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FAQ's

There are several differences between the two influencers. Generally, it revolves around the content they create, the audience they attract, and their tonality & aesthetics.

  • Content Focus- While luxury influencers focus on promoting high-end, exclusive products and experiences like designer clothes, high fashion, luxury cars, and extravagant travelling, general influencers’ primary focus is on creating content around topics that attract a wider audience and is more relatable like talking everyday products, beauty, fashion, lifestyle, etc.
  • Audience- Luxury influencers attract audiences who are more likely and willing to invest in premium, high-end products, but general influencers possess audiences who are more interested in affordable, accessible products.
  • Aesthetic and Tonality- While luxury influencers maintain a sophisticated, polished and elegant aesthetic, general influencers are more inclined towards casual, spontaneous, and relatable aesthetics for everyday consumers.

Luxury influencers who personify elegance, success, and exclusivity can reinforce brand image by making their products more desirable and generating ‘wants’ for them. They develop a sense of exclusivity by presenting their elite, luxurious lifestyle. This perception of rarity and exclusivity drives demand and drives sales.

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