Saudi auto culture is getting intense, propelled by an overwhelming demand for lifestyle cruising, desert off-roading, and massive motorsport interest. And this automotive interest in Saudi Arabia leans heavily toward performance, durability, and real-world driving experience.
At the same time, the Kingdom regularly hosts major motorsport events, like the Dakar Rally and the World Rally Championship’s Rally Saudi Arabia, putting off-road capabilities, endurance, and driving conditions front and center.
This kind of environment naturally pushes audiences toward detailed, experience-led automotive content, and Saudi automotive influencers share content like reviews, mods, and information about the automotive culture in the KSA. They talk about cars in a detailed manner, including info about the engines, their test drives, comparisons, motorsports, and whatnot.
Over time, such depth and informative content have turned into strong, engaged auto communities. Viewers turn to their content to compare models, understand ownership realities, and validate buying decisions. This way, these creators become reference points for serious automobile buyers.
This is precisely where automobile brands and marketers find real leverage. Auto brands tap into communities that already care about specs, performance, reliability, and driving experience to launch influencer marketing for automobile brands in KSA. These are the communities that trust the creator’s judgment because it’s built on repeated, visible expertise.
Let’s understand in depth how automobile brands and marketers can capitalise on Saudi auto influencers:
- Reach high-intent auto buyers who actively research before purchasing.
- Build credibility in a market where performance and durability influence brand preference.
- Use influencer content as a decision-support tool, not just awareness.
- Leverage creator expertise and credibility, which research shows directly improves brand perception in high-involvement categories like cars.
- Stay present throughout the buyer journey, from comparison to final consideration.
Hence, automobile brands are actively seeking to partner with these influencers to launch a targeted automotive influencer campaign in Saudi Arabia to acquire new targeted customers and leverage their pre-built credibility and trust.
Below is the list of the top automobile influencers in KSA compiled by our top influencer marketing agency in Saudi Arabia.
List of the Best Automotive Instagrammers in Saudi Arabia, KSA
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1. Abdulaziz Al-Fudaili
Followers: 852kEngagement Rate: 0.05%About the Creator:
Being one of the top automobile influencers in Saudi Arabia, Abdulaziz shares clips showing car performance, comparisons, race snippets, and discussions about features and power. He also shares content comparing cars like debates between different brands and models (e.g., German vs. American muscle). He is also associated with FIA international race car driving credentials.
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2. Samirah Alghamdi
Followers: 735kEngagement Rate: 0.07%About the Creator:
Being one of the leading car Instagram influencers in Saudi Arabia, Samirah Alghamdi has an active interest in cultural tourism, cars, and modern mobility tech. She shares content related to vehicles, car comparisons, and discussions about different models. She has shared content showcasing luxury vehicles like the Cadillac CT5 Premium Luxury, describing its features and driving impressions.
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3. Abdulrahman Hamad Alshammari
Followers: 420kEngagement Rate: 0.16%About the Creator:
Abdulrahman Hamad Alshammari shares content about his own vehicles, such as a Corvette C8 and his Range Rover Sport Dynamic 3.0. His content focuses on engine details like the Range Rover Sport Dynamic with 400HP and 550 Nm torque and performance metrics. He also attends car meets and events, and shows participation in regional automotive gatherings, like large car meetups at venues such as the Bahrain International Circuit.
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4. Sultan Hamdi
Followers: 110kEngagement Rate: 0.06%About the Creator:
Sultan Hamdi’s main focus is on automotive performance, motorsport activity, and car culture. Sultan showcases driving and presents speed, control, and vehicle dynamics, which engages the local car-enthusiast audience. Sultan is also active in track sessions and competition-style runs as he shares content on racing moves and competitive driving, making him one of the popular car influencers in Saudi Arabia.
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5. Abdulziz Bin Zamil
Followers: 109kEngagement Rate: 3.29%About the Creator:
Abdulziz Bin Zamil is well-recognized in the Saudi auto-enthusiast scene. He shares automobile in motion, features, and enthusiast clips related to performance cars and popular automotive topics. He also shares trending automotive clips and lifestyle shots that appeal to local followers interested in cars and culture, making him one of the best car influencers in KSA.
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6. Aziz Alghamdi
Followers: 101kEngagement Rate: 2.73%About the Creator:
Aziz Alghamdi is a part-time racer and one of the leading car reviewers in Saudi Arabia. He is an active enthusiast of the Porsche 911, Nissan R34 GTR, and G-Class G-500 SWB coupe. He has shared content like JDM car meetups, Japanese automotive culture, and collaborations with other car content creators, like Nissan Skyline-related reels. He highlights dream cars, performance vehicles, and driving experiences, making his content attractive to auto enthusiasts who like both modern and classic cars.
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7. Abu Amir
Followers: 69.7kEngagement Rate: 6.74%About the Creator:
Abu Amir is among the top-tier Saudi automotive influencers who share content focusing on cars and motorbikes. He also shares complete car showcases, engine sounds, quick highlights of performance, mods, and car meetups, and even content of vehicles popular in the current Saudi car culture.
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8. Abdulkarim Banonah
Followers: 52.6kEngagement Rate: 0.09%About the Creator:
Abdulkarim Banonah shares car reels and high-speed driving shots, and shares about their performance runs to track-style experiences. He also talks about safety-oriented experiences where he provides real-world driving situations like a Lucid Air avoiding danger and highlighting its safety performance. He also covers car events and expos like the Corniche Jeddah street circuit, known as one of the fastest urban circuits in the world.
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9. Ahmed M Jamal
Followers: 44.6kEngagement Rate: 10.38%About the Creator:
Ahmed M Jamal is one of the best Saudi car influencers who covers automotive events and documents track days, working as the official photographer for events like Motor Mania, where he captures cars in action. He also showcases high-end cars like the Bentley Bentayga S in lifestyle settings and at events such as Porsche Club Jeddah gatherings. He also showcases cinematic, high-quality shots of performance and luxury cars.
Before You Go
These top automobile influencers in Saudi Arabia, KSA create detailed, experienced content, and over time, that has helped them build focused, engaged auto communities. Their audiences follow them for actual opinions, technical clarity, and hands-on driving insight. This is why automobile brands today actively partner with these creators to reach the right buyers and earn trust faster.