We cannot talk about the UAE without mentioning its travel industry—it’s basically the heartbeat of the place. The travel and tourism industry is one of the major contributors to the country’s economy, accounting for more than 12% of the UAE’s GDP in 2023.
Cities like Dubai, Abu Dhabi, and Sharjah rely heavily on tourism, with their luxury hotels, modern skyscrapers, innovative projects, traditional architecture, and cultural attractions pulling millions of visitors every year. UAE has so much to offer, from its luxury experiences and adventure experiences to cultural and off-beat ones.
But the major question lies in how exactly people of the UAE and beyond will come to know about all these places?
It’s the travel influencers in UAE who share the information, showcase the experience and let you immerse yourself in the journey with their engaging storytelling skills and top-notch quality of the visuals.
These travel influencers on Instagram in UAE cover a variety of niches that appeal to different types of explorers as the UAE provides various types of travel experiences. Its luxury travel industry offers world-class hotels like Burj Al Arab, fine dining, extravagant shopping malls, private yacht tours and exclusive resorts like Atlantis, The Palm.
Adventure travel in the UAE is yet another one of the country’s charms, whether it’s skydiving over Palm Jumeirah, enjoying the desert safari or riding the world’s fastest roller coaster at Ferrari World in Abu Dhabi.
Not to mention, the cultural travel side of the UAE includes places like the Sheikh Zayed Grand Mosque in Abu Dhabi, the traditional souks of Dubai, and the museums and heritage sites that bring Emirati history to the audience.
Nevertheless, the UAE government is constantly building new attractions and innovative projects that attract audiences worldwide. Some of the recent ones being the Museum of the Future, Ain Dubai, and a work-in-progress world’s first museum of candy in Dubai.
With such innovative projects, the top travel Instagrammers in UAE help raise awareness for such places in the UAE and beyond to their engaged audiences. Not only that, many new brands, be it a boutique hotel or a new Airbnb that launched in such cities, partner with these travel influencers in Dubai to gain visibility and drive bookings.
With n number of influencers emerging each day, our top influencer marketing agency in UAE has put together a list of the top travel influencers in Middle East who have made a name for themselves after years of delivering high-quality content. Let’s check the list.
List of the Top Travel Influencers in Dubai, UAE (2025)
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USP:
Liubava is one of the few travel influencers who was interviewed and featured in the L’Officiel Arabia.
About the creator:
Liubava has recently travelled to Europe, Capri, Komodo, Bali, and more, and she makes sure to describe her stay, travel plans, and everything in the caption for her audiences. The creator sometimes also shares motivational speeches and quotes with her Instagram audience.
KPIs:
1. The creator receives an engagement rate of 3.56%, with an average of 1.3 million post impressions and an average of 204.8k likes and 240 comments.
2. The creator recently worked with brands like Imtiaz Developments, Villa Cella Bella Bali, Pearla Vera, etc.
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USP:
Taim AlFalasi is an arabic speaking travel influencer in the UAE. Her captions and stories are always in the Arabic language, further connecting with the UAE’s audience.
About the creator:
Taim AlFalasi shares marvellous pictures of herself and the places she is visiting on Instagram. Some places she has recently travelled to are Maldives, Budapest, Austria, Turkey, France, and many more. She works with brands from different industries, and some brands that she recently endorsed are Activia Arabia, Flynas, Arabian Oud, and more.
KPIs:
1. The creator receives an engagement rate of 1.96%, with an average of 173k impressions and an average of 3.3k engagements.
2. Taim was awarded the Most Influential Young Leader in 2023.
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USP:
The travel influencer captures beyond breathtaking pictures and videos to catch people’s attention and show them the originality and essence of a particular place.
About the creator:
Murad’s photography skills will leave you speechless, quite literally. He travels around the world with his wife and his son. They have also been featured in the Marie Claire Arabia Magazine. He sometimes also adds a unique flair to his travel escapades by adding a futuristic element to his photos and videos.
KPIs:
1. The creator receives an engagement rate of 2.81%, with an average of 289k impressions and an average of 14.5k engagements.
2. Murad was honoured with the position of Top 3 Travel Infleunecr by Forbes.
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USP:
Tony Kairouz has found his niche in the travel industry and he is an adventure and luxury travel content creator in the UAE.
About the creator:
Not only is the influencer an active travel content creator, but he is also an automotive expert. As a luxury travel influencer, Tony showcases extravagant staycations, breakfast in the pool, jet skiing, and more with his wife. Some places he has just recently been to are Maldives, Singapore, Indonesia, and more.
KPIs:
1. The creator receives an engagement rate of 1.77%, with an average of 706k impressions and an average of 55k engagements.
2. Interestingly, if we consider country-wise, most of Tony’s audience comes from Brazil, but then again, if we consider city-wise, most of Tony’s audience comes from Dubai.
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USP:
Busra Duran Gunduz is a high-end travel influencer in the UAE, and her audience is hooked with her engaging and aesthetic content.
About the creator:
Busra Duran shows the complete life of a luxury travel influencer with her vacation in the most luxurious hotel in Monaco to her little birthday shopping spree in Dior in St Tropez. The creator has recently travelled to high-end places like St Tropez, Monaco, Istanbul, Bodrum, Cannes, Tokyo, Doha, Vienna, and many more such places.
KPIs:
1. The creator receives an engagement rate of 2.07%, with an average of 510k impressions and an average of 46k engagements.
2. She recently worked with brands like Justlife, Sheglam, Dazy Fashion X KimYouJung, MOTF, Shein, and more.
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USP:
Nael Abu Al-Teen’s travel content is mostly in Arabic language. He is famous for giving full tours of his beautiful stay and accomodations in his travelling escapades.
About the creator:
Nael is one of the few people who had quit his 9-5 job to travel the world and explore the planet's beautiful destinations. He shows his extravagant travel life on his Instagram, exploring new countries every two months. He was also recently invited to the YSL Beauty exclusive event in the 2nd week of September.
KPIs:
1. The creator receives an engagement rate of 1.16%, with an average of 393k impressions and an average of 21k engagements.
2. He has a well-known presence in the UAE and other neighbouring countries like Jordan, Egypt, the Palestinian Territories, Tunisia, Iraq, Saudi Arabia, and more.
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USP:
Ayca Dederke is one of the top travel content creators in the UAE who has travelled to 67 countries worldwide.
About the creator:
Ayca is a famous luxury travel content creator from the UAE and Germany who loves to travel with her family- husband and son. Currently exploring Maldives, the creator has recently travelled to countries such as Malaysia, Vietnam, Thailand, Egypt, Turkey, and more along with her family.
KPIs:
1. The creator receives an engagement rate of 2.44%, with an average of 325k impressions and an average of 35k engagements.
2. Some of the brands she has recently collaborated with are Shein, Enjoy the Wood, St. Regis Hotels & Resorts, JW Marriott, etc.
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USP:
The top travel influencer in the UAE shares her luxury experiences with her audiences through stories and highly engaged and detailed captions.
About the creator:
Karina Kapris is a luxury travel influencer in the UAE who has recently travelled to places like Maldives, Monaco, Mykonos, Paris, Milan, Tuscany, Cannes, and many more while sharing her experiences with her audience. While she works with many brands like The Viet Concept, Karolyn Store, Vardanush, etc, she is the brand ambassador of Fashion Nova.
KPIs:
1. The creator receives an engagement rate of 4.27%, with an average of 260k impressions and an average of 49k engagements.
2. Interestingly, most of Karina’s audiences come from countries like Brazil, the US, Russia, the UAE, Italy, and India.
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USP:
Hussain documents his entire experience and shares every little detail of his travel escapades on Instagram stories.
About the creator:
Hussain AlHaj has shared a lot of his experiences with his followers on Instagram, like how living on a cruise looks like, travelling through Europe experiencing countries like France, Iceland, Belgium, Netherlands, Scotland, and more. Hussain has travelled to a lot of countries in Asia, South America, Europe, Africa, and more.
KPIs:
1. The creator receives an engagement rate of 5.27%, with an average of 67k impressions and an average of 4k engagements.
2. More than 40% of Hussain’s followers are from India, and almost 12% are from Indonesia.
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USP:
Suhir AlSamman is one of the biggest travel influencers in the UAE, who has gained immense traction worldwide due to her content and popularity.
About the creator:
Suhir AlSamman is one of the few Emirati travel influencers who has explored 167 countries across the globe. She was also honoured with the Uganda Tourism Goodwill Ambassador in the Middle East. The creator has also been featured in media outlets, such as an exclusive interview on Al Mashhad Media, Alaraby TV, and more.
KPIs:
1. The creator receives an engagement rate of 1.24%, with an average of 248k impressions and an average of 13k engagements.
2. She has recently worked with brands like Air Arabia, Carnaval Marmarita, Winners Outlet, etc.
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USP:
The best thing about Lavanya Vikram is that she posts a complete review of hotel, resort, store, restaurant, or anywhere she is exploring, providing complete details to her audience.
About the creator:
Lavanya Vikram is one of the few travel content creators in the UAE who was featured in Womenpreneur in the Issue- Dubai’s 50 Most Influential Women of 2023. The creator has also been featured in Filmfare Middle East and Khaleej Times. Lavanya mostly travels with her husband, doing fun transactions, uploading beautiful pictures, engaging reels, etc.
KPIs:
1. The creator receives an engagement rate of 3.4%, with an average of 219k impressions and an average of 29k engagements.
2. Some of the brands she has recently worked with are Shein, Windmill Cellar, High Spirits Ghantoot, etc.
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USP:
One of the appealing things about the creator is his usage of the Arabic language in his content, which assists him in connecting with the local audience.
About the creator:
Mohammed Alsaadi likes to travel and posts pictures of himself with beautiful destinations like Istanbul’s Ortakoy, and also showcases Dubai’s sky views and endorses hotels like Address Sky View and travels to countries like Hungary, Italy, and more. Most of the influencer’s content is in the local language, Arabic, which helps him connect more personally with his followers.
KPIs:
1. The creator receives an engagement rate of 3%, with an average of 200k impressions and an average of 24k engagements.
2. Along with being a full-time travel content creator, Mohammed is also a businessman and a crypto analyst.
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USP:
Ana always posts numerous stories about her travel escapades, which recently included Monaco, Seychelles, Paris, Paraguay, London, etc
About the creator:
Ana Livieres is a luxury travel influencer based in the UAE known for her beautiful pictures and enchanting content. She was recently invited to the Vogue- ball of Arabia event wearing YSL. She was also invited to the Alexander McQueen private event in the spring of 2023 in the United Arab Emirates.
KPIs:
1. The creator receives an engagement rate of 5.27%, with an average of 67k impressions and an average of 4k engagements.
2. Ana usually gets invited to luxurious private events like Giorgio Armani private event, Channel Private event, and more.
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USP:
Michelle Haugo is a former Elite fashion model and one of the top travel influencers based in Abu Dhabi.
About the creator:
Michelle also likes to catch sunsets, the sea, and beautiful locations, and take long vacations and post about them on her Instagram account. With complete reviews and insights, Michel has posted about some of the top luxury resorts and hotels in the UAE, including Burj Al Arab, JW Marriott, Jumeirah Sl, Saint regis, Atlantis Royal, etc.
KPIs:
1. The creator receives an engagement rate of 5.45%, with an average of 110k impressions and an average of 6k engagements.
2. Michelle Haugo used to be a model and has wrecked with numerous magazines in the UAE.
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USP:
Nayana’s Instagram feed is super aesthetically pleasing and, at the same time, filled with details and insights about the places she visits.
About the creator:
Nayana Lima is one of the well-known travel influencers in the UAE known for her enchanting pictures, uploading high-quality photos and videos of picturesque views, beautiful destinations, and showcasing her luxury lifestyle. She has recently travelled to places like Mykonos, Milano, Tuscany, Rome, Courchevel, Coron, Bali and many more.
KPIs:
1. The creator receives an average of 100k impressions on her posts and reels.
2. She has partnered with Sports Club, endorsing brands like Ghantool Polo in Abu Dhabi, UAE.
Wrapping Up
To conclude, these top travel influencers in the UAE have gained colossal traction not only in the UAE but worldwide with their engaging content and their ability to increase tourist footfall in a country by showcasing the places’ offerings like food, culture, adventure, beautiful destinations, and more.
While there are many travel influencers in the UAE who have audiences hooked on their one-of-a-kind content, these top 15 have proven to be the best, for brands in the UAE to collaborate with.
