With the UAE being home to 200 different nationalities pursuing business, living, earning, and traveling, the country has one too many lifestyles. Many lifestyles prevail across the Emirates, from luxury and laid-back beach lifestyle to the hustle and bustle of corporate life and traditional lifestyle.
And with so many lifestyles come lifestyle influencers in UAE who bring them to life on social media. Whether they are showcasing the latest fashion trends, reviewing fine-dining spots, flexing luxury cars, and villas, sharing wellness and fitness tips, providing knowledge on entertainment spots, or giving a glimpse into extravagant experiences, lifestyle influencers have their audiences hooked with their fun, engaging, and informative content.
With that, lifestyle brands in UAE partner with these UAE based lifestyle influencers on Instagram constantly to gain an edge in the market. A survey stated that 72% of marketers in the UAE believe that influencer marketing uplifts brand credibility and trust among consumers. (Statista)
Our influencer marketing agency in Dubai has compiled a list of Dubai's top lifestyle influencers after thorough research and review under several parameters like engagement rate, brand affinity, bot analysis, etc.
List of the Best Lifestyle Influencers in Dubai, UAE
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1. Azza Zarour
Followers: 6.1 MStory Views: 1.11%About the Creator:
Azza Zarour is a country-famous singer, actress, and lifestyle content creator based in Dubai. The creator shows through her content her daily experiences with her family which include husband and child and wholesome family activities. The creator excels at creating uplifting content that explores themes about mental health and personal growth together with body positivity. She has worked with brands like Visit Qatar, Catrice Cosmetics, Honor, Sheglam, Trove, etc.
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2. Taim AlFalasi
Followers: 4.7 MStory Views: 1.01%About the Creator:
Taim AlFalasi is a well-known Emirati lifestyle influencer, digital content creator, and entrepreneur based in Dubai. She shares a diverse array of content reflecting her interests in travel, food, and lifestyle. Taim showcases her travel expeditions, shares her experiences in various places, shares her apartment makeover stories, and shares her cooking experiences with her audience. The creator has worked with many brands over the years, like The Outlet Village, Estee Lauder, Aura Living, Shark Beauty, etc.
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3. Jwana Karim
Followers: 4.2 MStory Views: 0.5%About the Creator:
Jwana Karim is a Dubai-based Iraqi singer, actress, and entrepreneur known for her luxurious lifestyle in the UAE. She garnered colossal prominence with her hit song "Kol Al Hala" and roles in television series such as "Riches of the Desert" and "Sultana." The creator’s feed shows a glimpse into her opulent lifestyle as she showcases high-fashion ensembles from luxury brands like Schiaparelli and Richard Mille. She also shares moments from exclusive events, including meetings with notable figures such as Brigitte Macron.
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4. Ajmal Khan
Followers: 3.6 MStory Views: 0.64%About the Creator:
Ajmal Khan maintains his base in the United Arab Emirates while working as a lifestyle influencer who creates content about fashion and lifestyles together with travel-related content. The influence and contributions of Ajmal earned him the "Best Influencer" award from High Gate International School in Dubai. The creator loves traveling and sharing his experiences with his audience. Some of the places he recently visited are Sri Lanka, Paris, Amsterdam, Kazakhstan, Macao, Georgia, Qatar, and many more.
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5. Tony Kairouz
Followers: 3.2 MStory Views: 0.79%About the Creator:
Tony Kairouz is a licensed Dubai-based influencer specializing in luxury and adventurous travel, as well as automotive expertise. His Instagram account reflects his many passions. Tony shares experiences from high-end destinations and accommodations. Recently, he displayed his stay at the Anantara World Islands Dubai Resort, reflecting on its world-class services, facilities, and ambiance. He also captures his daily life adventures, such as enjoying a sunny day in December aboard a private yacht in Dubai.
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6. Leen AbouShaar
Followers: 2.9 MStory Views: 0.83%About the Creator:
Based in Dubai, Leen AbouShaar has made a name for herself as a prominent lifestyle influencer, journalist, and presenter in the UAE. She is associated with MBC1, a leading television channel in the Middle East. The creator has been awarded the Social Queen Content Creator Award in the UAE. Leen also shares glimpses from her work as a journalist and presenter on MBC1. She showcases everything related to her life in Dubai, including her travel experiences, trendy reels, events she attends, and, overall, a well-rounded view of her lifestyle.
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7. Shaima Hormillosa
Followers: 2.5 MStory Views: 1.39%About the Creator:
Shaima Hormillosa is a well-known lifestyle influencer based in Dubai, UAE. Shaima maintains diverse content categories which include both fashion and beauty and also cover fitness and health segments. In 2024 Shaima received the Luxury Lifestyle Influencer of the Year award at Filmfare Middle East Awards followed by getting the Female Fashion Influencer award in 2023. With this accomplishment, the creator secured a spot among the 107 most influential Filipinos listed in Illustrado's 300 Most Influential Filipinos in the Gulf. She showcases her personal style and beauty routines. Also, as a certified fitness coach, she stresses the importance of physical well-being.
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8. Büşra Duran Gündüz
Followers: 2.2 MStory Views: 1.73%About the Creator:
Based in Dubai, Busra Duran Gunduz is a Turkish fashion, lifestyle, and travel influencer. The creator established herself as a loved content creator and entrepreneur. The content she posts on Instagram belongs to the high-end lifestyle category which showcases luxury travel and extravagant fashion alongside an overall luxurious lifestyle. She shows off her daily personal life in Dubai and her fashionable style along with her international travel adventures. She has worked with brands like PrettyLittleThing, Shein, Accor, Marriott, APM Monaco, and the Radisson Group.
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9. Yara Aziz
Followers: 2.1 MStory Views: 1.54%About the Creator:
Yara Aziz is a Dubai-based lifestyle influencer renowned for her engaging content in comedy, beauty, and lifestyle. In January 2025, Yara was awarded the TikTok Creator of the Year Award. She also shares humorous skits and relatable scenarios, provides beauty tips, makeup tutorials, and product recommendations, and offers glimpses into her daily activities, fashion choices, and personal experiences in Dubai. She has worked with brands like Home Centre Stores, iDiet by Healthbox, Maybelline, St.Ives, Hunter Foods, Samsung, etc.
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10. Renad Emad
Followers: 2 MStory Views: 2.68%About the Creator:
Renad Emad is a lifestyle blogger and influencer based in the United Arab Emirates. Renad loves dressing up, going out, and sharing her pictures on her profile. The creator also loves traveling and sharing her overall experiences. She recently visited Jordon and showcased her journey every step of the way. Some of the brands she has recently worked with are Trindiva Cosmetics, Baheg Seafood Restaurant, B.laban Restaurant, Whammy Burger Egypt, Albapharma, Noon, Ema Beauty, and many more.
Wrapping Up
As we come towards the end of our blog, we have grasped the importance of lifestyle influencers in the UAE and their solid impact on their audience. They shape trends, influence decisions, and bring the country’s many lifestyles to life. Be it luxury living, wellness, fashion, or travel, these lifestyle influencers give us a front-row seat to everything the UAE has to offer.