YouTube has become one of India’s most influential media ecosystems as well as the go-to space for research, opinions, and purchase consideration. Even for initial product discovery, detailed comparisons, and long-form reviews, Indian audiences now spend hours on YouTube before making decisions.
Over the years, this has given rise to a highly specialised creator economy with niche domains like finance, beauty, fashion, automobile, tech, education, and more. Top Indian YouTubers share content within specific niches, backed by research, experience, and personal opinion.
Now, most top YouTubers in India have spent years building a loyal viewer base that values their opinion, trusts their judgment, and, gradually, their content is acted upon. Viewers treat these creators as a reference point before making a purchase or forming an opinion.
From a marketing POV, this trust means measurable business value. Brands are increasingly partnering with these YouTubers for sustained influence across the consumer journey. But let’s understand in-depth what exactly brands benefit from-
- High-intent audience: YouTube audiences actively seek information, which makes it ideal for consideration-stage and decision-stage marketing.
- Depth-led product storytelling: Long-form videos allow room for demonstrations, comparisons, use-cases, and real feedback.
- Credibility transfer: A compatible creator lends their reputation to the brand, helping reduce scepticism and improve brand recall.
- Search longevity: YouTube videos continue to surface via search even years after publishing, providing sustained visibility.
- Stronger conversion pathways: Viewers who consume in-depth content are better informed, more confident, and far more likely to convert.
For brands looking to place their product in front of the right audience in a clear and convincing manner, partnering with these top YouTubers in India is one of the top marketing assets in 2026.
Below is the list of the best YouTubers in India, curated by the top YouTube influencer marketing agency in India, after thorough research and review for your brand to partner with the ones that align with their domain.
List of the Best YouTube Channels in India
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1. Ashish Chanchlani
Subscribers: 432.3 MAbout the Creator:
Ashish Chanchlani is a versatile comedian who displays a range of emotions and energy in his videos. He constantly explores new entertainment horizons. He revolutionized the industry by introducing new concepts, ideas, and performances that caught nationwide attention. The young boy from Ulhasnagar, Maharashtra, is now one of the most followed YouTubers in India. He picks relatable topics like Big Boss parodies and student life.
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2. Ajey Nagar
Subscribers: 45.3 MAbout the Creator:
Ajay Nagar is an Indian YouTuber, comedian, roster, gamer, and rapper who has witnessed tremendous growth in a few years. He creates videos on trendy topics. The Indian YouTuber roasts other vloggers and content creators. He is known for an unbound comedy style. Carryminati has addressed different niches in his videos, including motivational speaking, tech, food, and popular media culture.
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3. Bhuvan Bam
Subscribers: 26.6 MAbout the Creator:
Bhuvan Bam's content is inspired by events in his own life. He is a man of multiple talents. Bhuvan Bam set the ball rolling for the golden age of YouTube India. He was among the first popular Indian YouTubers to gain Nationwide recognition. Bhuvan Bam is known for his YouTube channel BB Ki Vines, where he posts videos with multiple characters that he plays himself. His online personas, like Mr. Hola, Titu Mama, Master Ji, and Sameer, have unique personalities and backgrounds that relate to different viewer groups.
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4. Harsh Beniwal
Subscribers: 16.5 MAbout the Creator:
Harsh Beniwal brings unique charisma, wit, and creativity to the YouTube entertainment world. He ventures into different content formats. He can move between comic and serious roles to keep his videos engaging. He adopts popular trends. He takes inspiration from movies, trailers, and songs. Just like other popular YouTubers in India, Harsh Beniwal introduces variations in his content creation, like YouTube series, versus battles, vlogs, parodies, and what-ifs.
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5. Abhishek Upmanyu
Subscribers: 5.29 MAbout the Creator:
Abhishek Upmanyu is a stand-up comedian who has performed at various National and international stages. He brings a unique aura with his comedy content that sets him apart from others in the industry. The artist has uploaded multiple clips from his stand-up specials on YouTube. He displays impeccable storytelling skills and on-stage presence. He gets reactions from the crowd with fun interactions and roasts. The comedian uses YouTube to update his subscribers on his upcoming shows.
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6. Aakash Gupta
Subscribers: 4.66 MAbout the Creator:
Another on our list of the best YouTubers in India is Akash Gupta. He uses stand-up comedy, funny sketches, short films, reactions, etc., to entertain his audience. He prefers topics that resonate with the Indian audience. The content creator makes videos on taxis, dogs, cities, cricket, relationships, popular Indian shows, etc. Aakash brings originality to his content. He has a presence on multiple social media channels and uses humor to address everyday life events.
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7. Abhyudaya & Gautami
Subscribers: 10.3 MAbout the Creator:
Abhyudaya Mohan and Gautami Kawale are good friends and creators of the Indian YouTube channel Slayy Point. They are two of the most popular YouTubers in India who create comedy videos. Slay Point’s content resonates with the younger demographic. The duo uses multiple channels to interact with their communities, which has seen their fame skyrocket in recent years.
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8. Anubhav Singh Bassi
Subscribers: 1.44 MAbout the Creator:
Anubhav Singh Bassi is one of the greatest YouTubers in India, creating comedy content, and his shows go housefull every time. Anubhav Singh can get reactions from the crowd with quirky remarks. Bassi has toured multiple countries for his stand-up specials. He includes his travel experience in his comedy segments, which draws the crowd in for a wholesome time. He shares his live show moments as YouTube videos, which received instant engagement.
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9. Amit Bhadana
Subscribers: 24.4 MAbout the Creator:
Amit Bhadana's grounded comedy style highlights Indian culture and entertainment value. He commands the attention of a very niche community that enjoys a specific comedy style. He is one of the most adaptive Indian YouTubers. He presents different issues with unique characters, scripts, casting, and dialogues. His ability to speak to diverse audiences made him the fastest Indian YouTuber to cross the 20 million subscriber milestone.
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10. Nischay Malhan
Subscribers: 25.3 MAbout the Creator:
Nischay Malhan is possibly the most beloved Indian YouTuber who produces clean, entertaining content on multiple social media platforms. The Delhi-based content creator’s story from an engineer to a popular internet celebrity is inspiring. He has a knack for blending his infectious humor with a charming personality that connects with different audience demographics. Nischay also features his parents and siblings in his videos, which adds to the reliability factor.
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11. Sourav Joshi
Subscribers: 38.9 MAbout the Creator:
Saurav Joshi takes on multiple roles. He is a YouTuber, vlogger, traveler, artist, and influencer who shares his life stories through videos. Saurav's journey into the exciting YouTube world started with his art, which eventually led to sharing his personal and professional moments. Whether he is buying a new car, gifting iPhones, or enjoying playtime with his brothers, Saurav Joshi shares everything with his fans.
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12. Mythpat
Subscribers: 16.9 MAbout the Creator:
Mithilesh Patankar, aka Mythpat, is a renowned figure in the Indian comedy and entertainment niche. Mithilesh streams games like GTA, Watch Dogs, Minecraft, Among Us, and PUBG on this YouTube channel. He has a unique ability of using comedy sketches with gameplays to reach more diverse audiences. Moreover, the Indian YouTuber just challenges, reacts to In-game clips, and even does live commentary. You will also see Mithilesh do OTT show game parodies, gameplay episodes, and other unorthodox activities like playing bad games.
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12. Tanmay Bhat
Subscribers: 5.29 MAbout the Creator:
Tanmay Bhat took the world by storm with AIB (All India Bakchod). The Mumbai-based comedian, actor, scriptwriter, and roster has a rare personality and comic style. Even the best celebrities found themselves on the receiving end of Tanmay Bhat’s jokes, and the comedian does not hold back his trolls. He brings unfiltered humor to YouTube India. He boasts a tremendous range in creativity and self-expression.
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12. Gaurav Gupta
Subscribers: 1.03 MAbout the Creator:
Gaurav Gupta is a Delhi-based comedian with specials airing on Amazon Prime. Gaurav Gupta is amongst a select few stand-up artists that presents Indian comic culture with such passion and enthusiasm. He has performed in multiple Indian cities. He addresses relatable topics in his segments. He is comfortable with joking about sensitive issues without going overboard. The Indian YouTuber has performed in America, New Zealand, Ireland, the UK, Australia, and other countries.
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12. Crazy XYZ
Subscribers: 35.6 MAbout the Creator:
Crazy XYZ experiments reach international standards. He has worked with top YouTubers from different countries. Crazy XYZ is an Indian YouTube channel of science enthusiasts who perform crazy experiments that attract specific audience groups. Here you will find buses underwater, a boat made of plastic bottles, or a swimming pool of 10 million orbeez. You will also witness science-inspired challenges like spending 24 hours in a freezing cold room and pranks like exchanging coins for petrol.
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12. 2 Foreigners In Bollywood
Subscribers: 7.01 MAbout the Creator:
Johan Bartoli, Hampus Bergqvist, and Vidhan Pratap Singh are the founders of the Indian YouTube channel 2 foreigners in Bollywood. They are based in Mumbai and produce funny videos for their global community. If you are in Mumbai, then you are bound to see the trio engage in hilarious activities. They produce skits like foreigners vs autowala and parodies of popular Bollywood movies. The YouTubers have amassed tremendous success in a short time to the point where they get mentions on The Times of India, The Express Tribune, First Post, and Business Today.
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12. Total Gaming
Subscribers: 45.3 MAbout the Creator:
Ajendra Variya, aka “Ajju Bhai,” is a prominent figure in the gaming community. The Indian YouTuber started with Clash of Clans and eventually came into the public's spotlight through his Garena Free Fire live-streams. Today, he is one of the most followed creators on YouTube in India. Ajju Bhai also represented the country at international gaming competitions. Ajendra actively creates gameplay on Granny, GTA, Call of Duty, God of War, and Horizon on his YouTube channel. He also presents game simulations with commentary and reactions.
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12. Raj Grover
Subscribers: 15 MAbout the Creator:
Raj Grover creates relatable content on Indian families. He can compress entertainment into short durations with effective filters, sounds, and dialogues. Raj Grover says, “I make videos which will make you feel I am spying on you,” and by the looks of it, he is. This famous Indian YouTuber takes everyday life events and conversations and turns them into relatable comedy skits. He uses minimal props to bring out the essence of every character, whether it is his Kaamwali, Mother, Friend, or Sibling.
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12. Priyal Kukreja
Subscribers: 46 MAbout the Creator:
Priyal Kukreja is a famous female YouTuber in India and an internet personality who has won millions of hearts through her creative comedy skits, dance, and music content. The YouTuber displays outstanding versatility in content creation. She is consistent on YouTube and Instagram. Her comedy short videos feature notable artists and celebrities. She tells visually compelling stories with YT shorts. She puts a lot of effort into her video planning to hold the audience's attention from start to finish.
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12. Sakshi Keswani
Subscribers: 6.89 MAbout the Creator:
Sakshi Keswani is all about keeping audiences guessing for what comes next. She is up to many things. This future acting star acts different characters with precision. She has turned her YouTube channel into a place where she can share her travel moments, family vlogs, jewelry collection, funny skits, and relationship advice. She creates videos around family-oriented topics. Furthermore, her amazing fashion choices can motivate you to rearrange your wardrobe with outfits that match your personality.
Before You Go
These top YouTubers in India stand at the pinnacle of their respective industries. These talented musicians, comedians, tech gurus, moto vloggers, fashionistas, and more express their passion through videos that appeal to a niche crowd. These Indian YouTubers are pivotal for future online marketing. They hold the success key for many businesses as consumers' opinions gravitate around trends introduced by these creative content creators.