![Jilu Saji]()
Followers: 62.1kEngagement Rate: 14.7%About the Creator:
Jilu Saji is a Dubai-based micro influencer who brings a delightful mix of humor, food, and travel to her audience. Most of her content is lighthearted couple comedy. Beyond humor, Jilu shares her culinary adventures and spotlights local eateries and homemade dishes that food enthusiasts love to engage with. Her travel vlogs take followers on journeys through various locales. She has worked with brands like iD Fresh Foods Middle East, Trendyol, Shein, etc.
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4. Mughal Waleed
![Mughal Waleed]()
Followers: 59.1kEngagement Rate: 7.6%About the Creator:
Based in Dubai, Mughal Waleed has become one of the top micro influencers in the UAE, specializing in sports nutrition, personal training, and fitness. He inspires his audience with expert tips and workout motivation. The creator has recently added automobiles as part of his content creation. He talks about the automobile business and more. Mughal also shares his travel escapades, his fatherhood journey, and fashion choices on Instagram.
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5. Karam Zireeni
![Karam Zireeni]()
Followers: 58.5kEngagement Rate: 7.3%About the Creator:
Karam Zireeni is a UAE-based micro influencer who creates content related to automobiles and garnered colossal attention for his engaging car-centric content on Instagram. Karam’s feed is a visual treat for car enthusiasts. Karam shares a mix of high-quality photos and reels that showcase luxury vehicles, thrilling rides, and the vibrant car culture of Dubai. He shows scenic drives, nighttime cityscapes, and moments that capture the essence of automotive passion. Sometimes, he also shares in-depth reviews, vlogs, and behind-the-wheel experiences in thorough detail.
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6. Mohannad Alwadiya
![Mohannad Alwadiya]()
Followers: 41.7kEngagement Rate: 18.9%About the Creator:
Dr. Mohanad Alwadiya, widely recognized as "The Wolf of Real Estate," is a prominent figure in the UAE's property market. As the CEO of Harbor Real Estate, he manages mixed-use institutional portfolios valued at over AED 14.8 billion, serving esteemed clients such as National Bonds Corporation and the Investment Corporation of Dubai. On Instagram, Mohannad shares insights on real estate investment, market trends, and personal development.
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7. Amrit Dahal
![Amrit Dahal]()
Followers: 40.6kEngagement Rate: 18%About the Creator:
Amrit Dahal is an Emirati content creator and micro-influencer who has made a name for himself in the UAE. As one half of the Dahal Twins duo, alongside his brother Amar, Amrit has captivated audiences with engaging content that spans dance, fashion, and travel. The creator shares dance routines, stylish fashion ensembles, and travel escapades around Dubai and beyond. Beyond social media, Amrit has ventured into the fashion industry, participating in events like Dubai Fashion Week, where he proudly represented Nepal.
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8. Amar Dahal
![Amar Dahal]()
Followers: 27.5kEngagement Rate: 3.7%About the Creator:
Amar Dahal is a Dubai-based micro-influencer and content creator who, along with his twin brother Amrit, has carved a niche in the UAE. Known collectively as the Dahal Twins, they share snippets from dance routines, fashion-forward looks, and moments from their travels, all set against the backdrop of Dubai's iconic locales. The twins' synchronized dance videos and humorous skits have become a staple that reflects their shared passion and chemistry.
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9. Sammy James
![Sammy James]()
Followers: 24.4kEngagement Rate: 8.4%About the Creator:
Sammy James is a British-born content creator and a top micro-influencer based in Dubai, known for her chic aesthetic, uplifting energy, and entrepreneurial spirit. She has carved out a space in the UAE's influencer scene by sharing a blend of fashion, beauty, wellness, and lifestyle content. Her feed is a curated mix of sun-drenched beach moments, stylish outfits, and thoughtful reflections on personal growth. Sammy posts about mindfulness, the challenges of adult friendships, and the joys of slow living.
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10. BI BI HAJIRA
![BI BI HAJIRA]()
Followers: 19kEngagement Rate: 3.2%About the Creator:
BI BI HAJIRA is a top micro influencer on Instagram in Dubai, who seamlessly blends modest fashion, lifestyle insights, and academic pursuits. Her Instagram feed showcases a variety of content, from stylish hijab tutorials and fashion ensembles to reflections on personal growth and academic achievements. She is also the founder of Hana Hijab Collection, a brand that emphasizes elegant and accessible hijab styles.
Before You Go
At the end of the blog, it’s about who can actually hold attention and get a response. Micro influencers in the UAE aren’t just part of the marketing strategy anymore. For a lot of brands, they are the strategy. With these creators being affordable as well as possessing high engagement rates, brands in the UAE are hitting two birds with one stone.
