UAE is home to many international and national music events like Abu Dhabi Classical, festivals like Dubai Jazz Festival and Ultra Music Festival, and concerts of renowned artists around the world and famous venues like Coca-Cola Arena and Yas Island attract huge crowds.
Initiatives from the UAE government like Dubai Opera, Sharjah’s music scene, and investments in creative industries have helped boom the music industry beyond just the UAE and established the industry as a major part of cultural expression. Additionally, the UAE government helped uplift the entertainment industry as they pinpointed in their “UAE Vision 2021”. They provide exposure for emerging Emirati artists and music influencers in Dubai and nurture local talent. These UAE musicians on Instagram further play a massive role in promoting such national music events happening in the Middle East and creating hype around music festivals through interviews, live performances, and eventually creating awareness and driving ticket sales.
There are so many music genres that gained traction because of these musicians in Dubai. One of the prodigious genres that gained colossal traction in UAE is Khaleeji pop, with its mix of traditional Gulf music and modern rhythms. Influencers like DJ Bliss who is into Khaleeji pop and hip-hop, have found his niche by blending local culture with global music trends. One of his recent songs, ‘Hala Walla,’ became extremely popular in the UAE, generating 1.1 million views on YouTube. While the influencer’s journey began with local performances, his Instagram feed is now full of collaborations with international artists, building a community across the UAE and beyond.
With their live performances, song covers, behind-the-scenes and a glimpse of their personal life, these music influencers in UAE have built a community of people who are deeply invested in their music.
The immense degree of influence these music Instagram influencers in UAE hold on their followers to change their perceptions and shape their interest has been noticed by brands like Dubai opera and MTV Arabia.
For that matter, our top influencer marketing agency in UAE has compiled a list of the best music influencers on Instagram in Dubai.
Let’s explore the list.
List of the Best Music Influencers on Instagram in UAE
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USP:
Tina Yamout's strength is her lyrics. Every word flows through melodious tunes, which evoke emotions of love, compassion, and self-expression in her listeners.
About the creator:
Lebanese singer and songwriter, Tina Yamout is amongst the biggest music influencers in the Middle East. She is known for soulful ballads which she shares as audio and video on social media. Tina has released multiple solo soundtracks. She also writes and produces music for other artists. The musician uploads her reworked song covers, acoustic versions, live performance moments, the studio behind-the-scenes, interviews, etc on Instagram.
KPIs:
1. The viral nature of Tina Yamout’s Instagram content spreads like wildfire across the Middle East, giving the singer-songwriter and composer an engagement rate of 2.72%.
2. The Emirati music influencer created Grwm's makeup video for her song “Oyoun Al Soud”, which received 18.7K views, 379 likes, and 21 comments.
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USP:
Sam Fario has an impressive repertoire of international label collaborations. The artist has developed a unique sound, to distinguish his songs from other top music social media influencers.
About the creator:
Sam Farsio is a Disc Jockey active in Dubai. He performs at private venues, clubs events etc. The artist has signed with labels like Beatport. Sam Farsio is recognized for tech house, progressive house, deep house, afro house, and techno music. Sam Farsio has worked with many Emirati edm Influencers. The artist has multiple EDM soundtracks like Dirty Funk, praise, and Playroom to add to his impressive music collection.
KPIs:
1. Sam Farsio is active on SoundCloud, Spotify, Instagram, Threads, Facebook and YouTube.
2. The resident DJ, music director, and composer has an Instagram engagement rate of 6.84%. His content averages 2.1K likes and 115 comments.
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USP:
DJ Bliss is amongst the best music influencers in the UAE and his remixes trend on multiple streaming platforms.
About the creator:
DJ Bliss is a popular DJ and music producer from the UAE. He has remixed several international songs, with his flow and beat selection. The artist releases new music every month. He shares his studio sessions and live set moments on Instagram as videos. DJ Bliss plays the opening set at top festivals and parties. The famous musician collaborates with the biggest music influencers in the world. He is known to bring good Vibes, with his music for memorable nights.
KPIs:
1. DJ Bliss’s music, remixes, updates, studio magic, live sets, etc create exciting Instagram content with an engagement rate of 4.69%.
2. The artist's “Komosava” Afro House remix announcement got 359K views, 73.8K likes, and 129 comments.
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USP:
Adel Ebrahim releases multiple super-hit songs every year. He has a good track record with different production companies.
About the creator:
Adel Ebrahim is amongst the most famous Emirati music influencers, with an illustrious career. The singer, songwriter, and composer has multiple hit music. His songs dominate the charts for months upon release. Adel Ebrahim has contributed his soothing voice to several national and sports events. The artist shares the best moments from his live performances on Instagram. He also uses social networking platforms to update his followers on his upcoming work.
KPIs:
1. Adel Ebrahim is amongst the most famous Emirati music influencers, with an illustrious career. The singer, songwriter, and composer has multiple hit music. His songs dominate the charts for months upon release. Adel Ebrahim has contributed his soothing voice to several national and sports events. The artist shares the best moments from his live performances on Instagram. He also uses social networking platforms to update his followers on his upcoming work.
2. Adel Ebrahim shared a video from his international village performance with 99.9K views, 923 likes, and 82 comments.
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USP:
Anrey works with the top singers and producers worldwide. His name appears frequently alongside mentions of top edm influencers in the world.
About the creator:
Anrey is a German-born artist and music influencer in Dubai. He rules the city's day and nightlife. Anrey is known for his Latin house, Afro-house, and disco House music. House music lovers from across the globe stream his soundtracks on different platforms. Anrey is one of the biggest Spotify influencers in the world who uses Instagram to connect with his fanbase. He posts regular videos from his tour moments, live performances, DJ sets, fan meets, crowd reactions, celebrity collaborations, and more on Instagram.
KPIs:
1. Anrey announced his DJ set at Zubrovka Stuttgart Club through an Instagram reel which received 328K views, 41 likes, and 53 comments in 3 days.
2. The Artist has an engagement rate of 2.67%.
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USP:
The rapper collaborates with regional artists. He uses lyrics for self-expression.
About the creator:
Syrian Hip Hop artist Moh Flow is one of the upcoming music influencers on Instagram in UAE. He is known for his rap songs that incorporate R&B music style. The musician has worked with top international artists. Moh Flow uses social media to share his discography, lyrical videos, cover features, interviews, and branded campaigns. He has worked with brands like Red Bull and Puma.
KPIs:
1. Moh flows video, summarizing his experience at sole 23, received 13.9K views, 338 likes, and 49 comments.
2. Moh Flow collaborates with the most popular music social media influencers in the world for content. He has an engagement rate of 1.8%. His music videos, short films, hip-hop album announcements, etc net 295 likes and 109 comments.
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USP:
One of the most popular Emirati music influencers on Instagram continues to reach more milestones with every successful album.
About the creator:
After 25+ years of music industry presence and dozens of highly successful albums and solo soundtracks, Ahlam Al Shamsi now has the undisputed reputation of being one of the biggest music influencers in UAE. The musician shows no signs of slowing down. She shares her album covers, New releases, backstage moments, studio sessions, etc on Instagram. She continues to chase new milestones as an artist. The diva also impresses her audience with her fashion choices and accessorization.
KPIs:
1. Ahlam Al Shamsi uploads consistent music content on Instagram, Facebook, and YouTube. She covers the all-around professional and personal lifestyle of a musician.
2. Ahlam Al Shamsi uploaded a snippet from her Abu Dhabi TV performance, which received 300K views, 3.7K likes, and 156 comments, in 2 days.
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USP:
Amal Hijazi is a devotional singer who uses her voice to spread positivity and bring people together.
About the creator:
Lebanon has produced a talented artist Amal Hijazi who is currently breaking records in the United Arab Emirates. She has worked with production companies like Rotana Records and Dilara master production. The Emirati songfluencer produces religious music with soulful melodies. Amal Hijazi utilizes art forms to raise awareness of pressing societal issues.
KPIs:
1. Amal Hijazi has an Instagram engagement rate of 1.3%, with her content averaging 2.4K likes and 75 comments.
2. The singer’s devotional song on the occasion of Mawlid Nabawi got 110K views, 17.8K likes and 467 comments.
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USP:
Ayisha Abdul Rehman sings her nasheeds and chants with devotion. The singer spreads positivity with her voice.
About the creator:
Indian-origin singer and songwriter Ayisha Abdul Rehman is known for her nightingale voice and enthralling lyrics. Ayisha sings devotional songs with emotional intensity to attract millions worldwide. She possesses the magical ability to put her listener's minds at peace. Ayisha Abdul Rehman's faith and musical talentz has given her popularity as one of the Middle East's biggest music influencers.
Ayisha Abdul Rehman actively answers questions on Instagram. She also shares her art, raw vocals and music covers, interviews, studio sessions, and personal moments through IGTV, reels, and pictures.
KPIs:
1. Ayisha Abdul Basith reaches a wider audience through Instagram, Facebook, Telegram, TikTok, and YouTube.
2. One of Dubai's top music influencers on Instagram has an engagement rate of 3.56%.
3. Ayisha dedicated a devotional song to Allah on Jummah, which generated 5.4K views, 7.1K likes, and 150 comments.
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USP:
Cattaree shares his music production experience with young artists. He serves as a consistent source of artist motivation.
About the creator:
Cattaree is a famous disc Jockey and producer from the United Arab Emirates. He is part of the DJ lineup at top parties and rave destinations, including Ultra, Ibiza, and Bali. Cattaree is active in the techno scene, predominantly in the melodic techno genre.
Cattaree releases his songs on Beatport, Spotify, and SoundCloud. On Instagram, one Dubai’s best edm Influencers shares moments from his DJ tour, personal gigs, and live sets.
KPIs:
1. The sound engineer, performer, and producer uploads content regularly. His posts average 84 likes and 35 comments, taking his engagement rate to 2.22%.
2. Cattaree uploaded his new soundtrack teaser to announce his tour dates. The video received 3.4K views.
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USP:
Mohammad Rafi considers himself the Jack of all trades. He has extended his presence into different sub-genres of his primary music niche.
About the creator:
Mohammad Rafi is a Filmmaker and music producer From Dubai. The artist got his initial taste of stardom after performing at season 8 of the “Star Academy” Arab singing show. Since then Mohammad Rafi has continued to climb the success ladder, eventually establishing his identity as one of the best music influencers in the UAE. He has released multiple bootlegs, cover songs, and original soundtracks throughout his career.
KPIs:
1. At 9.78%, Mohammad Rafi flaunts the highest engagement rate amongst the top Emirati music influencers list.
2. Mohammad Rafi takes time to preach about Allah's greatness in his videos. One such video received 150K views, 3.2k likes and 91 comments.
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USP:
Vesislava Todorova gives her listeners a fairytale-like feeling with her enchanting music.
About the creator:
Vesislava Todorova has become a huge music sensation in the Middle East for her classical songs. The artist has reserved her spot alongside the best music influencers on Instagram. She is famous for playing the cello, piano, and harp. Vesislava Todorova develops sheet music from scratch. The composer features different instrument combinations with multiple artists, to produce melodious sounds. She shares her creations on Instagram, along with excerpts from her live performances at events and weddings.
KPIs:
1. Vesislava Todorova is a Grammy Academy member.
2. The musician posts selfies, live performances, harp sessions, music videos, Dubai lifestyle vlogs, duet music sessions, etc. on Instagram. Her content range gives the artist an engagement rate of 3.5%.
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USP:
The Musician re-introduces timeless music with her magical remixes.
About the creator:
DJ Sonya's music reverberates in UAE's exciting nightlife. Her latest gigs include her performances at EXPO Dubai and Ain Dubai. Gifted with technical prowess and a fabulous fashion sense, Sonya finds her headlining brands like Nike, Jordan, Yves Saint Laurent, Fendi, Prada, and Hermes. DJ Sonia understands the right songs, lights, rhythm, beats, and flow mixes to make every moment iconic. She is quickly becoming one of the most trendy music influencers on Instagram who are influencing UAE’s music culture.
KPIs:
1. DJ Sonya has an engagement rate of 1.32% on Instagram. The DJ releases both solo and band music, which attracts a diverse crowd to her profile.
2. DJ Sonya tried different mixes for Nelly Furtado’s “Say It Right” soundtrack and finally announced her edit on Instagram. The announcement video received 10.4K views, 588 likes, and 72 comments.
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USP:
Vera embraces the UAE’s lifestyle and fashion and projects them in her music.
About the creator:
Vera Ciocca Is a Colombian musician in the United Arab Emirates. Vera is based in Abu Dhabi. This songfluencer is an instrumental songwriter who makes music in English and Spanish. Vera also produces popular soundtrack covers with her lyrical twist. While her music is worthy of a million streams, Vera Ciocca also mesmerizes her followers with her fashion. She is among the top music Instagram influencers in the UAE to introduce the country's traditions through her art form.
KPIs:
1. Vera Ciocca’s music videos and fashion photoshoots generate an engagement rate of 3.89%.
2. Vera’s Photoshoot reel for Luna Studio. Ae in Nadia’s Line dress received 28.9K views 583 likes and 63 comments.
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USP:
Alesia Kudzina creates keyboard lessons for beginner to advanced musicians in UAE.
About the creator:
The Dubai-based musician Alesia Kudzina is next on our list of best music influencers. She is a Maestro on the turntables and can mix music for the best mashups. She is also a professional pianist with multiple piano albums to her name. Alesia Kudzina is a member of the “Emirati Musicians Association”. She performs her art at luxurious hotels, brand openings, music festivals, clubs, etc. As one of the most recognized influencers in music, Alesia Kudzina shares her production process, event updates, song listing, etc on Instagram.
KPIs:
1. Alesia Kudzina has a decorative Instagram profile, with perfectly aligned pictures to reflect her niche and personality. Her posts have an engagement 1.16% engagement rate.
2. The musician’s video, where she is playing her song “Where Are You”, received 3.5K views, 1508 likes, and 47 comments.
Conclusion
The United Arab Emirates is a forward-looking country that also safeguards its rich traditions. This has taken deep roots in the UAE's music culture, with DJs, pop artists, rock bands, devotional singers, etc, engaging millions as top music influencers in Dubai.
The biggest music social media influencers can be the greatest resource in your arsenal. They put production houses in front of people by collaborating with them on albums. They also do the same for other artists by creating covers or remixes on their soundtracks.
