Sustainability is one of the most emerging and talked-about industries in India and the whole world, for that matter, especially amongst Gen Z and the upcoming generation. With many people becoming aware of climate change, plastic waste, fast fashion, and how their daily choices affect the planet, 92% of Indians express concern about environmental issues, and two-thirds believe the planet is at risk. (Ipsos survey, 2024)
Yet, there's an evident gap between concern and knowing where to start and what actions make a difference. In light of this, content creators like sustainability influencers in India are using their platforms to talk about everything from composting at home and using eco-friendly products to responsible fashion, conscious travel, low-waste living, and whatnot.
They don’t just preach, they share what they actually do through honest reviews, tutorials, and everyday choices. And our newer generations are highly invested in such content. Especially as Gen Z reaches their purchasing power, they are paying attention to what brands stand for. As a matter of fact, over 70% of Indian consumers prefer brands that are sustainable and trustworthy (AT Kearney report).
And brands are paying attention, too. As more people look for sustainable options, companies are turning to these influencers to help share their message in a more relatable way as their authentic content builds trust. Brands who are in a similar pathway to sustainability know that working with the right sustainability influencer can help them position their products/services in front of the right audience.
That said, brands in India are constantly seeking expertise from the best influencer marketing agency in India for their ability to execute hyper-targeted, stellar campaigns that give them the upper hand in the industry. Let’s look at the list of the few top sustainability influencers in India with whom you can partner.
List of the Best Sustainability Influencers on Instagram in India
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![Pankti Pandey]()
1. Pankti Pandey
Followers: 410kEngagement Rate: 0.25%About the Creator:
Pankti Pandey is among the top leaders in India for sustainability influencers propagating eco-friendly living. She initiated this thought during COVID-19, scaling to inspire climate action through social media. The whole concept turned to become 'zerowasteadda,' India's largest sustainability and climate activism community. Pankti relates practical tips on reducing waste, inculcating sustainable habits, and making choices considering the environment. Her ideas are educative and will encourage people to make little efforts toward a greener life. Pankti has also won an award from Prime Minister Narendra Modi.
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2. Aishwarya Sharma
![Aishwarya Sharma]()
Followers: 396kEngagement Rate: 1.07%About the Creator:
Aishwarya Sharma is one of India's most recognized sustainable activists to merges fashion with activism to contribute to several social and environmental issues. Her blogging career in sustainable fashion, known as Figuramoda, started in 2017 to highlight social issues through fashion. These works helped her partner with organizations, including Gucci Equilibrium and the United Nations #TOGETHERBAND campaign. She joined PUMA in September 2023 into the Voices of a RE: GENERATION initiative in the hopes of strengthening the brand's sustainability practice.
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3. Vani Murthy
![Vani Murthy]()
Followers: 364kEngagement Rate: 0.13%About the Creator:
Vani Murthy, popularly called 'Worm Rani,' is a renowned sustainability advocate in India. Her journey toward the environment and its causes began in 2009 when it dawned on her as she saw heaps of dumped waste at the Mavallipura landfill, which directed her thoughts to trash management and composting. Vani shares practical advice about reducing kitchen waste, composting, and other environmentally friendly habits. She is also one of the founding members of the Solid Waste Management Roundtable of Bengaluru. Through this, she keeps educating communities about effective waste segregation and management practices in her endeavor to build a sustainable, low-waste society. In recognition of her decades of devotion, Vani was featured in Forbes India's 'Digital Stars 2023.'
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4. Ravneet Kaur
![Ravneet Kaur]()
Followers: 231kEngagement Rate: 0.81%About the Creator:
Ravneet Kaur is based in Ludhiana, India, and she is a leading sustainability influencer in the country. On Instagram, she shares her love for gardening and green living. Her content talks about the care of plants, sustainable gardening practices, and green spaces at home. Her posts encourage people to make changes towards a more environmentally friendly lifestyle. Ravneet has been much-recognized for this interesting gondola set and as an esteemed personality in the Indian sustainability community. She grows many types of plants on the terrace, like Black Russian tomatoes, Cape Gooseberries, Burmese Sour Tomatoes, Mulberry, and many more.
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5. Arushi Sana
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Followers: 101kEngagement Rate: 1.97%About the Creator:
Arushi Sana is one of the famous sustainability activists in India, involved in environmental awareness campaigns and pursuing sustainable practices. She founded NYK Daily in 2019, intending to provide unbiased and informative journalism to its audience throughout the world. Arushi posts sustainable content on Instagram with tips on waste reduction, sustainable fashion choices, climate change, eco-friendly tips, and conscious living. Arushi's unwavering commitment to sustainability has led her to respectable recognition, such as being named the Times Power Woman of the Year and Social Media Ambassador for Change at COP28 UAE.
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6. Pallavi
![Pallavi]()
Followers: 70.5kEngagement Rate: 0.48%About the Creator:
Pallavi is a sustainability influencer in India who works primarily around the issues of sustainable fashion and lifestyle. She writes content that helps people adopt and promote eco-friendly practices, ethical choices in clothing, and shifts toward a more mindful living so that her followers can also start taking these steps toward a more sustainable life. The creator is a recipient of several awards and accolades, such as the Cosmopolitan India Blogger Award, which was awarded to her in 2013, the Jagran Indian Cinema Award for 2024, and the News9 Plus Social Superstar award, also for this year, 2024. Pallavi intends to teach people to make conscious and responsible lifestyle choices that don’t harm the environment.
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7. Saif
![Saif]()
Followers: 65.5kEngagement Rate: 1.68%About the Creator:
Saif, famously known as the Sustainability Guy, is now one of India's foremost sustainability influencers. He shares fun, informative content about eco-friendly practices, energy conservation, pollution, and events related to climate change worldwide, with COP 27 being a hot topic. Saif uses humor as an interjection while still being informative about rather serious environmental topics that are complex for the layman. Saif's huge clout in the sustainability space has been recognized by ITP Live, which included him among the best sustainability influencers in India. His content serves to enlighten and inspire his following toward adopting a more sustainable lifestyle, thereby contributing to the greater environmental movement in India.
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8. Kamana Gautam
![Kamana Gautam]()
Followers: 62.9kEngagement Rate: 2.89%About the Creator:
Kamana Gautam is an India-based sustainability advocate who lives in Hyderabad. She posts on Instagram about eco-friendly living, sustainable parenting, and mindful consumption. There, she highlights reducing plastic usage, recycling, and working toward a healthier environment for future generations. Like many in the same field, her interests in sustainability were born from worries surrounding her children's future amid environmental challenges. Kamana believes that adopting a sustainable lifestyle contributes to a more content and fulfilling life. In addition to that, Kamana has been featured in various publications and podcasts discussing topics like sustainable living and fashion.
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9. Nayana Premnath
![Nayana Premnath]()
Followers: 59.2kEngagement Rate: 0.44%About the Creator:
Based in India, Nayana Premnath is an educator, content creator, and advocate of sustainability. The Green Circle, a company dedicated to converting waste into upcycled products such as scrunchies, coasters, and collars, was established by Nayana. Eco-friendly living, waste reduction, and sustainable fashion are a few of the practical tips Nayana shares. Her devotion to sustainability has made her the subject of several articles. One such instance is Nayana's take on her journey and making the environment healthier through sustainable choices in the Femina India publication.
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10. Aakash Ranison
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Followers: 45kEngagement Rate: 0.34%About the Creator:
Aakash Ranison is one of India's greatest advocates for sustainability who has made an impact on people's awareness regarding environmental living and sustainable life. He shows his sustainability values in lifestyle choices such as being vegan and a minimalist. He started a long journey of thousands of kilometers through Bhutan and India, walking and cycling to raise awareness about climate change. In 2021, Aakash wrote the book Climate Change Explained for One and All to bring complicated environmental issues to the attention of the common public. He bagged many awards, including Being Named Climate Warrior of the Year by Forbes India in 2022.
Before You Go
The impeccable growth of sustainability influencers in India is a reflection of the shift in how consumers live, shop, and think. These creators are building communities, expressing their perspectives, and helping people make small changes that add up as a solution to a bigger problem.
As a brand that shares a similar value towards sustainability, they can capitalize on this community built through years of content creation to position themselves and their offering in front of an audience that is invested in your industry.
