As per a recent study by Global Media Insights, more than 80% of the UAE’s population is active users on Instagram, which makes Instagram no less than a dominant social media platform in the country.
But why are people in the UAE so hooked on this platform? What is the platform giving them?
75% of the UAE’s residents actively follow the top Instagram influencers in Dubai, UAE, for recommendations and inspiration. (YouGov)
Instagram is overflowing with creativity and inspiration at every corner. Be it-
- Travel - flaunting Dubai’s Museum of the Future and the excitement of Abu Dhabi’s Ferrari World
- Food - sharing the best place for authentic Kunafa and recipes for Khuzi
- Lifestyle - sharing their sunrise yoga sessions on the beach, or their day-to-day lifestyle routine
- Fashion - providing followers with a quick sneak peek into the Dubai Fashion Week
These top Instagram influencers in Dubai have created this space where there’s always something new to explore.
With their individuality and one-of-a-kind storytelling, these top Dubai-based Instagram influencers generate content depicting various facets of luxury, culture, and modernity of the UAE. Such content helps connect with audiences as a community and gives people from around the world a better understanding of the UAE’s diverse character.
With that, it’s vividly clear why these top Instagram influencers in Dubai have achieved such immense fame on the internet. So much so, that brands in the UAE have come to realize 2 profoundly momentous things-
- Influencers are now important assets for brand marketing in the UAE.
- And today’s consumers are heavily influenced by reviews and recommendations from trusted friends, family members, peers, and, most importantly, influencers.
Not to mention, 72% of marketing executives from the UAE believed Instagram was the most important platform. Thus, Instagram influencers in Dubai, UAE are by far the most valued asset for their influencer marketing campaigns.
The list below, curated by the top influencer marketing agency in Dubai, Grynow, includes top Emirati Instagram influencers who have gained colossal traction due to their perfectly curated aesthetic feed and content, as well as the power of influence they hold over their audience, making them the top Dubai Instagrammers.
They have attained this degree of success through continuous devotion, creativity, and understanding of what connects well with their audience. Let’s explore the list below!
List of the Top Influencers on Instagram in UAE, Middle East (2025)
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![Noor Stars]()
1. Noor Stars
USP:
With a creative flair, Noor showcases UAE’s luxurious lifestyle, high-end events and her epic fashion sense.
About the creator:
With a passion for fashion, travel, and beauty, Noor is considered one of the top Instagram influencers in UAE. Recently, Noor travelled to countries like Switzerland, France, the UK, and Italy, showcasing her travel adventures and posting stunning pictures of the place and herself.
Noor’s interest lies in luxury goods, clothes, shoes, handbags & accessories, beauty & cosmetics, and shopping. The Emirati Influencer also hosts a podcast called Stars Podcast, which is said to be the most raw, real, and relatable podcast that often features celebrities and social media personalities.
KPIs:
1. Noor was featured in the Forbes 30 Under 30 in 2024.
2. Noor has been invited to many Fashion weeks over the years, like Paris Fashion Week 2023, Riyadh Fashion Week 2023, Milan Fashion Week 2024, and many more.
3. With a follower count of more than 15 million, Noor receives an average of 5 million views and 225k engagements, with an average engagement rate of 4.5%.
Brands Worked With:
La Roche-Posay, Patek Philippe, NEO MIRAE, Benefit Cosmetics, Kiehl’s, etc.
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![Asmaa Ibraheem]()
2. Asmaa Ibraheem
USP:
Although Asmaa is a presenter and TV Host in the UAE, she is best known for her impeccable luxury fashion style, which will leave you in awe.
About the creator:
Asmaa’s interest lies in luxury goods, jewellery, watches, clothes, shoes, handbags, accessories and travel. Asmaa’s fashion sense is something that has left her fans with a bundle of inspiration to uplift their fashion sense. Asmaa also shares her travel tales on Instagram stories with her audience. Recently, she has travelled to countries like Egypt and France.
Asmaa was invited to the Dior Fashion Week 2024 in Paris and Milan Fashion Week 2024 by Roberto Cavalli. Not to mention, Asmaa was awarded The Falcon of the Year 2023 by the Distinctive International Arab Festivals Award (DIAFA) in November.
KPIs:
1. Asmaa recently received the Star of the Night Award at the EMIGALA Awards Event in April 2024.
2. Asmaa was one of the few influencers who got invited to the Dolce & Gabbana X Ounass event in Dubai.
3. With a follower count of more than 9 million, Asmaa receives an average of 400k views and 20k engagements, with an average engagement rate of 5%.
Brands Worked With:
Egypt tourism, Chanel, etc.
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![Abduroziq]()
3. Abduroziq
USP:
Abduroziq is famous on Instagram for his short, humorous reels about daily life occurrences.
About the creator:
Abduroziq gained a tremendous amount of fame and followers after appearing in Bigg Boss 16, an Indian reality show, as a contestant. He has also acted in a few Bollywood films and participated in other Indian reality shows. His interests lie in shopping, sports, cars & motorbikes, pets and comedy.
One unique thing about Abduroziq is that his followers are not only limited to the UAE, but his audience is from all around the world. People from countries like Russia, Tajikistan, the US, Brazil, India, the UK, and many more follow him. This is a perfect factor for brands looking to advertise in many different countries.
KPIs:
1. With a deep passion for sports, particularly boxing, Abduroziq is the ambassador of the World Boxing Council.
2. In his recent collaboration with Boat, he delivered a humorous boxing video that aligned with his audience’s interests, which gained 4.2 million views and 150k engagements.
3. With a follower count of more than 8 million, Abduroziq receives an average of 5 million views and 300k engagements, with an average engagement rate of 6%.
Brands Worked With:
Boat, Wow Hydrate, Social Knockout, WBC Boxing, etc.
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![Ghaith Marwan]()
4. Ghaith Marwan
USP:
Ghaith is a pretty versatile influencer in UAE, known for his love for travel, entertainment, sports, challenges, and content creation.
About the creator:
Ghaith’s Instagram content revolves around travel and humorous videos with his wife, Sara Aalwari. Talking about his travel content, he showcases everything on his account, starting from accommodations, places he is travelling, beautiful sceneries, tourist attractions, and delicious meals.
He has recently travelled to many countries with his family, such as Seychelles, Maldives, France, Switzerland, Italy, Jordan, Turkey, Oman, and many more. Some of his other interests lie in Restaurants & food, toys, children & babies, sports, and cars & motorbikes.
KPIs:
1. In his recent partnership reel with ALDO, the video gained 7.8 million views and more than 350k engagements. The campaign was a huge success!
2. In another one of his partnerships with Tamara, a financial service company, he delivered an engaging and informative reel, generating 8.9 million views and 330k engagements.
3. With a follower count of more than 7 million, Ghaith receives an average of 11 million views and 500k engagements, with an average engagement rate of 4.5%.
Brands Worked With:
Styled by Dubai, Disney, Huawei, Global Village, Noon, Fenty Beauty, etc.
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![Leyla Brunton]()
5. Leyla Brunton
USP:
If you love all things luxury, Leyla Brunton might be the perfect influencer for you to follow in the UAE.
About the creator:
Leyla is one of the biggest Instagram influencers in Dubai, sharing content about the luxury lifestyle. Her interest lies in luxury goods, luxury cars, art & design, clothes, shoes, handbags & accessories. Leyla loves showing off her luxury lifestyle with YSL heels, Hermes & Louis Vuitton Bags, Chanel sunglasses, a Lamborghini car, staying at JW Marriott Mauritius, and whatnot.
Last year, Leyla was invited to the exclusive Chanel Haute Joaillerie dinner. Interestingly, more than 18% of Leyla’s followers are from the United States, so brands that have a global presence receive an additional benefit from collaborating with Leyla, as their product gains visibility not only in the UAE but also in parts of the US.
KPIs:
1. Leyla won the Outstanding Luxury Lifestyle Influencer Award of the Year 2024 at the Mastermind Awards 2024.
2. Leyla was invited to the launch of the summer blush filter of Huda Beauty, where she created beautiful content and posted it on her Instagram handle.
3. With a follower count of more than 7 million, Leyla receives an average of 110k views and 12k engagements, with an average engagement rate of 10-11%.
Brands Worked With:
Crush Beauty Salon, Huda Beauty, Paramount Hotel, Chanel, etc.
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![Ahmed Hossam]()
6. Ahmed Hossam
USP:
Ahmed Hossam is one of the top Instagram influencers in Dubai, having carved a niche in entertainment with his humorous skits and comedy videos.
About the creator:
Ahmed Hossam is a top Emirati influencer in the entertainment category. His videos and posts include funny skits, jokes, and funny takes on everyday life. He often also finds videos from around the internet and then completes the video in a funny and engaging way.
Apart from entertainment, the influencer’s interest lies in travel, tourism and the aviation industry. Interestingly, more than 85% of Ahmed Hossan’s audience are from the country Egypt.
KPIs:
1. One of his recent reels that went viral, in which he was making comedy jokes, gained 335 million views and 21 million engagements.
2. Another one of his reels, where he was performing a funny skit, gained 327 million views and 16 million engagements.
3. With a follower count of more than 7 million, Ahmed receives an average of 3 million views and 100k engagements, with an average engagement rate of 3%.
Brands Worked With:
Turkish Airlines, Royal Caribbean, etc.
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![Afrae Es-satte]()
7. Afrae Es-satte
USP:
Afrae Es-satte is one of the top Instagram influencers in UAE and posts content about her family and lifestyle.
About the creator:
Afrae Es-satte is kind of a family creator. Her posts and reels are mostly about her family- husband and son, be it a fun take on everyday videos or collaborating with brands catering to children. She also rarely posts makeup tutorials and GRWM fashion videos.
The influencer also enjoys travelling with her family. She posts complete stories of her journey, and Afrae also endorses luxury hotels in the UAE. Some of the recent ones are Palazzo Versace, Dar Eddaya, Adam Park, etc. The influencer’s interest also falls under Cars & Motorbikes.
KPIs:
1. Afrae Es-satte received The Family Creator of the Year Award from TikTok MENA in 2022.
2. In her recent partnership with Cilek Maroc, she posted an engaging and fun video with her son, gaining 3.3 million views and 120k engagements.
3. With a follower count of almost 7 million, Afrae Es-satte receives an average of 5 million views and 270k engagements, with an average engagement rate of 2-3%.
Brands Worked With:
Vichy Laboratories, Cilek Maroc, Ist-Healthcare Center, Sheglam, etc.
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![Reem Khabbazeh]()
8. Reem Khabbazeh
USP:
If you are someone who is interested in beauty, luxury and travel, then Reem is about the best UAE Instagram influencer for you to follow.
About the creator:
Reem Khabbazeh is one of the top influencers in Middle East, creating beauty, travel and luxury lifestyle content. The creator enjoys dressing up in the most beautiful clothes, travelling to different countries and posting pictures and reels on her Instagram. Some of the recent places she has visited are Greece, Lebanon, France, etc.
Reem is also an entrepreneur and founder of the Laloge brand, which consists of a beauty lounge, Cafe, and Events. Reem is also known as The Queen of Selfies. The influencer’s interest lies in luxury goods, Clothes, Shoes, Handbags & Accessories, Beauty & Cosmetics, Friends, Family & Relationships, and Wedding.
KPIs:
1. Reem was invited to the Cannes Film Festival in Paris in 2024, 2022 and 2019.
2. Reem won the title of Most Influential Social Personality of the Middle East at the sixth annual WIBA Awards.
3. With a follower count of more than 6 million, Reem Khabbazeh receives an average of 300k views and 100k engagements, with an average engagement rate of 30%.
Brands Worked With:
Laloge, Prada, Charlotte Tilbury, etc.
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![Azza Zarour]()
9. Azza Zarour
USP:
Azza Zarour's Instagram is full of posts related to lifestyle content and her family.
About the creator:
Azza Zarour is one of the most prominent influencers in UAE. Most of her content on Instagram revolves around her husband and her baby boy. She also posts pictures of her posing and modelling in stunning clothes.
Azza gets invited to luxury brand events and exclusive dinners, a recent one being the Dior night event. Apart from this, the influencer’s interest lies in Toys, Children & Babies, Friends, Family & Relationships, Shopping & Retail, and Beauty & Cosmetics.
KPIs:
1. In her recent partnership with Honor, her reel gained 3.5 million views and 145k engagements.
2. In another one of his partnerships with Signal toothpaste, she received 1.7 million views and 85k engagements.
3. With a follower count of more than 6 million, Azza Zarour receives an average of 2 million views and 100k engagements, with an average engagement rate of 5%.
Brands Worked With:
MOFT, Pan Home UAE, HONOR, etc.
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![Jumana Abdu Rahman]()
10. Jumana Abdu Rahman
USP:
Jumana is a famous Instagram influencer in Dubai, UAE, appearing in music videos, podcasts and sports.
About the creator:
Jumana Abdu Rahman is an Indian-origin UAE influencer, actress and content creator who initially gained recognition through TikTok, in which she used to upload videos on fashion, beauty, and lifestyle genres. She is known for her luxurious lifestyle, which includes a collection of high-end cars like Lexus and BMW.
Apart from social media, Jumana has appeared in several music videos, including popular Punjabi songs like "Nazar Na Lag Jaye" and Sidhu Moose Wala's "GOAT." Aside from this, some of the influencers’ interests lie in Music, Friends, Family & Relationships, Clothes, Shoes, Handbags & Accessories.
KPIs:
1. Jumana was listed among the powerful 100 Malayalees in Dubai in July 2024.
2. In 2021, Jumana received the TikTok Star Female Award at the Filmfare Middle East Awards and the Best Actor Award at the WeTel TV Emirates Influencer Award in 2022.
3. With a follower count of almost 6 million, Jumana receives an average of 500k views and 35k engagements, with an average engagement rate of 7%.
Brands Worked With:
Royal Furniture, Visit Macau, Asus, American Tourister X, Chupa Chups, etc.
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![Rozzah]()
11. Rozzah
USP:
Roozah is an UAE Instagram Influencer whose feed is equally aesthetic as her content creation space and the life she portrays on social media.
About the creator:
Rozzah stands out as a top influencer on Instagram in UAE with her entertaining and engaging content that spans fashion, lifestyle, and beauty. She presents the active, visionary lifestyle of the UAE, inspiring her followers with her energy and passion. With her everyday posts and reels, Rozzah showcases her fashion style and outfits.
The influencer’s GRWM videos are incredibly famous among her audience. From time to time, Rozzah also provides beauty tips to her audience on Instagram stories and interacts with them through Q&As, polls, etc. The influencer’s main interest lies in beauty & cosmetics, as well as electronics & computers.
KPIs:
1. In her partnership with Huawei, Rozzah has delivered 4 videos in a month, gaining a total of almost 12 million views and nearly 450k engagements.
2. In another one of her partnerships with Aldo Shoes, she uploaded a post announcing the Barbie collection in Aldo, which generated almost 300k engagements.
3. With a follower count of more than 5 million, Rozzah receives an average of 3.2 million views and 150k engagements, with an average engagement rate of 4-5%.
Brands Worked With:
Honor, Huawei, Cider Middle East, Aldo Shoes, L’Oreal, etc.
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![Sara Aallwari]()
12. Sara Aallwari
USP:
Sara has cracked the code to keep her audience hooked with her engaging and entertaining content along with her husband.
About the creator:
Sara is one of the most loved Instagram influencers in UAE. Her account has almost 80% followers credibility, which she has amassed over the years with her engaging and valued content. Most of her posts are in collaboration with her husband, Ghaith, and are about funny skits, entertaining videos, and challenges.
The influencer’s interest lies in Beauty & Cosmetics, Clothes, Shoes, Handbags & Accessories, Fitness & Yoga, Healthcare & Medicine, and Healthy Lifestyle. Along with this, Sara also enjoys travelling and has recently explored places like Seychelles, Miami, Turkey, the UK, Maldives, and many more.
KPIs:
1. In her recent partnership with Garier, her reel received almost 4 million views and 130k engagements.
2. In another one of her partnerships with Temu, she posted an engaging and informative reel that received 7.7 million views and almost 500k engagements.
3. With a follower count of more than 5.5 million, Sara receives an average of 9.6 million views and 1.1 million engagements, with an average engagement rate of 4-5%.
Brands Worked With:
L’Oreal Paris, Garnier, Vatika, Eau Thermale Avene, Temu, etc.
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![Amro Maskoun]()
13. Amro Maskoun
USP:
Amro has very versatile content on his Instagram, and what sets him apart from others is his unique storytelling technique.
About the creator:
Amro Maskoun is a creative director and one of the top Instagram influencers in Dubai, UAE. His content mainly revolves around entertaining videos, skincare routines, haircare, and travelling. He recently travelled to countries like Italy, Oman, Uzbekistan, Norway, South Korea, etc, making content and informing his audience about a few places.
The influencer’s main interest lies in Clothes, Shoes, Handbags & Accessories, and Television & Film. Amro also owns a big media agency in the UAE and Lebanon called Ofoq Creative.
KPIs:
1. Amro got the opportunity to attend the Cannes Film Festival in the Year 2023 in Paris.
2. In his recent partnership with Hamad International Airport, he created a super informative yet engaging reel that gained 2 million views and 100k engagements.
3. With a follower count of more than 5 million, Amro receives an average of 2 million views and 100k engagements, with an average engagement rate of 5%.
Brands Worked With:
Hyatt, Chattels & More, Amouage, Honor, Tumi, Tikturist, etc.
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![Kiko Chan]()
14. Kiko Chan
USP:
Along with being the best Emirati influencer of the year in the real estate sector, Kiko Chan also creates content around fashion.
About the creator:
Kiko Chan is one of the biggest influencers in Dubai for Real Estate. She provides important tips to her audience about buying property in the UAE. On top of that, she also showcases properties and houses, giving a complete tour of the property and the information related to it.
In 2023, she received the Best Influencer of the Year Award in the Real Estate category at the Filmfare Awards. Additionally, the influencer’s interest lies in Clothes, Shoes, Handbags & Accessories, Luxury Goods, Camera & Photography, Television & Film, and Travel, Tourism & Aviation.
KPIs:
1. Kiko Chan won the title of Miss Global in 2019.
2. Kiko Chan won the Influencer of the Year 2023 Award at the Filmfare Awards.
3. With a follower count of more than 5 million, Kiko Chan receives an average of 100k views and 40k engagements, with an average engagement rate of 35-40%.
Brands Worked With:
Visit Dubai, Dubai Local, Powerhouse Real Estate, etc.
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![Abdulaziz]()
15. Abdulaziz
USP:
Abdulaziz is a content creator who posts high-quality content and visuals to catch his audience’s interest in the first few seconds.
About the creator:
Abdulaziz is one of the top Instagram content creators in Dubai, and he adores travelling and making travel content to entertain and inform his audience. Some of the places he recently travelled to are Petra in Jordan, Paris, Monte-Carlo Beach, Doha, and many more such beautiful places.
Some of the influencer’s other interests include Shopping & Retail, Beauty & Cosmetics, Clothes, Shoes, Handbags & Accessories, Electronics & Computers, and Cars & Motorbikes. The influencer is also a gym freak and usually posts videos or pictures of him in the gym, working out to stay fit and healthy.
KPIs:
1. In his recent partnership with Rayban, his reel received 173k views and 6k engagements.
2. In another one of his partnerships with Domino’s, his reel garnered 141k views and 7k engagements.
3. With a follower count of more than 5 million, Abdulaziz receives an average of 250k views and 15k engagements, with an average engagement rate of 6%.
Brands Worked With:
Centrepoint Stores, Tabby, Hotel Indigo Dubai Downtown, RAK Ceramics, etc.
Wrapping Up
As we have reached the conclusion of our blog, we have learnt about the 15 top Instagram influencers in Dubai, UAE, continuously keeping their audience’s interest and entertaining them with their specific niches of the industries in the UAE, be it real estate, entertainment, travel, beauty, lifestyle, luxury or fashion. Each influencer possesses a unique way of storytelling and connecting with their audience in a way that feels natural and genuine.
