Top 15 Fashion Influencers in Dubai, UAE (2025)

Worldwide, Arab fashion is revered for its exquisite elegance and tradition. Its luxurious designs, detailed patterns, and daring artistry define Arab fashion as a source of inspiration in the international fashion scene. It holds a symbol of luxury, sophistication, tradition, and innovation in the minds of fashion lovers all over the world. Fashion is the power of the UAE.

But, a major share of this power is undoubtedly attributed to the efforts of the fashion influencers in the UAE. Why?! Well, they promote the UAE’s fashion like no other! Whether they are showcasing the latest trends in the Gen Z era, offering styling tips for abaya, or highlighting local designers, these fashion influencers in Dubai keep their followers engaged, inspired and up-to-date.

By sharing their take on fashion, these UAE fashion Influencers shape consumer preferences and behaviour and help brands connect with their target audience in authentic ways.

So, in this blog, after thorough research and review by our top influencer marketing agency in the Middle East, we have carefully compiled a list of the top fashion influencers in Dubai, UAE based on their content quality, engagement and uniqueness in connecting with their audiences. Let’s explore the list!

List of UAE’s Top Fashion Influencers (2025)

• 1. Arooj Gulzar

  USP:

  Arooj Gulzar has a reputation for promoting products that she uses herself. Her transparent communication has the trust of a global audience.

  About The Creator:

  Arooj Gulzar is a beauty and fashion content creator in Dubai with a global following. Arooj has built a reputation on Instagram with her lifestyle. She has the best collection of fashionable outfits that she usually shares with her audience. The Dubai-based influencer also takes every opportunity to express her makeup creativity.

  Arooj Gulzar brings the best of all her worlds. Her impressive track record with international brands and content creator collaborations further legitimizes her position as one of the UAE's best fashion influencers.

  KPIs:

  1. Arooj Gulzar is the winner of the “Best Beauty Content Creator Award” presented at the MENA Digital Awards.

  2. The UAE-based content creator expresses her love for fashion, beauty, food and travel through creative Instagram posts, which have an engagement rate of 2.65%, averaging 2.9k likes and 194 comments.

  3. Arooj Gulzar promoted Pantene Arabia with a two-step routine with the company to purify and cleanse shampoo and milky damage repair shampoo. The Instagram tutorial received 123K views, 4.2K likes and 3:55 comments in 2 days. The influencer presented.

  Brands Worked With:

  Pantene, Oppo Arabia, noon, She Glam

• 2. Mizna Arshad

  USP:

  Highly resourceful Mizna Arshad is a creative content creator and communicator. She is passionate about including new trends, ideas and concepts in her Instagram posts to attract new eyes.

  About The Creator:

  Mizna Arshad is a famous beauty, fashion and lifestyle content creator from Dubai with a long history of working with top makeup and skincare brands. The influencer operates as one of the most prominent UAE voices on the international stage.

  Mizna has become a fan favourite with her good Vibes and audience-centric content creation. Mizna Arshad recommends products that she believes can bring positive changes for her followers. Mizna Arshad ensured to share her success and progress journey on Instagram with hopes of inspiring young women to chase their dreams.

  KPIs:

  1. Mizna Arshad’s launch event, product selection, tutorials, skincare routines, and upcoming sales content attract new visitors every day. Her pictures and videos have an engagement rate of 2.32%, at an average of 10.8K likes and 189 comments.

  2. The influencer from Dubai promoted multiple products from Al Hunaidi perfumes in her now trending video, which received 102K views, 11.5K likes, and 147 comments in 24 hours.

  Brands Worked With:

  Tanishq Middle East, Huda Beauty, Zee 5 Global, Malabar UAE, Mi Bliss, Top Golf and Dubai Nova Pharmacy

• 3. Rida Shahid

  USP:

  Rida Shahid is an all-round beauty and fashion content creator. She guides the consumer journey from product identification and comparison to final selection.

  About The Creator:

  The life of this licensed influencer and dentist, Rida Shahid, is like an open book, with every chapter narrating attention-grabbing tales of beauty and fashion. She also travels and has a superpower of creating lasting connections with new people. Rida Shahid uses Instagram to spread positivity. The influencer from UAE empowers her followers with stories of fresh starts and tips on self-care. She makes Instagram posts about hairstyling tips, best salon locations, jewellery selections, glossy makeup looks, etc.

  Furthermore, Rida Shayad gives updates on new fashion arrivals and exciting deals. Her product reviews cover first impressions, before and after and sustainably after certain periods.

  KPIs:

  1. Rida Shahid is always coming up with new surprises for the audience, whether a new product, outfit of the day, mall visit, hair transformation, or new look. Her beautiful Instagram profile, with perfectly lined posts, has an engagement rate of 3.04%.

  2. Rida Shahid posts regularly. Her pictures and videos have an average of 3.5K likes and 201 comments.

  3. The influencer gets an engagement rate of 1.87% at 85.9K average views from her Instagram reels.

  Brands Worked With:

  Joyalukkas, Malabar G&D, Tajvi Gold, Fyor, ALDO, Bioderma

• 4. Sakshi Narang

  USP:

  Sakshi Narang has a glamorous personality. She adapts to changes quickly to stay relevant.

  About The Creator:

  Indian origin, Sakshi Narang has left her imprint on the United Arab Emirates. The digital creator is known for her beauty and lifestyle content creation.

  Sakshi Narang has worked with top international brands alongside the biggest influencers in the UAE. The diva is living a dream lifestyle. Her followers see the prominent internet royalty in different designer outfits and glam looks. Sakshi also uploads Instagram posts on travel essentials, skincare and fashion.

  KPIs:

  1. Sakshi Narang’s outfit selections, beauty tips and lifestyle results in very interesting content that appeals to a broad audience. As a result, the influencer from UAE has an engagement rate of 2.61%, averaging 1.8K likes and 42 comments.

  2. The influences shared from the luxurious staycation experience at Jebel Ali The Resort, including accommodations, food, leisure activities etc in a video that received 19.2K views, 1.1K likes and 43 comments in 10 hours.

  3. Sakshi includes pictures, videos, stories and reel mix in her content offering to interact with her audience in different ways. Har engagement from Instagram reels stand cap at 3.19%, averaging 2.74M views.

  Brands Worked With:

  New Balance, Huda Beauty, Kylie Cosmetics, Ounass, SheGlam, Ekar, Undiz, Prada, Vesimi, Myntra, Aldo, Sephora Middle East and Eucerin

• 5. Ritu Pamnani

  USP:

  Ritu Pamnani prides on enhancing natural beauty with sustainable skincare routines and makeup use.

  About The Creator:

  Put together an unrivaled passion for adventures, top-notch beauty standards, impressive fashion sense and good Vibes and you get Ritu Pamnani. Inspiring people is the primary motivation behind Ritu's Instagram journey.

  The influencer from Dubai uses different price ranges, colors and textured products to create her beauty looks. Ritu has delivered outstanding results for brands, by incorporating product benefits and features into her follower's immediate needs.

  KPIs:

  1. Ritu Pamnani features different makeup and fashion products on her Instagram profile. Her reviews, tutorials, hauls, GRWM, etc net engagement rate of 2.49% at 9.6K likes and 114 comments.

  2. Ritu Pamnani and Rinki Pamnani, collaborated with Lancome to promote the company's liquid eyeshadow. The video received 302K views, 7.2K likes and 99 comments in one day.

  3. Ritu Pamnani uploads multiple fashion and beauty reels every week. She receives 478k average views from her short videos at a 3.94% engagement rate.

  Brands Worked With:

  Nudestix, Lancome, MAC Cosmetics, Kiko Milano, Huda Beauty, Dyson Arabia, Starbucks UAE and SHEIN.

• 6. Shaima Hormillosa

  USP:

  Shaima Hormillosa is responsible for viral fashion and makeup trends in the UAE. The fashionista is present at every major fashion event in the Middle East.

  About The Creator:

  Shaima Hormillosa’s elegant style, femininity, sophisticated fashion and style makeover have won the hearts of millions worldwide. Her followers look to her for lifestyle inspiration.

  Shaima Hormillosa provides the best hair care and skin care tips including wig hauls, lipstick, perfume picks and powdered looks. Many brands continue to work with Shaima and many more are lining up for the opportunity. She includes POVs, vlogs, behind-the-scenes, complete tutorials and reviews in her Instagram content. Shaima Hormillosa also suggests outfits for toddlers.

  KPIs:

  1. Shaima Hormillosa is the winner of “Filmfare Social Night Luxury Lifestyle Award 2024”.

  2. The content creator from Dubai, UAE is a certified fitness coach and counted amongst the “107 most influential Filipinos in the Gulf”.

  3. Shaima Hormillosa promoted SHEGLAM’s super glow bronzing drops through a review and demo video which has 234K views, 23.4K likes and 1.5 comments.

  4. Shaima is amongst the most successful fashion influencers in the UAE with an engagement rate of 2.95%. Her pictures and videos have 22.9K likes and 1.5K comments.

  Brands Worked With:

  Nissan, Infiniti, Audi, Johnson's Baby, Honor Arabia, P&G, Olay Arabia, SHEIN, Raffaello, Ounass, Microsoft, Steve Madden and Lenovo

• 7. Fatima Al Awlaqi

  USP:

  Fatima Al Awlaqi is always empowering women with her affectionate advice and lifestyle tips. She has featured products from affordable to premium ranges on her Instagram profile.

  About The Creator:

  Fatima Al Awlaqi is one of the most relatable influencers in the UAE. She is known for beauty, fashion and lifestyle videos. Fatima has worked with several brands. She promotes products that help her followers achieve their dream looks. The Dubai-based influencer also emphasizes affordability and sustainability.

  Fatima recreates Indian and European makeup trends. She prioritizes modest styling and premium clothing. Fatima puts together complimentary outfits for recognized National and international holidays. She also delivers Makeup tips and hacks for different seasons. Fatima has everything a makeup, fashion and beauty lover wants in one place.

  KPIs:

  1. Fatima Al Awlaqi’s elegant style, sustainable purchases, modeling, premium outfits, modest wear and other content collectively generate an engagement rate of 2.05% at an average of 17 likes and 25 comments.

  2. The beauty fashion and lifestyle influencer delivers 6 Instagram reels every week. Videos have an engagement rate of 3.25% at 1.9K average views.

  3. Fatima Al Awlaqi celebrated Emirati women with Forever 52 makeup in one of the videos. She showcased different women, their lifestyle and their future aspirations through an interview. The video has 1.2K views, 54 likes and 25 comments

  Brands Worked With:

  Bosch UAE, iHerb, Moremo, Trendyol, Forever52 and Store WF

• 8. Soha Taha

  USP:

  Soha Taha is a popular Hijabi fashion influencer in Dubai, who introduces modernity while maintaining the traditional essence of your outfits.

  About The Creator:

  Soha Taha brings traditional and modern styles together which is reflected in her hijab styles. Ship pairs complementary footwear, sunglasses, handbags, jewelry trousers etc for minimalist yet extravagant looks. She also produces detailed tutorials for the best hijab looks.

  Soha Taha has represented multiple makeup, lifestyle and fashion brands. She has walked the runways of different fashion shows. Everything from her expression, walking and posing compliment her outfits.

  KPIs:

  1. Soha Taha’s fashionable looks, product collection and educative videos resonate with millions. Her posts receive an average of 6.4K likes and 199 comments.

  2. Soha created a stylish look with the CHATS by C.Dam jacket, giarite bag and Prada heels in one of her reels, which has 46.7K views.

  3. The fashion influencer from UAE gets an average of 49.3K views from her Instagram reels, at 1.15% engagement rate.

  Brands Worked With:

  Burberry, Prada, Ounass, Riva Fashion, Cult Mia and Giarite

• 9. Bassant Dinar

  USP:

  Bassant Dinar is your fashion Guru and mental health coach in one.

  About The Creator:

  Bassant Dinar does many things to motivate and inspire her following. She journals her success stories and shares self care tips and fashion advice. Basant is known for her skin care tutorials, unboxing and reviews.

  Bassant is an icon of body positivity and self acceptance. She has worked with brands of all ranges and types. Bassant demonstrates products before and after effects on her skin. She does follow up reviews about product effectiveness and money value after a certain period.

  KPIs:

  1. Besides your outlook to the world Bessant Dinar cares about your mental health which is seen in her content. Her Instagram pictures, videos, reels, stories and highlights together deliver an engagement rate of 4.22% at an average of 30.2K likes and 648 comments.

  2. The fashion influencers self-care reel with skin care routines, spa day, good food, hair wash and pleasant ambience, generated 485K views, 24K likes and 150 comments in 3 days.

  3. Bassant Dinar uploads at least 9 very creative Instagram reels on her profile every week. The short videos average 646.8K views at 4.74% engagement rate.

  Brands Worked With:

  Bioderma, Limitless Naturals, Bobai, Favelin, Eucerin and Glamy Lab

• 10. Imane Shisah

  USP:

  Imane Shisah flaunts her luxurious lifestyle on instagram. She has achieved incredible success as a model and social media content creator in UAE.

  About The Creator:

  Imane Shisah is a beauty queen and fashion icon who has lit up Instagram with her luxury lifestyle wardrobe selection and fashion choice. Her profile is a portal to magazine covers and photoshoots.

  Imani shares her lifestyle with the world. She is the face of exclusive fashion events in different countries. The fashion stylist and model has many press conference appearances.

  KPIs:

  1. Imane Shisah is the winner of Miss North Africa 2022.

  2. She is a certified fashion stylist from Dubai Fashion institute.

  3. The fashion influencer from UAE uploads content on seasonal fashion, wardrobe styling, body goals, model lifestyle, luxury fashion body positively and more regularly. She enjoys an engagement rate of 2.06% at an average of 50 likes and 99 comments.

  4. Imani Shisah’s clip from her time at Dubai Fashion week has 22.7K views.

  Brands Worked With:

  Maison D'Vie, Dyson, Shop Cider and Hermes

• 11. Eya Fattouh

  USP:

  Eya Fattouh employs immersive concepts in her content to promote fashion and beauty products.

  About The Creator:

  Eya Fattouh is a content creator, makeup artist and fashion icon living in Dubai. She shares the best life moments on Instagram. Eya Fattouh appears on television and magazines frequently. The fashionista is known for her pristine style and fashion sense. As one of the top fashion influencers in UAE, Eya Fattouh has professional ties with numerous businesses.

  Eya Fattouh’s Makeup looks display different personalities. The Diva's advice helps her followers their ideal products at affordable rates. The Dubai-based fashion influencer also has quick tips and tutorials in her Instagram content.

  KPIs:

  1. Eya Fattouh’s best personal and professional moments are compiled into highly interactive Instagram pictures and videos which have an engagement rate of 5.95%.

  2. Eya Fattouh's posts receive an impressive 135.6K likes and 599 comments on average, making her one of the most interactive fashion influencers in the Middle East.

  3. The fashion influencers created a funny skit with her aunt to portray a before and after effect of using Eucerin’s anti aging product. The video was a hit with the audience receiving 638K views, 21.1K likes and 127 comments in 2 days.

  Brands Worked With:

  Eucerin

• 12. Menna Nabil

  USP:

  Menna Nabil champions the modest luxury lifestyle niche. The fashion content creator has delivered numerous personalized fashionable looks with products of different price ranges.

  About The Creator:

  Menna Nabil is counted amongst the most followed fashion influencers in the Middle East. The style artist is inspiring women to embrace their personal vogue and be confident in everything they wear.

  Menna Nabil presents luxury fashion through her Instagram content. She presents her grace at exclusive events like the Milan Fashion week and Paris couture week. Menna has also bagged many opportunities to work with top designers and fashion brands.

  KPIs:

  1. Menna Nabil incorporates the latest fashion trends and styles in her Instagram content, with her unique touch. Menna’s creativity has given the top fashion influencer in UAE an engagement rate of 3.21%, at an average of 487 likes and 389 comments.

  2. Meena Nabil posted an Instagram reel, in a gorgeous red outfit perfect for the summer, paired with a designer bag. The video received Global attention resulting in 65.5K views within a week.

  3. The fashion influencers Instagram reels net an average view count of 225.5K at 1.96% engagement rate.

  Brands Worked With:

  Fendi, Hermes, Cos Stores, Tryano store and Genny.

• 13. Yazan Attal

  USP:

  Yazan Atal is one of the few Emirati Influencers to combine fashion with sports, travel and other verticals for added effect.

  About The Creator:

  Yazan Attal is one of the leading fashion influencers in the UAE. He is winning hearts and brand collaborations with his aesthetic physique, killer expressions and sophisticated style. His bright smile and boxing talent expands his popularity in other niches.

  Yazan Atal shares his boxing glories, collaborations, lifestyle, etc on Instagram. The Dubai-based content creator love posting boxing and funny memes. He also shares his training routines.

  KPIs:

  1. Yazan Atal engagement rate of 3.69% at any average of 4.2k likes and 65 comments. The Influencer from Dubai is constantly uploading clips, pictures and stories of his hobbies and professional lifestyle.

  2. Yazan Atal’s promotional video with Samsung Gulf got 67.4K views, 2.8K likes and 95 comments. The influencer featured the GalaxyZ Flip 6, with demonstration of the smartphones portability and camera.

  3. The popular fashion model posts atleast 7 new reels on his profile every week which averages 558K views at 2.5% engagement rate.

  Brands Worked With:

  Samsung, Splash Fashion, Eucerin and Bosch

• 14. Mohamed Attal

  USP:

  Mohamed Atal introduces cinematic brilliance in his fashion Ventures. He incorporates unconventional methods to express his personal style.

  About The Creator:

  Mohamed Attal is a rising star in the Dubai fashion niche. He is a traveler and filmmaker, adventures across the Middle East in search for new cinematic experiences.

  Mohamed has featured on multiple fashion and lifestyle magazine covers. Each Instagram post of the influencer's portrays part of his personality and talents. Mohamed Attal flaunts his personal styles in music videos and self produced movies. He uses inspirations from relatable topics to reach more people with his creativity.

  KPIs:

  1. Mohamed Atal's identity as a traveller filmmaker and fashion content creator, allows him to experiment with different formats and concepts. His Instagram pictures and videos has an outstanding engagement rate of 10.9% at 33.2K likes and 643 comments average.

  2. Mohamed Atal posted a video announcing his latest movie and photography hurdles. The video received 286k views, 17.6K likes and 569 comments within days of upload.

  Brands Worked With:

  Al Shaab Cinema

• 15. Sheida

  USP:

  Sheida sets new fashion standards in the UAE. She has access to the best products and possess complete understanding of designs, culture, color and style for ideal fashionable appearances.

  About The Creator:

  Sheida is a strong woman who has solidified her identity as one of the best fashion Instagram influencers in UAE with her bewitching looks, style and personality. Sheida collaborates with recognised designers and fashion brands. She can spot the gradient, details, color and appeal behind different outfits which she pairs with handbags, sunglasses, jewelry and complementary hairstyles for the perfect looks. Sheida’s Instagram profile contains several close-up shots of herself in stunning dresses.

  KPIs:

  1. Sheida aims to enrich her followers' love with fashion, beauty and self-love content. Her posts have an engagement rate of 2.14% at an average of 1007 likes and 54 comments.

  2. The Dubai-based fashion Instagram influencer featured Hindash Highlighters in a reel, with detailed description of use, before and after effects and benefits. The video received 10.1K views, 193 likes and 25 comments in a day.

  Brands Worked With:

  Fenty Beauty, Celine, FARM Rio, Palma Australia and MAC Cosmetics

Conclusion

To conclude, we have grasped a bit about the Arab fashion industry and, majorly, about the fashion icons presenting Arab fashion with their unique style in front of the entire world. These top fashion Instagrammers in the UAE have their audiences’ attention in their niche expertise, and their audiences’ regularly come around for inspiration and new trends. This attention is precisely where fashion brands in the UAE can benefit from and place their brand in front of an extremely relevant audience.