In this never-ending pursuit of glowing skin we call the ‘skincare journey,’ there is no doubt we are constantly seeking ways to look and feel our best. From trying out viral products and experimenting with the latest ones to religiously following a complete skincare routine, the skincare space in the UAE can sometimes feel incredibly overwhelming.
Not to mention the growing hype around Korean skincare and the desired glass-skin journey has taken the people of the UAE by storm, which has recorded a 60% surge in demand for Korean beauty products in retail. (Khaleej Times) All this has led to the hype of skincare influencers in Dubai, UAE. With their in-depth research and years of personal experience, these influencers simplify the overwhelming industry of skincare by tailoring advice to their audience.
Needless to say, these skincare influencers on Instagram in Dubai bridge the gap between science and everyday skincare, breaking down intricate ingredients, recommending products for specific needs, and guiding their followers on how to build routines that actually work. Interestingly, some of these influencers are also dermatologists who bring their professional expertise.
With that, skincare brands in the UAE and worldwide who want to launch their product in the said country have taken note of these Emirati skincare influencers in UAE and their role in shaping consumer choices, which is affecting their purchasing decisions and the dissemination of beauty trends.
On top of that, brands are innovating with traditional UAE skincare practices, influenced by the region’s natural resources like Camel Milk, Argan Oil, Dates, Rosewater, and many more. With so much competition already in the Arab market, influencer marketing has become indispensable. These skincare influencers in UAE have the power to cut through the noise, introduce fresh ideas, help brands stand out, reach the right audience, and embrace their modern take on traditional Arab skincare.
This has led to these incredible skincare influencer marketing campaigns in the UAE, which yield tangible results.
That said, our leading influencer marketing agency in UAE has compiled a list of the top Instagram skincare influencers in UAE after thorough research and review of their engagement rates, past collaborations, brand affinity, content style, and many more.
List of the Top Skincare Influencers in UAE
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1. Nipun Kapur Sohal
Followers: 1.1 MEngagement Rate: 0.70%About the Creator:
Nipun Kapur is hands down one of the best skincare influencers in Middle East, known for her attention-grabbing and super-informative videos on different skincare products and their ingredients. She is a skincare educator and a certified skincare consultant in the UAE. With her expertise in skincare routines, the creator’s profile features her proprietary "C4 Method" for skincare. She provides practical skincare advice, product reviews, and educational information aimed at helping her audience achieve healthier skin.
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2. Jurgita Jasiunaite
Followers: 252kEngagement Rate: 3.46%About the Creator:
Jurgita Jasiunaite is a well-known skincare formulator and one of the biggest skincare influencers in UAE. The creator is also the founder of Jurgita Cosmeceuticals, a skincare line, and the inventor of the Stria Repair Method under JMED Official. She also holds the title of Grand Master and founded J Academy and Derma Wellness. Jurgita creates content related to skincare, beauty treatments, and wellness tips. She also provides insights into skincare formulations, demonstrations of beauty techniques, and educational content to promote healthy skin practices.
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3. Dr. Afaq
Followers: 216kEngagement Rate: 1.45%About the Creator:
Dr. Afaq is not only one of the best skincare social media influencers in Dubai but also a skincare specialist. She founded Beyond Skin Clinic, a facility dedicated to dermatology, beauty treatments, and skincare. On her Instagram, she showcases her expertise in dermatology and aesthetic treatments, and she delivers her content in Arabic language. The creator also recommends products and discusses their benefits, like the importance of incorporating Vitamin C into skincare routines.
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4. Dr. Ghada Abdel Qader
Followers: 172kEngagement Rate: 1.2%About the Creator:
Dr. Ghada Abdel Qader is a renowned dermatologist and is amongst the best skin care influencers on Instagram in UAE. She is renowned for her expertise in beauty remodeling and her passion for skincare. She provides her audience with a wealth of skincare knowledge, treatment demonstrations, and insights into advanced dermatological procedures. She designs her content to educate and inspire individuals in the UAE seeking effective skincare solutions.
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5. Skincare with Mohsen
Followers: 143kEngagement Rate: 3.45%About the Creator:
Mohsen is one of the few male skincare influencers in the UAE market. His content focuses on providing skincare advice and product recommendations to help his audience achieve healthy skin. On his Instagram, he offers his guidance on skincare routines and practices for different skin types and concerns. He also evaluates skincare products to inform his audience about their benefits, effectiveness, and side effects, if there are any.
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6. Fizara
Followers: 107kEngagement Rate: 0.67%About the Creator:
Fizara is one of the well-known skin care Instagram influencers in UAE. Though her content includes fashion, makeup, and skincare, most of the chunk contains skincare. The creator provides many skincare recommendations, and recently, she was promoting a lightweight, breathable sunscreen from VVbetter that avoids clogged pores and greasy residue, which ensures all-day comfort and protection. In the captions of the posts, she provides complete details of the products- their benefits, effectiveness, and time of application.
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7. Mina Salman
Followers: 93.3kEngagement Rate: 0.94%About the Creator:
Mina Salman is one of the top skincare Instagram influencers in Dubai who shares expertise in skincare, makeup, and wellness with her audience to promote self-kindness and informed beauty choices. She educates her followers on various skincare topics, such as understanding product ingredients and addressing skin concerns like hyperpigmentation, acne, etc. Mina also reviews and recommends skincare products that combine superfoods with innovative science to address a wide range of skin concerns.
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8. Eliane Yaacoub
Followers: 76.4kEngagement Rate: 0.56%About the Creator:
Eliane Yaacoub is one of the most famous skincare influencers in Dubai. She shares skincare tips for glowing, healthy skin and timeless beauty. The creator shares her morning skincare routine, offering suggestions to prevent irritation from active ingredients. Eliane also advises building skincare routines, including daily, weekly, and monthly practices. She educates her audience on effective ingredient combinations, such as hyaluronic acid with ceramides, to lock in moisture and strengthen the skin barrier.
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9. Aika
Followers: 53.8kEngagement Rate: 0.58%About the Creator:
Aika, a skincare enthusiast who is also one of the top skin care Instagrammers in UAE, showcases her passion for skincare and lifestyle to inspire her audience to embrace self-care and explore new experiences. She shares her experiences with various skincare products and devices, providing honest reviews and demonstrating their complete use. For instance, recently, she has discussed the Medicube Age-R Booster Pro device and Collagen Jelly Cream and described them as game changers in her skincare routine.
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10. Bareera Hasan
Followers: 13.6kEngagement Rate: 1.08%About the Creator:
Bareera Hasan is a licensed skincare influencer based in the United Arab Emirates. She specializes in beauty, skincare, and fragrance and is more into UGC content. Bareera offers recommendations for skincare and beauty products, pinpointing their suitability for different occasions. She also shares her experiences with various skincare products, providing brutally honest reviews. For instance, she introduced her audience to one of her favorite skincare brands, Himalaya Arabia, and discussed the products she used and their benefits.
Wrapping Up
As we wrap up our blog, we have explored how the skincare industry in the UAE is growing rapidly with no intentions of slowing down, and no doubt these top skincare influencers in the UAE are at the front seat of this journey. With their expertise, personal experiences, and even professional backgrounds, these influencers help demystify skincare and make it more accessible to the familiar audience.
If you are a brand, partnering with these Emirati skincare influencers will help you gain the upper hand in the skincare industry, and partnering with an influencer marketing agency like Grynow will be the cherry on top, considering its colossal expertise in the given industry.