ByteDance’s advertising resource stated that TikTok had 10.73 million users aged 18 and above in the United Arab Emirates in early 2024, more than 2.5 million users than in 2023. Not to mention, more than 1.02 million people expressed that TikTok is their favourite social media platform.
This increase and favouritism are justified when we integrate personalized quirky feeds, short videos set to attention-grabbing music, and the content authenticity of the UAE TikTokers. The result is that the users are hooked and captivated by the content offered by these TikTokers in the UAE.
TikTok, as a platform, possesses various capabilities, like its fun and viral algorithm, creative freedom, and whatnot. However, the real credit for its popularity can be majorly attributed to the efforts of famous TikTokers in the UAE, who have created the hype and uplifted the platform through their unique and engaging content.
Top TikTok influencers in UAE come from various niches and domains. But despite the diversity, there is unity through content quality and that’s what makes this platform so appealing.
In addition, the latest trend that has been observed on all major social platforms and is true to its core for TikTok also, brand collaborations and partnerships. Brands are rushing to integrate these content creators on TikTok for various purposes like brand ambassadorship, creative challenges, product reviews, promotions, sponsorships, etc.
As a matter of fact, 61% of marketers use TikTok in UAE for influencer marketing, according to Hubspot. To that matter, many brands have leveraged the services of the tiktok influencer marketing agency in UAE to gain a competitive edge in their respective market domain. These agencies have a deep-seated understanding of the domain and provide their invaluable services to brands to help them realize their objective.
As we proceed towards the core of our blog, let's first understand who exactly these Top Tiktok Influencers in the United Arab Emirates are.
Who are the Top TikTokers In Dubai?
TikTok influencers are content creators of a specific domain who have earned high credibility and authority with the power of their authentic and genuine content. These Emirati TikTok influencers curate compelling content that is highly cherished and engaged with.
Types of TikTok Influncers in Dubai, UAE
1. Dance:
These famous Tiktokers in UAE create content that revolves around dance and related aspects. They love to curate trendy dance styles and make groovy steps and groovy beats.
2. Comedy:
These top TikTokers create humorous, viral and trendy content on the platform. They upload comedy skits, prank videos, and even roast videos.
3. Lifestyle:
These top Emirati TikTokers showcase their day-to-day life on their social accounts. They passionately show their clothes, cars, travel stories, etc.
4. Storytellers and Poets:
UAE has a rich cultural tradition that is very visible in its stories and heartfelt poems. These UAE tikTokers create renditions, reproduce content, or share their own written stories and poems.
5. Travel:
These Top TikTok accounts in Dubai showcase the beauty of the world and exhilaration in life. Their reels are filled with exotic locations and beautiful places filled with beautiful people.
6. Fashion and Beauty:
These famous Tiktokers in UAE create content about fashion trends and aspects related to them. They show the various clothing, accessories, and events of the world.
Now that we know the different types of tiktokers in Dubai, let’s see who the top UAE Tiktokers on 2025 are.
List of Best TikTok Influencers in Dubai, UAE (2025)
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1. Alishbah Anjum
USP:
Alishbah Anjum compiles precious life moments into short TikTok videos that reach a global crowd.
About The Creator:
Alishabah Anjum is a Pakistani-born, Dubai-based social media star and TikToker who has lit her followers' social media feeds with her blinding beauty and grace. From Pakistan to the world Alisha Anjum’s journey is marked by Fashion travel and tradition. From Weddings, New Year's and Eid celebrations to Bollywood nights, apartment tours and game nights, Alishbah includes many fun activities to keep her content interesting. The Tiktoker and model also share family moments, unique destination experiences, city life, shopping sprees, skin care and outfit hauls.
KPIs:
1. Alishbah Anjum’s TikTok videos have an engagement rate of 1.58%, with an average of 96.5K likes and 884 comments.
2. Alishbah’s TikTok videos comfortably surpass an average view count of 1.1M. Her video viewership is growing at 0.76%.
3. The TikTok content creators following is growing at 1.74%.
Brands Worked With:
Rixos Premium, Nubia and ZTE
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2. Jannat Mirza
USP:
Jannat Mirza is a bright star in the UAE entertainment niche. Million follow her acting, music and lifestyle.
About The Creator:
Jannat Mirza is another Pakistani boy TikTok influencer who is a big name in the United Arab Emirates Jannat is known for her beauty and style. The famous Tiktoker from Dubai is active as a model and fashion content creator. Jannat Mirza uses short videos for brand promotions, music acting and makeup content. Her calm and subtle style draws different people to her Instagram content.
KPIs:
1. Jannat Mirza is amongst the most followed TikTok influencers and UAW. Her videos have an average engagement rate of 1.71%.
2. Jannat Mirza uploads multiple times in a day. Her videos on the artwork, outfit of the day, food and personal life average 169.1K likes, 2.2K comments and 1.9M views.
3. The TikTok profile is witnessing a 0.13% follower growth every month.
Brands Worked With:
Asim Jofa and Body N Body.
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3. Dina Saeva
USP:
The world presents creative inspirations that Dina Saeva curates and presents through her TikTok videos. Her profile has several references, from music and TV shows to movie and pop culture trends.
About The Creator:
Dina Saeva is one of the most followed tiktokers in UAE. The diva stands out for her minimalism and sustainable fashion looks. The Dubai-based Tiktoker is motivated to travel and express her style. She explores the fashion culture of different countries, which she incorporates into her personalized looks.
Dina Saeva dresses to impress, when strolling on beach fronts, gazing at the sandy dunes or appearing at Red Carpet events. She has worked with high-end fashion, luxury and Lifestyle brands.
KPIs:
1. Tiktok offers Dina Saeva the freedom to experiment with her styles. She has produced multiple short videos, which receive an average of 138.5K likes, 1.87M views and 574 comments.
2. The Dubai-based Tiktoker profile has an engagement rate of 0.56%.
3. Dina Saeva has achieved social media celebrity status in the UAE with steady growth.
4. The likes on her TikTok videos are increasing at 6.30% every month.
Brands Worked With:
Gucci, Hermes, Miu Miu and Coperni
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4. Danya Milokhin
USP:
Danya Milokhin reaches new audiences with his highly interactive TikTok videos.
About The Creator:
Danila Vyacheslavovich Milokhin aka Danya Milokhin is Russian tiktoker and musician. The content creator's impressive ability to sing, rap, vlog and rap has brought attention from a huge UAE community that follows Danya Milokhin’s milestones every day. He is one of the most famous TikTokers in the UAE with a presence on TikTok, YouTube, Spotify, Apple Music, and Instagram. His short dance, lip sync and martial arts clips get multiple interactions in a day.
KPIs:
1. Danila Vyacheslavovich Milokhin is involved in different activities as seen in his TikTok videos which have an average of 149K likes, 760 comments and 2M views.
2. The Tiktoker is growing his profile at 1.3% followers every month with an 8.03% increase in likes.
3. Danya Milokhins's TikTok profile is one of the most engaged accounts in the UAE with an engagement rate of 7.97%
Brands Worked With:
Kwality Walls and Alpha Fight Series
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5. Aydas
USP:
Aydas is a talented artist who is expanding her influence through different entertaining formats.
About The Creator:
Ayda Sadik aka Aydas is a famous TikTok influencer and musician with a huge following on Instagram, TikTok, YouTube and Twitter. The talented artist finds herself on the magazine covers because of her chart-topping songs like Gaza Al Aalam, Tiro Viro and Bir Kulunu Çok Sevdim. She uses short videos to create funny lip-sync videos on popular Arabic and Turkish music. Ayda also does vlogs and funny skits with other top Tiktokers in the UAE like Big Naija.
KPIs:
1. Ayda Sadik’s short videos on music, fashion, Lifestyle, workout innovation, etc are widely popular across the Middle East, bringing an engagement rate of 1.50% to her TikTok profile.
2. The Emirati TikToker's short videos have an average of 83.9K likes, 1.6M views and 776 comments.
Brands Worked With:
Tommy Hilfiger and Topline motors
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6. Amina
USP:
Amina has made Dubai her home. She is involved in songs, live streams, travel, fashion and gaming which attracts different people to her TikTok profile every day.
About The Creator:
Another Russian representative on our list of TikTok influences in the UAE is Amina Mirzoeva also known as Tenderly Bae. She continues to achieve new fame and success through her musician and luxurious fashion sense. The artist has released multiple original soundtracks that get millions of streams on Spotify and YouTube.
Amina leads a luxurious lifestyle consisting of cars, designer outfits, and exclusive trips. She streams frequently on Twitch and Kick.
KPIs:
1. The height of Amina Mirzoeva’s fame is matched by her audience activity. The Russian content creator residing in Dubai has an impressive engagement rate of 10.69%.
2. Her short videos include Twitch stream compilation, songs, fan moments, music covers, etc which comfortably receive an average of 45.8K likes, 499K views and 271 comments.
3. Tenderly Bae receives at least 146 new followers on her Tiktok profile every month.
Brands Worked With:
Drugonit and PINQ
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7. Bessan Ismail
USP:
Talented musician Bessan Ismail styles garments, outfits and accessories that match her music genre.
About The Creator:
The famous Syrian musician, Bessan Ismail has immense talent and untapped potential that allowed her to rise amongst the ranks of top TikTok influencers in the UAE. People lose themselves in her melody tunes. The artist has performed across countries like Saudi Arabia, Lebanon, Iraq, Egypt, Georgia and Qatar. You can find snippets of Bessan Ismail’s music as TikTok videos that further highlight her dance and acting talents.
There is something for beauty enthusiasts too as Bessan flaunts picture-perfect makeup looks in her videos.
KPIs:
1. The Syrian artist covers her new music releases, tour moments, makeup tutorials, GRWM and brand collaborations in her TikTok videos. Her account has an engagement rate of 10.67%.
2. Bessan Ismail’s following is growing at 0.71% every month.
3. Her TikTok posts receive an average of 45.9K likes, 273 comments and 499K video views.
Brands Worked With:
Maybelline, Nyx Cosmetics German Board Kosmetiks and Nana Arabia
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8. Humaid Abdulla Albuqaish
USP:
Humaid Abdullah Albuqaish's lifestyle brings global attention. His passion and activities set him apart from many other TikTok influencers in The Middle East.
About The Creator:
Humaid Abdulla Albuqaish is a respected individual in the UAE social media community. He is known for an extravagant lifestyle comprising supercars, private jets, mansions and celebrity meet-ups. He had the opportunity to meet Zac Wang, Jaylen Brown, and Declan Rice.
However, his fascination with exotic animals stands out the most. The Emirati TikToker enjoys the company of lions, monkeys and tigers. He shares cutesy moments with his animals on TikTok.
KPIs:
1. Humaid Abdulla Albuqaish’s lifestyle is a story with exciting chapters, delivered through TikTok videos which have an average of 17.1K likes, 166 comments and 696.9K views.
2. The TikTok influencer has an engagement rate of 1.12%.
3. Humaid Abdullah Albuqaish is active content on Facebook, Instagram Threads and TikTok.
Brands Worked With:
Collaborations with government institutions and tourism boards
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9. Nour Mar
USP:
Nour Mar explores the cultures of different countries. His over-the-top style and social media presence draw global attention.
About The Creator:
Nour Mar is a Syrian content creator who made it big on TikTok. Noor presently resides in Dubai, UAE. He started his journey as a Youtuber in 2018 with his channel Nour Mar 5. He got worldwide attention through his miscellaneous experience vlogs, interviews, funny commentary and challenges. Nour Mar wasted no time in becoming one of the most followed TikTokers in UAE when the short video platform entered mainstream social media.
Nour Mar’s TikTok clips comprise his lifestyle. The famous content creator presents fashionable looks, shares travel moments and fan interactions and popular trend remakes.
KPIs:
1. Nour Mar is one of the most well-received Tiktokers in the UAE with an engagement rate of 1.85%.
2. His TikTok videos average 276.7K likes, 5.8K comments and 3.9M views.
3. People of different age groups follow Nour Mar on TikTok.
4. Nour Mar predominantly produces content in Arabic followed by English and French.
Brands Worked With:
Yamaha
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10. Sunny Kalra
USP:
Sunny Kalra goes the distance to entertain his followers. He has collaborated with artists and influencers like Bpraak, Saloni Mittal, Kili Paul and Farzana Naz.
About The Creator:
Sunny Kalra started his social media journey in 2017 from YouTube and eventually grew his influence on Instagram, Twitter, Moj, Facebook and TikTok. Sunny is a huge TikTok celebrity in the United Arab Emirates. The Indian artist, actor and content creator uses short videos for trendy music, motivation, love, relationships and Romance-related topics. His videos cover real-life events happening around us like famous dance selfies or TV show trends.
KPIs:
1. Sunny Kalra is an active TikTok and Instagram content creator.
2. Sunny Kalra has a highly active audience and highly impressionable TikTok videos.
3. Sunny Kalra’s Tiktok videos have an average of 109.9K likes, 397 comments and 1.9M views.
4. His TikTok account has an engagement rate of 1.78%.
Brands Worked With:
Air Wheel and Josh
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11. Ranjit Singh
USP:
Ranjit Singh is a fitness icon who combines his luxurious lifestyle with workout motivation. He provides valuable advice on body and mind growth.
About The Creator:
Ranjit Singh is a popular TikTok influencer in the UAE known for his impressive physiques, workouts and fitness lifestyle. He uses funny skits to deliver important health and wellness messages to his followers.
Ranjit is a recurring face at exclusive fitness events. He collaborates with diverse TikTok influencers in the UAE to extend his influence. The Tiktok influencer from UAE appeared at the Dubai Fashion Week. His consistent push for personal growth and betterment attracts people who wish for positive changes in their lives.
KPIs:
1. Ranjit Singh’s workout, diet and lifestyle enthusiasts consume his content on Instagram, TikTok and YouTube.
2. The Dubai-based TikTok influencer receives 28.3K likes, 384 comments and 1M views for his TikTok videos.
3. The comments on Ranjit Singh's posts are rising at 7.1% percent.
4. The famous Tiktoker produces TikTok content in English, Arabic and Spanish.
Brands Worked With:
Vivo
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12. Fereshteh Azad
USP:
Fereshteh Azad is an amazing DJ with a fabulous fashion and style sense.
About The Creator:
Fereshteh Azad can give you a spine-chilling or contented feeling with her amazing makeup skills. Her short TikTok videos cover her makeup, art and body paint. Dubai's best Tiktoker has an unorthodox makeup and beauty approach. She has created realistic Halloween and Avatar looks with creative brush strokes.
Fereshteh goes beyond limitations to create more realistic art for her audience. There are instances where she uses her talent for social messages and motivational posts. Fereshteh also operates actively as a Disk Jokey and music producer.
KPIs:
1. Fereshteh Azad’s TikTok account has an engagement rate of 1.08%.
2. The Tiktoker from UAE nets an average of 10.9K likes, 97 comments and 326.7K views.
3. DJ AngelX has a vast fanbase spread across SoundCloud, Spotify, Twitter, TikTok and Instagram.
Brands Worked With:
Clubs across the UAE
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13. Faryal Fairy
USP:
Faryal Fairy is a respectable voice in sports, fashion, beauty, entrepreneurship, politics and healthcare industries.
About The Creator:
Faryal Fairy is an important personality in the UAE TikTok landscape. She has wooed many with her fashion, music and lifestyle videos. Faryal is amongst the first Emirati TikTok influencers to create popular trends. The content creator grabs public attention with her luxury living.
Faryal has collaborated with renowned Tiktokers worldwide. She is present at the moment in iconic destinations across the United Arab Emirates. She uses short videos to announce super-saving offers and brand collaborations. Faryal Fairy was nominated for the Epricx Best Influencer Of UAE 2024 award for all her successful milestones.
KPIs:
1. Faryal Fairy has a huge following on TikTok, Instagram and YouTube.
2. The UAE-based TikTok content creators' videos have an engagement rate of 1.10%.
3. Faryal uploads regularly, giving her followers something to come back to everyday. Her videos average 122.4K likes, 1.6K comments and 1.3M views.
4. The TikTok influencer is witnessing rising audience opinion sharing, with a 34.5% growth in comment rate.
Brands Worked With:
Beyond Money, Dimple Fashions, Thimar Almadina, Versace, Ferrari World YAS Island, MI Xiaomi and Global Medical Center.
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14. Shadab Khan
USP:
The famous TikTok influencer is known for creating content on different topics. He has one of the highest engagement rates recorded amongst UAE Tiktokers.
About The Creator:
Shadab Khan has taken the UAE TikTok world by surprise with his multitalented approach. Shadab Khan is from India but has a huge following from the United Arab Emirates. The Tiktoker can sing and dance. His romance-fuel, emotional content generates a massive response from the fans. Shadab creates short videos on fitness, love, family, religion and the latest trends. Shadab has multiple blockbuster songs to his name. He vlogs his everyday life and is no stranger to pranks and dramatic skits.
KPIs:
1. Shadab Khan’s TikTok account has an engagement rate of 5.85%.
2. The TikTok post receives an average cost of 2.9k likes 15 comments and 47.9k views which are rising at 0.14% 0.23% and 0.32% respectively.
3. Shadab Khan's new TikTok videos reach 58.9% of his audience.
Brands Worked With:
Magic Win India
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15. Junaid Malik
USP:
Junaid Malik has worked with different brands. He is an influential figure in the GenZ and millennial demographics.
About The Creator:
Junaid Malik is a singer, actor and Tiktok content creator based in the United Arab Emirates. He is known for his work with tourism, body care, technology and fashion brands.
Junaid Malik creates Hindi music. He has worked with international artists. Junaid Malik shares his success stories on Tiktok along with future project announcements.
KPIs:
1. Junaid Malik's TikTok followers are growing at the rate of 0.76%. This results from the UAE-based TikTok influencers' consistent innovation, attention to detail and value-added activities.
2. Junaid Malik's Tiktok videos receive an average of 38.9K likes, 137 comments and 1.2M video views.
3. Junaid Malik creates Tiktok videos in English, Hindi and Arabic.
4. The TikTok influencers' profile has a 0.35% engagement rate.
Brands Worked With:
Honor, Noon, Joshi, Botim, Arabian Oud, Lee Cooper, Marhaba, RAK Tourism, R&B and Porsche
Conclusion
As we conclude, we have contemplated the best TikTokers in Dubai, UAE and how they have their audiences hooked with their one-of-a-kind storytelling and creative flair in their particular niches. These top TikTokers in the UAE have the ability to shape their audiences’ buying decisions and place a brand superior in the minds of the people, ultimately boosting visibility for the brand and driving conversions.