As the UAE has one of the highest internet penetration rates worldwide, with 99% of its population being internet users, social media has become extremely popular in the UAE. From TikTok and Instagram to Facebook and YouTube, they seemed indispensable to the country's communication, businesses, and lifestyles.
This steep penetration rate has led to the rise of top social media influencers in Dubai, UAE. These influencers span various industries like fashion, beauty, lifestyle, comedy, and more, and they possess the potential to influence consumer behavior. Research indicates that 50% of UAE consumers trust financial advice from influencers, and close to 72% purchase goods after viewing them being promoted online by influencers.
Needless to say, influencer marketing strategy in UAE is indispensable for brands that want to better engage with their audiences as the growth of the influencer marketing sector in the Middle East is astronomical. It is currently a $1.3 billion industry, up from $300 million just a few years ago.
Additionally, research also agrees that campaigns that use Emirati social media influencers could boast up to 6.5 times more engagement. The percentage of marketers using influencer marketing is estimated to rise from 74.5% to 88.7% by 2026. (YAAP) With such high demand for influencer marketing in the UAE, our top influencer marketing agency in Dubai has curated a list of the best social media influencers in Dubai, UAE, for your brand to partner with.
-
![Huda Kattan]()
1. Huda Kattan
Engagement Rate: 1.64%Followers: 4.3MAbout the Creator:
Huda Kattan is one of the most prominent names in the beauty, makeup, and cosmetics industry, not only in the UAE but globally. She initially gained immense popularity through her beauty blog and YouTube channel, where she shared makeup tutorials, product reviews, and beauty tips. Now, she is also the founder of Huda Beauty, a successful cosmetics brand known for its high-quality makeup products worldwide.
-
2. Khalid Al Ameri
![Khalid Al Ameri]()
Engagement Rate: 2.31%Followers: 3.1 MAbout the Creator:
Khalid Al Ameri is a Stanford MBA graduate who transitioned from a corporate career to pursue his passion for storytelling. He is currently an entrepreneur and an entertainer. Khalid delivers his content and advertisements in a fun and creative way, which, generates more engagement than any other form of content. He has recently worked with brands like Zoho, Aseer Time, Philips Home Living, and many more.
-
3. Ghaith Marwan
![Ghaith Marwan]()
Engagement Rate: 5.33%Followers: 8.5 MAbout the Creator:
Based in Dubai, Ghaith Marwan has become one of the top social media influencers in UAE with his fun and engaging content. The creator usually creates content with his partner, Sara Alwari, and his content revolves around lifestyle. He was also awarded the Best Lifestyle Content Creator Award by Digital Creator Award in November 2024. Brands like 6th Street, L’Oreal Paris, Noon, and Emirates NBD have collaborated with Ghaith for their influencer marketing campaigns.
-
4. Noor Stars
![Noor Stars]()
Engagement Rate: 1.2%Followers: 15.9 MAbout the Creator:
Noor is a famous social media influencer in the UAE who is known for her sophisticated lifestyle. She was also featured on the Forbes 30 Under 30 list for her immense contribution to content creation. Her Instagram feed is aesthetically pleasing and looks straight out of a Pinterest board. She also hosts her podcast called Stars Podcast, where she invites many celebrities and social media personalities and talks about the most raw, real, and relatable things.
-
5. Balqees
![Balqees]()
Engagement Rate: 0.14%Followers: 15.9 MAbout the Creator:
Balquees is a famous musician and a luxury lifestyle social media content creator in the UAE. The creator is also a Hollywood Music and Media Award Winner. Balqees is also the founder of BEX Beauty and Bex Beauty Skin, a beauty and cosmetics brand. She has been invited to many high-end fashion events internationally, like the Paris Fashion Week, where she represented Balenciaga.
-
6. Asmaa Ibraheem
![Asmaa Ibraheem]()
Engagement Rate: 6.6%Followers: 8.8 MAbout the Creator:
Asmaa is a famous TV Host in the UAE and a luxury lifestyle fashion Emirati social media influencer. Her content on Instagram revolves around fashion, beauty, traveling, and all things luxury. Asmaa has been invited to many exclusive and high-end events like Dior Fashion Week in Paris, represented Roberto Cavalli in Dubai Fashion Week, and many more. In April 2024, she was also awarded the Star of the Night Award by The EMIGALA Awards.
-
7. Ahmed Hossam
![Ahmed Hossam]()
Engagement Rate: 6.68%Followers: 8.6 MAbout the Creator:
Based in Dubai, Ahmed Hossam has created a large group of followers worldwide with his humorous and fun content on Instagram. Reaction videos, following trends, skits, Ahmed Hossam does it all. Along with his partner, he even presents his brand collaborations in a fun way for authentic engagements. He has worked with brands like Lingo, Danube Home, Dream Dubai, Good Seoul, and many more.
-
8. Rawan Bin Hussain
![Rawan Bin Hussain]()
Engagement Rate: 2.29%Followers: 7.6 MAbout the Creator:
With a master's in Law, Rawan Bin Hussain has dedicated her career to content creation. Not only that, but Rawan is also an entrepreneur, singer, and actress. On her social media, she is seen creating beauty, fashion, and lifestyle content. Rawan is also the founder of Kimi Skin, an up-and-coming personal care brand. She has worked with brands like DAVIDOFF CAFE and Burger Capital. She has also represented Designers & Us at the Dubai Fashion Week.
-
9. Leyla Brunton
![Leyla Brunton]()
Engagement Rate: 0.12%Followers: 7.1 MAbout the Creator:
Leyla Brunton is a famous luxury lifestyle social media influencer in the UAE who loves showcasing luxury goods, high-end cars, designer clothes, handbags, extravagant stays, and whatnot. She is also the brand ambassador of Lamborghini and is called ‘Miss Lamborghini.’ She has worked with brands like The Adria, Crush Beauty Salon, NARS Cosmetics, Huda Beauty, Paramount Hotel, Le Degraissage Laundry, Chanel, and more.
-
10. Reem Khabbazeh
![Reem Khabbazeh]()
Engagement Rate: 1.59%Followers: 6.3 MAbout the Creator:
Reem Khabbazeh is an entrepreneur, beauty guru, travel, and luxury social media content creator in Dubai, UAE. The creator was also invited to the Cannes Film Festival in 2019, 2022, and 2024 and has been featured in news publications like the Arab News, Grazia Magazine, Haya Magazine, Emirates Woman, and many more. Moreover, Reem won the title of Most Influential Social Personality of the Middle East at the sixth annual WIBA Awards.
Wrapping Up
As we approach the end of our blog, we have realized that the social media landscape in the UAE is thriving like never before, and social media influencers in Middle East are the real individuals who have the platforms' audiences hooked. This immense power Emirati social media influencers hold is exactly where brands in the UAE are capitalizing by collaborating with them and gaining brand awareness and consumer trust.
