Top Luxury Influencers in Dubai - Luxury Instagrammers in Dubai, UAE

Luxury has always been a part of the country’s identity.

With some of the highest spending power in the region and a constant flow of affluent tourists, the demand for premium experiences, designer goods, and exclusive services never slows down.

Dubai’s fashion weeks, yacht events, art fairs, premium sports cars, world-famous five-star hotels, and Michelin-star restaurants keep the country active with high-end experiences all year round.

Such experiences have also propelled a growing appetite for luxury content. Over the years, Dubai-based luxury influencers have built entire niches around various verticals, like modest-luxury fashion, halal beauty, haute travel, fine dining, and luxury living.

These influencers reach highly specific groups like high-spending local consumers, aspirational expat audiences, high-intent luxury travellers exploring the UAE, and more. These are audiences with strong buying intent, and the best luxury influencers in UAE sit at conversion touchpoints in their customer journey.

On top of that, luxury purchases are usually considered emotional and hedonic. People buy into trust, aspiration, and experience. That’s why influencer credibility and authenticity have become major for premium brands as they create the social proof needed to drive big-ticket decisions.

These collaborations build desirability and a sense of access, and because these creators also create content with respect to local values, i.e., modest and in accordance with cultural norms, while retaining aspirational cues, it resonates strongly across GCC markets.

Hence, luxury brands and marketers are partnering with these Emirati luxury influencers to execute highly-targeted luxury influencer marketing campaigns in Dubai.

Our top influencer marketing agency in Dubai has curated a list of the best ones in the industry after thorough research and review for your brand to choose the perfect match.

List of the Best Luxury Instagrammers in Dubai, UAE

• 1. Jwana Karim

  Followers: 3.8 M

  Engagement Rate: 0.23%

  About the Creator:

  Jwana Karim is Iraqi-born, raised in Sweden, and now based in Dubai, and shares content around ​​luxury, fashion and events. She has had music singles, TV roles in series like Riches of the Desert and Sultana, and appears in the cast of Dubai Bling. Being one of the famous luxury Instagram influencers in Dubai, Jwana shares high-end travel with private jets, exotic destinations like Monaco, Mykonos, etc, and shares designer labels like Dior and Audemars Piguet.

• 2. Tony Kairouz

  Followers: 3 M

  Engagement Rate: 1.38%

  About the Creator:

  Being another one of the top Emirati luxury influencers, Tony Kairouz specialises in luxury travel, automobiles, adventure, and lifestyle content. He shares his stays at high-end resorts, exotic locations such as the Maldives, Singapore, Indonesia, and upscale experiences like private jets, poolside breakfasts, yachts, etc. He also shares content like luxury sports car test drives, exotic models, car reviews, and the thrill of driving in glamorous settings.

• 3. NadEr Riz

  Followers: 430k

  Engagement Rate: 1%

  About the Creator:

  NadEr Riz has a passion for luxury cars and also for adventures like road trips, diving, and travel. His Instagram feed showcases aspirational shots of supercars, exotic destinations, and high-end travel experiences. He has worked with brands in the UAE like The Smash Room, Sense of Scent, Day to Day Hypermarket, and more.

• 4. Batoul

  Followers: 297k

  Engagement Rate: 3.48%

  About the Creator:

  Based in Dubai, Batoul shares content around luxury fashion, beauty, and lifestyle. She posts fashion and beauty-oriented content, with a luxury lean, i.e., luxury fashion labels, beauty looks, lifestyle visuals. Being one of the well-known luxury content creators in Dubai, she has worked with brands like Pantene, Always Arabia, Dyson, Sephora, and more.

• 5. Jumana Abubaker

  Followers: 254k

  Engagement Rate: 4.19%

  About the Creator:

  Jumana Abubaker’s content focuses on beauty, wellness, fashion, and a premium way of living context. She attends high-end events with brands like Tiffany, RORA, and Dior. On Instagram, she shares her day-to-day luxurious lifestyle, showcasing luxury hotels and resorts, fashion-forward outfits, and high-end beauty services. She has also traveled to places like Copenhagen, Paris, Bali, Disneyland, and shares her experiences with her audience.

• 6. Shamsa Al Sharif

  Followers: 244k

  Engagement Rate: 0.28%

  About the Creator:

  Shamsa Al Sharif is one of the most popular luxury content creators in UAE. The creator is into luxury collections and high-end items. She has a strong collector identity, and she has a passion for collecting luxury watches, handbags, jewellery, art, and cars. She has hosted exclusive, members-only club events and collaborated with prestigious brands such as Dior, Jaeger-LeCoultre, Vacheron Constantin, and Christie’s Auction House.

• 7. Mariam Mohammed

  Followers: 220k

  Engagement Rate: 2.12%

  About the Creator:

  Mariam Mohamed shares luxury, lifestyle, cars, hotels, and travel content on Instagram. Mariam shares premium staycations, luxury resorts, and high-end travel experiences. She has partnered with brands like Nine West Arabia, Sofitel Al Hamra Beach Resort and has attended private events with brands like Swiss Arabian.

• 8. Reham R

  Followers: 182k

  Engagement Rate: 0.16%

  About the Creator:

  Reham shares content like luxury travel, high-end fashion, exclusive events, and premium settings. Reham is another one of the top luxury influencers in Middle East, known for showcasing her opulent way of living in the Emirates through her day-to-day content. Reham has also worked with leading brands like Alba Cars, OC Home Furniture, Beflex, Just Clean, Shein, JW PEI, etc.

• 9. Monica Gupta

  Followers: 174k

  Engagement Rate: 1.73%

  About the Creator:

  Being one of the top luxury influencers in Dubai, Monica Gupta has made a name for herself in the Middle East. Also, according to Cosmopolitan Middle East (“South Asian influencers living UAE”), she is “the IT girl you go to for fashion advice and recommendations. Her feed leans strongly toward luxury fashion, styling, and luxury goods, i.e., handbags, apparel, couture, and luxury accessories.

• 10. Tutus Kurniati

  Followers: 156k

  Engagement Rate: 2.09%

  About the Creator:

  Tutus Kurniati focuses on resort wear, beachwear, and upscale evening fashion. She shares holiday and resort wear with a luxury edge. She also dresses for red-carpet events at the Cannes Film Festival and uses fashion to send social messages. She is known for her effortless elegance and bold self-expression. She also got featured in L'Officiel Arabia.

Bottom Line

These top luxury influencers in Dubai, UAE let brands reach segmented pockets and highly niche audiences with their content. Luxury brands capitalize on their reach, trust, and credibility to execute integrated campaigns with a full-funnel approach, i.e., awareness, consideration, and conversion with their relatable content.