The UAE has always been synonymous with luxury, and nowhere is this more evident than in its automobile culture. From sleek Ferraris cruising along Sheikh Zayed Road and rare Rolls Royce parked outside iconic landmarks to adrenaline-rushing sports bikes roaring through the city, vehicles in the UAE are a status symbol.
With the country’s booming economy, exceptional infrastructure, and a passion for innovation, the automobile industry is over the roof in the UAE, as it has already hit US$ 7.06 billion in 2023. It is also forecasted to reach US$ 25.16 billion by 2032.
However, luxury and high-end cars are not enough. Whether it’s an SUV for desert adventures or a cutting-edge electric vehicle for urban commutes, the UAE’s automobile scene is as diverse as it is glamorous.
On top of that, the UAE government hosts major automobile events like the Dubai International Motor Show, which attracts global automakers and media attention.
Not to mention, as the UAE is an early adopter of automotive innovations, including autonomous vehicles and EVs, the government provides incentives for EV purchases, further spurring market growth.
That said, the UAE’s automobile industry is also growing with the growing influence of social media influencers in UAE in the automobile niche who cater to an audience deeply invested in cars, from luxury and EVs to affordable ones. They provide reviews, comparisons, and maintenance tips while influencing purchase decisions. They also shed light and encourage the adoption of government initiatives like EV incentives and the UAE’s target of 25% of vehicles being autonomous by 2030.
Given their colossal influence and loyal audience, automobile brands have taken note and partnered with the best car influencers in Dubai, UAE, to gain an edge by leveraging the influencers’ credibility and trust in the industry.
For that matter, our leading influencer marketing agency in Middle East has curated a list of the top automobile Instagram influencers in Dubai, UAE, after thorough research and review.
List of Top 10 Automobile Influencers in Dubai, UAE
-
![Benoit Fraylon]()
1. Benoit Fraylon
Engagement Rate: 5.6 MFollowers: 6.09%About the Creator:
Based in Dubai, with a passion for automotive design and luxury vehicles, Benoit Fraylon has established himself as one of the most famous automobile influencers in the UAE. While originally from Le Mans, France, Benoit grew up immersed in the world of cars and motor racing. On Instagram, Benoit shares automotive design content, showcasing luxurious and exotic cars with artistic flair and high-quality visuals. Benoit is also the brand ambassador of Racing & Emotion.
-
2. Car Expert
![Car Expert]()
Engagement Rate: 5.3 MFollowers: 6.68%About the Creator:
Car Expert is one of the leading automobile influencers in Dubai, known for his engaging and highly informative automotive reviews. On Instagram, Car Expert focuses on luxury cars, performance vehicles, and the latest automobile innovations in the market, keeping his followers up-to-date. His content includes detailed walkarounds of high-end cars, comparisons, and insights into their features, appealing to enthusiasts and potential buyers. He has worked with brands like Trip, Toyota, and Yamaha.
-
3. Tony Kairouz
![Tony Kairouz]()
Engagement Rate: 3 MFollowers: 1.61%About the Creator:
Along with being a famous lifestyle and adventure travel creator, Tony Kairouz is a prominent automobile enthusiast who shares content through high-quality visuals, including test drives, car reviews, and features on luxury and sports cars. Tony provides complete, detailed videos on a particular vehicle, mostly highlighting top-tier automobiles. He holds a unique approach that combines professional insights with an accessible, personal tone. Tony has worked with brands such as Audi, BMW, and Ferrari.
-
4. Kasia Vuorinen
![Kasia Vuorinen]()
Engagement Rate: 3 MFollowers: 0.63%About the Creator:
Kasia Vuorinen, popularly known as the Queen of Supercars, is a renowned car influencer in the UAE. Kasia’s Instagram is a haven for automotive enthusiasts as she posts reviews and experiences with high-performance vehicles like McLaren, Ferrari, Lamborghini, and more. Along with informative content, Kasia also adds fun and adventure to her content by showcasing her adventures on Dubai's race tracks and driving cars like the Lamborghini Huracan Super Trofeo and Audi LMS GT2. She has also been featured on high-profile campaigns like the Gran Turismo 7 launch by PlayStation Arabia.
-
5. Ahmed Mansour
![Ahmed Mansour]()
Engagement Rate: 2.5 MFollowers: 1.57%About the Creator:
Along with being a top automobile instagram influencer in Dubai, Ahmed Mansour is also an entrepreneur and car collector. With his passion for luxury cars, Ahmed founded Luxury Super Car Rentals Dubai, the UAE’s largest luxury car rental company. Ahmed’s content on Instagram focuses on showcasing Dubai’s opulent lifestyle through his extensive fleet of supercars, including Ferraris, Lamborghinis, and Rolls-Royces. He has also collaborated with brands like Mercedes, Aston Martin, and Audemars Piguet.
-
6. Kareem Deeb
![Kareem Deeb]()
Engagement Rate: 1.6 MFollowers: 0.92%About the Creator:
Along with being the best car Instagram influencer in UAE, Kareem Deeb is also a journalist and TV Presenter. He is well-known for his expertise in cars and stunts, featuring luxury cars, unique vehicle modifications, and thrilling driving experiences. His Instagram is a mix of car reviews, stunt-driving videos, and high-energy automotive content. Kareem has also been awarded the Automotive Best Content Creator Award MENA. He is also the co-founder of ArabGT, a leading news and media platform for automotive enthusiasts in the Arab world.
-
7. Saygin Yalcin
![Saygin Yalcin]()
Engagement Rate: 1.1 MFollowers: 0.79%About the Creator:
Saygin has built a strong reputation in the UAE automotive industry as an entrepreneur and content creator. The creator is the founder of SellAnyCar.com and SellAnyHome.com. His social media presence reflects his lifestyle, passion for luxury cars, and motivational content aimed at business enthusiasts. On Instagram, Saygin showcases high-end automobiles, showing his followers glimpses into the world of supercars in Dubai. His posts also feature exotic vehicles, and detailed videos, including fun as well as informative content about automobiles.
-
8. Suhaib Shashaa
![Suhaib Shashaa]()
Engagement Rate: 954kFollowers: 1.23%About the Creator:
Suhaib Shashaa is a well-known automotive influencer in the UAE. He showcases content centered on the automotive industry, including car reviews, test drives, and features of luxury and high-performance vehicles. He is also the founder of ArabGT, The 1000 Car Wash, and UNBOXING GEEKS. His Instagram feed includes visually captivating content like rare car models and insightful posts about car performance and specifications. Suhaib’s expertise and charismatic presentation make his account a go-to for car enthusiasts in the region.
-
9. Abdulaziz Masüd Ali oglü
![Abdulaziz Masüd Ali oglü]()
Engagement Rate: 512kFollowers: 3.35%About the Creator:
Abdulaziz’s Instagram account revolves around luxury cars, automobile reviews, and automotive culture in the UAE. He shows a range of posts presenting high-end cars, including exclusive models, accompanied mainly by in-depth reviews, driving experiences, and insight into the latest automotive innovations. His visually appealing content attracts car enthusiasts, especially those interested in the luxury automobile market in the UAE. Abdulaziz has also worked with brands like BMW, Cadillac, Dodge, and more.
-
10. Bunny Biker
![Bunny Biker]()
Engagement Rate: 427kFollowers: 0.49%About the Creator:
Bunny Biker is renowned for his thrilling content related to motorcycles and the broader automobile culture. His Instagram profile showcases a passion for biking, presenting exhilarating motorcycle rides, bike reviews, and a close look at the latest models and trends in the automobile world. His posts pinpoint adrenaline-filled adventures, scenic views, and powerful bikes, engaging a diverse community of bike enthusiasts who appreciate his authentic, high-energy style. He is also the official influencer for Suzuki UAE.
Wrapping Up
As we wrap up our blog, we have established that automobile influencers in the UAE play a considerable role in uplifting the automotive industry of the UAE and beyond into the Middle East. With their informative, fun, engaging, and thrilling content, they have built a community of automotive enthusiasts in the region who now put their trust in these influencers. Hence, when an influencer advocates for a brand, their audience trusts the credibility and expertise of these influencers, further influencing their purchase decisions and buying behavior.
