Given that 89-95% of Saudis actively use social media platforms in 2025, it becomes evident that Saudi social media influencers are the ones holding their attention and piquing their interest on these platforms.
These influencers across many categories have built their targeted communities by sharing a slice of their lives. And each platform seems to have its own star crowd.
The interesting part is that they are not only sharing content, but also shape tastes, perceptions, and even buying decisions. Audiences trust and get aware about so many new things from these Saudi Arabian social media influencers.
And this is precisely why brands in Saudi Arabia are seeking to partner with them as they hold the power to shape how people view a brand, talk about it, and purchase from it. By partnering with top social media influencers in KSA, brands are placing their products in front of a highly targeted and engaged audience, which gives them an upper hand in the industry.
In light of that, our top influencer marketing agency in Saudi Arabia has curated and compiled a list of the top social media influencers in Saudi Arabia after thorough research and review for your brand to partner with.
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![Mohammed Shamsi]()
1. Mohammed Shamsi
Followers: 8.9 MEngagement Rate: 1.62%About the Creator:
Mohammed Shamsi is one of the famous social media influencers in KSA, known for his extremely exhilarating comedy sketches. He is also the winner of the Best Comedy Creator in the Middle East in 2019. He is famous for portraying humorous family characters like Umm Mohammed, i.e., his mother, Abu Mohammed, and Sheilah, depicting everyday, relatable family scenarios in a fun, relatable, and humorous way.
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2. Darin Al Bayed
![Darin Al Bayed]()
Followers: 4 MEngagement Rate: 0.73%About the Creator:
Darin Al Bayed is one of the most followed social media influencers in Saudi Arabia. She is known for scripted comedy that explores differences in social norms and behavior between men and women in Saudi culture, which is delivered in a lighthearted, insightful way. She has worked with brands like Huawei Arabia, Bioderma, SAB, and more. Darin is also ranked among the Top 10 Arab female influencers in regional publications like AboutHer and Forbes Middle East.
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3. Shouq
![Shouq]()
Followers: 2.9 MEngagement Rate: 0.12%About the Creator:
Born in Syria and based in Saudi Arabia, Shouq is one of the biggest social media influencers in Saudi Arabia. Shouq’s content is mostly focused on beauty, fashion, and lifestyle, where she shares content like makeup tutorials, showcases fashion statements, and her day-to-day life in the KSA. She has worked with top brands like Guess, Puma, Vichy, Nivea, Burberry, L’Oréal, Tory Burch, and more. She also attends high-profile events like Riyadh Fashion Week 2024, Red Sea Film Festival 2024, and Saudi Cup 2023 & 2024.
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4. Sara Mohannad
![Sara Mohannad]()
Followers: 1.9 MEngagement Rate: 0.95%About the Creator:
Sara Mohannad is popularly known for creating content around lifestyle and travel. Sara explicitly shares her travel escapades with her followers to places like Jordan, Qatar, UAE, Lebanon, and many offbeat places in the KSA. She has worked with brands like Bath and Body Works Arabia, NYX Cosmetics, Shein, Garnier, Lenskart, etc. She has also attended exclusive events with brands like L’Oreal, Mikyajy, and more.
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5. Alanoud Badr
![Alanoud Badr]()
Followers: 1.2 MEngagement Rate: 0.38%About the Creator:
Alanoud Badr, famously known as Fozaza, is one of the leading social media influencers in KSA, known for her fashion content on Instagram. She has also walked the runway for Elisabetta Franchi during Milan Fashion Week 2022. She has also partnered with global luxury houses such as Fendi, Valentino, Michael Kors, and Swarovski. She was recognized as the Best Local Designer at the Grazia Style Awards (2012–2013) and the Best Dressed by Harper’s Bazaar in 2010.
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6. Kali O'Neill
![Kali O'Neill]()
Followers: 1.1 MEngagement Rate: 0.08%About the Creator:
Kali O’Neill is the first black Saudi influencer based in Jeddah. She is an award‑winning creator and founder of her haircare brand SNDR, which promotes textured and natural hair solutions for Arab and Black women. She was also featured in interviews with Arab News and Teen Vogue, where she discusses racism, representation, and the importance of self‑love in Saudi and wider Arab culture.
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7. Lama Alakeel
![Lama Alakeel]()
Followers: 959kEngagement Rate: 0.32%About the Creator:
Lama Alakeel is a social media star in Saudi Arabia, known for her content focused on fashion, beauty, and lifestyle. Lama has attended international milestones like Milan Fashion Week, where she shares runway stories and styling takes on Italian brands such as Max Mara and Prada. She has also collaborated with global labels like MAC, Tresemmé, Puma, Bvlgari, Harvey Nichols, etc. Lama was also chosen as a speaker at ITP Live 2021’s panel “The Power of Female Influence.”
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8. Nada Baeshen
![Nada Baeshen]()
Followers: 706kEngagement Rate: 5.33%About the Creator:
Nada Baeshen is one of the top social media influencers in Saudi Arabia. She creates content around fashion, travel, and lifestyle in the KSA. She also hosts a TV segment on MBC1 / Kalam Nawaem in Saudi Arabia. Her fashion choices are famous worldwide. She’s notably appeared on GRAZIA’s Best Dressed List, wearing a bespoke yellow David Koma dress at a Chopard gala.
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9. Nojoud Alrumaihi
![Nojoud Alrumaihi]()
Followers: 633kEngagement Rate: 1.16%About the Creator:
Nojoud Alrumaihi is one of the biggest social media stars in Saudi Arabia. She showcases high-end looks like statement gowns, abayas, and color-coordinated ensembles with designers like Ralph Lauren, Alex Perry, and Nihad Bakhrebah. Nojoud also shares her family life with her followers and glimpses inside her Riyadh home.
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10. Sausan AlKadi
![Sausan AlKadi]()
Followers: 238kEngagement Rate: 0.27%About the Creator:
Sausan AlKadi is Saudi Arabia's top social media influencer, known for her content around fashion and travel. She is a certified women’s and men’s stylist in the KSA. On Instagram, she shares outfit inspiration, seasonal styling tips, and glamorous day-to-night looks. She mixes global trends with international aesthetics for both men and women. She has worked with high-end labels like Guess, Fendi, Louis Vuitton, Tory Burch, Bulgari, and Chanel.
Before You Go
As we reach the end of our blog, we have understood the importance of these top social media influencers in Saudi Arabia in keeping their audiences interested and engaged with their content on different platforms and different niches. On top of that, in a marketplace as competitive as Saudi Arabia’s right now, brands are looking for authentic representation to build trust and place their brand in front of a targeted audience.
