Top 20 Luxury Lifestyle Influencers in India (2025)

With leading international brands recognizing India’s potential and increasing their footprint in the country’s market, affluent consumer bases have taken a colossal interest in this lifestyle.

India’s upper middle class and wealthy individuals have been expanding fast. With their increasing disposable income, many Indians aspire to a luxurious lifestyle, which generates demand for high-end products and experiences.

To a large section of the Indian audience, aspirational or luxurious things tend to denote success. Possessing high-end and exclusive products or indulging in premium experiences is most often considered a reflection of one's hard work. This deep-rooted association between luxury and personal success fuels the desire for such lifestyles, as consumers seek to showcase their achievements through the brands they choose.

On top of that, luxury lifestyle influencers’ portrayal of such lifestyles influences affluent consumers to experience them. They introduce global fashion, beauty, and lifestyle trends to the Indian audience, influencing the country’s consumer behaviour.

Not to mention the degree of impact they possess, as they also provide educational content and offer deep insights into the value and quality of luxury products, helping audiences make confident, quality purchases.

For instance, Cottons and Satins, a luxury home decor brand, partnered with Tarini Manchanda, one of the leading luxury lifestyle influencers in India, for a lively pre-Diwali campaign. The core of the campaign reel was to showcase glimpses of how the brand’s products, like the bedposts, cushions, bedding, blinds, and lampshades, transformed Tarini’s bedroom with a colourful and festive touch. Through her creativity and elegance, Tarini successfully delivered the brand message in a way that connected with her audience, making it a success for the brand.

For that matter, our leading influencer marketing agency in India has put up a list of the top luxury lifestyle influencers in India for luxury brands to partner with and propel their growth.

List of 20 Best Indian Luxury Lifestyle Influencers on Instagram

• 1. Dimpi Sanghvi

  Engagement Rate: 1.14%

  Followers: 5 M

  About the Creator:

  Dimpi Sanghvi is one of the most famous luxury lifestyle Instagrammer in India. The creator showcases her luxury lifestyle with her travel escapades, extravagant events, high-end fashion, and other such things. She also won the E4M Best Luxury Lifestyle Influencer Award in 2023 and the Global Spa Fit & Fab Awards in 2021. Some of the high-end events Dimpi has been a part of are Moet & Chandon, Ralph Lauren Fragrances, Shaddi By Marriott Bonvoy, and Godrej L’affaire.

• 2. Shashank Sanghvi

  Engagement Rate: 0.96%

  Followers: 3.4 M

  About the Creator:

  Shashank Sanghvi won the Best Luxury Lifestyle & Travel Influencer Award in 2023. The creator shows luxury hotels, cars, planes, destinations, skincare, home decor, and overall, a luxurious lifestyle. He has travelled to 41 countries and 75 cities across the globe, including Frankfurt, Los Angeles, London, Cuba, and more. The creator has recently worked with many high-end brands like Mercedes Benz, IKEA, Novology, Germany Tourism, Diesel Fragrances, and more.

• 3. Shivaditya Barjatya

  Engagement Rate: 3.59%

  Followers: 2.5M

  About the Creator:

  Shivaditya Barjatya won the Lifestyle Creator of the Year -Male (Challenger) Award by Exhibit Magazine in 2024. Along with posting lifestyle content, the creator also loves travelling, staying in luxurious resorts, experiencing fine dining, exploring mesmerizing destinations, and more. Recently Shivaditya has partnered with brands like INITIO Parfums Prives, Rajasthan Tourism, Thailand Tourism, Bagline, Perfora, Philips, etc.

• 4. Vaibhav Arora

  Engagement Rate: 4.51%

  Followers: 2M

  About the Creator:

  With a creative way of engaging storytelling technique, Vaibhav Arora has gained a loyal community with his luxury lifestyle content. The creator also loves travelling and entertainment. In a recent reel, Viabhav was seen enjoying the Warner Bros World amusement and theme park in Yas Island, Abu Dhabi. He also showcases the sleek and sophisticated style of men’s fashion through his content. Vaibhav recently endorsed the Airwheel Store UAE, Asian Footwear, and more.

• 5. Santoshi Shetty

  Engagement Rate: 0.68%

  Followers: 716k

  About the Creator:

  One of the top luxury lifestyle influencers in India is Santoshi Shetty. The creator also loves fashion, dance and vinyasa, a type of yoga. She also loves travelling and highlighting the beauty of the place to her followers. Santoshi showcases luxury lifestyle by promoting brands like Armani Beauty, Samsonitered, The Chlorophyll Estate, a luxury stay near Mumbai, House of Hiranandani, Tarz Beauty, etc.

• 6. Malvika Sitlani

  Engagement Rate: 3.39%

  Followers: 713k

  About the Creator:

  Malvika Sitlani attends high-end events and shows her followers the happenings of the events. Some of the events she recently attended were the Global Premiere of ‘Emily in Paris’ Part 2 in Rome with Netflix, the rooftop garden window exhibit of Hermes, and Augustinus Bader X Tira Beauty. Malvika was also featured and ranked 10th in the Forbes India Digital Stars List in 2023 in the Beauty category.

• 7. Sakshi Sindwani

  Engagement Rate: 1.14%

  Followers: 673k

  About the Creator:

  Sakshi Sindwani is an Indian luxury lifestyle influencer famous for her body-positive content, bold sense of style, presentation of high-end fashion brands, and showcasing luxury products through her unique aesthetic, such as Rado, Georges Hobeika, Christian Louboutin, etc. She was also featured on the cover of iDiva magazine and in Forbes' 30 Under 30 list in 2023.

• 8. Praduman Kaushik

  Engagement Rate: 1.8%

  Followers: 627k

  About the Creator:

  Praduman Kaushik is one of the top Indian luxury lifestyle Instagrammer. In his lifestyle content, the creator mostly showcases fashion, cars, and travel. Some of the brands that he has been seen wearing are Versace, Zara, Massimo Dutti, Bershka, Ralph Lauren, etc. The creator has also endorsed exclusive cars like Mahindra Thar, Skoda, Mercedes Benz, Brioni, etc.

• 9. Pooja Mundhra-Mahatme

  Engagement Rate: 1.36%

  Followers: 622k

  About the Creator:

  The creator showcases luxury lifestyle and aesthetics through our content, including travelling to places like Barcelona, Orlando, Madrid, and Georgia and wearing brands like Coach, Daniel Wellington, and Dyson. Some of the brands that she has partnered with are Clinique, H&M, Neutrogena, StayVista, a luxury vacation home rental, etc. The creator has been featured in Vogue, Femina India, Cosmopolitan, Lifestyle Asia India, and more. She recently walked at the Lakme Fashion Week wearing Geisha designs.

• 10. Vivek V Dhadha

  Engagement Rate: 1.95%

  Followers: 533k

  About the Creator:

  Vivek K Dhadha is a luxury lifestyle influencer whose content revolves around fashion, fitness, cars and watches. He was recently invited to exclusive events with Tarun Tahiliani, Sofitel Hotels and Resorts, Valentino, and Godrej L'affaire. Some of the luxury brands that he has recently endorsed are Mercedes Benz, Carolina Herrera, Lexus, Anamika Khanna, Ray-Ban, etc. Vivek recently won an award for Fashion Excellence - Male at the Navbharat Influencer Awards 2024.

• 11. Mitali & Summiyya

  Engagement Rate: 0.22%

  Followers: 499k

  About the Creator:

  Mitali & Summiyya, known as the " house of misu", talk about luxury Lifestyle through travel, food, beauty, fashion, and home content. They recently won the Luxury Fashion and Lifestyle Content Creator award at the Harper’s Bazaar Women of the Year Awards. They create fun and engaging content with each other, making it informative as well as unique in the lifestyle category. Some of the brands they recently worked with are Kerastase, Christian Louboutin, Bateel, a luxury gifting brand, and Nishil Shah, an up-and-about architectural designer.

• 12. Natasha Luthra

  Engagement Rate: 0.42%

  Followers: 343k

  About the Creator:

  With a degree in MBA in finance, the creator has carved a niche in the luxury realm with content like fashion, beauty, travel and lifestyle. The creator is exclusively interested in luxury Indian wear and jewellery, with designers like Falguni Shane Peacock, H.M Diwan jewellers, Rianta's by Rianta Chakraborty, Gulati editions, and Maya Sanghavi Jewels. She has worked with brands like Tata CLiQ Luxury, Gucci Beauty and Jo Malone London. Natasha has won the Luxury Content Creator of the Year Award (Editor's Choice) from the exhibit magazine.

• 13. Debashree Banerjee

  Engagement Rate: 0.75%

  Followers: 305k

  About the Creator:

  Debashree Banerjee is one of the top luxury lifestyle influencers in India who loves fashion, beauty and all things aesthetic. She has been featured in The Established for her informative content. The creator showcases brands like Hermes, Dior Beauty, and such in her content. Some of the brands she has recently partnered with are Dyson, Rare Beauty in Sephora, Armani Beauty, Charlotte Tilbury, NARS Cosmetics, Gucci Beauty, YSL Beauty, and more.

• 14. Rij Eappen

  Engagement Rate: 0.37%

  Followers: 227k

  About the Creator:

  Rij Eappen has had the opportunity to attend many high-end events like Vogue, NRAI Indian Restaurant Summit 2024 in Chennai, GQ Best Dressed 2024, and whatnot. He has also given a TEDx talk in 2023 at the H.R. College of Commerce & Economics about being an influencer and the power of social currency. As a luxury lifestyle content creator, Rij not only showcases big brands and his luxury life but also educates people on how luxury influencers behave and the secrets behind it.

• 15. Sonam Babani

  Engagement Rate: 1.38%

  Followers: 210k

  About the Creator:

  Sonam Babani describes herself as the Queen Bee of luxury and wellness. She is a celebrity stylist and a luxury consultant who was in the GQ 100 Best Dressed. The creator was also featured in the Luxebook 50 Most Powerful Women. Some of the luxury brands she has worked with are Bateel, a luxury gifting brand, Nykaa with luxury products, Dior, Devialet, etc. She has also attended an exclusive dinner for the collaboration between JW Marriott, Bangalore and Flamingo Estate, Los Angeles.

• 16. Amrita Thakur

  Engagement Rate: 0.77%

  Followers: 190k

  About the Creator:

  Amrita Thakur is a luxury curator and the creative head of her clothing brand, Amrita Thakur. Recently, she has worked with brands like Christian Louboutin, De Beers Forevermark, Dolce & Gabbana Beauty, LUX Grand Baie, LUX Belle Mare Mauritius, Saundh, and more. The creator believes in luxury products and promotes investing in them, making luxury feel aspirational. The creator has a famous fashion series going on called #nothingtowear, in which she looks deeper into her wardrobe and styles things she enjoys wearing and re-wear them.

• 17. Tarini Manchanda

  Engagement Rate: 1.1%

  Followers: 146k

  About the Creator:

  Tarini Manchanda showcases luxury lifestyles, from travelling and fashion to home decor and beauty. She presents different products in a fine and polished manner, exuding elegance. Some of the brands she has recently worked with are Christian Louboutin, Cottons and Satins, a luxury home decor brand; Kerastase, Le Creuset, a luxury cookware brand; Libas, and Carolina Herrera. Tarini has attended exclusive events with luxury brands like YSL Beauty Light Club party, ROYCE' Chocolate's chocolate tasting event, and Charles & Keith Fall/Winter 2024 drop.

• 18. Rizwan Bachav

  Engagement Rate: 0.46%

  Followers: 141k

  About the Creator:

  Rizwan Bachav has won the Luxury Lifestyle Influencer of the Year Award in 2022, 2023 and 2024. Along with being a luxury lifestyle influencer, Rizwan is an iBanking professional, marathoner, autophille, watch ninja, and whisky enthusiast. Rizwan shows his luxury lifestyle with sophistication, elegance and precision. The creator had the opportunity to chat exclusively with Jean-Marc Pontroue, CEO of Panerai. He has worked with brands like Mercedes Benz, Christian Louboutin, Montblanc, etc, and has attended exclusive events like the Glenlivet's 200th-anniversary dinner, BVLGARI showcase at the Imperial, and Hermes rooftop Garden event.

• 19. Riaan J. George

  
  Engagement Rate: 0.33%

  Followers: 123k

  About the Creator:

  Based in Mumbai and Colombo, Riaan J. George shows luxury cars, planes, watches, grooming, and style on his account. He was also voted India’s New Age Tourism Ambassador. Riaan got VIP access to the inside of Omega Olympic House Paris and showcased the exclusive content to his audience. Riaan was also invited to the Apple Event in 2022 and 2024. Mercedes Benz, Priority Pass, and Spa Ceylon Ayurveda Wellness are some of the brands he has worked with recently.

• 20. Maia Sethna Malhotra

  Engagement Rate: 0.26%

  Followers: 107k

  About the Creator:

  Maia Sethna Malhotra is your go-to destination for everything: beauty, fashion, lifestyle, and travel in the luxury industry. In 2023, Gucci invited Maia to Milan Fashion Week, and she recently had the privilege of attending an exclusive preview of BVLGARI high-end watches and fine jewellery, which she then shared with her audiences in immense detail. She also attended the exclusive Dior Beauty launch party.

Wrapping Up

To conclude, luxury lifestyle influencers possess a feed carefully curated with glamour. In their luxury content, they showcase the effortless journey and make luxury feel aspirational. Their content emits elegance, as luxury is not just about the product, but it's about the presentation. These creators focus on the pristine, organised side of life and not the chaos behind it. In the end, luxury lifestyle influencers maintain an aura of exclusivity and a flawless vibe with immense confidence and sophistication.