Family is a solid pillar in Indian society. With strong intergenerational ties and communal living often being the norm, such a cultural backdrop creates a natural audience for content centered around family dynamics, parenting tips, and household management.
With such an active audience for such content, family and parenting influencers have risen dramatically in India to cater to these audiences. These influencers provide them with an honest look at the ups and downs of parenting while providing helpful tips and advice on the matter.
With their valuable content and modern parenting techniques, these family and parenting influencers have built strong communities around real issues. They have built a community where parents can share experiences, seek support, and find reassurance in this beautiful journey.
With such a strong influence over a community, brands in the specific industry have taken note of these content creators’ ability to influence their audience and advocate for their products/services. This helps brands get their message in front of a highly targeted audience.
That said, our leading influencer marketing agency in India has curated a list of the top family and parenting influencers in India for them to partner with and gain credibility within their market.
List of the Top Family & Parenting Influencers in India
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1. Dr.Pallavi Rao Chaturvedi
Followers: 1.6 MEngagement Rate: 0.82%About the Creator:
Dr. Pallavi Rao Chaturvedi is an educator, entrepreneur, and parenting expert. She is the Executive Vice President of AISECT Group and the founder of Get Set Parent with Pallavi, a leading parenting platform. Holding an MBA and a Ph.D. in Women Entrepreneurship, she is also Vice President of the Early Childhood Association. As an author and speaker, she promotes child development, education, and leadership, with books published by Penguin Random House. In 2023, Dr. Pallavi received the ET Inspiring Women Leaders Award.
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2. Mili Jhaveri
Followers: 1.5 MEngagement Rate: 3.10%About the Creator:
Popular influencer Mili Jhaveri gained recognition for her blog "Biological Mom." Magazines like Vogue, Elle, and Femina have all highlighted her work. Mili has amassed a sizable following of women and parents on social media, with whom she shares engaging and meaningful content. She is looked up to as someone who has the talent to mix parenting tips with contemporary daily life. Mili also shares her experiences on family trips with her children, the most recent one being to the Maldives. She has worked with brands like Racold, Amazon Alexa, and more.
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3. Smriti Khanna
Followers: 1.4 MEngagement Rate: 1.20%About the Creator:
Smriti Khanna produces content in the domains of lifestyle, beauty, fashion, wellness, and parenting. As an ex-actress, she utilizes her sense of style to put together interesting articles on high-end fashion trends, skin care rituals, and wellness tips. She also provides opinions on motherhood, fitness, and family, so she remains connected to young mothers. She constructs her online presence on sincerity, providing both glamour and daily experiences. With a strong social media presence, her followers look up to her for guidance on how to lead a balanced and fashionable life
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4. Ishinna B. Sadana
Followers: 1.2 MEngagement Rate: 0.51%About the Creator:
Ishinna B. Sadana is a parenting expert, author, and trainer known for her work in guiding parents toward raising children and improving their well-being. She holds a PhD in Human Development and an MA in Human Development and Childhood Studies. She owns a center named New Insights, where she holds workshops and individual sessions for parents. Plus, her book 'Power to the Parent' aims to provide practical parenting advice. Ishinna also gave a powerful speech in a TEDx talk. She has been featured in media publications like Dainik Bhaskar, The Times of India, Mid Day, Indian Express etc.
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5. Vandita Venessa Thomas
Followers: 867kEngagement Rate: 0.41%About the Creator:
Vandita Venessa Thomas is a parenting and lifestyle blogger. She creates content about early childhood education, respectful parenting, children's nutrition, and family travel. Her blog features book reviews, indoor play ideas for children, and tips for parents. Vandita engages her audience through relatable family moments, travel stories, and educational content tailored for parents. Vandita was honored with the Cosmo India Mom Influencer of the Year 2024 Award (Popular Choice). She has worked with brands like Braun Beauty, Swiggy Instamart, Nua, Fevicol Gluedrops, and more, implementing these in her day-to-day life as a parent.
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6. Darshana Awasthi
Followers: 605kEngagement Rate: 0.72%About the Creator:
Travel, fashion, and lifestyle blogging are the main topics of Instagram influencer Darshana Bulchandani's work. Based in Mumbai and Pune, a major chunk of her content includes parenting tips and content with her daughter. Darshana creates fun and engaging content with her children, and they visit places like Carnimax Game Zone, Pokemon Mela at the Phoenix Marketcity, and showcase Black Friday deals at the TimeZone. She and her daughter have worked with brands like HP Print Learn Center, ONDC, Keo Karpin, Little Rituals.
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7. DaxitNAaisha
Followers: 588kEngagement Rate: 1.40%About the Creator:
Daxit and Aaisha create content focused on love, relationships, parenting, and lifestyle. Their posts include heartwarming couple moments, parenting adventures, and creative storytelling infused with humor and relatability. They engage their audience with authentic experiences and share valuable insights on family life. They have worked with brands like Nivea, Cadbury Dairy Milk Silk, First Cry, Pixi Beauty, Mumuso, Saffola, and many more. Daxit and Aaisha have also been featured in Hindustan Times with Johnson’s baby India.
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8. Hanaya, Arjun, Sapana & Pratik Jain
Followers: 589kEngagement Rate: 1.41%About the Creator:
Based in Mumbai, Hanaya, Arjun, Sapana, and Pratik Jain are popular influencers who focus their content on lifestyle, parenting, travel, and cooking. Their content includes motherhood tips, baby fashion, toddler activities, and parenting hacks. They have also been featured by media outlets like India Today and Hindustan Times. They have also been awarded with the Mom Influencer Award by Kidsstoppress. In this beautiful journey of motherhood, they also recommend necessary and valuable baby products to their audience. They have partnered with brands like Cetaphil Baby, Narayana Health, etc.
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9. Pranitaa Pandit
Followers: 531kEngagement Rate: 3.11%About the Creator:
Pranitaa Pandit's content is centered on parenthood, travel, skincare, and lifestyle. She posts about her motherhood experience, sharing tips on parenting issues and happiness. Her travel posts along with her family reflect exotic locations and cultural immersion, evoking wanderlust in her followers. Pranita also helps her followers with the destinations of vacations with family. She and her daughter has worked with brands like Mango Stores, Cadbury Bournvita, Trends, Scalpe Care, Fem Skincare, and more.
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10. Shreya Siddharth Arora
Followers: 528kEngagement Rate: 5.57%About the Creator:
Shreya Siddharth Arora is a social media influencer who has established herself by producing engaging and eye-catching content. She collaborates with many businesses to market their goods through exquisitely chosen blogs and videos. She also educates her audience with skincare routines, makeup tutorials, and product reviews on her social media. The creator also recommends baby products, toys, hair clips, Sidya’s Outfit, and more for her audience. Shreya has worked with brands like Parachute Advansed, LOVE EARTH, Pilgrim Makeup, Nivea, etc.
Wrapping Up
As we wrap up our blog, we have comprehended the fact that family and parenting influencers in India possess a great deal of influence over their audience. These influencers inspire people and talk about modern parenting, family values, and everyday lives. They hold the ability to connect with audiences on a personal level, share practical advice, and guide new parents. Brands in similar industries collaborate with these influencers to place their products/services in front of an audience that’s interested in their niche and gain the upper hand in the market.