As Indians are experiencing an appetite for status-driven consumption, India’s luxury market has seen unprecedented growth in the past decade, with the current valuation at US$17.67 billion in 2024.
The main boom of the industry, i.e., the demand for high-end products driven by the upper-middle class and ultra-wealthy individuals, constitutes factors such as global influence and people viewing possession of such goods as a symbol of power, status and prestige.
Supporting this trend, a report titled "The Rise of Affluent India” by Goldman Sachs Research predicts that the number of affluent consumers in India will rise from approximately 60 million in 2023 to a staggering 100 million by 2027.
As this affluent class expands, so does the desire for exclusivity and refined lifestyles. This is where luxury influencers come into the picture. They share the dreams of millions and shape the aspirations of many.
Who are luxury influencers?
Luxury influencers are social media personalities who have built credibility and authority among their followers in the luxury lifestyle arena with quality content over the years. These influencers have built a community of affluent individuals in various niches like lifestyle, fashion, travel, food, and beauty.
With their content and expertise, these luxury influencers in India present a luxury lifestyle that includes high-end fashion, extravagant beauty, luxury travelling, exquisite food and whatnot. They expose their audiences to a world of luxury and contribute to the swing factor to influence purchase decisions, thereby making luxury more desirable and attainable to the expanding consumer base.
In India, the largest luxury market segment is Luxury Watches & Jewelry, which is currently valued at US$11.32 billion in 2024.
These luxury items, such as high-end watches, fine Jewelry, and designer bags, require a certain level of product knowledge. These said influencers educate their audience on these finer details, further informing the consumers and equipping them with the knowledge.
Luxury influencers cultivate a sense of aspiration, encouraging consumers to invest in luxury as a lifestyle choice. For that matter, our leading influencer marketing agency in India has compiled a list of the top luxury influencers in India for your brand to collaborate with.
List of Best 20 Luxury Influencers in India
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![Riya Pachori]()
1. Riya Pachori
Engagement Rate: 1.31%Followers: 4.9 MNiche: LifestyleAbout the Creator:
Riya is one of the most famous luxury influencers in India. She is based in Udaipur and has found her fashion, lifestyle, and travel niche. The influencer showcases her luxurious life on her Instagram by showcasing the exclusive resorts she stayed in, like Maldives, Dubai, etc, with her husband, Naman Panchori. They also received The Sudarshan Chakra Award from the Director General and Inspector General.
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![Dimpi Sanghvi]()
2. Dimpi Sanghvi
Engagement Rate: 1.04%Followers: 4.9 MNiche: LifestyleAbout the Creator:
Dimpi Sanghvi won the E4M Best Luxury Lifestyle Influencer Award in 2023. She has also received the Global Spa Fit & Fab Awards in 2021. Dimpi also loves to travel and showcase her luxury lifestyle simultaneously. She recently visited Budapest, Prague, Los Angeles, Germany, Finland, London, etc. She has recently worked with brands like Love Beauty and Planet, Ajio, IKEA, Bosh, Lakme, etc.
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![Shashank Sanghvi]()
3. Shashank Sanghvi
Engagement Rate: 0.96%Followers: 3.4 MNiche: Lifestyle and TravelAbout the Creator:
Shashank Sanghvi is considered a Top luxury influencer who received the Best Luxury Lifestyle & Travel Influencer award in 2023. His content mostly focuses on lifestyle and travel. The influencer has traveled to 41 countries and 75 cities to date. His specialty is luxury hotels, cars, and planes. Some of his recent collaborations were with Germany Tourism, IKEA, Tugain Essentials, TUMI, etc.
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![Shivaditya Barjatya]()
4. Shivaditya Barjatya
Engagement Rate: 4.29%Followers: 2.5 MNiche: Lifestyle and TravelAbout the Creator:
Luxury influencers on Instagram like Shivaditya, have also won the InfluencEx24 award from Exhibit Magazine. Shivaditya showcases high-end resorts, hotels, photo shoots, luxury traveling, and more. Some of the brands he has recently worked with are Vivo, Thailand Tourism, Rajasthan Tourism, Arya Vaidya Pharmacy Cbe, AVIS, etc.
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![Vaibhav Arora]()
5. Vaibhav Arora
Engagement Rate: 4.51%Followers: 2.2 MNiche: Lifestyle, Travel & FashionAbout the Creator:
Vaibhav, a top Male luxury influencer in India, is more into showcasing luxury experiences. For example, he recently visited the UAE and showcased luxurious experiences like dinner in the sky in Dubai, exclusive resorts, deep dives, and more. Brands like Snitch, Trends, Ajio, Saudi Arabia Tourism, etc, recently partnered with Vaibhav to execute their influencer marketing campaigns.
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![Himanshu Kohli]()
6. Himanshu Kohli
Engagement Rate: 3.23%Followers: 2.1 MNiche: Lifestyle, Fashion & TravelAbout the Creator:
Himanshu Kohli is a luxury influencer on Instagram who creates content in niches like fashion, travel, and lifestyle. The creator showcases luxury experiences through high-quality visuals and storytelling. Some brands, including TATA CLiQ Luxury, Pilgrim, USIMS, Fybros, Honda, Motorola, etc, recently collaborated with Himanshu to execute their influencer marketing campaigns.
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![Akash Das]()
7. Akash Das
Engagement Rate: 1.44%Followers: 1.6 MNiche: LifestyleAbout the Creator:
Akash Das is a luxury lifestyle creator and a famous choreographer in India. He has also seen participating in reality shows like Bigg Boss Season 17 and Boogie Woogie. He loves sharing his pictures and stories about his travel escapades. Some of the places he visited recently are Malaysia, Bangkok, Pattaya, Phuket, Dubai, and more. He has collaborated with brands like WinFair247, FairPlay, etc.
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![Shalini Chopra]()
8. Shalini Chopra
Engagement Rate: 1.39%Followers: 1.6 MNiche: LifestyleAbout the Creator:
This year, in June, Shalini received the Lifestyle Influencer of the Year Award from the Jagran Influencer & Creator Award. She has also been honored with the Best Content Creator in South India Award. Shalini has put her foot into fashion, lifestyle, fitness, beauty, travel, and food- all things luxury. She recently worked with brands like Arya Vaidya Pharmacy Cbe, Pearl Academy, Love Beauty and Planet, and Casagrand Builder.
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![Tehraan Bakshi]()
9. Tehraan Bakshi
Engagement Rate: 1.1%Followers: 1.2 MNiche: Lifestyle & TravelAbout the Creator:
Tehraan Bakshi is a luxury and lifestyle influencer who showcases traveling, cars, and luxurious hotels to his followers, providing insights and information. Brands like Motorola, Park Avenue, Carlsberg, Hero MotoCorp, Fire-Boltt, and more have partnered with Tehraan to execute influencer marketing campaigns.
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![Sahil Sultan]()
10. Sahil Sultan
Engagement Rate: 1.5%Followers: 1.2 MNiche: LifestyleAbout the Creator:
Sahil Sultan is one of the top luxury influencers in India based in Mumbai and Guwahati. His luxury content revolves around fitness, lifestyle, and fashion. His feed is curated in an organized and aesthetic manner. The creator loves to show off his body and gym experiences on his Instagram.
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![Prabhat Chaudhary]()
11. Prabhat Chaudhary
Engagement Rate: 4.33%Followers: 1.2 MNiche: Fashion and LifestyleAbout the Creator:
Prabhat Chaudhary is best known as a men’s fashion and luxury lifestyle influencer. The creator loves to travel and share his impeccable experiences with his audience through posts and stories. He has recently worked with brands such as L’Oreal Professionnel Paris, Colgate, AZORTE, Park Avenue, and Flipkart.
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![Nischay Ralhan]()
12. Nischay Ralhan
Engagement Rate: 5.6%Followers: 1.2 MNiche: Lifestyle, Fashion & Real EstateAbout the Creator:
Nischay Ralhan is in many niches of the industry, including fashion, luxury lifestyle, cars, and real estate, making him a versatile luxury influencer in India. Nischay loves to travel and posts about his experiences and adventures on his Instagram. Recently, the creator travelled to the US, and throughout his journey, he posted on social media from New York and Chicago to Ontario and Hamilton.
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![Sagar Visawadia]()
13. Sagar Visawadia
Engagement Rate: 3.3%Followers: 1.1 MNiche: Real EstateAbout the Creator:
Sagar Visawadia is a famous luxury real estate influencer in India. He has received many awards for his extraordinary work and commitment to content creation, some of them being the Dadasaheb Phalke Award, and he has also been honored as the Rank 1 influencer of India. His videos are fun to watch and instantly hook the audience.
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![Ammy Arora]()
14. Ammy Arora
Engagement Rate: 6.5%Followers: 1.1 MNiche: Fashion, Beauty & TravelAbout the Creator:
Ammy Arora has been a luxury fashion, beauty, and travel influencer in India since 2014. Ammy was featured on the Forbes Top 100 Stars list, and she has explored 18 countries and 28 cities around the world. Some of the brands that she has recently helped grow are Sephora, Benefit Cosmetics, Pixi Beauty, Airbnb, and many more.
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![Kapil Soni]()
15. Kapil Soni
Engagement Rate: 9.5%Followers: 1 MNiche: Fashion and TravelAbout the Creator:
Kapil Soni is a renowned fashion, travel, and luxury influencer in India. He was awarded as the Influencer of the Year 2023-2024 by MX Player. The creator loves to travel and stay in luxury resorts around India and beyond. He shares all the amenities and beautiful pictures of the resorts he stays in to share his experiences with his audience on social media.
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![Aisha Mahdi]()
16. Aisha Mahdi
Engagement Rate: 8%Followers: 1 MNiche: Fashion, Beauty, Lifestyle, and TravelAbout the Creator:
Aisha is a well-known Indian luxury fashion, beauty, lifestyle, and travel influencer from Kolkata. The creator has been featured in the Forbes India Top 100 Digital Stars, and she is also the ambassador of Meta. Aisha provides beauty and fashion tips, tricks, makeup tutorials, and reviews of viral products. Brands like Huda Beauty, Dove, Date The Ramp, Lakme, etc, recently collaborated with Aisha to execute their influencer marketing campaigns.
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![Aashna Shroff]()
17. Aashna Shroff
Engagement Rate: 4.6%Followers: 1 MNiche: Fashion, Beauty and LifestyleAbout the Creator:
Aashna Shroff is among India’s favorite luxury fashion, beauty, and lifestyle influencers in India. This year, she won the Cosmopolitan Luxury Fashion Influencer of the Year 2024 Award. Aashna has attended many fashion events around the world, including the Paris Fashion Week in 2023 and Milan Fashion Week in 2023. Brands like Benefit Cosmetics, Gucci, Grand Hyatt, and Flipkart recently partnered with Aashna for their influencer campaigns.
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![Pria Kataaria Puri]()
18. Pria Kataaria Puri
Engagement Rate: 9%Followers: 1 MNiche: Fashion, Beauty and LifestyleAbout the Creator:
Pria Kataaria is a fashion designer and influencer who is on a mission to empower women through luxury fashion, beauty & lifestyle. The influencer showcases the behind-the-scenes, travel journey, lifestyle, and events she attends on her Instagram. The creator has a presence in Mumbai, Kuwait, and the USA.
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![Debashree Biswas]()
19. Debashree Biswas
Engagement Rate: 9.6%Followers: 1 MNiche: Beauty, Lifestyle and TravelAbout the Creator:
Debashree is a luxury beauty, lifestyle, and travel influencer in India known for her engaging storytelling skills. Currently based in Mumbai, the creator curates content around her expertise in beauty combined with fashion. During the festive season, Debashree introduces various short series and provides quality and engaging content to her audience.
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![Stephanie Timmins]()
20. Stephanie Timmins
Engagement Rate: 7.6%Followers: 1 MNiche: Fashion, Beauty, Travel and LifestyleAbout the Creator:
Stephanie has been a luxury fashion, beauty, travel, and lifestyle influencer in India since 2013. She received the Best Beauty Influencer Award in 2023 from Lord of Trendz and has been featured in many media publications like Vogue, Cosmopolitan, and Femina. The creator posts her luxurious lifestyle on Instagram, highlighting fancy experiences like breakfast in bed, experiences of Dubai’s most iconic beach club, attending glamorous events, and more.
Wrapping Up
As we conclude our blog, we have gathered information about the growing luxury market in India and how luxury influencers influence consumers and drive purchases. With the growing demand for luxury goods, there has been an increase in the number of luxury influencers in India. The above-stated list consists of the best ones in the industry for brands to benefit from.
