More than 80% of the UAE’s population are active users on Instagram, which makes Instagram no less than a dominant social media platform in the country. (Global Media Insights)
Further, content creators on Instagram have started sharing their lives, interests, and ideas with the world, and the platform is overflowing with creativity and inspiration at every corner. Be it-
- Travel creators flaunting Dubai’s Museum of the Future and the excitement of Abu Dhabi’s Ferrari World
- Food content creators sharing the best place for authentic Kunafa and recipes for Khuzi
- Fashion creator providing followers with a quick sneak peek into the Dubai Fashion Week
These top Instagram influencers in Dubai have created this space where there’s always something new to explore. With their individuality and one-of-a-kind storytelling, these top Dubai-based Instagram influencers generate content depicting various facets of the luxury, culture, and modernity of the UAE.
On top of that, people in the UAE are increasingly turning to these creators for brand recommendations and inspiration; in fact, 75% of the UAE’s residents actively follow the top Instagram influencers for the same. (YouGov)
With that, it’s vividly clear why these top Instagrammers in UAE have achieved such immense fame in their domains. So much so that brands and marketers in the Middle East have come to realize 2 profoundly momentous things-
- Influencers are now important assets for brand marketing in the UAE.
- And today’s consumers are heavily influenced by reviews and recommendations from influencers.
Not to mention, 72% of marketing executives from the UAE believed Instagram was the most important platform. Thus, Instagram influencers in Middle East are by far the most valuable asset for their influencer marketing campaigns.
The list below, curated by the top influencer marketing agency in Dubai, Grynow, includes top Emirati Instagram influencers who have gained colossal traction for being the best ones in their niches. These top Instagrammers in Dubai are vetted after thorough research and review for your brand to partner with the ones that suit them the best.
Let’s explore the list below!
List of the Top Influencers on Instagram in Middle East
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![Noor Stars]()
1. Noor Stars
Followers: 17.4 MEngagement Rate: 1.28%About the Creator:
With a passion for fashion, travel, and beauty, Noor is considered one of the top Instagram influencers in UAE. Recently, Noor travelled to countries like Switzerland, France, the UK, and Italy, showcasing her travel adventures and posting stunning pictures of the places and herself. The Emirati Influencer also hosts a podcast called Stars Podcast, which is said to be the most raw, real, and relatable podcast that presents celebrities and social media personalities. Noor was also featured in the Forbes 30 Under 30 in 2024.
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2. Ahmed Hossam
![Ahmed Hossam]()
Followers: 10.5 MEngagement Rate: 0.22%About the Creator:
Ahmed Hossam is one of the top Instagram influencers in Dubai, having carved a niche in entertainment with his humorous skits and comedy videos. He is a top Emirati influencer in the entertainment category. His videos and posts include funny skits, jokes, and funny takes on everyday life. He also finds videos from around the internet and then completes the video in a funny and exaggerated way. Apart from entertainment, the influencer’s interest lies in travel, tourism, and the aviation industry.
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3. Asmaa Ibraheem
![Asmaa Ibraheem]()
Followers: 9.7 MEngagement Rate: 0.14%About the Creator:
Although Asmaa is a presenter and TV Host in the UAE, she is best known for her impeccable luxury fashion style, which will leave you in awe. Asmaa’s fashion sense is something that has left her fans with a bundle of inspiration to uplift their fashion sense. Asmaa has received the Star of the Night Award at the EMIGALA Awards Event in April 2024 and was awarded the Falcon of the Year 2023 by the Distinctive International Arab Festivals Award (DIAFA) in November.
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4. Ghaith Marwan
![Ghaith Marwan]()
Followers: 9.3 MEngagement Rate: 2.62%About the Creator:
Ghaith is a pretty versatile influencer on Instagram in UAE, known for his love for travel, entertainment, sports, challenges, and content creation. His content revolves around travel and humorous videos with his wife, Sara Aalwari. Talking about his travel content, he showcases everything on his account, starting from accommodations, places he travels to, and beautiful sceneries, to tourist attractions and delicious meals. He has recently travelled to many countries with his family, such as Seychelles, the Maldives, France, Switzerland, Italy, Jordan, Turkey, Oman, and many more.
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5. Sara Aallwari
![Sara Aallwari]()
Followers: 8.1 MEngagement Rate: 3.75%About the Creator:
Sara has cracked the code to keep her audience hooked with her engaging and entertaining content, along with her husband. The creator is one of the most loved Instagram influencers in UAE. Most of her posts are in collaboration with her husband, Ghaith, and are about funny skits, entertaining videos, and challenges. Along with this, Sara also enjoys travelling and has recently explored places like Seychelles, Miami, Turkey, the UK, the Maldives, and many more.
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6. Abduroziq
![Abduroziq]()
Followers: 7.7 MEngagement Rate: 0.30%About the Creator:
Abduroziq is famous on Instagram for his short, humorous reels about daily life occurrences. The creator gained a tremendous amount of fame and followers after appearing in Bigg Boss 16, an Indian reality show, as a contestant. He has also acted in a few Bollywood films and participated in other Indian reality shows. One unique thing about Abduroziq is that his followers are not only limited to the UAE, but his audience is also from countries like Russia, Tajikistan, the US, Brazil, India, the UK, and many more. This is a perfect factor for brands looking to advertise in many different countries.
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7. Afrae Es-satte
![Afrae Es-satte]()
Followers: 7.3 MEngagement Rate: 0.48%About the Creator:
Afrae Es-satte is one of the top Instagram influencers in Dubai and posts content about her family and day-to-day life. Her posts and reels are mostly about her family- husband and son, be it a fun take on everyday videos or collaborating with brands catering to children. She also rarely posts makeup tutorials and GRWM fashion videos. The influencer also enjoys travelling with her family. She posts complete stories of her journey, and Afrae also endorses luxury hotels in the UAE. Afrae Es-satte has also received the Family Creator of the Year Award from TikTok MENA in 2022.
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8. Leyla Brunton
![Leyla Brunton]()
Followers: 7 MEngagement Rate: 1.33%About the Creator:
Leyla is one of the biggest Instagrammers in Dubai, sharing content about the luxury life in the UAE. Leyla loves showing off her luxury life with YSL heels, Hermes & Louis Vuitton Bags, Chanel sunglasses, a Lamborghini car, staying at JW Marriott Mauritius, and whatnot. Leyla has won the Outstanding Luxury Lifestyle Influencer Award of the Year 2024 at the Mastermind Awards 2024. In 2023, Leyla was also invited to the exclusive Chanel Haute Joaillerie dinner.
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9. Reem Khabbazeh
![Reem Khabbazeh]()
Followers: 6.4 MEngagement Rate: 0.46%About the Creator:
Reem Khabbazeh is one of the top Dubai-based influencers on Instagram, creating beauty, travel, and luxury way of living content. The creator enjoys dressing up in the most beautiful clothes, travelling to different countries, and posting pictures and reels on her Instagram. Some of the recent places she has visited are Greece, Lebanon, France, etc. Reem has won the title of Most Influential Social Personality of the Middle East at the sixth annual WIBA Awards.
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10. Azza Zarour
![Azza Zarour]()
Followers: 6.1 MEngagement Rate: 0.89%About the Creator:
Azza Zarour is one of the most prominent Instagram influencers in UAE. Most of her content revolves around her husband and her baby boy. She also posts pictures of herself posing and modelling in stunning clothes. Azza gets invited to luxury brand events and exclusive dinners, a recent one being the Dior night event. The creator has worked with brands like MOFT, Pan Home UAE, HONOR, etc.
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11. Amro Maskoun
![Amro Maskoun]()
Followers: 5.8 MEngagement Rate: 0.67%About the Creator:
Amro has very versatile content on his Instagram, and what sets him apart from others is his unique storytelling technique. Amro is a creative director and one of the top Instagram influencers in Dubai, UAE. His content mainly revolves around entertaining videos, skincare routines, haircare, and travelling. He recently travelled to countries like Italy, Oman, Uzbekistan, Norway, South Korea, etc, making content and informing his audience about a few places. Amro got the opportunity to attend the Cannes Film Festival in the Year 2023 in Paris.
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12. Jumana Abdu Rahman
![Jumana Abdu Rahman]()
Followers: 5.6 MEngagement Rate: 0.41%About the Creator:
Jumana is a famous Emirati Instagram influencer, appearing in music videos, podcasts, and sports. Jumana is an Indian-origin UAE influencer, actress, and content creator who initially gained recognition through TikTok. She is known for her luxurious way of living, which includes a collection of high-end cars like Lexus and BMW. Apart from social media, Jumana has appeared in several music videos, including popular Punjabi songs like "Nazar Na Lag Jaye" and Sidhu Moose Wala's "GOAT." Some of the brands she has worked with are Royal Furniture, Visit Macau, Asus, American Tourister X, Chupa Chups, etc.
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13. Rozzah
![Rozzah]()
Followers: 5.5 MEngagement Rate: 2.08%About the Creator:
Roozah is an UAE Instagram Influencer whose feed is equally aesthetic as her content creation space and the life she portrays on social media. Rozzah stands out as a top influencer on Instagram in UAE with her entertaining and engaging content that spans fashion and beauty. With her everyday posts and reels, Rozzah showcases her fashion style and outfits. The influencer’s GRWM videos are incredibly famous among her audience. From time to time, Rozzah also provides beauty tips to her audience on Instagram stories and interacts with them through Q&As, polls, etc.
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14. Kiko Chan
![Kiko Chan]()
Followers: 5.4 MEngagement Rate: 0.65%About the Creator:
Along with being the best Emirati Instagrammers of the year in the real estate sector. She provides important tips to her audience about buying property in the UAE. On top of that, she also showcases properties and houses, giving a complete tour of the property and the information related to it. In 2023, she received the Best Influencer of the Year Award in the Real Estate category at the Filmfare Awards. Kiko Chan has also won the title of Miss Global in 2019.
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15. Abdulaziz
![Abdulaziz]()
Followers: 5 MEngagement Rate: 0.07%About the Creator:
Abdulaziz is one of the top Instagram content creators in Dubai, and he adores travelling and making travel content to entertain and inform his audience. He posts high-quality content and visuals to catch his audience’s interest in the first few seconds. Some of the places he recently travelled to are Petra in Jordan, Paris, Monte-Carlo Beach, Doha, and many more such beautiful places. The influencer is also a gym freak and usually posts videos of himself working out to stay fit and healthy.
Wrapping Up
As we have reached the conclusion of our blog, we have learnt about the 15 top Instagram influencers in Dubai, UAE, continuously keeping their audience’s interest and entertaining them with their specific niches of the industries in the UAE, be it real estate, entertainment, travel, beauty, luxury, or fashion. Each influencer possesses a unique way of storytelling and connecting with their audience in a way that feels natural and genuine.
