With the country’s Vision 2030 initiative, Saudi Arabia’s travel influencers aim to diversify the economy and build its global image. As the country has launched several ambitious tourism megaprojects like Qiddiya, The Red Sea Project, Soudah Peaks, and many futuristic travel projects in Saudi Arabia, they are counting on Saudi Arabia travel bloggers to present these developments to the world and create interest and advocate tourism.
Not to mention, the country is home to beautiful cultural and natural attractions, be it in terms of UNESCO World Heritage sites or along the country's pristine beaches or the many picturesque mountain ranges. On top of that, Saudi is home to several famous religious places like Mecca and Media. Islamic tourism influencers hold a considerable part in showcasing these sacred places, guiding pilgrims, and providing knowledge of their spiritual and historical importance.
On top of that, music festivals in Saudi Arabia hold colossal importance due to the high number of tourist footfalls. Saudi music festival travel influencers shed light on these festivals, like MDLBEAST Soundstorm, Azimuth Festival, and Balad Beast. They capture the energy, performance, and fantastic experience they offer and share their experiences worldwide to draw attention.
That said, let’s look at the list of these top travel influencers in Saudi Arabia curated by our influencer marketing agency in Saudi Arabia after thorough research and review.
List of the Top Travel Influencers in Saudi Arabia
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1. Aya Fawzy
Followers: 2 MEngagement Rate: 0.32%About the Creator:
Aya Fawzy, one of the top Saudi Arabian travel influencers, is best known for her travel escapades worldwide with her family. Based in Riyadh, the creator has traveled across Saudi Arabia and beyond, exploring countries like Thailand, Indonesia, Spain, Switzerland, Hungary, France, and many more. She is also one of the most famous Hajj and Umrah travel influencers in Saudi Arabia, shedding light on the Islamic pilgrimages of Mecca, Saudi Arabia, with her family.
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2. Abdullah
Followers: 663kEngagement Rate: 1.63%About the Creator:
Abdullah is one of the best travel influencers in Saudi Arabia. Apart from that, he is also a TV host and travel writer known for his explorations. He has traveled to 110 countries and is also the author of three books. He has been featured for his global adventure and travel experiences in media publications like Conde Nast Traveller, Vogue, and others. He has worked with brands like Carolina Herrera, Vivo, and many more.
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3. Selen Ajinah
Followers: 313kEngagement Rate: 1.14%About the Creator:
Based in Jeddah, Selen Ajinah is a famous Saudi travel Instagram account. The creator is also a journalist and founder of SèlèN. Selen’s Instagram account looks straight out of a Pinterest board as it is so beautiful and aesthetic. Through her content, Selen recommends famous places to visit in Saudi Arabia, be it luxury resorts, historical landmarks, or fashion and cultural events. She has also explored places beyond Saudi Arabia, like Madrid, Paris, Istanbul, St Tropez, Rome, Tuscany, and more.
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4. Dereini
Followers: 281kEngagement Rate: 0.37%About the Creator:
Yazeed Al-Derini, famously known online as Dereini, is a marine researcher and one of the adventure travel influencers in Saudi Arabia who shares his underwater explorations and travel experiences. Dereini mostly focuses on aquatic life, travel, and sustainability. He creates content that pinpoints the beauty of the Red Sea, presenting the Saudi Arabia Red Sea travel experiences and other aquatic environments to raise awareness about marine conservation, making him one of the most famous Red Sea diving influencers in KSA.
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5. Sundus Asif
Followers: 240kEngagement Rate: 1.04%About the Creator:
Sundus Asif is one of the top Saudi travel influencers for Riyadh reasons, as she has showcased the complete event to her followers via stories and reels and also focuses on the cultural festivals in Saudi Arabia. Her content spans various niches like fashion, technology, travel, and perfumes, but her main focus is on travel content creation. In 2022, Sundus received the Top Influencer Award, and in 2023, she was honored with the Panasonic MEA Top Influencer Award. Along with Saudi, Sundus has created travel content by visiting various countries like Turkey, France, Belgium, Switzerland, and more.
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6. Laura Alho
Followers: 199kEngagement Rate: 0.33%About the Creator:
Laura Alho is a travel blogger originally from Finland who set up the very first travel blog in Saudi Arabia, Blue Abaya, in 2010, intending to present the hidden gems in Saudi Arabia. Her work has been recognized as she received the 'Travel Media Influencer of the Year' award at The Wanderlust Travel Awards by Wanderlust Magazine in 2021. Being one of the top desert safari influencers in Saudi Arabia, Laura also showcases the beautiful AlUla, the bird’s eye view dessert of Qassim, the stunning Tayma, and much more. Nevertheless, Laura has also created content around all the UNESCO sites in Saudi Arabia, providing practical information, insights and visuals of the places.
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7. Lulu Albedaiwi
Followers: 179kEngagement Rate: 0.48%About the Creator:
Based in Riyadh, Lulu Albedaiwi is a travel influencer in KSA who also creates content around fashion, beauty, and motherhood. On her Instagram, Lulu shares her complete travel experiences, providing information about her stays, destinations, food, etc. On top of that, Lulu also showcases the Saudi culture and shares her experiences like Ramadan and Eid every year, sharing spiritual journeys in Saudi Arabia with her audience. Beyond the country, Lulu has also explored places like Florence, Paris, Rome, Milan, Bahrain, and more.
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8. Syed Anus
Followers: 141kEngagement Rate: 0.83%About the Creator:
Syed Anus is one of the top travel influencers in Saudi Arabia, known for his content on travel destinations, hotels, travel hacks, and providing budget guides for your travel endeavors. The creator provides practical travel tips and the perfect destinations for weakened getaways. Syed also promotes smart tourism in Saudi Arabia by showcasing lesser-known destinations and eco-friendly travel practices. He is also one of the Saudi Arabia camping influencers and showcases stays like Our Habitas in AlUla for the best experiences.
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9. Aya Tarek
Followers: 131kEngagement Rate: 1.14%About the Creator:
Aya Tarek is a Saudi Arabian travel influencer who serves as a PR executive at Okaz Newspaper and is recognized as an appearance expert. She also creates content on fashion and lifestyle. For her travel content, she has visited many countries like Greece, Maldives, and Kuala Lumpur and shared her experiences throughout. She likes to add rich culture and traditional Saudi Arabia travel experiences to her content about her country, showcasing places like Almadina Almonawara.
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10. Hala Akoum
Followers: 117kEngagement Rate: 1.15%About the Creator:
Hala Akoum is one of the most popular faces in the travel industry of Saudi Arabia, and she is known for her explorations of various destinations in and beyond Saudi Arabia. Her feed showcases multiple travel experiences, including visits to destinations like AlUla in Saudi Arabia, where she shares stunning visuals of the breathtaking desert. People look up to her for such information, making her one of Saudi Arabia desert tour influencers. She has also explored countries like Switzerland, Lebanon, UAE, India, Austria, Finland, etc.
Wrapping Up
As we come toward the end of our blog, it’s pretty evident that Saudi Arabian travel influencers have helped uplift the tourism industry from the beginning. With such influence, they also hold the power to shape public opinion, and hence, travel brands have recognized this power and are increasingly partnering with them to take the lead in the Saudi market.